Log in

Relevant bibliographies by topics / English advertising / Journal articles

To see the other types of publications on this topic, follow the link: English advertising.

Journal articles on the topic 'English advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'English advertising.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

FRANK, JANE. "ENGLISH IN ADVERTISING." World Englishes 7, no. 3 (1988): 355–57. http://dx.doi.org/10.1111/j.1467-971x.1988.tb00251.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

PÉTERY, DOROTTYA. "English in Hungarian advertising." World Englishes 30, no. 1 (2011): 21–40. http://dx.doi.org/10.1111/j.1467-971x.2010.01685.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

3

VETTOREL, PAOLA. "English in Italian advertising." World Englishes 32, no. 2 (2013): 261–78. http://dx.doi.org/10.1111/weng.12023.

Full text

APA, Harvard, Vancouver, ISO, and other styles

4

Jia-Ling, Hsu. "Glocalization and English Mixing in Advertising in Taiwan." Journal of Creative Communications 3, no. 2 (2008): 155–83. http://dx.doi.org/10.1177/097325860800300203.

Full text

Abstract:

This article intends to provide a socio-linguistic profile of the role and impact of English in advertising in Taiwan in an era of globalization, by integrating results obtained from discourse analysis, readers’ attitudinal surveys, and copywriters’ interviews. Results show that from copywriters’ advertising design to consumers’ underlying psychology, English has consistently cast its magic spell even on the English-illiterate public. Regardless of one's proficiency or literacy in English, English mixing mainly represents attention-getting, internationalism, premium quality, and the trendy tas

APA, Harvard, Vancouver, ISO, and other styles

5

Tikan, Yana, and Valeriia Yushchuk. "Linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering." Advanced Linguistics, no. 7 (July 9, 2021): 72–79. http://dx.doi.org/10.20535/2617-5339.2021.7.215600.

Full text

Abstract:

The article studies linguo-stylistic peculiarities of English advertising texts in the field of mechanical engineering. Advertising text is one of the relevant topics for linguistic research, as advertising is a dynamic phenomenon. Its development predetermines the systematization of linguo-stylistic peculiarities within English advertising texts. The aim of the article is to analyse the use of expressive linguo-stylistic devices in English-language advertising texts in the field of mechanical engineering considering their structural composition. The subject of research is English-language adv

APA, Harvard, Vancouver, ISO, and other styles

6

Takashi, Kyoko. "English elements in Japanese advertising." English Today 6, no. 2 (1990): 45–46. http://dx.doi.org/10.1017/s0266078400004752.

Full text

Abstract:

It is often reported that English elements are abundant in Japanese television commercials and print advertising and that the primary function of English words, phrases, and sentences used in advertising texts seems to give the product or service a modern touch.

APA, Harvard, Vancouver, ISO, and other styles

7

MARTINEZ, FRANCIA. "English in advertising in Colombia." World Englishes 34, no. 4 (2015): 600–619. http://dx.doi.org/10.1111/weng.12163.

Full text

APA, Harvard, Vancouver, ISO, and other styles

8

Friedrich, Patricia. "English in advertising in Brazil." World Englishes 38, no. 3 (2019): 552–60. http://dx.doi.org/10.1111/weng.12421.

Full text

APA, Harvard, Vancouver, ISO, and other styles

9

Martin, Elizabeth. "Mixing English in French advertising." World Englishes 21, no. 3 (2002): 375–402. http://dx.doi.org/10.1111/1467-971x.00256.

Full text

APA, Harvard, Vancouver, ISO, and other styles

10

Krutko, Tetiana. "Gender Stereotypes in English Advertising." Studia Philologica, no. 24 (2025): 156–68. https://doi.org/10.28925/2311-2425.2025.2411.

