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Dissertations / Theses on the topic 'Green customer'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Чигрин, Олена Юріївна, Елена Юрьевна Чигрин, Olena Yuriivna Chyhryn, et al. "Green production and green competitiveness: linking between categories." Thesis, Economic Laboratory for Transition Research, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81066.

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The current trends in modern enterprises development characterize by implementing green production and as a result, increasing the sustainable competitiveness. The goal of the article is to investigate the structural and functional environment of the formation and development the green production and green competitiveness, to provide the strategies for increasing sustainable competitiveness of enterprises. The authors using the methods of bibliometric analysis for determining vectors of perspective development of green production and green competitiveness. The main hypothesis of investigation

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Wahlström, Marie-Louise, and Jenny Bergström. "Customer Relationship within the Furniture Design Market : A qualitative study of how companies within the furniture design market relate to the challenges connected to customer loyalty." Thesis, Umeå University, Umeå School of Business, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-35332.

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<p><strong>Background:</strong> The customer relationship is becoming more important for companies within the Swedish furniture design industry due to competition for market shares. The market is getting more crammed while the interest for furniture design amongst people is increasing, therefore furniture design companies need to find effective ways to attract loyal customers. Research has been made to show the importance of collaboration between companies and this is something that can increase the market share for the involved partners and reach a greater customer base. To maintain these cus

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Nilsson, Thomas, and Rasmus Schwerin. "Greening the Banks - Are the Customers Onboard : A study into the effects of green banking products on Swedish retail banking customers." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-264107.

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Increasing climate awareness, the Paris Agreement urging institutions to enable the economic transition toward sustainability and the looming possibility of environmental regulations are challenges facing the banking sector today. This study however chooses to see opportunities in a changing retail banking environment, investigating what green banking products customers want their bank to provide and how the introduction of green banking product might impact customer loyalty. The research was conducted through a mixed-method approach consisting of both quantitative and qualitative elements dur

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Landua, Ina. "Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-644.

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<p>Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. This thesis aims at identifying issues that determine the long-term efficiency of green marketing and how confidence and trust plays a role in order to gain competitive advantage through customer satisfaction and customer retention. The common denominator of both, CRM and green marketing is the creation of confidenc

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Zalejska-Jonsson, Agnieszka. "In the Business of Building Green : The value of low-energy residential buildings from customer and developer perspectives." Doctoral thesis, KTH, Bygg- och fastighetsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-131375.

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An overarching aim of this research was to investigate the comprehensive value of green residential buildings as seen from two perspectives: that of the developer and that of the occupant (the customer). The dissertation consists of studies presented in seven papers. The studies conducted to investigate the developer’s perspective focused on construction cost and potential profit (papers I and VII). The customer’s perspective was examined with three approaches: the impact that energy and environment have on the decision to purchase (or rent) an apartment (paper V), willingness to pay for a gr

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Ganganaboina, Archana Yadev, and Riaz Sana. "Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-24650.

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Abstract Title: Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden. Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. Method: The study is done on three major grocery stores; Coop, ICA and Willys in Sweden. Triangulation, both qualitative and quantitative research, is used to achieve accurate results. Prima

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Teixeira, Adriano Alves. "Análise do relacionamento entre treinamento ambiental e práticas externas de green supply chain management: survey com organizações possuidoras de certificação ISO 14001 localizadas no Brasil." Universidade de São Paulo, 2014. http://www.teses.usp.br/teses/disponiveis/96/96132/tde-16102014-112637/.

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A sustentabilidade ambiental vem ganhando cada vez mais espaço na área de Administração. Discussões recentes apoiam que uma boa gestão ambiental pode proporcionar fonte de vantagens competitivas significativas e duradouras. Assim, inúmeros estudiosos da área de gestão tem se dedicado ao tema e em meados da década de 1990 duas novas linhas de pesquisas surgiram: Green Human Resource Management (GHRM) e Green Supply Chain Management (GSCM). Pesquisas nestas áreas evidenciam que a gestão ambiental para ser efetiva precisa de práticas de Gestão de Recursos Humanos (treinamento, avaliação de desemp

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Canning, Louise Elizabeth. "The introduction of environmental (green) adaptations in supplier-customer relationships : an investigation of inter-firm processes in Britain and Germany." Thesis, University of the West of England, Bristol, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.297875.

