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Journal articles on the topic 'Green buying behaviour'

Author: Grafiati

Published: 2 June 2025

Last updated: 31 July 2025

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1

Septariana, Dika, and Luki Adiati Pratomo. "Anteseden dari Green Buying Behaviour." Telaah Bisnis 19, no. 2 (2020): 83. http://dx.doi.org/10.35917/tb.v19i2.164.

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The aim of this study is to examine the factors that can influence green buying behavior. Factors to be investigated are personal norm, social environmental norm, peer influence, and green self-identity. The research design used in this study is hypothesis testing with a purposive sampling technique. The number of respondents is 200, with the specific criteria is consumers who understand and consume environmentally friendly products in the past year. The results showed that the four variables, namely personal norm, social environmental norm, peer influence, green self-identity, had a positive

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Palmieri, Nadia, Flavio Boccia, and Daniela Covino. "Digital and Green Behaviour: An Exploratory Study on Italian Consumers." Sustainability 16, no. 8 (2024): 3459. http://dx.doi.org/10.3390/su16083459.

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This paper aimed to understand consumer behaviour based on different constructs of buying behaviour antecedents, which included attitudes towards social aspects, green values, the value placed on digital channels, and green advertisements. Through an online survey of 650 respondents, we investigated the characteristics that affect consumer behaviour in Italy. A structural equation modelling (SEM) method was then used to explore the effects of the identified constructs on people’s buying behaviour, as well as evaluate their relative importance. On the one hand, the findings showed that among th

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Duque Oliva, Edison Jair, Javier A. Sánchez-Torres, Francisco-Javier Arroyo-Cañada, et al. "Green Buying Behaviour: An Integrated Model." Sustainability 16, no. 11 (2024): 4441. http://dx.doi.org/10.3390/su16114441.

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The pursuit of a sustainable world has today compelled both companies and individuals to scrutinize the environmental impact of goods and services. As a result, the field of green marketing, encompassing topics like sustainability, ecologism, and social impact, has gained significance. This study aims to explore the attributes influencing consumers’ decisions to purchase green products. The research builds upon an extensive literature review conducted using databases such as Scopus and Web of Science. The resulting model integrates the variables linked to green buying behaviour. Empirical anal

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Gautam, Srivastava. "Buying behaviour of consumers towards Green Products." RESEARCH REVIEW International Journal of Multidisciplinary 4, no. 1 (2019): 477–81. https://doi.org/10.5281/zenodo.2548810.

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This paper deals with studying the behaviour and purchase preference of consumers towards green products. People are aware about the benefits of using green products but still the usage is low as compared to non-green products which are harmful for both the user and the environment. The consumer buying behaviour for green products arises by the need and preference of the customer. Apart from this the value and attributes of the green products is an important factor for determining the usage percentage of the green products. Moreover the major player in determining the buying behaviour of the c

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Khare, Arpita. "Antecedents to green buying behaviour: a study on consumers in an emerging economy." Marketing Intelligence & Planning 33, no. 3 (2015): 309–29. http://dx.doi.org/10.1108/mip-05-2014-0083.

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Purpose – The purpose of this paper is to examine influence of past environmental attitudes, social and personal environmental norms, social influence, and green self-identity on Indian consumers’ green buying behaviour. Design/methodology/approach – Data were collected through self-administered survey method by contacting respondents through mall intercept technique in six cities across India. Findings – The findings suggest that green self-identity, peer influence, and past green buying behaviour influence the decision to purchase green product. Consumers’ self-identification with environmen

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Rawal, Dhavindra, and Bhoj Raj Aryal. "Consumer Awareness of Green Marketing and Buying Behavior: A Synthesis of Literature." Contemporary Research: An Interdisciplinary Academic Journal 7, no. 2 (2024): 51–64. http://dx.doi.org/10.3126/craiaj.v7i2.72149.

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The purpose of this study is to present the systematic review of the literature on green marketing. Green marketing is a burning issue in the global environmental protection context and it is necessary mater to discuss our consumption behavior, business patterns, and national policy to support environmentalism. As consumer and society become more concerned about natural environment, modify their buying behavior in an attempt to address their well-being. This study has synthesized the specified literature related to consumer awareness and their buying behavior in environmental marketing. The re

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Goh, Mei Ling, Seng Huat Tan, Sook Fern Yeo, and Pui Yen Tan. "THE IMPACT OF CONSUMPTION VALUES ON HOUSEHOLD’S BUYING BEHAVIOUR TOWARDS GREEN GROCERY PRODUCTS." Journal of Tourism, Hospitality and Environment Management 5, no. 21 (2020): 01–12. http://dx.doi.org/10.35631/jthem.521001.

