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Journal articles on the topic 'FASHION E-RETAILER'

Author: Grafiati

Published: 11 September 2023

Last updated: 31 July 2025

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1

Mou, Jinjin, and Shuyun Wang. "Value-Added Service for Fashion Product Supply Chain with Overseas Warehouse Logistics Outsourcing." Mathematical Problems in Engineering 2023 (February 13, 2023): 1–14. http://dx.doi.org/10.1155/2023/8798358.

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To quickly respond to consumer demand, more and more fashion product cross-border e-commerce (CBEC) retailers outsource international logistics to an integrated overseas warehouse logistics provider (OWLP). Due to the scarcity of integrated OWLP, this paper investigates the effect of the Stackelberg game, where the OWLP dominated the supply chain, and the cooperative game where the retailer and the OWLP are consistent with the interests, on pricing, and the comprehensive value-added service (VAS) strategy for a fashion product and explores the effect of demand coefficient factors on decision-m

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Lorenzo-Romero, Carlota, María-Encarnación Andrés-Martínez, María Cordente-Rodríguez, and Miguel Ángel Gómez-Borja. "Active Participation of E-Consumer: A Qualitative Analysis From Fashion Retailer Perspective." SAGE Open 11, no. 1 (2021): 215824402097916. http://dx.doi.org/10.1177/2158244020979169.

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This work aims to study the web innovation strategies used by Spanish companies in the fashion and accessories sector, with the specific aim of analyzing co-creation as an innovation strategy so that this link with customers will improve efficiency and effectiveness in decision-making. Qualitative research was carried out through in-depth interviews with Spanish professionals and companies in the fashion and accessories sector. Then, a theoretical model was proposed. This model integrates value co-creation, social networking, participation, engagement, feedback, and other variables. This quali

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Mutha, Aditi. "ZUDIO BY TATA GROUP: THRIVING IN THE BRICK-AND-MORTAR ERA." INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN COMMERCE, MANAGEMENT & SOCIAL SCIENCE 07, no. 02(I) (2024): 165–69. http://dx.doi.org/10.62823/7.2(i).6626.

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This study explores the strategic resilience and transformation of Zudio, a fashion retailer under the esteemed Tata Group. In an era overshadowed by e-commerce, Zudio, known for its affordable fashion offerings, has defied industry trends by thriving as a brick-and-mortar retailer. The study delves into the innovative measures and strategic decisions taken by Zudio's leadership to maintain its relevance and profitability in an evolving retail landscape. It provides insights into the challenges faced and the tactics employed to ensure Zudio's continued success as a physical retail brand.

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Vijaya Bhaskar.Reddypogu, Devi Prasad.U. "Demand Forecasting in E-Commerce Fashion Retail: A Comparative Study of Generative AI, LSTM and ARIMA Models." Journal of Information Systems Engineering and Management 10, no. 18s (2025): 23–28. https://doi.org/10.52783/jisem.v10i18s.2876.

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Introduction: Demand forecasting is considered one of the most significant factors of the challenge when working in the highly volatile and competitive field of e-commerce fashion retailing. This paper presents a comparative analysis of three prominent forecasting approaches: Autoregressive models (ARIMA), Long Short Term Memory (LSTM) and Generative Adversarial Network models Objectives: The study aims to analyze the effectiveness of Generative AI, LSTM, and ARIMA Models in Demand Forecasting in E-Commerce and compare their performance Methods: This article analyzes research articles, reports

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Baek, Eunsoo, Ha Kyung Lee, and Ho Jung Choo. "Cross-border online shopping experiences of Chinese shoppers." Asia Pacific Journal of Marketing and Logistics 32, no. 2 (2019): 366–85. http://dx.doi.org/10.1108/apjml-03-2018-0117.

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Purpose The purpose of this paper is to investigate how geographic cues embedded in a website affect Chinese consumers’ cross-border shopping experiences. The study simultaneously explores the effect of telepresence on shoppers’ perceptions of product authenticity and their trust in retailers, key drivers of behavioral intentions. Design/methodology/approach Two experimental conditions were utilized. Geographic cues depicted a famous shopping district in the retailer’s country (South Korea) or the shopper’s country (China). Study participants were female Chinese consumers in their 20s and 30s

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Książkiewicz, Dorota, and Wojciech Piotrowicz. "LAST MILE LOGISTICS DELIVERY IN THE FASHION RETAIL SECTOR: THE CASE OF POLAND." Zeszyty Naukowe Uniwersytetu Gdańskiego. Ekonomika Transportu i Logistyka 69 (November 3, 2017): 51–61. http://dx.doi.org/10.5604/01.3001.0010.5561.

