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1

de Mooij, Marieke, and Geert Hofstede. "The Hofstede model." International Journal of Advertising 29, no. 1 (2010): 85–110. http://dx.doi.org/10.2501/s026504870920104x.

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2

Sułkowski, Łukasz. "A 3D model and typology of organisational culture." Journal of Intercultural Management 5, no. 2 (2013): 17–30. http://dx.doi.org/10.2478/joim-2013-0008.

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Abstract The proposed model of organisational cultures I used in my research is based on three dichotomous dimensions borrowed from G. Hofstede and other researchers. Although Hofstede proposed studying organisational cultures according to other dimensions of values than in the case of cultures of whole societies, there are numerous authors who think his model is more general and so apply it to organisational cultures too. It seems that three out of five dimensions proposed by Hofstede can become a basis for such a multidimensional model and typology. I am also in favour of this approach, as I believe that three of the dimensions included in Hofstede’s model are of a universal character, whether they concern individuals, organisational cultures or social cultures [Sułkowski 2012, pp. 103-118]
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Borker, David R. "Is There A Favorable Cultural Profile For IFRS?: An Examination And Extension Of Gray's Accounting Value Hypotheses." International Business & Economics Research Journal (IBER) 12, no. 2 (2013): 167. http://dx.doi.org/10.19030/iber.v12i2.7629.

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Gray (Gray, 1988) proposed a link between Geert Hofstedes (Hofstede, 1980) popular national culture dimensions used in comparative management analysis and his own comparative concepts for accounting. In the past twenty-four years, Grays work has been cited by over 650 scholars. His article presented a hypothetical set of complex correspondences between Hofstedes original four dimensions of Power-distance, Individualism, Masculinity, and Uncertainty Avoidance and Grays accounting values of Professionalism versus Statutory control, Uniformity versus Flexibility, Conservatism versus Optimism, and Secrecy versus Transparency. Grays accounting dimensions were intended to capture underlying cultural values that would tend, in the absence of external influences or other factors, to influence a culture toward the development of certain types of accounting systems. The purpose of this paper is to identify which Gray values and which corresponding Hofstede cultural dimensions would be most supportive of the establishment of accounting standards like the International Financial Reporting Standards (IFRS), currently being adopted by nations throughout the world. A specific set or profile of Gray values most conducive to IFRS is identified and termed the IFRS-favorable profile. In arriving at this profile, the paper also addresses two newer Hofstede cultural dimensions, long-term orientation and Restraint versus Indulgence, and extends Grays model by proposing how these two new Hofstede dimensions correspond to Grays four accounting dimensions. The IFRS-favorable profile and the expansion of Grays link to Hofstede are discussed as practical applications to facilitate successful IFRS implementation in individual countries.
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4

FUJITA, Hideki. "The Reproduction of Hofstede Model." Annals of Business Administrative Science 1, no. 3 (2002): 47–56. http://dx.doi.org/10.7880/abas.1.47.

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Zhou, Yan, and Jong-Wook Kwon. "Overview of Hofstede-Inspired Research Over the Past 40 Years: The Network Diversity Perspective." SAGE Open 10, no. 3 (2020): 215824402094742. http://dx.doi.org/10.1177/2158244020947425.

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Hofstede’s cultural value framework has inspired many empirical studies in various fields. Scholars have advanced our understanding of how the Hofstede value model is used. However, there remain a number of underexplored areas regarding the ways in which Hofstede’s framework has been used over the last decade. Drawing on the co-authorship network and cultural diversity literature, we attempt to make a contribution that goes beyond the existing research by addressing underexplored areas, namely, the network diversity of institutions, authors, and countries engaged in Hofstede-inspired research. As a result, the cultural diversity and diversity of specialization of the networks of institutions, authors, and countries engaged in research incorporating the Hofstede framework are still too Western-based and psychology-oriented to acquire new research directions and increase innovation opportunities in new fields. We summarize the possible limitations of this study and provide some future research directions, including how to expand networks, the influence of author identity on networks, the appropriate number of authors and the diversity level of participants in a network, and the main motivations of author co-authorship networks.
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Nguyen, Trong Dinh, and Mai Kieu Phuong Hua. "Influence of culture onconsumer behaviour: a model at personal level in pharmaceutical context." Science and Technology Development Journal 16, no. 2 (2013): 78–86. http://dx.doi.org/10.32508/stdj.v16i2.1481.

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This paper focuses on the building of conceptual model based on the Hofstede theory (1980; 1991) with extended theories for personally cultural values. As a result, a model for the relationshisp between personal cultural values and Vietnamese consumers’ buying intention in the context of non-prescription medication is established. The model is a new approach for the Hofstede’s theory at personally cultural level which was not developed and accepted before.
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Mousavi, Maryamossadat. "Assessing the Consistency of the Design of Iranian Websites with Cultural Characteristics of their Target Users: An Investigation of the Hofstede Model." Information Management and Business Review 4, no. 6 (2012): 362–69. http://dx.doi.org/10.22610/imbr.v4i6.990.

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The influence of culture on the design of websites has been researched extensively. A group of researchers has implemented Hofstede’s Cultural Dimensions as a proper framework to study this subject. The literature supports that cultural characteristics of the Hofstede model are significantly present in the design of websites. It also suggests that making a website compatible with the cultural characteristics of the target users facilitates effective interaction of the users with the websites. Building upon these observations, the present study has investigated the impact of Iranian culture on the design of Iranian university websites. We have measured the consistency of their design with the cultural characteristics of their target users and studied the possible improvements brought about by a culturally harmonious design. To this end, one sample t-test method is applied to compare the scores given by the end users for each cultural dimension, with the scores of the Hofstede model to measure the level of consistency. The results suggest that the design of Iranian university websites represents a more collectivistic and masculine culture with higher indices of power distance than what is specified in the Hofstede model and a change towards a more individualistic, elegant and informal design is necessary for the websites to improve their conformance to the cultural elements of Iranian users and improve their experience. To our knowledge, the present paper is novel in two aspects: firstly, it focuses on the case for Iran, which has not been extensively studied before; secondly, it makes a parallel study to measure the users’ preferences and compares it to the predictions made by the Hofstede model.
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Fevriera, Sotya, Nadia Marettania, and Virgiana Nugransih Siwi. "Hofstede’s cultural dimensions in the gravity model using mixed-effect model." Jurnal Ekonomi dan Bisnis 24, no. 2 (2021): 306–28. http://dx.doi.org/10.24914/jeb.v24i2.4572.

