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Journal articles on the topic 'Environmental branding'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Andersson, Ida, and Laura James. "Altruism or entrepreneurialism? The co-evolution of green place branding and policy tourism in Växjö, Sweden." Urban Studies 55, no. 15 (2018): 3437–53. http://dx.doi.org/10.1177/0042098017749471.

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More and more cities around the world are adopting green-city labels and are making use of their urban environmental policymaking for the purpose of place branding. However, the nature of the relationship between the branding of green cities and urban environmental policymaking is contested. Some researchers have highlighted so-called ‘greenwashing’ and the cherry-picking of easily attained goals. Others argue that green branding is driven by altruism, rather than intra-urban competition and entrepreneurialism. Drawing on literatures on policy tourism and green place branding, this article pre

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Munawaroh, Siti, and Moh Najikhul Fajri. "Regional Branding as an Effort to Promote a Sustainable Environment." Jurnal Bina Praja 15, no. 1 (2023): 73–83. http://dx.doi.org/10.21787/jbp.15.2023.73-83.

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Regional branding is an essential strategic way for increasing the development or progress of a region. Many studies that discuss city branding are associated with the tourism sector or others to increase regional competitiveness. Meanwhile, it is no less important to carry out regional branding, such as green branding, which focuses on global warming issues, to minimize environmental damage. So, regional branding is an increasingly important position because only the government is currently playing a role in promoting regions to create a sustainable living environment. This study aims to anal

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Yeoh, Melanie, and Angela Paladino. "Prestige and environmental behaviors: Does branding matter?" Journal of Brand Management 20, no. 4 (2012): 333–49. http://dx.doi.org/10.1057/bm.2012.27.

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Dannita, Sarah, and Shannaz Deniar. "The Chaebol’s contribution on South Korea nation branding through Korean wave." Satwika : Kajian Ilmu Budaya dan Perubahan Sosial 5, no. 2 (2021): 317–36. http://dx.doi.org/10.22219/satwika.v5i2.17609.

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Korean Wave atau yang dikenal dengan Hallyu Wave menjadi salah satu ciri nation branding dari Korea Selatan. Sebagai sebuah kebutuhan dari negara untuk memperkuat eksistensinya, kajian mengenai nation branding menjadi menarik untuk melihat bagaimana strategi yang dipilih dari aktor negara serta bagaimana bentuk kolaborasi yang mereka lakukan. Penelitian ini menelaah kontribusi Chaebol dalam penguatan nation branding melalui Korean Wave. Dengan menggunakan Nation Branding Index oleh Simon Anholt, penelitian ini melihat bagaimana bentuk kontribusi dan kolaborasi antar aktor dalam enam index, yak

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Anwar, Dini Daraini, Setianti Yanti, and Waska Warta. "BIBLIOMETRIC ANALYSIS AND MAPPING OF GREEN BRANDING AND CONSUMPTION BEHAVIOR RESEARCH DEVELOPMENTS." Finansha: Journal of Sharia Financial Management 6, no. 1 (2025): 35–49. https://doi.org/10.15575/fjsfm.v6i1.41783.

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The increasing public awareness and concern about environmental issues has shifted the tendency of consumers to choose a product more selectively, the rise in environmental concerns has also led to emergence of green branding concept. The research used bibliometric analysis of the scholarly discourse surrounding green branding from the years 2010 to 2024, utilizing the Scopus database to examinate the large data about various papers included in this study. Biblioshiny and VOSviewer software were used to analyse keyword co-occurrence and co-authorship in this topic. The result showing that the

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Rehan, Reeman Mohammed, Mohammed Refaat M. Abdelaal, Ghina Maher Hakim, Rouba Mayyas Gamal, and Ghadah M. Baraat. "Cultural Urban Branding as an Approach Towards Sustainability." Resourceedings 2, no. 1 (2019): 157. http://dx.doi.org/10.21625/resourceedings.v2i1.458.

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City branding has become one of the primary policies for achieving sustainability in many countries. In this manner, many strategies can be applied to create place and city urban branding. One of these strategies is the culture-based urban branding. Culture plays a significant role in place and city urban branding; cultural branding can be considered an essential approach for the economic, social and environmental renewal of cities.City branding has become gradually important according to its bases and activities in the urban development process in general. This paper describes how culture can

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Komandrovska, Veronika, Irina Sozynova, and Vadym Kovpik. "Branding in the context of innovative development and sustainable marketing." Ukrainian Journal of Applied Economics and Technology 9, no. 1 (2024): 195–99. http://dx.doi.org/10.36887/2415-8453-2024-1-32.