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9

Broström, Viktor, and Elena Martinez. "Grönt värdeskapande : En kvalitativ studie om att skapa och förmedla gröna värden inom e-handeln." Thesis, Södertörns högskola, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-46196.

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The impending climate crisis has raised expectations of companies green marketing, at the same time the digital development and the corona pandemic have shifted consumers buying behavior more towards companies’ e-commerce platforms. The underlying problem behind the study is that companies need to create green value that is perceived as real by their consumers and does not generate a negative effect or is misinterpreted for greenwash. Thus, it is important for companies to create real green value for their consumers via their e-commerce platform that in the long run will contribute to profit

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Lindgärde, Maria, and Andrej Mionic. "Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415150.

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The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. The study aims to test the applicability of Keller’s (2001) Customer-Based Brand Equity (CBBE) model pyramid in a growing brand segment, to understand which aspects of green skin care brands consumers find to be importa

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Hess, Elin, and Peter Timén. "Environmental Friendliness as a Marketing Strategy." Thesis, Jönköping University, JIBS, Business Administration, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1151.

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<p>People in Sweden have become more aware and interested in environmental issues. This has led to an increased demand for environmental friendly food products. Previously the price often determined if a customer bought the product or not. During the recent years internet has become a more widely used media than ever before. This has led to that inter-net is one of the important tools to gather information and knowledge, among other things environmental issues.</p><p>With such aspects in mind the authors found it interesting to investigate if companies could use internet as a marketing tool fo

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Ericson, Frida. "Kundcentrerade miljöåtgärder - En studie av Pan Nordic Logistics kunders krav på miljövänliga transporter : Customer centered environmental measures - A study of Pan Nordic Logistics customers demand for environment-friendly transport." Thesis, Jönköping University, JTH, Industrial Engineering and Management, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-1335.

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<p>Traditional product features such as price, quality and supply service have been extended and nowadays includes environmental aspects as well. It raises new and increasing demands on haulier companies. The transport sector is responsible for a large part of the pollutants causing today’s environmental problems. The business is being closely monitored and to operate environmental friendly is seen as one of the most important elements for the industry’s future development. Haulier companies must not only meet the restrictions of the government, but also respond to the customers’ demands on</p

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Lorenius, Andrén Clara, and Isabella Rambert. "Sustainability Integration in Peer to Peer Marketplace Platforms : A Study of Customer Perception and Loyalty." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-279624.

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Increasing attention to sustainability and environmental concerns implies changes in consumer preferences, whereof companies need to provide offerings characterized with a focus on sustainability laden concepts such as the Circular Economy (CE), aligning with these changes. How to communicate sustainability has therefore become a focus of attention when formulating marketing strategies. However, sustainability is a complex concept and it could therefore be questioned whether everyone irrespective of, for instance, gender, age, education and other personal attributes perceive it similarly and d

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Lorentzson, Rebecka, and Sofia Kullberg. "Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-34084.

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This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. The owners were interviewed about their marketing strategies and a questionnaire were handed out to their customers, regarding their attitudes towards green products and farm shops, in order to collect data from two perspectives and compare the farm shops’ perspective to the customers’ perspective. Both interviews resulted in similarities and differences b

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Zhang, Xiaofang, and Kajin Fares. "Customers’ attitude towards certified food service : The influence of green attributes, green skepticism and the comparison of LOHAS." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64991.

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Background: Consumers have become more eco-friendly conscious than before, and therefore the demand for organic and environmentally-friendly products has increased during the past decade. Companies are committing to various green practices to improve company's image. Meanwhile, consumers usually have a positive attitude towards the companies who are practicing green concepts into their business operation. Purpose: The purpose of this study is to identify which factors are influential towards customers’ attitude towards the certified food service and the moderating role of green skepticism infl

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Favaro, Nicolo' <1994&gt. "Has the green economy revolutionized the car industry and customers choices?" Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16606.

