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Journal articles on the topic 'Green customer'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Jiang, Lei, and Ge Chen. "EXPLORING THE ROLE OF CUSTOMER GREEN ENGAGEMENT BEHAVIOR INFLUENCING GREEN CUSTOMER IDENTIFICATION AND GREEN CUSTOMER CITIZENSHIP BEHAVIOR." International Journal of Professional Business Review 10, no. 1 (2025): e05285. https://doi.org/10.26668/businessreview/2025.v10i1.5285.

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Objective: This research explored the role of customer green engagement behavior influencing customers’ green identification and green customer citizenship behavior. Theoretical Framework: The research enriches the existing area by finding the roles of green browsing behavior, green interaction behavior and green creation behavior influencing green customer identification, which in turn enable platform’ participants to perform voluntary behaviors in supporting environmentally-friendly activities. Method: We used questionnaire survey and the target are those who having the experiences of joinin

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ÇAVUSOGLU, Sinan, Bülent DEMIRAG, Eddy JUSUF, and Ardi GUNARDI. "THE EFFECT OF ATTITUDES TOWARD GREEN BEHAVIORS ON GREEN IMAGE, GREEN CUSTOMER SATISFACTION AND GREEN CUSTOMER LOYALTY." GeoJournal of Tourism and Geosites 33, no. 4 (2020): 1513–19. http://dx.doi.org/10.30892/gtg.334spl10-601.

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The research was carried out to determine the effect of attitude towards green behavior on green image, green customer satisfaction and green customer loyalty. The universe of the study consists of customers who have visited green hotels in Turkey. In order to test the hypotheses, Smart PLS 3 (Partial Least Squares) statistics program was used in the research. Bootstrapping technique was used to test the hypotheses that were aimed to be measured in the research. According to the results of the analysis, the attitude towards green behavior is on the green image; the green image has also been fo

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Setyowati, Dyah, and Sri Antariksa. "Analysis of the Influence of Green Marketing, Consumer Attitudes, Digital Marketing on Customer Loyalty with Customer Satisfaction as an Intervening Variable." International Journal of Economics, Finance and Management Sciences 12, no. 6 (2024): 554–62. https://doi.org/10.11648/j.ijefm.20241206.27.

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The purpose of this study was to determine the variables that make customers feel satisfied and loyal to Local Franchise Restaurants in Indonesia. The variables studied were Green Marketing, Consumer Attitude, Digital Marketing, Customer Loyalty and Customer Satisfaction as an Intervening Variable. The sample of this study was 110 respondents. The quantitative research method used SEM AMOS. From the results of the analysis of this study, it appears that this study supports the theory or research results which state that Green Marketing, Positive Customer Attitudes and Digital Marketing have an

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Sofyan, Ivan, and Lili Karmela Fitriani. "Pengaruh Strategi Green Marketing Terhadap Kepuasan dan Loyalitas Pelanggan Mcdonald’s." Entrepreneur: Jurnal Bisnis Manajemen dan Kewirausahaan 4, no. 2 (2023): 285–300. http://dx.doi.org/10.31949/entrepreneur.v4i2.5662.

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Research objectives 1) analyze the effect of green marketing on customer loyalty 2) analyze the effect of green marketing on customer satisfaction 3) analyze the effect of customer satisfaction on customer loyalty 4) analyze the effect of customer satisfaction in mediating green marketing with customer loyalty According to the level of explanation, this research includes relational or associative research, namely research that aims to determine the relationship between two or more variables. Retrieval of research data oriented towards McDonald's customers in Cirebon City as many as 150 custome

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B. FABIAN, DEBBIE ROSE. "PRODUCT QUALITY PERCEPTION, CUSTOMER SATISFACTION, AND CUSTOMER LOYALTY ON GREEN PRODUCTS." INTERNATIONAL JOURNAL OF RESEARCH IN EDUCATION HUMANITIES AND COMMERCE 04, no. 04 (2023): 200–206. http://dx.doi.org/10.37602/ijrehc.2023.4418.

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The study’s main objective was to determine customers’ perceptions of the quality of green products and describe their satisfaction and loyalty. After carefully analyzing the gathered data, the researcher concluded that most customers perceived green products as good quality. In terms of satisfaction, most customers were satisfied with the green products offered. Further, they were also said to be loyal to the green products. In addition, product quality is positively and moderately correlated with customer satisfaction and loyalty; customer satisfaction is positively and moderately correlated

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Ngoc Khuong, Mai, Do Hanh Nhan, and Nguyen Thi Minh Phuong. "THE EFFECTS OF RESTAURANT GREEN PRACTICES ON CUSTOMER INTENTION TO PURCHASE ECO-FRIENDLY PRODUCTS: EVIDENCE FROM VIETNAM." Zbornik radova Ekonomskog fakulteta u Rijeci: časopis za ekonomsku teoriju i praksu/Proceedings of Rijeka Faculty of Economics: Journal of Economics and Business 41, no. 1 (2023): 205–48. http://dx.doi.org/10.18045/zbefri.2023.1.205.