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The paper analyses the delivery options available to Polish customers. It compares two companies: Zalando, a solely online fashion player, and TOP SECRET, an omnichannel retailer which uses both online and traditional stores. For each company, an overview of logistic systems is presented and delivery options as well as product return conditions are analysed. This snapshot of the fashion market confirms that Polish customers have a wide choice of delivery options, from home delivery, through manned collection points (post offices, kiosks and others), to a well-developed city network of automate

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Gong, Mao-Jun, and Jing Wang. "The Competitive and Development Strategy of China’s Local Fast Fashion Apparel Enterprises under New Retail Model." Business Prospects 1, no. 1 (2020): 66–77. http://dx.doi.org/10.52288/bp.27089851.2020.12.05.

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China’s apparel industry has developed greatly and became the world’s largest apparel production and processing base. With its price advantage, popular style, offline stores and online purchase convenience, fast fashion appealed growing consumers of different ages and areas. In recent years, China’s fast fashion clothing has developed rapidly and the market has gradually grown through increases in Cross-border E-commerce activities. SheIn, a Chinese fast fashion apparel enterprise, neither targeted its home country nor sold well there. Instead, the fast fashion online retailer primarily target

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Shi, Ye, Ting Wang, and Layth C. Alwan. "Analytics for Cross‐Border E‐Commerce: Inventory Risk Management of an Online Fashion Retailer." Decision Sciences 51, no. 6 (2020): 1347–76. http://dx.doi.org/10.1111/deci.12429.

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Avery, Jill, Thomas J. Steenburgh, John Deighton, and Mary Caravella. "Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping." GfK Marketing Intelligence Review 5, no. 2 (2013): 28–33. http://dx.doi.org/10.2478/gfkmir-2014-0015.

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Abstract E-commerce is gaining ground and leaving the role of traditional brick-and-mortar stores open to question. With this in mind, a team of researchers performed a case study to determine what effects the store openings of one multichannel retailer of fashion, home furnishings and high-end accessories would have on its catalog and online sales. The opening of brick-and-mortar stores had positive and negative effects for the retailer, but complementary consequences clearly outweighed sales drops in individual channels: In the short term, only catalog sales declined slightly. But over time,

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Gustafsson, Emmelie, Patrik Jonsson, and Jan Holmström. "Reducing retail supply chain costs of product returns using digital product fitting." International Journal of Physical Distribution & Logistics Management 51, no. 8 (2021): 877–96. http://dx.doi.org/10.1108/ijpdlm-10-2020-0334.

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PurposeThis paper investigate how fit uncertainty impacts product return costs in online retailing and how digital product fitting, a pre-sales fitting practice, can reduce fit uncertainty.Design/methodology/approachThe paper analyzes the current performance of a retailer's e-commerce and return operations by estimating costs generated by product returns, including product handling costs, tied-up capital, inventory holding costs, transportation costs, and order-picking costs. The estimated costs were built on 2,229 return transactions from a Scandinavian fashion footwear retailer. A digital pr

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Patten, Elena, Wilson Ozuem, and Kerry Howell. "Service quality in multichannel fashion retailing: an exploratory study." Information Technology & People 33, no. 4 (2020): 1327–56. http://dx.doi.org/10.1108/itp-11-2018-0518.

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Purpose Consumer purchasing behaviour has changed substantially in the light of recent developments in E-commerce. So-called “multichannel customers” tend to switch retail channels during the purchasing process. In order to address changing consumer behaviour, multichannel fashion retailing companies must continue to learn how to provide excellent service to such customers. The purpose of this paper is to contribute to the interpretation of multichannel service quality by explaining it from the perspective of the so-called “multichannel customers”. Design/methodology/approach Drawing on social

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Akhtar, Waleed Hassan, Chihiro Watanabe, Yuji Tou, and Pekka Neittaanmäki. "A New Perspective on the Textile and Apparel Industry in the Digital Transformation Era." Textiles 2, no. 4 (2022): 633–56. http://dx.doi.org/10.3390/textiles2040037.

