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Relevant bibliographies by topics / Environmental branding / Dissertations / Theses

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Dissertations / Theses on the topic 'Environmental branding'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Chan, Anthony. "Environmental issues and the information technology industry : essays on branding and product development." Doctoral thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-25700.

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The information technology industry has played a critical role in enabling economic development and advancing living standards around the world for the last 50 years. While the contributions of IT have benefited all of us, the technologies have also generated huge quantities of electronic waste, and consumed significant energy. The manufacturing and production of IT related products and services consume large quantities of natural resources and generate enormous amounts of pollutants in the environment. The advent of the Internet, the PC revolution, and the communications evolution converged i

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2

Smith, Lynda D. D. "Recreation Community Branding: A Comparative Analysis within Utah’s Wasatch Front." DigitalCommons@USU, 2017. https://digitalcommons.usu.edu/etd/5531.

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This study demonstrates the role recreational amenities play in contributing to the brand identity and sense of place in Utah master planned communities (MPCs). These MPCs are designed to enable residents to live, work, and play within close proximity within a styled built environment. While the built environment is often branded with a particular identity, these identities resonates with other attributes of the community, including recreation amenities. The study focused on MPCs along the Wasatch Front in Utah, since Utah’s population, along the Wasatch Front, is expected to double by 2050 (E

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Гліненко, Л. К., та Ю. А. Дайновський. "Маркетингові прийоми екопозиціонування бренда". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/37021.

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Постійне загострення глобальних екологічних проблем призводить до того, що все більше людей усвідомлює їх наслідки як свій особистий ризик, загрозу власному існуванню. Внаслідок цього бізнес-структури змушені враховувати екологічні складові своєї діяльності і презентуватися як все більш «зелені» для збільшення споживацької цінності і отримання споживацьких переваг. Ефективна реалізація таких змін у іміджі і реальній діяльності бізнес-структури вимагає реформування традиційного комплексу маркетингу і залучення ефективних маркетингових інструментів, до яких належать прийоми маркетингу, що відобр

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Rutherford, Sarah. "Business Environmental Design, Consumer Visual Literacy and Self-Concept." Kent State University / OhioLINK, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=kent1353277884.

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5

Suprawan, Lokweetpun. "Corporate social responsibility branding: the role of organisational identity and its impact on performance." Thesis, Curtin University, 2011. http://hdl.handle.net/20.500.11937/1190.

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The concept of corporate social responsibility (CSR) has received much attention over several decades, although its definition has splintered into different perspectives termed in this thesis as economic, socio-political, and managerial. Apart from perspective differences, a number of terminologies have been introduced to compete with the concept of CSR namely corporate social responsiveness, corporate social performance, corporate citizenship, corporate philanthropy, and cause-related marketing. These terminologies have added further definitional confusion, potentially contributing to a lack

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Kaburek, Philip, Alex Wahlberg, and Andreas Kilit. "How Employer Branding is Affected by Country-of-Origin : And its effect on Employee Retention of Generation Z." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52876.

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Employer branding is becoming increasingly important, but the literature on the subject lacks vital elements. First, Country of Origin (COO) has been shown to affect employer branding, but this process is very poorly understood. Second, employee retention, although proven to have multiple benefits and to be impacted by employer branding, is underrepresented in employer branding research. Third, despite the importance of cultural context being well documented in literature, current employer branding research takes little consideration for this, especially in regards to Generation Z, who are bec

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Hultberg, Antonia, and Sheila Nguyen. "Can You Hear the Eco? : A Study of How Swedish Municipalities Can Market their CSR-Activities." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30146.

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Background: In an increasingly globalised world, municipalities more than ever have to compete with each other. Thus, the need to create a brand image has become vital for municipalities. Place branding is the tool that has enabled municipalities to create a brand image in order to attract stakeholders such as potential visitors, residents and businesses. The sustainability phenomenon Corporate Social Responsibility (CSR) has recently become an attractive factor within place branding. Although, the concept of CSR is most commonly implemented within the private sector, CSR initiatives within th

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Глівенко, Л. К., та Ю. А. Дайновський. "Маркетингові прийоми екопозиціювання бренда". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/36320.

