Relevant bibliographies by topics / Emotional color

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Emotional color'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Emotional color"

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Ekta, Sharma Stayasai School Indore. "EMOTIONAL EFECTS OF COLOURS ON LIFE." International Journal of Research - GRANTHAALAYAH Composition of Colours, December,2014 (2017): 1–2. https://doi.org/10.5281/zenodo.888067.

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Color psychology is the study of colors as a determinant of human behavior. Color play a vital role in our in our mood swings. Every color has a unique effects on individuals and stimulates various responses. Take a minute & imagine the world around you without colors, how boring and unexciting life would be. We are influenced by color in every aspect of our life. Kenneth Fehrman ,co-author of the bok COLOR ; says that "Most people are unaware of the profound effect color has on the behavior.". Effects of different colors on Humans Emotions :-RED - The color red is the most vibrant of all
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Sharma, Ekta. "EMOTIONAL EFECTS OF COLOURS ON LIFE." International Journal of Research -GRANTHAALAYAH 2, no. 3SE (2014): 1–2. http://dx.doi.org/10.29121/granthaalayah.v2.i3se.2014.3544.

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Color psychology is the study of colors as a determinant of human behavior. Color play a vital role in our in our mood swings. Every color has a unique effects on individuals and stimulates various responses. Take a minute & imagine the world around you without colors, how boring and unexciting life would be. We are influenced by color in every aspect of our life. Kenneth Fehrman ,co-author of the bok COLOR ; says that "Most people are unaware of the profound effect color has on the behavior.".
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Voronkova, Olesya. "Technique for creating non-standard color solutions: influence on emotional and aesthetic perception." BIO Web of Conferences 65 (2023): 10022. http://dx.doi.org/10.1051/bioconf/20236510022.

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The color scheme in the photo plays an important role in emotional perception and esthetic assessment of images. In this scientific article the technique of creation of non-standard color schemes is presented to photos and their influence on emotional perception and esthetic assessment of the viewer. Various theories of color perception and psychology of color and also methods of the analysis of color schemes in the photo are considered. The main attention is paid to a communication research between colors and emotional reactions and also to influence of color combinations on esthetic assessme
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Kim, Min-Kyung. "Brainwave and Emotional Responses of Male and Females to Munsell’s Five Primary Colors." Asian Journal of Beauty and Cosmetology 22, no. 3 (2024): 437–45. http://dx.doi.org/10.20402/ajbc.2024.0040.

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Purpose: The goal is to use quantified EEG and emotional responses to objectively assess the effects of color using gender-specific EEG data, as well as to analyze emotional responses concerning the psychological effects of color modulation. This study intends to apply these findings in various fields. Through this, we hope to better understand how color stimuli affect cognitive responses, brain activity, and emotional regulation.Methods: In this study, we evaluated the EEG and emotional responses to five basic color stimuli in male and females in their 20s. EEG analysis was performed using th
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Wang, Xiaohui, Yi Song, Yue Chen, Chunduo Su, and Danqi Hu. "ColorEmo: Color Hunt with Affective Words." Wireless Communications and Mobile Computing 2021 (April 15, 2021): 1–9. http://dx.doi.org/10.1155/2021/5589711.

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Color is a main channel to express emotions of an image. Selecting a good color scheme with color harmony and proper emotional expression is very important in many fields, such as design. There are many color palette tools to help users search, create, edit, save, and share color themes, but few tools are from the perspective of emotional expression and explicitly address the emotional effects of colors. In this paper, a color hunt system with affective words called ColorEmo is developed. Multiple types of input, including affective words, affective categories in image-scale space, and main co
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Turubarova, Anastasiia, Ellina Pozdniakova-Kyrbiatieva, Nataliia Hordiienko, and Tetiana Zherebtsova. "THE INFLUENCE OF COLOR ON THE PSYCHO-EMOTIONAL STATE OF INDIVIDUALS ACROSS DIFFERENT AGE PERIODS." Public Administration and Law Review, no. 2(22) (June 30, 2025): 111–25. https://doi.org/10.36690/2674-5216-2025-2-111-125.

