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1

Pirker, Clemens. Statistical Noise or Valuable Information: The Role of Extreme Cases in Marketing Research. Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, 2009.

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2

Frank, Thomas. One market under God: Extreme capitalism, market populism and the end of economic democracy. Secker & Warburg, 2001.

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3

Joe, Rubino, ed. The ultimate guide to network marketing: 37 top network marketing income-earners share their most preciously guarded secrets to building extreme wealth. John Wiley & Sons, 2006.

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4

Frank, Thomas. One market under God: Extreme capitalism, market populism, and the end of economic democracy. Doubleday, 2000.

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5

Frank, Thomas. One market under God: Extreme capitalism, market populism, and the end of economic democracy. Anchor Books, 2000.

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6

Extreme Marketing. CreateSpace Independent Publishing Platform, 2017.

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7

Martin, Daniel. Extreme Asia. Edinburgh University Press, 2015. http://dx.doi.org/10.3366/edinburgh/9780748697458.001.0001.

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This book explains and analyses the unprecedented rise in visibility of ‘cult’ Asian cinema in the UK, especially between the years 2000 and 2005. Considering multiple factors behind the cultural, critical and economic success of Asia cinema in the West, this book focuses specifically on the hugely influential and pioneering (if deeply problematic) Tartan Films (formerly Metro-Tartan) Asia Extreme brand. This book is structured as a series of case studies, examining different films, filmmakers and distribution events in order to sketch an historical overview of this developing film cycle, payi
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8

How to Give Your Business an Extreme Marketing Makeover. ProfitAbility Institute, Inc., 2010.

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9

Fresh, Chuck. Extreme Marketing and Promotion : Promoting and Protecting Your Small Business. Brevard Marketing, 2000.

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10

Hobbs, Simon. Cultivating Extreme Art Cinema. Edinburgh University Press, 2018. http://dx.doi.org/10.3366/edinburgh/9781474427371.001.0001.

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The use of hard-core sex and brutal violence in films such as Antichrist, Romance and Irreversible has been branded by many as an unsophisticated attempt to attract audiences. These accusations of gimmickry have been directed towards a range of extreme art films, however they have rarely been explored in detail. This book therefore seeks to investigate the validity of these claims by considering the extent to which these often infamous sequences of extremity inform the commercial identity of the film. Through close textual analysis of various paratexts, the book examines how sleeve designs, bl
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11

Weygandt, Jerry J., Wiley, Donald E. Kieso, and Paul D. Kimmel. The Online Business Survival Guide : "Doing Business Under Extreme Conditions". Wiley, 2001.

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12

Rubino, Joe. Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth. Wiley & Sons, Incorporated, John, 2011.

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13

Rubino, Joe. Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth. Wiley & Sons, Incorporated, John, 2008.

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14

Rubino, Joe. Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealth. Wiley & Sons, Incorporated, John, 2005.

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15

Milteer, Lee, Dan S. Kennedy, and Adam Witty. Renegade Millionaire: 7 Secrets To Extreme Wealth, Autonomy, And Entrepreneurial Success. Advantage Media Group, 2020.

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16

Rubino, Joe. The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously-Guarded Secrets to Building Extreme Wealth. Wiley, 2005.

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17

Kotabe. Global Marketing Management 2E Online Business Sur Vival Guide Doing Business under Extreme Condition S Set. Wiley & Sons, Incorporated, John, 2002.

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18

Frey, Mattias. Extreme Cinema: The Transgressive Rhetoric of Today's Art Film Culture. Rutgers University Press, 2016.

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19

Frey, Mattias. Extreme Cinema: The Transgressive Rhetoric of Today's Art Film Culture. Rutgers University Press, 2016.

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20

Extreme Cinema: The Transgressive Rhetoric of Today's Art Film Culture. Rutgers University Press, 2016.

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21

Frey, Mattias. Extreme Cinema: The Transgressive Rhetoric of Today's Art Film Culture. Rutgers University Press, 2016.