Full text

Abstract:

The aim of the present study is to investigate gender stereotypes represented in electric vehicles advertisements dating from the late 19th century – early 20th century. The methodology employed in this research work has gone through a process of data collection, data processing, and data analysis. For the purposes of this study, the data were collected from the Internet sites, resulting in the qualitative and quantitative content analyses of 1,000 early electric vehicles advertisements. The research work explores gender-marked language used in sample advertisements. The analyzed linguistic ma

APA, Harvard, Vancouver, ISO, and other styles

11

Galikhanova, Farzaniya Ul’masovna, Diana Nyailevna Davletbaeva, and Rustem Mürseloğlu. "LINGUOPRGMATIC ASPECT OF SYNTACTIC STYLISTIC DEVICES USED IN ADVERTISING TEXTS." EurasianUnionScientists 2, no. 8(77) (2020): 38–42. http://dx.doi.org/10.31618/esu.2413-9335.2020.2.77.970.

Full text

Abstract:

The article examines features of advertising language in the comparative aspect on the material of Russian and English advertising texts. Modern business sphere is focused on the system of market relationships and advertising in this case takes a key position in our life. Language of advertising presents a special field of study in modern linguistic studies. Linguists deal with the analysis of functional-stylistic features of advertising language. It is widely known that such texts are stylistically colored and vivid. This article is devoted to the problem of linguopragmatic aspect of syntacti

APA, Harvard, Vancouver, ISO, and other styles

12

Al Farisi, M. Firas, and Godefridus Bali Geroda. "Improving Speaking Skills in English through Advertising Language." Borneo Educational Journal (Borju) 2, no. 2 (2020): 55–59. http://dx.doi.org/10.24903/bej.v2i2.626.

Full text

Abstract:

The entry of social life, human communicate with Language, there are many Languages made by agreement from the community of people, in the era of industrial technology, Advertising Language is one of the Languages that use ability to speak, The ability to handle conversations in real-time through advertising skills. The purpose of this study is to investigate features of advertising Language as a method of learning speaking English. This paper utilized Observation and Interview to gather the data. There are take Primary and Secondary data. The results of this study show the used of Advertising

APA, Harvard, Vancouver, ISO, and other styles

13

Litvinov, A. V., and A. S. Starovoytov. "Usage of Neologisms Formed by Derivation in Online Advertising." Язык и текст 10, no. 3 (2023): 5–11. http://dx.doi.org/10.17759/langt.2023100301.

Full text

Abstract:

<p>The article provides a brief overview of the principles of formation and usage of neologisms formed by derivation in English advertising materials. A description of existing methods and characteristics of derivative word formation in English is given, and examples of modern neologisms in advertising are analyzed. The research is focused on the lexical role of neologisms in the context of modern online advertising, their nominative and stylistic functions in the English advertising text.</p>

APA, Harvard, Vancouver, ISO, and other styles

14

Ying, Jian. "An Analysis of the Middle Voice in Advertising English." Advanced Materials Research 912-914 (April 2014): 1142–45. http://dx.doi.org/10.4028/www.scientific.net/amr.912-914.1142.

Full text

Abstract:

This paper discusses the Middle Voice in the framework of Systemic-functional Grammar, which is employed to analyze and unpack advertising English. Taking the Middle Voice as a kind of strategic choice, the paper attempts to show how and why it contributes a lot to realizing the communicative purposes in advertising English. Key words: Middle Voice; advertising English; functions.

APA, Harvard, Vancouver, ISO, and other styles

15

Lysenko, Olena, Oleksandr Polishchuk, Liliia Honcharuk, Olha Zaluzhna, and Iryna Tychyna. "Features of the application of stylistics for the formation of a person's appearance in modern english-language discourse." Eduweb 17, no. 1 (2023): 99–109. http://dx.doi.org/10.46502/issn.1856-7576/2023.17.01.10.

