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Journal articles on the topic 'Fashion merchandising'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Wu, Bo, Xiufen Xie, Weicheng Ke, Huiying Bao, Zhilan Duan, Zhenyu Jin, Xiaoqun Dai, and Yan Hong. "Merchandising for Sustainable Fashion: A Systematic Literature Review." Sustainability 14, no. 20 (October 18, 2022): 13422. http://dx.doi.org/10.3390/su142013422.

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With the emergence of environmental pollution and the excessive waste of resources, the traditional development of the pure pursuit of economic growth has encountered challenges. More and more people are advocating for the concept of sustainable development, which makes sustainable merchandising an urgent necessity. Clothing brands should adhere to the brand sustainability concept and sustainable management in the merchandising process, which can truly improve the competitiveness of the brand. For this reason, a series of studies on sustainable merchandising strategies has been conducted by apparel companies and academia. The existing reviews on sustainability aspects focus on material, recycling, and life-cycle aspects. However, less attention has been paid to the sustainable merchandising aspects of apparel. Therefore, this paper presents a systematic literature review of this topic. We summarize the relevant research on sustainable merchandising from a merchandising perspective and systematically review the relevant theories and cases of sustainable merchandising for the relatively blank field of sustainable brand merchandising for apparel. We have achieved the purpose of integrating the analysis of factors influencing sustainable merchandising, and merchandising strategies. Additionally, on this basis, we discuss how brands can combine social responsibility with merchandising to develop and enjoy the profit space brought by merchandising while assuming and promoting their own brand responsibility. This literature review is based on journal articles, book chapters, and conference papers from the Web of Science (WOS) database and Google Scholar. Through an in-depth analysis of the existing literature, this paper provides an overview of the research topic, the sustainable merchandising of apparel, from a merchandising perspective and discusses the shortcomings of existing merchandising strategies. The findings reveal that there are drawbacks to the current apparel merchandising strategies such as low feasibility, ignoring the driving power of the market, weak consumer awareness, consumer culture, and lack of government intervention and support. This has resulted in the slow development of clothing brands in the sustainable merchandising market. The results of this study provide direction for the development of future sustainable merchandising strategies. It guides policymakers and practitioners to develop relevant strategies for sustainable merchandising in order to provide better market space for sustainable merchandising of apparel.

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Iberahim, Hadijah, Nur Amira Zureena Zulkurnain, Raja Najwa Syamim Raja Ainal Shah, and Siti Quraisyiah Rosli. "Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store." International Journal of Service Management and Sustainability 4, no. 1 (March 2, 2020): 1. http://dx.doi.org/10.24191/ijsms.v4i1.8141.

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Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

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Hefer, Yolande, and Elsa Nell. "Visual merchandising displays: the fashion retailer’s competitive edge?" Journal of Governance and Regulation 4, no. 4 (2015): 408–11. http://dx.doi.org/10.22495/jgr_v4_i4_c3_p6.

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Visual merchandising has been called the silent salesman and retailers will be wise to use this silent salesman to enhance their total offering. This makes the in-store environment the perfect tool for fashion retailers to create a competitive advantage that other retailers might not have. The main research objective of this study was to explore if visual merchandising displays can be utilised to create a competitive advantage in fashion retail stores. A secondary objective was to explore the effect that visual merchandising displays have on a fashion retailer’s retail image. Qualitative research was performed by means of focus groups and the respondents were selected by means of purposive sampling. Thereafter, the data was analysed using thematic analysis. The results indicated that visual merchandising displays not only influence store image by communicating product quality and store character, but that they also create a purchasing environment that encourages impulse buying.

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Choo, Ho Jung, and So-Yeon Yoon. "Visual merchandising strategies for fashion retailers." Journal of Global Fashion Marketing 6, no. 1 (January 2, 2015): 1–3. http://dx.doi.org/10.1080/20932685.2014.971489.

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Parker-Strak, Rachel, Rosy Boardman, Liz Barnes, Stephen Doyle, and Rachel Studd. "Product development, fashion buying and merchandising." Textile Progress 54, no. 4 (October 2, 2022): 247–403. http://dx.doi.org/10.1080/00405167.2023.2182062.

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6

Mabel, O. Lopez. "Silent Selling: Exploring the Relationship between Fashion Retail Visual Merchandise and Impulse Buying Behaviour." International Journal of Business and Technopreneurship (IJBT) 13, no. 2 (July 3, 2024): 117–32. http://dx.doi.org/10.58915/ijbt.v13i2.950.

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Visual merchandising is accorded a substantial amount of importance in the research and practice of current fashion retail today. The conventional reference to a visual stimulus, which was traditionally thought of as a vital component of the ambiance of a retail store, is no longer the primary focus of visual merchandising. Rather, the primary focus of visual merchandising has shifted to a focus on the product itself. In addition to this, it acts as the first unspoken hint in the decision to buy. In light of this, the purpose of the study is to investigate the role that retail virtual merchandise plays in the behaviour of impulse buying. A random sample of 436 people was taken from a variety of fashion retail establishments located in shopping malls for this study. The research indicates that customers' impulse buying intentions are influenced by visual merchandising in the form of window displays, in-store form displays, floor merchandising, and promotional signage. The findings of the study also demonstrated that there is a crucial connection between many types of retail merchandising, including window displays, in-store forms, floor merchandising, and promotional signage. This indicates how vital it is for owners of fashion retail stores to provide their clients with the appropriate store environment and formulate plans to better understand their requirements. As a result, it is essential that the visual stimuli and the atmosphere be useful while also being calming.

