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Journal articles on the topic 'Extreme marketing'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Allenby, Greg M., and James L. Ginter. "Using Extremes to Design Products and Segment Markets." Journal of Marketing Research 32, no. 4 (1995): 392–403. http://dx.doi.org/10.1177/002224379503200402.

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Current marketing methodologies used to study consumers are inadequate for identifying and understanding respondents whose preferences for a product offering are most extreme. These “extreme respondents” have important implications for product design and market segmentation decisions. The authors develop a hierarchical Bayes random-effects model and apply it to a conjoint study of credit card attributes. Their proposed model facilitates an in-depth study of respondent heterogeneity, especially of extreme respondents. The authors demonstrate the importance of characterizing extremes in identify

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Huang, Qian, Juan Chen, Ruoxi Li, and Jingtong Liu. "Experiencing awe, engaging in extreme sports: Incidental awe as an effective promoter for extreme sports engagement." Journal of Business Research 170 (January 2024): 114330. http://dx.doi.org/10.1016/j.jbusres.2023.114330.

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Montaguti, Elisa, and Alessandra Zammit. "Being the first entrant and getting stuck in the middle." European Journal of Marketing 51, no. 7/8 (2017): 1178–96. http://dx.doi.org/10.1108/ejm-09-2016-0521.

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Purpose This paper aims to examine how pioneering advantage interacts with the compromise effect generated by new product entries. Building on prior work on pioneering advantage and extreme aversion, this research moves toward understanding how the choice share of a pioneer realigns as a consequence of new product entries generating compromise-like scenarios. Design/methodology/approach The authors run three experiments to test their propositions. The authors present one study which documents the effect. The second study provides process evidence. The third study suggests how brands can neutra

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Cabooter, Elke, Kobe Millet, Bert Weijters, and Mario Pandelaere. "The ‘I’ in extreme responding." Journal of Consumer Psychology 26, no. 4 (2016): 510–23. http://dx.doi.org/10.1016/j.jcps.2016.03.002.

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Fine, Monica B., Kimberly Gleason, and Michael Mullen. "Marketing spending and aftermarket performance of IPO firms." Marketing Intelligence & Planning 35, no. 4 (2017): 560–76. http://dx.doi.org/10.1108/mip-05-2016-0083.

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Purpose Increasingly, marketing managers are asked to consider the financial implications, in terms of both book and market values, when making strategic decisions. The purpose of this paper is to investigate the role of marketing expenditures in explaining the variation in the aftermarket performance of a sample of firms conducting initial public offerings (IPOs). Design/methodology/approach Theories from marketing and finance – market-based assets (MBA) theory and signaling theory respectively – serve as the conceptual basis of this paper. The results of this study, based on a sample of 2,10

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Climent, Francisco, Alexandre Momparler, and Pedro Carmona. "Anticipating bank distress in the Eurozone: An Extreme Gradient Boosting approach." Journal of Business Research 101 (August 2019): 885–96. http://dx.doi.org/10.1016/j.jbusres.2018.11.015.

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Black, Hulda G., Emily A. Goad, and Jill S. Attaway. "Medical errors: extreme service failures and recoveries." International Journal of Pharmaceutical and Healthcare Marketing 12, no. 1 (2018): 15–24. http://dx.doi.org/10.1108/ijphm-11-2016-0063.

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Purpose The purpose of this research is to investigate the relationship among jurors’ attribution of responsibility of the error, patient styles and juror decisions (e.g. acquittal of the physician). Specifically, this research examines the influence of an individual’s approach to their healthcare (active vs. passive), and decisions to acquit in malpractice cases. Design/methodology/approach In total, 459 individuals were surveyed using a commercial call center for participation in a corresponding mail survey. Surveys were also distributed to undergraduate business students at a Midwestern uni

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Ardilla, Irna, and Nuri Aslami. "Konsep Seling dan Marketing." Transformasi Manageria: Journal of Islamic Education Management 2, no. 1 (2022): 11–20. http://dx.doi.org/10.47467/manageria.v2i1.858.

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Abstract In general, the design of organizational principles obtains certain benefits or improvements to the most extreme that can be expected, and supports to further advance the situation of the organization in seeking its long-term goals. The reason can be achieved if the sale of the organization is held on what has been arranged and this has been arranged beforehand. Therefore, this does not mean that every product or service of the organization that is purchased by the client, will always bring financial benefits to the organization. Around here, there are several variables that the

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Daniels, Kerry, Ian Frederick Wilkinson, Louise Young, and Steven (Qiang) Lu. "Extreme brand love: measuring and modelling the intensity of sports team love." European Journal of Marketing 54, no. 9 (2020): 2195–221. http://dx.doi.org/10.1108/ejm-12-2018-0878.