Full text

Abstract:

English-language advertising discourse today is undergoing significant improvement and changes. This is due to the transition to online modes, where a person's personality is manifested through the criteria of affection, awareness and attractiveness. However, the negotiation system of a separate feature of the English-language (appearance, manner, knowledge and application of business etiquette) discourse is subject to improvement and practice. If before the transition to the online mode, the tools, means and methods of English-language advertising discourse were worked out, then with the tran

APA, Harvard, Vancouver, ISO, and other styles

16

Boiko, O. "Modern English advertisements of toothpaste: rhetoric perspective." Studia Philologica 2, no. 17 (2021): 15–20. http://dx.doi.org/10.28925/2311-2425.2021.172.

Full text

Abstract:

This article focuses on toothpaste advertisements in English online discourse. The article analyses modern English Internet texts advertising toothpaste from the standpoint of rhetoric and systemic hierarchy of needs. The paper provides comparative analysis of words and phrases in toothpaste advertising texts that appeal to different human needs as identified by Abraham Maslow: physiological, safety, belongingness and love, need, reputation and self-actualization need. The paper considers advertising discourse as a commercially oriented activity of creating positive and attractive images of ob

APA, Harvard, Vancouver, ISO, and other styles

17

Poshekhova, Olga Stanislavovna. "Representation of the Phenomenon of Body Positivity in English Sports Advertising Discourse." LAPLAGE EM REVISTA 7, no. 2 (2021): 473–81. http://dx.doi.org/10.24115/s2446-6220202172745p.473-481.

Full text

Abstract:

The aim of the research is to study the phenomenon of body positivity in sports advertising discourse using advertising posters in English-speaking countries (Great Britain, USA, Australia). The study is based on sports advertising messages (157 images) published in periodicals, as well as placed in the form of posters and banners over the period from 2015 to 2020. The scientific novelty of the research lies in the interdisciplinary approach to the study of the phenomenon of body positivity in relation to the modern English social advertising discourse. As a result of the research, specific im

APA, Harvard, Vancouver, ISO, and other styles

18

Griffin, Jeffrey L. "Global English infiltrates Bulgaria." English Today 17, no. 4 (2001): 54–60. http://dx.doi.org/10.1017/s0266078401004060.

Full text

Abstract:

Following his article ‘Global English invades Poland’ (ET50, Apr 97, Vol 13.2), the author explores the comparable impact of English on advertising in a second Eastern European nation.Global English continues its unchecked spread, not only as the second language of choice for more people than any other, but also as an infiltrator whose words creep into the fabric of other languages through such avenues as film, television, popular music, the World Wide Web, advertising and youth culture.

APA, Harvard, Vancouver, ISO, and other styles

19

Zholos, Liudmila M., and Muslim L. Dasuev. "Features of advertising text and advertising slogan in modern English." Humanities and Social Sciences 94, no. 5 (2022): 61–65. https://doi.org/10.18522/2070-1403-2022-94-5-61-65.

Full text

APA, Harvard, Vancouver, ISO, and other styles

20

Vashchylo, Olha, and Yurii Andrusiv. "MULTIMODALITY OF MODERN ENGLISH-LANGUAGE ADVERTISING TEXT." Advanced Linguistics, no. 14 (December 25, 2024): 48–55. https://doi.org/10.20535/.2024.14.315521.

Full text

Abstract:

The multimodality of a modern English-language advertising text is a complex combination of verbal, visual, spatial and auditory elements that provides a holistic impact on the audience by integrating various sensory modes to maximize communication effectiveness. This synergistic interaction of modes gives advertising messages the ability to enhance both cognitive and emotional perception, stimulating positive associations that contribute to brand memorability and loyalty. This article discusses the theoretical foundations of multimodality, in particular the concepts of “modus” and “multimodal

APA, Harvard, Vancouver, ISO, and other styles

21

Hordii, Oksana, and Mykhailo Humeniuk. "THE PRAGMATIC POTENTIAL OF ADVERTISING VOCABULARY IN MODERN ENGLISH AND UKRAINIAN MEDIA SPACES." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ Fìlologìčna 1, no. 23(91) (2024): 62–66. https://doi.org/10.25264/2519-2558-2024-23(91)-62-66.

