Relevant bibliographies by topics / Environmentally oriented marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic 'Environmentally oriented marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Environmentally oriented marketing"

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Sadchenko, O. V., Y. V. Robul, and Y. L. Hrinchenko. "ENVIRONMENTALLY-ORIENTED PRODUCTION AND DIGITAL TRANSFORMATION OF MARKETING." Market economy: modern management theory and practice 23, no. 2(57) (2024): 138–50. https://doi.org/10.18524/2413-9998.2024.2(57).325445.

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The article discusses the main digital marketing approaches in the context of environmentally friendly production. A number of key factors that determine the development of the modern marketing sector are identified. This study focuses on the introduction of environmental aspects into the digitalisation of industry, which will increase the efficiency of the transition to sustainable development. The integration of environmentally oriented strategies and digital technologies into industrial production is defined as a strategic vector of economic development in the context of convergence of sust
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Fokina, Olga, Angela Mottaeva, and Tatyana Turutina. "Project management in the context of environmental marketing." E3S Web of Conferences 376 (2023): 05061. http://dx.doi.org/10.1051/e3sconf/202337605061.

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The aim of the work is to develop a methodology for an environmentally oriented marketing project in the restaurant business and the choice of tools for its implementation. In accordance with this goal, the areas of project management in the field of restaurant marketing are considered, the advantages of implementing an environmentally oriented project approach in the restaurant business are revealed, the dynamics of the ecological state of the environment and indicators of the development of the restaurant market in the Russian Federation are analyzed, examples of projects of the restaurant i
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Smerichevskyi, Serhii, Tetiana Kniazieva, Yuriy Kolbushkin, Irina Reshetnikova, and Anna Olejniczuk- Merta. "Environmental orientation of consumer behavior: motivational component." Problems and Perspectives in Management 16, no. 2 (2018): 424–37. http://dx.doi.org/10.21511/ppm.16(2).2018.38.

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Environmental issues are a priority, since global environmental problem has become perceived as a threat to humanity’s existence. The necessity and timeliness of conceptual marketing approaches revision are dictated by the formation of new economy sector of ecological goods and services, and the environmentally responsible marketing concept is being formed. The purpose of the work is to substantiate the environmental factor influence on consumer behavior motives and formation of consumer demand for environmental products within the frame of environmentally responsible marketing. Changes in the
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Odrekhivskyі, M., U. Kohut, and D. Zhyla. "MARKETING-LOGISTICS-ORIENTED MANAGEMENT OF ECOLOGICAL INNOVATIVE ENTERPRISES." Journal of Lviv Polytechnic National University. Series of Economics and Management Issues 5, no. 1 (2021): 170–86. http://dx.doi.org/10.23939/semi2021.01.170.

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Purpose. The study aims to develop a scientific and methodological approach of organizing a marketing-logistics-oriented management system for ecological, innovative enterprises (EIE) to ensure effective implementation and use of environmental innovations for the greening of material flows at the enterprise. Design/methodology/approach. The obtained scientific results are based on using a systematic approach, logical analysis, and synthesis to develop literature sources to determine methods to solving the problem of marketing-logistics-oriented management of the EIE. On the study of literary s
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Зайцева, Дарья, Daria Zaitseva, Инна Краковецкая, and Inna Krakovetskaia. "GREEN MARKETING: tendencies and perspectives." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2016, no. 2 (2016): 55–60. http://dx.doi.org/10.21603/2500-3372-2016-2-55-60.

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This article is devoted to the study of new marketing strategies used in green marketing. Green marketing includes both green products and green oriented companies. Companies that seek to enter the new "green" niche need to rethink the 4 P’s (product, price, place and promotion) of traditional marketing and use these new strategies to promote environmentally friendly products. Research into this field has yielded four main strategies of ecological marketing: "Lean green", "Defensive green", "Shaded green" and "Extreme green". Each environmental marketing strategy presented in this article is d
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Pillai, Sruthi, Vijayakumar, and Ramakrishnan. "Green Marketing: A Journey Towards Sustainability." Frontiers in Management Science 3, no. 2 (2024): 1–7. http://dx.doi.org/10.56397/fms.2024.04.01.

