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1
Erlandsson, Helena. "Ett undervisningsförsök att skapa meningsfullt lärande i frisörens grundläggande tekniker." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31590.
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This Independent work is about testing a method to create meaningful learning and a deeper comprehension in matter of basic hairdressing techniques. I got the idea for this method by reading literature related to my education to become a teacher for hairdressers, the new schoolreform and from my own experience of a teaching method that I saw an opportunity to develope. My teaching method was based on first teaching the pupils the basic techniques, and then give them an assignment were they were to find out their own final result by using a picture for inspiration. They were given an assignment description with certain frames but with freedom of choice how to get to their own final result. By making a job description and a headdrawing to show how the work should be done, and during the process try different ways to achieve the best result, my idea was that a deeper understanding and a feeling of meaningfulness would appear. The result shows that the pupils by freedom within frames experienced meaningful learning and thereby deeper understanding when it comes to basic hairdressing techniques. They also developed skills to write, evaluate their own work and to try new paths for further learning. The conclusion is that this teaching method can be used to achieve the goals according to the be changed and added on to develop the method further, but it is a good foundation as a starting point.<br>Utvecklingsarbetet i form av ett undervisningsförsök handlade om att försöka skapa meningsfulla lärsituationer och ge djupare förståelse för frisörens grundläggande tekniker. Idén till undervisningsförsöket fick jag genom den valda litteraturen från lärarutbildningen, styrdokumenten samt egna erfarenheten av ett undervisningssätt som jag såg möjligheter att utveckla. Undervisningsförsöket gick ut på att ge eleverna grundteknikerna och utifrån dem ge dem i uppgift att själva hitta ett mål, med en inspirationsbild till hjälp. De fick en uppgiftsbeskrivning, men med frihet att själv hitta vägar att nå sitt mål. Genom att göra en arbetsbeskrivning och en huvudskiss på hur arbetet skulle gå till väga, och under processen prova sig fram till det bästa sättet att nå sitt mål, var tanken att djupare förståelse och en känsla av meningsfullhet skulle uppnås. Resultatet visar att eleverna upplevde att genom frihet inom ramar gav ett meningsfullt lärande och därmed större förståelse för frisörens grundläggande tekniker. De utvecklade även förmågan att skriva, utvärdera sitt eget arbete och pröva nya vägar för fortsatt lärande. Slutsatsen är att detta undervisningssätt kan användas för att uppnå målen i styrdokumenten för Hantverk och Hantverk-Frisör 1 (GY 11 Skolverket). Det finns saker som kan ändras och läggas till för att utveckla undervisningsförsöket ytterligare, men är en god grund att utgå ifrån.
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Fletcher, Amy Joann. "Ancient Egyptian hair : a study in style, form and function." Thesis, Online version, 1995. http://ethos.bl.uk/OrderDetails.do?did=1&uin=uk.bl.ethos.488165.
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Gobile, Zizipho. "Being a mother and owning an informal hairdressing business in Cape Town, South Africa : a study on Congolese female migrants." University of the Western Cape, 2015. http://hdl.handle.net/11394/5085.
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Magister Philosophiae - MPhil<br>This study investigates how female migrants negotiate the tension that arises from being entrepreneurs, being mothers, and having families. It shows how entrepreneurship offers them self-emancipation but limits the time they spend raising their children and time they spend with their families, but puts them in a position to provide financially for themselves, their children, and families. The focus of the study is on Congolese female migrant and also females from few African countries. It is hypothesized that female migration and entrepreneurship negatively
impacts the relationships of these females with their children and families. Data was obtained through a survey of fifty-three respondents who were conveniently selected. This took place in the Western Cape Province, taking Cape Town, Bellville, and Parow as the cities to be observed. The statistical package for social sciences was used to analyze data. The results showed that female entrepreneurship has a negative impact on their relationships with their children but to an extent improves their relationships with their families and/or partners.
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Källviks, Mikaela, Marcus Nilsson, and Marcus Karlsson. "A Motivational Journey : A study about the entrepreneur and the changes in motivation from start-up to present." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-26762.
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The purpose of this thesis is to identify what motivational changes occur while a lifestyle entrepreneur moves through three different organizational stages. The focus will however be on stage one and three. The problem of an under-researched field is addressed and how the motivation of specific lifestyle entrepreneurs, in these cases hairdressing salon owners, has changed. This thesis has been conducted with an interpretivistic viewpoint, an inductive approach and with a qualitative research method. The authors have selected to analyze the data through pattern matching and dividing the interviewees into two different case studies, one for each of the two chosen organizational stages in focus. In conclusion the authors found that intrinsic and extrinsic motivations have had different effects within all stages in the organizational life cycle. The authors have discovered that during stage one the intrinsic motivations play a large role. During stage one where the organization is small and young the lifestyle entrepreneurs are motivated by factors such as independence and self-efficacy. Stage two is a more extrinsic dominated phase with the factors integrated regulations and identified regulation as motivators. The third stage is a return to the intrinsic motivations with factors such as locus of control and egoistic passion. This is further explained within the chapter with help of the analysis and empirical findings. A figure has been presented to show the different phases and their motivational change.
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Barends, Keith. "A study of the employers attitudes towards matters stipulated in section 84 of the labour relations act no 66 of 1995 and how those relate to the objectives of the Bargaining Council for hairdressing trade, Cape Peninsula." Thesis, University of the Western Cape, 2010. http://hdl.handle.net/11394/2378.
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Magister Philosophiae - MPhil<br>The research conducted has been undertaken to engage the stakeholders to explore the possibility of establishing workplace forums. The gains of workplace forums with respect to sharing decision making is a distinct advantage both business and labour seemingly do not realise because of a continued resolve to negotiate conditions of service annually exclusively. The research was undertaken by designing an interview questionnaire for distribution. The population for this research includes a cross section of employers from the industry in the Western Cape, parties to the Hairdressing Beauty and Cosmetology Bargaining Council, the Employers Organisation and the Employees Organisation or Trade Union. The criteria set for the questionnaire anticipate responses of respondents to the challenges before and after the possible incorporation of section 84 of the Act Finally the research results indicate that the parties to a collective agreement in this industry still gravitate towards distributive collective bargaining by negotiating salaries, wages and conditions of employment in Bargaining Councils.<br>South Africa
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Allen-Masacek, Marjorie Kirsten. "Teaching ARTifacts: Teaching art with a cultural lens." CSUSB ScholarWorks, 2001. https://scholarworks.lib.csusb.edu/etd-project/1925.
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Bristow, Stephen James. "A case study of reflective teaching." Thesis, University of Exeter, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.276372.
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House, Nancy Ellen. "Teaching art history to adult students: A teaching model and pilot study /." The Ohio State University, 1997. http://rave.ohiolink.edu/etdc/view?acc_num=osu1487943341526939.
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Eriksson, Helena. "Teaching listening comprehension in upper secondary schools : An interview study about teaching strategies." Thesis, Högskolan Dalarna, Engelska, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:du-36515.
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The aim of this thesis is to examine what strategies teachers use when they teach listeningcomprehension in order to develop student’s listening skills, and especially if and how they usescaffolding in their teaching. To examine this, seven upper secondary school teachers inSweden were interviewed about their listening comprehension teaching. The qualitative datawere analyzed using a cross case analysis with a combination of framework and IPA analysis.The data was labeled and divided into two themes: general strategies and scaffolding. In thethemes the data was further sorted and categorized into language immersion, raising selfconfidence,division into smaller groups, notetaking, pre-information and connection to theme,collaborative discourses, teacher peer and modeling and finally increasing level of difficulty.All seven teachers discussed several different strategies they use. They often combine strategiesto create the best learning environment for the students. Six out of these seven teachers gaveexamples of scaffolding strategies they use, such as modeling, working with themes and preinformationto support their students. However, as mentioned previously, they were oftencombined with other strategies such as collaborative discourse and smaller groups.
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Tseng, Chiung-Hsien, and 曾瓊仙. "A Study of Creative Thinking Teaching Effectiveness on the Hairdressing Curriculum in Vocational High School." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/85259058973290767765.
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碩士<br>中國文化大學<br>生活應用科學研究所<br>97<br>The purpose of this study is the result of creative thinking teaching use to hairdressing courses on the creative thinking ability and the tendency of creativity of Students in cosmetology development at vocational high school. First, this study via the literature discussion and analysis, established the basis of study theory. By the creative thinking teaching strategy, through ten weeks of experimental instruction then reach the purpose of this research.
The study adopted the method of pretest-posttest Quasi-Experimental Design was employed from Daojiang senior high school of nursing ＆ home economics cosmetology development grade two students in Taipei. This study was included two classes a total of 88 high school students of the experimental group and two classes a total of 87 in the control group. The instruments are“The New Tests of Creative Thinking”, “Torrance Tests of Creative Thinking (TTCT)” and “The Williams Assessment of Creative Tendency”. The experimental group students pass through courses then by survey questionnaire on the self created “Learning response and Learning interest Scale” and “Students’ Feedback notes”, and etc were used for quantitative data, and “Student’ attainment”, “Teacher's inspection to record” , and etc were used for qualitative data. The quantitative data were analyzed by using various statistical methods, such as mean, standard deviation, percentage, one-way ANOVA and Adjusted Mean, Tests each ability score difference. The major findings are as follows：
1. The experimental group students who receive the creative training teaching of the vocational high school’s hairdressing courses made significantly greater gains in fluency, flexibility, originality of verbal creative thinking abilities than the control group students.