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This research aims to identify how green practices affect customer intention to purchase green products via customers’ emotional attachment. Using the PLS- SEM to analyze 358 restaurant guests to find customer intention to purchase green products is a fundamental constituent of a restaurant’s success. The results reveal that the application of recycling and composting, energy and water management activities have a positive significant impact on customer intention to purchase green products and pro-environmental emotional attachment, and the application of organic food-green products and materi

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Tan, Fuqiang, and Dongjuan Lyu. "Exploring healthy green practices that influence customers' green engagement value in restaurants." Social Behavior and Personality: an international journal 53, no. 6 (2025): 1–8. https://doi.org/10.2224/sbp.13261.

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Since research on customer participation value in green enterprise environments is still in its infancy, we explored how this value is generated in the catering industry, focusing on environment-related factors such as healthy green practices and customer feelings for a brand. Participants were customers of a restaurant in Taiwan called Wang Steak, which is noted for its green activities. We used convenience sampling and collected 412 valid survey responses for analysis. The results showed that healthy green practices had a positive association with green brand liking, which, in turn, had a po

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Cai, Songbo, Yaoping Liu, Sukhon Aduldecha, and Junaidi Junaidi. "Leveraging Customer Green Behavior Toward Green Marketing Mix and Electronic Word-of-Mouth." Sustainability 17, no. 6 (2025): 2360. https://doi.org/10.3390/su17062360.

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This study explores how the green marketing mix affects customer green brand trust, customer green buying behavior, and electronic word-of-mouth (eWOM). A total of 990 fast-food customers participated in this study. Structural equation modelling (SEM) and mediation analysis were applied to validate the research hypotheses. As customer demand for environmentally sustainable products grows, green marketing mix has a positive and significant effect on customer green brand trust. Furthermore, customer green brand trust also significantly influences customer green buying behavior and eWOM as a pred

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Noor, Fauzian, Dwi Irnawati, Kustaji Kustaji, and Muhammad Rizqi Agustino. "PENGARUH GREEN MARKETING TERHADAP KEPUASAN PELANGGAN: STUDI KASUS PADA TOKO RITEL MODERN LION SUPERINDO BOJONEGORO." Jurnal Ekonomi dan Bisnis (EK&BI) 7, no. 2 (2024): 396. https://doi.org/10.37600/ekbi.v7i2.1857.

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This study aims to investigate the influence of green marketing on customer satisfaction at the Lion Superindo retail store in Bojonegoro. The research employs a quantitative approach with a cross-sectional survey design. The study population consists of Lion Superindo Bojonegoro customers, with a sample of approximately 200 respondents selected randomly.Data were collected using a specially designed questionnaire, which included questions on customers' perceptions of green marketing practices at Lion Superindo Bojonegoro and their satisfaction levels as customers. The data collection methods

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Park, Eunhye, Junehee Kwon, and Sung-Bum Kim. "Green Marketing Strategies on Online Platforms: A Mixed Approach of Experiment Design and Topic Modeling." Sustainability 13, no. 8 (2021): 4494. http://dx.doi.org/10.3390/su13084494.

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This study aimed to examine the effects of two types of green information conveyed via online platforms and the moderating role of environmental consciousness on customers’ green perceptions, positive attitudes, and behavioral intentions. This study performed a 2 (firm-initiated green information: absent, present) × 2 (customer-generated green information: absent, present) experiment. These mixed methods were further implemented by using both open-ended surveys and structured measurements. Open-ended survey answers were analyzed with structural topic modeling to discover customers’ green perce

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Solekah, Nihayatu Aslamatis. "The effect of green banking product and green corporate image on green customer loyality mediated by green customers satisfaction in Syariah banking." Management and Economics Journal (MEC-J) 3, no. 1 (2019): 81. http://dx.doi.org/10.18860/mec-j.v0i2.5837.

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<p class="Keywords">Banking has a high potential as a role model for other industries in applying the principles of Sustainable Development. Islamic banking is a bank that has a potential bank business model by implementing green banking, as well as provisions of Bank Indonesia as the Central Bank which has included Green Banking as a concept to be implemented in its business practices. This study developed a research framework to explore the relationship between green banking products and green corporate image green customer satisfaction, and green customer loyalty for Syariah Banking.

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Zhang, Bang-Lin, Yi-Chun Yang, and Ling Xiang. "What makes a restaurant customer become a green citizen?" Social Behavior and Personality: an international journal 50, no. 7 (2022): 1–10. http://dx.doi.org/10.2224/sbp.11540.