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The textile and apparel (fashion) industry has been influenced by developments in societal socio-cultural and economic structures. Due to a change in people’s preferences from economic functionality to supra-functionality beyond economic value, the fashion industry is at the forefront of digitalization. The growing digitalization in the fashion industry corresponds to digital fashion, which can satisfy the rapid shift in consumers’ preferences. This paper explores the evolving con-cept of innovations in digital fashion in the textile and apparel industry. Specifically, it centers on the evalua

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Thadepalli, Srivani, and Mr Uday Choudhary. "Synergy of Real and Digital Worlds - Promising Insights for the Future Generations of Fashion." International Journal of Recent Technology and Engineering (IJRTE) 13, no. 1 (2024): 22–26. http://dx.doi.org/10.35940/ijrte.a8054.13010524.

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Digital transformation (DT) is reshaping the fashion industry, revolutionizing the way brands, retailers, and consumers interact. It is not a fad but a necessary step towards innovation and survival in today's business context. Implementing digital transformation requires a bespoke approach that addresses specific challenges and goals within the existing framework of each brand or retailer. Fashion brands are leveraging digital technologies throughout their value chain, from product design and production to marketing and distribution. Computer-aided design (CAD) software, predictive analytics,

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Srivani, Thadepalli. "Synergy of Real and Digital Worlds - Promising Insights for the Future Generations of Fashion." International Journal of Recent Technology and Engineering (IJRTE) 13, no. 1 (2024): 22–26. https://doi.org/10.35940/ijrte.A8054.13010524.

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<strong>Abstract:</strong> Digital transformation (DT) is reshaping the fashion industry, revolutionizing the way brands, retailers, and consumers interact. It is not a fad but a necessary step towards innovation and survival in today's business context. Implementing digital transformation requires a bespoke approach that addresses specific challenges and goals within the existing framework of each brand or retailer. Fashion brands are leveraging digital technologies throughout their value chain, from product design and production to marketing and distribution. Computer-aided design (CAD) soft

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Gugnani, Ritika, and Abhijit Nair. "Turnaround of Vaibhav Global Limited: The Television Retail Way." South Asian Journal of Business and Management Cases 6, no. 2 (2017): 127–34. http://dx.doi.org/10.1177/2277977917726397.

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Vaibhav Global Limited (VGL) earlier known as Vaibhav Gems Limited is a global electronic retailer of fashion jewellery and lifestyle accessories operating in USA and UK. This case is about current business model which many financial professionals call ‘an impenetrable moat’ created in a turnaround of the organization after 2008 global recession. The case is on the company’s nimbleness to mould its outlook and bring in discount jewellery model so as to have a broader reach in the market. The capability to scale this model into a seamless and integrative approach augured well for its business.

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Jēgere, Sarmīte. "Modes preču tirdzniecība Covid-19 ietekmē." Sabiedrība un kultūra: rakstu krājums = Society and Culture: conference proceedings, no. XXIV (March 24, 2023): 49–59. http://dx.doi.org/10.37384/sk.2022.24.049.

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The internet is gradually becoming the main channel for the distribution of retail goods. It is also a binding distribution channel for the sale of fashion goods. It allows the retailer to post photos, video, and audio material showcasing their latest collections and sell the goods directly to the consumer through a website. According to data from the Interactive Media Retail Group, for example, the UK’s online retail turnover increased by 42% in September 2020, 35.7% in October, and 39% in November compared to the previous year. eBay also confirms this trend – every 7 seconds a product is sol

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Harba, Jacqueline-Nathalie. "New approaches to customer experience: where disruptive technological innovation meets luxury fashion." Proceedings of the International Conference on Business Excellence 13, no. 1 (2019): 740–58. http://dx.doi.org/10.2478/picbe-2019-0066.

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Abstract Consumer behavior is shifting radically with the rise of e-commerce and new technologies. As a result, luxury retailers are forced to embrace a variety of technologies to keep their customers engaged. How do brands captivate shoppers and provide the customer experience that will satisfy their desires? Through dissemination of literature and case studies on examples from the industry, this paper presents a detailed discussion on the new approaches to customer experience in the luxury fashion industry, in the context of a modern economy that is highly shaped by disruptive technological

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Jajja, M. Shakeel S., and Mohsin N. Jat. "Daraz.pk: Online Marketplace’s Value Chain." Asian Journal of Management Cases 16, no. 1 (2019): 21–37. http://dx.doi.org/10.1177/0972820119825976.