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Purpose The purpose of this paper is to advance the understanding of brand love by studying its intensity and the nature of extreme forms of it, rather than its presence or absence. The love of a sports team is a type of brand love and is a valuable context to study of brand love intensity because the intensity of love can become more extreme than for products; it has two distinctive features that are theoretically, management and policy relevant; and it is an under-researched context in marketing that is socially and economically significant. Design/methodology/approach The authors empiricall

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Wolburg, Joyce M., and Nathan Gilkerson. "The Ultimate Cliffhanger: Campaign Strategies and Extreme Drinking Rituals for Turning 21." Journal of Current Issues & Research in Advertising 40, no. 1 (2018): 20–35. http://dx.doi.org/10.1080/10641734.2018.1500323.

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Raggiotto, Francesco, Daniele Scarpi, and Michela C. Mason. "Faster! More! Better! Drivers of upgrading among participants in extreme sports events." Journal of Business Research 102 (September 2019): 1–11. http://dx.doi.org/10.1016/j.jbusres.2019.04.047.

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Sadewo, Wisnu, and Satriyo Adhy. "Perancangan dan Implementasi Android-Mobile System Marketing Surveyor (A-MS2) Menggunakan Metode Personal Extreme Programming (PXP)." JURNAL MASYARAKAT INFORMATIKA 7, no. 2 (2017): 39–45. http://dx.doi.org/10.14710/jmasif.7.2.31466.

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Perusahaan saat ini dituntut untuk dapat melakukan pelayanan yang optimal terhadap nasabah dengan segala aspek yang dimiliki. Surveyor seringkali tidak dapat memberikan hasil surveinya pada hari yang sama kepada kredit analis karena jarak yang jauh dari rumah nasabah serta waktu tempuh untuk kembali ke kantor yang lama. Surveyor lapangan yang bertugas melakukan pengecekan data secara faktual ke calon nasabah harus memiliki perangkat yang sesuai agar pekerjaan yang dilakukan lebih optimal. Perkembangan teknologi mobile seperti smartphone saat ini dapat dimanfaatkan sebagai sarana pendukung dala

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Michelson, Grant, and Rohan Miller. "Taboos, morality and marketing: towards a conceptual model and illustration." Journal of Consumer Marketing 36, no. 3 (2019): 393–400. http://dx.doi.org/10.1108/jcm-03-2018-2621.

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Purpose Drawing on the anthropological literature, this paper aims to develop a model of taboos (morality) that applies to the marketing, consumer behaviour and consumption contexts. Design/methodology/approach The paper is mainly conceptual but illustrates the general premises of the model with a case study of “dark” tourism and the contemporary marketing of the Auschwitz concentration camp. Findings The paper shows that even extreme taboos can be commodified and traded-off, and that not even the horrific deaths and large-scale suffering that occurred at Auschwitz are “sacred”. This can occur

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Sifa Fauziah and Afrizal Zein. "Perancangan Sistem Web Single Level Marketing Toko SR12 dengan Metode Personal XP (PXP)." Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 3, no. 2 (2025): 30–42. https://doi.org/10.62951/bridge.v3i2.418.

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Skincare Distributor Sr12 is a Distributor that provides herbal beauty products from PT. SR12 Herbal Perkasa. PT. SR12 Herbal Perkasa is a company engaged in the field of herbal & skin care which was established in 2015 by Toni Firmansyah, S. Farm., Apt as the main director, Asrianty Salam, S.Farm as a pharmacist who is responsible for Plant Operational. The Sr12 Distributor Store requires more active and wider marketing to increase sales. To improve marketing, an information system is needed that can make it easier for consumers to find information about product information and marketing

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Raggiotto, Francesco. "Risk is my business. Determinants of revisit intentions among participants in extreme sporting events." MERCATI & COMPETITIVITÀ, no. 2 (June 2019): 105–26. http://dx.doi.org/10.3280/mc2-2019oa8134.