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The article focuses on the aspects of branding in the context of the influence of modern trends in innovation processes and sustainable development goals. The modern transformations of innovation processes under the influence of "closed" (traditional approach) and "open" (new approach) strategies for generating new products and the corresponding process of their branding are studied. The author pays attention to environmental branding as a new and effective method of market positioning through the positioning of the environmental properties of a product, which reduces (softens) the negative im

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Šipilova, Viktorija, Melina Seydaliyeva, and Anastasiia Simakhova. "ENVIRONMENTAL SUSTAINABILITY AS SOCIAL ASPECT FOR BRANDING STRATEGY." Sociālo Zinātņu Vēstnesis=Social Sciences Bulletin 33, no. 2 (2021): 56–76. http://dx.doi.org/10.9770/szv.2021.2(3).

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Mardiana, Mardiana, Decky C. Kananto Lihu, Khuzaini Khuzaini, and Sayed Momin Hashemi. "The Path of Environmental Tourism Branding in ASIA." At-Tadbir : jurnal ilmiah manajemen 9, no. 1 (2025): 116. https://doi.org/10.31602/atd.v9i1.18021.

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Kulikova, Elena, and Ilya Kondratenko. "Eco-branding and consumer behavior: Innovative marketing strategies in ecology and environmental sciences." E3S Web of Conferences 541 (2024): 04005. http://dx.doi.org/10.1051/e3sconf/202454104005.

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In the contemporary marketplace, eco-branding emerges as a pivotal strategy for aligning consumer behavior with environmental sustainability goals. The scientific article explores the dynamic interplay between eco-conscious branding initiatives and consumer purchasing decisions. This exploration is grounded in the premise that effective ecobranding not only enhances brand loyalty and market share but also fosters a deeper consumer commitment to sustainability practices. Utilizing a multidisciplinary approach, the article examines case studies of successful eco-brands, analyzing the marketing s

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Alda, Clarissa Sunaryo, Ramadhan Aditya, Abdullah Yusuf, Magdalena Josephine, Kharenina Augustine Annisa, and Hendrayani Yani. "Corporate Social Responsibility (CSR) as a Key Element in Building Strong Corporate Branding." International Journal of Social Science And Human Research 06, no. 04 (2023): 2238–43. https://doi.org/10.5281/zenodo.7840318.

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Corporate Social Responsibility (CSR) has become essential for companies to build strong corporate branding. This paper examines the importance of CSR as a key element in building strong corporate branding. The study is based on a comprehensive literature review of previous research and theoretical perspectives on CSR and corporate branding. The results indicate that CSR activities positively impact corporate branding and enhance the company's reputation, customer loyalty, and performance. CSR activities such as philanthropy, environmental sustainability, and ethical business practices hav

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Vohidovna, Jurayeva Umida, Qurbanov Ozad, and Akbarova Zilola. "Green Marketing: Eco-Conscious Branding in Uzbekistan." International Journal Of Management And Economics Fundamental 5, no. 6 (2025): 14–17. https://doi.org/10.37547/ijmef/volume05issue06-04.

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Growing ecological awareness and regulatory pressure are transforming the competitive logic of Uzbek firms. Green marketing—the strategic integration of environmental concerns into branding—has emerged as a salient response. This study investigates how enterprises in Uzbekistan embed eco-conscious values in their brand narratives, which factors shape consumer acceptance, and what obstacles curb wider adoption. Drawing on a mixed-methods design that combines longitudinal policy analysis, a survey of 318 urban consumers, deep-dive interviews with 22 marketing managers, and content analysis of 47

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Jokela, Salla. "Transformative city branding and the evolution of the entrepreneurial city: The case of ‘Brand New Helsinki’." Urban Studies 57, no. 10 (2019): 2031–46. http://dx.doi.org/10.1177/0042098019867073.

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There have been two types of scholarly discussion on city branding. On the one hand, city branding has been conceptualised as a differentiation strategy of entrepreneurial cities involved in interspatial competition. On the other hand, researchers have recently emphasised the need to pay attention to increasingly pervasive and transformative forms of city branding, including branding as an urban policy and a form of planning. Drawing on a case study carried out in Helsinki, Finland, this article connects these two approaches by analysing Helsinki’s recent city branding endeavour in the context

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Galyna, PIATNYTSKA. "HIGHER EDUCATION BRANDING." Herald of Kyiv National University of Trade and Economics 138, no. 4 (2021): 118–36. http://dx.doi.org/10.31617/visnik.knute.2021(138)10.

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Background. The increasing intensity of competition in the international market for higher education services leads to an increase in the importance of brands of higher education institutions (HEIs) and the branding of national higher education in general. The aim of this study is to determine the target setting and the main objectives of the country’s higher education branding in the international market of educational services. Materials and methods. Methods of comparative and critical analysis, analytical processing of the collected data, graphical display of trends and interrelations, synt

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Anofrikov, Daniil O. "EVOLUTION OF CORPORATE BRANDING CONCEPTS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 4/5, no. 145 (2024): 177–83. http://dx.doi.org/10.36871/ek.up.p.r.2024.04.05.023.