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This study aims to examine the impact of consumption values on household’s buying behaviour towards green grocery products. Concern for healthy lifestyles among households has created a high demand for environmental-friendly or natural products. This has shown that the green products market has the perspective to grow. In order to have an effective marketing strategy, there is a need for marketers to understand the buying behaviour of households towards green grocery products. The theory of consumption values was used to explain the household’s buying behaviour towards green grocery products.

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Munir, Amber, Maryam Rehmat, and Asma Nisar. "Impact of Perceived Consumer Effectiveness on Green Buying: A Moderated Mediation Model." Sukkur IBA Journal of Management and Business 10, no. 1 (2023): 121–51. http://dx.doi.org/10.30537/sijmb.v10i1.1234.

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Green purchase behavior is the purchase of environmentally friendly products. These purchase decisions are a result of many factors which researchers have tried to study in the past. The objective of this study is to understand the green buying behaviour in Pakistan and examine the factors that affect this green buying behaviour. Some cognitive measures such as perceived consumer effectiveness, perceived environmental knowledge and green perceived value that play an important part in shaping attitudes are being studied. These attitudes then lead to behaviors according to the belief-attitude-be

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OHAKIM, Ikedi Godson. "EFFECT OF GREEN MARKETING PRACTICES ON CONSUMER BUYING BEHAVIOUR: A STUDY OF SELECTED SMALL AND MEDIUM ENTERPRISES IN ABUJA, NIGERIA." Management & Marketing 23, no. 1 (2025): 83–98. https://doi.org/10.52846/mnmk.23.1.06.

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The increasing demand for sustainable products presents a challenge for businesses. The aim of this study is to investigate the effect of green marketing practices on consumer buying behaviour with a study of small and medium enterprises in Abuja, Nigeria. The study utilized a survey research method to collect data from SME managers engaged in promoting eco-friendly products. The total population of SMEs in Abuja was 613,492, with a sample size of 400 determined using Slovin's formula (1960). Additionally, using the purposive sampling technique, 150 questionnaires were administered to responde

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Yuan, Ziyan, Ratneswary Rasiah, Yan Hou, and Songyue Li. "Green Purchase Behavior in Malaysia: A Mediation Effect Analysis Based on the TPB." Environment-Behaviour Proceedings Journal 8, no. 26 (2023): 345–52. http://dx.doi.org/10.21834/e-bpj.v8i26.5179.

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This investigation was done by a group of educated consumers residing in Malaysia. The Theory of Planned Behaviour (TPB) was used to study their behavior in purchasing green products. The study used PLS-SEM to conduct an online survey with 330 educated customers in Malaysia. The results showed that the link between green purchasing attitudes, subjective norms, perceived behavioral control, and green purchase behavior among educated Malaysian consumers was mediated by green purchasing intention. However, some of the results were different from previous findings. Perceived behavioral control wou

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Van Hoang, Dinh, and Tung Le Thanh. "Relationship Between Environmental Concern, Green Perceived Value and Green Purchase Behaviour: The Moderating Role of Price Consciousness." Organizations and Markets in Emerging Economies 15, no. 2(31) (2024): 248–87. https://doi.org/10.15388/omee.2024.15.12.

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Growing environmental concerns influence consumer buying decisions and behaviours. This study investigates the factors that affect the green purchase behaviours of Generation Z consumers in Vietnam. Employing the value–attitude–behaviour (VAB) framework, the study examines the intricacies of green consumption behaviour. Study data were collected through an online questionnaire from 283 young Vietnamese consumers who frequently purchase green products. We performed the quantitative analysis by the partial least squares structural equation modelling (PLS-SEM) and found that price consciousness a

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Emekci, Simge. "Green consumption behaviours of consumers within the scope of TPB." Journal of Consumer Marketing 36, no. 3 (2019): 410–17. http://dx.doi.org/10.1108/jcm-05-2018-2694.