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Multi-billion-dollar revenues and thousands of people involved, qualify extreme sports as a growing marketing phenomenon. This study addresses the determinants of consumer-athletes intention to revisit extreme sport events. We propose a model investigating the role sensation-seeking tendency, event satisfaction, and event image fit in determining revisit intention of active participants, basing on sensationseeking theory. The model is empirically tested with the SPSS PROCESS macro on 240 active participants in extreme sport events. The findings suggest that sensationseeking leads to revisit in

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de Rezende, Naia A., and Denise D. de Medeiros. "How rating scales influence responses’ reliability, extreme points, middle point and respondent’s preferences." Journal of Business Research 138 (January 2022): 266–74. http://dx.doi.org/10.1016/j.jbusres.2021.09.031.

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Bryson, Douglas, Glyn Atwal, and Peter Hultén. "Towards the conceptualisation of the antecedents of extreme negative affect towards luxury brands." Qualitative Market Research: An International Journal 16, no. 4 (2013): 393–405. http://dx.doi.org/10.1108/qmr-06-2013-0043.

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Зайцева, Дарья, Daria Zaitseva, Инна Краковецкая, and Inna Krakovetskaia. "GREEN MARKETING: tendencies and perspectives." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2016, no. 2 (2016): 55–60. http://dx.doi.org/10.21603/2500-3372-2016-2-55-60.

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This article is devoted to the study of new marketing strategies used in green marketing. Green marketing includes both green products and green oriented companies. Companies that seek to enter the new "green" niche need to rethink the 4 P’s (product, price, place and promotion) of traditional marketing and use these new strategies to promote environmentally friendly products. Research into this field has yielded four main strategies of ecological marketing: "Lean green", "Defensive green", "Shaded green" and "Extreme green". Each environmental marketing strategy presented in this article is d

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Raggiotto, Francesco, Daniele Scarpi, and Andrea Moretti. "Advertising on the edge: appeal effectiveness when advertising in extreme sports." International Journal of Advertising 39, no. 5 (2019): 655–78. http://dx.doi.org/10.1080/02650487.2019.1653009.

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Ronokusumo, Atahasi, and Ktut Silvanita Mangani. "Marketing risk analysis of red chili." JURNAL MANAJEMEN 13, no. 4 (2022): 662–69. http://dx.doi.org/10.30872/jmmn.v13i4.10168.

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This study aims to determine the marketing risks as a whole in red chili agribusiness in the Cibedug village, Ciawi area. West Java is one of the chili agribusiness centers closest to the capital city which is a very large market potential. Starting with a group discussion forum among red chili farmers, the authors use interviews as well as surveys of red chili agribusiness entrepreneurs. Data analysis was carried out in a simple qualitative and quantitative way that found at least 10 (ten) unwanted events and the impact of existing opportunities, unwanted events that must be prioritized to be

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Neuschel, Robert P., and Dawn M. Russell. "Customer Driven Marketing in the Transportation/Logistics Industry." International Journal of Logistics Management 9, no. 2 (1998): 99–105. http://dx.doi.org/10.1108/09574099810805799.

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Since deregulation of the airlines in 1978, and rail and truck in 1980, the transportation/logistics Industry has undergone significant changes. The trend has been one of improved efficiency and extreme price and cost pressures, requiring more of a customer driven marketing approach on the part of transportation/logistics service providers. This article identifies some of the more significant changes that have affected the industry and offers considerations for decision making to those who are tasked with making critical marketing decisions. Finally, a vision of the future of the transportatio

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LEE XUAN CHIAN, Khai Wah Khaw, XINYING CHEW, ALHAMZAH ALNOOR, and WEI CHIEN NG. "Bank Direct Marketing Campaign Success Prediction." Applied Mathematics and Computational Intelligence (AMCI) 13, no. 3 (2024): 95–114. http://dx.doi.org/10.58915/amci.v13i3.644.

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Nowadays, there are more new and innovative bank marketing strategies available that contribute to customer engagement and acquisition. Banks must launch marketing campaigns that can successfully attract customers from other competitors. Therefore, the purpose of the research is to apply Machine Learning techniques in predicting the success of a bank’s direct marketing campaign using supervised classification algorithms. Six algorithms are implemented which are Logistic Regression (LR), Support Vector Machine (SVM), Decision Tree (DT), Random Forest (RF), Gaussian Naïve Bayes (GNB) and Extreme

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Yapari, Reinaldi. "ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA." Journal of Visual Communication Design 5, no. 2 (2021): 1–11. http://dx.doi.org/10.37715/vcd.v5i2.2323.

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ABSTRACT  The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia.

