Log in

Relevant bibliographies by topics / Enterprise marketing / Books

To see the other types of publications on this topic, follow the link: Enterprise marketing.

Books on the topic 'Enterprise marketing'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 books for your research on the topic 'Enterprise marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse books on a wide variety of disciplines and organise your bibliography correctly.

1

Spiegelberg, Domenik. Enterprise Marketing Management. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-00532-0.

Full text

APA, Harvard, Vancouver, ISO, and other styles

2

Mah, Yun-zhong. International Enterprise & International Marketing. Yun-zhong Mah [c/o Joyce Vincent, 38 Seventh Ave. N.E.], 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

3

Nathalie, Demoulin, and Charry Karine, eds. Marketing research with SAS enterprise guide. Gower Pub., 2011.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

4

Haines, Michael. Marketing for farm and rural enterprise. Farming, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

5

Oriade, A., and P. Robinson, eds. Rural tourism and enterprise: management, marketing and sustainability. CABI, 2017. http://dx.doi.org/10.1079/9781780647494.0000.

Full text

APA, Harvard, Vancouver, ISO, and other styles

6

Aleksandrov, Krum St. Marketing i izuchavane na pazara. Universitetsko Izd-vo Stopanstvo, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

7

Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

Full text

Abstract:

The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation

APA, Harvard, Vancouver, ISO, and other styles

8

Barabba, Vincent P. Meeting of the minds: Creating the market-based enterprise. Harvard Business School Press, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

9

Barabba, Vincent P. Meeting of the minds: Creating the market-based enterprise. Harvard Business School Press, 1995.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

10

Jaffee, Steven M. How private enterprise organized agricultural markets in Kenya. Agriculture and Rural Development Dept., the World Bank, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

11

Abbott, J. C. Agricultural marketing enterprises for the developing world: With case studies of indigenous private, transnational co-operative and parastatal enterprise. Cambridge University Press, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

12

Martha, Rogers, Wouda Jacqueline, and TextCase (Utrecht), eds. Enterprise one-to-one: Marketing in het interactieve tijdperk. Samsom, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

13

Washburn, Stewart A. Managingthe marketing functions: The challenge of customer-centred enterprise. McGraw-Hill, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

14

Birch, Robert. Marketing education in an enterprise economy: The student consumer. PEL, 1991.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

15

Public Transport Symposium (18th 1987 Newcastle upon Tyne). Enterprise marketing and information in transport: Eighteenth annual symposum. University of Newcastle upon Tyne, 1987.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

16

Washburn, Stewart A. Managing the marketing functions: The challenge of customer-centered enterprise. McGraw-Hill, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

17

Unhelkar, Bhuvan. Mobile enterprise transition and management. Auerbach Publications, 2009.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

18

Philip, Kotler, ed. Rethinking marketing: Sustainable market-ing enterprise in Asia : text and cases. Prentice Hall, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

19

Grigoryan, Ekaterina. Marketing communications. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1002563.

Full text

Abstract:

The tutorial introduces the basic tools of marketing communications such as advertising, PR, sales promotion, personal selling, sponsoring, branding, and provides guidance on establishing, planning, budgeting, and performance evaluation. Special attention is paid to the peculiarities of formation of communicative policy and strategy of the enterprise. Presents the tasks for seminars: tests, practical situations, test questions. Meets the requirements of Federal state educational standards of higher education of the latest generation and the programs of preparation of bachelors on directi

APA, Harvard, Vancouver, ISO, and other styles

20

Waniowski, Paweł. Marketingowe zarządzanie ceną w przedsiębiorstwie: Marketing price management in an enterprise. Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu, 2014.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

21

Reznik, Galina. Marketing. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1242303.