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Постійне загострення глобальних екологічних проблем призводить до того, що все більше людей усвідомлює їх наслідки як свій особистий ризик, загрозу власному існуванню. Внаслідок цього бізнес-структури змушені враховувати екологічні складові своєї діяльності і презентуватися як все більш «зелені» для збільшення споживацької цінності і отримання споживацьких переваг. Ефективна реалізація таких змін у іміджі і реальній діяльності бізнес-структури вимагає реформування традиційного комплексу маркетингу і залучення ефективних маркетингових інструментів, до яких належать прийоми маркетингу, що відобр

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Студінський, В. А., та Г. Я. Студінська. "Наукові дослідження О.В. Живицького в контексті формування сучасного екологічного бренду території". Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/36868.

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У широкому розумінні під екологічним брендингом розуміють діяльність зі створення та впровадження екологічно спрямованого бренду на ринок за допомогою маркетингових інструментів, управління технологією просування і рекламною підтримкою бренду з наголошенням на екологічних якостях продукту, основою яких є формування у споживача сприятливого образу продукту, що рекламується. Бренд території має свою специфіку, де екологічна складова грає виняткову роль привабливості. Це стосується не лише курортних чи курортно-туристичних територій. При цитуванні документа, використовуйте посилання http://essuir

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Pierret, Adrien, and Boduka Rosette Beze. "Exploring the brand knowledge in the organic Cosmetics market." Thesis, INBA Program, ESC Troyes, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-16260.

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A trend of environmental consciousness is developing for some years in every market and sometimes gave birth to a sub-market such as the organic-cosmetic market. This market represents an important part of cosmetics in general and major companies can be identified. Marketers have noticed this trend and sometimes use it into their communication strategy but it still has to be studied properly in order to determine its impact on the purchasing behavior of consumers and their perception of the brand. Indeed, we think that this environmental consciousness can challenge the balance between Brand Im

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11

Ali, Basharat. "Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan." Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-35738.

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Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. The study has also analyzed the mediating effect of environmental knowledge in the relationship between green marketing practices and consumer buying behavior. The research useda

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Ryan, Emily E. "Reflections on Using My MTSC Program and Internship Experiences with Online Marketing/Branding to Build Organizational Sustainability for Ohio's E & A Center." Miami University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=miami1431095257.

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Махнуша, Світлана Михайлівна, Светлана Михайловна Махнуша, Svitlana Mykhailivna Makhnusha та Н. Є. Косолап. "Екологічний брендинг та маркетинг інновацій: аналіз взаємозв'язку". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17327.

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Drugge, Micaela, and Emma Svensson. "How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-300893.

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Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. As a result of insufficient regulations for how sustainability may and may not be marketed, customers are presented with a high number of exaggerated and false sustainability claims. Therefore, customers find it difficult to orient themselves among all the sustainability information. Also, compani

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Murray, John. "The specification of store environments : the role of store design-architecture in the consumer perception of retail brands." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/20860.

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The overall focus of this doctoral thesis is the examination of the role of store design-architecture in consumer perceptions of retail brand loyalty. More specifically, it examines how consumers’ perceptions at the store design-architecture level promote brand loyalty and attachment at the overall retail-level. This research, therefore, aims to address the underdeveloped extant knowledge of the role of the store design-architecture in retail branding. This thesis addresses two research questions: 1) is it possible to improve on the specification or measurement of the store environment beyond

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Андрєєва, Н. М., та М. В. Барун. "Екологічний брендінг як концептуальний напрям сталого розвитку маркетингової політики суб’єктів господарювання". Thesis, Сумський державний університет, 2015. http://essuir.sumdu.edu.ua/handle/123456789/42840.

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На теперішній час, особливо в контексті концепції сталого розвитку, проблеми екологічного характеру та постійного економічного розвитку тісно пов’язані між собою. При цьому, слід зазначити, що ці взаємозв’язки вийшли на новий рівень розвитку, це стосується як виробників, так і споживачів, які свідомо та відповідально намагаються відноситися до навколишнього природного середовища та безпосередньо до свого здоров’я. Одним з проявів такого свідомого відношення є екологічний брендінг.