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Green marketing has evolved to address specific environmental problems and balance profitability with environmental responsibility by promoting environmentally safe goods and services. The increasing awareness of environmental issues among consumers has allowed firms to use green marketing to gain a competitive advantage. Green marketing involves a broad range of activities, including modification of product, changes in process, packaging and promotion all aimed at minimizing detrimental impacts on the natural environment. We can trace the evolution of green marketing from ecological green mar
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Widyastuti, Sri. "Sebuah Sintesisi Pada Literatur: Strategi Intervensi Pemasaran Hijau Menuju Pembangunan Berkelanjutan (A Synthesis of Literature: A Green Marketing Intervention Strategy towards Sustainable Development)." JRB-Jurnal Riset Bisnis 2, no. 2 (2019): 83–94. http://dx.doi.org/10.35592/jrb.v2i2.401.

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This paper describes the literature on green marketing intervention strategies in the framework of sustainable development with an emphasis on green marketing intervention strategies on the environmental problems facing the world today. The Sustainable Development Goals (SDGs) at the historic United Nations (UN) Summit has been officially enacted. For the next fifteen years, with this new universal target valid for all, the country will mobilize efforts to end all forms of poverty, fight inequality and overcome climate change. This study explains that both individuals and organizations can ben
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SADCHENKO, E. V. "MARKETING TECHNOLOGIES OF MARKET MANAGEMENT OF ECO-GOODS." Economic innovations 20, no. 1(66) (2018): 174–81. http://dx.doi.org/10.31520/ei.2018.20.1(66).174-181.

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Topicality. The actuality of the problem of market management of environmentally friendly goods today is caused by objective conditions of development of production and market. Aspects of environmentally-oriented marketing are associated with the rapid development of technologies and processes that reduce the impact on the environment, and therefore, with the accelerated formation of the market of environmentally friendly goods. This requires appropriate development of marketing technologies for the market management of environmentally friendly goods. Aim and tasks. The purpose of the article
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Rusko, Miroslav. "Voluntary Tools Of The Environmental Oriented Product Policy." Research Papers Faculty of Materials Science and Technology Slovak University of Technology 23, no. 36 (2015): 117–24. http://dx.doi.org/10.1515/rput-2015-0014.

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Abstract Environmentally oriented product policy is in general determined by the relationships between its aims – subjects – objects - tools. It is based on the integrated approach to the product life cycle, which anticipates an enormous amount of information. It has to solve the questions of the international trade as well as the rules of the International Trade Organization. New forms of preventive environmental strategies and especially Green Marketing are being introduced helping to solve environmental problems and environmental motivation of producers. Many producers face great attention
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Chika Tiara Pratiwi, Agnes Marcelina, Nadira Ardelia Putri, Tri Wahyu Utami, and Yanuar Ramadhan. "Strategi Pemasaran Berkelanjutan PT Unilever Indonesia Tbk dalam Menanggapi Tren Konsumen Ramah Lingkungan." JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan 4, no. 2 (2025): 634–41. https://doi.org/10.56910/jumbiwira.v4i2.2846.

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This research aims to analyze the sustainable marketing strategy implementedby PT Unilever Indonesia Tbk. in responding to the trend of environmentally friendly consumers. Increasing public awareness of environmental issues encourages companies to develop marketing approaches that are not only profit oriented, but also consider social and ecological aspects. This research uses the literature review method with a qualitative approach, by analyzing secondary sources such as scientific journals, annual reports, and the sustainability report of PT Unilever Indonesia Tbk in 2024. The results of ana
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Dissertations / Theses on the topic "Environmentally oriented marketing"

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Ярова, Інесса Євгенівна, Инесса Евгеньевна Яровая та Inessa Yevhenivna Yarova. "Екологічні та соціальні орієнтири розвитку маркетинга у лісовому господарстві". Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/17458.

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Екологічний маркетинг, екологічно орієнтований соціальний маркетинг відповідає умовам соціальної відповідальності лісогосподарських підприємств, розвитку господарського механізму лісоуправління на еколого-економічних засадах, а також виступає невід'ємною частиною екологічного (екосистемного) менеджменту. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/17458
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Солоха, Д. В. "Формування стратегічних положень сталого розвитку екологічно орієнтованого підприємства". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47713.

