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Dissertations / Theses on the topic 'Enterprise marketing'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Barnes, Bradley Richard. "Relationship marketing and the medium sized enterprise." Thesis, University of Leeds, 2002. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.274826.

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2

Bechtle, Scott Edward. "Crimson Eagle Global Enterprise." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2340.

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This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.

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3

Тєлєтов, Олександр Сергійович, Александр Сергеевич Телетов, Oleksandr Serhiiovych Tielietov, Юлія Олександрівна Мирошниченко, Юлия Александровна Мирошниченко, and Yuliia Oleksandrivna Myroshnychenko. "The Internet-technology in marketing of the enterprise." Thesis, Видавництво СумДУ, 2006. http://essuir.sumdu.edu.ua/handle/123456789/20366.

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4

Powell, Madeline. "Social enterprise in adult day care : marketing and sustainability." Thesis, University of York, 2015. http://etheses.whiterose.ac.uk/10596/.

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The purpose of this research is to explore the sustainability of twelve Social Enterprises (SEs) and examine the role marketing plays in their long-term sustainability. It has focused upon day-care centres which provide work-based training and skills development for adults with learning, mental and physical disabilities. A case study methodology using semi-structured interviews, observation and document analysis was used, and through a grounded theory approach, data was analysed through NVivo. The findings indicate marketing being utilised by SEs, but for the majority, how the Managers underst

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5

Колесник, Богдан Олександрович. "Marketing management of the enterprise pr activities. Crisis management." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/13071.

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6

Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, and Liubov Oleksiivna Syhyda. "Marketing distribution policy of an enterprise and its elements." Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/33550.

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Marketing distribution policy concerns all the pre-distribution and after-distribution measures aimed at delivering a product from the producer to the customer. The aim of this distribution policy is to satisfy customers’ needs and to achieve marketing objectives of an enterprise. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/33550

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7

Adeagbo, Adebowale. "Social enterprise and social entrepreneurship in practice." Thesis, Bournemouth University, 2008. http://eprints.bournemouth.ac.uk/10421/.

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In my practice experience and exploration of literature, I discovered that there are limited examples and research about organisations that aim to change from a charity to a social enterprise. In addition to this, there are limited knowledge and understanding about what social enterprise and social entrepreneurship are and a lack of frameworks that will enable one to know a social enterprise and social entrepreneur when you see one. This research, therefore, is an exploration of social enterprise and social entrepreneurship in practice, arriving at working definitions and frameworks. It examin

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8

Chan, Kit Weng. "Adaptive product strategy of China marketing for Macau clothing enterprise." Thesis, University of Macau, 2001. http://umaclib3.umac.mo/record=b1636689.

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Van, Niekerk Elizabeth. "Not-for-profit marketing :branding, brand equity and marketing of smaller charities." Thesis, University of South Africa, 2007. http://hdl.handle.net/10500/65.

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Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire

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10

Mitchell, Alexander I. "Marketing Strategy in Social Enterprises: An Exploratory Study." Thèse, Université d'Ottawa / University of Ottawa, 2011. http://hdl.handle.net/10393/20101.

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Due to increasing emergence of social needs and problems throughout the world, accompanied by reduced government ability to provide the funding necessary to effectively combat these problems, it is expected that social enterprises will grow in number and importance. Because of this growing importance and the lack of research concerning marketing practices in such organizations, the purpose of this thesis is to develop a deeper understanding of both marketing in social enterprises and the context in social enterprises that has the potential to affect the marketing strategies employed in such or

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Siddiquie, Mohammed Aslamuddin. "Branding Strategies of Service Small and Medium-Sized Enterprise Owners." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/6118.

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Most enterprises in the United Arab Emirates are small and medium-sized enterprises (SMEs); some owners of these enterprises lack the knowledge of branding strategies to succeed financially. The purpose of this multiple case study was to explore branding strategies used by owners of some successful service SMEs. Krake's funnel model for the role of brand management in SMEs was the conceptual framework used in the study. Data were collected from semistructured interviews with a purposeful sample of 6 owners of medium-sized service enterprises who used branding strategies to improve the financia

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12

Kitchenko, O. N. "Choice of marketing strategy of price determination." Thesis, Національний технічний університет "Харківський політехнічний інститут", 2019. http://repository.kpi.kharkov.ua/handle/KhPI-Press/47019.