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Purpose The purpose of this study is to explain the factors that affect the green buying behaviours and the relations between these factors. For this purpose, three main factors were added to the Ajzen’s theory of planned behaviour (TPB) to develop a more comprehensive model, namely, environmental concern, environmental knowledge and perceived consumer effectiveness (PCE). It is believed that these variables could help understanding the green buying behaviour and extending the TPB model. Design/methodology/approach In this study, quantitative research has been made to test the relations in the

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Chang, Chia-Tai, and Kung-Jeng Wang. "The Impact of Green Innovation and Management on the Sustainability Performance of the Manufacturing Industry in Vietnam in Southeast Asia." World Journal of Entrepreneurship Management and Sustainable Development 21, no. 2 (2025): 97. https://doi.org/10.47556/j.wjemsd.21.2.2025.1.

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Purpose: This study aims to examine the significant impact of the global trade war on the manufacturing industry, particularly focusing on the shift of supply chains to Southeast Asia and the growing importance of green supply chains. Design/Methodology/Approach: The study utilises empirical data from Vietnam’s manufacturing industry to analyse the effects of green innovation, environmental management readiness, and green buying behaviour on corporate sustainability performance. The research methodically explores the direct impact of green innovation on sustainability performance and green pur

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Nguyen, Thi Minh Hoa, and Tuan Anh Ha. "Factors affecting green consumption behaviour: Empirical evidence from consumers in Tra Vinh province." Ministry of Science and Technology, Vietnam 65, no. 4 (2023): 52–58. http://dx.doi.org/10.31276/vjst.65(4).52-58.

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The article aims to determine the factors affecting the green consumption behaviour of consumers in Tra Vinh province based on the basic research theoretical framework (Theory of planned behaviour by Ajzen - TPB). Data was collected through direct interview with 300 consumers in Tra Vinh province. The results show that the intention to buy green products has a positive impact on consumers’ buying behavior toward green products. Two factors including attitude towards green purchasing and perceived behavioural control positively impact green purchasing behaviour, and these effects act as full me

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Salini, K., and Bino Thomas. "Sustainable Consumption: The Role of Eco Labels on Consumers’ Buying Decision." IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 8, no. 1 (2017): 8. http://dx.doi.org/10.21013/jmss.v8.n1.p2.

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This study aims to give information about the effect of eco labels on customers purchasing behaviours. The increase public concern in relation to their surrounding natural environment has started to show off their consumption behaviours and lead to the creation of a new group of consumers as the green consumers Green production and consumption is a necessity of this century because of dreadful environmental degradation and changing consumer behaviour. Consumer behaviour is a dynamic factor in order to cope up with; new strategies and ideas are developed from the part of manufactures to sustain

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Sangroya, Deepak, and Jogendra Kumar Nayak. "Factors influencing buying behaviour of green energy consumer." Journal of Cleaner Production 151 (May 2017): 393–405. http://dx.doi.org/10.1016/j.jclepro.2017.03.010.

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Dr. G.S Dhanashree. "A STUDY ON BUYING BEHAVIOUR TOWARDS GREEN PRODUCTS." International Journal of Multidisciplinary Research in Arts, Science and Technology 1, no. 4 (2023): 01–06. http://dx.doi.org/10.61778/ijmrast.v1i4.16.

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Climate change is a genuine issue that everyone on the planet is discussing. People all throughout the world are paying a high price for environmental degradation. That is why being ecologically responsible has become an urgent necessity. And it is highly applicable to the manufacturing sectors all throughout the world, as well as the customers who use such items. Governments are also doing their share to safeguard the environment by prohibiting the use of plastics, establishing stringent limits on carbon emissions, promoting recycling, and other ways. The purchase and use of environmentally h

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18

Rossouw, Nina, and Aidan Boon. "Conscious cleaning products: The influence of green marketing on consumer buying behaviour." Retail and Marketing Review 20, no. 2 (2024): 52–65. https://doi.org/10.5281/zenodo.14185349.

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Society’s interest in environmental issues and sustainability has made green marketing a priority for organisations globally. Consumer behaviour has a significant influence on climate change, and alterations in consumer behaviour have the potential to reduce the carbon footprint of consumption by up to 25%. A substantial portion of this can directly be attributed to consumers selecting products with a lower carbon footprint. Traditionally, household cleaning products have had a detrimental effect on the environment but they have more recently made extensive use of green marketing strateg

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Mehmood, Asim, and Amiya Bhaumik. "Impact of Green Pricing and Green Promotion on Buying Behaviour of Hypermarket Consumers." International Journal of Academe and Industry Research 4, no. 4 (2023): 47–71. http://dx.doi.org/10.53378/353021.