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This study explored the relationships between green brand uniqueness, green brand credibility, green brand innovativeness, green brand love, and green customer citizenship behavior in Taiwan's restaurant context. We conducted a survey of 406 customers of the restaurant Wang Steak. Our results indicate that green brand uniqueness, green brand credibility, and green brand innovativeness all had positive relationships with green brand love. Green brand love was also positively related to green customer citizenship behavior. Our findings provide insight into the relationships between perceived bra

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Alamsyah, Doni Purnama. "Green Customer Behavior: Mediation Model of Green Purchase." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 2568–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr201956.

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Rachmawati, Windasari, Abdul Karim, and Moeljono. "Determination of Continuity of Sustainable Green Financial Behavior with Mediating Variable of Customer Satisfaction of Generation Z Islamic Bank." Journal of Business and Management Review 6, no. 3 (2025): 152–71. https://doi.org/10.47153/jbmr.v6i3.1489.

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ResearchAims:This study examines the post-usage continuation behavior of Generation Z customers in the green finance sector, focusing on Islamic banks. It explores how environmental consciousness, green bank marketing, and customer satisfaction influence ongoing green finance behavior, guided by the Extended Social Help Theory (SST). Design/Methodology:A questionnaire survey was conducted with Generation Z customers of Islamic banks. Partial Least Squares (PLS) analysis was used to assess the relationships between environmental consciousness, marketing initiatives, customer satisfaction, and g

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Zhang, Lei, Zhi Feng Liu, and Hong Bao. "Customer Clustering for Product Green Design." Applied Mechanics and Materials 130-134 (October 2011): 3763–66. http://dx.doi.org/10.4028/www.scientific.net/amm.130-134.3763.

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The characteristic of product’s life-cycle customer environment requirements is analyzed. A customer clustering methode for green design is proposed. Conjoint analysis method is used to obtain individual customer’s environment requirements and system-clustering method is used to cluster customers in accordance with their environment requirements preference. Green product customer clustering is realized. Thus, successive development of green product can be supported. Green design oriented customer clustering of soybean milk maker is illustrated to exemplify the method.

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Mulya, Epifania Adita Wijaya, and Amie Kusumawardhani. "The impact of green marketing on customer purchase intention: The mediating role of customer concerns and beliefs and green brand knowledge." Diponegoro International Journal of Business 6, no. 2 (2023): 90–103. http://dx.doi.org/10.14710/dijb.6.2.2023.90-103.

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This study aims to analyse the effect of Green Marketing on Customer purchase intention by using two intervening variables, which are Green Brand Knowledge and Customer concern and beliefs, especially on Unilever customers in Indonesia. In order to analyse the relationship between Green Marketing, customer concern and beliefs, green brand knowledge, and customer purchase intention, a research framework was developed using the Theory of Planned Behaviour. The number of samples used in this study was 192 respondents representing Indonesia. Those respondents came the age of over 17 years old and

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Ule, Prince Alamina, and Tarela Oboro Okpu. "Green human resource behaviour and customers’ consumption experience in Nigerian hospitality operations." International journal of economics and business management 1, no. 1 (2024): 394–409. https://doi.org/10.59568/ijebm-2024-1-1-30.

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The competitive nature befalling service organizations has necessitated a renewed focus on delivering superior customer experience that could stand to distinguish them from their rivals, driven by the realization that exceptional customer experience not only fosters customer loyalty but equally drives revenue growth and improved brand reputation. Against this backdrop, the study examines the influence of green human resource behaviour on customer consumption experience in the Nigerian hospitality operations. The study distributed 600 copies of self-report questionnaire to hotel customers throu

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Kusumah, Alum, and Cheng-Wen Lee. "DO GREEN MARKETING AND GREEN BRAND AWARENESS INFLUENCE CUSTOMER SATISFACTION? AN EMPIRICAL STUDY." Oradea Journal of Business and Economics 5, no. 2 (2020): 31–43. http://dx.doi.org/10.47535/1991ojbe109.

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The importance of this study in bridging the gap between existing research literature works by analysing the influence of green marketing and awareness of the green brand on customer satisfaction of mineral water products. The analysis adopted a quantitative and analytical approach by administering structured questionnaires. The questionnaire developed based on the objectives of the research and the analysis of the relevant literature on green marketing, green brand awareness, and customer satisfaction. The results revealed green marketing had no influence on customer satisfaction in the case

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Park, Eunhye (Olivia), Bongsug (Kevin) Chae, Junehee Kwon, and Woo-Hyuk Kim. "The Effects of Green Restaurant Attributes on Customer Satisfaction Using the Structural Topic Model on Online Customer Reviews." Sustainability 12, no. 7 (2020): 2843. http://dx.doi.org/10.3390/su12072843.