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Kantola, Dunja. "Socially Sustainable Office Buildings - A better business for everyone." Thesis, Uppsala universitet, Institutionen för geovetenskaper, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-416343.

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Buildings account for 39 per cent of the global greenhouse gas emissions, therefore the way buildings are constructed and utilized plays an important role in the transition to a sustainable future. Environmental Certification Systems (ECS) functions as a catalysator for sustainable solutions within the building industry and is seen as a hygiene factor for property owners today. The market offers numerous environmental certifications for buildings to choose from, and Swedish property owners are frequently users of them. However, most of the environmental certification systems does not cover the

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18

Beckman, Maria. "Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388952.

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The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. This study aims to contribute to environmental management and B2B brand research through an empirical study of customers' perceptions of Green Brand Equity in industrial B2B markets. A qualitative stu

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Saidi, Saman, and Oscarsson Linda. "Hur ett äkta miljöengagemang ska förmedlas : En studie om Klättermusen." Thesis, Uppsala University, Department of Business Studies, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126887.

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<h1>Sammanfattning</h1><p>Under det senast decenniet har en påtaglig förändring ägt rum i samhället, där miljöproblematiken kommit att bli ett av de mest aktuella och uppmärksammade ämnena. Bland företagen förmedlas ett miljöengagemang som ger intryck av att miljörörelsen på allvarhar lyckats flytta in i näringslivet domäner. Den ökade miljöorienteringen bland företagen har medfört att det blivit svårare att urskilja de företag som utnyttjar den nya ”trenden” för att öka affärsnyttan från de företag som verkligen har ett gediget miljöengagemang. Hur kan ett företag som har ett genuint miljöeng

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MEHTA, RUCHI J. "BRANDED ENVIRONMENTS: THE DESIGN APPROACHES." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147968299.

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Lindblom, Filip, Rickard Pettersson, and Erik Lorentz. "City Branding : As a marketing tool in an increased competitive environment." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18587.

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Dahlberg, Amanda, and Madeleine Stenman. "Vi kan skapa nya saker hela tiden, men vi kan inte skapa en ny värld utan förändring. : En studie om Corporate Social Responsibility inom e-handeln." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-34543.

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Syftet med denna uppsats är att få en djupare förståelse för arbetet med Corporate Social Responsibility (CSR) inom e-handeln genom att analysera: Det engagemang som finns för CSR och det ansvar som tas av företag inom e-handeln. Hur kommunikation av CSR används av företagen för att positionera sig och stärka sin image. Vad konsumenter har för syn på CSR inom e-handeln och vad detta har för påverkan på företags arbete kring ämnet. I koppling till detta syfte har följande forskningsfråga formulerats: Vad präglar e-handelsföretags arbete med Corporate Social Responsibility? Vi har valt a

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23

Scholtz, Reynardt. "Social media tools influencing customer purchasing behaviour in the retail environment." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/d1021055.

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Given the importance of a business being able to create a positive brand image in the minds of customers and influencing customer purchasing behaviour, there is a lack of attention given to the research of the role that social media tools can play in the success of retailers. Numerous research studies have focussed on determining the advantages of and impact that social media tools can have on the success of businesses, however, the impact of social media tools on the creation of a positive brand image, and influencing customer purchasing behaviour is less evident. Thus, the primary objective

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Tsao, Hsiu-Yuan. "An experimental study of brand signal quality of products in an asymmetric information environment." Thesis, Curtin University, 2002. http://hdl.handle.net/20.500.11937/2233.

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Previous research regarding the effectiveness of signalling via brand name has focused on when and how any brand-building cost incurred, will be rewarded by future profit. In contrast to this seller-incentive perspective, this study examines how the buyer interprets the signal via brand name, the effectiveness of signalling via brand name in terms of buyer value perspective, and how the buyer's reaction toward the signal impacts on the seller's decision to adopt the signalling strategy. Signalling theory and concepts from consumer-based branding research are used to suggest how to evaluate the

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Scott-Kolarova, Elizabeth. "Brand portfolio strategy in the wood products industry : consideration of brand assocations in a co-branding environment /." Thesis, Connect to this title online; UW restricted, 2008. http://hdl.handle.net/1773/5500.