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Yapari, Reinaldi. "ANALYSIS REGARDING THE IMPORTANCE OF PROMOTION IN STEEL COMPANIES IN INDONESIA." VCD 5, no. 2 (2021): 71–81. http://dx.doi.org/10.37715/vcd.v5i2.2686.

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The purpose of this research is to find out the promotion and marketing strategy for steel companies in Indonesia. The research method used in this research is qualitative and quantitative research methods. Qualitative research methods include interviews with resource persons and product users (extreme users and expert users) as well as literature studies of journals related to light steel, promotion, and marketing strategy. The conclusion of this research is the need for a promotion that can be accepted by customers and to be able to promote steel companies in Indonesia. Keyword: brandi

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Arifah, Dina, Triando Hamonangan Saragih, Dwi Kartini, Muliadi Muliadi, and Muhammad Itqan Mazdadi. "Application of SMOTE to Handle Imbalance Class in Deposit Classification Using the Extreme Gradient Boosting Algorithm." Jurnal Ilmiah Teknik Elektro Komputer dan Informatika 9, no. 2 (2023): 396–410. https://doi.org/10.26555/jiteki.v9i2.26155.

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Deposits became one of the main products and funding sources for banks and increasing deposit marketing is very important. However, telemarketing as a form of deposit marketing is less effective and efficient as it requires calling every customer for deposit offers. Therefore, the identification of potential deposit customers was necessary so that telemarketing became more effective and efficient by targeting the right customers, thus improving bank marketing performance with the ultimate goal of increasing sources of funding for banks. To identify customers, data mining is used with the UCI B

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Bucchignani, Edoardo, Alessandra Lucia Zollo, and Myriam Montesarchio. "Analysis of Expected Climate Extreme Variability with Regional Climate Simulations over Napoli Capodichino Airport: A Contribution to a Climate Risk Assessment Framework." Earth 2, no. 4 (2021): 980–96. http://dx.doi.org/10.3390/earth2040058.

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In recent years, the scientific community has paid particular attention to the analysis of extreme events, such as heat waves, droughts, and intense rain events that have caused loss of human life and significant economic damage. Climate-related extremes generally produce large impact on infrastructures, especially on those with insufficient design, while some infrastructures may become inadequate under the effects of severe extremes. In the particular case of airports, the increase in frequency and severity of extreme weather events will worsen their deterioration rate. This work presents an

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Clarke, Irvine. "Extreme response style in cross‐cultural research." International Marketing Review 18, no. 3 (2001): 301–24. http://dx.doi.org/10.1108/02651330110396488.

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Jansen Wiratama, Sobiyanto Sobiyanto, and Felix Yoto Theoderic. "UTILIZING EXTREME PROGRAMMING METHODOLOGY FOR DEVELOPING AN ANDROID-BASED SALESMAN VISITATION APPLICATION IN THE WATER TANK INDUSTRY." JSiI (Jurnal Sistem Informasi) 10, no. 2 (2023): 122–27. http://dx.doi.org/10.30656/jsii.v10i2.7111.

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Integrating technology and industries has opened doors to new possibilities, leading to innovative solutions that reshape traditional practices. The water tank industry is an example that has witnessed significant technological influence as companies seek to optimize production processes, improve product quality, and enhance customer interactions. This article focuses on PT Sanggabuana Berjaya Indonesia (SBI), a company operating in the water tank industry in Indonesia. It discusses challenges related to conventional reporting methods for marketing visits and route determination for their mark

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Yang, Defeng, Hao Shen, and Robert S. Wyer. "The face is the index of the mind: understanding the association between self-construal and facial expressions." European Journal of Marketing 55, no. 6 (2021): 1664–78. http://dx.doi.org/10.1108/ejm-03-2019-0295.

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Purpose This study aims to examine the relationship between consumers’ emotional expressions and their self-construals. The authors suggest that because an independent self-construal can reinforce the free expression of emotion, the expression of extreme emotions is likely to become associated with feelings of independence through social learning. Design/methodology/approach The paper includes five studies. Study 1A provided evidence that priming participants with different types of self-construal can influence the extremity of their emotional expressions. Study 1B showed that chronic self-con

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Nomran, Naji Mansour, Razali Haron, and Rusni Hassan. "Shari’ah supervisory board characteristics effects on Islamic banks’ performance." International Journal of Bank Marketing 36, no. 2 (2018): 290–304. http://dx.doi.org/10.1108/ijbm-12-2016-0197.