2. The experimental group students who receive the creative training teaching of the vocational high school’s hairdressing courses made significantly greater gains in fluency, originality, elaboration of figure creative thinking abilities than the control group students. However, the experimental group was no significant better than the controlled group in flexibility.
3. The experimental group students who receive the creative training teaching of the vocational high school’s hairdressing courses made significantly greater gains in rash-taking, curiosity, imagination, complexity and the whole performances of the tendency of creativity than the control group students.
4. The experimental group students who receive the creative training teaching of the vocational high school’s hairdressing courses the learning response assume positive.
5. The experimental group students who receive the creative training teaching of the vocational high school’s hairdressing courses the learning interest has more interest.
6. The experimental group students who receive the creative training teaching of the vocational high school’s hairdressing courses the “learning feedback” is show “good” condition in “classroom climate“,”teaching content”,” the interactive between teachers and students”,” classmate interaction”, especially in The performance of teacher whole teaching is show “best” condition, And majority have positive response in qualitative attainment, show that the student quite likes this kind of class way.
Finally basis above-mentioned research result, put suggestion to plan the creative thinking teaching use to hairdressing courses, school education, education administrative authorities and future related research directions.
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Yu, Chao-Ying, and 余昭瑩. "Hazard Exposure of Hairdressing Employee-Establishment of Teaching Materials." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/z8z482.
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碩士<br>中華醫事科技大學<br>職業安全衛生系暨碩士班<br>106<br>This study is mainly to study the hazard exposure of hairdressing practitioners. In order to establish a complete set of textbooks on hazard exposure for hairdressing personnel, And it is hoped that it can be promoted to reduce the occupational injuries of hairdressing professionals. In order to protect the health and safety of hairdressing professionals, And through the education and training courses to enable hairdressing practitioners to understand and value the "Occupational Safety and Health Act."
The content of the PPT textbook is the factor that may cause harm to the hairdressing practitioners in all the products, work processes, equipment, seats, decoration, noise, lighting, aerosols, PM10, CO2, etc. that will be used in the hairdressing salon's working environment. From domestic and foreign references. Conducting hazard exposure assessment based on four items: chemical, physical, Ergonomical, and biological.Find ways to improve the working environment based on the results.to write PPT textbooks With reference to occupational safety and health law, Industrial safety and health, Beauty salon occupational disease prevention manual, Executive Yuan EPA textbooks, Occupational Safety and Health Administration of the Ministry of Labor. News events and other data evaluations are compiled into volumes. Looking forward to ways to find solutions or improvements. Can effectively reduce or prevent accidents from happening earlier.
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Chen, Tsai-Feng, and 陳彩鳳. "A Study on Hairdressing Market Benefit Segmetation." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20137342864389191621.
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碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>With the growth of economy and the rise of life quality and aesthetic fashion, consumers’ demand for hairdressing has been higher and higher. In addition, the competition of the hairdressing market has been increasingly fierce, which can be seen from the mushrooming hair salons erected all over. However, the market is composed of different types of consumers; in order to provide diverse benefits and the market value added and further gain the favor of more consumers, the current tendency aims to cater to various preferences and demands as well as segment different hairdressing markets. Therefore, the purpose of the present study intended to explore the benefits greatly valued by the consumers and investigate the distinctive types of benefit segmetation. Besides, this study aimed to probe into the divergences of different markets in terms of demographic segmentation, consumer’s behavior, and life style. Further suggestions would be raised based on the results about the benefit segmentation.
This study uses the questionnaires given to consumers in Taichung, working on convenience sampling, a total of 465 valid samples. From this results, we can get four factors: " the additional benefits of image and senses", "professional quality interests", "the interests of service facilities" and "convenience benefits". through the factor analysis based on the vari-ables on the interests of hairdressing consumers, and then through cluster analysis can be divided into "value added brand-oriented groups", "the pursuit of convenience-oriented group" and "the pursuit of com-fort-oriented groups" three clusters.These three groups of hair dressing products consumers present significant differences in the pursuits of benefit factors. Also, demographics, consumer behaviors,and lifestyles variables also present partial significant difference.
According to respective competitive edges, managers could choose target markets, plan marketing strategies, and concentrate the resources for the best effect. The characteristics of the consumers should be understood to segment the product lines and service process of the consumer markets. As the service is provided close to the customers' needs, the customers' loyalty could be improved.
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Mei-LiLin and 林美麗. "A Sociolinguistic Study of Hairdressing Jargon in Taiwanese." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/08207430044320553108.
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Chao-Chen-Yang and 楊昭真. "Study on Educational Training Performance in the Hairdressing Industry." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/98647249916300703655.
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碩士<br>建國科技大學<br>美容科技研究所<br>102<br>The hairdressing is a service industry needs good customer interaction and puts emphasis on professional ability and service quality. The high quality of interaction and service attributes between service providers and customer is the core competency. Generally, personnel cost constitute the major proportion of total cost, in the same time, the most revenue was generated by personnel with the professional skills, the sensitivity of fashion and sincere cordial attitude. Accordingly, Professionals are the most key-point.
By employing Kirkpatrick evaluation patterns of training effects on the educational training programs provided by the case hairdressing salon , this study aims to investigate the training effects of trainees in this case, and analyzes the variation between different individual backgrounds and each viewpoint on effects. The relationship of “course satisfaction”, enhancement of individual abilities” and “actual effect of application” are explored in the study. In addition, multiple-regression analysis was applied to further examine the mutual relationships of these three levels. A survey was conducted in this research. Taking the trainees of this case as subjects, 600 questionnaires were released and 517 were returned. The valid returning rate is 86.16%.
In the research, a significant difference in “course satisfaction” was found in the trainees’ age, education and working area. Another significant difference in “enhancement of individual abilities” was found in trainees’ age, education, marital status, number of children, seniority, working areas, and times of training. A significant difference in “actual effect of application” was also found in trainees’ marital status, number of children, seniority, professional titles, working areas, and times of training. Furthermore, “course satisfaction” has significant positive influences on “enhancement of individual abilities”; “enhancement of individual abilities” has significant positive influences on “actual effect of application”, and “course satisfaction” has significant positive influences on “actual effect of application.”
This study concluded by comprehensively discussing the results and providing suggestions to improve hairstylists' intention to participate in training, cultivate employees learning and growing concepts and improve autonomy and challenging spirit. Hairdressing owners can also use a complete performance appraisal system combined with a sound training to achieve the purpose of enhancing employee performance.
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CHEN, YU-JEN, and 陳昱蓁. "A Study of Hairdressing Management - A Case Study on Z Chain Store." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/g6j586.
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碩士<br>環球科技大學<br>中小企業經營策略管理研究所<br>107<br>The global economy is liberalized, chain operations are rapidly and successfully replicated business models, and economies of scale are created. Chain operations are the mainstream of the expansion of the hairdressing industry. Since the Republic of China in the 1980s, domestic chain-related enterprises have continued to develop, and hairdressing chain stores have begun to introduce enterprise management models, such as cost analysis store performance, operation process design, computerized control, internal education and training, etc., in order to maintain the competitive advantage of the domestic hairdressing industry. The company's sustainable development, the brand segmentation between the players is more obvious (Zhan Huishan, Lin Ronghui, 2006). Today's hairdressing chain managers not only have a sound corporate organization structure, but also actively cultivate the management talents of chain hair salons with potential and success. Most of their chain stores are based on the development of the regional market and multi-brand strategic alliances. In order to expand the company's sustainable management policy.
The purpose of this study is to explore the Z hairdressing enterprise chain store, the development of the business model from the beginning, transformation to multi-brand strategy, the unique business model of high-quality chain brands to promote fashion, improve professional technology and service quality, and more to occupy the market with a diversified business model In one place, the researchers used case-based research and comprehensively analyzed and analyzed the chain hairdressing industry, reading and collating relevant literature, books, and hairdressing materials to assist theoretical foundations, and using qualitative semi-structured in-depth interviews. The direction of the research question is to explore the business management strategy of the case Z chain enterprises. In the face of a market-saturated and competitive generation, how to consolidate the corporate brand becomes an indicator of market share, and maintains competitive advantage for a long time to develop the market.
The researchers summarized the contents of their interviews and concluded that the Z hairdressing chain companies got the following results in the competitive market:
(1) Z chain stores face market development; brand management leadership, consolidation of talent brand extension development, and multi-brand market development are the business strategies for enterprises to consolidate market share.
(2) Z chain store talent cultivation system is complete, performance appraisal promotion system is perfect, and employee career planning is multi-dimensional development, which is the management strategy of enterprise human resources.
(3) Z chain store brand extension development; strengthening service quality to improve customer satisfaction, the company combines products, education, technology as a competitive advantage and cultivates the core competence of the service industry to strengthen the chain system.
(4) The analysis of the key factors of the Z-chain store's diversified business model and business success is the company's sustainable business strategy.
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WU, YA-TING, and 吳雅婷. "The Study of Key Factors Service Quality in Men's Hairdressing." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/31266032991361943129.