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Although green practice is increasingly adopted in the restaurant industry, there is still little research in terms of investigating the impacts of green practice on customer satisfaction. This study utilized user-generated content by green restaurant customers to identify various aspects of green restaurants, including perceived green restaurant practices. Our data are based on U.S. green-certified restaurants available on Yelp. Structural topic modeling was used to discover latent restaurant attributes from user-generated content. With a longitudinal approach, the changes in customers’ inter

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Setiawan, Jessica Sally, Janice Selestine, and Doni Purnama Alamsyah. "Urban Sustainability and Green Consumer Behavior: The Support of Green Characteristics and Lifestyle to Enhance Green Preference of Consumer." IOP Conference Series: Earth and Environmental Science 1524, no. 1 (2025): 012021. https://doi.org/10.1088/1755-1315/1524/1/012021.

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Urban sustainability is an issue that pushes for eco-consciousness in green products and influences human health in urban planning. Human health concerns around green customer behavior emerge from the demand for green products that prioritize environmentally friendly resources while decreasing the consumption of harmful substances. In line with the phenomenon of the problem, this research aims to examine factors that can enhance green customer preference. The study was conducted through an analysis of green lifestyle, green product attributes, and green customer characteristics. This research

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Pratiwi, Ni Nyoman Nuristiana, and Ni Nyoman Kerti Yasa. "PERAN GREEN TRUST MEMEDIASI PENGARUH GREEN PERCEIVED VALUE DAN KEPUASAN KONSUMEN TERHADAP GREEN REPURCHASE INTENTION." E-Jurnal Manajemen Universitas Udayana 8, no. 12 (2019): 7281. http://dx.doi.org/10.24843/ejmunud.2019.v08.i12.p19.

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Green repurchase intention is the tendency of consumers to repurchase the same environmentally friendly products in the future. The purpose of this study was to determine the effect of green perceived value, customer satisfaction, and green trust on the green repurchase intention. This research was conducted on Tupperware product customers in Denpasar. The sample used was 100 respondents, with purposive sampling method. Path analysis and sobel test were used. Based on the results of the analysis that green perceived value, customer satisfaction, and green trust have significant positive effect

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Dang, Nhan Truong Thanh, and Van Dung Ha. "Satisfaction and green finance continuance behaviour at Ho Chi Minh City commercial bank." Journal of Infrastructure, Policy and Development 8, no. 9 (2024): 8079. http://dx.doi.org/10.24294/jipd.v8i9.8079.

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Customers are displaying heightened awareness and involvement in their banking arrangements, and they are actively assessing and remembering information to make informed decisions regarding the allocation of their financial resources towards environmental protection solutions such as clean energy, sustainable construction, climate change control and social protection. Based on the current theoretical gap of factors influencing customer satisfaction and thereby encouraging continued engagement in green finance initiatives, this study aims to identify the factors influencing customer satisfactio

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Budiasih, Yanti. "ECO-FRIENDLY CONSUMERS IN THE FOURTH INDUSTRIAL REVOLUTION: ACADEMIC SOCIETY, GREEN CUSTOMERS, AND ECO LABELLING." Muhammadiyah International Journal of Economics and Business 1, no. 2 (2018): 91–106. http://dx.doi.org/10.23917/mijeb.v1i2.9365.

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This analytical descriptive research aims to find out the relationship between the investigated variables. These variables had been previously tested hence this study made several modifications. The data consisted of primary data and involved 150 students of Ahmad Dahlan Economics School as the respondents. The research variables were divided into exogenous variables (i.e., eco labeling, eco knowledge, green product, green packaging and green advertising) and endogenous variables (i.e., purchase intention and green customer). The data analysis technique was the Partial Least Square (PLS) by us

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Feng, Yu, and Jian Yin. "An Innovative Research on Customer Value in Green Real Estate Enterprise." Applied Mechanics and Materials 543-547 (March 2014): 4388–91. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.4388.

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With the rapid development of China's real estate industry, customers demand for real estate products has changed from the satisfaction of one single criteria to a much more diverse and individualized developmental orientation. But the value evaluation for real estate products varies from person to person, which leads to different customer value. In our country, as one branch market of the real estate industry, the green real estate market should get a thoroughly understanding about the composition of customer value, identify the target customer demand, provide more innovative value for custom

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Suarmita, I. Gede Mingga, and Tjok Gde Raka Sukawati. "PERAN KEPERCAYAAN DALAM MEMEDIASI KEPUASAN PELANGGAN TERHADAP LOYALITAS PELANGGAN PRODUK HIJAU MEREK HERBALIFE." E-Jurnal Manajemen Universitas Udayana 8, no. 3 (2018): 1285. http://dx.doi.org/10.24843/ejmunud.2019.v08.i03.p05.

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The purpose of this study was to determine the effect of customer satisfaction on Herbalife customer loyalty in the city of Denpasar, to determine the effect of customer satisfaction and customer loyalty on Herbalife customer trust in Denpasar city, as well as to determine the role of trust mediating the effect of customer satisfaction on Herbalife customer loyalty in the city of Denpasar. The population in this study is all consumers who use Herbalife green products in the city of Denpasar. The method of determining the sample in this study is nonprobability sampling, which is a purposive sam

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Mahalle, Sheetal Anil, and Kaushal Kumar Dr. "Optimised curie pre-filter defending technique for SVM against poisoning attack." International Journal of Advance Research in Multidisciplinary 1, no. 2 (2023): 447–51. https://doi.org/10.5281/zenodo.14617570.