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According to the gravity model, the closer the distance between two countries, the trade activity between those countries will be greater. This research aims to know whether the gravity model works on Indonesian export value in 2002-2019. Besides the distance, this research also study the effects of population, per capita PPP GDP and Hofstede cultural dimensions. The research was done using a mixed-effect model. The results of this study show that together, population, per capita PPP GDP, distance and Hofstede cultural dimensions have significant effects on Indonesian export value. The gravity model is proven in this study because distance has a negative effect on export value. Individually, population, per capita PPP GDP and long-term orientation index have a positive significant effect while masculinity index has a negative significant effect on export value. Indonesian export values tend to be elastic toward per capita PPP GDP, population and the distance. This research also found that the effect of per capita PPP GDP has a random effect or its effect is difference among Indonesia’s main trade partners.
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Livermore, Celia Romm, and Pierluigi Rippa. "A Tale of Two Cultures." International Journal of E-Politics 4, no. 2 (2013): 48–60. http://dx.doi.org/10.4018/jep.2013040104.

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A review of the literature on the role of the Chief Information Officer (CIO) reveals the importance of the political aspect of this role. Building on the Political Strategies Framework (Romm & Rippa, 2010), this study investigates the utilization of political strategies across two cultures, the US and India. The findings show crucial differences between CIO’s political behavior in the two cultures that are in line with the Hofstede (1980) culture model. The paper concludes with a discussion of the differences between CIO political behavior in the two cultures and how the Hofstde cultural dimensions can explain these differences.
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Chowdhury, Fairuz, and Melita Mehjabeen. "The Impact of Culture on Impulse Buying Behavior in Bangladesh." GATR Journal of Management and Marketing Review 6, no. 1 (2021): 73–85. http://dx.doi.org/10.35609/jmmr.2021.6.1(8).

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Objective: The primary aim of the paper is to investigate the impact of culture on impulse buying behavior for an emerging nation, Bangladesh. Methodology: After conducting a detailed literature review, a questionnaire survey was developed. Using a non-probabilistic snowball sampling, a sample size of 351 was attained. Exploratory factor analysis was employed to understand the six cultural dimensions of Hofstede’s model and impulse purchasing behavior, and OLS multiple regression was performed to test the association of the dimensions of culture with impulse buying behavior. Findings: The results indicate that there is a significant positive relationship between masculinity and impulse buying behavior. Surprisingly, the results suggest that the other five cultural dimensions do not have any significant association with impulse buying behavior, implying that these specific cultural constructs do not influence consumers' impulse buying behavior in Bangladesh. Novelty: Typically, academic research has focused on the individualism/collectivism or power distance dimensions at the cultural level primarily on the developed countries’ context, therefore, calling for further research including several dimensions of Hofstede's cultural model. The novelty of the paper lies in its consideration of including all six dimensions of Hofstede’s model in the context of an emerging nation. Type of Paper: Empirical. JEL Classification: M31, M39. Keywords: Impulse Buying Behavior; Culture; Emerging Economy; Bangladesh; Hofstede Reference to this paper should be made as follows: Chowdhury, F; Mehjabeen, M. (2021). The Impact of Culture on Impulse Buying Behavior in Bangladesh, Journal of Management and Marketing Review, 6(1) 73 – 85. https://doi.org/10.35609/jmmr.2021.6.1(8)
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Stoitsova, Tolya. "Gerard Hofstede and His System for Measurement of Cultural and Organizational Differences." Yearbook of Department Mass Communications 1 (October 7, 2020): 35–51. http://dx.doi.org/10.33919/ydmc.19.1.2.

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The article offers a brief introduction to a great contemporary scientist – Professor Gerard Hofstede. Three reasons are underlined in connection with the question why Bulgarian researchers, some of them from NBU, are proud to have contributed to the development and implementation of its model for understanding intercultural differences and those in different organizations. The six Hofstede’s dimensions are discussed theoretically. These are: Power Distance; Individualism Versus Collectivism; Masculinity Versus Femininity; Uncertainty Avoidance; Long- and Short-Term Oriented National Cultures; and Indulgence Versus Restraint. Empirical results for Bulgarian culture are presented along with comparisons between Bulgaria and some other cultures using the principle of similarities and differences.
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Merkin, Rebecca S. "Uncertainty avoidance and facework: A test of the Hofstede model." International Journal of Intercultural Relations 30, no. 2 (2006): 213–28. http://dx.doi.org/10.1016/j.ijintrel.2005.08.001.

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13

Abzari, Mehdi, Saeed Landaran, and Hadi Teimouri. "Developing and presenting an organizational culture model based on dimensions of Hofstede model." International Journal of Business Information Systems 35, no. 1 (2020): 1. http://dx.doi.org/10.1504/ijbis.2020.10015489.

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14

Isfahani, Saeid Landarn, Hadi Teimouri, and Mehdi Abzari. "Developing and presenting an organisational culture model based on dimensions of Hofstede model." International Journal of Business Information Systems 34, no. 2 (2020): 293. http://dx.doi.org/10.1504/ijbis.2020.108345.

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15

Goularte, Alexandre da C., and Silvia Novaes Zilber. "The moderating role of cultural factors in the adoption of mobile banking in Brazil." International Journal of Innovation Science 11, no. 1 (2019): 63–81. http://dx.doi.org/10.1108/ijis-11-2017-0119.

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Purpose This study aims to evaluate the impact of country culture, represented by Hofstede cultural dimensions, in the adoption of Brazilian mobile banking services. Design/methodology/approach Based on the replication of a theoretical model previously tested in Mozambique (Africa) that combines the extended version of the unified theory of acceptance and use of technology (UTAUT2) with the five Hofstede cultural dimensions, this study tested that model in another emerging country, Brazil, using partial least squares (PLS) as a modeling method. Findings Replication showed that the cultural dimensions do not present strong significance in the moderation of the use of mobile banking. In fact, out of the five dimensions tested, three were not significant and two showed weak significance (p < 0.10): collectivism and short-term orientation. Those results, contrasting with that one presented by Baptista and Oliveira (2015), made sense under Ajzen’s theory (1991) – the TPB, leading to the conclusion that the moderation of cultural dimensions on behavior use is not applicable. Originality/value The authors concluded that the tested model may not be adherent, finding a theoretical gap to be explored in future studies: the moderation of the behavioral intention by cultural variables proposed by Hofstede. That finding supported the proposition of a new theoretical model, which considers the moderation of cultural dimensions in another place: behavioral intention to use mobile banking instead of the behavior use, as proposed by Baptista and Oliveira (2015). So, based on the research results and based on some authors cited in this study (Choi et al., 2014; Chou, 2013; Srite and Karahanna, 2006), it is proposed to insert Hofstede cultural variables as moderators of independent variables on the behavioral intention.
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Amirhosseini, Zahra, and Vivian O. Okere. "Effect Of Cultural Dimensions On Stock Exchange Investment Decisions In Iran." Journal of Business & Economics Research (JBER) 10, no. 12 (2012): 681. http://dx.doi.org/10.19030/jber.v10i12.7425.

