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Dissertations / Theses on the topic 'Green buying behaviour'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Tobé, Martijn, and Patcharapan Pankaew. "Consumer Buying Behaviour in a Green Supply Chain Management Context : A Study in the Dutch Electronics Industry." Thesis, Jönköping University, JIBS, Centre of Logistics and Supply Chain Management, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-12873.

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<p>Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up with consumer demands and green theirsupply chain, in hope to acquire a competitive advantage. This research willtherefore determine to what extent these green supply chain practices influence thebuying decision of consumers.Environmental awareness has increased rapidly around the globe inrecent years, which has lead to consumer demands for sustainable products. Inreaction to this, companies try to keep up wi

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2

Ackelid, Emma, and Gabriella Stenmark. "Konsumenters uppfattning av hållbarhetsmärkningar i dagligvaruhandeln : Hur köpbeslutet påverkas." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-64127.

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Hållbarhet är en stark faktor som påverkar både konsumenter och företag i växande utsträckning. Att medvetet konsumera i enlighet med hållbara riktlinjer ligger i många konsumenters intresse, och företag utvecklar kontinuerligt strategier för att bemöta konsumentbehov och höja sin försäljning. I takt med detta ökar utbudet av hållbart märkta produkter och hållbarhetsmärkningar. För konsumenter innebär detta större valmöjligheter men också eventuella svårigheter då hållbarhetsmärkningar ofta upplevs snarlika och svåra att förstå betydelsen bakom, vilket i sin tur kan ha en motverkande effekt på

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3

Shahid, Imran, and Syed Mubbasher Hassan. "Effects of Demographic Characteristics on Consumer’s Choice of Buying Green Products: An Empirical Study of Swedish Electricity Market : Can demographic characteristics of Swedish consumers, influence the choice of green electricity over conventional electricity?" Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12650.

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Title Effects of Demographic Characteristics on Consumer’s Choice of Buying Green Products: An Empirical Study of Swedish Electricity Market. Purpose Purpose of the research to study the consumer behaviour of the Swedish audiences based on different demographic characteristics i.e. age, gender, income status, educational level and area of residence. The information will be useful to know that how different target groups based on different demographic attributes, perceive and respond the green electricity programmes, which will helpful to study the consumer behaviour and marketing of green ele

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Tirone, Inês Worm. "Why buy green housecleaning products?" Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16562.

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Mestrado em Marketing<br>Na sociedade atual a compra de produtos de limpeza ecológicos surge como uma alternativa sustentável aos produtos convencionais que são constituídos por químicos agressivos que afetam a saúde individual e o ambiente. Este estudo apresenta como principal objetivo a análise detalhada dos determinantes que compõem o processo de decisão de compra de produtos de limpeza de casa ecológicos. Com esta finalidade, foi desenvolvido um estudo em profundidade a compradores de produtos de limpeza de casa ecológicos, recorrendo a entrevistas semiestruturadas e a biografias de co

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5

Klintebjer, Brecelj Emilia. "Ecolabels and Swedish Consumers’ Green Buying Behavior : A Quantitative Study of Factors Influencing Green Buying Behavior Towards Ecolabelled Food." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-85537.

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The steadily increased environmental concerns have become exceedingly palpable over time, not at least in consumers’ way of demanding greener products, or companies’ ways of incorporating green marketing strategies. A common tool for companies producing environmentally friendly food is ecolabelling. Foods with ecolabels on them enable consumers to know that this certain product indicates a good environmental choice. There are various factors that influence consumers’ buying behavior towards it. The purpose of this thesis is to examine whether knowledge, attitude and subjective norms have any r

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6

SALMI, MILLA. "Social or environmental labelling- Consumers’ knowledge, attitudes and preferences." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18012.

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Social or environmental labelling- Consumers’ knowledge, attitudes and preferencesEngelska nyckelord: labelling, social or environmental labelling, eco-labelling, sustainability, transparency, fashion consumer, visual/verbal communication, consumer buying behaviour, green consumerism.Sammanfattning på engelska: In the recent years the Swedish fashion retailers have increased their range of various social or environmental labels on their garments which in return has created confusion amongst the fashion consumers. Currently, there are approximately fourteen different third-party labelling stand

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Memar, Noushan, and Syed Ayub Ahmed. "Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-14976.

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Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. In the same way, Peattie and Crane (2005) report that there has been a slight growth on green purchasing since 1990, they also identified a significant gap between concerns and actual purchasing among customers. Datta (2011) states, it is important to increase people’s environmental awareness and consciousness, because as customers, they can im

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8

Ali, Basharat. "Impact of green marketing on consumer buying behavior: The mediating role of environmental knowledge. : A quantitative study in the context of Pakistan." Thesis, Mittuniversitetet, Avdelningen för ekonomivetenskap och juridik, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-35738.