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In the contemporary business landscape, sustainability has become a critical factor in customer engagement strategies. This study explores the role of innovative green technologies in enhancing customer engagement, focusing on how businesses can leverage environmentally friendly practices to build stronger connections with their customers. This research used a mixed-methods strategy, drawing both quantitative and qualitative conclusions from customer surveys and case studies of businesses that have effectively implemented green technology. This study provides valuable insights for businesses a

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van Tonder, Estelle, Sam Fullerton, and Leon T. de Beer. "Cognitive and emotional factors contributing to green customer citizenship behaviours: a moderated mediation model." Journal of Consumer Marketing 37, no. 6 (2020): 639–50. http://dx.doi.org/10.1108/jcm-06-2019-3268.

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Purpose This study aims to provide novel insight into cognitive and emotional factors contributing to green customer citizenship behaviours, as mediated by green attitudes in general and moderated by culture. Design/methodology/approach The investigation was guided by the “value attitude behaviour hierarchy” and green customer emotions, which served as a framework for understanding the mediating effect of attitude on the relationships between cognitive and emotional factors (green consumption values and emotional affinity towards nature) and customer citizenship advocacy and feedback behaviour

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Srisathan, Wutthiya Aekthanate, Sasichakorn Wongsaichia, Nathateenee Gebsombut, Phaninee Naruetharadhol, and Chavis Ketkaew. "The Green-Awakening Customer Attitudes towards Buying Green Products on an Online Platform in Thailand: The Multigroup Moderation Effects of Age, Gender, and Income." Sustainability 15, no. 3 (2023): 2497. http://dx.doi.org/10.3390/su15032497.

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In order to respond to sustainable consumption and production, customers today are more aware of how their actions affect the environment. As a result, customers are looking for products that use sustainable practices and are environmentally conscious; an online platform is viewed as a channel to approach such products in the digital era. To meet this demand, understanding how green customer attitudes play a critical role in changing consumer behavior is required. This new concept of "green-awakening" customer attitude encapsulates green positive feelings, green intent, green likeness, and gre

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THAI, Kim Phung, and Quoc Hung NGUYEN. "HOW GREEN HOTEL PRACTICES STIMULATES CUSTOMER CITIZENSHIP BEHAVIOR? EXAMINING THE ROLE OF GREEN HOTEL MAGE AND CUSTOMER SATISFACTION IN VIETNAM." GeoJournal of Tourism and Geosites 40, no. 1 (2022): 274–82. http://dx.doi.org/10.30892/gtg.40133-829.

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The main purpose of this research is to propose and empirical test a conceptual model that clarifies the relationship between green hotel practices and customer citizenship behavior (CCB) with the mediating role is green hotel image and satisfaction in the perspective of customers. To test the hypothesis this research utilizes the data collected from a questionnaire survey from tourists who have visited the Moc Chau national tourist area, Son La – a mountainous province situated in the North West of Vietnam. Finally, the authors collected 212 valid questionnaires to test the hypothesis. The te

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Liao, Ying-Kai, Wann-Yih Wu, and Thi-That Pham. "Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention." Sustainability 12, no. 18 (2020): 7461. http://dx.doi.org/10.3390/su12187461.

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The purpose of this study is to integrate the theoretical base of green purchasing by using the signaling theory approach to green marketing. Since previous studies do not combine relevant factors from the perspective of Signaling Theory and Attitude-Behavior-Context (ABC) Theory for green purchase, this study attempts to examine the effects of green customer value and attitude towards green products on green purchase intention. Moreover, it aims to identify the moderating effects of green marketing and green psychological benefits on the relationships between customer value, attitude, and gre

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Winarto, Mikhael Bima, and Febriana Wurjaningrum. "Improving the Service Quality In A Board Game Café with Quality Function Deployment Method." Southeast Asian Business Review 1, no. 2 (2023): 146–55. http://dx.doi.org/10.20473/sabr.v1i2.49698.

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Customers are the most important factor in business because it is undeniable that customers are a source of income and the main goal of business. Given this, an enterprise must pay attention to customer satisfaction for sustainable operations. Enterprises show their concern for customer satisfaction by continuously improving and developing their service processes, as it requires a significant investment, so it should be done following the customer's preferences. Therefore, a business needs to measure customer satisfaction with its service process. This study aims to measure customer satisfacti

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Hameed Yasir, Mustafa, Hossein Sharifi Renani, Munaf Marza Neama Radi, and Saeed Daei-Karimzadeh. "Effect of the Quality of Banking Technology Services on Customer Satisfaction with Services and Green Banking Technology (Case Study: Iran and Iraq)." International Journal of Research and Innovation in Applied Science IX, no. VI (2024): 551–67. http://dx.doi.org/10.51584/ijrias.2024.906049.