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Nell'elaborato mi focalizzerò sul mercato automobilistico dell'ibrido/elettrico, se esso ha portato il consumatore a cambiare le proprie preferenze e come le imprese abbiano portato una maggiore “sensibilizzazione” per quanto riguarda l’ambiente, l’emissione di CO2 ecc. Inoltre, proporrò un’analisi di mercato relativo a tre grandi gruppi automobilistici dei tre continenti più importanti (Volkswagen, Ford e Toyota) e di come essi siano stati influenzati dalla green economy, spostandosi sempre più sul mercato dell'ibrido ed elettrico alla luce delle nuove norme volte a limitare le emissioni. Tra

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Hermann, G. "Ritualised friendship and the Greek city." Thesis, University of Cambridge, 1985. https://www.repository.cam.ac.uk/handle/1810/272912.

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Blery, Evangelia. "Factors influencing customers' repurchase intentions in the Greek mobile telephony sector." Thesis, University of Surrey, 2003. http://epubs.surrey.ac.uk/795825/.

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Beckman, Maria. "Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388952.

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The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. This study aims to contribute to environmental management and B2B brand research through an empirical study of customers' perceptions of Green Brand Equity in industrial B2B markets. A qualitative stu

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Ioannidou, Andrea. "Greek Cypriot wedding music and customs : revival and identity." Thesis, University of Sheffield, 2017. http://etheses.whiterose.ac.uk/16811/.

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In many cultures, weddings are the most important event in people’s lives. Greek Cypriots use weddings as a means of expressing their identity and linking themselves to their roots, with the conscious aim of preservation of their musical tradition and customs. As a result, weddings are especially important in their musical culture because of the threats to their identity posed by the island’s long history of foreign rule and colonisation. However, an upheaval has occurred in the folk music and customs of Greek Cypriot wedding ceremonies over the last ten years, creating an urgent need for a st

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Tsoukatos, Evangelos K. "Customer behaviour, service quality and the effects of culture : a quantitative analysis in Greek insurance." Thesis, Lancaster University, 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.444860.

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Tjörnebro, Anna. "Sustainability in Large Format Printing: : A STUDY OF CUSTOMERS KNOWLEDGE REGARDING A COMPANY’S SUSTAINABILITY WORK." Thesis, KTH, Medieteknik och interaktionsdesign, MID, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-169574.

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This study explores what a company, that is working with sustainability or environmental issues, knows of their customers knowledge about this topic. How can this company get their customers more involved in sustainability issues and should they get them involved at all? This study was in collaboration with Big Image System (BIG) and data was collected and reviewed regarding the company’s recent social media activities on how they communicate their sustainability work to their customers. A survey was conducted and results show that most customers are aware of sustainability work in general and

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Goodwin, Grant. ""Why Persephone?" investigating the unique position of Persephone as a dying god(dess) offering hope for the afterlife." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017896.

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Persephone’s myth is unique, as it was the central narrative of one of the most prominent ancient mystery religions, and remains one of the few (certainly the most prominent) ancient Greek myths to focus on the relationship of a mother and her daughter. This unique focus must have offered her worshippers something important that they perhaps could not find elsewhere, especially as a complex and elaborate cult grew around it, transforming the divine allegory of the changing seasons or the storage of the grain beneath the earth, into a narrative offering hope for a better place in the afterlife.

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THAO, TRUONG THI PHUONG, and 張氏芳草. "Green branding: Configuring Green Brand Equity by Customer Perspective." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/352y23.

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碩士<br>龍華科技大學<br>商學與管理研究所<br>101<br>This research explores the factors that influence Green Brand Equity on greening Branding and Marketing Strategy. More specifically, this study examines the four dimensions such as Environmental Concerns, Customer-based brand equity, Green Brand Identity and Green Brand Image on the Green Brand Equity. The total of 500 questionnaires were distributed, 252 questionnaires were returned and usable. Pearson correlation test showed that “Customer-based brand equity” is the top influential factors in determining Green Brand Equity. The findings show that young adul

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Chen, Pi Ya, and 陳碧雅. "To Investigate the Relationship among Quality of Green Products, Green Brand Image, Green Customer Satisfaction and Green Customer Loyalty ─ A Case Study of the Domestic Appliance Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/7yv5fa.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>103<br>As international environmental awareness , consumers demand more green products , so many companies have invested in green-related production, design and marketing, with the global green trend . The purpose of this study is to investigate how the domestic appliance industry by enhancing the quality of green products , green create a good brand image, increase green customer satisfaction , customer loyalty and then get green . In this study, appliance user northern, central and southern regions of Taiwan , with paper questionnaires , a total of 350 questionn

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Chen, Wen-Chieh, and 陳文傑. "Customer-oriented Innovation Development for Green Product." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/46820052621931978593.