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碩士<br>稻江科技暨管理學院<br>境外EMBA企業管理碩士在職專班<br>102<br>With the global economic environment in the economy is not clouded, not all exercise more and more services without competition, hairdressing industry is essentially a service industry, the key to business success is to provide customers with good service quality and quality of service, in order to meet consumer demand for service satisfaction, the most important is the quality of service, because the service quality satisfaction with care are complementary. It has thus been decided to apply the SERVQUAL Framework and Rater (developed by Parasuraman, Zeithmal and Berry in around1985) in analyzing the customer service level in terms of five major rating aspects of this model,including Tangibles, Reliability, Responsiveness, Assurance and Empathy. So this paper, Rand Corpration (1950) model of the modified Delphi method, in sorting out the existing indicators through the relevant literature, the collective decision taken by an anonymous style expert technical and applying network-level analysis (Analytic Network Process, ANP) many criteria decision making model construction be a key factor in evaluation mode. Study found that the waiting time for the impact of service quality satisfaction a key factor. Finally, this paper analyzes the results, can provide service quality a key factor in men's hairdressing industry as a reference.
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Lin, Kvo-Cheng, and 林國成. "The Study of the Consumer Behavior for Hairdressing Chain Stores." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/42123506580456836728.
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碩士<br>環球科技大學<br>中小企業經營策略管理研究所<br>99<br>The purpose of this study is to explore consumer behavior for
hairdressing chain stores. And to find how business owner know and use
their strategy to influence behaviors of consumer to earn the advantage of
their companies.
The study looks the documents with keywords “hairdressing
industry“ or ”consumer behavior”. After reviewing all the documents, the
study establish research framework and choose 4 items including
“personal background”, ”habits of consuming”, ”needs of consuming”
and ”importance of selecting factors” to be the variables of the study.
During the processes of research, the study use both “Questionnaire
Survey” and ” In-Depth Interview”. After using ” In-Depth Interview”,
the study get 2 important conclusions. First, In this industry, key persons
including government officer, “expert in this industry” and ”business
owners” believes that though competition in this industry is violent ,but
the market is still growing. Second. Every companies in the industry
should know and grasp the trend of consumer behavior to occupy the
division of market to establish the competitive advantages.
The purpose using “Questionnaire Survey” is to recognize all
dimensions of consumer behaviors of customers in the hairdressing chain
stores, and supply these materials to make business decisions or advanced
researches for the reference. Therefore, the study utilize the Convenience
Sampling for the customer, and got 499 effective samples returned. For
statistical analyzing materials, the study got important conclusion as
following:
1. Gender, Age, occupations, and monthly income influence particularly
habits of consumer.
2. Gender, Age, and occupations influence particularly needs of
consumer.
3. Education degrees influences particularly importance of selecting
factors .
III
4. Needs of consumer and habits of consumer are particularly relative
with importance of selecting factors .
5. Needs of consumer and habits of consumer influence particularly
importance of selecting factors .
According to the conclusions the study propose the following
suggestions:
1. Improve image of brand, and cultivate the talented person to enhance
the royalty of customers.
2. Improve the management of customer relatives to supply the personal
and professional service.
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Tseng, Yu-Pang, and 曾譽榜. "A Study of Comfort Enhancing Design for Professional Hairdressing Scissors." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4jefn9.
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碩士<br>朝陽科技大學<br>優質化產品設計產業研發碩士專班<br>106<br>Hair stylists tend to make hairstyles more beautiful while trimming hair. They often neglect the discomfort of the fingers caused by the hairdressing scissors grip, and it is easy to cause finger pain and injury under long-term use. Therefore, this study aims to improve the comfort of the hairdressing scissors.
In this study, the grip of the hairdressing scissors was used as the research object, and according to the literature, the Likert-style five-point scale, interviewed hair stylist (2 people) and data collection and editing pre-test questionnaire hair stylist (10 people) ) A face-to-face pre-test questionnaire was conducted, and additions, deletions, and voting samples of the pre-test questionnaire were added. Ten hair stylists selected representative samples for parameter measurement and questionnaire surveys. The relationship between the finger and the grip. The questionnaire data uses a quantitative narrative analysis of class I to analyze the relationship between fingers and fingers and fingers. Comfort is based on sample parameter analysis and questionnaire data analysis. The sample was redesigned as a new model. The model was created by a CNC machine to complete the production of new samples. Finally, there are ten hair stylists. Compare the sample of the new practice with the haircut of a representative sample.
The study found that the hairdressing shear handle parameters are centered on the screw, focusing on the thumb at a 45mm angle of 30°, the index finger and the middle finger at a 16mm angle of 16°, the ring finger at a 46mm angle of 2°, and the pinky at a 90mm angle of 12°. he result showed and the type I analysis The discomfort of the fingers was significantly improved.
This article focuses on the parameter size of the hairdressing scissors handle as the research focus rather than the material, sharpness and other problems, so the sample material and sharpness of the new style are not included in the discussion. Since the thickness of the human finger is directly proportional to the height, and according to the size of the representative hairdressing scissors grip ring in this study, the height (155 cm to 175 cm) of the finger is limited, Designed as a sample collar size for the new style of this study.
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Lai, Ju-Yi, and 賴如意. "A Study of the Hairdressing Intern Training- A Case Study of A Company." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/8kmkgm.
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碩士<br>國立勤益科技大學<br>流通管理系<br>103<br>This study investigated the training effects for the student, company, hairdressing stores and school with a Hairdressing Inter training system. A questionnaire survey was conducted in the study.
The main findings are:
1.Strengthen the perception of the system for freshman and second grade students to retain them effectively.
2.Lack of resistance to stress in the workplace and communication skills for students when facing problems.
3.Give incentives and strengthen the welfare system to encourage student’s achievement.
4.Two or three months shift cycle for hairdressing store was preferred.
5.The elimination system for the students should be reviewed and adjusted properly to obtain successes for the student, company, hairdressing stores and school.
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Chen, Kuan-Ju, and 陳冠汝. "A Study of Training Effectiveness of W J Hairdressing Educational Institution." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/38449403297577169999.
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碩士<br>樹德科技大學<br>經營管理研究所<br>95<br>Personnel are the best assets of an enterprise. Hairdressing, an industry that values employees’ techniques, depends on well-planned educational training to cultivate its personnel. By employing Kirkpatrick evaluation patterns of training effects, this study aims to investigate the training effects of trainees of hairdressing educational institution, and analyzes the variation between different individual backgrounds and each viewpoint on effects. The relationship of “level of response—course satisfaction”, “level of learning— enhancement of individual abilities” and “level of behaviors—actual effect of application” are explored in the study. In addition, multiple-regression analysis was applied to further examine the mutual relationships of these three levels. A survey was conducted in this research. Taking the trainees of WJ Hairdressing Educational Institution as subjects, 580 questionnaires were released and 517 were returned. The valid returning rate is 89.14%. In the research, a significant difference in “course satisfaction” was found in the trainees’ age, education and. working Another significant difference in “enhancement of individual abilities” was found in trainees’ age, education, marital status, number of children, seniority, areas, and times of training. A significant difference in “actual effect of application” was also found in trainees’ marital status, number of children, seniority, professional titles, areas, and times of training. Furthermore, “course satisfaction” has significant positive influences on “enhancement of individual abilities”; “enhancement of individual abilities” has significant positive influences on “actual effect of application”, and “course satisfaction” has significant positive influences on “actual effect of application.” Moreover, course design and instruction have significant positive influences on professional abilities, efficiency, and attitudes. Professional abilities, efficiency, and attitudes have significant positive influences on professional skills, efficiency and abilities, while course design and instruction have significant positive influences on professional skills, efficiency and abilities.
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Chen, Chien-Liang, and 陳建良. "A Study of Service Quality and Customer Satisfaction in Hairdressing Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/jg5nj5.
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碩士<br>國立臺中科技大學<br>企業管理系事業經營碩士班<br>100<br>This study aims to investigate the relationship among service quality, perceived value, customer satisfaction, customer characteristics, and repurchase intention in hairdressing industry. Service quality, perceived value and customer characteristics were the independent variables and consumer retention wasdependent variables, and customer characteristics served as mediator for this study. A total of 250 questionnaires were distributed through purposive sampling procedure from customers who visited hairdressing professional shop-“please-hair-salon”in Taichung City. Descriptive statistics, Factor analysis, t-test, one-way ANOVA, and Linear Structure Relation Model were utilized to confirm supposition to this study. Results are helpful for hairdressing professionals to make efficient strategies to attract consumers. The research results shows as follows:
(1) Some customer characteristics were significant found within service quality, perceived value, customer satisfaction, and repurchase intention.
(2) In addition to perceived value and customer satisfaction, the customer of hairdressing industry are also significantly correlated with service quality, perceived value, customer satisfaction, and customer retention.
(3) In addition to perceived value and customer satisfaction, the hairdressing customers are have significantlyeffect service quality, perceived value, customer satisfaction, and repurchase intention.
(4) Through research and analysis, customer satisfaction is the mediator between service quality and repurchase intention.
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LING, WU PEI, and 伍沛羚. "An Empirical Case Study of Hairdressing Styles Based on Head Contours." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3pcxf3.
Full textAbstract:
碩士<br>樹德科技大學<br>經營管理研究所<br>107<br>Abstract
As the improvement and progress take place in technology, Internet, and economy, nowadays hairdressing designers doesn’t only provide expertise but a better quality of service to satisfy the customers’ needs. Having a better living standard, people start putting more attention on their personal style. To get a hair design in the hair salon, which used to be considered a luxurious spending, has now gradually become a basic expense in people’s daily life. To this day, hair salon is no longer a place only for female customers to go to, but also for male customers.