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Consumer buying behaviour (CBB) in Pakistani hypermarkets can be influenced by green pricing and green promotion by providing environmentally friendly products at competitive prices. This study intends to examine how green pricing and green promotion affect consumer buying decisions in Pakistani hypermarkets. A total of 185 questionnaires out of 220 were retrieved, with an 84% return rate, from different hypermarkets in Peshawar, Pakistan. AMOS 28 was employed to perform advanced structural equation modelling (SEM) analysis enabling a comprehensive examination of the relationships between gree

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Chan, Tak Jie, Asmaul Husna Haris Fadzilah, Mohd Safwan Ramli, and Al Amirul Eimer Ramdzan Ali. "Perceived Circular Economy as a Mediator between Green Advertising and Circular Buying Behaviour of Green Products." PaperASIA 41, no. 1b (2025): 184–94. https://doi.org/10.59953/paperasia.v41i1b.358.

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The circular economy has gained attention as the outcome of Sustainable Development Goals (SDGs), which focus on Responsible Consumption and Production (SDG-12). Although the circular economy is a good initiative to make the environment more sustainable, however, consumers’ perceptions of circular products are not always favorable. Therefore, this study aims to examine green advertising on the buying behavior of circular products, mediated by the circular economy. The study utilized Signaling Theory as the underpinning theory. The study applied a quantitative approach by using the survey metho

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Sanyal, Aparajita, Sanjib Biswas, and Samiran Sur. "Exploring the causal association among expertise level, preference buying and post-purchase satisfaction for organic products in India." Journal of Decision Analytics and Intelligent Computing 3, no. 1 (2023): 148–66. http://dx.doi.org/10.31181/10012092023s.

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The purpose of the current study is to examine how consumers' preference-buying behaviours are influenced by their level of expertise and, ultimately, if preference-buying results in post-purchase pleasure. We conduct an empirical analysis based on the views of green product users. For our case study, we take organic foods into account. Environment protection has received more attention in recent years. Organizations have therefore placed a strong emphasis on creating green products. Consumer behaviour has changed in relation to green items as well. One of the focal points for strategic organi

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Makhitha, KM. "The effect of green purchase intention on emerging market consumers’ clothing purchase behaviour in South Africa." International Journal of Management and Sustainability 13, no. 2 (2024): 299–308. http://dx.doi.org/10.18488/11.v13i2.3670.

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The purpose of this study was to determine the influence of the green purchase intention of emerging market consumers on their green purchase behaviour in South Africa. The calls by the United Nations’ (UN) Sustainable Development Goals (SDGs) for consumers and organizations to act and behave sustainably have generated much interest in green consumer behaviour. In SA, calls have also been made for clothing companies to create awareness about the impact of clothing buyer behaviour on the environment. Organizations should also enhance consumer knowledge of their green buying behaviour and the ef

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Harikumar, Dr P. N., and K. S. Chandrasekar. "Factors Affecting the Green Purchasing Behaviour of the Customers of Two-wheelers and Three-wheelers in Kerala." Restaurant Business 118, no. 7 (2019): 128–37. http://dx.doi.org/10.26643/rb.v118i7.7674.

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Green purchasing behaviour or Environment-friendly buying behaviour is the consumption or use of products that are benevolent or beneficial to the environment, sensitive or responsive to ecological concerns. The environmental consciousness, willingness to pay higher price, perceived environmental performance of a product, and company's perceived environmental performance were identified as the factors that will decide the green purchase decision from the available literature and validity through pilot study. This was subjected to two and three wheeler customers in Kerala and the study showed t

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Mokha, Anupreet Kaur. "Impact of Green Marketing Tools on Consumer Buying Behaviour." Asian Journal of Management 9, no. 1 (2018): 168. http://dx.doi.org/10.5958/2321-5763.2018.00026.4.

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Khare, Arpita, and Amrut Sadachar. "Green apparel buying behaviour: A study on Indian youth." International Journal of Consumer Studies 41, no. 5 (2017): 558–69. http://dx.doi.org/10.1111/ijcs.12367.

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Singh Bagga, Manjot. "Evaluating the Impact of Green Marketing on Consumer Buying Behaviour in The Indian Market." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04271.