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Tsao, Hsiu-Yuan. "An experimental study of brand signal quality of products in an asymmetric information environment." Curtin University of Technology, School of Marketing, 2002. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=13019.

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Previous research regarding the effectiveness of signalling via brand name has focused on when and how any brand-building cost incurred, will be rewarded by future profit. In contrast to this seller-incentive perspective, this study examines how the buyer interprets the signal via brand name, the effectiveness of signalling via brand name in terms of buyer value perspective, and how the buyer's reaction toward the signal impacts on the seller's decision to adopt the signalling strategy. Signalling theory and concepts from consumer-based branding research are used to suggest how to evaluate the

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Schoeman, Wilhelmus Hendrikus. "Antecedents and consequences of brand equity and brand value of business to business environments within the Gauteng province / Willie Schoeman." Thesis, North-West University, 2012. http://hdl.handle.net/10394/9831.

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Branding and consciously aiming for a certain brand identity has been practised for over four centuries. Irrespective of whether it is a business to consumer or business to business environment, marketing and branding are aimed at increasing volume, and therefore revenue, but is also about adding some additional measure of value to the products or services on offer. Brand management practices have existed for decades, but brand equity as a central business concept for many organizations has only really emerged in the past twenty years. Even though there is huge interest in branding with a def

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Nuñez, Michelle N. "Womenpreneurs in a Digital Environment: Utilizing Instagram to Build a Personal Brand." Scholar Commons, 2019. https://scholarcommons.usf.edu/etd/7874.

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Personal branding on social media is a growing and expanding field. The present research works to uncover the processes and practices of womenpreneurs and the ways in which they utilize social media, specifically Instagram, to build and maintain their personal brands. Grounded theory is used to underpin the research and provide a basis of which the study is conducted. The review of literature provides the context necessary to support the methods of a content analysis and semi-structured interviews. There is a gap in research as it pertains to the conceptualization of personal branding practice

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Ali, Muatasem Latif. "Riskkommunikation generellt exemplifierat genom branden i Halmstad 2012." Thesis, Linnéuniversitetet, Institutionen för biologi och miljö (BOM), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-67971.

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A chemical accident can cause damage in individuals, groups or entire communities. The injury may concern human life, property or the environment. An accident can affect a large part of society and requires cooperation between the actors involved. Different stakeholders need to be informed, but it is not certain how a message should be delivered and who should do it. The study's purpose is to study risk communication generally, as exemplified by the accident in Halmstad September 21, 2012, when a fire broke out in a warehouse in Halmstad harbor. How the involved persons experienced communicati

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Allen, Phillip Paul. "Geomorphic response of upslope and fluvial systems to Holocene environmental change : Brandon Mountain Massif, Dingle Peninsula, Southwest Ireland." Thesis, Coventry University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.419760.

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Rocha, Cristiano Silva da 1976. "Avanços e limites da regularização fundiária na Vila Brandina (Campinas - SP)." [s.n.], 2012. http://repositorio.unicamp.br/jspui/handle/REPOSIP/287279.

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Orientador: Claudete de Castro Silva Vitte<br>Tese (doutorado) - Universidade Estadual de Campinas, Instituto de Geociencias<br>Made available in DSpace on 2018-08-21T15:23:29Z (GMT). No. of bitstreams: 1 Rocha_CristianoSilvada_D.pdf: 7077234 bytes, checksum: 03f4553b51d3e67897a0e2a5ea5976aa (MD5) Previous issue date: 2012<br>Resumo: O objetivo desta tese foi contribuir na compreensão da produção do espaço urbano de Campinas, considerando os programas de regularização fundiária urbana no município, em especial no período de 1980 a 2010. O período escolhido compreende anos de crise econômica,

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Ertzberger, Bradley K. "The effect of ambient factors in the design and branding of the restaurant environment a business approach model exemplified in "Café Cabernet", Tallahassee, Florida /." Tallahassee, Florida : Florida State University, 2009. http://etd.lib.fsu.edu/theses/available/etd-11232009-230829/.