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Ринок екологічно чистої продовольчої продукції, що являє собою альтернативу традиційному ринку, є таким, що динамічно розвивається. Бізнес швидко відчув його потенціал. Компанії, що виходять на цей ринок, отримують реальні конкурентні переваги в боротьбі за споживача. Провідні світові виробники мають у своєму асортименті екологічні («очищені») варіанти відомих брендів, нові компанії намагаються закріпитися на ринку з інноваційними екологічно орієнтованими продуктами й послугами. На заході розширюється екологічне сільське господарство й зростає кількість спеціалізованих «зелених» супермаркетів
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Silva, Filipa Pereira. "Estratégia de marketing de exportação verde e desempenho da exportação nas PME portuguesas." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17070.

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Mestrado em Gestão e Estratégia Industrial<br>A literatura de sustentabilidade reconhece a necessidade de as empresas adaptarem as suas práticas e procedimentos na esfera ambiental, de forma a responder às tensões que se têm verificado um pouco por todo o mundo. A enorme pressão no que toca a normas e procedimentos ambientais limita as operações das empresas, o que as estimula na adoção de práticas verdes e consequentemente na adoção de recursos e capacidades ambientais. Neste sentido, no que diz respeito a eco-friendly export marketing strategy, a literatura refere que as empresas que exporta
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Book chapters on the topic "Environmentally oriented marketing"

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Capobianco-Uriarte, María de las Mercedes, María del Mar Martínez-Bravo, Eduardo Terán-Yépez, Carla Alexandra Barbosa-Pereira, and Eugenia Maria Matos-Pedro. "Sustainability in Marketing Education: Student’s Attitudes at Iberian Universities." In Springer Proceedings in Business and Economics. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-70488-8_4.

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AbstractSince the alignment of the Principles for Responsible Management Education (PRME) for responsible education in management with the SDGs, both launched by the United Nations, the role of Higher Education Institutions (HEI) has become a fundamental pillar for the academic training of future leaders to contribute to the architecture of a sustainable society. However, the academic literature focuses primarily on educational institutional analysis rather than on student outcomes. University students not only reflect a growing awareness of environmental, social, and economic challenges but a
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Oe, Hiroko, and Yasuyuki Yamaoka. "Discussion of Purchasing Virtual Digital Nature and Tourism." In Business, Management and Economics. IntechOpen, 2022. http://dx.doi.org/10.5772/intechopen.105869.

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This chapter discusses the potential and prospects of consumers purchasing virtual digital nature and smart tourism. During the lockdown period, people experienced a trend toward increased subjective well-being as a result of their familiarity with the digital nature. In order to academically validate these experiences, this study examines how interaction with nature in the digital environment stimulates new consumer behavior in post-pandemic life. The study will apply structural equation modeling (SEM) to 300 data collected through a questionnaire to develop the discussion, with a particular
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Mandal, Pratap Chandra. "Business Involvements in Promotion of Sustainable Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-1339-8.ch006.

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Companies should ensure environmental sustainability and promote sustainable marketing in their business actions. The objective of the study is to analyze environmental sustainability and sustainable marketing and business actions in the promotion of sustainable marketing. The methodology adopted is a conceptual analysis of environmental sustainability, sustainable marketing, and business actions towards promotion of sustainable marketing. Various sustainable marketing principles including consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing,
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Mandal, Pratap Chandra. "Promotion of Sustainable Marketing." In Advances in Business Information Systems and Analytics. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6447-5.ch010.

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Environmental sustainability should be embraced by companies. The objective of the study is to analyze the connections between sustainable marketing and business strategies and actions towards promotion of sustainable marketing. The methodology adopted is a conceptual analysis of the aspects related to environmental sustainability, sustainable marketing, and business strategies and actions towards promotion of sustainable marketing. Sustainable marketing principles relate to consumer-oriented marketing, customer value marketing, innovative marketing, sense-of-mission marketing, and societal ma
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Mandal, Pratap Chandra. "Business Actions Towards Promotion of Sustainable Marketing." In Advances in Environmental Engineering and Green Technologies. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-2845-3.ch018.

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Companies and businesses have responsibilities towards environmental sustainability. The objective of the study is to analyze the connections between sustainable marketing and business actions. The methodology adopted is a conceptual analysis of the various aspects of environmental sustainability, sustainable marketing, and its promotion. The sustainable marketing principles relate to consumer-oriented marketing, customer-value marketing, innovative marketing, sense-of-mission marketing, and societal marketing. The responsibilities of companies towards promotion of sustainable marketing and in
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Djakeli, Kakhaber. "Sustainable Healthcare Reforming Model Based on Marketing." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8681-8.ch014.