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This case study provides an understanding of the channels through which orders at an online retail platform are fulfilled. Daraz.pk, the pioneering and leading e-commerce platform in Pakistan, started in 2012 as an online fashion retailer and evolved into a general marketplace for brands selling items ranging from electronics to home appliances to fashion. The case study is built around the decision regarding how to engage international brands in the wake of increasing local completion and the potential entry of some established international players. Highlighting the decision’s implications o

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Chaurasia, Sushil S., and Rani Poojitha Devi Kolati. "Private label outsourcing at MegaTex – necessity, accessory or a parasite?" Emerald Emerging Markets Case Studies 6, no. 3 (2016): 1–20. http://dx.doi.org/10.1108/eemcs-03-2016-0045.

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Subject area The subject area is marketing strategy. Study level/applicability The case is well suited for MBA and executive MBA class on retailing management, strategic management, marketing strategy and brand management. Case overview Retailers see private label as a strategic weapon against brand manufacturer to increase store profitability, but looking at the private label from brand manufacturer’s perspective, determinants and strategic choices are even more complex than that of a retailer. The case is about MegaTex Ltd.’s strategic call for private label production opportunity by Maximus

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Lashkova, Margarita, Carmen Antón, and Carmen Camarero. "Dual effect of sensory experience: engagement vs diversive exploration." International Journal of Retail & Distribution Management 48, no. 2 (2019): 128–51. http://dx.doi.org/10.1108/ijrdm-09-2018-0204.

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Purpose The purpose of this paper is to examine the dual effect of sensory experiences on customer behaviour in the context of retailing. Based on the theoretical framework of the optimal stimulation level theory, the authors propose that sensory experiences reinforce satisfaction, engagement and loyalty, but increase customers’ diversive exploration and curiosity for other experiences and may eventually led to reduced loyalty. Design/methodology/approach A self-administrated online questionnaire was distributed via e-mail to 1,000 households in a Spanish town, and 325 usable responses of supe

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PRETHEESH, I. "STUDY ON WORKING CAPITAL MANAGEMENT RELIANCE RETAIL LIMITED." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45741.

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ABSTRACT Reliance Retail Limited, a subsidiary of Reliance Industries Limited, is India’s largest and fastest-growing retailer, with a diversified presence across grocery, fashion and lifestyle, electronics, pharma, and e-commerce sectors. Established in 2006, the company has played a pivotal role in transforming India's retail landscape by leveraging its extensive supply chain, technological innovation, and customer-centric approach. Through strategic acquisitions, omnichannel retailing, and the expansion of private labels, Reliance Retail has established a robust pan-India footprint. Its int

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Man Hong, Lu, and Pillo Anak Alisliza Perak. "The Factors that Influence Customer Purchase Intention: The Tale of Zalora Malaysia." JMK (Jurnal Manajemen dan Kewirausahaan) 7, no. 3 (2022): 78. http://dx.doi.org/10.32503/jmk.v7i3.2645.

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Since Zalora Malaysia was designated as the top fashion specialised online retailer based on iPrice's Map of e-commerce, this study was done to investigate the factors that impact consumer buying intention in Zalora Malaysia. As a result, brand image, site design, and service quality are the independent variables for those elements. The intention to buy among Zalora Malaysia clients is the dependent variable of this study. Furthermore, the goal of this research is to look at the interaction between elements that impact customers' purchasing intentions in Zalora Malaysia. To confirm the researc

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Wang, Zirong. "The Reasons of Primark Brand Loyalty in The Post-Epidemic Era Based on Marketing Mix Theory." Highlights in Business, Economics and Management 23 (December 29, 2023): 590–96. http://dx.doi.org/10.54097/p8f3e715.

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Brand loyalty has always been a hot topic in academia, with high theoretical and practical value. Primark is an Irish clothing retailer receiving consumers' favorites with affordable and fashionable clothing products. Meanwhile, unlike most brands, Primark doesn't participate in e-commerce sales and only carries out sales business offline. As a fast-fashion clothing shop, compared with the well-known global brands H&M and Zara, Primark's products are more affordable, while the product range is also more extensive. The epidemic has made a major impression on the global economy, which has al

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Cendikiawan, Rizky Saputra, Ali Ibrahim, Mira Afrina, and Rizka Dhini Kurnia. "Sentiment Analysis of Zalora Products on Google Play Store Using Random Forest Method." Indonesian Journal of Innovation Studies 26, no. 3 (2025): 1–10. https://doi.org/10.21070/ijins.v26i3.1401.