As fashion trend has evolved throughout the time, hair stylists have to not only obtain professional skills but also be aware of the changes of fashion trends. In this research, the methods of multiple case studies were adopted to investigate 5 cases of customers (including 2 males and 3 females.) With more than 20 years of hair styling practice, the author illustrated how to communicate with the customers and collect the information regarding their needs in such aspects as social status, personal styles and internal/external conditions. The process of integrating a variety of techniques, such as hair cutting, permanent, hair coloring and blow dry styling was demonstrated to meet their individual needs and expectations.
The research results should guide hair stylists in realizing customer needs for hair styling by looking into customer pains. Value proposition, which is essential for an effective business model, can thus be established with proper cures for the pains.
Key word: hairdressing, styling, case study
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Lin, Chen-Lu, and 林宸如. "Study of working capacity demands to class B skill category for hairdressing practitioners - Correlation analysis of hairdressing supervisor and vocation at school teachers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/4f4793.
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HUANG, LI-HUA, and 黃麗華. "The Study of Senior LOHAS Living Approach Toward the Demand of Hairdressing." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/75525999503438030374.
Full textAbstract:
碩士<br>南開科技大學<br>福祉科技與服務管理所<br>101<br>The rising consciousness of environmental protection and global warming has brought tremendous business opportunities of LOHAS for Taiwan. The elderly are regarded as the most LOHAS goods purchasing power. Besides, the Hairdressing is in a competitive environment, it tends to focus on the niche market. However, the LOHAS-lifestyle elderly are still being ignored. Therefore, the study is to investigate the demand of Hairdressing of the LOHAS-lifestyle elderly, including the LOHAS scale self-assessment and investigation of hairdressing needs intention. This study used questionnaire, and using SPSS for most analysis tools, include descriptive statistics, reliability analysis, ANOVA, Correlation Analysis, and regression analysis and the result as below: The more LOHAS tendency elderly, the more positive and strong LOHAS requirements on the hairdressing demand intention. In addition, whether it is the concept of healthy living, the concept of environmental protection, the concept of physical pleasure, or the concept of sustainable development, all were individually significant correlated with hairdressing supplies selection, hairstyles selection, environmental demands selection and service demands selection of the hairdressing needs intention. According to the results of regression analysis, the four concepts of LOHAS (the concept of healthy living, the concept of environmental protection, the concept of physical pleasure, and the concept of sustainable development), are significant predictable with LOHAS requirements on the hairdressing demand intention.
Keywords: Senior, LOHAS, The Hairdressing
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Lai, Ming-Hsia, and 賴明霞. "A Study of the Value of Apprenticeship in Hairdressing Industry as an example." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/45764553034246659345.
Full textAbstract:
碩士<br>中國文化大學<br>國際企業管理學系碩士在職專班<br>104<br>For thousands of years, knowledge can save and spread through books, the related technology and the arts have to rely mentoring heritage. Nearly three hundred school students gradually rise with many teachers to learn different skills, knowledge appren-ticeship heritage, development of a different face, but it still depends on heritage skills mentoring. Mentoring is a spiritual heritage, master the skills and experience of the the-oretical knowledge to apprentice, apprentice master skills can undertake that skill can continue.
This study used a qualitative case study, compilation of relevant literature accord-ing to the research theme, design the interview outline. Using in-depth interviews, to under-stand its effectiveness program, the field interviews and select the number of bits. Adopt an open question interview, let respondents answer research themes within the free association.
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KO, HSIN-JU, and 柯幸如. "A Study of Relationship Marketing，Relationship Quality， and Customer Loyalty of Chain Hairdressing Industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/62023388720042077124.
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碩士<br>大葉大學<br>人力資源暨公共關係學系<br>103<br>This study investigated the influence of chain hairdressing industry’s relationship bond and relationship quality on customer loyalty among chain hairdressing industry’s customers. It aims to achieve the following goals: (1) the influence of relationship bond on relationship quality; (2) the influence of relationship bond on customer loyalty; (3) the influence of relationship quality on customer loyalty; (4) the mediating effects of relationship quality between relationship bond and customer loyalty. The results provide a better understanking of the influence of chain hairdressing industry’s relationship bond on customer loyalty among customers and help to adopt strategies for hairdressing industry. Primary data were collected through convenience sampling, and a total of 287 effective questionnaires were obtained. The results showed that (1) Financial bond and social bond have a positive influence on customer loyalty. (2) Financial bond and social bond have a posivive influence on satisfaction and commitment. (3) Satisfaction and commitment have a positive influence on customer loyalty. (4) Relationship quality is the mediator between relationship bond and customer loyalty, and the complete mediation occurred; satisfaction is the mediator between financial bond, social bond and customer loyalty, and the partial mediation occurred; commitment is the mediator between financial bond, social bond and customer loyalty, and the partial mediation occurred. Finally, theoretical and managerial implications were discussed based on above results.
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Chen, Pin-Yi, and 陳品儀. "Application of Kano Two-Dimension Quality Model to the Instructor’s Teaching Quality Evaluation Criteria for Hairdressing Curriculum in Vocational High School." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/76718939568819357161.
Full textAbstract:
碩士<br>台南應用科技大學<br>生活服務產業系生活應用科學碩士班<br>104<br>Teaching quality of Hairdressing teachers in vocational high school affect student learning and achievement. To enhance the quality of teaching, on the need to have the ability to accurately measure the strengths and weaknesses of the teaching quality. Therefore, the purpose of this study for the preparation of the instructor’s teaching quality evaluation criteria for hairdressing curriculum in vocational high school. First, pre-test preparation through expert interviews and a fuzzy Delphi method, then through factor analysis extracted the main factors. The results found that the scale can be divided into "interaction and assessment", "warm", "professional competence" three facets, there are 17 questions, the scale has good reliability and validity. Classify by application of Kano Two-Dimension Quality Model, four results belong to attractive quality element, 13 results belong to one-dimensional quality element.
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Wu, Ching-Min, and 吳靜旻. "A Study of Job Stress, Family Relationships, and Well-Being for Hairdressing Cooperative Education Students." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/02774642924990796604.
Full textAbstract:
碩士<br>中國文化大學<br>生活應用科學系<br>101<br>Abstract
The purposes of the study are to identify on the current“job stress”, “family relationships” and “well-being” of hairdressing cooperative education students, as well as understanding the differences made in“job stress”, “family relationships” and “well-being” for the hairdressing cooperative education students due to the factors in personal backgrounds; also discussing the correlation between“job stress”, “family relationships” and “well-being” among the hairdressing cooperative students.
This study uses the method of “purposive sampling” and “quota sampling”, collected total data of 13 schools as studying sample; among the hairdressing cooperative education students, 592 are vocational rotation students, 208 are college students of class 511. The total number of original official sample is 800, among it there are 762 valid returns (95.3%). The tools used to conduct the study are: Personal Background Factors Questionnaire, and Job Stress, and Family Relationships, and Well-being Scale Survey. The surveying result data are then input into SPSS 18.0 for Windows to gain statistical result. Evaluating method: Frequency Distribution and Percentage, Mean and Standard Deviation, Single Sample t Testing, Independent Sample t Testing, One-way ANOVA, Scheffe', Pearson Correlation and Hierarchical Regression.
1. The subjects of“job stress” low degree of orientation condition, in which the “workload” level Maximum working pressure, and a “relationship” is the lowest level of job stress.
2.Subjects the “family relations” tendencies high degree of status, of which the “Love and family solidarity”. Optimal levels of family relationships, and to “open communication” the worst aspects of family relationships.
3. Subjects of “well-being” high degree of orientation condition, in which the “interpersonal harmony” level happiness is the highest, and a “self-affirmation” the lowest level of happiness.
4. Subjects will vary depending on “school system” and “parents’ marital status” in the overall “family relations” have significant differences.
5. Subjects will vary depending on “school system” and “marital status” in the overall “well-being” on There are significant differences.
6.Subjects “Residential Satisfaction” and “parental support for children attending cooperative education” and“job stress” showed significantly lower degree of negative correlation.
7.Subjects “family economic pressure” and“job stress” showed significantly lower degree of positive correlation.
8.Subjects “parental support for children attending cooperative education” and “family relations” showed a significant positive correlation between a low level of.
9.Subjects “family economic pressure” and “family relations” showed significantly lower levels of negative.
10.Subjects “Residential Satisfaction” and “parental support for children attending cooperative education” and “well-being” show significantly lower degree of positive correlation.
11.Subjects “family economic pressure” and “well-being” show significantly lower degree of negative correlation.
12.Subjects of the“job stress” and “family relations” significantly lower level of existence negative correlation
13.Subjects the “family relationship” and “well-being” of the existence of a significant positive correlation between a high level.
14.Subjects of the “working pressure” and “happiness” in the presence of a significant degree of negative correlation.
15.To “511 college-style” , “there are those who stay”, “parental support for children attending cooperative education higher” and “lower family economic pressure” in the subjects “well-being” higher explanatory power of its forecast was 10%.