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Green marketi ng is aimed at directing a company‘s efforts to undertake the processes of designing a product, its promotion, pricing, and distribution in a way that can help to protect the environment. The current study is aimed at investigating the influence of green marketing practices including eco-labeling, green branding and green advertising on consumer buying behavior in Pakistan which is a developing country. The study has also analyzed the mediating effect of environmental knowledge in the relationship between green marketing practices and consumer buying behavior. The research useda

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Barua, Promotosh, and Md Sajedul Islam. "Young Consumers’ Purchase Intentions of Buying Green Products : A study based on the Theory of Planned Behavior." Thesis, Umeå universitet, Handelshögskolan vid Umeå universitet, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-45212.

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This investigation explored the contextual factors affecting young consumers’ attitudes and their intentions of green purchase behavior in the area of consumer behavior. This study seeks to understand young consumers’ green purchase intentions based on the Theory of Planned Behavior (TPB). At the same time, this study also intends to detect variables that influence young consumers’ intentions of buying green products. In this thesis, a quantitative approach was adopted. Using a sample of 282 young people, a survey was developed and conducted in Umeå University, Sweden. Results indicate that p

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Thongpila, Kamolchanok. "Fabricated Future : applying the Theory of Planned Behavior to influence purchaseintention of green fashion made from recycled plastic in Thailand." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21992.

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The purpose of this study is to investigate factors influencing the Thai millennial consumers’ intention to purchase clothing and accessories made from recycled plastic. The research relied on deductive reasoning through hypothesis testing; Statistical measurements were employed. Consequently, a descriptive quantitative research approach was utilized to conduct the study. The data were collected physically and virtually via a web-based survey. A total number of 393 responses from Thai millennial consumers who live in Bangkok and its vicinity were analyzed with the application of structural equ

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KNUTZEN, DORIS MBIH. "SUSTAINABLE ENERGY STRATEGIES AND GREEN ELECTRICITY MARKET DEVELOPMENT : EMPIRICAL EVIDENCE FROM GERMANY." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4711.

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Human misuse of environmental assets especially energy is causing environmental degradation, which hampers social and economic welfare for present as well as for future generations. A worldwide shift to sustainable energy sources is one of the required actions to solve the problem. Electricity from sustainable energy sources is called green electricity and has arose as one of the most motivating tools for developing the sustainable energy market. This has resulted in the restructuring of Germany's energy industry with a dramatic change in energy use in electricity. The change has been aid

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12

Gobczyński, Karol, and Maxime Leroux. "Socio-economic factors influencing the electric vehicle buying process in Iceland." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15873.

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The aim of this research is the analysis of socio-economic factors that wouldinfluence consumer buying process of electric vehicles in Iceland. The purpose of the researchis to detect the most crucial factors influencing Icelanders decisions for and againstpurchasing an electric vehicle, instead of car with internal combustion engine. This researchverified people‟s opinions and can bring companies closer to real mindsets of Icelandicpotential buyers. Moreover, this paper might give a possibility to eliminate wrong thinkingand barriers by better adjusted marketing. Additionally, analyzed advant

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13

Ahlbom, Hannah, and Anna Söderbergh. "Konsumenternas köpbeteende inom fast fashion : En undersökning om gapet mellan attityd och beteende inom hållbarhet." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14648.

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De miljövänliga problem som världen står inför idag är tätt sammanhängande med den masskonsumtion som skapats av fast fashion-industrin. Detta har skapat en större efterfrågan av miljövänligt producerade kläder av konsumenter då de har en allt större inblick och påverkan på modeindustrin. Tidigare forskning visar att det är många konsumenter som tycker att det är viktigt att konsumera miljömedvetet, men utav dessa respondenter så var det dock bara cirka 30% av dessa deltagare som faktiskt agerade enligt sina miljömedvetna värderingar. Gapet mellan miljövänlig attityd och faktiska beteende kall

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Soares, Patrícia Silva. "Perceções e fatores influenciadores na compra de produtos de cosmética natural." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/18314.

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Mestrado em Marketing<br>Está-se a assistir a um crescimento considerável no mercado de produtos de cosmética natural, pelo que é essencial que as empresas players desse mercado elaborem e integrem estratégias de marketing, especialmente naquilo que diz respeito à comunicação que fazem desses produtos. Sendo uma vertente de produtos relativamente atual, todos os esforços feitos nessa área contribuem para uma maior e melhor informação para os consumidores. Desta forma, o presente estudo prende-se com o entendimento das perceções dos consumidores relativamente aos produtos de cosmética natural

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Muposhi, Asphat. "Green consumer buying behaviour: antecedents, selection attributes of generation Y consumers and the relationship with future behavioural intentions." Thesis, 2015. http://hdl.handle.net/10352/296.