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The article explores the psycho-emotional impact of color on individuals at various stages of life, emphasizing the variability of emotional responses based on age. The primary objective of the study is to determine how individuals of different age groups perceive and emotionally respond to various color stimuli. The relevance of this topic is driven by the increasing role of visual environments in everyday life, which requires psychological understanding to optimize spaces for emotional comfort. The study is timely given the intensified sensory loads experienced by people in contemporary sett
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Vernyi, Andrii. "Psychology of Color in Photography: How Color Influences Image Perception." European Journal of Interdisciplinary Issues 2, no. 1 (2025): 16–22. https://doi.org/10.5281/zenodo.15090523.

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This article analyzes the impact of color on the perception of photographic images, focusing on its physiological, psychological, and aesthetic aspects. The goal is to explore the psychological effects of different colors in photography. The study employs general scientific methods of cognition, including analysis, synthesis, comparison, and systematization. The findings indicate that colors in photography have a complex influence on viewers. From a physiological perspective, colors can stimulate or suppress biological processes: warm tones (red, yellow) activate the sympathetic nervous system
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Xu, Jian, Muchun Li, Kaizhong Cao, et al. "A VR Experimental Study on the Influence of Chinese Hotel Interior Color Design on Customers’ Emotional Experience." Buildings 12, no. 7 (2022): 984. http://dx.doi.org/10.3390/buildings12070984.

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As an important part of a hotel’s internal environment, color design affects not only customers’ hotel stay experiences, but also their check-in experiences. However, how hotel guests’ emotional experiences are affected by interior color design is understudied in China. Drawing on the theory of color psychology, we designed a Virtual Reality (VR) experiment and a questionnaire to explore how hotel guests’ emotional experience can be influenced by the color scheme of hotel interior color design. The results show that hotel rooms decorated in yellow have a pleasurable effect, those decorated in
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Khandekar, Ayas. "Color Psychology in Branding: How Brand Colors Influence Consumer Perception and Emotions." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04327.

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ABSTRACT Color plays a pivotal role in branding and marketing strategies, influencing how consumers perceive, feel, and react to a brand. This study explores the psychological impact of brand colors on consumer emotions and purchasing behavior. Using primary data collected through a structured questionnaire and supported by secondary literature, the research identifies the emotional triggers associated with different brand colors and how they contribute to consumer trust, brand loyalty, and preference. The findings suggest that strategic color usage enhances brand recognition and emotional eng
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Gao, Fanjie. "Chromatic Resonance: Investigating the Effects of Dynamic Color Changes on Human Emotional Responses." Lecture Notes in Education Psychology and Public Media 75, no. 1 (2024): 110–14. https://doi.org/10.54254/2753-7048/2024.17844.

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This study investigates the impact of dynamic color changes on human emotional responses by exploring variations in color saturation and transition modes. Previous research has established that static colors evoke specific emotional associations; for example, red is linked with vitality and enthusiasm, blue with sadness and tranquility, and green with nature and freshness. To expand on this understanding, an experiment was designed utilizing the Berkeley Color Project 32 (BCP-32), where participants were grouped to observe three types of video stimuli: discrete high-saturation transitions betw
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Dissertations / Theses on the topic "Emotional color"

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Alt, Melanie. "Emotional Responses to Color Associated with an Advertisement." Bowling Green State University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1206377243.

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Bowens, Karessa Natee. "Interactive musical visualization based on emotional and color theory." [College Station, Tex. : Texas A&M University, 2008. http://hdl.handle.net/1969.1/ETD-TAMU-3254.

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Malfatti, Michela. "Shape-to-color associations in non-synesthetes: perceptual, emotional, and cognitive aspects." Doctoral thesis, Università degli studi di Trento, 2014. https://hdl.handle.net/11572/368608.

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The study of cross-modal and cross-dimensional associations in non-synesthetes has become an increasingly hot topic in recent times (see Spence, 2011, for a review). Despite the many examples of associations between shape/color-stimuli on one hand and stimuli of different sensory nature on the other hand, little is known about the way shape and color are interrelated with each other. The purpose of our research was to test whether non-synesthetes also exhibit systematic associations between these two different dimensions of the visual domain, that is, shape and color. Furthermore, our study
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Malfatti, Michela. "Shape-to-color associations in non-synesthetes: perceptual, emotional, and cognitive aspects." Doctoral thesis, University of Trento, 2014. http://eprints-phd.biblio.unitn.it/1336/1/Malfatti.Michela.Doctoral.Thesis.pdf.