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General Background: The rapid growth of e-commerce platforms has intensified the need to understand consumer sentiment to improve service quality and competitiveness. Specific Background: ZALORA, as a leading online fashion retailer in Southeast Asia, has accumulated vast user-generated feedback, particularly on platforms like the Google Play Store. Knowledge Gap: Despite the availability of such data, limited studies have analyzed consumer sentiment using machine learning methods specifically tailored to ZALORA’s mobile platform. Aims: This study aims to examine consumer sentiment toward ZALO

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Zalizniuk, Viktoriia, and Oleh Nozhovnik. "EXPRESS METHOD FOR CALCULATING GROSS MARGIN IN E-COMMERCE: A PRACTICAL APPROACH." Baltic Journal of Economic Studies 10, no. 4 (2024): 201–10. https://doi.org/10.30525/2256-0742/2024-10-4-201-210.

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The purpose of this study is to present a streamlined approach to calculating the gross margin of online stores, with a particular focus on addressing the specific requirements of small and medium-sized enterprises (SMEs) within the e-commerce sector. This research presents a comparative analysis between the traditional method of gross margin calculation and an express approach that utilises the average order value (AOV) as a central metric. The objective of this study is to evaluate the efficiency and accuracy of the express method, particularly in the context of SMEs that may lack the resour

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Wang, Xihui, Yonggang Wu, and Liang Liang. "A New Business Mode for FTs Chain in an E-Commerce Environment." Mathematical Problems in Engineering 2014 (2014): 1–12. http://dx.doi.org/10.1155/2014/675414.

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With the rise in the online demand for fashion and textiles (FTs) along with the development of e-commerce, a business mode called drop-shipping mode has emerged. Despite the fact that the drop-shipping mode has many merits, this method has less earning power compared with the traditional business mode. This study proposes a mix business mode for FTs chains in an e-commerce environment. Traditional and drop-shipping modes are special cases of the mix mode. In addition, a generalized model is built to analyze the profitability of FTs chains. Our study shows that, in most cases, the mix mode imp

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Ashok Choppadandi. "Enhancing Customer Experience in E-Commerce Through AI-Powered Personalization: A Case Study." Tuijin Jishu/Journal of Propulsion Technology 43, no. 4 (2023): 516–24. http://dx.doi.org/10.52783/tjjpt.v43.i4.6018.

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Aim: This study is intended to engage in the in-depth study of AI-enabled personalization tactics on the quality of customer experience as competition informs the e-commerce environment. The research employs a case study assessment of a prominent world-wide retailer with the primary aim of revealing the dominant influence of cutting-edge AI personalisation technology in actual applications. Methods: The study applied the mixed-methods research, which was made up of quantitative as well as qualitative research techniques such as sound data analysis and field research approaches to arrive at a c

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Basu, Rituparna, and Neena Sondhi. "Nykaa: retailing decisions in an emerging market." Emerald Emerging Markets Case Studies 13, no. 2 (2023): 1–39. http://dx.doi.org/10.1108/eemcs-12-2022-0449.

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Learning outcomes By working through the case and assignment questions, students will be able to conduct a marketing environmental analysis to aid strategic decisions; analyse the first-mover advantages of a retail firm and how these can be sustained; comprehend online retail business models and the challenges therein; understand the trade-offs of online/offline retail experiences specific to an emerging market’s beauty and personal care sector; conceptualize and formulate actionable growth strategies that balance the individual and collective requirements of brick and mortar and retail e-comm

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Rodríguez, Pablo Gutiérrez, Ricardo Villarreal, Pedro Cuesta Valiño, and Shelley Blozis. "A PLS-SEM approach to understanding E-SQ, E-Satisfaction and E-Loyalty for fashion E-Retailers in Spain." Journal of Retailing and Consumer Services 57 (November 2020): 102201. http://dx.doi.org/10.1016/j.jretconser.2020.102201.

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Connon, Neil, Bill Donaldson, and Alistair R. Anderson. "Old fashioned or enlightened? Small retailers' practices in e-procurement." International Journal of Technology Marketing 7, no. 1 (2012): 47. http://dx.doi.org/10.1504/ijtmkt.2012.046431.

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Li, Wenxuan. "To What Extent Is the Major Marketing Tactics Used in the Fashion Industry?" Advances in Economics, Management and Political Sciences 11, no. 1 (2023): 57–64. http://dx.doi.org/10.54254/2754-1169/11/20230511.

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This study investigates the marketing tactics used in the fashion industry. This paper includes case studies of two trendy apparel brands: Lululemon and Brandy Melville; interviews with 5 participants; the refined extraction of an eBook; and three dissertations. These have concluded seven primary marketing tactics and speculated possible future trends of marketing strategy. In general, this paper can provide a brief idea about the marketing situation in the fashion industry. The eBook is named as Branding lessons for fashion retailers and introduces advice for new start-up fashion retailers, i

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Singh, Shekhar, and Sandeep Srivastava. "Engaging consumers in multichannel online retail environment." Journal of Modelling in Management 14, no. 1 (2019): 49–76. http://dx.doi.org/10.1108/jm2-09-2017-0098.