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With rapid technological advancement, sociocultural changes and increased competition, companies are forced to constantly adapt and change branding strategies in order to remain competitive and attractive to potential target audiences. Due to rapidly changing environmental conditions, companies have to adapt branding strategies in order to remain competitive in the market where the company operates. The role of online communications with the target audience is increasing; the key factor is the increasing importance of corporate social responsibility of business. The importance of personal comm

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Kovalchuk, Svitlana, Iryna Perevozova, and Dmytro Kobets. "EFFECTIVENESS OF BRANDING OF INTERCOMPANY COOPERATION IN THE CONTEXT OF ECONOMY DIGITALISATION." Baltic Journal of Economic Studies 9, no. 3 (2023): 116–24. http://dx.doi.org/10.30525/2256-0742/2023-9-3-116-124.

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The research is devoted to the development of scientific and practical recommendations for the realisation of branding of interfirm cooperation in the conditions of digitalisation of the economy. In order to assess the effectiveness of branding in interfirm cooperation, a scientific and methodological approach is proposed, according to which the process of substantiation of the decision of the management concerning the choice of a variant of branding for each enterprise-participant and interfirm interaction, in general, takes place on the basis of a combination of periodic marketing research o

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Molyneux, Logan, Seth C. Lewis, and Avery E. Holton. "Media work, identity, and the motivations that shape branding practices among journalists: An explanatory framework." New Media & Society 21, no. 4 (2018): 836–55. http://dx.doi.org/10.1177/1461444818809392.

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This study offers a new way of understanding the motivations that influence media workers’ impression management (or branding) in the social media era. Amid the growing insecurity of media work generally and the particular pressures of branding oneself and promoting one’s employer online, our research introduces a framework through which to interpret the forces and factors—internal (social–psychological) and external (environmental)—that shape how and why media professionals engage in branding. Through a first-of-its-kind survey of a broad cross-section of journalists ( N = 642), this study pr

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Widiastuti, C. Tri, Nuria Universari, and Rr Lulus Prapti N.S.S. "Edukasi Pemasaran dan Branding Pada UMKM di Paguyuban Ulam Raos Sejahtera Semarang." Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming 6, no. 4 (2023): 1061–68. http://dx.doi.org/10.30591/japhb.v6i4.5268.

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Pengabdian kepada Masyarakat pada Usaha Mikro Kecil dan Menengah (UMKM) di Paguyuban Ulam Raos Sejahtera Semarang difokuskan pada permasalahan mitra yaitu lemahnya pengetahuan pemasaran dan branding, solusi yang diberikan dengan edukasi pemasaran dan branding agar pelaku usaha mendapatkan pengetahuan yang baik tentang pemasaran dan branding. Sehingga dapat melakukan pemasaran produk dan memperkuat branding produk bandeng presto. Tujuan kegiatan PkM meningkatkan pengetahuan pemasaran dan branding. Dengan pemasaran dan penguatan branding pelaku UMKM dapat meningkatkan penjualan, daya saing, dan

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Akanksha, Rajput Deepak Halan and Vinita Srivastava. "Sustainable Apparel Purchase Intention: Influence of Branding on Indian Consumers." Journal Of The Textile Association (JTA) 85, no. 4 (2025): 1–7. https://doi.org/10.5281/zenodo.14604631.

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<strong>Background:</strong> Sustainable apparel which combines ethical production with environmental responsibility, has become an integral part of the global fashion industry. This evolution reflects increasing consumer demand for products that reduce environmental harm while upholding social accountability. As the textile sector faces heightened scrutiny over its environmental footprint, sustainable apparel provides a pathway for aligning industry practices with global sustainability objectives. This study explores how branding influences consumer purchase intentions for sustainable apparel

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Kusmayadi, Kusmayadi, and Eddy Supriyatna MZ. "Pengembangan Branding Arung Jeram di Bogor Barat (New Venture Creation)." Jurnal Manajemen Bisnis dan Kewirausahaan 6, no. 3 (2022): 324. http://dx.doi.org/10.24912/jmbk.v6i3.18675.

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The development of branding in this article is to examine strategies for the best implementation that can be applied to the design of branding and re-branding of Aligator Rafting tours in West Bogor. Branding is the giving of a name, term, sign, symbol, design, or a combination of these, which is made to identify the goods or services or groups of sellers and to differentiate them from those of competitors. The concepts used include; brand strategy, brand personality, and brand positioning which are then analyzed to determine branding design as well as branding design steps which are continued

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Plysenko, Halyna. "ETHICAL BRANDING AS A STRATEGY FOR SUSTAINABLE GROWTH IN SECTORAL MARKETS." Economics. Management. Innovations, no. 1(36) (June 20, 2025): 199–211. https://doi.org/10.35433/issn2410-3748-2024-1(36)-14.