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The study of cross-modal and cross-dimensional associations in non-synesthetes has become an increasingly hot topic in recent times (see Spence, 2011, for a review). Despite the many examples of associations between shape/color-stimuli on one hand and stimuli of different sensory nature on the other hand, little is known about the way shape and color are interrelated with each other. The purpose of our research was to test whether non-synesthetes also exhibit systematic associations between these two different dimensions of the visual domain, that is, shape and color. Furthermore, our study
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Sundlöf, Sebastian. "Light and Paint:perceptual and emotional effects on space and humans." Thesis, KTH, Ljusdesign, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280082.

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In 21st century Scandinavia, the use of colored paint in the built environment has decreasedconsiderably. Instead, color changing LEDs can be found in many homes. In this thesis, an experimentwas set up to investigate how these two coloring methods differ and coincide with regards toemotional response and perception of materiality. Four cubicles, two painted and two colored bylight, were evaluated by ten participants. The painted cubicles were perceived as more material intheir appearance with regards to texture and color than their counterparts. A greater feeling ofnervousness, stress, and di
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Smith, Nicolette. "Colour perception: A phenomenological study into people's spontaneous physical, psychological, emotional and spiritual reactions, through experiential use, to colour." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 1999. https://ro.ecu.edu.au/theses/1238.

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The predominance of colour as a therapy is becoming more apparent in our culture at present. It is a well-known fact, which has been thoroughly documented, that colour affects our senses in many ways and on many levels. Colour is considered to possess a healing element. A phenomenological study will be conducted to investigate people's spontaneous physical, psychological, emotional, and spiritual reactions to colour. This will be explored through the experiential use of colour by the participants. The use of a pre-test questionnaire, post-test questionnaires, observation and de-briefing will b
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Haslam, Rebecca. "Equity Pedagogies, Hidden Curricula: Social-Emotional Wellbeing Among Students Of Color In Elementary School." ScholarWorks @ UVM, 2019. https://scholarworks.uvm.edu/graddis/1131.

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ABSTRACT The shift in the nation’s political climate between 2016-2019 has exacerbated the longstanding pervasive issues of racism and discrimination against People of Color and those marginalized by societal inequity. This has serious implications for teaching and schooling, as it causes children to feel unsafe, question their sense of belonging, and internalize racial oppression. Indicators of inequitable school experiences for Students of Color and students from marginalized identity groups warrant attention to the socially determined facets of public education: specifically a sense of scho
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York, Perrin. "Comparing the Emotional Impact of a Vadd11 Chord versus a V Chord." Scholarship @ Claremont, 2019. https://scholarship.claremont.edu/scripps_theses/1314.

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The psychological research on music and emotion supports how the two concepts have always been intertwined. The most common line of research in this field is related to the commonly experienced phenomenon that major chords sound happy while minor chords sound sad. This proposed study takes a specific extended major chord (the Vadd11 chord) and tests whether the V chord with a color note, an added 11, has a significantly different emotional impact on listeners as compared to a V chord without an 11. The chord will be played within a I-V-I progression so that the Vadd11 chord is given musical co
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Hikade, Stribling Emily Elizabeth. "Light, Color and Texture: How the Physical Environment Can Aid the Treatment of Cancer." University of Cincinnati / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1242835088.

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Неровний, В. В., та М. С. Конодюк. "Вплив сприйняття кольору на організм людини". Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/54234.

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Вчені довели, що колір викликає певні біохімічні реакції в людських тканинах, стимулює залози і деякі відділи головного мозку, тому числі і гіпофіз. Останній стимулює вироблення цілого ряди гормонів, які відповідають за обмін речовин, апетит, сон, наш емоційний стан та ін. Мета дослідження: визначення впливу кольору на емоційно-психічну сферу і самопочуття людини.
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Books on the topic "Emotional color"

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Handell, Albert. Intuitive light: An emotional approach to capturing the illusion of value, form, color, and space. Watson-Guptill Publications, 1995.