Full text

Abstract:

The article is devoted to the study of lexical means used in modern English and Ukrainian advertising. The paper identifies the characteristic features and functions of an advertising text, analyzes its communicative tasks and lexical and stylistic techniques for achieving them. English-language advertising is characterized by the use of short, clear verb constructions, repetition to enhance the effect and a combination of synonymy, antonymy and homonymy. Advertisers actively use homonyms and wordplay to make slogans easy to remember and recognize. English-language advertising texts are also c

APA, Harvard, Vancouver, ISO, and other styles

22

Arakelyan, Ruzanna, and Ani Petrosyan. "Gender Specific English Advertisements." Armenian Folia Anglistika 16, no. 1 (21) (2020): 44–50. http://dx.doi.org/10.46991/afa/2020.16.1.044.

Full text

Abstract:

Advertising is a worldwide phenomenon nowadays that has gained the attention and interest of a large number of individuals in different societies around the world. Advertising is not only an “ideal tool” for reaching people economically, but also a device of attaining and maintaining contact with people socially, culturally, politically and even psychologically. As men and women perceive various social phenomena and often react to certain situations in quite distinct ways, it is also vividly expressed in the ways they perceive the effectiveness of advertising language. This is also conditioned

APA, Harvard, Vancouver, ISO, and other styles

23

Thanh, Ha Thi. "Linguistic Characteristics in English Food Advertising Slogans." South Asian Research Journal of Arts, Language and Literature 5, no. 01 (2023): 20–26. http://dx.doi.org/10.36346/sarjall.2023.v05i01.003.

Full text

Abstract:

This study investigates the linguistic features of 50 American English food advertising slogans. An analysis of the words in these slogans will highlight the distinctive features of the term use and its impact on the customers. The result of the study will contribute more data on the language of advertising slogans and clarifies the linguistic characteristics of American English to help advertisers have more information to create exciting advertising slogans and achieve optimal performance.

APA, Harvard, Vancouver, ISO, and other styles

24

Anikina, Tatiana Vyacheslavovna. "Phonostylistic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 41–56. http://dx.doi.org/10.7256/2454-0749.2021.1.34885.

Full text

Abstract:

Modern advertising became a part of communicative culture. Therefore, the language of advertising draws attention of scholars from different fields. However, the task of determining and studying linguistic means that encourage attention of customers remains relevant. This article examines the phonostylistic means that allow creating a certain emotional background after reading an advertisement. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). Methodology implies the selection of practical material, id

APA, Harvard, Vancouver, ISO, and other styles

25

Shinhee Lee, Jamie. "‘Go Away, Mute English!’ Selling English in Web Advertising." Journal of Creative Communications 10, no. 3 (2015): 235–47. http://dx.doi.org/10.1177/0973258615614414.

Full text

APA, Harvard, Vancouver, ISO, and other styles

26

Prokhorova, Svetlana N. "Advertising insert as a special genre of advertising text." Socialʹnye i gumanitarnye znania 6, no. 4 (2020): 388. http://dx.doi.org/10.18255/2412-6519-2020-4-388-397.

Full text

Abstract:

The article deals with the translation of feminine film titles on the example of English filmonyms of the last decade. The article is aimed at the study of the filmonyms’ translation in the Russian film discourse, which leaves its specific imprint on the translator’s decisions. The paper treats the translation of feminine-marked filmonyms as a topical problem of the linguistics of gender and the theory of translation - the study of the means of translation of feature film titles from English to Russian from the point if view of gender-marked translators’ slant. The application of the method of

APA, Harvard, Vancouver, ISO, and other styles

27

Talan, Natalliia I. "ENGLISH ADVERTISING: ITS SPECIFICS AND FEATURES OF TRANSLATION INTO UKRAINIAN." Alfred Nobel University Journal of Philology 2, no. 22 (2021): 259–69. http://dx.doi.org/10.32342/2523-4463-2021-2-22-25.