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Purpose Islamic banks (IBs) must stay Shari’ah compliant to enhance their customer loyalty and obtain a competitive edge. Given the performance of Shari’ah supervisory board (SSB) continues to be a matter of concern especially for IBs across countries that have a different regulatory environment, the purpose of this paper is to examine the effects of SSB characteristics on IBs’ performance in Malaysia being a country that applies the most extreme intervention of regulatory agencies (pro-active model). Design/methodology/approach A sample of 15 Malaysian IBs is used to test the study hypotheses

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Sonawane, Chetan Sudhakar, and A. Thirunnavukkarasu. "Marketing of Library and Information Products and Services – A Reoriented Digital Marketing Approach." International Journal on Recent and Innovation Trends in Computing and Communication 11, no. 10s (2023): 34–39. http://dx.doi.org/10.17762/ijritcc.v11i10s.7591.

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The purpose of this paper is to provide a new reoriented approach to the Marketing of Library and Information Products and Services for the survival of the libraries in the future. The paper tried to explore digital tools and techniques as a part of the reoriented approach. Libraries and information centers struggle mightily in the digital age to advertise their products and services to a wide variety of users. The digitally sophisticated audience cannot be reached or engaged with using traditional marketing techniques. This paper presents literature review of the available literature with a v

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Zhang, Qinyao. "Linking Viral Marketing to Brand Awareness: The Case of Red Bull." Highlights in Business, Economics and Management 46 (December 24, 2024): 58–64. https://doi.org/10.54097/sdqfw212.

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Viral marketing deeply reveals the mechanism by which information spreads naturally in social networks. Through viral marketing, brands are able to achieve better results in terms of brand awareness compared to traditional marketing methods. This paper examines and analyzes how Red Bull used viral marketing strategy to increase its brand awareness in the global market. The study demonstrates the importance of this strategy in an era of globalization of markets and digitalization of information. Using the Red Bull marketing case as a backdrop, the article examines Red Bull's marketing activitie

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Horváth, Csilla, and Feray Adıgüzel. "Shopping enjoyment to the extreme: Hedonic shopping motivations and compulsive buying in developed and emerging markets." Journal of Business Research 86 (May 2018): 300–310. http://dx.doi.org/10.1016/j.jbusres.2017.07.013.

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He, Wanting, Xixi Zhu, and Lianghui Zhao. "Comparative Analysis of the Effects of False Low-Price Marketing Strategy on Multiple Platforms." Proceedings of Business and Economic Studies 4, no. 6 (2021): 32–38. http://dx.doi.org/10.26689/pbes.v4i6.2827.

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In order to make full use of the characteristics of commodity prices, merchants on e-commerce platforms have adopted the low-price marketing strategy. Regular promotional discounts can bring new vitality to the commodity sales market, but extreme discount marketing methods would lead to serious impacts on the sales of competing products, thus affecting the stable development of the online shopping market. The sales data of four electrical products using the false low-price marketing strategy on three e-commerce platforms (Taobao, JD, and Amazon) were used in this study. The sales data from dif

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Balyan, Vivek, Patanjal Kumar, and Meghna Rathee. "Modelling Success Factors for Sustainable Growth of the Handicraft Industry in Extreme Weather Region." International Journal of Mathematical, Engineering and Management Sciences 10, no. 4 (2024): 1156–77. https://doi.org/10.33889/ijmems.2025.10.4.055.

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The handicraft industry of Ladakh is where culture, economy and environment meet. Despite the potential, the sector faces many challenges - limited market access, outdated production methods and fluctuating demand. Key elements like supply chain and logistics, awareness of government policies, environmental practices, contingency planning, training opportunities, lean management, online presence, marketing, product visibility, social innovation and supplier networks are identified through literature review and stakeholder interviews. Interpretive Structural Modelling (ISM) is used to examine t

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Maher, Jill K. "Its Called Fruit Juice So Its Good For Me Right?: An Exploratory Study Of Childrens Fruit Content Inferences Made From Food Brand Names And Packaging." Journal of Applied Business Research (JABR) 28, no. 3 (2012): 501. http://dx.doi.org/10.19030/jabr.v28i3.6964.