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Harchenko, Vera. The richness of color in Russian. INFRA-M Academic Publishing LLC., 2022. http://dx.doi.org/10.12737/1895948.

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The monograph explores direct color designations with various ways of translating color characteristics: emotional, figurative, playful, tint. The analysis of various objects embodying color (animals and plants, food and minerals, fabrics and natural phenomena) is given. Some color meanings lost in modern Russian are analyzed. Color in painting, iconography, fiction, poetry, colloquial discourse, science, medicine, production, folklore is also included in the structure of the book. Throughout the narrative, the amazing subtlety of the Russian language in the transmission of the color palette i
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Sims, Phil. Phil Sims: Emotion of color. Westfälisches Landesmuseum, 2005.

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Shafrir, Uri. A computer-based color test for emotions and relationships. Ontario Institute for Studies in Education, 1993.

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Ou, Li-Chen. Quantification of colour emotion and colour harmony. University of Derby], 2004.

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Geisel, Ted. My many coloured days. Hutchinson, 1998.

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Geisel, Ted. My Many Colored Days. Knopf, 1998.

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O, Mi-ra. Tohyŏng kwa k'ŏllŏ ro p'urŏ ponŭn maŭm nori. Si K'ŏmyunik'eisyŏn, 2020.

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Castello di Rivoli (Museum : Rivoli, Italy) and Turin (Italy). Galleria civica d'arte moderna e contemporanea, eds. Colori: L'emozione dei colori nell'arte. Silvana editoriale, 2017.

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Kieślowski, Krzysztof. Blue, white, red: Three colors. 4th ed. The Criterion Collection, 2011.

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Book chapters on the topic "Emotional color"

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Liu, Shiguang. "Emotional Color Transfer." In Synthesis Lectures on Visual Computing: Computer Graphics, Animation, Computational Photography and Imaging. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-26030-8_3.

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Muramatsu, Keiichi, Yoshimasa Tawatsuji, Kazunori Kaede, and Keiichi Watanuki. "Color Emotions for Skin Color Under a Light System Controlling Color Rendering Property." In Emotional Engineering, Vol. 9. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-05867-7_9.

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Hong, Sungyong, Chulbum Ahn, Yunmook Nah, and Lynn Choi. "Searching Color Images by Emotional Concepts." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11527725_41.

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Hess, Mark. "What Color Is Giftedness?" In Social & Emotional Curriculum for Gifted Students Grade 4. Routledge, 2021. http://dx.doi.org/10.4324/9781003238010-31.

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Wilkinson, Emily. "Red Is the Color of Anger, Embarrassment, and Love." In Constellating Emotional Dialogues in Secondary Education. Routledge, 2025. https://doi.org/10.4324/9781003500407-6.

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Wang, Yaying, and Jiahui Dou. "Emotional Analysis and Application of Business Space Based on Digital Design." In Proceeding of 2021 International Conference on Wireless Communications, Networking and Applications. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-2456-9_55.

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AbstractAs social science and technology progressing, people pay more attention to themselves. Jewelry, whether as a daily design or exquisite art, deeply carries individual feeling. Commercial space design, as an important embodiment of tolerance and foil, could show its value and meet people's emotional needs. Based on jewelry store design, this paper studies the emotional design contained in digital commercial space to enrich the emotional experience in space design. Through the construction and design of jewelry store space, it can better convey the value and emotion of goods, and apply em
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Sato, Keiko, Yasue Mitsukura, and Minoru Fukumi. "Emotional Extraction System by Using the Color Combination." In Lecture Notes in Computer Science. Springer Berlin Heidelberg, 2005. http://dx.doi.org/10.1007/11552451_35.

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Seel, Laura, and Nico Nassenstein. "Chapter 13. “Show your feelings!”." In Culture and Language Use. John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/clu.23.13see.

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This contribution analyzes the encoding of emotions in Chiraphai (Rabai), a Midzichenda language from the Kenyan coast. In the focus, especially, are matters of a rather discrete display of one’s feelings vs. open invitations to “show what you feel”, discussing core emotions in the language and also including concepts of feeling shame (kona haya) or witnessing shameful behavior. Herein, the authors specifically investigate body part metaphors that play a role in the expression of emotional language; they include an analysis of color terms that incorporate a specific emotional connotation. Fina
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Kim, Young Ae. "How Color Coding Encourages Emotional Interactions While Using Smartphones." In Advances in Intelligent Systems and Computing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-20470-9_5.