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The article considers the market-oriented nature of ethical branding within the context of the transformation of the global business environment. The relevance of the study is substantiated by the growing need to adapt traditional branding strategies to the conditions of sustainable development, increased social responsibility, and heightened environmental awareness. The purpose of the research is to examine the role of ethical practices in shaping a sustainable brand and their impact on a company's competitiveness and long-term success. Examples of well-known ethical brands (Dove, Patagonia,

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Carrizo Moreira, António, Cristiana Rêga Pereira, Margarida Fernandes Lopes, Raquel Arêde Rodrigues Calisto, and Vera Teixeira Vale. "Sustainable and Green City Brand. An Exploratory Review." Cuadernos de Gestión 23, no. 1 (2023): 23–35. http://dx.doi.org/10.5295/cdg.221715ac.

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Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how sustainable/green city/place branding is understood and what its main idiosyncrasies are. For that an exploratory literature review was implemented and 32 articles were analyzed. It is possible to conclude that there are three main strands covering the topic related to green, sustainable, and slow city (cittaslow) or place branding. Moreover, green resources are dealt with seeking to

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Kusumohendrarto, Raden Hadapiningrani, and Nofria Doni Fitri. "PERANCANGAN VIDEO DESTINASI WISATA KULON PROGO SEBAGAI PEMBENTUK CITY BRANDING DAERAH." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 7, no. 01 (2021): 131–49. http://dx.doi.org/10.33633/andharupa.v7i01.4140.

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Keberadaan sebuah kota saat ini sangat dipengaruhi oleh city branding yang diangkat oleh kota tersebut, seperti yang dibawa oleh Kabupaten Kulon Progo berupa “the jewel of java” atau “permata dari pulau jawa”. Namun citra obyek wisata dari branding Kabupaten Kulon Progo masih belum maksimal penggunaannya di tengah terpaan kemajuan teknologi media dan era internet yang mudah di akses pada saat ini terlebih adanya infrastruktur bandara baru Yogyakarta bernama YIA (Yogyakarta International Airport). Adanya kemajuan teknologi video dengan media kualitas 4K (ultra high definition) serta kemudahan a

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FAYVISHENKO, Diana, Oksana MELNICHENKO, and DMYTRO YATSIUK. "Transformation of the branding concept as a result of digital marketing development." Ukrainian Journal of Applied Economics and Technology 7, no. 2 (2022): 91–98. http://dx.doi.org/10.36887/2415-8453-2022-2-11.

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The global transformatio of lifestyle into online has led to a number of things that appeared to be, such as digital marketing and digital branding. Using all the available branding tools, companies need to transfer it online without losing all the potential, which is extremely important. The purpose of this article is to identify those processes that contribute to the digitalization of marketing, and as a consequence, lead to the transformation of the concept of branding in general, in particular in terms of creating a system of values involving existing digital technologies. The study consid

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Setiawan, Agus, and Khamadi Khamadi. "Environmental graphics in strengthening the branding of Jepara carving city." Gelar : Jurnal Seni Budaya 22, no. 1 (2024): 01–08. http://dx.doi.org/10.33153/glr.v22i1.5871.

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Various decorative patterns from carving art have become part of Jepara's local culture and wisdom. Cultural identity and traditions are depicted in Jepara ornaments as socio-spatial constructions. By making carved motifs and placing them in various corners of the city, Jepara ornaments become the identity of the city. This research aims to explain the existence of Jepara ornaments as a form of local wisdom of the Jepara people. Creating ornaments to strengthen the identity landmarks of Jepara Carving City and creating a graphic environment based on ornaments to strengthen the city's branding.

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Cant, Michael Colin, Johannes Arnoldus Wiid, and Yu-Ting Hung. "The importance of branding for South African SMEs: an exploratory study." Corporate Ownership and Control 11, no. 1 (2013): 735–44. http://dx.doi.org/10.22495/cocv11i1c8art4.

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One of the most challenging micro-environmental variables that small and medium enterprises SMEs are faced with is marketing, and more particularly branding. The research study investigates the importance of branding to South African SMEs and determines whether SMEs comprehend the significance of branding in the business’ success. The objective of this paper is to determine how brand orientated SMEs are, their perceived brand distinctiveness and the barriers they are faced with. A questionnaire was conducted and judgement sampling was used to gather the responses of 43 SMEs. The research ident

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Rodríguez Gómez, Andrés Eduardo. "La fusión de marcas: el contrato de co-branding." Revista La Propiedad Inmaterial, no. 34 (December 9, 2022): 89–110. http://dx.doi.org/10.18601/16571959.n34.04.