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碩士<br>國立勤益科技大學<br>研發科技與資訊管理研究所<br>100<br>In recent years, the advance in internet and the rapid growth of economics in the developing countries have accelerated the globalization of marketing. Generally, the market’s winner is the one who can provide products to the worldwide consumers in the appropriate time. However, new products should not only be creative, unique and quickly provided but also satisfactory in environmental safety. This research proposes a product development process that considers the idea of green environment safety integrating environment efficiency and green design princ

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CHEN, YI-JU, and 陳怡如. "Customer Attitude and Satisfaction towards Green Hotel." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/nz7x39.

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碩士<br>國立雲林科技大學<br>創意生活設計系<br>106<br>Design is a kind of logical creation behavior. Therefore, after considering various information and intelligence, designers will gradually analyze and explore according to people's needs, and then use unique aesthetics to interpret ideas and achieve exciting works. Green hotels have been in the world for many years. Every hotel has different focus on green environmental protection. The only thing that is the same is that we hope to do our best for the earth. In today's generations with strong tourism demand, the competition is more and more intense. How to u

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Pafford, Zachary M., and 孫守源. "Green Island development: An opportunity meeting customer expectations." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/42440376723206966459.

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PANDEY, AYUSHKAM. "STUDY ON GREEN SUPPLY CHAIN PRACTICES IN AMAZON INDIA AND CUSTOMER PERCEPTION TOWARDS GREEN PRACTICES." Thesis, 2022. http://dspace.dtu.ac.in:8080/jspui/handle/repository/19502.

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Supply chain management can be referred as – ‘a collection of methods for effectively integrating suppliers, manufacturers, warehouses, and retailers to ensure that goods are manufactured and distributed in the appropriate amounts, to the right places, and at the right time, in order to minimize system-wide costs while meeting service level requirements.’ Any company, industry or organization has some supply chain practices. The supply chain includes many functions and activities within and outside the industry, company, or organization. There has been much talk about sustainabil

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Vinha, Maria Beatriz Faria de Nogueira. "The influence of green marketing on the Worten customer." Master's thesis, 2020. http://hdl.handle.net/10071/21849.

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Continued shortage and overuse of natural resources have brought catastrophic environmental consequences that have led to ecosystem degradation, species extinction and, climate change. As a result, environmental concern is continuously increasing, which is highly visible in the new priorities, trends, and habits of the new consumer that has never been so green. Consequently, sustainability is becoming more and more important for organizations that want to address consumer needs by taking their responsibility and minimizing their environmental impact while adding a social contribution. G

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Eric, Chu, and 朱峯誼. "The relationship of Green Product Design considerations with Customer Perceived Quality and Customer Perceived Value." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/78962491671903760967.

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碩士<br>輔仁大學<br>管理學研究所<br>95<br>The most challenging issues faced by the human species in the 21st century are preserving the environment and the rapid depreciation of energy. To encounter these issues, green products and green marketing will become important agendas to industries. When consumers are choosing a product, their decision often depends on their perceived value and perceived quality of the product. Customer perceived value comes from their perceived quality and the price they paid for it. Whether the product is of good quality and how the product will help them save energy cost will

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Utama, Aria Waskita, and 陳貴明. "The Mediating Effect of Green Perceived Value, Trust, and Customer Satisfaction toward Green Purchase Intention: The Case for Pertamax Ecosave Customers in Jakarta." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/z8s6m7.

