Relevant bibliographies by topics / FB. Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'FB. Marketing'

Author: Grafiati
Published: 10 March 2023
Last updated: 31 July 2025

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Journal articles on the topic "FB. Marketing"

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Assimakopoulos, Costas, Ioannis Antoniadis, Oliver G. Kayas, and Dragana Dvizac. "Effective social media marketing strategy: Facebook as an opportunity for universities." International Journal of Retail & Distribution Management 45, no. 5 (2017): 532–49. http://dx.doi.org/10.1108/ijrdm-11-2016-0211.

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Purpose The purpose of this paper is to investigate the usage of university Facebook (FB) groups and sites by undergraduate students seeking information about their departments and the ways these pages could be used to acquire students. The factors that can intensify the FB group activities of a university are examined as well as how FB can be used as a marketing tool to improve marketing campaigns. Design/methodology/approach The study investigates and compares two universities: the University of Novi Sad of the Republic of Serbia and the Technological Educational Institute of Western Macedon
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Plakoyiannaki, Emmanuella, Aikaterini Pavlos Kampouri, Georgia Stavraki, and Iordanis Kotzaivazoglou. "Family business internationalisation through a digital entry mode." Marketing Intelligence & Planning 32, no. 2 (2014): 190–207. http://dx.doi.org/10.1108/mip-01-2013-0016.

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Purpose – The purpose of this paper is to contribute to the emerging literature stream of family business (FB) internationalisation. Its purpose is twofold: first, to provide empirical evidence on the motives, facilitators and obstacles and second, to understand different pathways and entry modes of FB internationalisation. Design/methodology/approach – The authors employ a multiple case study design that draws on various sources of data and examines eight Greek companies in the apiculture sector. Findings – The case study evidence brings to the fore the existence of various motives, facilitat
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Ramadan, Zahy Bashir, Ibrahim Abosag, and Vesna Zabkar. "All in the value." European Journal of Marketing 52, no. 7/8 (2018): 1704–26. http://dx.doi.org/10.1108/ejm-03-2017-0189.

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Purpose The purpose of this study is to test such effects on brands’ relationships and the perceived value of advertising. Social advertising featuring endorsed brands has significantly grown in the past few years. Companies and social networking sites (SNSs) are hailing such types of advertising as being more credible to users as they feature their friends’ indirect endorsements; however, the issue of friends’ likability alongside the users’ relationships with the actual SNS is seldom considered with regard to any potential negative/positive effects they might have on brands’ relationships an
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Malesa, Renata. "Partnership marketing in the operation of the public library." Folia Bibliologica 55/56 (November 14, 2014): 91. http://dx.doi.org/10.17951/fb.2013.55.91.

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Kucharczuk, Adam J., and Tracy L. Oliver. "The Perceived Influence of Food and Beverage Posts on Social Media during the COVID-19 Pandemic: An Exploratory Study with U.S. Adolescents and Their Parents." Adolescents 2, no. 3 (2022): 400–412. http://dx.doi.org/10.3390/adolescents2030031.

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Additional time spent on social media (SM) due to nationwide lockdowns associated with the COVID-19 pandemic has increased adolescents’ exposure to food and beverage (FB) advertisements, which may increase one’s risk of developing unfavorable health outcomes. This study aimed to explore U.S. adolescents’ and their parents’ perceptions of social media’s influence on adolescents’ food and beverage preferences during the COVID-19 pandemic. Semi-structured focus groups were conducted virtually with seven dyads of sixth grade students and their parents (n = 14). Six themes were identified from the
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Siti, Ni Wayan, N. M. Witariadi, N. N. Soniari, and N. K. Seminari. "STRATEGI PEMASARAN CV TIMAN AGUNG KELATING KERAMBITAN TABANAN PADA MASA PANDEMI COVID 19." Buletin Udayana Mengabdi 20, no. 3 (2021): 189. http://dx.doi.org/10.24843/bum.2021.v20.i03.p01.

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Service that aims to improve the knowledge and skills of employees of CV Timan Agung regarding marketing Strategy during the Covid 19 pandemic. The method used is counseling on marketing strategies both offline and online. Offline strategies include selling products to consumers such as Subak, Village-Owned Enterprises (Bumdes) and Regional-Owned Enterprises (Bumda). according to needs, while the online strategy is to sell various types of products using electronic / computer-based devices (Wa, Fb, masager, Youtube) so that they can be known throughout the archipelago and CV Timan Agung's reve
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Adiasih, Priskila, Gunawan Tanuwidjaja, Meidy Maria, Grace Silvani, Elvianty Gontha, and Adi Wibowo. "Documenting Family Businesses Typology in Traditional Food Sector in Surabaya: Architecture Design and Business Principles." SHS Web of Conferences 59 (2018): 01025. http://dx.doi.org/10.1051/shsconf/20185901025.