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El “co-branding” se ha constituido en una herramienta fundamental para los empresarios que aspiran a incrementar el recuerdo y reconocimiento de sus marcas dentro de la mente retentiva del público consumidor. Por consiguiente, el presente artículo tiene como objetivo caracterizar el valor con el que el co-branding ha contribuido a las estrategias de marca e ilustrar cómo su correcta explotación puede llegar a causar beneficios a una actividad comercial. Por último, se estudiará la naturaleza económica y jurídica del contrato de co-branding, las obligaciones usuales entre las partes vinculantes

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Geetha, Dr V., Dr C. K. Gomathy, Mr S. Aravind, and V. Venkata Surya. "BRANDING AND MARKETING FOR STARTUPS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 09 (2024): 1–6. http://dx.doi.org/10.55041/ijsrem37496.

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Building brand trust is crucial for any startup's success, but it holds particular importance for sustainable startups operating in an increasingly competitive and environmentally conscious marketplace. This study explores the effectiveness of storytelling as a branding and marketing tool for sustainable startups. We address the research gap by examining how narrative-driven communication strategies can foster trust and connection with target audiences who value environmental responsibility. Through a qualitative case study analysis, we examine the branding and marketing campaigns of three suc

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Khashe, Saba, Arsalan Heydarian, David Gerber, Burcin Becerik-Gerber, Timothy Hayes, and Wendy Wood. "Influence of LEED branding on building occupants' pro-environmental behavior." Building and Environment 94 (December 2015): 477–88. http://dx.doi.org/10.1016/j.buildenv.2015.10.005.

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Anwar, Khoyrul, and Istiana Wijayanti Mala. "Dampak Pengembangan Kebijakan City Branding “Ngawi Ramah” terhadap Realisasi Investasi di Kabupaten Ngawi." Publikasi Penelitian Terapan dan Kebijakan 6, no. 2 (2023): 134–42. http://dx.doi.org/10.46774/pptk.v6i2.542.

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Kabupaten Ngawi menerapkan kebijakan city branding melalui slogan “Ngawi Ramah” yang awalnya hanya bertujuan untuk meningkatkan kunjungan wisatawan. Kemudian kebijakan tersebut dikembangkan lagi untuk menarik dan mendatangkan investasi. Strategi yang diambil ialah dengan menawarkan berbagai kemudahan bagi para investor khususnya dalam hal layanan pengurusan izin usaha. Penelitian ini bertujuan untuk mengetahui bagaimana dampak kebijakan city branding terhadap capaian realisasi investasi. Penelitian ini menggunakan pendekatan deskripsitif kualitatif. Pengumpulan data dilakukan melalui wawancara

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Abadi, Totok Wahyu. "City Branding melalui Media Tiktok di Provinsi Jawa Timur." ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia 9, no. 02 (2023): 206–22. http://dx.doi.org/10.33633/andharupa.v9i02.7911.

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AbstrakCity branding adalah aktivitas pemasaran yang dilakukan institusi untuk memperkenalkan identitas kota kepada masyarakat agar lebih mudah diingat dan populer. Media yang dapat digunakan untuk mempopulerkan identitas kota salah satunya adalah TikTok. Penelitian ini bertujuan untuk menganalisis dan menjelaskan pengaruh media TikTok, motivasi penggunaan media sosial, dan user generated content (UGC) terhadap city branding kabupaten/kota di Jawa Timur. Konsep dasar yang digunakan adalah teori media sosial TikTok dari Kaplan & Haenlein, teori motivasi penggunaan media dari Mc Quail, dan t

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Jupriono, Jupriono, Merry Fridha Tri Palupi, and Novan Andrianto. "Conceptualization of the core (Communication-oriented revitalization enhancement) Perspective as strengthening destination branding in the East Java Mangrove Area." Edelweiss Applied Science and Technology 8, no. 6 (2024): 9461–71. https://doi.org/10.55214/25768484.v8i6.4025.

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The mangrove ecosystems of East Java serve as both critical environmental assets and emerging tourism destinations. However, these destinations face challenges in creating a strong destination brand that connects with tourists and encourages sustainable practices. This paper introduces the CORE (Communication-Oriented Revitalization Enhancement) framework as a conceptual model aimed at strengthening destination branding for the mangrove regions of East Java. CORE integrates communication theories, including Lasswell's Communication Model, Behaviorism, Public Relations, Mass Communication, and

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Gusfa, Henni, Riki Arswendi, and S. Syaefuddin. "Strengthening students’ ability to create content in tourism brand communication." Journal of Community Service and Empowerment 4, no. 3 (2023): 589–601. http://dx.doi.org/10.22219/jcse.v4i3.27175.