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13

Stokes, David Robin. "Small enterprise management in the public sector : the marketing of primary schools." Thesis, Kingston University, 1999. http://eprints.kingston.ac.uk/20639/.

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The purpose of this thesis is to understand the marketing perceptions and practices of primary school managers, in response to attempts to introduce market forces into the provision of UK state education. The study has investigated marketing in primary schools through ten longitudinal case studies using three main sources of data: interviews with headteachers, and governors, participant observation, and market research of the perceptions of parents and other groups. Two groups of influences combined to make diverse and complex marketing micro-environments, which conditioned the impact of marke

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Hay, Edward H. "The perceived benefits of school-based-enterprise certification by marketing educators in Wisconsin." Online version, 2009. http://www.uwstout.edu/lib/thesis/2009/2009haye.pdf.

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15

Larsson, Willy. "Comparing digital marketing platforms : Helping companies decide between going with an enterprise marketing software or settling with a minor one." Thesis, Tekniska Högskolan, Högskolan i Jönköping, JTH, Datateknik och informatik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43468.

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The desire for digital marketing has rapidly grown. The consequence of this has been an increased supply of digital marketing software providing the desired tools. This leads to a need for different types of software, where both enterprise platforms and minor one’s have risen. Both types come with opportunities and disadvantages, which need to be taken into account when deciding digital marketing software. The purpose of this study is to assist companies in choosing the correct digital marketing software that meet their needs. The research focus on clarifying what differs an enterprise softwar

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Demuthová, Denisa. "Analýza komunikačního mixu společnosti Enterprise." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360507.

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This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT ana

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van, de Graaf Jur. "Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry." Thesis, Umeå universitet, Företagsekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-92714.

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The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. Furthermore, with this research it was tried to find out whether there is a connection between large firms and investment plans in enterprise mobility, as well as for what purpose companies want to invest in enterprise mobility. Because it is most interesting what brings value to decision makers regarding investing in SAP Enterprise Mobility, the target population consisted of IT decisio

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Kraus, Kateryna Mykolaivna. "PRECONDITIONS AND CONSEQUENCES OF APPLICATION OF VIRAL MARKETING BY SMALL TRADE ENTERPRISES." Thesis, Полтава : ПУЕТ, 2015. http://dspace.puet.edu.ua/handle/123456789/3527.

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Herbst, Judith M. "How Australian social enterprises use strategic marketing and social marketing to drive accountability and change for sustainable development." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/103631/1/Judith%20Herbst%20Thesis.pdf.

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This multiple case study investigation examines how strategic marketing, social marketing and accountability were applied across diverse Australian social enterprises to attain sustainable missions. Evidence revealed that organisations exploit horizontal and vertical marketing to forge partnerships that enhance their resources and capabilities. This research has implications for marketing management by highlighting the benefits of coopetition to enrich interorganisational relationships within the third sector. Working in this systematic way facilitates co-creation of social value to enhance li

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Yan, Shi Ping. "An analysis of large and medium size state-owned enterprise groups in China." Thesis, University of Macau, 1997. http://umaclib3.umac.mo/record=b1636792.

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21

Ljunggren, Rebecca, and Elisabet Olin. "The Paradox of Duality and Marketing Strategy : A Study of Swedish Social Enterprises." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21326.

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Background: Social entrepreneurship is a phenomenon gaining increased attention from academia and business society. Social enterprises have a duality of social change and business logic, which aims to reach a social mission while offering a commodity. For the commodity to benefit the social mission, multiple targets groups are needed. This deserves a well-planned marketing strategy, however social entrepreneurs have scarce resources to conduct marketing in the best possible way. For these reasons, there is a need for further investigating on social entrepreneurship and marketing. Purpose: Thi

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Кукса, К. Ю. "Маркетинг сфери послуг на прикладі ТОВ «СФЕРА БІЗНЕСУ»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Kuksa.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>Метою роботи є визначення основних особливостей маркетингу послуг на підприємствах України на прикладі ТОВ «СФЕРА БІЗНЕСУ», а також розроблення рекомендацій щодо можливих шляхів покращення маркетингової діяльності підприємства.<br>The aim of the work is to determine the main features of marketing services at Ukrainian enterprises on the example of LLC "SPHERE OF BUSINESS", as well as to develop recommendations for possible ways to improve the marketing activities of the enterprise.