16.“Job stress” explanatory power forecast of 8% and “family relations” explanatory power of its forecast of 20%, on the subjects of “well-being” has affected the intermediary effect
Based on our findings and results: It is recommended to teach students to build hairdressing salon industry should try to identify job characteristics, and is committed to enhance the professional skills of self, to find interest in this industry. Construction on the hair industry to teach students of parents to guide their children proposal should be more communication with the family and human interaction to improve family relationships and intimacy to enhance the feeling of physical pleasure and give more children in the study on things more professional support and affirmation . In addition, the proposed school in cooperative education assessment, should pay more attention to the quality of accommodation, giving birth to a cooperative education hairdressing comfortable seating accommodation space, hoping to reduce the job stress and increase well-being. Cooperative units for internships usually recommended for cooperative education students should give recognition and skills and learning skills more encouragement to enhance the skills of self-confidence.
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Ying-Jhen, Lin, and 林盈甄. "Study on occupational hazards exposure and salivary cortisol & IgA for cosmetology and hairdressing professionals." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/16397196285690356123.
Full textAbstract:
碩士<br>中山醫學大學<br>職業安全衛生學系碩士班<br>104<br>Cosmetology and hairdressing professionals often exposed many irritating or harmful chemicals, and cause skin, respiratory and reproductive and other hazards in their workplace, prolonged standing or maintain the same posture resulting in varicose veins or lower back pain. The 165 relevant employees, 64 from central Taiwan and 101 from northern Taiwan, were sampled randomly, and agreed with consent. A questionnaire survey of the occupational hazards of exposure factors, and collecting salivary for cortisol and immunoglobulin A (IgA) determination were conducted.
The contents of the questionnaire included basic information, job profile, living and eating habits, personal health, medical history, use of protective equipment, sleep quality and work pressure. The sample of saliva is collected during 9 a.m. to 11 a.m., it is used to analyze cortisol and IgA and compared with the exposure risk factor. The salivary cortisol and IgA were detected by the enzyme-linked immunosorbent assay (ELISA).
The results of this study showed that self-report risk factors were “skin exposure to the chemicals” (76.4%), “musculoskeletal pain caused by working positions” (72.1%), “exposure to the airborne dust” (68.5%), “hurt by tools or hair” (65.5%), and “exposure to harmful chemical vapor” (64.2%); and the related symptoms were mainly “gastrointestinal discomfort” (53.9%), “stomachache” (45.5%), “Varicose veins” (42.2%), “eye dryness and inflammation” (40.6%), and “chapped skin” (40.0%), musculoskeletal symptoms of shoulder mainly accounted for 74.5%. In regard to the salivary cortisol analysis, 92.1% of the all were normal, the average value of overall samples is 6.64 ± 4.17 ng/mL. For the IgA testing, 85.5% of the results are normal (40-170 µg/mL), the average is 106.72 ± 50.59 µg/mL.
The items of the survey which have significant difference (P<0.05) with the cortisol in saliva are “rhinitis of disease history”, “daily working hours”, and “the diet habit of spicy and salty food”; the prevalence diseases related to occupational hazards are “skin rash”, “gastrointestinal discomfort” and “eye irritation”.
The items of the survey which have significant difference (P<0.05) with the IgA in saliva is “spontaneous abortion of reproductive harm to women in childbearing age”; the prevalance diseases of occupational hazards are “dry cough” and “lower back pain”. On the other hand, the survey for investigating the work pressure shows that “working control decisions autonomy” has significant difference with cortisol; “decision-making autonomy of the psychological load” has significant difference with IgA (P<0.05).
This study also finds that the exposure to the risk factor of cosmetology and hairdressing professionals is mainly “chemical hazards”;52.6% of women in childbearing age have the of “abnormal pregnancy”, that is very important issue for cosmetology and hairdressing professionals. The study suggested that salivary, cortisol and IgA can be useful indexes for evaluating such field and especially for cortisol.
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Syu, Ya-Huei, and 許雅惠. "Experience Marketing and Service Blueprint in Hairdressing Industry：A Study of Subject Sequential Incidents Technique Method." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/16336095216863827019.
Full textAbstract:
碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>To place importance on better customer experience，industry need to provide an unforgettable service in order to survive in the intense competition。This research is provided by the hairdressing customers of “Consumption in the salon experience impressive story”which is analysis by SSIT(Subject Sequential Incidents Technique), the formation of customer service found that many positive and negative impression of the clues. After studying these clues, there are further associated with each of the lines summed up as "model." This study experience of positive and negative stories out of the eight models. Part of the model further divided into: the customers and staff, customers living area and customer innermost feelings three levels to show the influence of experience in customer experience and reason. These models are arranged according to the various stages of hair services to form a “hairdressing industry service blueprinting. In the use of Subjective view of the customer experience derived service blueprint can have a complete and continuous customer experience，and furthermore the attendant can copy of which experience to avoid make mistakes or no longer to voluntarily deduction！
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HAW, HSIANG MEI, and 侯香美. "Analysis and Discussion of Service Needs for Hairdressing Industry –A case Study of Yunlin County." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/r3c3v3.
Full textAbstract:
碩士<br>環球科技大學<br>中小企業經營策略管理研究所<br>106<br>This study will focus on the process about how consumers choose the hairdressing salon, from information collection to final consumption decision. This study will survey how the key attributes of hairdressing salon have an influence on consumers by both analyze and statistic consumer’s consumption behavior.
This study is intended to analyze the consumer service needs of the hairdressing industry in Taiwan Yunlin county, treating Salon's attributes and different consumer characteristics as input variables, and issue 460 questionnaires. And then we apply the hypothesis analysis by the SPSS statistical software. As for the data collection is selected by the questionnaire survey Taiwan Yunlin area’s consumers. This study obtained the empirical results of assumptions, Consumers over the age of 30 years old, education level, job occupation and salary, consumers with higher levels of these skills, Salon's technical quality, Salon's brand orientation, Salon's customer service orientation, and Salon's additional value, will have a positive and significant relationship with Salon's willingness to consume. Therefore, hair salons should strengthen their customized services, Strengthen the professional hair technology, considerate customer service and beauty while taking care of the various health and environmental concepts. Use of healthy and eco-friendly products.
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Li, Mei-Ying, and 李美英. "Study on Job Stress and Health Promotion Lifestyle of the Employees in Hairdressing Industry—Case Study on Taipei Metropolis." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69784308188328782450.
Full textAbstract:
碩士<br>經國管理暨健康學院<br>健康產業管理研究所<br>98<br>Abstract
The purposes of this study are to understand the situation of job stress and health promotion lifestyle of hairdressers; to explore the differences for the different demographic variables of the hairdressing employees in job stress and health promotion lifestyle; and also to investigate the correlation of these two issues.
Research targets of this study are the employees of hairdressing industry in Taipei metropolis. By using the questionnaire-survey method to collect the related information, 300 questionnaires were sent out. A total of 245 questionnaires were returned, with an effective rate of 81.7%. The collected data are analyzed with the methods of descriptive statistics, t-test, one-way ANOVA and multiple comparison, and Scheffe’s test. Suggestions based on the research findings are made for the reference to hairdressing industry, or the interested people.
The conclusions of this study are listed as follows:
1. Cognitive factors on job stress are “control and participation”, “work demands”, and “emotion”, respectively.
2. Cognitive factors on health promotion lifestyle are “interpersonal support”, “exercise behavior”, “living diet”, and “healthy responsibility”, respectively.
3. Cognitive factors on job stress response are “physiology”, “psychology”, and ” organization”, respectively.
4. Individual hairdressing employees with distinct “gender”, and “marital status”, have significant differences in regard to their perception of workplace stress.
5. Individual hairdressing employees with distinct “gender”, “marital status”, “age”, and “educational level”, have significant differences in regard to their perception of health promotion lifestyle.
6. Individual hairdressing employees with distinct “age”, have significant differences in regard to their perception of workplace stress response.
7. Individual hairdressing employees with distinct “occupational grade”, “daily working hours”,“working types” ,“working progress”, and “work over-loading”, have significant differences in regard to their perception of job stress and health promotion lifestyle.
8. Cognitive factors on” job stress”,”health promotion lifestyle”,and” job stress response” present the remarkable relevance.
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Shi, Guan-yu, and 施冠宇. "Study on differences of apparel style preferences of male hairdressing and cosmetology professionals and other professionals." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/57757050977228830433.
Full textAbstract:
碩士<br>台南應用科技大學<br>應用設計研究所<br>99<br>As times change, emphasizing on one’s professional image is another thing people pursue besides work performance. In the past ten years, there have been a certain percentage of males engaged in the professions of cosmetology and hairdressing, which have been dominated by females in the past. Hairdressing and cosmetology professionals often have their own preferences of apparel and ways of dressing up, while helping their customers to design personal styles. Owing to a lack of related researches on men''s fashion styles, the present study aimed to examine men’s apparel designs, colors, patterns, styles and images. Males grouped by professions, ages and income levels were analyzed and examined according to the difference in their apparel styles and preferences. The results of the study can be used as references for clothing industry and professional image designers.
The study started with discussing literatures to understand the development of men’s apparel. Clothing sample pictures were collected and categorized with KJ method. Questionnaire survey was carried out in the final stage. The first survey was to examine and analyze their preferences of sample pictures and clothing styles. The results were used in setting up a formal questionnaire. The formal questionnaire survey was carried out in terms of hairdressing and cosmetology professions and other professions, ages and levels of income. 305 valid questionnaires were collected for the analysis of reliability and validity, T-test and mono-factorial variance (One-way ANOVA). The results showed that a largest percentage of people were fond of concision style while punk style was only accepted by a smallest percentage. Age did not play an obvious role in choosing clothing styles, while difference in professions and income levels played a more obvious role in comparison. This study targeted at hairdressing and cosmetology professionals and other professionals, concluded that professions and income levels had more influence on personal clothing styles and level of preferences.