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Purpose With India becoming world’s second largest user of smartphones (Ming, 2017) and with more users adopting mobile devices for online shopping, Indian online retailers now have to manage mobile channel in addition to existing traditional channel (of computers). Hence, the purpose of this study is to investigate the mapping of product characteristics with individual channel capabilities and its effect on online consumer behaviour, so that e-tailers can create enhanced online shopping experience for consumers. Design/methodology/approach A comprehensive research model is developed on the ba

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Rafee, Raqibul Alam. "Implementation oPorter’s Generic Strategies in The UK Fashion Retail E-Commerce." ACADEMIC JOURNAL ON BUSINESS ADMINISTRATION, INNOVATION & SUSTAINABILITY 4, no. 2 (2024): 67–72. http://dx.doi.org/10.69593/ajbais.v4i2.70.

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The application, and implementation of Porter's Generic Strategies in the UK e-commerce fashion retail industry are the main topics of this study into the strategic management practices of UK e-commerce companies. The study will evaluate how major fashion retailers in the UK have adopted and implemented Porter's strategies of cost leadership, differentiation and focus to gain competitive advantage in the market. Academics, practitioners, and business leaders looking to improve their competitive standing and make wise strategic decisions will benefit greatly from the findings.

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Parker, Christopher J., and Lu Wenyu. "What influences Chinese fashion retail? Shopping motivations, demographics and spending." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (2019): 158–75. http://dx.doi.org/10.1108/jfmm-09-2017-0093.

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PurposeThe purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine how international fashion retailers should design more effective retails channels, expanding upon established theory in Hedonic and utilitarian motivations. While earlier research suggests shopping motivations associate with demographics while influencing retail channel preference and consumer spending, much of this exploration is West

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Mir-Bernal, Pedro, Simone Guercini, and Teresa Sádaba. "The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers." Journal of Global Fashion Marketing 9, no. 1 (2017): 59–72. http://dx.doi.org/10.1080/20932685.2017.1399080.

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Dr., Sunit Sharma, and Singh Ajaypal. "ASSESSING ONLINE SHOPPER SATISFACTION IN THE APPAREL SECTOR." International Journal of Research in Management & Social Science Volume 13, Issue 2 April - June 2025 (2025): 16–23. https://doi.org/10.5281/zenodo.15610753.

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<strong>Abstract</strong> <em>The fashion online market in India, currently valued at approximately $8-10 billion, is projected to grow at a rate of 35%, reaching nearly $30 billion within the next five years (Retail.com, 2022). Among various categories in fashion e-commerce, apparel holds the leading position. However, the industry faces significant challenges, such as the inability to physically examine products, concerns over privacy, and payment security, which affect customer retention. Despite these obstacles, the sector continues to expand steadily. This growth has dispelled earlier bel

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Tan, Pei Ling, Poh Kiong Tee, and Rahilah B Ahmad. "The Impact of Digital Content Marketing on Customer Engagement in an Online Fashion Store." International Journal of Advanced Business Studies 3, Special Issue 1 (2024): 107–23. http://dx.doi.org/10.59857/ijabs.2581.

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In the contemporary era of technological advancement characterized by the flourishing of online shopping and the fashion e-commerce industry, it is essential for fashion retail enterprises to possess a comprehensive understanding of the interrelationship between content marketing and customer engagement to achieve success. This study aims to examine the impact of content marketing strategies on customer engagement in online fashion stores in Malaysia, offering retailers effective content marketing strategies to engage with customers. Using the quantitative research method, a sample of 172 resp

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Kaushik, Vineet, and Sanjay Dhir. "Non-conformance in apparels: exploring online fashion retail in India." Journal of Fashion Marketing and Management: An International Journal 23, no. 2 (2019): 257–76. http://dx.doi.org/10.1108/jfmm-05-2018-0067.