Full text

Abstract:

In modern science, linguistic research of advertising as a text is intensified, as advertising is an integral part of modern culture. The topicality of considering the problems associated with the translation of advertising texts is stipulated by the need to determine the degree of verbal manipulation, which is encoded in modern English and Ukrainian advertising, as well as methods and features of their rendering into Ukrainian. The purpose of the work involves consideration of English advertising and the features of its translation into Ukrainian. Research methods are method of continuous sam

APA, Harvard, Vancouver, ISO, and other styles

28

Kolisnychenko, Tetiana, and Tetiana Koropatnitska. "CONCEPTSYSTEM OF MODERN ENGLISH TOURISM ADVERTISING DISCOURSE." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 831-832 (2021): 114–23. http://dx.doi.org/10.31861/gph2021.831-832.114-123.

Full text

Abstract:

The present research focuses on analysis of the tourism advertising discourse as an independent institutional type of discourse. The correlation of visual and textual means in tourism advertising discourse appeals to recipient’s positive emotions that allows the addresser to control post-communicative actions of the addressee. The topicality of the research lies in the necessity to present the discursive framework of the modern English tourism advertising discourse. The end-goal is to define main components of the cognitive domain of the English speakers as a structural framework of knowledge

APA, Harvard, Vancouver, ISO, and other styles

29

Xiang, Jing, and Jing Chu. "Study on the Use of Chinese Advertising English and Its Translation Techniques." Journal of Innovation and Social Science Research 8, no. 10 (2021): 28–31. http://dx.doi.org/10.53469/jissr.2021.08(10).07.

Full text

Abstract:

Nowadays, with the globalization of world economy, knowing how to use advertising English in opening up overseas markets is of very practical significance. The purpose of advertising is to promote business sales and services, which creates added value in customer’s mind and lead to consumption, usually paid for by related sponsors through various media. Taking Coca-Cola for example, during its growth over a century, it has been supporting the advertising campaign in one stage after another, and in one country after another. Therein, 可口可乐, the Chinese translation soon became a household name in

APA, Harvard, Vancouver, ISO, and other styles

30

KHARCHENKO, Oleg. "Socio-professional advertising humor at the on-line English language lessons during the war." EUROPEAN HUMANITIES STUDIES: State and Society, no. 4 (December 30, 2024): 155–68. https://doi.org/10.38014/ehs-ss.2024.4.09.

Full text

Abstract:

This article addresses the question about the appropriateness of including humorous materials in the English-language courses within the educational programs of students specializing in journalism, advertising and editorial work. It presents a stylistic, cognitive and pragmatic analysis of a sample of Englishlanguage jokes about advertising and its variants. An analysis of the forms of 115 jokes sourced from four English-language websites shows that the most frequent forms of jokes about advertising are question/answer formats (60.8%), one-liner jokes (39.2%). A detailed study of 20 advertisin

APA, Harvard, Vancouver, ISO, and other styles

31

Ha, Thai Thi Xuan, and Nguyen Kim Vu Bao. "Lexical Features in Food Advertising Slogans in American English and Vietnamese." South Asian Research Journal of Arts, Language and Literature 4, no. 5 (2022): 161–66. http://dx.doi.org/10.36346/sarjall.2022.v04i05.003.

Full text

Abstract:

This study aims to investigate the lexical features of American English and Vietnamese food advertisements. In particular, the study focuses on analyzing and describing the lexical features of American English and Vietnamese food advertisements. Moreover, the article gives an analysis of the language of advertising from the linguistic point of view and lexical features of food advertising in 100 slogans in American English and Vietnamese. The advertising slogans chosen for the analysis on a random basis were divided into many different groups with a focus on word classification and lexical ele

APA, Harvard, Vancouver, ISO, and other styles

32

Zinchenko, Natalia Sergeyevna, and Lyudmila Vladimirovna Laenko. "Structure of English polycomponent attributive phrases as a means of organizing the online advertising of women’s clothing." Philology. Issues of Theory and Practice 16, no. 10 (2023): 3491–96. http://dx.doi.org/10.30853/phil20230537.