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Discourse about sustainable marketing is not finished. The theme is very current, and it involves either business or government responsibility of sustainability, green marketing, and sustainable lifestyle. Sustainability marketing in healthcare reforming is oriented to societal goals and special type of approaches to society as a whole. The healthcare reforming must be totally devoted to people, but environmental and societal scanning is the business of societal marketing. What can be the special type of advantage of health marketing and reform marketing? If health reformers try to meet presen
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Esakki, Thangasamy. "Eco-Friendly Culpabilities of Modern Corporates on Ecological Marketing." In Green Marketing and Environmental Responsibility in Modern Corporations. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2331-4.ch009.

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Modern marketing is consumer-oriented. However, very often, for immediate gains, many corporates surpass the ecological value. Gradually, the importance of ecology is grasped among the corporates in the modern marketing environment. This gave a birth to green marketing which is safe to the consumers and highly profitable to the corporates simultaneously. Thus, a systematic investigation into the emerging phenomena of ecological marketing and the modern corporates' responsibility becomes the need of the hour universally. In this context, the objectives of this study are to present a detailed co
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Bhowmik, Sunandita. "Understanding Green Consumption From a Psycho-Social Perspective." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-6955-5.ch012.

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Along with the development of the global economy, a massive increase in human economic activities has led to the global environmental crisis. Environmental problems are associated with people's extreme consumption and unsustainable practices. This chapter tries to unfold different approaches to green consumption behavior based on psychological and moral theories and aims to bring forth the fundamental tendencies of the human mind. In this study, the author tries to reflect on how the narrow tendencies of the mind are easily motivated by rampant consumerism. Morality is the spirit that guides t
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Roopak, Roopendra, Chinmoy Bandyopadhyay, and Swikruti Pradhan. "Eco-Stories That Stick." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-5395-0.ch006.

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This case study examines Rustic Hue® (RH), a sustainable fashion brand committed to ethical practices, cultural heritage, and environmental protection. RH faced challenges in effectively communicating their orientation and commitment to social, economic and environmental sustainability while differentiating themselves in a crowded market. To overcome this challenge, RH implemented strategic digital storytelling in an innovative manner. They utilized their own digital media, including social media and the website, to showcase collaborations with weaving communities, highlight design innovations
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Mello, Ricardo Coutinho, Rodrigo Ladeira, Bárbara Coelho Neves, and Daniela Barreiro Claro. "Artificial Intelligence and Earth Observation Data for Sustainable Agile Marketing Management." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-4466-8.ch006.

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This chapter explores integrating Artificial Intelligence (AI) and Earth Observation (EO) Data to address global supply chain challenges, focusing on sustainability and agility. It highlights AI's potential in optimizing supply chain operations and EO data's role in environmental monitoring, considering placement as a marketing mix. The study showcases AI's capability to enhance supply chain transparency and accountability, contributing to environmental and social sustainability goals. The proposed framework integrates Socio-Technical Systems principles, acknowledging the interplay of human an
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Conference papers on the topic "Environmentally oriented marketing"

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Yinde, Zhao, Zhang Hua, and Shen Hui. "Notice of Retraction: Analysis on the adoption of an environmental-protection-oriented marketing strategy based on SWOT approach." In 2011 International Conference on E-Business and E-Government (ICEE). IEEE, 2011. http://dx.doi.org/10.1109/icebeg.2011.5881976.

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María Vallina-Hernández, Ana, Hanns De La Fuente-Mella, Jose Barrera, and Hugo Mansilla. "Active Learning Methods to Enhance Higher Education in Business." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002292.

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The environment of a knowledge society is dynamic, active, oriented towards innovation. Therefore, the development of skills for the 21st century, such as the fundamental ones, content, and professionals in the Business career, is becoming more critical. Furthermore, the active-cooperative methodologies take more prominence in developing an undergraduate career in business and economics, whose significant increases with the uncertainty, social, and environmental changes that the pandemic is causing.Business education always has the challenge to achieve that student comprehend business dynamics
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