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Vocational high school of 60 Duri Kepa Jakarta has an advantage in developing tourism learning. This is essential in realizing national development priorities, namely tourism. Students' abilities are supported by technological developments and various social media applications to communicate tourism branding in the city of Jakarta. A number of tourist destinations in Jakarta are popular and some are not popular, this issue has sparked student communication creativity in communicating the branding of tourist destinations. Community service programs in partnership with neighboring countries prov

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Wong, Yin Angel. "A Study on the Effectiveness of Patagonias Sustainability-Driven Brand Strategy." Advances in Economics, Management and Political Sciences 180, no. 1 (2025): 302–6. https://doi.org/10.54254/2754-1169/2025.23726.

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Sustainability has become a central component of modern branding strategies, fostering consumer trust and enhancing corporate responsibility. This paper analyzes how Patagonia uses sustainability as its primary branding strategy to build loyal customer relationships and sustainable business expansion. This research analyzes Patagonias marketing strategy together with their sustainability reports and business metrics and audience reception through secondary data methods. The results show that Patagonia achieves two outcomes through its environmental advocacy efforts: it strengthens brand loyalt

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BONDARENKO, Olena, and Sergii SIAZIN. "Greenwashing in Eco-Branding of FMCG Enterprises." Scientia fructuosa 158, no. 6 (2024): 31–50. https://doi.org/10.31617/1.2024(158)03.

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Eco-branding is an essential tool in modern marketing that fosters consumer trust and strengthens the environmental image of brands. For FMCG companies, this entails integrating ecological values into brand positioning strategies, implemented through the use of slogans, packaging design, and other elements that symbolize a connection with nature. However, alongside the growth of eco-branding, the phenomenon of greenwashing has become increasingly prevalent – a marketing tactic that creates a false perception of a brandʼs environmental sustainability. It has been examined that the essence

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Ribeiro, Vitor Miguel. "Pioneering paradigms: unraveling niche opportunities in green finance through bibliometric analysis of nation brands and brand culture." Green Finance 6, no. 2 (2024): 287–347. http://dx.doi.org/10.3934/gf.2024012.

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<abstract><p>This study reviews the literature focused on nation brands and brand culture through the innovative combination of latent Dirichlet allocation with a multinomial and unordered discrete choice analysis. Unlike a narrow perspective of bibliometric work, which confines itself to reviewing existing literature within a specific research domain, a broader viewpoint leverages bibliometric analysis to pinpoint potential research opportunities indicative of emerging trends in related fields. Adopting this comprehensive paradigm, the current study scrutinizes 60 articles spannin

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Gürhan-Canli, Zeynep, Gülen Sarial-Abi, and Ceren Hayran. "Consumers and Brands across the Globe: Research Synthesis and New Directions." Journal of International Marketing 26, no. 1 (2018): 96–117. http://dx.doi.org/10.1509/jim.17.0063.

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Extensive research has investigated branding practices, processes, and consumers’ reactions to brands in a globalized world. In this review, the authors aim to organize and synthesize the growing literature on branding, culture, and globalization from a behavioral perspective by reviewing 129 articles published over 25 years. Specifically, they explicate two perspectives found in the literature: (1) global-local branding and (2) the influence of culture on consumer and brand interactions. The authors identify conceptual gaps in the literature and discuss how new realities in the macro environm

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Kousar Zaheer, Sherbaz Khan, and Madiha Raees. "The Role of GBK in Influencing Green Purchase Intention: A SEM Study of University Students." Voyage Journal of Educational Studies 3, no. 2 (2023): 243–59. http://dx.doi.org/10.58622/vjes.v3i2.69.

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Green branding is a marketing approach that highlights the environmental benefits of a brand. It is another method that companies can use to differentiate their brand. Communicating their resolution towards a better environment can increase profit and create a blue ocean, especially in developing countries. In Developed countries, companies are already working towards their environmental goals and achieving them in developing nations. Companies are still learning the effect of green branding on purchase intentions. Despite its product's nature, Toyota has used green branding successfully to co

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Muis, Abdul Muis. "STRATEGI CITY BRANDING “REPUBLIK KOPI” BONDOWOSO DALAM MENDORONG UMKM DAN MENINGKATKAN KUNJUNGAN WISATAWAN." Jurnal Kebijakan Pembangunan 18, no. 2 (2023): 159–70. http://dx.doi.org/10.47441/jkp.v18i2.329.

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City branding adalah strategi pengelolaan kota dengan konsep manajemen tentang gambaran sekilas suatu kota mengenai potensi dan keunggulannya. City branding memberikan kemudahan bagi masyarakat untuk mengingat suatu tempat, sehingga menuntut setiap daerah untuk berkompetisi dalam mengembangkan potensi kotanya untuk menciptakan citra di benak masyarakat luas. “Republik Kopi” Bondowoso telah dideklarasikan sejak 2016, dan hingga 2018 Bondowoso berhasil mengekspor sepertiga dari 3.000 ton produksi kopi rakyat dan membangkitkan UMKM kopi di Bondowoso. Fokus dalam penelitian ini mengulas strategi f

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Warsaa, Yogi Widya Saka, and Nicholaus Wayong Kabelen. "Analisi Visual Penerapan Brand Equity Pada Video City Branding "Shining Batu"." Jurnal Desain Komunikasi Visual Asia 7, no. 01 (2023): 19. http://dx.doi.org/10.32815/jeskovsia.v7i01.915.