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D. Tech. (Marketing, Department of Marketing and Sport Management, Faculty of Management Sciences) Vaal University of Technology<br>The concept of green marketing has gained prominence in academia in recent years with concomitant implications for marketing strategy. The considerable attention accorded to green marketing is accentuated by concerns about global climate change and its threat to the sustainability of livelihoods. As the debate on green marketing continues to unfold, there are important issues yet to be addressed, one of which relates to the antecedents of green consumer buyer be

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16

Tshabalala, Zamani Sibusisiwe. "The influence of consumer decision-making styles on impulsive and careless buying of eco-friendly products." 2016. https://hdl.handle.net/10539/23833.

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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing, October 2016<br>The South African eco-friendly products industry is still growing. With the growth potential existing in this industry, it is evident that marketing practitioners and producers alike need to understand the consumer dynamics involved in order to ensure that the sales of ecofriendly products increase. The growth potential that the researcher refers to is also confirmed

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17

Wang, Shiuan-Huei, and 王宣惠. "The Impact of Green Value on Organic Products Buying Behavior." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/11379497147299534606.

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碩士<br>淡江大學<br>國際商學碩士在職專班<br>100<br>After exhausting the Earth''s supply of natural resources and severe global warming, human being is concerned about environment and health. People translate into new consumer behavior instead of old one. In Taiwan, the demand of organic products increases more and more, organic shops are exploded in the last few years. How do enterprises reach high market share on fiercely competitive market? The purpose of the study is that green value has relation with consumer attitude and green value to purchase intention has positive effect. The research aims t

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18

Duque, Pita Cristina Isabel. "Assessing the drivers of green consumerism: a multi-factor analysis." Master's thesis, 2020. http://hdl.handle.net/10400.26/33076.

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In the last decades, human activity has abused the planet on an unprecedent scale leading to severe depletion of natural resources and affecting the environment. The awareness of this widespread environmental degradation changed the consumption patterns and has led to the emergence of green consumerism, creating a new opportunity for companies. Marketers are now challenged to incorporate green values into their practices and to take green marketing to its full potential. However, there is a recognized inconsistency between attitude and behavior for those who claim to care about the environment

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KO, PEI-HSIN, and 柯佩欣. "The impact of consumers on the impulsive buying behavior of green garments." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2k7w88.

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碩士<br>國立中正大學<br>企業管理學系碩士在職專班<br>105<br>The general products are through the mass production to cost-effectiveness. General products make the price and the selling price usually low then green products. Past the people feel green products is more expensive and the function is not better than general products, on the green products with doubt. Green industry is continuous innovation of products research and development, the green products function are different on the past. In recent years, the awareness rise of green consumer, enterprises to obtain consumer recognition of the social image, sale

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Liu, Ying Lin, and 劉映麟. "Consumers’ behavior in buying green products―A Case Study on recycled paper." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/44423107398015999093.

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碩士<br>東海大學<br>工業工程與經營資訊學系<br>100<br>Since the Earth Summit on Sustainable Development held in 1992, green consumption has been regarded as one of the most important strategies to achieve the goal of global sustainable development. Beside encouraging and promoting green production, it is important that we strengthen the concept of green consumption in the hope that through green marketing-driven full of green consumption. Depth interview had conducted on different consumer groups, the context and discussion of existing research combine to develop into two separated questionnaires. Returned ques

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Godinho, Catarina Maria Jorge. "Portuguese millennials and green buying behavioral intentions: application of the theory of planned behavior." Master's thesis, 2018. http://hdl.handle.net/10071/18394.

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The awareness towards the topic of sustainability has grown, forcing a shift in the market. Consumers are now increasingly demanding for green products and services and to fulfill it, companies need to change their strategies and focus on green marketing. Millennials are the most informed social group due to the constant connectivity via Internet to the outer world and due to that, they are the leaders of this green movement. Their heterogeneity difficult the goal of companies of meeting their customers’ expectations and therefore, it is crucial to acknowledge which are their motivations

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Tu-Ming, Chiang, and 蔣篤明. "Green tourism tendencies of the national army,behavioral intention and buying behavior - moderating customer involvement." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/60912576252664369137.

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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業管理碩士在職專班<br>102<br>Through research to understand green tourism tendencies and behavioral relevance of the military's intentions, behavioral intentions and purchase behavior relevance, and customer involvement effect on behavioral intentions and purchase behavior surname. Study found that there is a significant positive correlation between the degree of mili-tary green tourism tendencies and behavioral intentions of the two persons, green tour-ism tendencies and behavior of military intent have significant relevance, degree of mil-itary higher tendency of green tour

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