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Family business (FB) in the food industry was very important. Capturing the Family Business Resilience in Traditional Food Sector in Surabaya was conducted from 2015 to 2016 by Petra Christian University, funded by UBCHEA. The purposes were to document the Family Business in traditional food sector in Surabaya and the types of business place of the family business. It was conducted with qualitative methods of: FB location mapping, students’ workshop, interview and photo documentation, video documentation, SWOT analysis, marketing and architectural design for traditional food vendors. FB in Tra
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Aswirawan, Maria Yosefina Meinadia Sekar Kinanti, and Assaidatul Husna. "Webinar Digital Marketing FB Ads Manager kepada Pelaku UMKM Batam." Abdi: Jurnal Pengabdian dan Pemberdayaan Masyarakat 5, no. 4 (2023): 514–19. http://dx.doi.org/10.24036/abdi.v5i4.520.

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Ketika pandemi covid 19 menyebar dan himbauan pemerintah mewajibkan masyarakat untuk melakukan aktivitas secara daring, sehingga banyak orang melihat peluang untuk menjalankan aktivitas secara daring salah satunya merupakan aktivitas bisnis. Banyak Usaha Micro Kecil Menengah yang kesulitan dalam memanfaatkan situasi pandemi sebagai ajang memasarkan produk ataupun jasa mereka dikarenakan kurangnya pengetahuan dalam memasarkan secara daring, sehingga tujuan dari kegitan webinar Digital Marketing ini adalah memberikan pengetahuan dasar dan praktek langsung kepada para UMKM yang terlibat, khususny
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Jovanović, Tamara, Sanja Božić, Bojana Bodroža, and Uglješa Stankov. "Influence of users’ psychosocial traits on Facebook travel–related behavior patterns." Journal of Vacation Marketing 25, no. 2 (2018): 252–63. http://dx.doi.org/10.1177/1356766718771420.

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The principal aim of the article was to explore the psychological aspects of Facebook (FB) users’ travel-related behavior on FB. This especially refers to the time they post their travel-related information, the type of information they post (photos, videos, comments, etc.), when they watch the photos of other people, are they keen to post the information when their impressions are positive or negative, and what level of privacy they keep (with whom they are sharing travel-related information). A total of 804 general FB users from Serbia were included in the study. Analysis of the relationship
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Lo, Ying Chen, and Chin-Yi Fang. "Facebook marketing campaign benchmarking for a franchised hotel." International Journal of Contemporary Hospitality Management 30, no. 3 (2018): 1705–23. http://dx.doi.org/10.1108/ijchm-04-2017-0206.

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Purpose This study aims to develop a performance evaluation model for Facebook (FB) marketing campaigns (FBMCs) for a franchised hotel, distinguish four quadrants based on efficiency and customer attention and suggest improvements for inefficient FBMCs based on the slack value analysis. Design/methodology/approach The paper applied the elaboration likelihood model to select three inputs (text, picture and color) and three outputs (number of people reached; reactions, comments and shares; and clicks on post) based on the literature and expert opinions to assess 60 FBMCs for hotels through data
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Dissertations / Theses on the topic "FB. Marketing"

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Orozco, Guerra Peggy, and Rengifo Claudia Cecilia Barrantes. "Plan de marketing FB Proyectos Integrales SAC." Master's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2014. http://hdl.handle.net/10757/332298.

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El sector construcción es uno de los sectores más dinámicos de la economía del Perú con un crecimiento aproximado de 6% anual. El boom inmobiliario se viene dando no solo en la construcción de viviendas, sino también en la construcción de oficinas administrativas y comerciales. Solo a nivel de vivienda actualmente en el país existe una demanda insatisfecha de 400,000 unidades de los cuales con la oferta actual solo se logra cubrir el 7%. En este sector hemos encontrado un mercado potencial que hoy está desatendido, se trata de 488,000 Jóvenes adultos del segmento A y B, que hoy en día ya están
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Kurniasih, Nuning. "Srategi Pemasaran Jasa Informasi (Studi Kasus di PT.Data Consult, Inc. dan PT.Agranet Multicitra Siberkom) = The Strategy of Information Service's Marketing (Case Study at PT.Data Consult, Inc. and PT.Agranet Multicitra Siberkom)." Thesis, 2005. http://eprints.rclis.org/8014/1/BAB_5_Sidang.pdf.