Full text

Abstract:

The textbook is the fourth edition, contains a detailed presentation of the topics of the discipline "Marketing". In an accessible and understandable form, the key concepts of the discipline "Marketing"are considered. In particular, the reader will get an idea of the essence of marketing, its types, principles, functions and basic elements; the environment of marketing and the conditions in which it can be applied. The textbook reveals the concept of the market, its types, capacity and segmentation; competition, its types, the role of the enterprise in the competition in order to achieve key s

APA, Harvard, Vancouver, ISO, and other styles

22

Gault, William. The use of formal marketing practice in local enterprise agency management. The Author), 1993.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

23

Peppers, Don. Enterprise one to one: Tools for competing in the interactive age. Currency Doubleday, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

24

Poler, Raúl. Enterprise Interoperability V: Shaping Enterprise Interoperability in the Future Internet. Springer London, 2012.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

25

Stokes, David Robin. Small enterprise management in the public sector: The marketing of primary schools. Kingston University, 1999.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

26

Warnock, W. Douglas. Selected beef enterprise budgets, Kittitas County, 1990. Cooperative Extension, College of Agriculture and Home Economics, Washington State University, 1990.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

27

Warnock, W. Douglas. Selected beef enterprise budgets, Kittitas County, 1997. Cooperative Extension, Washington State University, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

28

Warnock, W. Douglas. Selected beef enterprise budgets, Kittitas County, 1997. Cooperative Extension, Washington State University, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

29

Melʹnikas, B. I. Predprinimatelʹstvo: Potent͡s︡ial i zakonomernosti, menedzhment, investit͡s︡ii, innovat͡s︡ii, ėkologii͡a︡, marketing, predprinimateli, razvitie v Vostochnoĭ Evrope. Vilʹni͡u︡sskiĭ tekhn. universitet, 1992.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

30

Schmeichel, Christian. Personalmanagement als Instrument zur Markenbildung im Privatkundengeschäft von Kreditinstituten: Eine kausalanalytische Betrachtung. R. Hampp, 2005.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

31

Bayley, Tess, and Leanna Oliver. Enterprise and Marketing. Hodder Education Group, 2019.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

32

Sutton, D., Dave Sutton, and Tom Klein. Enterprise Marketing Management. Wiley & Sons, Incorporated, John, 2006.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

33

Enterprise Marketing Management. John Wiley & Sons, Ltd., 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

34

Mccall, I. International Enterprise: Marketing (B890 International Enterprise). Open University Worldwide, 2001.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

35

Customer Marketing (Business Enterprise). 2nd ed. Kogan Page Ltd, 1998.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

36

Lewis. Enterprise Sandwich Shop: Marketing Simulation. McGraw-Hill Education, 1988.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

37

Zyman, Sergio, Dave Sutton, and Tom Klein. Enterprise Marketing Management: The New Science of Marketing. Wiley & Sons, Incorporated, John, 2007.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

38

Enterprise Marketing Management: The New Science of Marketing. Wiley, 2003.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

39

Springer and Domenik Spiegelberg. Enterprise Marketing Management: Informationslogistik Für das Marketing Von Morgen. Springer, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

40

Spiegelberg, Domenik. Enterprise Marketing Management: Informationslogistik Für das Marketing Von Morgen. Springer, 2013.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

41

Coussement, Kristof. Marketing Research with SAS Enterprise Guide. Routledge, 2017. http://dx.doi.org/10.4324/9781315249667.

Full text

APA, Harvard, Vancouver, ISO, and other styles

42

Marketing Research with SAS Enterprise Guide. Taylor & Francis Group, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

43

Small Enterprise Marketing: Eighteen Case Studies. de Gruyter GmbH, Walter, 2024.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

44

Coussement, Kristof, and Nathalie Demoulin. Marketing Research with SAS Enterprise Guide. Taylor & Francis Group, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

45

Coussement, Kristof. Marketing Research with SAS Enterprise Guide. Taylor & Francis Group, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

46

Coussement, Kristof, and Nathalie Demoulin. Marketing Research with SAS Enterprise Guide. Taylor & Francis Group, 2017.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

47

Saxena, Gunjan. Marketing Rural Tourism: Experience and Enterprise. Elgar Publishing Limited, Edward, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

48

Purcell, Mia. Marketing and Managing Local Enterprise Zones. Council for Urban Economic, 1985.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

49

Marketing Rural Tourism: Experience and Enterprise. Elgar Publishing Limited, Edward, 2016.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

50

Marketing for Farm and Rural Enterprise. Diamond Farm Book Pubns, 1997.

Find full text

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!