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The purpose of this study is to analyze the impact of cultural dimensions on personal investment decisions in the Tehran Stock Exchange. The cultural dimensions model was well established by Geert Hofstede (1980). This research tested a main hypothesis and four subsidiary hypotheses. The data was gathered through library methods and questionnaires. The results showed that the main hypothesis which examined whether there is a significant relationship between cultural dimensions and investment decisions in the Tehran stock exchange was confirmed. Subsidiary hypothesis about the relationship between two of Hofstedes cultural dimensions, Power Distance and Individualism, and investment decisions was not confirmed at a meaningful level. However other subsidiary hypothesis of the research based on the relationship between Masculinity and Uncertainty Avoidance and investment decisions was significant at a meaningful level and confirmed.
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Patalas, Daria, and Aleksandra Jasielska. "Cultural Differences between Poland and the United States Found Through the Use of Hofstede’s Model – Brief Report." Annales Universitatis Mariae Curie-Skłodowska, sectio J – Paedagogia-Psychologia 33, no. 3 (2020): 83. http://dx.doi.org/10.17951/j.2020.33.3.83-104.

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<p>Niniejsza praca przedstawia wstępne badania oparte na 6-wymiarowym kulturowym modelu Hofstede, które dotyczą porównania zależności pomiędzy poczuciem umiejscowienia kontroli, poziomem samooceny, sposobem regulacji emocji oraz strategiami radzenia sobie ze stresem u Polaków i Amerykanów (pochodzących ze Stanów Zjednoczonych). Założono, że osoby badane pochodzące z Polski będą się znacząco różnić pod względem przedstawionych konstruktów psychologicznych od osób badanych pochodzących ze Stanów Zjednoczonych. Spodziewano się również wystąpienia korelacji pomiędzy badanymi zmiennymi w danym kraju. W badaniu wykorzystano: Kwestionariusz Regulacji Emocji, Skalę Samooceny, Wielowymiarowy Inwentarz do Pomiaru Radzenia Sobie ze Stresem, Kwestionariusz Poczucia Umiejscowienia Kontroli. W wyniku analizy statystycznej uzyskanych wyników stwierdzono, że większość przyjętych hipotez badawczych nie została potwierdzona. Z tego powodu wyciągnięto wniosek, że Polacy i Amerykanie nie różnią się znacząco w rozpatrywanych obszarach, co z kolei może mieć długoterminowe konsekwencje dla percepcji tych krajów. Dokonano też interpretacji uzyskanych wyników w odniesieniu do specyfiki wartości wymiarów oszacowanych przez Hofstede dla Polski, ograniczeń metodologicznych oraz szeroko rozumianych zmian kulturowych.</p>
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Dunakhir, Samirah, and Mukhammad Idru. "Cultural Values And Perceived Audit Quality: A Conceptual Framework." 11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES 11, no. 1 (2020): 93. http://dx.doi.org/10.35609/gcbssproceeding.2020.11(93).

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In accounting and auditing, the concept of cultural relativism was promoted by Riahi-Belkaoui (1995). He developed a cultural relativism in accounting model based on a cognitive perspective view. This theory suggests that different cultural groups "create different cognitions or systems of knowledge for intracultural communications and/or intercultural communications" (Riahi-Belkaoui, 1995, p. 53). Differences in culture can be seen in terms of the value systems held by a culture. Of the values-based conceptions of culture, one of the most important and useful for empirical research was provided by Geert Hofstede (Patel, 2004). Hofstede (1980a) and Hofstede, et al. (2010) developed six cultural factors: (1) individualism versus collectivism; (2) large versus small power distance; (3) strong versus weak uncertainty avoidance; (4) masculinity versus femininity; (5) long-term versus short-term orientation; and (6) indulgence versus restraint. The long-term/short-term orientation was developed based on the concept of Confucian dynamism, which is closely related to the teachings of Confucius and can be interpreted as having a pragmatic future-oriented perspective rather than a conventional historical short-term point of view (Hofstede, et al., 2010). Meanwhile, the sixth dimension (indulgence versus restraint) was developed from the literature on "happiness research" (Hofstede, et al., 2010). These last two aspect are still not widely understood and are also not directly correlated to the topic of this study. Therefore, these dimension are excluded from the investigation. In addition, the first four Hofstede's taxonomy has been applied comprehensively in cross-cultural accounting research. According to Hofstede (1984), there is solid evidence that the four factors he proposes are universal, even though the original data they are based on were taken from the values scored by multinational corporation employees. Although the data can also be assumed to be up to date, according to Jones (2007, p. 7): …more research is needed to capture the shifting cultural maps which are influenced by, and influence, globalisation and technology, however this is difficult to achieve and may have temporal value. As a result the work of Hofstede will continue to have value now and into the future. This paper presents the conceptual framework based on the findings in the reviewed literature. In auditing, the influence of culture has been investigated widely in relation to audit and financial reporting judgments (Chan, et al., 2003; Haniffa & Cooke, 2002; Lin & Fraser, 2008), auditor independence (Agacer & Doupnik, 1991; Patel & Psaros, 2000; Stevenson, 2002), and ethical perception (Arnold, et al., 2007; Ge & Thomas, 2008; Smith & Hume, 2005). However, cultural research on particular aspects of audit quality perceptions has not been analysed closely, even though cultural values are likely to have a strong impact on perceptions of audit quality. Recognizing the effect of culture on perceived audit quality can make regulators aware of market expectation. As a result, they will be able to improve actual audit quality through the legal and accounting standards they set. In this study, the authors collect data from selected journal articles that mostly provide a comprehensive view of cultural values map and their impact on perceptions. Every journal has a different view. The author participates in comparing these sources of information to create a comprehensive framework. Thus, this study used content analysis both relationship analysis and conceptual analysis. The authors collect data from the theoretical concepts of cultural dimensions and relational relationships of that variable that influence audit quality. Key findings derived from the qualitative study confirmed that the differences in perceptions of the importance of audit quality factors in one country could be due to differences in cultural characteristics. For further consideration, it is necessary to develop a questionnaire instrument or a list of interview questions to measure each indicator of a framework that has been developed and tested as a reliable instrument. Keywords: culture; cultural values; perception; audit quality
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Priyastiwi, Priyastiwi. "Pengaruh Budaya Terhadap Akuntansi, Auditing Dan Praktik Akuntansi Internasional." Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen 3, no. 1 (2016): 78–95. http://dx.doi.org/10.32477/jrm.v3i1.178.