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The strategy of information service’s marketing (case studies at pt. data consult,inc. and pt. agranet multicitra siberkom). Depok : University of Indonesia - Thesis - Postgraduate (S2) Department of Library Science, Faculty of Cultural Science. This research proposed to analize (1) The role of mission in implementing marketing strategy (2) The role of market analysis in implementing marketing strategy, and (3) The strategy of allocating resource which included strategy of 7 (seven) elements of marketing mix (products, price, place/distribution channel, promotion, process, people and phisical
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Κατσιρίκου, Ανθή. "Οι Βιβλιοθήκες και το εν δυνάμει κοινό τους: Μέθοδοι επικοινωνίας και προσέλκυσης". Thesis, 2009. http://eprints.rclis.org/17747/1/Potential%20Users_gr.pdf.

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Οι βιβλιοθήκες διαθέτουν υλικό που προσφέρουν μέσα από οργανωμένες υπηρεσίες στο αναγνωστικό κοινό. Το κοινό άλλοτε εντοπίζεται εύκολα (πχ οι φοιτητές, ερευνητές στις ακαδημαϊκές βιβλιοθήκες) άλλοτε δύσκολα ή καθόλου (πχ οι μετανάστες, τα άτομα με ειδικές ανάγκες -ΑΜΕΑ, έφηβοι, γυναίκες, άνεργοι το ενδεχόμενο κοινό στις λαϊκές βιβλιοθήκες). Οι βιβλιοθήκες, επομένως, θα πρέπει να οργανώνουν τις υπηρεσίες τους προς δύο κατευθύνσεις: προς το κοινό τους, αλλά και προς το εν δυνάμει κοινό, τους ενδεχόμενους χρήστες. Σε όλες τις περιπτώσεις, ερευνητέο είναι το μέγεθος της απόκρισης του κοινού στην
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Armağan, Ahmet Şenol. "Kütüphane ve Belge Bilgi Merkezlerinde Müşteri İlişkileri Yönetimi." Thesis, 2005. http://eprints.rclis.org/3868/1/K%C3%BCt%C3%BCphane_ve_Belge_Bilgi_Merkezlerinde_M%C3%BC%C5%9Fteri_%C4%B0li%C5%9Fkileri_Y%C3%B6netimi.pdf.

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In this study, the meaning of the customer relations discussed and a customer relationship management model established for libraries and document information centers. Customer Relationship Management (CRM) is a management technique. It is applicable and useful for libraries and document information centers. Benefits can appear as a way to know users and understand their needs and improve standarts and effective service. In this way,libraries and document information centers can survive by themselves for existence with the CRM systems on the continuous changing, global and competitive environm
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Bulgan, Uğur. "Kütüphanecilik sektöründe hizmet kalitesinin ölçümü ve bir üniversite kütüphanesi uygulaması." Thesis, 2002. http://eprints.rclis.org/6469/1/Ugur_Bulgan_tez.pdf.

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The importance of service quality has been growing day by day. The studies that have been under taken in this field are also increasing periodically. Increasing importance of service quality has made imperative to find on effective way to measure service quality it. The’ service sector, determining this necessity in the light of "You can not make it better unless you can measure ", it tries to measure service quality in a more effective way. In fact, there has been substantial body of research on this field. Among these studies, the most popular one is Parasuraman, Zeithaml and SERVQUAL mod
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Fernández-García, Jesús. "Diseño e implementación de un plan de social media marketing (o marketing 2.0) en la Biblioteca de la Universidad de Cádiz." Thesis, 2011. http://eprints.rclis.org/16456/1/Fernandez-Garcia%20-%202011%20-%20Dise%C3%B1o%20e%20implementaci%C3%B3n%20de%20un%20plan%20de%20Social%20Media%20Marketing%20%28o%20Marketing%202.0%29%20en%20la%20Biblioteca%20de%20la%20Universidad%20de%20C%C3%A1diz.pdf.