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7

Daraninggar, Ogi Dhaneswari, Serli Wijaya, and Hatane Semuel. "The Influence of Visual Merchandising on Store Patronage in the Fast-Fashion Stores in Indonesia: The Role of Shopping Value and Self-Congruity." Gadjah Mada International Journal of Business 22, no. 3 (December 6, 2020): 232. http://dx.doi.org/10.22146/gamaijb.56349.

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The study examined direct and indirect effects of visual merchandising on store patronage in a fast-fashion retail context. Adopting the Stimulus-Organism-Response (S-O-R) theory, this study aimed to investigate the relationships of visual merchandising, self-congruity, consumers’ perceived shopping value in determining store patronage. While studies about fast-fashion and store patronage behaviour have been extensively conducted in various market regions, research in an emerging middle-income country like Indonesia is still in its scarcity. The study is therefore among a few attempts to better understand the Indonesian consumers’ buying behaviour of fast-fashion brands. A survey was completed to 250 fast-fashion store shoppers in Surabaya, the second largest city and well-known shopping tourism destination in Indonesia. Partial Least Squares (PLS) path modelling method was utilised to estimate the proposed structural model. The results revealed that visual merchandising, shopping value, and self-congruity had positive and significant effects on store patronage. The study has also found that the indirect effects of consumers’ perceived shopping value and self-congruity as mediating variables as to how visual merchandising affected store patronage, were stronger than the direct ones. Managerial implications based on the findings and recommendations for further research were described.

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Loranger, David. "Redefining fashion: Retail, luxury, sales and merchandising." Fashion, Style & Popular Culture 5, no. 3 (October 1, 2018): 293–97. http://dx.doi.org/10.1386/fspc.5.3.293_7.

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9

Tarlton, Martha K., and Suzanne V. LaBrecque. "Fashion Merchandising Periodicals: A Selected, Annotated Bibliography." Serials Review 19, no. 1 (March 1993): 63–70. http://dx.doi.org/10.1080/00987913.1993.10764124.

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10

Stanforth, Nancy. "Fashion merchandising internships for the millennial generation." International Journal of Fashion Design, Technology and Education 2, no. 2-3 (July 2009): 91–99. http://dx.doi.org/10.1080/17543260903348991.

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Achyar, Adrian, and Andrea Rahardiana. "ANALISIS PENGARUH VISUAL MERCHANDISING PADA PERILAKU IMPULSE BUYING: STUDI MEREK H&M." Emerging Markets : Business and Management Studies Journal 6, no. 1 (August 16, 2019): 43–57. http://dx.doi.org/10.33555/ijembm.v6i1.105.

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This article aims to investigate the impact of visual merchandising on impulse buying behavior; case study on fashion retail outlet : H&M Grand Indonesia, Central Jakarta. Our respondents in this study are H&M consumers in this outlet who had experience in carrying out unplanned purchase transactions on products at H & M Grand Indonesia outlets in the last two months. The number of our respondents are 120 people. We process our ada using SPPS and Lisrel. The results show that the window display, in-store form, floor merchandising, and promotional signage have an effect on the behavior of impulse buying at the fashion retail outlets H & M Grand Indonesia Jakarta Pusat Penelitian ini bertujuan untuk mengetahui Pengaruh Visual Merchandising PadaPerilaku Impulse Buying: Studi Kasus Pada Gerai Ritel Fashion H&M Grand Indonesia Jakarta Pusat. Responden dalam penelitian ini adalah para konsumen H&M Grand Indonesia Jakarta Pusat yang memiliki pengalaman melakukan transaksi pembelian tidak terencana terhadap produk di gerai H&M Grand Indonesia dalam kurun waktu dua bulan terakhir sebanyak 120 responden. Desain penelitian ini adalah penelitian kuantitatif. Data penelitian ini diolah dengan perangkat lunak SPSS dan Lisrel. Hasil penelitian menunjukkan bahwa window display, in-store form, floor merchandising, dan promotional signage berpengaruh terhadap perilaku impulse buying di gerai ritel fashion H&M Grand Indonesia Jakarta Pusat.

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12

Akhilendra, Sonkar P., and Muthusamy Aravendan. "A Review on Apparel Fashion Trends, Visual Merchandising and Fashion Branding." Intelligent Information Management 15, no. 03 (2023): 120–59. http://dx.doi.org/10.4236/iim.2023.153007.

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Kang, Yoo-Jin, Mi-ah Lee, and Hyunsook Kim. "Effect of Visual Merchandising in Fast Fashion Retailing." Journal of the Korean Society of Clothing and Textiles 40, no. 4 (August 31, 2016): 716–32. http://dx.doi.org/10.5850/jksct.2016.40.4.716.