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Abstract Green marketing is a rapidly evolving field that aligns business strategies with environmental values. This study explores how green marketing practices affect consumer buying behaviour in India. A structured questionnaire was administered to 100 respondents using a descriptive research design. The study focused on evaluating green awareness, values, purchase intentions, and trust in eco-labels. Findings reveal a moderate positive correlation between green values and purchasing behaviour. Demographic factors like gender and education had no significant impact. The results underscore t

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Braga Junior, Sergio Silva, Dirceu Da Silva, Marcelo Luiz D. S. Gabriel, and Waleska Reali De Oliveira Braga. "The Influence of Environmental Concern and Purchase Intent in Buying Green Products." Asian Journal of Behavioural Studies 3, no. 12 (2018): 183. http://dx.doi.org/10.21834/ajbes.v3i12.134.

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Current analysis evaluates the influence of environmental concern in people´s retail buying behavior of green products. The purpose was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail. Given the purpose, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents. As a result, there is a possibility the consumer does not realize the importance of changing the habit of consumption, more fixed in their routine to buy and past experience you have that attitude strengthens the fact suffer a lo

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Sharma, Nitika, and Madan Lal. "Facades of morality: the role of moral disengagement in green buying behaviour." Qualitative Market Research: An International Journal 23, no. 2 (2020): 217–39. http://dx.doi.org/10.1108/qmr-03-2019-0030.

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Purpose This study aims to presents the article regarding the influential role of moral inefficacy and moral disengagement to address green intention and behaviour gap among consumers, and how they attain self-exoneration because of the moral dilemma if any exist. Design/methodology/approach The present study is based on semi-structured interviews, using constructivist grounded theory, which offers a platform to investigate, explore and discover psychosocial mechanism that operates among the consumers regarding the dimension of morality and green practices. In-depth exhaustive dialogues with I

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Bt Mohammad, Noorita, and Rohaizat B. Baharun. "Assessment of Consumers’ Religiosity Consciousness of Malaysian Green Personal Care Products." International Journal of Engineering & Technology 7, no. 2.29 (2018): 646. http://dx.doi.org/10.14419/ijet.v7i2.29.13991.

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Local green products are still very new for Malaysian businesses; therefore, there are only few studies that focus on consumer’ purchase intention of green products. Green products are made from extracts of herbs as the main ingredient, and as such Muslim consumers have a high tendency to buy them because of their green content. Although studies have recognized religiosity consciousness as an important factor that affects the Muslims’ behaviour, there is less information about its effect on the consumers’ decision in buying green products. The objective of this study is to investigate the rela

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Muposhi, A., and M. Dhurup. "The Influence of Green Marketing Tools on Green Eating Efficacy and Green Eating Behaviour." Journal of Economics and Behavioral Studies 9, no. 2(J) (2017): 76–87. http://dx.doi.org/10.22610/jebs.v9i2(j).1651.

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This study employs the Legitimacy Theory and Self-efficacy Theory to examine the potential role of green marketing tools in fostering green eating behaviour. Using the mall-intercept technique at major retailers, data were collected using a self-administered questionnaire survey on South African consumers who regularly buy green products. Data analysis was conducted with the aid of the Statistical Package for the Social Sciences (SPSS) 22.0.The results indicate that South African consumers are significantly influenced by eco-labels and eco-brands when buying green products. The study, however,

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Muposhi, A., and M. Dhurup. "The Influence of Green Marketing Tools on Green Eating Efficacy and Green Eating Behaviour." Journal of Economics and Behavioral Studies 9, no. 2 (2017): 76. http://dx.doi.org/10.22610/jebs.v9i2.1651.

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This study employs the Legitimacy Theory and Self-efficacy Theory to examine the potential role of green marketing tools in fostering green eating behaviour. Using the mall-intercept technique at major retailers, data were collected using a self-administered questionnaire survey on South African consumers who regularly buy green products. Data analysis was conducted with the aid of the Statistical Package for the Social Sciences (SPSS) 22.0.The results indicate that South African consumers are significantly influenced by eco-labels and eco-brands when buying green products. The study, however,

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Khare, Arpita. "Antecedents to Indian consumers’ perception of green apparel benefits." Research Journal of Textile and Apparel 24, no. 1 (2020): 1–19. http://dx.doi.org/10.1108/rjta-04-2019-0016.