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Objek penelitian adalah video city branding Kota Batu yaitu video berjudul ”Shining Batu” yang di publikasikan oleh Pemerintah Kota Batu guna mendukung kegiatan branding diantaranya untuk promosi mengenalkan kepada starget audience untuk datang ke Kota Batu hingga menciptakan citra bahwa Kota Batu yang diwakilkan dengan City Branding ”Shining Batu” adalah destinasi wisata yang memiliki berbagai tempat untuk berlibur, untuk wisata kuliner hingga wisata alam dan wisata buatan. Penelitian ini berujuan untuk mengukur dan mengetahui brand equity dalam kegiatan branding yang disampaikan dalam video

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Dr., Rakesh Garg. "IMPACT OF GREEN MARKETING ON CONSUMER BEHAVIOR AND DECISION MAKING." International Journal of Research in Management & Social Science Volume 10, Issue 1: January - March 2022 (2022): 58–66. https://doi.org/10.5281/zenodo.15610797.

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<strong>ABSTRACT</strong> <em>Green marketing is going to be proactive topic with it steps into the world of the consumers where consumers are not only aware for the multiple brands and their perceived quality but also they have started to pay more attention to the environment and thereby becoming more eco friendly. Therefore the companies are also exploring the various ways for communicating with the customers so that customers can be retained as loyal for long by adopting green management.</em> <em>The purpose of this research is to investigate the impact of green marketing on consumer purch

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Siripai, Jhitsayarat. "Enhancing Sustainable Branding: How Sustainability Can Drive Thai Business Success." วารสารนวัตกรรมสื่อและการสื่อสาร 3, no. 2 (2024): 76–90. https://doi.org/10.60101/jimc2024.1503.

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This academic article explores the growing significance of sustainable branding as a strategic necessity for enterprises worldwide, emphasizing the context of Thailand. As sustainability increasingly influence consumer preferences and international trade practices, organizations are necessitated to harmonize their operations with environmental, social, and governance (ESG) values. The article examines key drivers behind the shift toward sustainable branding, including the environmental crisis, changing consumer expectations, and the rise of ESG funds. It highlights essential principles such as

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Muhfahroyin, Muhfahroyin, Agil Lepiyanto, and Triana Asih. "PELATIHAN PENINGKATAN PENERIMAAN PESERTA DIDIK BARU (PPDB) MELALUI SCHOOL BRANDING DAN PENINGKATAN MUTU PEMBELAJARAN DI ERA SOCIETY 5.0." SINAR SANG SURYA: Jurnal Pusat Pengabdian Kepada Masyarakat 6, no. 1 (2022): 95. http://dx.doi.org/10.24127/sss.v6i1.1878.

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ABSTRAKKehadiran era Society 5.0 untuk menyeimbangkan terknologi di era Revolusi Industri 4.0 yaitu bagaimana manusia memecahkan masalah terhadap perubahan era tersebut dengan berpikir kritis dan ide-ide kreatifnya. Tujuan dari kegiatan pengabdian ini adalah melatih guru dan tenaga tata usaha untuk dapat meningkatkan PPDB (Penerimaan Peserta Didik Baru) melalui School branding serta meningkatkan mutu pembelajaran yang sesuai dengan era Society 5.0. di MA Muhammadiyah Boarding School kota Metro. Metode pengabdian ini adalah pelatihan langsung. Ada tiga tahapan PKM ini, yaitu perencanaan, pelaks

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Aprilia Diahayu Ningtias. "The Influence of Green Brand Innovation on Green Brand Loyalty: The Role of Mediating the Value of Green Perception and Green Knowledge." Journal of Information Systems Engineering and Management 10, no. 52s (2025): 917–26. https://doi.org/10.52783/jisem.v10i52s.10884.

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The electronics sector's swift expansion has led to mounting environmental challenges, especially due to the surge in electronic waste (e-waste). This research explores how innovations in eco-friendly branding impact loyalty towards green brands, focusing on environmentally aware Generation Z and millennial consumers in Indonesia. Employing a quantitative causal design, the study gathered data via an online survey completed by 300 participants. The SEM-PLS was utilized for analysis. The findings reveal that innovations in green branding significantly influence consumers' loyalty to environment

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Murti, Desideria, Victoria Sundari, Antonius Bima, and Gabriel Emerald. "Village Branding: Instruments of Place Brand Identity for Destinations and MSMes In The Tourism Villages." Jurnal Spektrum Komunikasi 11, no. 2 (2023): 251–64. http://dx.doi.org/10.37826/spektrum.v11i2.458.