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Organizations in a competitive and challenging environment emphasize more than anything to create sustainable and profitable relationships with customers. Traditional marketing always focuses on attracting new customers and sales; while this view has changed today, maintaining current customers and creating a permanent relationship with them is on the agenda besides trying to get new customers. Here, customer satisfaction is one of the important components. Accordingly, this study has evaluated the relationship between technology service quality and services for green banking users and technol

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Chang, Tsen-Yao, and Yu-Cheng Lin. "The Effects of Atmosphere on Perceived Values and Customer Satisfaction toward the Theme Hotel: The Moderating Role of Green Practice Perception." Sustainability 14, no. 15 (2022): 9153. http://dx.doi.org/10.3390/su14159153.

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Theme hotels are becoming popular because of their fascinating characteristics, within which, theme hotels that feature green practices have become a niche market in the highly competitive hotel industry. Despite past research demonstrating that the cognitive image created by a green hotel exerts strong effects on customers’ favorable reactions, how guest appreciation for green practices affects the relationship between the hotel atmosphere and guest satisfaction remains unknown for hotels of this kind. This research investigated the influence of atmospheric cues on customers’ perceived value

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Hendriani, Geby. "CUSTOMER SATISFACTION MEDIATES GREEN MARKETING AND BRAND IMAGE ON CUSTOMER PURCHASING DECISIONS AT KFC AHMAD YANI PADANG." Indonesian Journal of Economics, Social, and Humanities 6, no. 1 (2024): 38–50. http://dx.doi.org/10.31258/ijesh.6.1.36-48.

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This study aims to determine how much influence green marketing and brand image have on customer purchasing decisions through customer satisfaction as an intervening variable at KFC Ahmad Yani Padang. This study consists of two independent variables, namely green marketing and brand image and one variable of customer purchasing decisions and intervening variable customer satisfaction. The analytical method used is path analysis. The method of data collection in this study was to use a questionnaire filled out by respondents, namely KFC Ahmad Yani Padang customers. The results obtained based on

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Fan, Lijun, Yang Guo, Yiwen Wang, and Wei Wang. "Navigating Green Innovation in High-Tech Manufacturing: The Roles of Customer Concentration and Digital Transformation." Sustainability 16, no. 15 (2024): 6358. http://dx.doi.org/10.3390/su16156358.

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The increasingly environmental issues pose challenges to the economic development of countries, particularly hindering industrial transformation in developing nations. This study, grounded in the Resource-Based View, examines factors influencing green innovation in high-tech manufacturing firms. Market interactions and digital technologies significantly impact resource investments in green innovation. Using data from Chinese high-tech manufacturing firms from 2007 to 2021, the study reveals that customer concentration negatively affects green innovation, while digital transformation promotes i

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EDİNSEL, Sercan, Esra KAYGISIZ, and Karahan KARA. "Yeşil Tedarikçi-Müşteri Bilgisi ve Örgütsel Yeşil Performans İlişkisinde Yeşil Bilgi Sistemlerinin Aracılık Rolü: Tekstil Endüstrisinde Ampirik Bir Analiz." Sosyoekonomi 31, no. 58 (2023): 191–210. http://dx.doi.org/10.17233/sosyoekonomi.2023.04.10.

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This study discusses the effect of knowledge levels of green suppliers and customers on the green performance of organisations and the role of green information systems in this relationship. Four hypotheses were developed in the study. The research was carried out on textile companies operating in Bursa, Türkiye. Between August and September 2022, 495 surveys were collected. Green supplier and green customer knowledge levels have a positive and significant effect on organisational green performance. Green information systems fully mediate between green supplier knowledge and green organisation

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Putra, Andreas Reynara Prasidha, Putu Devi Anjani Putri, and Rini Setiowati. "Should Your Brand Go Sustainable: The Case of Skincare Brand in Indonesia." European Journal of Business and Management Research 9, no. 4 (2024): 8–14. http://dx.doi.org/10.24018/ejbmr.2024.9.4.2382.

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Nowadays, sustainability is a common issue among Indonesians. Many brands go sustainable to grab the green community into buying their products, no exception for skincare products. Furthermore, skincare is now a must-have essential for everyone, which makes skincare brands consider going sustainable; using green marketing techniques could also increase customers’ perceived quality and, at the same time, reduce perceived risk, which will directly affect customer loyalty. This research used a quantitative approach through an online survey with 149 sustainable skincare customers. Researchers foun

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Novianti, Ayi Indah, and Lindawati Kartika. "PENGARUH GREEN MARKETING KEBIJAKAN KANTONG PLASTIK BERBAYAR TERHADAP GREEN BEHAVIOUR MASYARAKAT KOTA BOGOR." Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT 2, no. 1 (2017): 81–94. http://dx.doi.org/10.36226/jrmb.v2i1.32.