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Sun, Chung-Ping, and 孫中平. "A Study on the Hairdressing Consumer Behavior and the Influencing Factors of Vocational High School Students." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/37353876981506122049.
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碩士<br>國立屏東科技大學<br>技職教育研究所<br>103<br>This study aims to explore the current situation and factors influencing senior vocational students’ hairstyling consumption behavior, and determine the differences due to personal backgrounds. The research tool was self-prepared questionnaire, “Study on the current situation and factors influencing senior vocational students’ hairstyling consumption behaviors”. The subjects were full-time third year students in 4 senior vocational schools in Kaohsiung area. A total of 519 questionnaires were collected, and there were 482 valid samples. The data were analyzed by descriptive statistics, independent sample t test, one-sample t test and one-way ANOVA. The findings are as follows:
1. The current situation of senior vocational students’ hairstyling consumption behavior is at a medium to high degree, and varies with “gender”, “educational system” and “monthly sum of hairstyling consumption”, and “whether to have the relevant hairstyling work (study) experience”, “times of hairstyling consumption in the past month”, “time preference of hairstyling consumption”, “mostly visited hairstyling service providers”, “hairstyling service consumed”, “information source on hairstyling consumption”, and “main factors to attract hairstyling consumption”.
2. The factors influencing senior vocational students’ hairstyling consumption behavior are at a medium to high degree, and vary with “gender”, “educational system” and “monthly sum of hairstyling consumption”, and “whether to have the relevant hairstyling work (study) experience”, “times of hairstyling consumption in the past month”, “time preference of hairstyling consumption” , “most visited hairstyling service providers”, “hairstyling service consumed”, “information source on hairstyling consumption”, and “main factors to attract hairstyling consumption”.
3. There is a significant positive correlation between the current situation and influencing factors of senior vocational students’ hairstyling consumption behavior.
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Chu, Yi-Chieh, and 朱怡潔. "Experience Marketing and Serivce Gap in Hairdressing Service: A Study of Subjective Sequential Incidents Technique Method." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93544196211214399351.
Full textAbstract:
碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>Taiwan is a service-oriented country, and its added value of service industry has account for of 73% of gross domestic product (GDP). Hairdressing industry is under the personal services sector, but slightly different from others. The trade pattern of hairdressing industry is a high participation state, so the subjective experience of the "customer”, one of the participants, is very important. Hairdressers seek to bring customers wonderful feelings through experiential marketing approach to improve customers’ loyalty. However, the traditional hairdressing concerns only about the procedure instead of the customer experience. Moreover, hairdressing provides services and products simultaneously. Therefore, if the services fail to know well customers’ needs and expectation, they will loose the both sides. It’s a pity that the gap between customers and services still exist.
The study uses Subjective Sequential Incidents Technique（SSIT）for data analysis. Firstly, the researcher analyzed the stories of impressive consuming experiences written by customers. Secondly, the author discussed the service gap between experiential marketing in hairdressing by comparing the in-depth interview of services in hairdressing with the customers’ stories. The results have indicated that the two obvious gaps existing in hairdressing industry are “lacks of cognition to customers’ feeling” and “” with cognition but disagree with them.” Finally, the study proposes two kinds of management implications and suggestions for the gaps.
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Huang, Feng-Chi, and 黃楓淇. "The study of the effectiveness of combining creative thinking with hairdressing course in vocational cosmetology department." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/23026387699838089593.
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碩士<br>台南應用科技大學<br>生活應用科學研究所<br>100<br>The purpose of this study is to discuss the result of creative thinking teaching in
hairdressing course of cosmetology development at vocational high school.
This study firstly established the theories in terms of literature review, discussion
and analysis, as well as designed the creative thinking teaching curriculum to enhance
students’ creation. Through the combination of creative thinking teaching and
hairdressing course, the researcher designed four experimental instructions, and
discussed them.
There are fifty-three participants of cosmetology department in San Sin High
School of Commerce and Home Economics in Kaohsiung. They filled in five survey
questionnaires designed by researcher after the experimental course: (1) learning
response scale, (2) students’ interest scale, (3) students’ feedback scale, (4) students’
attainment, and (5) Teacher’s inspection recording, and later analyzed via T-test
quantitatively.
The findings of this study are shown as followings:
1. Participants showed positively on learning response when they were in the course
of creative training teaching of vocational high school’s hairdressing.
2. Participants showed positively on learning interest when they were in the course
of creative training teaching of vocational high school’s hairdressing.
3. Participants showed positively on their classroom atmosphere, teaching content,
the interaction between teachers and student, and among themselves. Additionally,
the qualitative analysis showed that participants were also fond of learning in this
creative teaching classroom.
4. Participant could not only be cultivated to improve their creation but also their
capacity as they are learning in the curriculum of creative thinking and teaching.
5. Participants can make their progress cooperatively in an atmosphere with harmony,
encouragement and mutual respect. A majority of participants show improvement
in the aspects of class participants and expression ability.
Finally, based on the above-mentioned research result, researcher provided some
suggestions to school education, school administrative authorities, and for future
studies.
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SUN, HSIAO-JU, and 孫曉如. "A Study on Service Quality and Customer Loyalty of hairdressing Industry - A Case of Personal Studio." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/h6828r.
Full textAbstract:
碩士<br>崇右影藝科技大學<br>經營管理系<br>106<br>Service quality is one of the factors that affect customer consumption. How to improve the service quality and customer loyalty is the goal of the major operators. Therefore, the advantages and disadvantages of the service quality provided by the industry will be an important factor in the competition.
The purpose of the study is to explore whether the customer of the hairdressing industry has a difference between service quality expectancy and service quality cognition, and whether there is a positive impact on customer loyalty.In this study, the importance and performance analysis of Importance-Performance Analysis (IPA) of PZB service quality, reliability, reactivity and empowerment were used to analyze the questionnaire. Personal studio for empirical research.
The study found that customers are most concerned about the quality of service equipment modernization in line with the other nine, while the other is less emphasis on the customer can be scheduled at the time of service 6 (see page 63).At the same time, there are significant differences between customer service quality and satisfaction in three personal studios. The conclusion of this study hair industry is a highly competitive industry, must meet the trend and the needs of consumers, with professional skills, innovative, customized service, far better than after the end of service to express gratitude to customers, so customers care about The presentation of the final product, as well as hair salon spending is safe.
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Lu, Yu-Hui, and 呂俞慧. "Study of Technical and Vocational EducationCompetitorsTraining Mode,Self-determinationand Career Planning - Taking Hairdressing Category as an Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/ujspbf.
Full textAbstract:
碩士<br>萬能科技大學<br>化妝品應用與管理研究所<br>103<br>The purpose of technical and vocational education system,focuses on orientation training. how to traning the student become a skill competition of Hairdressing Category. In fact ,they have tounderstand what kind of self-determination andfind thesuitabletraining mode.
This study wasnot only to explore what is the motive for skill competition of Hairdressing Categoryto participate in the contest motive, but alsothe situation between them and the instructor.Then analyze the training mode, it`s include "background variables", "self-determination", "training mode",and questionnaires were adopted as the survey method to explore whethereffect their "career planning".
In this study,A total of 332 questionnaires filtered and valid finally The collected data were tested using factor analysis, descriptive statistical analysis, ANOVA,Persons correlation analysis and regression analysis.
Through the regression analysisfound thatthe "age17-19"and " University and College "has indicated significant correlation with career planning inthe training mode.Themore professional license, race and race winning, tend to get more confident, especially tend to get more gains in the"career planning".
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Hsieh, Min-yen, and 謝旻諺. "A Study of the Localization of Fashion Hairdressing Economy：The Management Concept and Cultural Space of Longtan Mentor." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/3nbqac.
Full textAbstract:
碩士<br>華梵大學<br>建築系在職專班<br>103<br>With the post-modernism performance, apparently, Taiwan’s salon industry has played an important role in our economy. The annual size of the market economy has also reached several ten billion dollars. For the sake of expanding the share of market, different schools of the hairdressing chain system do their best to promote their competitiveness in the violently changeable environment. Therefore, customer's satisfaction has become an important reference index.
Because the salon industry is easy to start, the growth and decline change rapidly, how Mentor Group has retained the superiority so far is worth to research deeply. The Mentor group's founder Hsiao-Yi Lai used creativity to lead Mentor Group, and introduce effective business system to develop the value of the Mentor of brand to establish internationalized image.
Industrial space under the impact of globalization has become an important issue of the chain operation. Besides, localization and life style of the industrial environment affects the popular and trends in fashion. When all the places are full of atmosphere of humanism, the fashion industry is shown in the space of culture. By studying the issue about how Mentor group became the mainstream status in the hairdressing chain system field, we can find strategies and values which are beneficial to fashion industry to be as a reference for the development of related industries.
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Tseng, Chih-Wei, and 曾智偉. "A relation study among brand image, service innovation and loyalty-an example of exquisite hairdressing salon chain." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3ww42p.