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Palmer, Jennifer L. "Chapter 12. Testamentary manumission and emotional bonds in eighteenth-century Saint-Domingue." In Comparative History of Literatures in European Languages. John Benjamins Publishing Company, 2024. http://dx.doi.org/10.1075/chlel.xxxvi.12pal.

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Plantation slavery brought whites and people of color into constant intimate contact in a system of intense forcible domination and subordination. This generated powerful emotions on the part of both enslavers and the enslaved. A close reading of one testament from eighteenth-century French Saint-Domingue suggests that systems of enslavement prompted a range of emotions on the part of white slave owners. While the emotional responses of the enslaved are much more difficult to identify, this example suggests that emotions played a key role in leading to or discouraging manumission. Why else wou
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Conference papers on the topic "Emotional color"

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Dao, Huyen Thanh, Nghia Thi Mai, Suzuka Tanaka, et al. "Exploring Color-Based Emotional Communication in Robots: A Vietnamese Study on Primary Dyads." In 2024 International Conference on Advanced Technologies for Communications (ATC). IEEE, 2024. https://doi.org/10.1109/atc63255.2024.10908283.

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Winnie, Cheong, and Lim Thian Li. "The Role of Color in Cinematography: A Study on the Psychological Impact of Color on Audience’s Perception and Emotional Response." In 2024 International Conference on Computing Innovation, Intelligence, Technologies and Education (CIITE). IEEE, 2024. https://doi.org/10.1109/ciite62244.2024.10987664.

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Szymanska-Stulka, Katarzyna. "IGNACY ZALEWSKI�S DIE SPINNERIN AS A CATEGORY OF �COLORFUL MINDEDNESS� IN MUSIC." In 11th SWS International Scientific Conferences on ART and HUMANITIES - ISCAH 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscah.2024/vs08.20.

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Color is not only a matter of visual arts but also of music. It can influence how we feel, how we perceive the world, and even tell a lot about one�s personal artistic style based on their favorite colors choices. Color is also a powerful means of communication. It can signify action, influence mood, and even physiological reactions. Colors can stimulate creativeness and affect productivity. Some experts tells about the powerful red, restful green, emotional yellow, playful orange or intellectual blue. Colors appear in art as a kind of mix, which is why we can describe art as colourful. Colorf
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Song, Yanyan, and Yunfei Chen. "The possibility of generating color scheme based on art works for Web Design." In Intelligent Human Systems Integration (IHSI 2023) Integrating People and Intelligent Systems. AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1002896.

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With the rapid development of big data and computing power, the use of artificial intelligence in the design field is becoming more and more widespread, and web design is one of the areas that benefit significantly. And one of the extremely important elements of web design is color, where the selection and matching of colors has a significant impact on the message of a web page. However, automatic color design for web pages is challenging, as it must not only meet aesthetic goals, but also try to ensure emotional communication. In this paper, we propose a method for extracting web page color s
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Chen, Yuhong, Lilu Tang, and Dan Zhang. "Emotional Effects of Color in Noisy Environment: A Virtual Reality Study on Subway Platforms." In 14th International Conference on Applied Human Factors and Ergonomics (AHFE 2023). AHFE International, 2023. http://dx.doi.org/10.54941/ahfe1003679.

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Color design is a potential way to improve the human experience of subway platform. This study investigated the effect of color on emotion and environmental preference in subway platforms. In particular, taking possible audio-visual interaction into account, this study investigated the differences in color-emotion effect under different noise levels. Virtual reality was used to simulate the subway platform environment, and 11 colors × 2 noise levels were examined. Participants’ emotions and preferences were measured by self-reports and EEG signals. The results indicated that the hue and color
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Liu, Shiguang, and Huarong Luo. "Emotional color theme extraction." In SA'14: SIGGRAPH Asia 2014. ACM, 2014. http://dx.doi.org/10.1145/2668975.2668996.