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This paper focuses on the design and implementation of a social marketing plan that will enable the Library of the University of Cádiz enter with force to the tendency of Library 2.0, thereby improving utilization levels of services and resources as well as maintain a more fluid and direct communication with our customers so that we can build on that feedback to better understand their needs and improve our services and the perception of the university community about the library, putting it in value as an information center specialized in the fundamental university. So here are united by new
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Harzhauser, Elisabeth. "Der Faktor Image in Zusammenhang mit erfolgreicher Öffentlichkeitsarbeit : Möglichkeiten der Imagepflege in der Zentraldokumentation der Landesverteidigungsakademie mit Hilfe von internen und externen Public Relations." Thesis, 2006. http://eprints.rclis.org/7726/1/AC05369739.pdf.

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At present, the Austrian army is highly focusing on using public relations methods to gain the public's trust. However, the documentation centre of the Austrian army is not incorporated into this general public relations concept. Nevertheless, the documentation centre already uses some public relations instruments to keep their employees and army-internal clients informed but without following a structured plan. Therefore the aim of the thesis is to develop a public relations concept for the documentation centre of the Austrian army in order to make their public relations more effective. Due t
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Akbayrak, Emre Hasan. "Orta Doğu Teknik Üniversitesi Kütüphanesi'nde Hizmet Kalitesi Ölçümü." Thesis, 2005. http://eprints.rclis.org/9623/1/Orta_Dogu_Teknik_Universitesi_Kutuphanesi%27nde_Hizmet_Kalitesi_Olcumu-Emre_Hasan_Akbayrak.pdf.

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As with service-based business enterprises, determining the quality of service provided by libraries is dependent on the discovery of reliable data. In modern libraries, the ability to accurately measure and evaluate quality service to users holds a significant place in determining the value of library service to users and provides a key to appraising performance and productivity. The ability to analyze performance is one of the most important factors in the successful performance of their duties for university libraries. The quality level of the various services provided by university librari
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Maciel, Evangelina. "Panorama latinoamericano sobre la integración de las bibliotecas nacionales en el gobierno abierto de su país." Thesis, 2018. http://eprints.rclis.org/38379/1/Tesina%20Evangelina%20Maciel.pdf.

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The main objective of this research is to analyze and evaluate the presence of national libraries in Latin America within the open gov portals of their country. Different concepts related to the subject are addressed in order to constitute a theoretical framework that allows understanding the complexity of the thematic, among them the following can be mentioned: national library, law of access to public information, public policies and open government plan that each country carries out. Methodologically, the web pages of each information unit are observed in order to establish if they have the
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Luceri, Melina, and María-Cecilia Corda. "Estrategias de comunicación en las bibliotecas universitarias de la Universidad Nacional de la Plata: promoción de sus servicios documentales." Thesis, 2015. http://eprints.rclis.org/28649/1/luceri_2015_estrategias_comunicacion_bibliotecas_unlp.pdf.

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Se realiza un estudio de las bibliotecas universitarias de la Universidad Nacional de La Plata (en adelante UNLP) con el fin de conocer las políticas y estrategias empleadas en materia de comunicación con sus usuarios, más exactamente las relativas a las tareas de promoción de los servicios documentales. Para ello se detectan y analizan las políticas de comunicación existentes en las bibliotecas, se efectúa una observación directa de los espacios físicos y virtuales de las mismas y se realizan entrevistas semiestructuradas a representantes de algunas de las bibliotecas estudiadas. Finalmente
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Books on the topic "FB. Marketing"

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Smith, Susan, and Mark Hollister. Facebook Advertising: Why Aren't You Making Sales with FB Advertising? Marketing to Turn Ads into Profits. Independently Published, 2018.

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Hawkins, John. FB Cash Formula: Dominate Facebook and Instagram, Take Your Business to the Next Level. Start Using the Complete Facebook Marketing Today! Independently Published, 2018.

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Lynch, Matt. Blogging : Increase Your Passive Income with 4 Steps, Profit from a Blog In 2019 2020: Social Media Marketing, Instagram, Facebook FB Advertising, You Tube and More! Independently Published, 2019.

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Book chapters on the topic "FB. Marketing"

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Barbery-Montoya, Danny C., and Patricio J. Toro-Orellana. "Marketing Management Inside the Business Family." In Handbook of Research on the Strategic Management of Family Businesses. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2269-1.ch014.

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This chapter shows the forms of relationship between the family business (FB) and its customers, through marketing and branding management. By reviewing literature, authors address three concepts: marketing and branding to generate value, the strategic and operational phase within business management, and consumer behavior along with the performance of the Company based on the rational or emotional. With these elements and through an exploratory theoretical method, authors present in a first phase the SOFT model as a starting point for understanding the decision making within the FB. Subsequen
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