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Purpose The purpose of this paper is to study, explore and rank the non-conforming factors in apparels purchased from e-shops. Design/methodology/approach Data were collected by visiting and interacting people in colleges and through the structured online questionnaires (n=222). The exploratory factor analysis was performed using “R” software. Identified factors were ranked using AHP methodology; 12 experts from various fashion institutes participated in identifying the factors. Findings Based upon the results of the exploratory study, non-conforming factors such as “visual variation”, “functi

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Li, Yuemeng. "Business Model Analysis of Cross-Border E-Commerce Based on Flexible Supply Chain-- Taking SHEIN as an Example." Advances in Economics, Management and Political Sciences 150, no. 1 (2025): 32–37. https://doi.org/10.54254/2754-1169/2024.19311.

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SHEIN, a global B2C fast fashion e-commerce company focused on women's apparel, has expanded its offerings to include men's, children's, and accessories. Founded in 2008, SHEIN has grown rapidly to become one of the world's most popular online fashion retailers, especially among young consumers. By utilizing its flexible supply chain and cross-border e-commerce model, it has achieved significant market share, recently becoming the most visited fashion brand globally in terms of online traffic. This popularity is attributed to a highly flexible, technology-driven supply chain that allows Shein

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Kim, Jung-Hwan, Minjeong Kim, and Sharron J. Lennon. "E-Service Performance of Apparel E-Retailing Websites." International Journal of Service Science, Management, Engineering, and Technology 9, no. 1 (2018): 24–40. http://dx.doi.org/10.4018/ijssmet.2018010103.

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This article takes a longitudinal approach to examine the evolution of e-retail sites in reference to service delivery performance. Using a content analysis approach, product-related e-service attributes currently available on women's apparel websites were identified and quantified in order to compare them to data collected in an earlier time frame. A Chi-square Goodness-of-Fit test was conducted to compare availability of e-service attributes in 2011 and 2016. The current retailers provided more product description/presentation attributes on their websites than in the 2011 research. However,

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Jadhav, Abhilasha, Palak Songirkar, and Prithviraj Nikam. "Trend Hunters E-Shop for Trending Fashion." Journal of Big Data Technology and Business Analytics 1, no. 1 (2022): 1–6. http://dx.doi.org/10.46610/jbdtba.2022.v01i01.001.

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The main goal of the study is to learn the importance of e-shop in today's competitive market. How will offline retailers survive? And how to provide best services?How to present better product in less prize and maintain relationship among the existing customers. In today’s time it is very advantageous to provide your services and product online along with the offline services it will add excellence to a business, because a lot of people prefer shopping online and Online shopping is a common trend among the customers. However, with the advent of the Internet, the condition of the shopkeepers h

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Jadhav, Abhilasha, Palak Songirkar, and Prithviraj Nikam. "Trend Hunters E-Shop for Trending Fashion." Journal of Big Data Technology and Business Analytics 1, no. 1 (2022): 1–6. http://dx.doi.org/10.46610/jbdtba.2022.v01i01.001.

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The main goal of the study is to learn the importance of e-shop in today's competitive market. How will offline retailers survive? And how to provide best services?How to present better product in less prize and maintain relationship among the existing customers. In today’s time it is very advantageous to provide your services and product online along with the offline services it will add excellence to a business, because a lot of people prefer shopping online and Online shopping is a common trend among the customers. However, with the advent of the Internet, the condition of the shopkeepers h

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Kovács, Ildikó, and Éva Réka Keresztes. "Digital Innovations in E-Commerce: Augmented Reality Applications in Online Fashion Retail—A Qualitative Study among Gen Z Consumers." Informatics 11, no. 3 (2024): 56. http://dx.doi.org/10.3390/informatics11030056.

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Digital innovations have significantly transformed the marketing landscape, with visual technology solutions having become mainstream in the fashion industry approximately a decade ago. Digital technology offers a range of benefits to online fashion retailers, enhancing their online shopping platforms with augmented reality features that allow customers to “try on” products digitally before making a purchase. This research aims to explore the key factors influencing the use of augmented reality applications and e-commerce sites for purchasing apparel. A qualitative study was conducted to exami

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Nichat, Rutika, Neha Kherde, and Prof. M. R. Joshi. "Revolutionizing Online Fashion Retail: Integrating Virtual Try-On with AR and AI." International Journal of Ingenious Research, Invention and Development (IJIRID) 4, no. 1 (2025): 189–99. https://doi.org/10.5281/zenodo.15188613.