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Міщенко, В. М. "Управління маркетинговою діяльністю ПАТ «Одескабель»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Mishenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти маркетингової діяльності підприємства. Поняття та роль маркетингової діяльності підприємства. Концепції ведення маркетингової діяльності підприємства. Методичні підходи до оцінювання ефективності маркетингової діяльності підприємства. Проаналізовано маркетингову діяльність ПАТ «Одескабель». Надано загальну характеристику ПАТ «Одескабель». Проаналізовано маркетингову діяльність ПАТ «Одескабель». Запропоновано маркетингові заходи, а саме: участь у вис

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Česák, Jakub. "Realizace podnikatelského plánu v internetové firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76311.

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The aim of this thesis is to assess the gaps in theoretical planning to implement a business plan. Analysis carried out on a real project of iStavitel Ltd. by comparing the status of the project after the first year of its historic run to the business plan. A sub-goal is to suggest the development of the company, after unfulfilled potential of the original business plan. The work also contains some less common methods used in internet marketing.

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CIRAK, HANDE, and GHUSEN NABIL CHAALAN. "The Internationalization Process of UK based Small and Medium Enterprise : The Implementation of Global Marketing Program." Thesis, Karlstads universitet, Institutionen för ekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-6441.

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The effects of globalization have changed the global market rules which encourage many firms to expand their sales to foreign markets with the aim of entering new and potential profitable market. OnDemand Group (ODG) ‚ UK Based Company that focuses on content management on the platforms of operators’ music and video‚ has already seen the advantages by entering 24 different country markets and now by entering to Dubai market which is the opportunity for ODG to move to Middle East market. However‚ the internationalization process is a long process for the firms. The firms must choose the right m

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Chan, Chi Kwan. "The revolution of township and village enterprise in China : it's organizational structure and management style." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636684.

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Knight, John Lawry Cole. "Analysis of the modes of entry into the central East Africa market for a multinational enterprise." Thesis, Port Elizabeth Technikon, 2001. http://hdl.handle.net/10948/38.

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The research problem addressed in this study is to determine the potential of selling and marketing consumer goods by Multinational Enterprises (MNE) within the African markets. The mode of entry, the timing of entry, the different modes of entry, selection of the entry mode, the political and economic risks, core competencies of the company and strategic alliance was researched. To achieve this, research was executed on the above areas of importance using relevant literature in which an understanding of the international markets and their options of modes of entry were highlighted. In this wa

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Потрашкова, Л. В. "Динамічна модель оцінки маркетингового потенціалу підприємства". Thesis, ТОВ "ДД "Папірус", 2014. http://essuir.sumdu.edu.ua/handle/123456789/37503.

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Базуючись на твердженнях класиків, можна стверджувати, що маркетинговий потенціал підприємства – це здатність підприємства задовольняти потреби споживачів та отримувати на цій основі максимальні економічні вигоди.

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Пилипчук, В. П. "Маркетингове управління підприємством". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37504.

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Прогрес технологій, глобалізація ринків, зростання частоти і кардинальності зовнішніх змін, необхідність стрімких адаптивних і активних реакцій на виклики інноваційно-орієнтованого конкурентного середовища сучасності – обумовили суттєве розширення комплексу маркетингу, запровадження принципово нових інструментів забезпечення ефективності підприємств.

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Pienaar, Wiloma. "Guidelines for transforming a service organisation to a customer relationship management enterprise." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53444.

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Thesis (MBA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Customer Relationship Management (CRM) has been referred to as the new "mantra" of marketing management (Winer, 2001: 89), however CRM is a business strategy that calls for the establishment, development, maintenance and optimisation of long-term profitable and mutually beneficial relationships between organisations and their customers. It is a journey of strategic, structural, process, organisational and technological change through which an organisation can manage its enterprise better around customer behaviour. CRM as

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Godana, Wario. "Sero-epidemiology and economics of contagious bovine pleuropneumonia in the beef cattle fattening and marketing chain of the livestock development and marketing enterprise from southern Ethopia." Thesis, University of Reading, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.431029.