Full textAbstract:
碩士<br>國立臺北商業大學<br>資訊與決策科學研究所<br>104<br>In Taiwan, the fast developing hairdressing salon industry, which is able to help consumers maintain their beautiful appearance, is increasingly competitive each year. Thus, the research in consumers’ behaviors in hairdressing salons is important. As the level of consumption increases and life quality is upgraded in Taiwan, more and more people begin to pursue the maintenance of their appearance and the relaxation of their body and mind. Refined and quality services not only can satisfy customers and increase their loyalty but also will cause customers to refer the service of hairdressing skills or products to others as well as to continue to consume by themselves. Whether people’s being highly conscious of services and the pleasure in them nowadays also affects the timing of transformation for the hairdressing industry is a question worth investigation.
“Brand image” has been academically explored for years, with various definitions given to it by researchers. proposed that brand image is a way of seeing, an attitude toward and a feeling of a brand by consumers. brand loyalty as a consumer’s support and commitment to repurchase or revisit a product or service he/she likes, which thus causes repeated purchase in a same brand or a same set of brands.
service innovation as the production or sale of new products or new services. stated that apart from successful development of new products or new services, service innovation also includes improvements on the process of delivering existed products and services. Innovation is more than just creation of new products and services and making use of new opportunities; it also involves the successful process of promoting new services.
This study uses the example of exquisite hairdressing salon chain to explore the brand image, service innovation and loyalty of the consumers in it, in an attempt to identify the factors of their reconsumption and recommendation, as well as the contradiction between brand upgrade and market image after service innovation during the process.
In this study, factor analysis was used to reduce to the constructs of brand image, perceived brand value, service innovation and brand loyalty; the SPSS statistics software was also used to testify the relationships between the variables to serve as reference in improvement on management and strategies.
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LU, MENG-JEN, and 盧孟珍. "A Study of the Hairdressing Professional Skills, Market Positioning of Word-of-Mouth Communication of Community Media." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/2bkct8.
Full textAbstract:
碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>105<br>In the highly competitive beauty industry of Taiwan, consumers’ requests on the service quality increases gradually, causing beauty salon owners no choice but to improve in all aspects. Hence, in order to maintain the customer source, owners have to understand the actual needs and feelings of the customers in order to ensure the competitiveness in the market. In this study the consumers of beauty salons in the central area of Taiwan are focused. A total of 322 questionnaires were collected through a web survey. The questionnaires were then analyzed using Independent-Sample T test, one-way analysis of variance, regression analysis etc. in order to understand the view of owner’s expertise, market positioning, social media and word-of-mouth in the process of customer consumption.
Research shows that, in terms of variance analysis, the customers’ view on professional competence vary depending on the customers’ gender. Customers of different ages have different views between the social media and market positioning. There are significant differences in the views of customers with different income on the spread of social media. There is a significant difference, on the view of customers with different consumption amount, in the perception of professional competence and social media. There were no significant differences in other independent attribute variables. In terms of regression analysis, professional competence and social media word of mouth have a significant positive impact on market positioning. Professional ability also has a significant positive impact on the social media. This study concludes with a discussion of management implications, and gives advice to the industry concerned.
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Yang, Shr-An, and 楊世安. "Experience Marketing and Customer Experience Management in Hairdressing Service: A Study of Subjective Sequential Incidents Technique Method." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/53214306823523559654.
Full textAbstract:
碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>As the information of cosmetology and hairdressing circulates, and the domestic living standard upgrades, people's cognition of hairdressing has already changed into the indicator of pursuing the fashion from the early basic livelihood demand. In addition, management conception of hairdressing transferred from simple pursuing "technology" progress to build customer's service type of wonderful "experience". The experience is formed by a succession of experience clues which is collected by customer's sense. If these clues are not to managed, the clue may countervail and customers have no impression at all, even customers will have the serious negative impression; On the contrary, if these clues are managed and constructed systematically, customers will have the positive impression.
The experience can be molded. Staff should develop imagination and creativity in order to construct a brand-new experience for consumers. The scholar offered the concept of "experience marketing", and emphases on the marketing core which create different experience forms for the customers. So, the staff of hairdressing are not only fulfill hairstyle design, but pursue the coordination between hairdressing and entirety, think about customer's feeling, satisfy customer's demand, establish good relation with customers, and make customers own wonderful hairdressing experience.
In order to discuss how to build customer's positive experience, and to avoid producing the negative experience, therefore research was taken by the SSIT (subjective sequential incidents technique) that is based on customer's positive and negative consumption experience in hairdressing , connect with several critical events , in order to explore the successional relation. In this case, customer's critical event that cause customer's joy and angry mood can be found out, in order to build customer's joyful experience and stop the formation of customer's negative emotion. In conclusion, the results of research could be applied to strategy management in hairdressing , and to help hairdressing develop the customer's experience platform about the essence of " customer's experience management"
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Ching-Min, Chuang, and 莊慶民. "The study for the relationship within employee work motivation, organizational commitment, and turnover intentions of hairdressing industry." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/13937667811278650109.
Full textAbstract:
碩士<br>輔仁大學<br>企業管理學系管理學碩士在職專班<br>103<br>Hairdressing is well developed in Taiwan market. Most hairdressing industry pay more attention to the manpower. But the high turnover rate of the hair designers results in scattered hair salon shop, no standard of market prices, professional knowledge, and service. In order to retain good talent, it’s necessary to do it well in human resource management. It will also enhance the image of overall Taiwan hairdressing and social status of hair designers.
The objective of the proposed study is to dig out the relationship within employee work motivation, organizational commitment, and turnover intentions of hairdressing industry.
In this thesis, the main research object is hair designer. This research issues a questionnaire 194 to recover a valid questionnaire 96 totally. It was a supplement that hierarchical-linear-modeling theory for hypothesis verification. The finding includes: (a) this study revealed a negative relationship between work motivation and turnover intentions; (b) it revealed a positive relationship between work motivation and organizational commitment; (c) hairdresser work motivation will through organization commitment negative influence turnover intentions.
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蔡馨儀. "A Study of the Relationship between Perceived Organizational Support, Self-Efficacy and Professional Commitment among Hairdressing Interns." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/83200359815807148106.
Full textAbstract:
碩士<br>國立新竹教育大學<br>人力資源發展研究所<br>100<br>Abstract
This research was mainly focus on the theoretical and empirical analysis, for the better understanding of how the organization support recognition and self-efficiency affects the hairdressing cooperative education interns’ professional commitment in Hsinchu.
The sampling objects were based on the hairdressing interns in Hsinchu. There were 500 questionnaires distributed to the hair saloons which have hired interns. The percentage of questionnaire reply was 71.6%, 358 out of 500 were received. The conclusions are listed below:
1.The support from intern’s organization and supervisors was low. Good level on self-efficiency, but low on professional commitment.
2.Part of the background variables would cause great difference on the interns’ organization support recognition, self-efficiency and professional commitment.
There were 21 interns and 3 supervisors interviewed after investigation. The interview results were analyzed and listed below:
1.The units that provide internship would offer the practical working support system to interns, but the mentality support was less mentioned. Therefore, the accuracy of the research conclusion was affected.
2.No matter how the existence of organization support, the interns’ self-efficiency level was high. Self-efficiency is an individual’s internal principle; therefore it won’t easily affected by the level of organization support.
3.The level of recognition on organization support and self-efficiency does not directly affect the interns’ professional commitment. The possible reasons might be from family or individual’s interest.
Keyword: Hairdressing、cooperative education intern、perceived organizational support、self-efficacy、professional commitment
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LU, YU-FEN, and 盧玉芬. "A Study on Repeat Patronage Intention, Reputation, Enterprise Image, and Customer Satisfaction: A Case of Hairdressing Industry." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/00619283452733494299.
Full textAbstract:
碩士<br>萬能科技大學<br>經營管理研究所在職專班<br>105<br>As society changes, it becomes more competitive in every walk of life and makes business model more innovative for sustainable development. In the early years of hairdressing industry, hairdressers usually increase their ng customers a deep impression by following new trends. With the appearance of hair salon, individual studios, chain enterprises and shops of 100 dollars , the business model of hairdressing industry becomes more diverse. Therefore, the purpose of this study is to take hairdressing industry for example to investigate the factors affecting customer retention. In order to understand the factors of reputation, corporate image and customer satisfaction and the relevance to customer retention, this study refers to other scholars’discussion and develop the structure to further understand mentioned factors.The pre-test questionnaire survey was conducted in February 2017, Customers who had been to hair salon were taken as its objects to verify the reliability and validity of the study. 243 practical questionnaires were provided, 243 valid questionnaires were recycled, and the effective response rate was 100%. Questionnaires were revised and formal questionnaires have been provided for the mentioned customers.
Through the empirical analysis,The result of this study showed that corporate image has a significant positive influence on customer retention; customer satisfaction has a significant influence on customer retention; reputation has a significant positive influence on corporate image and customer retention. This study suggests that to avoid waste of resources and time and to raise the customer retention, hairdressers should develop their corporate image in the beginning and improve the reputation, corporate image and customer satisfaction. Still, there are so many questions left untouched that this study is expected to be a reference for the authorities concerned and the relevant studies.
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YANG, HSIAO-CHU, and 楊曉筑. "Developing and Implementing a Entry China Market’s Decision-making Model : A Case Study Of The Hairdressing Industry in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/ga87a4.
Full textAbstract:
碩士<br>稻江科技暨管理學院<br>境外EMBA企業管理碩士在職專班<br>102<br>With economic activities getting more frequently, people also pay attention to themselves outlooks, especially on hair style, body shape and dress. Taiwan develops a unique service system on hair style by working hard and fusing foreigns’features, like State, Europe countries, Japan and Korea. And China is an unlimited potentially market area that more and more countries pay attention to. However, it is a huge challenge for companies to keep competition advantage and quickly to make correctly decision, while facing the rapid advancement of global market.