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碩士<br>亞洲大學<br>經營管理學系<br>103<br>ABSTRACT Purpose – The purpose of this paper is to examine key factors that influence green purchase intention of Pertamax Ecosave in Jakarta. Design/methodology/approach – This study uses a quantitative approach to test the proposed hypotheses. Causal research design is used in this research to identify cause-and-effect relationship between construct. Primary data collection is used to gather data. Originality/value – Limited studies have examined a general construct of purchase intention related to green products. This study provides the better understanding

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lin, hung chia, and 洪嘉璘. "The Study of Customer Relationship Management Activity to Enhance Customer Loyalty- Green Island as an Objectp." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/25058081193779270829.

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碩士<br>亞洲大學<br>經營管理學系碩士班<br>95<br>Customer Relationship Management (CRM) emphasizes that the business operators should establish a good relationship with the customers, therefore understanding the customers’ needs and values, which is most important. The purpose of this study is to discover the contribution this CRM has on raising the level of customer loyalty within the tourist industry. Currently most of the CRM are being used in the fields of technology to progress research and development and business management to improve the corporation process management. It’s seldom used in the tourist

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LIN, SIH-YU, and 林思妤. "The Effects of Green Brand Awareness and Green Brand Image on the Customer Value and Purchase Intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/32784147668858390931.

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碩士<br>正修科技大學<br>經營管理研究所<br>101<br>The greenhouse effect caused by global warming courts ecosystem catastrophe and endangers human health. In the face of the raising environmental awareness, humans start to understand the impact of their activities on the earth. In order to reduce the destruction to environment by mankind, green consumption has thus been facilitated; with the rise of green consumption, it has rendered most of the consumers to turn into the trend of purchasing green products. The purpose of this study is to explore the relationships among green brand awareness, brand image, cust

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tseng, anthony, and 曾亮銘. "The Influence of Green Product Design on Customer Purchasing Behavior of Netbook." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/99448234161567529699.

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碩士<br>華梵大學<br>工業工程與經營資訊學系碩士班<br>98<br>The influence of green product design on customer purchasing behavior of netbook, we wonder that what those consumers would consider base on purchasing behavior. Moreover, we divide consumers to several kinds and find their different requirements between those consumers according to the factors. By the way of questionnaire, we use methods such as “Factor Analysis”, “Cluster Analysis”, and “One-way ANOVA Analysis” of SPSS software count to find out the factors of cluster consumers' recognition, behavior, and background. Also we may realize how this might in

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Doeden, Mareike Elisabeth. "Customer orientation and green product innovation - the mediating role of entrepreneurial orientation." Master's thesis, 2020. http://hdl.handle.net/10362/106871.

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Research has shown that many external factors drive green innovation.Yet, internal cultures and capabilities within a company that impact the development of green products remain less well understood. Additionally, it has often been taken for granted that various environments lead to new product innovation per se,while the mediating role of capabilities has widely been ignored. Hence, this study focuses on a customer-oriented company culture and the three main entrepreneurial orientation dimensions–innovativeness, proactiveness, and risk-taking–of top management teams. Findings indicate that a

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Lin, Tzu-Ling, and 林姿伶. "Environmental consciousness and green customer behavior: An examination of motivation crowding effect." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/47150023486851470147.

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碩士<br>國立高雄應用科技大學<br>商務經營研究所<br>100<br>全球環保意識的成長趨勢下，隨著近年來消費者意識抬頭綠色消費行為的產生，消費者對於企業環保策略實施在市場上接受度提高。企業內部經營之環保策略實施，除了內部營運策略節省企業經營成本，外部環保行銷策略也日漸受到消費者接受。對於環境意識下環境保護承諾提供附加的綠色態度及行為(e.g. Roberts, 1996b; Roberts and Bacon, 1997; Stern et al., 1993) 市場上延伸出綠色消費行為，消費者對於環境承諾採用值接的消費行為。誘因機制誘因排擠效果。本研究主要以環保意識對於綠色消費行為中產生之誘因排擠效果，而誘因排擠效果如何影響綠色消費行為。誘因機制採取兩種現金折扣與環保替代方案，研究與證實，社會科學下經濟誘因會造成綠色消費行為的排擠效果，環保替代方案相較於現金折扣方案有顯著影響。環保替代方案對於綠色消費行為造成誘因機制正向影響。根據研究調查證實其結果，並提出建義與相關研究限制。關鍵字：誘因排擠效果、環保意識、綠色消費行為

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Liu, Yu-Ting, and 劉昱廷. "The Green Marketing and Measures on Customer Loyalty of the Airline Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/73328831964771689322.