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The purpose of this article is to provide the basic model of Hofstede and Grays’ cultural values that relates the Hofstede’s cultural dimensions and Gray‘s accounting value. This article reviews some studies that prove the model and develop the research in the future. There are some evidences that link the Hofstede’s cultural values studies with the auditor’s judgment and decisions by developing a framework that categorizes the auditor’s judgments and decisions are most likely influenced by cross-cultural differences. The categories include risk assessment, risk decisions and ethical judgments. Understanding the impact of cultural factors on the practice of accounting and financial disclosure is important to achieve the harmonization of international accounting. Deep understanding about how the local values may affect the accounting practices and their impacts on the financial disclosure are important to ensure the international comparability of financial reporting. Gray’s framework (1988) expects how the culture may affect accounting practices at the national level. One area of the future studies will examine the impact of cultural dimensions to the values of accounting, auditing and decision making.
 Key word : Motivation, leadership style, job satisfaction, performance
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Maciejewski, Grzegorz. "Cultural Determinants of Business Negotiations and Behaviors." Cultural Management: Science and Education 5, no. 2 (2021): 65–82. http://dx.doi.org/10.30819/cmse.5-2.05.

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The paper is a theoretical and empirical study on the cultural determinants of business negotiations and behaviors. The theoretical aim of the paper is to present the main models used to study and compare national cultures. The applicable purpose of the paper is to present the results of a comparative analysis of individual cultures of the business world based on the six dimensions of national culture described in Hofstede’s model. The paper is based on the literature and Hofstede Insights data. A comparative analy-sis of data from 118 countries, from all continents, was carried out. Then, based on the cluster analysis, 16 groups of countries – the cultures of the business world – were distinguished and characterized. The obtained results constitute an original contribution to the study of understanding the differences and similarities of individual national cultures. They can also be of value for both scientists pursuing intercul-tural research and business people who conduct their business in various regions of the world.
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Pérez-Huertas, José Luis, and Georgina Barquín-Rotchford. "Doing business in the Islamic world: a cultural approach from the Hofstede Model." Journal of the Sociology and Theory of Religion 9 (January 20, 2020): 1–15. http://dx.doi.org/10.24197/jstr.0.2020.1-15.

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This document presents an analysis of the Hofstede cultural dimensions in countries that conform to the Islamic world with the objective to determine whether they constitute a homogenous culture, or if, on the contrary, no commonality exists between the sample countries. The analysis of the data shows that, while for some of the parameters it is possible to speak of a uniform culture, there are other parameters in which the Islamic countries show an elevated variable.
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Ugrin, Joseph C., John M. Pearson, and Shane M. Nickle. "An Examination of the Relationship between Culture and Cyberloafing Using the Hofstede Model." Journal of Internet Commerce 17, no. 1 (2018): 46–63. http://dx.doi.org/10.1080/15332861.2018.1424395.

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García, del Junco, Georg Dutschke, and Marina Petrucci. "The hofstede model in the study of the impact of Sevilla expo 92." PASOS Revista de turismo y patrimonio cultural 6, no. 1 (2008): 27–36. http://dx.doi.org/10.25145/j.pasos.2008.06.003.

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Dalby, Jacob, Rainer Lueg, Lea Stenskov Nielsen, Louise Pedersen, and Andreea Catalina Tomoni. "National Culture and Business Model Change — A Framework for Successful Expansions." Journal of Enterprising Culture 22, no. 04 (2014): 463–83. http://dx.doi.org/10.1142/s0218495814500198.

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This paper proposes a conceptual framework to analyse how a company's business model needs to be adjusted if it is expanded into another cultural context. For this, we use the example of changes in the business model of a Danish IT-company opening a new office in the U.S. Using a single case study, we integrate the concepts of business models (Osterwalder and Pigneur, 2005) and national culture (Hofstede, 1980). Our findings explain why and how adjustments in the business model are necessary regarding the company's communication, team composition, and customer involvement in projects. As to implications, we construct a matrix combining business models and national culture that other multinational companies can use to achieve better understanding of their business model in different national contexts.
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Altaf, Amal. "The Impact of Organizational Culture on Organizational Effectiveness: Implication of Hofstede Cultural Model as Organizational Effectiveness Model." International Journal of Interdisciplinary Social Sciences: Annual Review 6, no. 1 (2011): 161–74. http://dx.doi.org/10.18848/1833-1882/cgp/v06i01/51996.

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Bryzgalin, V. A., and Е. N. Nikishina. "Is there a regional culture in Russia? Opportunities of using a sociocultural approach in economics." Voprosy Ekonomiki, no. 7 (July 8, 2020): 108–26. http://dx.doi.org/10.32609/0042-8736-2020-7-108-126.

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The paper investigates cross-cultural differences across Russian regions using the methodology of G. Hofstede. First, it discusses the most common approaches in measuring culture and the application of the Hofstede methodology in subnational studies. It identifies the critical issues in measuring culture at the regional level and suggests several strategies to address them. Secondly, the paper introduces subregional data on individualism and uncertainty avoidance using a survey of students across 27 Russian universities. The data allow to establish geographical patterns of individualism in Russia. It is demonstrated that collectivism is most prevalent in the Volga region, while individualism characteristic becomes stronger towards the Far East. The findings are robust to the inclusion of various controls and different specifications of the regression model. Finally, the paper provides a discussion about the potential of applying the sociocultural approach in economics.
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Piwowarczyk, Anna Jadwiga. "KULTURA W PODRĘCZNIKACH DO NAUKI JĘZYKÓW OBCYCH JAKO CZYNNIK WPŁYWAJĄCY NA ROZWÓJ MIĘDZYKULTUROWEJ KOMPETENCJI KOMUNIKACYJNEJ." Neofilolog, no. 47/1 (September 20, 2018): 67–80. http://dx.doi.org/10.14746/n.2016.47.1.05.