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Paid plastic bags policy issued by The Ministry of Environmental and Forestry to reduce plastic waste problem and promote green behaviour lifestyle. In order to change consumer behaviour when using plastic bags, government need to look over the marketing of paid plastic bags policy. The objective of this study are to identify customer respons about using their own bags, customer perceptions of green marketing and green behaviour, analyze green marketing of paid plastic bags policy influence towards green behavior.Primary data are obtained by questionnaire method and the secondary data are obta

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Rady, Ahmed, Ahmed Yahia Hussein Ebied, and Mahmoud Fawzy Mohamed. "Enhancing Green Customer Loyalty through Green Banking Initiatives: The Mediating Effect of Green Customer Satisfaction and Customer Co-Creation." المجلة العلمية للدراسات والبحوث المالية والتجارية 6, no. 1 (2025): 1257–88. https://doi.org/10.21608/cfdj.2025.351159.2141.

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Aslam, Annisa Paramaswary, Dian Anggraece Sigit Parawansa, and Muh Al Fatah Arief Putra. "Green Marketing Campaign and Loyalty Customer : A study from Starbucks Makassar Customers." Economics and Business Journal (ECBIS) 1, no. 4 (2023): 339–48. http://dx.doi.org/10.47353/ecbis.v1i4.40.

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The purpose of this study to see the effect of the campaigning for green marketing. This research aims to determine the effect of green marketing, service quality on customer loyalty through customer satisfaction as an intervening variable. The method used is a quantitative method with descriptive and causality research types, as well as the SEM-PLS analysis method. The final sample was 224 Starbucks Coffee customers in Makassar City. Based on the results of the study it was concluded that green marketing and service quality have a positive and significant effect on customer loyalty either dir

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Waqas Ahmed and Umar Tahir Khan. "People’s Attitude towards Green Marketing Communication and Green Purchasing Behavior." Contemporary Issues in Social Sciences and Management Practices 2, no. 3 (2023): 323–33. http://dx.doi.org/10.61503/cissmp.v2i3.77.

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The purpose of this study is to determine whether the level of customer interaction with green marketing communications from companies influences their proclivity to engage in green purchasing behavior. This study also investigates the relationship between customer qualities, specifically their environmental attitudes, and the degree to which customers are responsive to green marketing materials supplied by businesses. A self-administered survey was done among people over the age of eighteen who live in Punjab, Pakistan. A total of 150 valid responses were received. Regression analysis, linear

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Sana Batool, Muhammad Rizwan Arshad, Roshana Gul, and Mehwish Shahid. "‘’Role of Green Customer Value, Awareness of Environmental Consequences, Green Brand positioning and Attitude Toward Green Brand in Influencing Green Purchase Intention.’’." International Journal of Social Science & Entrepreneurship 3, no. 1 (2023): 605–21. http://dx.doi.org/10.58661/ijsse.v3i1.127.

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Customer demand for green products is increased since awareness of environmental issues prevailing in current era. The main purpose of conducting the research is to measure role of green brand positioning, attitudes toward green brands, green customer values and environmental consequences in influencing green purchase intention. Furthermore, the majority of study in this field concentrated in highly prosperous nations, while there was a paucity of research on the context of green purchase intention GPI in developing countries. The current study fills up this gap in literature by examining fact

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Dang, Nguyet Thi Minh, Trang Thu Pham, Ngoc Bich Nguyen, and Linh Thuy Do. "Customer Perception on Green Banking - An Empirical Study in Vietnam." Journal of Law and Sustainable Development 11, no. 12 (2023): e1987. http://dx.doi.org/10.55908/sdgs.v11i12.1987.

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Purpose: The objective of this study is to investigate the level of awareness and perception among customers regarding the implementation of green banking practises by commercial banks in Vietnam. Method: The study utilised data obtained from a total of 455 responses and subsequently analysed them by statistical techniques such as Cronbach's Alpha, Exploratory Factor Analysis (EFA), and Multivariate regression. Results and Conclusion: The findings of the study revealed that there is a low level of awareness regarding green banking among customers. However, customers do recognise the significan

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AGHAYEV, Mirjalal, and Khalil ISRAFILZADE. "The Influence of Strategic Marketing Decisions on Customer Purchasing Decisions for Green Products." Management of Organizations: Systematic Research 88, no. 1 (2022): 1–16. http://dx.doi.org/10.2478/mosr-2022-0009.