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碩士<br>國立中央大學<br>土木工程研究所<br>100<br>The rapid growth of international air travel has averaged approximately 5 percent per year. The Intergovernmental Panel on Climate Change (IPCC) has concluded that the aviation industry will become one of the largest contributors to global warming. However, airlines how to develop green strategies to respond to consumers'' growing concern for environmental issues is the key to the global market. The purpose of this study was to explore the relationship between the airlines’ green marketing and measures, brand image, customer satisfaction, and customer loyalty

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Zhang, Li-Xing, and 張立興. "The Study of Service Quality, Customer Satisfaction, and Customer Loyalty—An Example of the Suppliers of Green Building Materials." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/wxqr3u.

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碩士<br>國立高雄應用科技大學<br>工業工程與管理系碩士在職專班<br>105<br>In recent years, due to the enhancement of the environmental consciousness, the requirements of the green industry has continuously increased, which is particularly obvious in the building material industry. Because of the government’s stricter regulations, it is also demanding in customers’ requirements. Hence, the suppliers of green building materials continuously add the green concepts into the building material to enhance the enterprise competitiveness so that they can maintain and create more customers. In academy, there are many discussions of

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Wang, Yun-Chi, and 王芸琪. "A Study of Sustainable Development Tourism Policies in Green Island - Customer-Oriented Perspective." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/36fg3g.

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Yi-TingWu and 巫宜庭. "Green Innovation Generation Considering Customer Opinion：An Example of Cleaning and Skin Care Products." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4y345h.

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碩士<br>國立成功大學<br>資源工程學系<br>103<br>In recent years, the world has seen an increasing emphasis on green products and green marketing. A good example of this trend can be found in the market for cleaning and skincare products, in which many leading manufacturers manage to take innovative environmental measures to raise the competitiveness of their products in terms of research, development, technology, production, packaging and marketing. Therefore, this study explores the relationship between green innovation and marketing in order to develop a model of innovative measures for the production of g

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Huang, Wei-Ning, and 黃唯寧. "Using Quantitative Research and Green Quality Function Deployment Method for Identifying Customer Needs." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/57172253237573355625.

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碩士<br>國立臺灣大學<br>機械工程學研究所<br>101<br>With the increasing environmental awareness, many companies launch environmentally friendly products. The development of green products becomes very important in the modern market. Currently, there are many design tools consider environmental issues, but most of the green design tools do not consider consumer needs. Thus, some green products in the market might not obtain consumers’ favors. However, Green Quality Function Deployment (GQFD) method can solve this problem. GQFD is a green design tool that can simultaneously consider environmental factors and con

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Hai-PinKuo and 郭海濱. "The research of the customer value and consumer behavior toward “Green” fitness equipment." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/33942082018137441049.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>102<br>In this article’s purpose we propose that if there is “Green” fitness equipment, which it can convert human exercise energy and feed it back into the grid as usable electricity and to be used as the priority power grid in the facility, it’s like a small power plant fuel with human physical power. This would also respond to global warming issues that we must conserve the energy and lower carbon emission, and so as the substantial amount of electric bill from the power company which can be offset by generated power to achieve the experience for the educ

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keng, li bing, and 李秉耕. "The Research Of Housing Satisfaction In Terms of Customer Live In Green Building." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/38324389585010329921.

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碩士<br>中華大學<br>營建管理研究所<br>94<br>Execute Yuan established National Council for Sustainable Development since 1996, Green building policy have become the focus of Taiwan construction industry to chase sustainable development. Architecture and Building Research Institute (ABRI) started to popularize Green Building Logo system from 1999. After government make efforts in popularization of green building, it had advanced to the flourishing state. There are 920 public and private buildings have gained Green Building Logo until 2005. There are 64.8 % of construction license for housing be approbated, b

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HSIAO, CHU-JIN, and 蕭筑今. "The effect of green marketing on customer behavior intention in the hot spring hotel sector：the mediating roles of green innovation, green image, and green perceived value, and the moderating role of destination trust." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4h3vfe.