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Ratkevičius, Donatas. "Verslo valdymo sistemų funkcinių galimybių analizė ir vertinimas." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2013~D_20131230_081523-73560.

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Disertacijos tyrimo objektas yra šiuolaikinių verslo valdymo sistemų (VVS) funkcinės savybės. Tyrimo tikslas – atlikti VVS funkcinių galimybių analizę ir kiekybinį jų vertinimą tokiu būdu palengvinant įvairią veiklą vykdančioms įmonėms pasirinkti sistemą, geriausiai atitinkančią jų poreikius. Siekiant šio tikslo disertacijoje yra išanalizuoti VVS atrankos kriterijai ir pasiūlyta jų klasifikacija, ekspertinės apklausos duomenų pagrindu sukurtas VVS atrankos veiksnių sąryšių neraiškaus pažinimo projektų modelis, atliktas plačiausiai pasaulyje naudojamų VVS funkcinių galimybių įvertinimas bei pal

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Гречка, О., та М. Митяй. "Значущість сучасних інструментів маркетингу в зовнішньоекономічній діяльності підприємств". Thesis, Криворізький економічний інститут Київський національний економічний університет імені Вадима Гетьмана, 2011. http://essuir.sumdu.edu.ua/handle/123456789/63578.

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Необхідність використання інструментів міжнародного маркетингу для успішної зовнішньоекономічної діяльності сьогодні визнають у всьому світі, практично всі відомі фірми. Практична цінність полягає в тому, що вони: піднімають вартість акцій і чистий прибуток фірми, тим самим збільшують капіталізацію компанії, створюють високі виробничі показники і знижують витрати на виробництво продукції.<br>The necessity of the use of instruments of the international marketing for successful foreign economic activity is today acknowledged in the whole world, practically all known firms. A practical value cons

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LU, YU-TING, and 盧瑜婷. "Enterprise Marketing and Performance of Trade Show." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/87062048513727787264.

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碩士<br>中國文化大學<br>企業實務管理數位碩士在職專班<br>104<br>International business and trade activities have flourished, companies through various marketing ways to promote their products, image-building, the purpose of promoting development. The expo is one of the most important marketing solutions, through trade shows buyers can build on the international market, and the corporate marketing strategy has a direct impact on the effectiveness of trade shows, marketing strategy is to choose the right towards the achievement of reaching the exhibition an important factor, although gradually Expo research and practi

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Ferreira, João Nuno Pereira. "Marketing Plan of the UCInova Junior Enterprise." Master's thesis, 2017. http://hdl.handle.net/10316/83758.

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Relatório de Estágio do Mestrado Integrado em Ciências Farmacêuticas apresentado à Faculdade de Farmácia<br>UCInova is a soon-to-be Junior Enterprise to be established by a group of students in the Faculty of Pharmacy of the University of Coimbra. According to JADE, the organization that bridges these enterprises together, a Junior Enterprise is, in legal terms, a non-profitable organization comprised exclusively by college students. These organizations ought to develop and sell their products, which can be intangible (services) or tangible (products) and always related to their area of studie

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Chang, Chia-Yin, and 張佳音. "A study on marketing of design enterprise." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/55784498727671445212.

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碩士<br>國立臺灣科技大學<br>設計研究所<br>103<br>It`s been observed that there have been a great deal of design entrepreneur phenomena going on globally. These design enterprises all wish to have a steady growth on their businesses by using sufficient marketing strategies and distribution channels. From the literature review, it is known that the key to maintain a competitive advantages is to possess the resources, which most design enterprises are lack of. Therefore, this study selected ten new design enterprises, using multiple case researches and proceeded with focus groups interviews, to better understan

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CHO, TING-YU, and 卓庭鈺. "The Incentive Program of Multi-Level Marketing Enterprise." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/96239576420400592822.