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Purpose This study aims to examine the influence of past environmental behaviour, green peer influence and green apparel knowledge on the subject of Indian consumers’ evaluation of the perceived benefits of green apparel. Design/methodology/approach Data was collected through a mall intercept technique in 10 cities across India. Findings Past environmental behaviour, green peer influence and green apparel knowledge had an impact on green apparel perceived benefits. Perceived benefits comprise of product attributes such as awareness of fair trade practices, the perceived value in buying fair tr

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Nimo, Christina Appiah, Gloria K. Q. Agyapong, and Daniel Ofori. "Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels." GATR Journal of Management and Marketing Review 5, no. 4 (2020): 251–59. http://dx.doi.org/10.35609/jmmr.2020.5.4(7).

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Objective – Based on the theory of planned behaviour, this study empirically investigated and significantly validated the relationship among hedonistic buying orientation, utilitarian buying orientation, pro-environmental orientation. and willingness to patronise green hotels. Methodology/Technique – This quantitative study used the survey technique in data collection among hotel customers. 208 online surveys were gathered for data analysis. Sem-pls was used to analyse the hypothesised objectives. Findings – The findings indicated that pro-environmental values, hedonistic buying orientation an

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Chauhan, Himanshu. "Do People Prefer Buying Products with Green Labels?" INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50529.

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ABSTRACT This research investigates the evolving consumer preferences for green labelled products in urban markets, underscoring the increasing importance of sustainability in modern purchasing behaviour. With growing awareness about climate change, environmental degradation, and ethical consumption, more consumers are expressing interest in products that claim to be environmentally friendly. Green labels—certifications or markings that indicate adherence to environmental standards—play a crucial role in shaping such preferences by serving as visible cues of sustainability. The study adopts a

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CAO, Yanghui. "“Green Products”: A Review with the Consumer Buying Process Framework." Journal of Environmental Management and Tourism 14, no. 1 (2023): 52. http://dx.doi.org/10.14505/jemt.v13.1(65).06.

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Green consumption has become a crucial academic and practical topic with the increasing environmental-protection awareness of scholars, industries and consumers. However, the growth in green purchasing may not reflect the concerns. This study aims to synthesize recent research and points several causes of low purchases to green products in the consumer perspective and provide a comprehensive understanding to the realistic consumer decision-making process. Through the scope of Consumer Buying Process framework, this study systematically reviewed 73 credible articles on green purchase behaviour

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Alam, Syed S., Chieh-Yu Lin, Maisarah Ahmad, Nor A. Omar, and Mohd H. Ali. "Factors Affecting Energy-Efficient Household Products Buying Intention: Empirical Study." Environmental and Climate Technologies 23, no. 1 (2019): 84–97. http://dx.doi.org/10.2478/rtuect-2019-0006.

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Abstract The aim of this study is to identify the factors affecting behavioural intention in buying energy-efficient household products in Malaysia. The extended Theory of Planned Behaviour (TPB) was tested in this research. Five hypotheses were tested using data derived from 336 residences in Malaysia. The hypothesized model incorporates knowledge and reasonable price into the conventional (TPB) model. Multiple regression analysis was used to examine the relationship between the independent and dependent variables. The results of the multiple regression analysis show that attitude, subjective

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Mohammed, Abdulalem, Abdo Homaid, and Wail Alaswadi. "Factors Influencing Green Purchase Behavior among Young Consumers in Saudi Arabia." Transnational Marketing Journal 8, no. 1 (2020): 51–73. http://dx.doi.org/10.33182/tmj.v8i1.887.

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For environmental and business reasons, understanding the consumer behaviour of the young towards green products is very important. Therefore, the main purpose of this study is to investigate the factors influencing green product buying intention and behaviour among young consumers in Saudi Arabia. The study has developed a set of hypotheses utilising the theory of planned behaviour (TPB) as a guiding principle. They were tested based on data collected from 257 individuals through the use of the Partial Least Square (PLS) method. The findings showed that a culture of collectivism was the best

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Kar, Pramathadhip, Sasmita Mohanty, and Ashish Mohanty. "Consumers’ buying behaviour attitudes and purchase intention towards green food products." SMART Journal of Business Management Studies 20, no. 1 (2024): 10–24. http://dx.doi.org/10.5958/2321-2012.2024.00002.2.

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Basnet, Aabha, Devid Kumar Basyal, Abhishek Thakur, et al. "Green Marketing and its Impact on Consumer Buying Behavior in Kathmandu Valley." Quest Journal of Management and Social Sciences 6, no. 1 (2024): 100–117. http://dx.doi.org/10.3126/qjmss.v6i1.67380.