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Thesis (M.F.A.)--Florida State University, 2009.<br>Advisor: Peter Munton, Florida State University, College of Visual Arts, Theatre and Dance, Dept. of Interior Design. Title and description from dissertation home page (viewed on May 7, 2010). Document formatted into pages; contains xiii, 132 pages. Includes bibliographical references.

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Macharoensak, Kunthika. "VoIP branding: How to bridge the gaps between your brand identity and brand equity : A corporate-consumer perspective with Rebtel Networks AB." Thesis, KTH, Industriell marknadsföring, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-90935.

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A hi-tech company often focuses on being innovative by providing product offerings as product leader, fast follower or with operational excellence. In the international calling sector the technological solutions are numerous. The providers are, for instance, normal telecom providers, Voice over Internet Protocol (VoIP) and Mobile virtual network operators (MVNO). This means that a company faces not only the competitors that offer the same solution but also from outside the company’s business sector. The company thus needs to tackle many challenges, such as fast-paced product development, marke

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Kneblová, Jana. "Uvedení nové značky na mezinárodní trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255782.

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Näsman, Mattias. "Do They Really Car(e) : The greening of the brand: the case of Volvo Cars in Sweden 1972 to 2014." Thesis, Umeå universitet, Ekonomisk historia, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-105554.

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Denna magisteruppsats i ekonomisk historia har som syfte att utforska varför den svenska bilparken är mer bränslekrävande än genomsnittet i Europa, samt att identifiera de historiska processer som påverkat formandet av den svenska bilparken. Tidigare miljöinriktad forskning inom ekonomisk historia har fokuserat på strukturomvandling och institutionell förändring inom industri- och hushållssektorn. Denna studie utforskar den privata transportsektorn genom att studera Volvo som varit tongivande i att forma sammansättning av den svenska bilparken. Genom att studera två av Sveriges största biltidn

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Hjert, Amanda, and William Nygren. "Reko Eko - Glamping ur ett miljövänligt perspektiv : En kvalitativ studie som belyser ekologiskt hållbarnaturturism i form av glampingTurismvetenskap." Thesis, Karlstads universitet, Handelshögskolan (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-79943.

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I denna studie har glampingkonceptet studerats utifrån ett ekologiskt hållbarhetsperspektiv som fördjupat sig i svenska glampingföretags praktiska arbetsstrategier för att värna om miljön som glampingen äger rum i, samt hur hållbarhet är framträdande i aktörernas marknadsföring. Vårt intresse till studiens ämne baserades på nyfikenhet kring naturturismens ökande efterfrågan och hur det kommer att påverka den svenska naturen. Vi valde därför att fokusera på det naturbaserade turismfenomenet glamping, som förespås bli en efterfrågad produkt. Vi genomförde semistrukturerade intervjuer med etabler

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Purohit, Ashish. "An investigation into the use of social media channels within the South African retail banking environment in support of creating and maintaining brand loyalty." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1018920.

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The use of social media in the retail banking environment has changed the way the banking industry communicates with customers, creates sales and performs marketing and operational tasks. Social media strategies need to be aligned to business goals and effectively used to integrate social media as part of the overall marketing strategy. Only by understanding brand loyalty, multi-channel systems and social media channels can marketers effectively implement social media. In measuring brand loyalty, factors that influence customer buying behaviour and components that influence online interaction

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D'Amico, Angelica, and Stenlund Anna Svensson. "Hållbarhetsfrågor på sociala medier - rätt och fel enligt generation z : En studie om yngre generationens följarengagemang i samband med influencers inkludering av hållbarhetsfrågor." Thesis, Södertörns högskola, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43816.

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Purpose: The purpose of this study is to increase the understanding of influencer marketing with a focus on Generation Z. The study aims to reveal which properties of environmental and sustainability related content are important to maintain the social media engagement of Generation Z, as influencers start to include this on their social media platforms. Method: The study takes a deductive and qualitative approach, focusing on the underlying factors of social media engagement. Data has been collected through three semi structured focus groups. Results: The results from this study show that G

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Levander, Hanna, and Marianne Lindberg. "Den avgörande utsidan : En kvalitativ studie om hur organisationer inom byggbranschen kan arbeta för att vara en attraktiv arbetsgivare." Thesis, Umeå universitet, Pedagogiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-173931.