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<em>The rise of e-commerce has revolutionized the fashion industry, enabling brands to reach a global audience and providing consumers with the convenience of online shopping. However, one of the significant challenges faced by online fashion retailers is the inability to allow customers to physically try on clothing, leading to uncertainty regarding fit, style, and overall satisfaction. To address this issue, this research explores the integration of a virtual try-on (VTO) system in fashion e-commerce websites. The proposed VTO system utilizes advanced technologies such as augmented reality (

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Hassan, Normaziana binti, Basitah Taif, and Rosita Mohd Tajuddin. "Fashion’s New Frontier: Exploring the Post-Pandemic Shift Towards Sustainable Style in Malaysia." International Journal of Research and Innovation in Social Science VIII, no. IX (2024): 3010–19. http://dx.doi.org/10.47772/ijriss.2024.8090250.

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The fashion industry, a crucial sector in the global economy, has undergone significant changes due to the COVID-19 pandemic. This health crisis disrupted traditional retail models, accelerated the adoption of e-commerce, and increased awareness of the environmental and social impacts of fashion consumption. In Malaysia, the pandemic caused a notable decline in foot traffic to physical stores, leading many retailers to pivot to online platforms to sustain operations. The rise in e-commerce was pronounced, with platforms such as Zalora and Shopee experiencing a surge in fashion sales. Concurren

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Raj, Simant. "Analysing Marketing Strategies of Fashion E-Retailers: A Case study of Myntra’s Approach in the Indian Market." Poonam Shodh Rachna 3, no. 4 (2024): 166–72. http://dx.doi.org/10.56642/brdu.v03i04.030.

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Jain, Shailesh, and Aradhana Vikas Gandhi. "Impact of artificial intelligence on impulse buying behaviour of Indian shoppers in fashion retail outlets." International Journal of Innovation Science 13, no. 2 (2021): 193–204. http://dx.doi.org/10.1108/ijis-10-2020-0181.

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Purpose This paper aims to understand the impact of modern technologies such as artificial intelligence on impulse buying behaviour of Indian shoppers specifically in fashion retail outlets. Design/methodology/approach The empirical study on the effect of artificial intelligence on impulse purchase decisions was conducted through an e-survey of the Indian shoppers. The data collected was analysed using factor analysis and multiple regression analysis. Findings The impact of modern technologies which are used by the retailers to enhance sale and consumer engagement was studied. The relationship

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Chakraborty, Samit, Md Saiful Hoque, Naimur Rahman Jeem, Manik Chandra Biswas, Deepayan Bardhan, and Edgar Lobaton. "Fashion Recommendation Systems, Models and Methods: A Review." Informatics 8, no. 3 (2021): 49. http://dx.doi.org/10.3390/informatics8030049.

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In recent years, the textile and fashion industries have witnessed an enormous amount of growth in fast fashion. On e-commerce platforms, where numerous choices are available, an efficient recommendation system is required to sort, order, and efficiently convey relevant product content or information to users. Image-based fashion recommendation systems (FRSs) have attracted a huge amount of attention from fast fashion retailers as they provide a personalized shopping experience to consumers. With the technological advancements, this branch of artificial intelligence exhibits a tremendous amoun

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Aina, Adeola Temitope, and Joshua Matanda Wepukhulu. "Effect of E-Commerce Adoption on Operating Profitability of Small and Medium-Scale Fashion Retailers in Lagos, Nigeria." African Journal of Management and Business Research 19, no. 1 (2025): 219–38. https://doi.org/10.62154/ajmbr.2025.019.01020.

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This study examines effect of e-commerce adoption on the profitability of fashion retail SMEs in Lagos, Nigeria, using the Resource-Based View (RBV) framework. Analyzing 2024 financial data from 250 SMEs across three business models (physical-only, hybrid, and e-commerce-only), the study employs regression and ANOVA to quantify performance differences. Results reveal that e-commerce adopters achieve significantly higher operating profit margins than physical stores (+24.1%, p = 0.0003), with hybrid models also outperforming traditional retail (+13.2%, p = 0.0018). Digital marketing expenditure

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Vuyyuru, Mohit Reddy, and A. V. S. Prasad. "Analytical Hierarchy Process for Ranking E-Commerce Portals - A Case Study of Fashion Industry in India." Journal of Advances in Mathematics and Computer Science 40, no. 1 (2025): 45–53. https://doi.org/10.9734/jamcs/2025/v40i11961.

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In recent years, the rise of online shopping has become a crucial aspect of the overall consumer purchasing experience. Shoppers now possess the ability to acquire a diverse range of products via the internet, significantly transforming their buying habits. As a result, it is essential for retailers to improve the customer shopping experience by facilitating seamless transactions and creating visually appealing websites. The prosperity of an online retail enterprise largely depends on the quality of its platforms, which must effectively attract potential buyers. Assessing the quality of e-comm

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