Full text

Abstract:

The aim of the study is to identify the structural organization of English polycomponent attributive phrases when describing women’s clothing items in English-language consumer online advertising. The study is based on the material selected from British and American websites advertising the sale of women’s clothing. The scientific novelty lies in identifying the features of the structural organization of English polycomponent attributive phrases describing clothing in advertising texts on the websites of leading brands. The paper provides a general characteristic of polycomponent attributive p

APA, Harvard, Vancouver, ISO, and other styles

33

Aksiutina, Tetyana. "LINGUISTIC MANIPULATION IN CAR ADVERTISING DISCOURSE." English and American Studies, no. 21 (July 6, 2024): 7–13. http://dx.doi.org/10.15421/382401.

Full text

Abstract:

The article studies the advertising discourse as a communicative and pragmatic pattern of speech behavior among advertising participants, achieved through advertising messages that combine lingual and paralingual elements. It considers the features of lingual, paralingual, and functional-pragmatic organization of the advertising text, considering various linguistic approaches. Taking advantage of the psycholinguistic approach, which emphasizes the impact of psychological factors on the linguistic structure of advertising, the research explores the use of linguistic manipulation as a means of c

APA, Harvard, Vancouver, ISO, and other styles

34

Celiešienė, Vilija. "Kalbiniai lietuviškos interneto reklamos požymiai ir konkurencija su anglų kalba." Vārds un tā pētīšanas aspekti: rakstu krājums = The Word: Aspects of Research: conference proceedings, no. 24 (December 2, 2020): 267–79. http://dx.doi.org/10.37384/vtpa.2020.24.267.

Full text

Abstract:

With the rise in mass production, advertising is undergoing sophisticated changes and is transferred from its original form to online space. Many of the world’s major newspapers and magazines have shifted much of their advertising from print to online forms in order to increase readership. The article analyses the linguistic expression of internet advertising as this type of advertising is the least researched by both foreign and Lithuanian linguists. Internet advertising is analysed in several aspects, i.e. the means of expressing the appeal function of advertising texts are discussed, ways o

APA, Harvard, Vancouver, ISO, and other styles

35

Zembytska, Maryna, and Yulia Mazur. "STYLISTIC FEATURES OF ENGLISH ADVERTISING SLOGANS." Lviv Philological Journal 4 (2018): 39–43. http://dx.doi.org/10.32447/2663-340x-2018-4-39-43.

Full text

APA, Harvard, Vancouver, ISO, and other styles

36

Tsoloeva, Seda. "The English advertising text: structural features." Current Issues in Philology and Pedagogical Linguistics 36, no. 4 (2019): 158–63. http://dx.doi.org/10.29025/2079-6021-2019-4-158-163.

Full text

APA, Harvard, Vancouver, ISO, and other styles

37

Sidiropoulou, Maria. "Advertising in Translation: English vs. Greek." Meta 43, no. 2 (2002): 191–204. http://dx.doi.org/10.7202/004141ar.

Full text

Abstract:

Abstract The role of advertising can be perceived quite differently across cultures. Analysts, therefore, are advised to approach advertisements with some understanding of the expectations in a particular culture (Rotzoll 1985). Such advice is particularly important in translating advertisements since the various strategies and techniques employed for persuasion have to be adjusted in the target culture in order for the intended perlocutionary effect to be achieved. The 55 English-Greek advertisement pairs examined in this research indicate that the translator should be sensitive not only to c

APA, Harvard, Vancouver, ISO, and other styles

38

Tetiana, Bezuhla. "MULTIMODAL METAPHOR IN ENGLISH ADVERTISING TEXT." Scientific Bulletin of Kherson State University. Series Germanic Studies and Intercultural Communication, no. 1 (September 30, 2019): 23–30. http://dx.doi.org/10.32999/ksu2663-3426/2019-1-3.