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This research aims to discuss the instruments in place of brand identity for destination development and MSMEs in a tourism village. The participatory approach was carried out by conducting the FGDs (Focus Group Discussions) sequence to involve citizens in formulating place branding. The citizens made and identified designs and icons, provided design directions, and gave the feel of a story to the resulting design. In previous research, place branding mainly was carried out in cities or places with dominant government hierarchies. In contrast, this research was conducted in villages and areas

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Aidoo, Gertrude Sarah, Collins Owusu Kwaning, Ababio Kwaku Opoku, Ackah Owusu, Victoria Owusu –. Ansah, and Emelia Ohene Afriyie. "Cultural tourism, place branding, and sustainable development: The role of community engagement, visitor’s satisfaction and environmental awareness." Edelweiss Applied Science and Technology 8, no. 6 (2024): 9609–32. https://doi.org/10.55214/25768484.v8i6.4063.

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This study examines the role of cultural tourism and place branding in fostering sustainable tourism development, focusing on community engagement, visitor satisfaction, and environmental awareness. Using Sustainable Development and Cultural Capital theories as the theoretical foundation, the research highlights the long-term benefits of tourism and the significance of local culture and heritage in achieving sustainable outcomes. A quantitative methodology was employed, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from participants at a cultu

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Hidayattuloh, Muhammad, and Iman Sumargono. "BRANDING EMOSIONAL PADA VISUALISASI IKLAN TELEVISI WULING CONFERO S." Desain Komunikasi Visual Manajemen Desain dan Periklanan (Demandia) 6, no. 2 (2021): 217. http://dx.doi.org/10.25124/demandia.v6i2.2943.

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Hadirnya kendaraan roda empat berjenis small mpv, mendorong berbagai merekuntuk memproduksi dan memasarkan jenis kendaraan tersebut. Dalam mendukungpemasaran, iklan digunakan untuk menarik minat konsumen. Wuling Motor menghadirkanConfero S sebagai kedaraan small MPV di Indonesia. Untuk menarik minat konsumen, Wulingmenghadirkan iklan Confero S “The Real Spacious Family MPV, As Comfort As Home” yangberdurasi 60 detik. Pada iklan tersebut menampilkan sisi emosional berkendara yangdipadukan dengan fitur yang ada pada kendaraan. Melalui teori branding emosional denganpendekatan panca indera yang d

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Dahlia Smith, Ariesta. "Place Branding: Lombok." Advanced Science Letters 21, no. 4 (2015): 1012–15. http://dx.doi.org/10.1166/asl.2015.5969.

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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study. The data was collected from Lombok visitors in May 2013 via a survey questionnaire. Respondents, both domestic and international visitors, were chosen using the convenience sampling method. Descriptive analysis and a one-sample t-test were used to analyze the data. This study found that there are sta

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Norman, Efrita, Abd Muiz Firmansyah, and Abd Wahib. "Harmony of Local Wisdom: Building the Image of Madrasah to Increase Competitiveness." Al-Tanzim: Jurnal Manajemen Pendidikan Islam 7, no. 4 (2023): 1357–70. http://dx.doi.org/10.33650/al-tanzim.v7i4.6533.

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This research aims to analyze the branding image of madrasah based on local wisdom to provide a unique and attractive identity for the community in order to increase the competitiveness of madrasah. The research method used is a qualitative case study type approach. Data collection techniques are carried out through observation, interviews and documentation. Data analysis was carried out using the Miles and Huberman data analysis model, which includes stages of data reduction, data display, and conclusion. The research results show that implementing Local Wisdom-Based Branding Image is carried

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Hendarmin, RUM, and Rafika Sari. "Pengembangan Branding dan Identitas Bisnis Untuk UMKM Desa Petanang." Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal 7, no. 1 (2024): 19–23. http://dx.doi.org/10.33330/jurdimas.v7i1.2803.

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Artikel ini membahas pengembangan branding dan identitas bisnis untuk Usaha Mikro, Kecil, dan Menengah (UMKM) di Desa Petanang. Masalah utama yang diidentifikasi adalah kurangnya kesadaran merek dan pengenalan produk UMKM Desa Petanang di pasar yang lebih luas. Penelitian ini menggunakan pendekatan kualitatif dengan metode observasi dan analisis serta pelatihan berupa penyuluhan untuk merancang strategi branding yang sesuai. Hasil penelitian menunjukkan bahwa dengan menggali potensi lokal, mengidentifikasi kekuatan dan peluang yang dimiliki oleh UMKM Desa Petanang, serta merumuskan pesan brand

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