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22

Frank, Thomas. One Market Under God: Extreme Capitalism, Market Populism, and the End of Economic Democracy. Anchor, 2001.

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23

Levinson, David, and Gertrud Pfister, eds. Berkshire Encyclopedia of World Sport. Berkshire Publishing Group, 2016. http://dx.doi.org/10.1093/acref/9780190622695.001.0001.

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300 entriesThis renowned encyclopedia provides comprehensive coverage of the culture, history, and business of sports around the world. The third edition brings the study of sports into the 21st century by integrating Berkshire's past work on women's sports and extreme sports into a complete sporting library. It includes over 300 updated and new articles on sports management and marketing, branding, sponsorship, doping scandals, sporting goods, extreme and fantasy sports, and technology, as well as on environmental and economic issues. Every sport imaginable is covered, and articles focus on t
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24

Leyland, Simonne. CPA Marketing : Effective Strategies to Get You Making Cash Extremely Fast: Cpa Marketing Definition. Independently Published, 2021.

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25

Cook, Nicholas. Beyond Music. Edited by John Richardson, Claudia Gorbman, and Carol Vernallis. Oxford University Press, 2013. http://dx.doi.org/10.1093/oxfordhb/9780199733866.013.0005.

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This article appears in theOxford Handbook of New Audiovisual Aestheticsedited by John Richardson, Claudia Gorbman, and Carol Vernallis. “Multimedia” is not simply a genre category but also a mentality. Aesthetic thinking has been conditioned by text-based approaches according to which meaning is inherent. By contrast, multimedia practice and theory are predicated on dynamic interaction of media and generation of emergent meaning in real time. Digital and Internet technologies have enabled significant extension of multimedia practices, transforming principles of montage and extreme intertextua
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26

Higdon, Tom, Ray Schreiter, and Graham Fisher. Extremely Efficient Social Media Strategies for Network Marketing: Become a Pro Network / Multi-Level Marketer by Using Step by Step Digital Marketing Methods for Finding Success with Your MLM Business. Independently Published, 2019.

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27

Preston, Katherine K. Emma Abbott, the “People’s Prima Donna”. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780199371655.003.0006.

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The focus of this chapter is the most successful grand opera company of the decade, the troupe of Emma Abbott. This prima donna was thoroughly trained in the Italian school and performed primarily translated versions of the same continental repertory mounted by companies like James Mapleson’s. A self-made woman who thoroughly understood marketing, Abbott created a new audience of middle-class American opera lovers by providing an entertainment-oriented middlebrow style of opera that was located on the operatic continuum somewhere between comic or light opera and the socially or culturally elit
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28

Moscovici, Claudia. Reflections on Art and Culture. The Rowman & Littlefield Publishing Group, 2025. https://doi.org/10.5040/9798881844899.

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Reflections on Art and Culture: From Diderot’s Salons to Panodyssey and Art Explora offers a series of art reviews of some of the most exciting and artistically diverse trends in contemporary painting, sculpture and photography, presented in light of art history, aesthetics and intellectual history. It also introduces two of the most promising cultural ventures that build upon the Enlightenment tradition of the salons: Panodyssey (founded by French entrepreneur and music executive Alexandre Leforestier) and Art Explora (founded by two of the leaders of Paris’s top museums, Frédéric Jousset and
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29

Kumar M., Dileep. 50 short case studies in business management. UUM Press, 2012. http://dx.doi.org/10.32890/9789670474243.

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The Higher Education Institutions that run business management programs in Malaysia is under severe criticism from industry that the passing out management graduates do not have adequate practical exposure to the industry and lack of practical skills to deal industrial issues proactively as the catalyst of change.This indicates that the traditional management education curriculum, as presently constituted, may not be adequately preparing individuals for the challenges they experience as professional managers.To deal with this issue, many management institutes are adopting case study as a pedag
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