Full text

APA, Harvard, Vancouver, ISO, and other styles

39

Rush, Susan. "The noun phrase in advertising English." Journal of Pragmatics 29, no. 2 (1998): 155–71. http://dx.doi.org/10.1016/s0378-2166(97)00053-2.

Full text

APA, Harvard, Vancouver, ISO, and other styles

40

Ustinova, Irina P. "English and emerging advertising in Russia." World Englishes 25, no. 2 (2006): 267–77. http://dx.doi.org/10.1111/j.0083-2919.2006.00464.x.

Full text

APA, Harvard, Vancouver, ISO, and other styles

41

Tomchakovskyi, O. H. "POLYCODE CHARACTER OF ENGLISH ADVERTISING DISCOURSE." Тrаnscarpathian Philological Studies, no. 37 (2024): 134–37. https://doi.org/10.32782/tps2663-4880/2024.37.23.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Anikina, Tatiana Vyacheslavovna. "Syntactic peculiarities of English-language and Russian-language online advertising." Филология: научные исследования, no. 1 (January 2021): 23–40. http://dx.doi.org/10.7256/2454-0749.2021.1.34886.

Full text

Abstract:

Advertising is an inseparable element of modern life. It is virtually impossible to name a sphere of activity that is not covered by advertising. Currently, one of the most popular trends in linguistic research is the examination of advertising text and its components (lexis, semantics, syntax). This article is dedicated to studying the syntactic peculiarities of English-language and Russian-language online advertising. The research materials contains advertising texts and slogans from various websites and social media (such as Vkontakte, Instagram, Facebook). The scientific novelty lies in th

APA, Harvard, Vancouver, ISO, and other styles

43

Krishnasamy, Kanthimathi. "English in Tamil: the language of advertising." English Today 23, no. 3-4 (2007): 40–49. http://dx.doi.org/10.1017/s0266078407003094.

Full text

Abstract:

ABSTRACTAdvertising has come a long way, from pedlars in the market square extolling their goods to glossy mags full of innuendo and making extensive use of verbal and non-verbal devices to attract consumers. In India, copywriters make extensive use of English words and phrases in advertisements in a variety of ways. This paper examines the use of English in television and print advertising in the Tamil language. A cursory examination of Tamil advertising shows that the language of advertising does not follow rigid rules: it makes optimal use of possible resources from a wide variety of styles

APA, Harvard, Vancouver, ISO, and other styles

44

Shakhzoda EGAMBERDIEVA. "THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS." UzMU xabarlari 1, no. 1.4 (2024): 373–76. http://dx.doi.org/10.69617/uzmu.v1i1.4.2109.

Full text

Abstract:

With the development of the social economy, advertising has become increasingly deep into people’s daily lives. Advertising area as a special purpose, has its distinct characteristics in the use of language. The language should be concise, accurate as well as artistic. This paper will analyze the language of advertising discourse, establishing the leading extralinguistic factors, that determine the communication process in advertising; reviewing the share of advertising text and ad-slogan in advertising and communicative activities; analyzing structural, semantic, and functional peculiarities

APA, Harvard, Vancouver, ISO, and other styles

45

Shakhzoda EGAMBERDIEVA. "THE ANALYSIS OF LANGUAGE OF ADVERTISING DISCOURSE BASED ON ENGLISH ADVERTISING TEXTS." UzMU xabarlari 1, no. 1.4 (2024): 373–76. https://doi.org/10.69617/nuuz.v1i1.4.2109.