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Sampaio, Juliana Paradinha, Welton Fernando Zonatti, Francisco Javier Sebastian Mendizabal-Alvarez, George Bedinelli Rossi, and Julia Baruque-Ramos. "New Technologies Applied to the Fashion Visual Merchandising." Modern Economy 08, no. 03 (2017): 412–29. http://dx.doi.org/10.4236/me.2017.83031.

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Akhilendra, Sonkar Pratap, and Muthusamy Aravendan. "Impact of Fashion Trends on Visual Merchandising for Promoting Fashion Apparel Brands." Journal of Service Science and Management 16, no. 04 (2023): 448–76. http://dx.doi.org/10.4236/jssm.2023.164025.

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Pebrianti, Wenny, and Risa Yuwinda. "PENGARUH VISUAL MERCHANDISING, SHOPPING LIFESTYLE, DAN FASHION INVOLVEMENT TERHADAP PERILAKU IMPULSE BUYING." Jurnal Ilmu Manajemen dan Akuntansi Terapan (JIMAT) 12, no. 3 (November 23, 2021): 253. http://dx.doi.org/10.36694/jimat.v12i3.334.

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This research is conducted to find out the effect of visual merchandising, shopping lifestyle, and fashion involvement toward the impulse buying behavior to clothing store’s consumers “this is april” in Pontianak. The sampling used in this research is accidental sampling and the tool is multiple regression analysis. The result of data analysis shows that visual merchandising, and fashion involvement significantly affect the impulse buying, while shopping lifestyle does not significantly affect the impulse buying behavior. The ability of those three variables in explaning the effect toward the impulse buying 63,3% while the remaining 36,7% is expalined by the other factors outside the research models.

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Astiani, Tita, Riduan Mas’ud, and Taufiq Gozi. "Pengaruh Hedonic Shopping Motive dan Visual Merchandising terhadap Impulse Buying dengan Shopping Lifestyle sebagai Variabel Intervening pada Konsumen Shopee di Kota Mataram." PALAPA 11, no. 2 (November 1, 2023): 911–33. http://dx.doi.org/10.36088/palapa.v11i2.4062.

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With exists the development of fashion Of course It just has a big impact on the people who want it No Want to must follow existing trends, for all circles, especially in circles generation young. Next, there are advances in media that can said to the more advanced for example print media or electronic media, so the internet has an role important in sourcing information to the public about the latest fashion trends. Study This aims To test and analyze the influence of Hedonic Shopping Votive and Visual Merchandising on Impulse Buying with ShoppingLifestyle as a variable affecting Shopee consumers in Mataram City. Population in study This is consumers who use it Shopee platform. Taking samples with the technique of purposive sampling. Amount respondents is 100. The analysis technique used is SEM-PLS with Smart PLS 3.0 software. Research results This finds that there exists influence in a way directs Hedonic Shopping Motive and Shopping Lifestyle towards Impulse Buying, only Visual Merchandising is not influential in a way direct to Impulse Buying. Hedonic Shopping Motive and Visual Merchandising are not influential in a way direct to Impulse Buying. Shopping Lifestyle is not capable of becoming a liaison between Hedonic Shopping Motive and Visual Merchandising towards Impulse Buying consumers in shops on the Shopee platform.

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Sklar, Monica, Maureen Lehto Brewster, and Brett Whitley. "Adjusting standard retail practices for nonstandard consumers: How punk and subcultural fashion boutiques find success and build community." Fashion, Style & Popular Culture 00, no. 00 (May 30, 2022): 1–18. http://dx.doi.org/10.1386/fspc_00131_1.

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This research analyses the merchandising practices used to create a punk retail environment and shopping experience, distinct from more mainstream forms of consumption available simultaneously, as well as to document the merchandising history of United States punk style development, which is not widely known. Through primary interviews and archival data, this research discerns the practices that set these boutiques apart from their merchandising counterparts, Do It Yourself, or mass market chains. Analysis reviewed how these boutiques reconciled the challenge of appealing to critical consumers who were otherwise poised to potentially not need or want their services as scene members were a niche market segment that leaned anti-capitalist. Owner involvement, employee knowledge and retention, visual display, careful object selection and non-merchandising interaction with regional and national punk scenes are significant considerations. These stores provided community, commerce and educational spaces that projected subcultural authenticity through their business methods and cultural awareness. While not without some criticism of packaging a caricature of a lifestyle, overall the boutiques’ attempts at thoughtful practices led to consumer loyalty and business longevity, gaining market success alongside scene approval.

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Garrett, Maryhelen, and Kaycee Hale. "The international fashion video library: documenting the globalization of fashion for the future." Art Libraries Journal 13, no. 2 (1988): 17–20. http://dx.doi.org/10.1017/s0307472200005630.