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Abstract Nationally and internationally, indiscriminate consumption patterns have caused significant problems, requiring an increase in customer purchasing intentions and attitudes toward choosing green products. This article aims to identify the strategic marketing decisions that influence positive customer purchase intentions toward green products. It covers the research problem of distinguishing the impact of strategic marketing decisions on increasing a customer’s favourable purchasing intentions toward green products. Data is collected for this purpose using the survey approach, which inv

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Brenah, Louise Baisa, Diane Deriada Patricia, Loraine Fainsan Sophia, and Anna-Liza Tibayan Ms. "Impacts of Green Practices on Customer Satisfaction among Selected Coffee Shops in Dasmariñas City, Cavite." International Journal of Thesis Projects and Dissertations (IJTPD) 12, no. 1 (2024): 54–65. https://doi.org/10.5281/zenodo.10603934.

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<strong>Abstract:</strong> This research is focused on the effects of green practices and customer satisfaction among selected coffee shops in Dasmariñas City, Cavite. The researchers include measures of demographics that drive their respondents and their views on how green practices affect customers’ satisfaction. Drawing on the input-process-output (IPO) model and the Customer Satisfaction Model. this study aims to understand the relationship results showing that green practices may be causally linked to customer satisfaction. A descriptive-quantitative approach is used, and the

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Amin, Sanjida, and Md Touhiduzzaman Tarun. "Enhancing Green Hotel Visit Intention: Role of Green Perceived Value, Perceived Consumer Effectiveness and Environmental Knowledge." International Business Research 12, no. 5 (2019): 123. http://dx.doi.org/10.5539/ibr.v12n5p123.

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Based on the extensive literature review, this study aims to investigate the impact of green perceived value and perceived consumer effectiveness on customers&rsquo; green hotel visit intention in the hotel industry of Bangladesh. Simultaneously, the current study intends to explore the influence of environmental knowledge as a moderator. A random sample survey of 265 usable hotel customers was used to test and verify the conceptual framework. The findings of study revealed that green perceived value and perceived consumer effectiveness positively influence customers&rsquo; green hotel

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Iqbal, Asif Iqbal, Muhammad Sikander Iqbal, Abdullah Athar, and Salman Ahmed Khan. "Impact of Green Marketing on Consumer Purchase Intention: The Moderating Role of Environmental Knowledge." Journal of Social & Organizational Matters 2, no. 2 (2023): 43–58. http://dx.doi.org/10.56976/jsom.v2i2.25.

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In recent years, environmental sustainability has become a top priority in international politics and a vital driver of innovation. Green product companies are growing rapidly as consumers show more interest in environmentally friendly products. This study analyzes the impact of green marketing on customer purchase intention and how environmental knowledge moderates this relationship. Understanding how customers' environmental understanding influences their response to green marketing can help marketers and companies develop effective sustainability-focused marketing strategies The influence o

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Yaran Ögel, İlkin. "The Interaction Between Brand Image, Brand Attachment and Brand Loyalty in Green Branding Context: The Mediating Role of Customer Engagement." Journal of Applied And Theoretical Social Sciences 3, no. 4 (2021): 306–29. http://dx.doi.org/10.37241/jatss.2021.39.

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As environmental problems are dramatically alarming the world, environmental issues have become the primary concerns of both consumers and companies. To please the environmental wants of consumers, many companies have to adopt green solutions today. Green brands are one of these solutions. Nevertheless, little has been known about the green brands. In this sense, this study attempts to explore the interaction between brand image (BIm), brand attachment (BAtt), customer engagement (CEn) and brand loyalty (BLo) within the scope of green brands as previously untapped context. In this study while

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Adam, Rosida Panuki, Suardi Suardi, and Mahmud Lahay. "Pricing strategy and marketing distribution channels on customer satisfaction and purchasing decision for green products." Uncertain Supply Chain Management 11, no. 4 (2023): 1467–76. http://dx.doi.org/10.5267/j.uscm.2023.7.022.

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This paper aims to investigate the impact of pricing strategy and distribution channels on the decision-making process of customers when purchasing green products. The focus is on the satisfaction of customers who purchase these products. The study is conducted on the population of all customers who purchase green products from small and medium-sized enterprises (SMEs). The sample size is determined using a formula that considers the number of variables or indicators. The study uses Partial Least Squares Structural Equation Modelling (PLS-SEM), which is a method used to test variants-based str

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Mahalle, Sheetal Anil, and Kaushal Kumar Dr. "Wavelet transform based defending mechanism against adversarial iris attacks." International Journal of Trends in Emerging Research and Development 2, no. 4 (2024): 109–13. https://doi.org/10.5281/zenodo.14618701.

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This study explores the role of innovative green technologies in enhancing customer engagement, focusing on how businesses can leverage environmentally friendly practices to build stronger connections with their customers. With increasing awareness of environmental issues, customers are increasingly drawn to brands that demonstrate a commitment to sustainability. The findings reveal that customers not only appreciate but actively seek out brands that prioritize environmental responsibility, leading to increased customer satisfaction, brand loyalty, and advocacy. Moreover, the adoption of green

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