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Att vara en attraktiv arbetsgivare har blivit allt mer viktigt, om inte avgörande, inom branscher där det råder konkurrens om arbetskraft. Dock är innebörden och arbetet med att vara en attraktiv arbetsgivare komplext eftersom det är individuellt vad som uppfattas attraktivt. Syftet med studien var att undersöka och beskriva vad det innebär att vara en attraktiv arbetsgivare inom byggbranschen. En central del var även att undersöka organisatoriska åtgärder och aktiviteter som vidtas i syfte att vara och att bli en mer attraktiv arbetsgivare. I studien som genomfördes användes en kvalitativ met

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Forsberg, Mikael, and Sara-Maria Löfvenberg. "Socially Desirable Fast Moving Consumer Goods - A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-156171.

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Abstract Authors: Mikael Forsberg and Sara-Maria Löfvenberg Tutor: Susanne Åberg Title: Socially Desirable Fast Moving Consumer Goods – A Literature Review on How To Decrease the Gap Between Intention & Purchase Behavior Through Marketing Keywords Branding, Consumer Behavior, Consumer Value Creation, Decision-making, Differentiation, Eco, Ecological, Environmentally Conscious Behavior, Fast Moving Consumer Goods (FMCG), Green Consumer, Green Marketing, In-store marketing, Marketing, Organic, Purchase decision, Socially Desirable, Value Creation. Background and Problem Consumers today are m

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Bloomfield, Michael John. "Shame campaigns : the environmental benefits of branding." Thesis, 2006. http://hdl.handle.net/1828/2329.

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Changes in policy. technology, and organizational structures have led to a truly global economy, resulting in both new challenges and new opportunities for global environmental governance. The private sector has adapted well, reorganizing business activities into dense networks of global supply chains. These same forces have placed new constraints on the ability of states to govern global activities. Civil society is utilizing its network characteristics in an effort to fill these governance gaps. Activists have begun focusing on consumer and capital markets, targeting the retail and fin

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Wu, Huei-min, and 吳慧敏. "The Study to the Relationship between Green Employer Branding and Organization Performance-Corporate Environmental Practices as a Mediator." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/87340025515980363475.

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碩士<br>國立中央大學<br>人力資源管理研究所<br>100<br>Employer branding has been described as the ‘company’s efforts to communicate to existing and prospective staff that it is a desirable place to work for’. Thus, it has been recently regarded as an important component for enterprises while establishing their business strategies. However, since “Green Economy” is getting popular all over the world, more and more companies are switching themselves into “Green Business” in order to attract those employees who care about environmental protection and have knowledge of green concept. In other words, “Green” has bec

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Havlíčková, Marta. "Environmentální tematika v nation brandingu: příklad Slovinska." Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-405814.

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This thesis focuses on the approach of Slovenia to the promotion of the state abroad. It is a small country with two million inhabitants, suffering from poor visibility and being confused with Slovakia. Slovenia has decided to change this by creating a national brand. Positive perception of a country contributes to economic development of the state. It is also an ideal means by which small states can maximise their influence in the international arena. The thesis describes the gradual development of the national brand and its implementation. The thesis also describes the institutional backgrou

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Fernandes, Maria Margarida Calaça Baúto. "O valor das práticas ambientais das organizações para a atratividade das empresas enquanto empregadoras." Master's thesis, 2015. http://hdl.handle.net/10071/11451.

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No mundo contemporâneo, existe um sentido de urgência crescente para que as empresas implementem práticas de responsabilidade ambiental. Os recursos naturais diminuem todos os dias a uma velocidade preocupante e dentro de pouco poderemos estar perante um cenário irreversível em que a sustentabilidade dos recursos naturais essenciais à vida estejam irremediavelmente comprometidos (UNEP, 2002). De forma a acelerar a incorporação de práticas ambientais, não apenas nos procedimentos, mas inclusive nas estratégias a longo prazo das organizações, é necessário que, entre outros motivos, estas as perc

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Lirette, Mélodie. "Ku Kia'i Mauna: Warriors Rising in Kapu Aloha Re-Branding the Hawaiian Identity Through the Revival of Place Authenticity." Thèse, 2016. http://hdl.handle.net/1866/18836.