Full text

Abstract:

With the development of the social economy, advertising has become increasingly deep into people’s daily lives. Advertising area as a special purpose, has its distinct characteristics in the use of language. The language should be concise, accurate as well as artistic. This paper will analyze the language of advertising discourse, establishing the leading extralinguistic factors, that determine the communication process in advertising; reviewing the share of advertising text and ad-slogan in advertising and communicative activities; analyzing structural, semantic, and functional peculiarities

APA, Harvard, Vancouver, ISO, and other styles

46

OCHEREDKO, YU V., and UKHANOVA A.M. "COMPARATIVE ANALYSIS OF RUSSIAN AND ENGLISH ADVERTISING TEXTS." HUMANITARIAN RESEARCHES 4, no. 80 (2021): 91–96. http://dx.doi.org/10.21672/1818-4936-2021-80-4-091-096.

Full text

Abstract:

The purpose of the study is to reveal the essence of the advertising text in English-speaking countries and in Russia. The article focuses not only on the differences, but also on the similarities in the construction of slogans. The influence of parts of speech on motivation when buying a certain product or service is determined. The scientific novelty consists in the consideration of English-language and Russian-language advertising texts on the same basis, the identification of distortion of advertising slogans in the translation process. As a result of the study, the distinctive features of

APA, Harvard, Vancouver, ISO, and other styles

47

Voskoboinyk, Valentyna, and Nataliia Sukhachova. "Metaphor as a means of influencing the adressee (based on English advertising texts)." Linguistics, no. 1 (47) (2023): 96–107. http://dx.doi.org/10.12958/2227-2631-2023-1-47-96-107.

Full text

Abstract:

The article considers the functions of metaphor as a stylistic device for influencing the addressee of English advertising texts. The object of the research is English advertising texts. An advertising text is a verbal imprint of speech and thought activity fixed in the form of a sign, which is united thematically, structurally and communicatively. An advertising text focuses on achieving commercial goals through direct communicative influence on the target audience. Metaphor is a powerful tool of influencing the addressee. Metaphors used in English advertising texts can be classified accordin

APA, Harvard, Vancouver, ISO, and other styles

48

Buranshina, L. "The phenomenon of precedence in English-language advertising." ТЕНДЕНЦИИ РАЗВИТИЯ НАУКИ И ОБРАЗОВАНИЯ 103, no. 2 (2023): 199–201. http://dx.doi.org/10.18411/trnio-11-2023-113.

Full text

Abstract:

This article delves into the topic of precedence in English advertising and into referencing elements from existing texts to create a new message. This study aims to identify and analyse the language and methods used in the precedent texts in order to capture the attention of the Englishspeaking audience and increase the effectiveness of such advertising campaigns. This work utilizes general scientific research methods, which include abstraction and study of the advertising literature as well as the method of analysing and processing information.

APA, Harvard, Vancouver, ISO, and other styles

49

Doroshyna, L., and V. Bryzhatyi. "Pragmatic specifics of military advertising discourse (on English advertising video-materials)." International Humanitarian University Herald. Philology 41, no. 2 (2019): 132–35. http://dx.doi.org/10.32841/2409-1154.2019.41.2.32.

Full text

APA, Harvard, Vancouver, ISO, and other styles

50

Dildora, Azimova Aslitdin qizi. "LANGUAGE GAME IN ADVERTISING DISCOURSE: BASED ON ENGLISH AND UZBEK LANGUAGE ADVERTISING." Journal of Universal Science Research "ZAMONAVIY TILSHUNOSLIK VA TARJIMASHUNOSLIKNING DOLZARB MUAMMOLARI" mavzusidagi xalqaro ilmiy-amaliy anjuman3 3, no. 4 (2025): 103–5. https://doi.org/10.5281/zenodo.15290521.

Full text

Abstract:

Language plays a crucial role in advertising by shaping consumer perception and engagement. One of the most effective linguistic strategies employed in advertising discourse is the "language game," which involves wordplay, puns, metaphors, and other rhetorical devices to capture audience attention. This paper explores the use of the language game in English and Uzbek advertisements, highlighting similarities and differences. The study integrates insights from linguists and marketing experts to analyze how language manipulation enhances the persuasiveness of advertisements.

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!