How to help Taiwan service industry successfully enter Chinese market? The study selects several evaluation models which are Entry Model, Modified Delphi Method and Analytic Network Process (ANP) Model by Saaty(1996) for Taiwan’s hair industry entry China market.
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CHEN, TZU-YU, and 陳姿諭. "Research on how to improve the business model of the traditional industries- A Case Study of the hairdressing industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/w58769.
Full textAbstract:
碩士<br>亞太創意技術學院<br>文化創意設計研究所<br>104<br>The business models of hairdressing industry are a traditional family-style, cheap chain stores, delicate chain store, composite-run hair and beauty shop, and so on. In the generation of the rapid change of industrial structure and economic environment, there are many unfavorable factors, such as business models and strategies between the hairdressing industries are very highly similar, the market supply right now is still greater than the demand in the hairdressing industry, price competition between industries, short of creative development, and so on. These factors bring about the crisis of the falling competitiveness. Researchers constantly think about the small salons how to stand out in many unfavorable environments, in order to ensure a competitive edge to survive.
The purpose of this research is to understand the plights of the small business saloons, to know the core values of small salons through interviews, and more, to assist in providing the most innovative and transition cogitations, and the solutions to the small salons. The key points of hairdressing industry survival and development is not in the size of operating patterns, but need to have a unique and innovative business model. Thus, an interdisciplinary combination of technology and professional learning new knowledge is the creative cogitations that a new generation of hair industry must have.
This study adopted qualitative research methods, access 14 experts and hairdressing industry, made the information to interview transcript, and then aggregated, analyzed and summarized by Grounded Theory. To find out that there are 3 aspects of the ways to survive in a small salon, industry changes, the overall environment, and business models.
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TSAI, YI-CHEN, and 蔡宜珍. "Knowledge and technology transfer models of hairdressing service industry in Taiwan: A study based on Nonaka's Knowledge Spiral Theory." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/pg5stz.
Full textAbstract:
碩士<br>國立高雄師範大學<br>事業經營學系<br>105<br>The knowledge and skills of internalization and externalization are intertwined together to contribute interactively to gener hairdressing skills and knowledge creation; organization creates and further accumulates knowledge at individual level and group activity via adaptability. This study explores Taiwan beauty salon industry’s inheritance patterns as well as knowledge creation from the recession of Taiwan to recent based on the perspective of Nonaka’s knowledge spiral theory. Industrial upgrading and corporate organization enable to cultivate the talented sustainably, and additionally the knowledge of hairdressing skills can not only continuously converse and diffuse between individual and group but also the foundation of a stable development.
This research applies the theories above to explain the topics with respect to examining the diffusion of knowledge and inheritance of hairdressing skills in Taiwan hair salon industry. Subjecting to the purpose of research and a wide range way of thinking, there are five interviewees who are selected to be acceptable for this study and conduct a detailed investigation with a thorough analysis by interview survey; Organizing the hair care knowledge spiral theory by means of semi-structured interview contents to explore the knowledge creation and inheritance as S-E-C-I as follows: 1. Socialization, it includes apprenticeship, group’s atmosphere and a subtle relationship interaction; 2. Externalization which including task-oriented triggered demand, demonstration and instruction, career path; 3. Combination, seminar and international exchanges, systematized training models; 4. Internalization, learning by doing the process from internalizing to being skilled, the competence of accumulating experience, self-motivated triggered proactiveness; moreover s sorting out five scenarios of organization that boosted knowledge diffusion as below: 1. Intention, proactive motivation, purpose, incentive; 2. Self-control, self-expectation and selfless-sharing, the way how trust is built by organizational culture; 3. Fluctuating and creative chaos, flexible social network relationship, organizational movement imported new information, contest held both internally and externally; 4. Duplication, role recognition driven communication and sharing, career development’s extension and resource coordinated and integrated operation; 5. Various required talents, required conditional management, technician qualification examination, incentive for multiple skills. This research not only proposes the implication of management particularly for Taiwan hair salon industry to set up knowledgeable tactics but also create the beneficial knowledgeable value to group.
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LUM, TUCK-CHENG, and 林德政. "The Study of Hairdressing Practitioners Emotional Labor, Uncivilized Behavior of Customers, Emotional Extortion on Service Quality and Service Performance." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/v479q5.
Full textAbstract:
碩士<br>環球科技大學<br>中小企業經營策略管理研究所<br>106<br>The purpose of this research is to explore the relationship between the emotional labor, uncivilized behavior of customers, emotional extortion and service quality, service performance of hairdressers. The research is based on the beauty salons of middle region of Taiwan. Limited by manpower, material and time, the random sampling survey isn’t included in other region of Taiwan. The questionnaire survey were dispensed by visiting hairdressers working in hair salons. A total of 300 questionnaire were administered.The statistical methods applies in the study include descriptive statistics, independent sample t-test, one-way ANOVA, factor analysis, related analysis, regression analysis.
The results are listed as follows:
1. Significant differences were found among emotional labor，uncivilized behavior of customers ， emotional extortion ，service quality and service performance based on different demographic variables of hairdressers.
2. Emotional labor, uncivilized behavior of customers and emotional extortion of hairdressers have significant positive correlations with and predictive power on service quality and service performance.
Finally, according to the results of this research , some suggestions were proposed for the hairdressers and the future researchers hoping to benefit the development of hair and beauty industry in the future.
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Hsieh, Mu-Ching, and 謝沐璟. "Analysis of the Behaviors of Hairdressing Industry – A Comparison Study of Chain Hair Salons and Hundred-Dollar Fast Haircutting Shops." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/09667266712732521496.
Full textAbstract:
碩士<br>國立高雄應用科技大學<br>國際企業系<br>97<br>Abstract
The research paper mainly intends to study the consumption behavior of consumers in hairdressing industry. Comparing the chain hair salons and hundred-dollar fast haircutting shops, and from the three main concepts of “lifestyle of consumer,” “attribute of product” and “image of store,” the study analyzes and investigates the difference of consumer’s consumption willingness.
The study adopts the way of questionnaire survey, uses stratified sampling method, and takes the consumers being served at the “chain hair salons” and “hundred-dollar fast haircutting shops” of the whole Taiwan as the research targets. There were 480 questionnaires sent out. After deduction of the 36 invalid returned questionnaires with incomplete answers, there were 444 valid questionnaires finally received, achieving a return rate of 92.5%.
As found in the investigation results of the study, for the part of consumption population statistics of “chain hair salons,” the customers are mostly female, mostly single, mainly aged 31~40, mostly acquiring education level at university standard, mainly having careers in service industry, and earning monthly personal income of $30,001 ~ $50,000. As to the part of “hundred-dollar fast haircutting shops,” the customers are mostly male, mostly single, mainly aged 31~40, mostly acquiring education level at university standard, mainly having careers belonging to service industry, and earning monthly personal income of $30,001 ~ $50,000. As observed from these results, the market segmentation of hairdressing industry is extremely obvious.
Besides, as known from the evidences being studied, the interviewed consumers who like to have haircuts at chain hair salons are resolute in doing things, like to learn new things, are fond of having urban and social contacts and activities, pursue trendy things, follow the vogue, are willing to try new and strange things, request high-quality enjoyment, advocate the consumption behaviors belonging to the lifestyles of foreign countries, apparently have biased fondness of taking explicit attribute as the main consideration factor, more obviously attach higher importance to products, services, physical equipments and shop atmosphere. As to the interviewed consumers who like to have haircuts at hundred-dollar fast haircutting shops, they have no confidence in doing things, incline to be self-abased for thinking their abilities insufficient, have the traditional ideology of male domination and female subordination, perform their consumption behavior with extremely high sensitivity to price, obviously have biased fondness of taking function attribute as the main factor of emphasis, and attach higher importance to convenience degree in the aspect of store image.
In addition, for the part that H1b is not established, it is also found that the interviewees of hundred-dollar fast haircutting shops are mostly male. When males are under stress and have nowhere to vent their wrath all through these years of economic recession, transfer function is caused, making the males have the consciousness to own their personal space. Under the stress of work, males gradually tend to care more about their recreational life. Regarding the part that H1e and H1f are not established, it reveals that the lifestyles of consumers always change with time and environment. This is mainly caused by the incompleteness of the question items and the conservative answers of the interviewees. Nevertheless, if the consumers have more obvious interaction with their consumption behaviors (referring to the lifestyle of consumer, attribute of product and image of store), they apparently incline to consume at chain hair salons.
According to the analytic results of the study, some suggestions are proposed by the paper for the practice of management –– brands and sustainable operation have become a mainstream trend; the differentiation of services or products has become a principle for enterprises to achieve the keys to success, a niche market belonging to hairdressing industry should be established focusing on the consumption style and trend; the core and added value of service or product should be searched during these years with low-profit competitions. As to the suggestions for marketing practices –– chain hair salons adopt differentiated marketing, offer customized service, and combine with commercial business districts or communities to create a co-flourishing circle together, whereas hundred-dollar fast haircutting shops adopt cooperation with different industries, experience the promotion activities of haircutting, and should put more effort on the professionalization of service.
Keywords:chain hair salons, hundred-dollar fast haircutting shops, consumer’s lifestyle, product attribute, store image.