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Enriching the knowledge on culture seems to be a logical consequence of the development of intercultural communication competence. The aim of this article is to evaluate cultural content embedded in selected textbooks used in foreign language courses. The textbooks were analysed by means of a questionnaire based on Hofstede model and CEF guidelines.
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NAUMENKO, T. V. "THE ECONOMIC HUMAN MODEL AND ITS ROLE IN STUDYING MODERN SOCIAL PROCESSES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 1, no. 4 (2021): 26–33. http://dx.doi.org/10.36871/ek.up.p.r.2021.04.01.003.

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The problem of the model of an economic person in modern scientific theory occupies an essential place. Post-nonclassical science, focusing its attention on the subject of scientific research, puts at the center of research the influence of a person on all processes of society, including economic ones. The influence of the human factor and the factor of culture on the economy is studied by many modern economists in order to identify the most general patterns of functioning of national cultures and national economies. The article proposes a culturological interpretation of the model of an economic person on the basis of ethnometric parameters developed by the Dutch sociologist G. Hofstede, provides evidence of the need to build new models of a person in the economy, taking into account the culturally specific characteristics of nations, and also substantiates the thesis existing in modern humanities about the influence of culture on the economy. The homo economicus model of man is one of the most widespread and most debated. At the same time, in the scientific space, the model of the economic person is assigned a crucial role for achieving the prosperity of nations. At the same time, the thesis that in economics culture has a meaning that has a great influence on the study of models of an economic person from the standpoint of culturological science and sociology becomes important. Ethnometric indices developed by G. Hofstede allow for a correlation analysis between such cultural indicators as a high level of individualism, dominance of masculine values, and a long-term period of life planning and satisfaction of one's desires, combined with a low power distance and lack of fear of change, help to achieve a high economic development of the nation. Despite the belief of many sociologists and economists that the possession of these characteristics leads to the prosperity of the nation, none of the developed European countries, based on the results of their development, confirms the conclusion about such a correspondence. In this regard, it seems correct to abandon the construction of a universal model of a person in the economy and focus on the culturally specific characteristics of individual nations with their potential for economic development. The toolkit developed by G. Hofstede undoubtedly has a high heuristic potential in the study of the relationship and interdependence of culture and economy, but it is also obvious that the universalization of the model of an economic person is possible only in theory, and in the case of practical application, it deviates to some extent from the ideal model. due to the peculiarities of national cultures, which have a significant impact on the economic prosperity of nations.
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Halimi, Florentina, Cathy E. Daniel, and Iqbal A. AlShammari. "Motivation and Socio-Cultural Milieu of Second Language Learners: Considerations Involved in English Teaching." English Language Teaching 13, no. 5 (2020): 149. http://dx.doi.org/10.5539/elt.v13n5p149.

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This study investigates the social, psychological, and cultural dimensions of motivation involved in learning English as a second language in Kuwait. It focuses on students’ experience of motivation, emotions, and their cultural background in search of differences and similarities presented by gender, type of high school, and year in university. The effects of motivation and learning experiences are discussed through using the perpectives of Gardner’s socio-educational model, whereas the influence of learners’ cultural context in second language learning is discussed through using Hofstede’s cultural model. Data were gathered by surveying undergraduate students from a private university in Kuwait, which yielded 233 completed questionnaires. The study employed quantitative methods using SPSS application for descriptive data analysis, correlation analysis, t-tests, and ANOVA. The descriptive statistics were calculated based on the data submitted by the students’ responses. The results revealed significant levels of integrative and instrumental motivation, emphasized by female students, which could be attributed to Hofstede's cultural dimensions of certainty, femininity, and collectivist society. Significant levels were also reported for English classes and English use anxiety, which may be attributed to Hofstede’s power distance, which accounts for the high respect accorded to teachers and teaching. Collectively, the results gained from this study provide guidance to disentangle the multitude of factors that affect English language learners. The findings reported in this study may help instructors who need to understand how learners’ cultural values influence the nature of instruction and point toward future research in analyzing multiple factors that assist language learning.
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Iancu, Dumitru, and Dorel Badea. "Empirical Analysis of the Influence of Culture in Managerial Processes Based on the Hofstede Model." International conference KNOWLEDGE-BASED ORGANIZATION 26, no. 1 (2020): 205–10. http://dx.doi.org/10.2478/kbo-2020-0033.

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AbstractWe communicate and decide every day, but the complexity of the context in which we do these things is increasing. Today, the cultural structure of the organization’s members, due to the need to have competent employees in correlation with the established objectives, is somewhat puzzled and dynamical. Thus, the decision-makers must take into account (mandatory) the cultural basis of the subordinates when choosing the best alternative for solving an organizational problem. From this perspective, Hofstede’s model can be one of the explanatory modalities of the organization’s cultural characteristics as a basis to identify the action’s solutions in that organization for the future.
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Sidiropoulou, Maria. "Greek and English linguistic identities in the EU." Pragmatics and Society 3, no. 1 (2012): 89–119. http://dx.doi.org/10.1075/ps.3.1.04sid.

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Translated and original texts have been claimed to differ with respect to their linguistic make-up. Parallel versions of texts seem to reflect aspects of the identities represented by the respective languages. The study exploits this potential, in the EU context, with a view to raising awareness of linguistic and cultural differences between English and Greek. A descriptive approach to parallel English and Greek EU material reveals aspects of linguistic preference across languages, with reference to the five dimensions of cultural values in Hofstede and Hofstede’s model of cultural relativism (2005). Translation practice can provide evidence of the linguistic manifestation of socially preferred patterns of behavior which determine linguistic action. Aspects of linguistic preference traced in the EU English-Greek translation context are shown against a background of linguistic preference manifested in other genres. Raising awareness of identities across languages is expected to ultimately provide recommendations for quality improvement in the EU translation practice, or how to achieve near-native command in language acquisition, while foregrounding the significance of the experienced socio-cultural realities in the study of meaning making.
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Thomas, Adèle, and Johann S. Schonken. "Culture-specific management and the African management movement: A critical review of the literature." South African Journal of Business Management 29, no. 2 (1998): 53–66. http://dx.doi.org/10.4102/sajbm.v29i2.771.

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In recent years a school of thought has emerged in South Africa, which proposes that, along with the new political dispensation, African values and African culture should be incorporated into South African business practice. This so-called African management movement bases its assumptions and recommendations on various contemporary South African writers and also draws heavily on a theoretical model advocated by Lessem. This article argues that thinking in this field has not been empirically derived and contrasts Lessem's model to the more empirically-formulated one of Hofstede.
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Nugroho, Thofik, Wing Wahyu Winarno, and Kholid Haryono. "Analisis Pengaruh Dimensi Budaya Terhadap Penggunaan Aplikasi Trasnportasi Online Menggunakan UTAUT2 dan Budaya Hofstede." JURNAL MEDIA INFORMATIKA BUDIDARMA 4, no. 2 (2020): 377. http://dx.doi.org/10.30865/mib.v4i2.2062.