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碩士<br>致理科技大學<br>企業管理系服務業經營管理碩士班(含碩士在職專班)<br>104<br>This study focused on the impact of green marketing on consumers’ green behavior in the hot spring hotels sector. The roles of green innovation, green image and green perceived values were discussed. Furthermore, the influence of destination trust on the relationships among above-mentioned factors was investigated. This study sampled from consumers visiting hot spring hotels in Jiaoxi. A total of 380 surveys were distributed, among which 300 were valid (the rest were incomplete); these were subjected to statistical analysis. Drawing on the sti

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Tsai, Mon-Show, and 蔡孟秀. "The Application of Fuzzy QFD and TRIZ in the Green Design: Multilayer Customer Chain." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/40735515074576232835.

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碩士<br>真理大學<br>管理科學研究所<br>96<br>Under the practice of environmental discipline, the promotion of products that incorporate “green design” has become one of the dominant trends among enterprises. Each component of a finished product is thoroughly examined to identify its ability to meet the standards of the green design principle. Moreover, customer feedback is allowed to play an important role in formulating the green environmental 3R criterion (Reduce, Reuse, and Recycle). Previous studies have focused on the discussion of the relationship between customer requirements and R&D, although they h

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Chuan, Jhu Hsien, and 全主顯. "The Effects of Eotel Green Service Innovation and Customer Value on Willingness To Pay." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/38795491046469404320.

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碩士<br>亞洲大學<br>休閒與遊憩管理學系碩士在職專班<br>103<br>Due to the deterioration of global environment, awareness of consumer environmental protection consciousness and the increasing competition on hospitality market, green consumption has become an inevitable trend in the future. Hotels not only change business model to green hotels, but invest more kinds of green service innovation to attract consumers. Hotels anticipate enhancing consumer customer value, the hotel sales and environmental protection. Therefore, in this study, the author attempt to work out the relationship between customer value and Willin

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吳昱鋒. "The relationship between customer experience and value perception：A case of Yi Lan Green Exposition." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/04956050972071615708.

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碩士<br>國立政治大學<br>科技管理研究所<br>101<br>This research uses Pine and Gilmore’s (1988) Experience Economy framework to ex- plore the relationship between customer experience and value perception at the Yilan Green Exposition (Expo). Experience Economy covers education, entertainment, escapist, and es- thetic experiences, while value perception includes tourists’ perceptions of both the value of the Yilan Green Expo and of the Yilan brand. This research sample is derived from surveys of tourists at the 2013 Yilan Green Expo, collected over a three-day period. Overall, 236 effective questionnaires were

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LingHan, Hsin, and 韓昕凌. "Exploring the Green Innovation Strategy in Wedding Industry: A Perspective from Customer Expectation of Service." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/evr7mk.

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碩士<br>國立成功大學<br>創意產業設計研究所<br>103<br>While green innovation has been extensively investigated for secondary industries, we seldom explore the new elements of green innovation from the perspective of the customer. In fact, in Taiwan, carbon dioxide is not only produced by manufacturing, but is also generated by service industries accounting for about 30%. Furthermore, the ranking of carbon dioxide in the wedding industry is the third highest among service industries. In light of this research gap, this research is concerned about the possibility of exploring green innovation in the wedding indus

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Tu-Ming, Chiang, and 蔣篤明. "Green tourism tendencies of the national army,behavioral intention and buying behavior - moderating customer involvement." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/60912576252664369137.

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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業管理碩士在職專班<br>102<br>Through research to understand green tourism tendencies and behavioral relevance of the military's intentions, behavioral intentions and purchase behavior relevance, and customer involvement effect on behavioral intentions and purchase behavior surname. Study found that there is a significant positive correlation between the degree of mili-tary green tourism tendencies and behavioral intentions of the two persons, green tour-ism tendencies and behavior of military intent have significant relevance, degree of mil-itary higher tendency of green tour

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