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Fashion has been categorized as a global means of non-verbal communication, television has been classified as the medium with a global communications message, and videotapes are becoming a primary documentary format for both. The International Fashion Video Library (IFVL), located in Los Angeles and a division of the Fashion Institute of Design and Merchandising (FIDM) Museum and Library Foundation, is the world’s only fashion video library open to students, educators, scholars, industry, and the general public. Its purpose is to collect, organize, and preserve archival, contemporary, and futuristic videotapes which document the various facets of the fashion industry.

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Lee, Jung-Eun, Bo-Mi-Na Jun, and Kyung-Ae Park. "Visual Merchandising Management of Shop Masters in Fashion Brands." Journal of the Korean Society of Clothing and Textiles 33, no. 1 (January 31, 2009): 104–14. http://dx.doi.org/10.5850/jksct.2009.33.1.104.

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Martins, Paulo, Madalena Pereira, Susana G. Azevedo, Miguel Rui A. L., and Jos Lucas. "Fashion Design and Visual Merchandising attributes in E-commerce." International Journal of Management Cases 14, no. 4 (January 1, 2012): 154–66. http://dx.doi.org/10.5848/apbj.2012.00094.

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Lea‐Greenwood, Gaynor. "Visual merchandising: a neglected area in UK fashion marketing?" International Journal of Retail & Distribution Management 26, no. 8 (September 1998): 324–29. http://dx.doi.org/10.1108/09590559810231797.

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Petersons, Maija, Elaine Phillips, and Nancy Steinhaus. "Prevalence of Eating-Disordered Behaviors Among Fashion Merchandising Majors." Eating Disorders 4, no. 3 (September 1996): 256–63. http://dx.doi.org/10.1080/10640269608251180.

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Jakhar, Riju, Deepak Verma, Ajay Pal Singh Rathore, and Divesh Kumar. "Prioritization of dimensions of visual merchandising for apparel retailers using FAHP." Benchmarking: An International Journal 27, no. 10 (July 29, 2020): 2759–84. http://dx.doi.org/10.1108/bij-11-2019-0497.

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PurposeVisual merchandising has a direct impact on shopping experience, making it pertinent for the retailers to ensure that their store environment has an effective design. This study blends fuzzy numbers and Analytical Hierarchy Process to create a fuzzy evaluation model prioritizing the relative weights of visual merchandising dimensions of online fashion apparel store. This study will help the fashion retailers in creating more engaging and informative online stores leading to subsequent increase in online retail sales.Design/methodology/approachVisual merchandising dimensions and sub dimensions used by retailers for online stores were identified through review of literature and discussion with experts. Twenty experts were interviewed and their responses captured. The responses were analyzed using Fuzzy AHP technique resulting in prioritizing the dimensions according to the weight. For testing the stability of the results, sensitivity analysis was conducted.FindingsFour key dimensions and sixteen sub dimensions were extracted. Weights were calculated using FAHP. “Pictorial Presentation” has the highest weight followed closely by “Product Information” dimension. Amongst the sub-dimensions “Number of Product Images” scored highest followed by “Product Presentation mode”. “Alterable Background” scored the least weight.Originality/valuePrevious studies have identified Online Visual Merchandising dimensions and have also studied the impact of some of these dimensions on consumer buying behavior, but the relative significance has not been determined yet. This study fills the gap.

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Mihić, Mirela, Ivan-Damir Anić, and Ivana Kursan Milaković. "Time spent shopping and consumer clothing purchasing behaviour." Ekonomski pregled 69, no. 2 (April 17, 2018): 89–105. http://dx.doi.org/10.32910/ep.69.2.1.

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The purpose of this study is to explore the impact of various antecedents and behavioural consequences of consumers’ perceptions of time spent on shopping for clothing products. Examined antecedent variables are gender, age, income, fashion consciousness and visual merchandising, while outcomes include the number of clothing items purchased. The data, collected by consumer survey in Croatia, was analysed using exploratory and confi rmatory factor analyses, and structural equation modelling (SEM). The major fi ndings indicate that visual merchandising has the greatest and positive effect on time spent shopping. As expected, women and younger consumers spend more time shopping than men and older consumers. As for the outcomes, shopping time is positively related to consumer purchases. The study was conducted at a single point in time and was carried out while there was still crisis in Croatia, in a situation where consumers spend less on fashion products. The present study provides the insights into the determinantsand consequences of time expenditure and might help fashion retailers design more successfully retailing strategies to encourage consumers to spend more time on shopping in fashion stores, which in turn leads to higher sales.

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Bonera, Michelle, and Elisabetta Corvi. "The Relevance of Visual Merchandising for Online Retailers." International Journal of Applied Behavioral Economics 3, no. 4 (October 2014): 1–16. http://dx.doi.org/10.4018/ijabe.2014100101.

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In response to consumer needs for online sensory experiences and ease of access to information, developments in online visual merchandising techniques can help to enhance the virtual environment for e-shopping. Online visual merchandising helps to reduce perceived risk for the consumer, so enabling Internet-based shopping to compete with—or to augment—traditional sales channels. The present analysis aims to test a hypothesized relationship between the visual merchandising techniques in use on those Web sites and the commercial success of fashion industry e-commerce sites (as measured by traffic data). The study uses content analysis to assess the visual merchandising techniques of 30 distribution companies in the clothing industry. On the basis of these findings, commercial enterprises of this kind using the online channel should be better able to understand the limitations and/or strengths of their current Web site, and to improve the effectiveness of their virtual environment for e-shopping.