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Food and beverage marketing to children has come under extreme scrutiny in the past several years as it has been recognized as a potential contributor to the childhood obesity epidemic. It is not the purpose of this research to make the connection between food marketing and childhood obesity. However, an important aspect in fighting this epidemic is corporate responsibility in conveying clear brand information. From an information processing framework, this research examines the inferences made by children about fruit content in childrens food and beverage products. It focuses on food products

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Guercini, Simone, and Matilde Milanesi. "Extreme luxury fashion: business model and internationalization process." International Marketing Review 34, no. 3 (2017): 403–24. http://dx.doi.org/10.1108/imr-08-2015-0183.

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Purpose The purpose of this paper is to identify the defining characteristics of the extreme luxury fashion business model (ELFBM) and the relationship between this business model and the process of firm internationalization. The paper examines the potentially positive outcomes of differences and distances in the internationalization process of extreme luxury fashion companies. Design/methodology/approach The paper presents and discusses the data collected during a five-year case analysis of an Italian luxury company. The main characteristics of the business model are identified in terms of pr

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Carpenter, Jason M. "Extreme value shoppers in the United States." International Journal of Retail & Distribution Management 37, no. 9 (2009): 804–13. http://dx.doi.org/10.1108/09590550910975835.

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Talukdar, Debabrata, Dinesh K. Gauri, and Dhruv Grewal. "An Empirical Analysis of the Extreme Cherry Picking Behavior of Consumers in the Frequently Purchased Goods Market." Journal of Retailing 86, no. 4 (2010): 336–54. http://dx.doi.org/10.1016/j.jretai.2010.06.002.

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Umam, M. Firkul. "Rancang Bangun E-Marketing Wisata Desa." Jurnal Ilmiah Mahasiswa Sistem Informasi dan Komputer Akuntansi 1, no. 1 (2023): 20–26. http://dx.doi.org/10.33365/jimasika.v1i1.2500.

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Wisata desa merupakan destinasi wisata dalam bidang budaya, seni, kreatifitas dan kearifan masyarakat. Wisata desa yang berada pada provinsi Lampung, terletak di Desa Braja Harajosari, Kecamatan Braja Selebah, Kabupaten Lampung Timur dan merupakan salah satu dari 37 desa penyanggah taman nasional way kambas dan berbatasan langsung dengan Taman Nasional Way Kambar (TNWK). Proses pemasaran yang dilakukan saat ini masih menggunakan brosur, banner dan memanfaatkan media sosial seperti instagram, dan facebook. Proses tersebut dirasa sudah cukup baik dari segi pemasaran akan tetapi proses manajemen

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Peterson, Robert A., Pablo Rhi-Perez, and Gerald Albaum. "A Cross-National Comparison of Extreme Response Style Measures." International Journal of Market Research 56, no. 1 (2014): 89–110. http://dx.doi.org/10.2501/ijmr-2014-005.

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Five measures of extreme response style were compared across 6,146 study participants from 36 countries: the traditional measure, a modified traditional measure, the individual standard deviation, an index of dispersion and an index of entropy. The traditional measure of extreme response style, whereby the two extreme categories of an item or rating scale are assigned a value of ‘1’, all interior categories are assigned a value of ‘0’ and the sum of the ‘1’ values reflects the extent of extreme responding behaviour, performed slightly better than the other extreme response style measures exami

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Uikey, Ashish A. "Influence of Agricultural Marketing on Indian Agribusiness – A Marketing Personnels' POV." Journal of Experimental Agriculture International 45, no. 3 (2023): 1–10. http://dx.doi.org/10.9734/jeai/2023/v45i32105.

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India's agriculture industry is crucial to the overall growth of the country's economy. As a consequence of this, boosting the output of agriculture is strongly encouraged. In order for the marketing infrastructure to keep up with rising agricultural output, it will need to undergo development. For this reason, a robust agricultural marketing system is of the utmost significance for a nation that relies so heavily on farming as the primary economic activity. At the current time, the agricultural industry is confronted with a substantial number of dangers and obstacles. Farmers suffer from extr

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Yoo, Jonghyun, Jiyong Eom, and Yuyu Zhou. "Thermal comfort and retail sales: A big data analysis of extreme temperature's impact on brick-and-mortar stores." Journal of Retailing and Consumer Services 77 (March 2024): 103699. http://dx.doi.org/10.1016/j.jretconser.2023.103699.

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Susilo, Jacob Irwanto, and Rendy Iswanto. "Penggunaan Media Sosial Instagram sebagai Media Promosi untuk Menaikkan Brand Awareness Parvis Production." Jurnal Desain Komunikasi Visual Asia 7, no. 02 (2023): 81. http://dx.doi.org/10.32815/jeskovsia.v7i02.923.