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Purpose: Promoting goods and services that are socially and environmentally responsible is the primary goal of green marketing. Consumers are increasingly looking for environmentally friendly and sustainable products as they become more conscious of the effects of their shopping decisions on the planet. Hence, utilising a survey in the Kathmandu Valley, this study concentrates on green marketing and its impact on consumer buying behaviour regarding green products. Method(s): The explanatory research design was adopted as the central research paradigm to discover reality. Non-probability sampli

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Singh, Neha, Babita Rawat, Dhani Shanker Chaubey, Ambica Prakash Mani, and Aditi Singh. "Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach." F1000Research 13 (January 29, 2025): 611. https://doi.org/10.12688/f1000research.151629.2.

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Background The increasing popularity of green cosmetic products among consumers who prioritize skin health, quality, and beauty has driven the production of these products. Growing awareness of harmful toxins in traditional cosmetics is leading consumers to prefer natural alternatives. This study aimed to identify the factors influencing Indian consumers’ buying behaviour and purchase intentions toward green cosmetics, focusing on both male and female consumers. Methods To achieve this, a thorough evaluation of the literature from Scopus-indexed journals was conducted, employing the theory of

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Singh, Neha, Babita Rawat, Dhani Shanker Chaubey, Ambica Prakash Mani, and Aditi Singh. "Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach." F1000Research 13 (June 10, 2024): 611. http://dx.doi.org/10.12688/f1000research.151629.1.

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Background The increasing popularity of green cosmetic products among consumers who prioritize skin health, quality, and beauty has driven the production of these products. Growing awareness of harmful toxins in traditional cosmetics is leading consumers to prefer natural alternatives. This study aimed to identify the factors influencing Indian consumers' buying behaviour and purchase intentions toward green cosmetics, focusing on both male and female consumers. Methods To achieve this, a thorough evaluation of the literature from Scopus-indexed journals was conducted, employing the theory of

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Talitha Ayuthia, Galuh, Ova Candra Dewi, and Toga H. Panjaitan. "The role of green buildings in supporting green buyer behaviour towards green users." E3S Web of Conferences 211 (2020): 01003. http://dx.doi.org/10.1051/e3sconf/202021101003.

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This study examines whether green buildings support their users in buying residential property, especially the apartment units. This study aims to determine whether green buildings users practice environmentally friendly aspects of choosing a residential property. This study assumes that green buildings can nurture green users and green users over time, become green buyers. The quantitative approach used to prove how many building users have a better concern for the green environment, and this was done through the Consideration of Future Consequences (CFC) Scale and Parameters of Individual Be

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Eslaminosratabadi, Hadi. "An investigation on green attitudes and demographics: Understanding the intention of international tourists in Malaysia to pay a premium for green hotels." European Journal of Tourism Research 7 (March 1, 2014): 92–108. http://dx.doi.org/10.54055/ejtr.v7i.142.

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Lodging industry is one of the most crucial segments that consume a large amount of non-renewable resources. The extant literature shows that a large number of hotels are conducting green performances to offset the shift in customers’ buying behaviour from conventional hotels towards green hotels. Thus, an empirical investigation on hotel customers’ demographic as well as eco-friendly attitudes and intentions can help hotel operators better predict green buying behaviour of their potential/current customers. In this regard, the author conducts a series of multiple regression analyses in order

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Zakaria, Zanariah, Ahmad Razi Ramli, Norashikin Ismail, and Ruslan Nagayev. "A Systematic Literature Review on Vehicle-Purchasing Behaviour." Environment-Behaviour Proceedings Journal 6, no. 17 (2021): 261–67. http://dx.doi.org/10.21834/ebpj.v6i17.2884.

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The shift of consumer buying preferences toward green vehicle can alleviate environmental degradation to a certain extent. Nevertheless, the uptake of green vehicles is still low. To understand this phenomenon, this systematic review focuses on the factors that influence vehicle-purchasing behavior. This study adopted the PRISMA method for the review and utilized Scopus and Web of Science as the main journal databases. The findings from this systematic review contribute to the body of knowledge by providing the basis for future research to evaluate the purchase intention of green vehicles by n

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Alkandi, Ibrahim, Md Rashid Farooqi, Asif Hasan, and Mohammed Arshad Khan. "Green Products Buying Behaviour of Saudi Arabian and Indian Consumers: a Comparative Study." International Journal of Professional Business Review 8, no. 10 (2023): e03906. http://dx.doi.org/10.26668/businessreview/2023.v8i10.3906.