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Kim, Hyoung-Sukh, Jin-Hwa Lee, and So-Hyeon Yoo. "Is consumer neural response to visual merchandising types different depending on their fashion involvement?" PLOS ONE 15, no. 12 (December 23, 2020): e0241578. http://dx.doi.org/10.1371/journal.pone.0241578.

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This study investigated consumers' responses to fashion visual merchandising (VM) from a neuroscientific perspective. The brain activations of 20 subjects differently involved in fashion were recorded using functional near-infrared spectroscopy in response to three different fashion VM types. According to the types of fashion VM, significant differences were observed, which were significantly higher for the creative VM. Moreover, highly fashion-involved subjects showed activation of the orbital frontal cortex region in response to the creative VM. Based on these results, it is suggested that marketing strategies should be devised explicitly for the brand's targeted audience and goals.

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Chang, Sung-Hwan. "A New Paradigm of Fashion Merchandising as an Environmental Change of the Fashion Industry." Journal of the Korean Society of Clothing and Textiles 34, no. 1 (January 31, 2010): 175–88. http://dx.doi.org/10.5850/jksct.2010.34.1.175.

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Lee, Yoon-Jung, Carol J. Salusso, and Jaeil Lee. "Fostering Creativity and Ethical Fashion Design Self-Efficacy among Fashion Design & Merchandising Students." Korean Society of Fashion Design 16, no. 1 (March 31, 2016): 117–32. http://dx.doi.org/10.18652/2016.16.1.8.

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Nikolić, Jelena. "Visual merchandising and new ways of communication." Tekstilna industrija 69, no. 3 (2021): 37–40. http://dx.doi.org/10.5937/tekstind2103037n.

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In the newly created unusual circumstances, what follows is a transformation of three principles of a visual merchandising from real to virtual experience of visual, tactile (emotional) perception of the customer, balanced offer and freedom of choices. Finding and adopting new methods of visual merchandising and models of communication aim to, globally, give fashion brands efficient and fast access to each individual and can enter into a virtual dialogic form with them, providing virtual vision, tactility and emotion so that the potential buyer would be an active participant and make a certain choice.

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Hidiani, Agnes, and Tri Septin Muji Rahayu. "Pengaruh Hedonic Shopping Motivation, Shopping Lifestyle Dan Visual Merchandising Terhadap Impulse Buying (Pada Produk Fashion Mahasiswa Universitas Muhammadiyah Purwokerto)." Master: Jurnal Manajemen dan Bisnis Terapan 1, no. 1 (April 27, 2021): 35. http://dx.doi.org/10.30595/jmbt.v1i1.10404.

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Penelitian ini bertujuan untuk mengetahui pengaruh Hedonic Shopping Motivation, Shopping Lifestyle dan Visual Merchandising Terhadap Impulse Buying. Penelitian ini menggunakan metode kuantitatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Muhammadiyah Purwokerto.Teknik pengambilan sampel menggunakan purposive sampling. Sampel pada penelitian ini adalah sebesar 110 responden. Alat analisis yang digunakan dalam penelitian ini adalah regresi berganda. Hasil dari penelitian ini menunjukkan bahwa variabel Hedonic Shopping Motivation, Shopping Lifestyle, dan Visual Merchandising secara parsial dan simultan berpengaruh positif dan signifikan terhadap Impulse Buying.

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Choi, Won Sun. "Expressive Characteristics & Trends of Luxury Fashion Brand Visual Merchandising." Journal of Basic Design & Art 21, no. 3 (June 30, 2020): 383–99. http://dx.doi.org/10.47294/ksbda.21.3.28.

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Winakor, Geitel. "Research in Fashion Merchandising — The Need for a Theoretical Base." Clothing and Textiles Research Journal 7, no. 1 (September 1988): 31–35. http://dx.doi.org/10.1177/0887302x8800700106.

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O'Toole, Erica, and Seung-Eun Lee. "Using a Social Network Game as a Teaching Tool for Visual Merchandising." International Journal of Online Pedagogy and Course Design 5, no. 3 (July 2015): 1–16. http://dx.doi.org/10.4018/ijopcd.2015070101.

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The purpose of this study was to apply a Social Network Game (SNG) for teaching visual merchandising to college students. Based on design-based research paradigm, the present study utilized the EGameFlow model to measure students' perceived enjoyment of using the SNG, Fashion World, in visual merchandising classes. In addition, this study examined which dimensions of EGameFlow were significant indicators of student satisfaction. Findings from this study suggest that the use of an SNG can be an effective tool in teaching visual merchandising. A majority of positive trends in constructs of EGameFlow suggested students enjoyed the use of this SNG as a learning tool. In addition, challenge and immersion were significant indicators of student satisfaction through the game. Discussion and implications for using SNGs as a teaching tool were provided based on the results of this study.