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Marketing strategies are entering the digital era through digital marketing. Videography is a common form of digital marketing used by businesses. However, the challenge lies in the underutilization of video marketing by the public due to cost constraints. In response, Parvis Production has emerged to address the issues faced by MSMEs. Parvis Production is a Videography brand that focuses on creating commercial videography targeting the MSME market. The primary promotional platform used is Instagram, utilizing feeds and reels as content formats. Qualitative data collection for research involve

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Arifah, Ika Diyah Candra. "Revisiting Green Marketing Implementation in Halal Cosmetic Brands." al-Uqud : Journal of Islamic Economics 4, no. 2 (2020): 285. http://dx.doi.org/10.26740/al-uqud.v4n2.p285-306.

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The growing green consumer who selecting products that socially and environmentally ethical products, encourages cosmetics producers in Indonesia to produce more environmentally friendly product in terms of materials, ingredients, packaging, and even the strategy to promote it. As this market segment continues to grow and develop, cosmetics manufacturers are required to be more competitive by applying green marketing values. Therefore, this study aims to investigate how halal cosmetic brands applying green marketing based on the concept of green marketing strategy and Islamic Marketing Ethics

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Comfort, Louise K. "Rethinking Security: Organizational Fragility in Extreme Events." Public Administration Review 62, s1 (2002): 98–107. http://dx.doi.org/10.1111/1540-6210.62.s1.18.

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Kealeboga, Sekgopa T., Lagat K. Job, and Tselaesele M. Nelson. "Profitability of Small Scale Vegetable Production in Southern District, Botswana." Journal of Agricultural Studies 5, no. 1 (2017): 35. http://dx.doi.org/10.5296/jas.v5i1.10199.

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Government determination to eradicate extreme poverty and food insecurity among Batswana through small scale vegetable production program appears not to transform their economic stance. Rural households that are part of Poverty Eradication Programme were investigated to determine if backyard gardens were profitable enough to improve incomes, reduce extreme poverty, and increase food security. The study aimed at analysing profitability and identifying factors that affect profitability of backyard gardening. Multi-stage sampling technique was used to collect data from 100 rural households who ar

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Nabilla, Nabilla Agustina. "Analisis dan Perancangan E-Commerce Mitra Dolanan Store Guna Meningkatkan Layanan Penjualan dengan Metode Extreme Programming." JURNAL PILAR TEKNOLOGI Jurnal Ilmiah Ilmu Ilmu Teknik 7, no. 2 (2022): 10–17. http://dx.doi.org/10.33319/piltek.v7i2.120.

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Mitra Dolanan Store is a company engaged in the retail of children's toys. However, the shop is still not supported with good facilities. As in the case of data processing goods and customers still use a system that is less efficient. Likewise in the marketing system in this store, they still do offline marketing by making banners and posters that are installed in front of the store. In this study, the method used in system design is the Extreme Programming method. The Extreme Programming method has the first stage of planning (Planning), then the second is designing (Design), then the third i

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Moufahim, Mona, Michael Humphreys, Darryn Mitussis, and James Fitchett. "Interpreting discourse: a critical discourse analysis of the marketing of an extreme right party." Journal of Marketing Management 23, no. 5-6 (2007): 537–58. http://dx.doi.org/10.1362/026725707x212829.

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Juliandi, Muhammad Risky, Yanty Faradillah Siahaan, and Nurjamiyah -. "PERANCANGAN SISTEM E-MARKETING PRODUK CONTENT CREATOR MENGGUNAKAN METODE SOSTAC." Syntax : Journal of Software Engineering, Computer Science and Information Technology 4, no. 1 (2023): 281–88. http://dx.doi.org/10.46576/syntax.v4i1.2887.

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Teknologi informasi telah berkembang salah satunya pada kegiatan content creator. Pada saat ini banyak content creator telah menggunakan media sosial sebagai pemasaran yang mereka lakukan tetapi terdapat kendala yaitu kurang lengkap informasi yang diberikan oleh content creator dan masyarakat harus mencari satu per satu media sosial yang dimiliki content creator, serta lamanya proses pencarian content creator. Strategi proses model untuk perancangan E-Marketing menggunakan pengembangan SOSTAC dan perbedaan tahapan yang akan terlibat dalam strategi pemasaran dari pengembangan strategi untuk imp

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