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It is important for online transportation application company to know the factors that influence the use of online transportation applications. Culture is an important factor in research into the acceptance of technology use. This study uses the UTAUT2 research model and Hofstede's cultural dimensions. The main objective of this research will be to investigate that culture influences users in using online transportation applications. The measurement method uses PLS SEM. It is proven that culture influences the use of online transportation applications. It is proven that by adding the cultural dimension in the UTAUT2 model, it can better explain the behavior of using online transportation applications
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Leonavičienė, Edita, and Aurelija Burinskienė. "Accelerating Cultural Dimensions at International Companies in the Evidence of Internationalisation." Sustainability 14, no. 3 (2022): 1524. http://dx.doi.org/10.3390/su14031524.

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The research goal is to investigate whether several cross-cultural dimensions proposed in the Hofstede cultural model link international companies and their affiliations operating in Scandinavia and Baltic countries. Although cultural aspects have got much more attention in internationalisation studies over the last decade, there is still room for research focusing on such study areas. The authors start with the analysis of the literature review. Presenting the holistic approach affecting internationalisation and a list of factors necessary for internationalisation, later on, the authors present the cultural dimension of Hofstede, and then give various qualitative methods applied for studies on internationalisation. Design/Methodology/Approach: To complete the research, the authors selected the database from Nasdaq (2021), listed MNE companies from six countries: Denmark, Norway, Sweden, Estonia, Latvia and Lithuania. The mother company is located in Scandinavia, and the daughter company is in the Baltics based on FDI flows. The author’s research included 56 MNE companies from Nasdaq Baltic stock exchange. We used the correlation matrix to support the research and present the direction of identified connections to proceed with it. Findings: Obtained results revealed that there are strong links among several cultural dimensions. The results show seven positives and four negative links when discussing cross-cultural links. This finding shows that talking about intercultural relations, only four out of six Hofstede cultural dimensions have at least one strong connection operating business internationally. Originality/Value/Practical implications: The authors identified that some cross-cultural dimensions could not be analysed further because they do not have significant links. The limitations of the study and further research directions are also provided.
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A. Posthuma, Richard. "National Culture and Union Membership." Articles 64, no. 3 (2009): 507–29. http://dx.doi.org/10.7202/038554ar.

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Summary National Culture and Union Membership: A Cultural-Cognitive Perspective Moving beyond the normative and regulative perspectives of neo-institutional theory, this study adopted a cultural-cognitive perspective to study the influence of multiple dimensions of national culture on union membership. Cultural frameworks were compared using data from the World Values Survey that were matched to GLOBE and Hofstede national culture scores (n = 43,867 employees, 32 countries). Contrasts between GLOBE and Hofstede scores revealed that GLOBE culture constructs were better predictors and they also enabled an improved understanding of the relationships between national culture and union membership. This resolved the paradoxical lack of a significant relationship between collectivism and union membership in prior research. Specifically, union membership was positively related to institutional collectivism but not to in-group collectivism. Also, that fact that GLOBE Performance Orientation was negatively related to union membership explained why Hofstede’s Masculinity was negatively related to union membership in prior research. Moreover, prior research on union membership tended to use either individual level (i.e., employees) variables, or macro level (i.e., country) variables to explain union membership. Recently developed statistical techniques enabled the analysis of both individual and country level variables in a hierarchical model. Results show that union membership was positively related to sex (female), education, and institutional collectivism, and negatively related to occupation (supervisors and professionals) and performance orientation. There were curvilinear relationships between union membership and age and uncertainty avoidance. Younger and older people were less likely to be union members. Low or high uncertainty avoidance increased union membership. The juxtaposition of the influences of Age and Uncertainty Avoidance on union membership revealed an interesting phenomenon. Opposing curvilinear relationships (concave vs. convex), suggested a complex yet interrelated relationship between age and uncertainty avoidance that is worthy of future research. At different ages people may use uncertainty avoidance differently to evaluate the risks and benefits of union membership.
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Tabibi, Seyed Jamaledin, Amir Ashkan Nasiripour, Reza Baradaran Kazemzadeh, and Parvin Ebrahimi. "The Role of Organizational Culture According to Hofstede Model on Information Technology Acceptance in Hospital Environment." Journal of Health Management 17, no. 1 (2015): 42–50. http://dx.doi.org/10.1177/0972063414560869.

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Budhathoki, Tribikram, Julien Schmitt, and Nina Michaelidou. "Does culture impact private label performance?" International Marketing Review 35, no. 1 (2018): 93–112. http://dx.doi.org/10.1108/imr-02-2016-0038.

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Purpose To better understand the disparity of private label performance across countries, the purpose of this paper is to investigate the role played by national culture. Two types of impact are considered: a direct influence of cultural dimensions on the performance of private labels in a country and an indirect one where national culture favours the development of modern retailers, which, in turn, benefits private label performance. Design/methodology/approach Using the five dimensions of the Hofstede model to describe national culture, this paper performs a structural equation modelling incremental building model approach using secondary data collected from a sample of 65 countries. Findings The results show that individualism (positively) and long-term orientation (negatively) directly impact private label performance. Moreover, four dimensions (individualism, masculinity, power distance and uncertainty avoidance) are shown to have a significant indirect impact on private label performance via the mediation of retail market development, positively for individualism and negatively for the three other dimensions. Practical implications The findings provide retailers with important insights into the critical decisions of the selection of new markets and adaptation of the private label strategy according to the culture of the country. Originality/value This research pioneers by being the first to determine the impact of all the dimensions of the Hofstede cultural model on private label performance, use a very large number of countries to test this impact and study the role of important retail market factors in this phenomenon.
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Nedev, Bozhidar. "Cultural Specifics and the Momentum Effect on the Bulgarian Stock Exchange." Journal of Business Accounting and Finance Perspectives 3, no. 1 (2021): 1. http://dx.doi.org/10.35995/jbafp3010005.

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This article analyses the relationship between the documented momentum effect on the Bulgarian Stock Exchange and the cultural characteristics of Bulgarian society on the basis of the 6-Dimensions Culture Model by Hofstede. Derived are possible behavioural biases, that could cause investors to underreact to firm-specific information, resulting in short-term return predictability. Outlined are implications for the relation between the rising of momentum effect and low individualism index, as identified on the Bulgarian Stock Exchange (BSE).
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Kassa Tsegaye, Wondwossen, and Qin Su. "Expatriates Cultural Adjustment: Empirical Analysis On Individual Cultural Orientation." Journal of Applied Business Research (JABR) 33, no. 5 (2017): 963–78. http://dx.doi.org/10.19030/jabr.v33i5.10019.