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Hartanto, Susi. "TRANSFORMASI RITEL FESYEN MELALUI TEKNOLOGI & DATA." Jurnal Da Moda 3, no. 2 (May 2, 2022): 61–68. http://dx.doi.org/10.35886/damoda.v3i2.317.

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Omnilytics is a technology and data-based fashion market insight provider that power decision making through a complete view of market demand, such as: 1) Competitor benchmarking, 2) Trend performance, 3) Ageing analysis, 4) Calendar, and 5) Visual Merchandising. This article is written using descriptive analysis method, with support of internal data of Omnilytics and several literature studies. The aim of this article is to provide insights on how Omnilytics works, and its functions for fashion industry players and academics, especially for those who have not understood the use of big data and its concrete benefits. Key words : retail, fashion, data, technology Omnilytics adalah sebuah platform intelegen pasar ritel fesyen yang memberikan informasi menyeluruh menggunakan data dan teknologi seperti: 1) Tolok ukur terhadap kompetitor, 2) Performa tren, 3) Analisa produk berumur, 4) Kalendar, dan 5) Visual merchandising. Artikel ini disusun menggunakan metode analisis deskriptif dari data internal Omnilytics dan studi literatur. Artikel ini bertujuan memberikan paparan mengenai cara kerja Omnilytics dan manfaatnya secara ringkas bagi para pelaku di industri fesyen dan akademisi, terutama bagi yang belum mengenal penggunaan big data dan manfaatnya secara konkrit. Kata Kunci: fesyen, ritel, data, teknologi

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Boardman, Rosy, Yvonne Haschka, Courtney Chrimes, and Bethan Alexander. "Fashion “see-now-buy-now”: implications and process adaptations." Journal of Fashion Marketing and Management: An International Journal 24, no. 3 (April 21, 2020): 495–515. http://dx.doi.org/10.1108/jfmm-08-2019-0180.

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PurposeThe purpose of this paper is to identify if and how the see-now-buy-now model impacts the traditional buying, merchandising and supply chain processes (BMSCP) of multi-brand fashion retailers (MBFR) and whether they need to be adapted in order to facilitate this development.Design/methodology/approachThis exploratory study includes three industry case studies, triangulated with external observers. A total of 11 semi-structured interviews were conducted within Germany and the UK.FindingsFindings demonstrate that in order to adopt the see-now-buy-now model there is a need for process-shortening, as well as better process and network alignment between MBFR and brands through agility, supplier–relationship management and vertical integration in order to stay competitive against time-based competition. Whilst most steps of the traditional BMSCP are still applicable under the see-now-buy-now model, they must be re-engineered and shortened, with the steps being rolling rather than linear, with buyers and merchandisers operating in a more hybrid role.Originality/valueThis paper addresses the lack of research on the see-now-buy-now model as well as on the BMSCP of MBFR and the implications that see-now-buy-now could have on those processes. A modified buying, merchandising and supply chain framework adapted to incorporate see-now-buy-now is created which will be useful for academics and practitioners.

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Hancock, Joseph H. "Merchandising technologies: It is still all about people; thank goodness." Fashion, Style & Popular Culture 9, no. 4 (October 1, 2022): 433–35. http://dx.doi.org/10.1386/fspc_00154_2.

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We continually hear that retail stores are on the decline. However, this is not true as retailers reinvent themselves using many technological advances. In this Fashion, Style & Popular Culture (FSPC) issue, we celebrate the many new ideas that our scholars put forth as the innovations and influences of fashion, brands, retail and merchandising.Special guest editor: Catharine Weiss, Lasell University.

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EKUMANKAMA, Onu. "MERCHANDISING PRACTICES AMONG ENTREPRENEURS OF BEADED ARTICLES AS A STRATEGY FOR ECONOMIC DEVELOPMENT IN ABIA STATE, NIGERIA." Nigeria Journal of Home Economics (ISSN: 2782-8131) 9, no. 5 (March 2, 2022): 80–86. http://dx.doi.org/10.61868/njhe.v9i5.23.

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This study investigated the merchandising practices of entrepreneurs of beaded articles in Aba North LocalGovernment Area of Abia State, Nigeria. Specifically, the study determined the merchandising procedures,quantity and frequency of sales of beaded articles as well as the constraints encountered by entrepreneurs in themerchandising of beaded articles. It was a survey research. Population for the study consisted of 185entrepreneurs of beaded articles in Aba North Local government, Abia State. Purposive sampling technique wasused to select 127 entrepreneurs involved in merchandising of beaded articles. Cronbach Alpha was used todetermine the reliability of the questionnaire items. A coefficient of 0.92 was obtained indicating high reliabilityof the instrument. The data were analyzed with frequency, mean and percentages. Findings revealed thatmajority of entrepreneurs of beaded articles were females whose ages ranged between 29 and 32 years. Majority(85%) of the respondents made whole sales (85%) of beaded articles and employed daily sales forecastingalways (68.5%) as merchandising strategies. Inadequate finance, inadequate equipment, low demand, lack ofskills and expertise and fashion in vogue were identified among others as problems encountered byentrepreneurs of beaded articles in the study area. Based on the findings of the study, it was recommended thatworkshop on merchandising of goods should be organized for entrepreneurs of beaded articles in Abia State as ameasure for achieving economic development in the country.