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En 2010, la Thirty Meter Telescope Corporation, représentée par une alliance interuniversitaire de chercheurs en astronomie, a présenté le projet du Thirty Meter Telescope ayant comme lieu de prédilection la montagne sacrée Mauna Kea, située sur l’île d’Hawai’i. S’inspirant de Idle No More, un mouvement d’activisme Hawaiien est né afin d’empêcher la désacralisation de ce temple naturel. Rapidement, un mouvement est né : ‘A’ole TMT, signifiant « non au TMT ». Ce mémoire illustre les raisons motivant cette initiative sociale et les outils mobilisés par les agents actifs de ce mouvement. Cette di

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Mchunu, Philisiwe Juliet. "Evaluation of EKZNW'S eco-cultural tourism marketing strategy for the Ukhahlamba Drakensberg Park World Heritage Site." Thesis, 2011. http://hdl.handle.net/10413/7992.

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The uKhahlamba Drakensberg Park World Heritage Site has significant value including the natural and cultural value such as the production of water, the wilderness and eco-cultural tourism. Situated in the Province of KwaZulu-Natal, in South Africa, this 242 813 ha Park is a national and international asset. There are marketing activities carried out by Ezemvelo KwaZulu-Natal Wildlife (EKZNW); however they are not park specific. Ezemvelo KwaZulu- Natal Wildlife has a number of parks under their management and uKhahlamba Drakensberg Park World Heritage Site is one of these parks. The main aim of

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Kuo, Chung-Liang, and 郭鐘亮. "The influence of Industries Environments for Taiwanese Firms’ Branding Strategies." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/41911486285206110692.

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碩士<br>國立成功大學<br>企業管理學系碩博士班<br>94<br>Recently, the advantage of low cost in Taiwan has been replaced by Mainland China and other countries in Southeast Asia. In order to reduce the impact of environment changes. A lots of Taiwanese firms has been shifted its attention and upgraded levels under different operating patterns. Building up own brand is a good way to take advantage. Brands have a critical role in determining a firm’s long-term performance, and developments in the business environment suggest that their role will be increasingly important in the future. We are using case study try to

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Silva, Melanie Saramago Oliveira da. "Multi branding selling in the airline industry the organization of a sales department in a multi-branding environment applied to IAG group." Master's thesis, 2015. http://hdl.handle.net/10071/11536.

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In a globalized world, the aviation industry has taken the ultimate importance for the movement and the progress in the planet. People, business, families depend on their capability to move from one place to another in the shortest time frame possible. The aviation management had to move forward as airlines passed from governmental owned companies to private shareholders hands. Costs structures had to change, while competition increased as Low Cost Carriers (LCC) appeared in the market. Airlines had to adapt to lower prices and flying became more affordable for people in all corners of

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Chung, Allen, and 鍾正峰. "A comparative analysis on branding environment: on the cases of Taiwan and China." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/43480553039864543406.

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碩士<br>國立政治大學<br>國際經營管理英語碩士學位學程(IMBA)<br>99<br>This study provides a comparative analysis of the branding environment of Taiwan and China. The objective of this study is to analyze the similarity and dissimilarity between these two adjacent markets and to further provide recommendations on how to create a more favorable branding environment and how to do branding in China market. It is observed that dissimilarity plays a more significant role in terms of 1) the influence of non-government organizations, 2) award and selections, 3) government regulations, and 4) support on specific enterprise.

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CHEN, CHING-HSUAN, and 陳靜萱. "The Study of Branding Preference, Service Quality, Environment and Promotion Affects Coffee Chain Purchase Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/k4g4uv.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>106<br>The domestic coffee industry keeps growing in Taiwan, and also the entry barrier is not to high that causes many firms expanding their tarritory to coffee market. Therefore, the existing competitors of the coffee chain store are getting more and create potential rivals. Moreover, consumers are easily to get coffee information and also prefer pursuing the uniqueness. In order to follow the traction of coffee main stream, the coffee chain store marketing managers comes out with a big issue. How to attract customers' attention and willingness to purchase ? Does

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