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Previous researches have shown that expatriates` failure rate has steadily increased in recent years. The failure of expatriates mainly related with the cross-cultural challenges. The purpose of this study was to identify factors which have a paramount implication on expatriates’ cultural adjustment. Hierarchical regression and MANCOVA were applied in data analysis. Hofstede’s (1980) cultural dimension scores were used to measure culture at national level. The individual cultural orientation was measured using a scale that used Hofstede (1980) dimensions as a framework. Moreover, a recently developed model was adopted to analyze the expatriate adjustment. Cultural adjustment found to be affected more by individual cultural orientation than national culture differences among expatriates` home and host countries. The alignment of the expatriate cultural orientation with the national culture found to be critical for effective expatriate cultural adjustment. The result indicated that gender difference does not have a significant role in expatriate cultural adjustment. This research would have a conceptual contribution in comprehensively assessing individual cultural orientation with cognitive expatriate adjustment. The study indicated factors that MNCs managers would use for effective selection and assignment of expatriates.
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Beňo, Michal. "E-working: Country Versus Culture Dimension." Agris on-line Papers in Economics and Informatics 13, no. 2 (2021): 23–34. http://dx.doi.org/10.7160/aol.2021.130202.

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Globalisation and increasing digitisation mean that companies must increasingly orientate themselves internationally in order to become (more) competitive or to remain competitive. Promoting e-working can revitalise rural development. The issue involved is always interaction between people from different cultures, between people who, according to their cultural backgrounds, feel, think and act differently. When cultural diversity and differences are taken into account, greater creativity, more diverse ideas and faster problem solving are achieved. The cultural dimensions, according to Geert Hofstede, offer a comprehensive model for capturing the various expressions of intercultural values. This paper examines the motives for applying e-working in selected European countries in 2018 according to Hofstede’s six dimensions of national culture. Twenty-eight countries from the Eurostat database were analysed (Finland and the Netherlands were excluded, and software detected them in the e-working variable as outliers). Correlation with e-working is statistically significant at PDI (power distance index - negative: the lower the PDI index, the higher the proportion of e-working) and IVR index (indulgence versus restraint - positive: the higher the IVR index, the higher the proportion of e-working).
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Luptáková, Stanislava, Branislav Vargic, and Ivan Kincel. "NATIONAL CULTURE DIMENSION OF POWER DISTANCE IN THE BALTIC STATES." Journal of Business Economics and Management 6, no. 2 (2005): 61–69. http://dx.doi.org/10.3846/16111699.2005.9636094.

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The paper presents a calculation for the values of power distance index in the countries of Latvia, Lithuania and Estonia using a mathematical model that is based on the correlations between power distance index values of the original research conducted by Geert Hofstede and macroeconomic indicators. Following, the paper presents implications of the found power distance indexes on managerial practices in the local organizations as well as on transferability of the managerial practices of multinationals presented in the region onto the local workforce.
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Kristjánsdóttir, Helga, and Fjóla Björk Karlsdóttir. "UK FOREIGN DIRECT INVESTMENT IN THE OECD, CULTURE AND GEOGRAPHY." Baltic Journal of Economic Studies 6, no. 5 (2020): 8–14. http://dx.doi.org/10.30525/256-0742/2020-6-5-8-14.

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How does distance affect foreign direct investment? Subject of this research is to determine important factors for the United Kingdom, when undertaking foreign direct investment (FDI). The UK is therefore estimated as the home country of investment, investing in the form of FDI in multiple host countries. More specifically, this research measures determinants of FDI outward stock from the UK to other OECD countries. This research examines how distance affects foreign direct investment and provides twofold contribution. First: Hofstede culture distance effects on foreign direct investment is measured. Second: Geographical kilometer distance effects on foreign direct investment is measured. Methodology used in this research is based on the gravity model, presenting a model setup designed for international trade. Moreover, the research applies foreign direct investment OECD data, together with data on gross domestic product and population. The equation specification combines the economic variables with measures for geographical distances, and the Hofstede Culture measure. First regression equation estimates FDI as a function of GDP, population and Culture Distance. Second regression equation estimates FDI as a function of GDP, population and Geographical Distance. This regression setup provides a clear opportunity to estimate the difference between impact of cultural and geographical distance, represented in the estimation coefficients of the regressions. The British Empire has evolved and through time developed the British culture. Purpose of this current research is to examine how cultural distance and geographical distance impact foreign direct investment, with foreign direct investment often being an indicator of the long-term commitment of foreign investors. Furthermore, with the purpose of finding how foreign direct investment is impacted by several different cultural factors, we analyze various dimensions of the Hofstede culture. These are the power distance (PDI), individualism (IDV), the masculinity/femininity (MAS), and the uncertainty avoidance (UAI). Conclusion is that, all taken together, the research finds foreign direct investment from the UK going to other OECD countries to be more highly affected by geographical distance than cultural distance. Which is interesting considering Brexit. Potentially, this is because the UK is not so culturally different from its main trading partners in the OECD, which is an interesting subject for future research.
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Martinez-Fiestas, Myriam, Ignacio Rodríguez-Garzón, Antonio Delgado-Padial, and Valeriano Lucas-Ruiz. "Analysis of perceived risk among construction workers: a cross-cultural study and reflection on the Hofstede model." International Journal of Occupational Safety and Ergonomics 23, no. 3 (2016): 307–17. http://dx.doi.org/10.1080/10803548.2016.1198621.

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Paronyan, Shushanik. "On Some Culture-Specific Issues of TEFL in Armenia." Armenian Folia Anglistika 11, no. 1 (13) (2015): 93–98. http://dx.doi.org/10.46991/afa/2015.11.1.093.

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The present article focuses on the cultural aspect of globalization in Armenian higher education system which has come to the fore recently within the framework of the unifying European academic field. Bearing in mind that education is part of culture, some effective ways of adapting teacher-centered educational strategy to Armenian academic network are discussed. Using the cultural dimensions model proposed by G. Hofstede, I make an assumption that certain attitudes and behaviour types characteristic of educational strategies implemented in Armenia recently should be acculturized.
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Ilieș, Aurelia, and R. M. Ammar Zahid. "The Impact of Europe's Individualism/Collectivism on the International Trade." European Journal of Marketing and Economics 2, no. 1 (2019): 6. http://dx.doi.org/10.26417/ejme-2019.v2i1-59.