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Tatemba, Indah Stefani, and Rinny Cherill Rantung. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI SECARA ONLINE MELALUI JEJARING MEDIA SOSIAL INSTAGRAM (STUDI KASUS PADA PRODUK FASHION)." Klabat Journal of Management 2, no. 1 (February 28, 2021): 20. http://dx.doi.org/10.31154/kjm.v2i1.556.20-32.

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Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi minat beli secara online pada jejaring media sosial Instagram khususnya pada produk Fashion serta untuk mengetahui apakah ada perbedaan minat beli berdasarkan perbedaan gender yaitu pria dan wanita. Penelitan ini adalah penelitian kuantitatif-kualitatif yang menggunakan Exploratory Factor Analysis (EFA). Data yang digunakan dalam penelitian ini adalah data primer yang didapatkan dengan cara mengembangkan kuesioner. Untuk mendapatkan data yang dibutuhkan maka penelitian ini menggunakan 370 data responden dengan 24 item pernyataan yang telah melalui proses validasi. Hasil penelitian ini menemukan bahwa ada 4 faktor yang mempengaruhi minat beli secara melalui jejaring media sosial Instagram yaitu Faktor Sales Promotion, Faktor Customer Service, Faktor Visual Merchandising, dan Faktor Payment. Berdasarkan uji independent t-test ditemukan adanya perbedaan terhadap beberapa faktor yang mempengaruhi minat beli secara online melalui jejaring media sosial Instagram khususnya pada produk Fashion yaitu pada faktor sales promotion dan faktor visual merchandising yang menyatakan pria dan wanita memiliki preferensi mereka masing-masing khususnya pada kedua faktor tersebut. Kata Kunci: Instagram, Media Sosial, Minat Beli, Toko Online

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Tatemba, Indah Stefani, and Rinny Cherill Rantung. "ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI SECARA ONLINE MELALUI JEJARING MEDIA SOSIAL INSTAGRAM (STUDI KASUS PADA PRODUK FASHION)." Klabat Journal of Management 2, no. 1 (February 28, 2021): 20. http://dx.doi.org/10.60090/kjm.v2i1.556.20-32.

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Penelitian ini bertujuan untuk mengetahui faktor-faktor apa saja yang mempengaruhi minat beli secara online pada jejaring media sosial Instagram khususnya pada produk Fashion serta untuk mengetahui apakah ada perbedaan minat beli berdasarkan perbedaan gender yaitu pria dan wanita. Penelitan ini adalah penelitian kuantitatif-kualitatif yang menggunakan Exploratory Factor Analysis (EFA). Data yang digunakan dalam penelitian ini adalah data primer yang didapatkan dengan cara mengembangkan kuesioner. Untuk mendapatkan data yang dibutuhkan maka penelitian ini menggunakan 370 data responden dengan 24 item pernyataan yang telah melalui proses validasi. Hasil penelitian ini menemukan bahwa ada 4 faktor yang mempengaruhi minat beli secara melalui jejaring media sosial Instagram yaitu Faktor Sales Promotion, Faktor Customer Service, Faktor Visual Merchandising, dan Faktor Payment. Berdasarkan uji independent t-test ditemukan adanya perbedaan terhadap beberapa faktor yang mempengaruhi minat beli secara online melalui jejaring media sosial Instagram khususnya pada produk Fashion yaitu pada faktor sales promotion dan faktor visual merchandising yang menyatakan pria dan wanita memiliki preferensi mereka masing-masing khususnya pada kedua faktor tersebut. Kata Kunci: Instagram, Media Sosial, Minat Beli, Toko Online

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Son, Hee-joo, and Sung-ha Kwon. "A study on visual merchandising characteristics of upcycle fashion brand store." Journal of Communication Design 76 (July 31, 2021): 119–34. http://dx.doi.org/10.25111/jcd.2021.76.09.

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Hines, Jean D., and Mary E. Swinker. "Assessment of the clothing and textile component in fashion merchandising programmes." Journal of Consumer Studies and Home Economics 22, no. 4 (December 1998): 215–20. http://dx.doi.org/10.1111/j.1470-6431.1998.tb00732.x.

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Avery, Carol E. "Profiling the Career Development of Women Fashion Merchandising Graduates: A Beginning." Clothing and Textiles Research Journal 7, no. 3 (March 1989): 33–39. http://dx.doi.org/10.1177/0887302x8900700305.

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Liu, Xiaolong, Chang-Seok Kim, and Keum-Shik Hong. "An fNIRS-based investigation of visual merchandising displays for fashion stores." PLOS ONE 13, no. 12 (December 11, 2018): e0208843. http://dx.doi.org/10.1371/journal.pone.0208843.

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Healy, Marley. "An Interview with Petra Slinkard Nancy B. Putnam Curator of Fashion and Textiles at the Peabody Essex Museum in Salem, Massachusetts." Fashion Studies 2, no. 2 (2019): 1–16. http://dx.doi.org/10.38055/fs020203.