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碩士<br>淡江大學<br>會計學系<br>91<br>Multi-level marketing is a contemporary business model which comprises product selling and business networking development. It originated from the US in 1945, spread out to Japan and Europe in the 1970s, and came to Taiwan in the 1980s. Multi-level marketing has been a prevalent marketing channel in these years. One of the vital reasons is its unique incentive program. However, the relevant research to multi-level marketing is not very popular. That’s why I choose incentive program, the core system of multi-level marketing, as the topic of my thesis. There are

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Chen, Yi-Yuan, and 陳逸媛. "ENTERPRISE GLOBALIZATION AND ITS MARKETING STRATEGY－ BANKS IN TAIWAN." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/07324362243982060729.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>93<br>Further opening of Taiwan local financial market is necessary especially after entering WTO. It is mandatory to all WTO members to release financial restriction of their own countires to make a freer envorinment to financial industry. It implies that all the foreign banks in Taiwan may get more freedom to develop their business due to less government and local limitation. Moreover, it also implies that if local banks keep current strategies, they may not compete with foreign banks in Taiwan. Internationalization is the only way to improve local banks’ capa

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hsu, kuo-heng, and 許國恒. "The Research on the Relationship Marketing for Enterprise Customers." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/29285679190992066571.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>99<br>In recent years, due to rapidly changing of global economic environment, Taiwan''s financial industry and business have both faced serious challenges, and the Taiwan government has timely adopted and implemented of relevant laws and regulations to be coping. However, the operating ecology of domestic financial markets have generated structural changes because of changes in financial holding laws. In this study, the research background and motivation are caused from five trends in Taiwan''s financial environment: (1) the challenge from many

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林淑慧. "The shining enterprise at the corner ─ Investigating creativity marketing strategy adopted by middle and small enterprises." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/34415303262560311268.

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碩士<br>國立彰化師範大學<br>商業教育學系<br>91<br>The purpose of the study was to investigate how to made the enterprise creativity utilize in marketing . First collect related literature and analysis. It divided into the creative origin and the generating process, influence factor of the inside and outside environment, the creativity marketing, the related value chain and so on. The creativity marketing strategy belonged to marketing link, nowadays less scholars involve this domain. Look from the other side, it’s worth developing, and moreover increased the extraordinary significance. This researc

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Chiang, Chi-Shih, and 江吉時. "The effect of Marketing Channels, Enterprise Image and Relationship Marketing- An example of Insurance industry." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/73339451309744905273.

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Chou, Wen-Pin, and 周文彬. "Marketing Strategies for Promoting Internet Phone Services to Enterprise Customers." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/88755971944728456583.

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碩士<br>長庚大學<br>資訊管理研究所<br>95<br>Internet has grown into a new media of communication, providing multimedia and other new services. Among the new services, VoIP (Voice on IP) provides a new way of telephone communication. Substantial communication cost can be reduced through the use of VoIP. According to the statistics by MIC, the use of VoIP in Taiwan has grown very rapidly. In Q1 2007, the output quantity of IP telephone set reaches 1,490,000, a 42% growth over Q1 2006, while the output for VoIP gateway equipment reaches 276,000 ports, a 42.4% growth over Q1 2006. In this quarter, the outpu

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Huang, Yu-Ting, and 黃鈺婷. "The Analysis of Marketing Strategy of Sheltered Workshop in Social Enterprise." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/31900586928344202254.

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碩士<br>國立屏東科技大學<br>社會工作系<br>96<br>In recent years, the non-profit organizations wish to promote its operating and managing ability actively to adapt to the changing of multiple social developments due to the government subsidies reducing, the numbers of non-profit organization increasing, as well as the economic recession and the public donation decreasing. The revision of Enforcement Rules for the Physically and Mentally Citizens Protection Act in 2006 defines the sheltered workshop’s responsibility explicitly. Meanwhile, the Counicl of Labor Affairs actively provides the sheltered workshop re

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Tu, Ming-Chih, and 杜明智. "A Study on the Implementing of Green Marketing in Enterprises – An Investigation of the Leezen Enterprise Limited liability company." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/08549829280854686060.