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Purpose: The study's primary objective is to learn how environmental concerns affect customers' decisions to purchase green commodities in Saudi Arabia and India. This research will also shed light on the impact environmentally conscious purchasing has had on both economies. Furthermore, explored are the demographic variables (age, gender, and level of education) and factors (perception behavioural, control subjective standards, environmental concern, and environmental awareness) that influence customer usage and purchasing of green products. Design/Methodology/Approach: Primary data was colle

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Rashmi Sreejit Nair. "Measuring the Influences and Impact of Green Packaging on Consumer Intention and Consumer Buying Behaviour with Respect Convenience Goods in India." Journal of Information Systems Engineering and Management 10, no. 50s (2025): 904–13. https://doi.org/10.52783/jisem.v10i50s.10415.

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Product packaging acts as a vital tool for purchase intention and buying behaviour of a customer. It is believed that an attractive packaging reflects on not only bringing the protection of the product but the design, colour combinations, material used and style of content that brings the communication of a brand and its core values emotionally connect with its customers. It is the first point of connect between a product and customer and making a strong visual expression Its success towards the same comes only when the consumers accept and respond to it through the purchase intention and buyi

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Chaudhary, Deepali, and Prof (Dr ). Avanish Kumar Tyagi. "Factors Influencing the Buying Behaviour of Women with Reference to Organic Makeup Products in Noida." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 07, no. 11 (2023): 1–11. http://dx.doi.org/10.55041/ijsrem27293.

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As the market pattern portrays, consumers are increasingly turning to organic cosmetics as a substitute for chemical or synthetic-based cosmetics. India is not an exception to the growing global desire for organic cosmetic products. Under the organic cosmetics umbrella, a new line of organic makeup products has emerged in recent years and is evolving. Consumers can play a valuable role in promoting health- conscious as well as eco-friendly products and thereby, sustainability. Now, consumers increasingly wish to know details about the products they use or consume, including an unveiled ingredi

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Sukresna, I. Made, and Jesca Edward Mikina. "Factors Influencing the Decision to Buy Green Products among Young Consumers in an Emerging Country." Media Ekonomi dan Manajemen 39, no. 1 (2024): 183. http://dx.doi.org/10.56444/mem.v39i1.4544.

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Environmental concerns have led to increased environmentally conscious practices and the production of green products. However, in an emerging country like Tanzania, young Tanzanian consumers have shown less responsiveness, necessitating an exploration of the factors influencing their purchase behaviour. This study investigates the factors influencing young Tanzanian consumers' decision to buy green products. A quantitative approach was conducted using structured online questionnaires to collect data from 161 individuals aged 18 to 35. The data is analysed using Partial Least Squares-Structura

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Masukujjaman, Mohammad, Cheng-Kun Wang, Syed Shah Alam, Chieh-Yu Lin, Yi-Hui Ho, and Abu Bakkar Siddik. "Green Home Buying Intention of Malaysian Millennials: An Extension of Theory of Planned Behaviour." Buildings 13, no. 1 (2022): 9. http://dx.doi.org/10.3390/buildings13010009.

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The empirical study aimed to examine the factors affecting green home buying intention in Malaysia. The study adopted the popular theory of individual decision-making, the theory of planned behaviour, but extended it with a few new variables to get better predictability. Based on the cross-sectional survey method and quota sampling technique, the instrument-like questionnaire was distributed to the potential buyers who had the intention to buy a home. Data were collected from 741 potential buyers who are young Malaysian students. Collected data were analysed using partial least squares (PLS) m

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Kavitha, R., and N. Senthil Kumar. "The influence of greenwashing on sustainable behaviour: The mediators of green perceived risk and green scepticism." Journal of Environmental Biology 44, no. 5 (2023): 719–27. http://dx.doi.org/10.22438/jeb/44/5/mrn-5112.

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Aim: To evaluate how greenwashing can affect sustainable behaviour. This study also explores the role of green perceived risk and green scepticism as mediators and how these mediators affect each other sequentially in the relationship between greenwashing and sustainable behaviour. Methodology: As people are now completely dependent on gadgets in their daily lives, therefore, the researcher solicited consumers who had purchased eco-friendly gadgets from shopping malls and other electronic stores 450 subjects were selected using "purposive sampling". Indian consumers in Chennai, Hyderabad, Beng

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