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Watanuki, Keiichi, Hiroshi Shinoda, and Keiichi Muramatsu. "Color Emotion Under LED Light System Controlling Color Rendering Property." In ASME 2015 International Mechanical Engineering Congress and Exposition. American Society of Mechanical Engineers, 2015. http://dx.doi.org/10.1115/imece2015-53795.

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Emotional responses to color stimuli are referred to as color emotions, and relationships between color attributes and them have been discussed in past studies. In the current study, we reveal relationships between color rendering properties and color emotions to provide a light system controlling color emotions along with color rendering property. We developed such a system and conducted two evaluations of the system performance and color emotions under the light generated by the system. The system we developed in the current study has four color (red, green, blue, and yellow) LEDs to enrich
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Ishchenko, Tatyana, Tatyana Efimova, Ya Manannikova, and K. Krasyukov. "BASIC RULES FOR CHOOSING FURNITURE AND INTERIOR COLOR." In LANDSCAPE ARCHITECTURE – FROM THE SOURCE TO INNOVATION. FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov, 2024. https://doi.org/10.58168/landscape2024_231-237.

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The article discusses the basic rules for choosing the color of furniture and interior. The features of each color separately are described in detail, since color or a combination of colors has a significant impact on a person’s psycho-emotional perception of various things, affecting the subconscious and mood. Recommendations are given for choosing colors or color combinations when purchasing furniture or creating an interior.
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Lobo, Carla, Puja Kumar, and Luisa Barreto. "Defining the Complex Emotional Experiences of Depression through Visual Language – Colour as Expressive Tool." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001408.

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According to survey reports by World Health Organization, depression was ranked as the third leading cause of the global burden of disease in 2004, moving into the first place by 2030. Considering this scenario, a research project has been conducted focusing on the potential of graphic design in health care as an opportunity to communicate complex emotional experiences of depression. Using colour as a design strategy, conceptualizes a methodological approach that can be adopted to develop colour palettes in graphic design by considering the focal parameters relevant to the specific project, in
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Mikadze, Manana, and Lela Edjgveradze. "Color gamut in the phraseology of Otia Ioseliani’s novels." In Universitas Europaea: Towards a Knowledge Based Society Through Europeanisation and Globalisation. Free International University of Moldova, 2025. https://doi.org/10.54481/uekbs2024.v2.17.

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Otia Ioseliani is worldknown georgian writer of the XXth century. Otia Ioseliani’s prose is very interesting, attractive, easy to read and full of great life expreriances. The writer has used language tools with stylistic purpose so gracefully that each line attracts, captures and subdues the reader. Special attention is drawn to the vocabulary denoting colors as one of the important stylistic tools. The words denoting colors used by writer give a unique emotional tone and shade to the sentences. The expressive power of the words denoting colors in the novels by Ioseliani is great. In the pras
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Reports on the topic "Emotional color"

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Kapelyushnyi, Anatolyi. Феноменологічний інструментарій ефективності девіатологічного контролювання впливу телевізійного тексту на формування емоційного тонусу суспільства. Ivan Franko National University of Lviv, 2023. http://dx.doi.org/10.30970/vjo.2023.52-53.11740.

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Main objectives of the study are the phenomenological tools of the effectiveness of deviatological control of the influence of television text on the formation of emotional tone of society. Particular attention is paid to the additional emotional meanings that arise when speaking live due to lack of time to understand them. Because of this, emotional nuances, and often the emotional background in general, arise involuntarily, against the wishes of the author. Emphasis is placed on making appropriate recommendations to TV journalists. During the Russian aggression in the Ukrainian media, the re
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Yatsymirska, Mariya. SOCIAL EXPRESSION IN MULTIMEDIA TEXTS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11072.

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The article investigates functional techniques of extralinguistic expression in multimedia texts; the effectiveness of figurative expressions as a reaction to modern events in Ukraine and their influence on the formation of public opinion is shown. Publications of journalists, broadcasts of media resonators, experts, public figures, politicians, readers are analyzed. The language of the media plays a key role in shaping the worldview of the young political elite in the first place. The essence of each statement is a focused thought that reacts to events in the world or in one’s own country. Th
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