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碩士<br>國立中央大學<br>高階主管企管碩士班<br>101<br>The research is based on Ottman’s seven green marketing strategies including green mainstream, green consumer, green marketing paradigm, green product, innovate sustainability, communicating sustainability, establishing credibility, partnering for success. A checklist that covers tools and approaches for implementing each of the seven strategies is provided to businesses to assess their efforts and achievements in green marketing. It is hoped that the assessment helps businesses to chart a course for green marketing success and therefore reach their mission

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Osadcha, Mariia, and 馬瑞. "Case study of Services Marketing in international company “Double Capital Enterprise Ltd.”." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/01218719545250858399.

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碩士<br>國立臺灣科技大學<br>管理學院MBA<br>104<br>Services Marketing is very important in tourism industry. Service marketing is about anticipating and identifying the wants and needs of a customer, satisfying those needs in order to make a profit. In terms of this qualitative research, three components of Services Marketing were analyzed in Double Capital Enterprise Ltd.: building customer relationships, the employee’s role in service delivery and influence of culture difference in the cross-cultural team. In this paper a methodology of case study and qualitative approach were used. In order to collect dat

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DAI, WEI-TING, and 戴偉庭. "Establishment of Enterprise Marketing Audit Criteria: Application of Multiple criteria decision-making." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2af37a.

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碩士<br>朝陽科技大學<br>企業管理系<br>105<br>The purpose of this study is to evaluate and develop a model of marketing audit (MA) implementation criteria. This study appears to be one of the first papers to focus on the use and contribution of analytic hierarchy process (AHP) on the marketing audit implementation criteria. Based on ten practical marketing experts’ opinions and evaluations from Taiwan, we conducted an AHP decision model for assessing the priority of marketing audits criteria for Taiwan’s small and medium enterprises (SMEs). Our study consists of two phases. In the first phase, we investigat

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Yuan, Yu-Shao, and 袁瑜劭. "The Effects of Sports Marketing on the Enterprise Brand and Purchase Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/35696169985610341432.

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碩士<br>康寧大學<br>企業管理研究所<br>102<br>In recent years, along with the general improvement of people's living standards, domestic sports industry becomes more and more booming. Both domestic and foreign enterprises have begun to sense the importance of investment in sports marketing. The goal is simply to motivate consumers' preferences, hoping that sports events and activities will shift consumers’ attention to the enterprise itself as the sponsorship will enhance the image of the enterprise and strengthen consumers’ willingness to buy. Most researches on businesses investment in sports marketing

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Wang, Ya-Yun, and 王雅韻. "Research on the Marketing and Training of - enterprise N and the M." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/51037864468378189155.

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碩士<br>銘傳大學<br>公共事務學系碩士在職專班<br>101<br>This article mainly research in discussion education and training union marketing （taking the case in N and the M group.） The text falls into five chapters：Chapter 1 outlines the background, motive, goal, question, scope and limit. Chapter 2 studies the human resources management theory, marketing training theory, cosmetology marketing, literature, the periodical and the correlation, the induction and the research. Chapter 3 describes the research design, construction for this chapter, technique for this chapter, implementation flow. Chapter 4 rules marketi

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Huang, Yi Hsiu, and 黃意秀. "A Study of Enterprise Marketing Audit and Performance:Empirical Evidence from Taiwanese Firms." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/54672367489018909870.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>98<br>In this study, I examine antecedents and performance of marketing audit implementation. This study draws on the survey of the top 1000 largest companies in the manufacturing industry, the top 500 largest companies in the service industry, and the top 100 largest companies in the financial industry in Taiwan. The finding shows that the extent of implementation of marketing audit is correlated with the cognition of industry environment (e.g., the degree of uncertainty, competition and insufficient recource) and the business strategy taken by company. In addition

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Lin, Chun-He, and 林春合. "A semantic evaluation of news article for enterprise marketing competitive intelligence development." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/76290848185946247061.

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碩士<br>中原大學<br>資訊管理研究所<br>98<br>In today's global market, enterprises to solve their internal problems, in addition, the state of competition is one factor affect decision-making. By the internet is on progress, businesses can get competitor’s information easily. So, the enterprise must pay attention to the important subject that how to obtain real-time competitor network information and analysis of enterprise departments related news through effective process. This study collected real-time news about competitors and delivered to the various departments after analysis the related news. This de

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