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This article contains an interview with Petra Slinkard, the Nancy B. Putnam Curator of Fashion and Textiles at the Peabody Essex Museum in Salem, Massachusetts. Ms. Slinkard is the first to hold this position at the museum and has held it since February 2018. Prior to this, Ms. Slinkard was the Curator of Costume at the Chicago History Museum. She has a Bachelor of Science in Fashion Merchandising, a Bachelor of Arts in Art History, and a Master of Science in Fashion/Textile History. Over the course of almost ten years, leadership at the museum endeavored to create a plan that would mobilize its fashion and textile collection and reinvigorate its active collecting of fashion objects. This year, the museum opened a new wing that has allocated a specific venue for showcasing exhibitions dedicated to the exploration of its fashion collection. What follows are excerpts from a conversation between the author and the curator. Topics include the Fashion and Textile Collection at the Peabody Essex Museum, the new Fashion and Design Gallery, and the accessibility of the institution’s collection.

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Heitmeyer, Jeanne R., and Marion Neil. "Renewed Focus on Learning through Cognitive Learning Styles in Fashion Merchandising Programs." Clothing and Textiles Research Journal 6, no. 1 (September 1987): 29–36. http://dx.doi.org/10.1177/0887302x8700600105.

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Flynn, Judy Zaccagnini, and Sonja Sandberg. "Analysis of the Mathematical Achievement of Students in a Fashion Merchandising Course." Clothing and Textiles Research Journal 12, no. 1 (September 1993): 31–35. http://dx.doi.org/10.1177/0887302x9301200104.

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Videtic, Karen. "Service Learning: Opportunities for Deep Learning in Fashion Design and Merchandising Education." International Journal of Learning: Annual Review 16, no. 7 (2009): 397–404. http://dx.doi.org/10.18848/1447-9494/cgp/v16i07/46423.

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Lee, Hana, and Yhe-Young Lee. "A Preliminary Study on Competency Extraction for Fashion Design and Merchandising Majors." Korean Home Economics Education Association 36, no. 2 (June 30, 2024): 101–17. http://dx.doi.org/10.19031/jkheea.2024.6.36.2.101.

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The aim of this study is to identify the competencies required for fashion-related majors that meet contemporary demands, align with the objectives of university education, and reflect the qualities desired in graduates. To achieve this goal, we conducted content analysis of relevant data and in-depth interviews with experts. First, the content analysis involved coding key information from the introductions, educational goals, desired qualities of graduates, and curricula published on the websites of both South Korea and international fashion-related universities. Additionally, we analyzed the National Competency Standards (NCS) and the Meta-goals of higher education programs set by the International Textile Apparel Association (ITAA), extracting six core competencies. Second, in-depth interviews were conducted with six experts, each with 23 to 31 years of experience in Korean and international apparel industry and academia. The interviews were recorded, transcribed, and keywords were extracted. To ensure the validity of the coding results, cross-checks were performed among the researchers. The analysis identified the following competencies: empathic communication, social responsibility, professional thinking, creative and integrative thinking, global perspective, and challenging leadership. Based on these findings, establishing competencies that meet contemporary demands and developing corresponding curricula are essential steps towards creating a feedback system. Future research should focus on developing and implementing curricula that foster a virtuous cycle, ultimately enhancing students' competency levels.

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Hatammimi, Jurry, and Brhiyawan RH Cendekia. "Pemetaan Store Design dan Visual Merchandising Distro di Kota Bandung." Jurnal Manajemen dan Bisnis Indonesia 1, no. 2 (February 1, 2014): 264–79. http://dx.doi.org/10.31843/jmbi.v1i2.22.

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One of the evidence of creative industry growth in fashion sector in the city of Bandung is the establishment of many distro or distribution outlet. There are 4 distro that has the highest sales level, i.e Ouval Research, Unkl347, Dloops, and Black Id. The four distro were trying to show differentiation in terms of store design and visual merchandising to make up the store uniqueness and influencing buying behavior. Beside there is no research about the mapping of distro in the city of Bandung yet, especially about their store design and visual merchandising, this study will also show the difference of the four distro even though they have some similarities. This study aims to determine the perceptual map of store design and visual merchandising which applied by each distro. By using Multi Dimensional Scaling, there are consumer assessment in making perceptual maps include shopping convenience, easy to find goods, shopping experience, signage, entrance, cash wraps, promotional aisle, windows, fitting room, traffic flow, alignment rack with the theme, the attractiveness of presentation techniques, and impulse purchase. The research shows Ouval Research superior in largely indicators namely shopping convenience, easy to find goods, shopping experience, signage, entrance, promotional aisle, windows, fitting room, the attractiveness of presentation techniques, and impulse purchase. Unkl347 win in two indicators namely cash wraps and alignment rack with the theme. Dloops only win in the traffic flow indicator. Black Id ranks fourth at all indicators. Keywords: Perceptual Map, Store Design, Visual Merchandising, Distribution Outlet

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