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If we are to choose between two distinct statements, that the interest of the group prevails over the interest of the individual for the majority of people and that a minority of people in our world live in societies in which the interests of the individual prevail over the interests of the group, we can conclude, as Hofstede did, that there are two categories in which nations can fit: individualists and collectivists. The purpose of our study is to investigate the impact of this cultural dimension on the international trade of the European countries. Panel regression model with country fixed effects has been applied to the 21 years’ data (1997-2017. Based on prior studies conducted by Inglehart, the analysis of the World Values Survey, the cross-national values databases of Schwartz, Hofstede, Triandis, GLOBE, and Trompenaars, we proxied the individualism with three variables, i.e labor productivity index, higher education rate, and urban population growth rate. The findings of previous studies suggest that individualism has significant positive relationship with the imports and exports of Eastern European Countries, notably, Poland, Lithuania and Romania. Concurs with previous studies, our results show there is a significant positive relationship between individualism and international trade (both imports and exports).
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Massaka, Iwona. "„Nie tyle reportaż, ile wyznanie miłości” – o tendencji do idealizowania kultury gruzińskiej we współczesnym polskim reportażu podróżniczym." Acta Polono-Ruthenica 4, no. XXIV (2019): 141–54. http://dx.doi.org/10.31648/apr.4879.

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“Not so much reportage as confession of love” – about the tendency to idealize Georgian culture in contemporary Polish travel reportage After 2008, Georgian culture has become the subject of many Polish travel reportages. It is idealized, resulting from the need to reproduce the myth of Polish­Georgian friendship. This myth arose from Russophobia existing in Poland and Georgia. Two of the three narratives studied are strongly Russophobic. The analysis of the content of the reports was carried out in reference to the model of cultural differences by G. Hofstede.
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Jeive, Michael. "Negotiating Beyond an Essentialised Culture Model." International Journal of Bias, Identity and Diversities in Education 1, no. 2 (2016): 53–66. http://dx.doi.org/10.4018/ijbide.2016070105.

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The analysis of international negotiations at bachelor and master level appears dominated by a conception of national culture (Søderberg & Holden, 2002; Shenkar et al 2008), and applies cultural distance models widely and inappropriately. Few business encounters are actually national in nature, being rather encounters between individuals or small groups with developed cultural practices and behaviours. There is a parallel tendency for users to abuse the models by failing to recognise the impact of relative power and agency; by ignoring culture as construct; by eliding small and large cultures (Holliday 1999, 2011); and by falling into the so-called ecological fallacy (Robinson 1950; Hofstede, Bond & Luk, 1993). Within the dominant neo-liberal ideological context (Read, 2009) presented in much of the business and management literature, the “othering” (Devlin 2011b, 2015) of those perceived as being outside this narrowly defined norm is a constant danger. In effect, a narrow minority is often represented as the mainstream and the vast majority as varyingly exoticized others. The aim of the paper is to investigate the theoretical and practical problems inherent in the national culture distance dominated approach before reflecting on how an approach which focuses on specific communication instances can open a pathway to understanding culture formation and cultural challenges in a more nuanced way.
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Yao, Jingjing, Jimena Ramirez-Marin, Jeanne Brett, Soroush Aslani, and Zhaleh Semnani-Azad. "A Measurement Model for Dignity, Face, and Honor Cultural Norms." Management and Organization Review 13, no. 4 (2017): 713–38. http://dx.doi.org/10.1017/mor.2017.49.

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ABSTRACTIn this work we develop and validate a model measuring norms that distinguish three types of culture: dignity, face, and honor (Leung & Cohen, 2011). Our motivation is to produce empirical evidence for this new cultural framework and use the framework to explain cultural differences in interdependent social interactions such as negotiation. In two studies, we establish the content validity, construct validity, predictive validity, and measurement invariance of this measurement model. In Study 1, we present the model's three-factor structure and situate the constructs of dignity, face, and honor in a nomological network of cultural constructs. In Study 2, which uses a sample of participants from 26 cultures, we show that the measurement model discriminates among people from the three cultural regions corresponding to the dignity, face, and honor framework. In particular, we report differences between face and honor cultures, which are not distinguished in other cultural frameworks (e.g., Hofstede, 1980). We also show that the measurement model accounts for cultural differences in norms for use of negotiation strategy.
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Luk'yanova, M., and Ya Makzhanova. "Coordination and Trust in Public Relations with Local Governments." Scientific Research and Development. Economics of the Firm 9, no. 1 (2020): 92–99. http://dx.doi.org/10.12737/2306-627x-2020-92-99.

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The theory of organizational culture by G. Hofstede, the section of individualismcollectivism is defined as interdisciplinary foundations. The autonomy and independence of local self-government, contained in Russian and European legal provisions, is not the norm, it has been proven to increase the level and is an element of the social capital of developed countries. In this model, elements of public administration at the local level, their interaction and influence on the final result of the activities of local authorities are proposed. The category elements included in the model were obtained by the method of comparative analysis with the identification of differences in local government systems in the process of their strategic development.
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Czerny, Małgorzata. "The accounting subculture of Russia and the Baltic states in the light of Hofstede and Gray’s concept." Zeszyty Teoretyczne Rachunkowości 45, no. 3 (2021): 51–68. http://dx.doi.org/10.5604/01.3001.0015.2344.

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Purpose: The purpose of the article is to compare the theoretical assumptions of Gray’s model based on Hofstede’s cultural dimensions and the actual evolution of accounting sys-tems in Russia and the Baltic countries, as former Soviet republics (which implies decades of functioning within the same legal and economic system, as well as the financial market). Methodology: A critical analysis and comparative analysis of the literature. Results: The initial characteristics of the Russian accounting subculture were characterized by a strong inclination towards conservatism and discretion, preferring statutory control and uniformity. This is also true of the accounting subculture of the Baltic countries − conserva-tive, but with a tendency towards transparency and professionalism, but at the same time appreciating the role of statutory control, with an ambivalent approach to flexibility. An analy-sis of the development of accounting systems in these countries revealed general compli-ance with the theoretical assumptions of Gray's model, and highest in the case of Russia. Originality/value: The article confirms the correctness of the assumptions of Gray's model regarding the evolution of selected countries’ accounting systems. It fills the existing cognitive gap, because former Soviet republics’ accounting systems are rarely studied in a cultural con-text, especially compared to Russia. Typically, a comparison is made between Russia/the former Soviet republic and Western European countries or another Central/Eastern European country.
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