Relevant bibliographies by topics / Important marketing instrument

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Academic literature on the topic 'Important marketing instrument'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Important marketing instrument"

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Hausmann, Thomas. "The Importance of Fairs And Exhibitions for Tourism." Business: Theory and Practice 8, no. (2) (2007): 87–93. https://doi.org/10.3846/btp.2007.14.

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Fairs and exhibitions have become a fixed part in tourist industry in the field of marketing policies. Not only that fairs and exhibitions are a market instrument for the tourist industry to present technological innovations of the branch. Fair policy has also developed into an independent marketing instrument by means of which technological, social and communicative innovations with important target groups are to be worked out. The available essay describes the importance of that kind of marketing instrument and the dealing with it.
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Semenescu, Andreea, and Cătălin Valeriu Curmei. "Using CSR to mitigate information asymmetry in the banking sector." Management & Marketing 10, no. 4 (2015): 316–29. http://dx.doi.org/10.1515/mmcks-2015-0021.

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Abstract The paper examines the power of corporate social responsibility to reduce information asymmetry and to act as a marketing instrument in the banking sector. Trust is the most important asset of a bank. Therefore, banks are motivated to use the most effective instruments to diminish information asymmetry with their stakeholders. The fact that cash disbursements in CSR actions are not directed towards shareholders makes them more valuable signals to other stakeholders regarding the financial soundness of the bank. The empirical study conducted based on limited dependent variable models s
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Sulistyo, Agung, Suhartapa Suhartapa, and Alif Wibowo. "Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan." Tourism Scientific Journal 8, no. 1 (2022): 12–28. http://dx.doi.org/10.32659/tsj.v8i1.217.

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Tourism is an important contributor to the regional economy. This condition confirms that tourism needs to be well prepared. The presence of the COVID-19 pandemic has had an impact on all sectors, including tourism. This situation is characterized by a decrease in the number of tourist visits, both local and foreign. Another impact of the pandemic is the lack of management focus on managing tourist attractions. These conditions directly affect the implementation of marketing strategies in achieving management targets. The purpose of this study is to analyze the application of the 7p marketing
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Pandya, R. D., and S. D. Kavad. "A SCALE TO MEASURE MARKETING BEHAVIOR OF FARMERS." Gujarat Journal of Extension Education 38, no. 2 (2024): 1–6. https://doi.org/10.56572/gjoee.2024.38.2.0001.

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The marketing behaivour of the farmers is the important aspect, on which it depends that how farmer performed different operations, marketing functions and receive ultimate benefits in the form of remunerative prices for their produce as a result of all the efforts made in this direction. Marketing behaivour is a behavioural construct that cannot be measured by a single variable, hence the need for developing a standardized instrument for its measurement. The present study has been conducted to develop a reliable and valid instrument for exploration of farmers’ marketing behaivour. A step-by-s
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Ramos, Francisco F. Ribeiro. "Modelling Competitive Marketing Behavior: A Critical Review Of The Literature." International Journal of Business & Management Studies 06, no. 04 (2025): 75–89. https://doi.org/10.56734/ijbms.v6n4a7.

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The purpose of this review is to focus on models of market mechanisms that contain a sales response function and competitive reaction functions. Understanding such models can lead to improvements in the Marketing productivity of individual firms, as demonstrated by Parsons and Bass (1971), Hanssens et al. (2001). This paper discusses major theoretical developments in modeling competitive Marketing behavior with respect to several variables. We begin by discussing the work of Lambin, Naert and Bultez (1975) (LNB), who have generalized the Dorfman-Steiner theorem to the case of an oligopoly with
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Roe, Brian, Thomas L. Sporleder, and Betsy Belleville. "Hog Producer Preferences for Marketing Contract Attributes." American Journal of Agricultural Economics 86, no. 1 (2004): 115–23. https://doi.org/10.1111/j.1467-8276.2004.tb18460.x.

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We use a stated preference instrument to elicit producer preferences for the attributes of risk‐shifting hog marketing contracts and express acceptable producer trade‐offs between contract attributes in a convenient dollar metric. Respondents value an increase in a window contract's price ceiling three to five times more than the same increase in the price floor, which suggests that hog producers dislike contracts that limit up‐side price potential (limit positive skewness). The contractor's organizational form is also important. Cooperative forms are preferred by many respondents, particularl
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Kampschulte, A. ""Image" as an instrument of urban management." Geographica Helvetica 54, no. 4 (1999): 229–41. http://dx.doi.org/10.5194/gh-54-229-1999.

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Abstract. Globalization and competition between cities require a new kind of planning policy. An urban development policy, which promotes a city's attractiveness for visitors and local enterprises as well as for residents is necessary in order to profitably seil the product «city». Therefore, urban marketing is not only a public relations campaign to attract tourists and investors, but a market oriented urban development policy. This should take into account the interests and needs of all of the city's customers. All target groups should take an active part in a common vision of the future dev
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Lysa, S. S., and A. V. Kulik. "The Efficiency of SMM as an Instrument of the Sales Policy of Enterprise." Business Inform 1, no. 528 (2022): 432–37. http://dx.doi.org/10.32983/2222-4459-2022-1-432-437.

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The article is aimed at studying the impact of SMM on the sales activities of enterprise; substantiating the expediency of using SMM as a product promotion tool; grouping and determining the indicators of efficiency of the use of social networks in business activities. As a result of the study, the advantages of marketing in social networks are defined, which include: brand awareness, targeting, complementing PR strategy, expanding the circle of like-minded people, improving customer service and contact with them, etc. At the same time, the following problems in this area are identified: lack
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Tamayose, Teri S., Farzin Madjidi, June Schmieder-Ramirez, and Gail T. Rice. "Important Factors When Choosing a Career in Public Health." Californian Journal of Health Promotion 2, no. 1 (2004): 65–73. http://dx.doi.org/10.32398/cjhp.v2i1.584.

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The purpose of this descriptive study was to identify the factors perceived to be important and not important when students are choosing a career. Factors derived from the literature review and suggestions made through the processes of content validity and reliability testing were included when developing the four-point Likert scale survey instrument. The instrument was reviewed by a panel of experts for content validity. In the survey, respondents were asked to indicate the level of importance of statements identified as being influential in making career decisions. Methods: The survey instru
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Firdaus, Abdullah, and Agnes Kanyan. "Managing relationship marketing in the food service industry." Marketing Intelligence & Planning 32, no. 3 (2014): 293–310. http://dx.doi.org/10.1108/mip-10-2012-0116.

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Purpose – The purpose of this paper is to propos a new measuring instrument for relationship marketing which is uniquely designed for the foodservice industry. In particular, the underlying dimensions of relationship marketing as perceived by customers are identified, and strategies for the enhancement of relationship marketing program are put forward. Design/methodology/approach – The proposed 31-item instrument has been empirically tested for unidimensionality, reliability and validity using both exploratory and confirmatory factor analysis Findings – A factorial analysis suggests that relat
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Books on the topic "Important marketing instrument"

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Bădin, Andrei L. Marketing cultural. Strategii de marketing in serviciile culturale. Editura Universitara, 2021. http://dx.doi.org/10.5682/9786062812850.

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Marketingul cultural, domeniu in plina expansiune in contextul dezvoltarii industriei creative, are la dispozitie, prin aceasta teza, importante resurse stiintifice teoretice si practice, care completeaza golurile de cunoastere in acest sector si contribuie la identificarea unui instrumentar specific si adaptat de lucru. Lucrarea pune la dispozitia cercetatorilor o revizie critica a literaturii de specialitate si o incadrare teoretica riguroasa a sectorului studiat, bazata pe asemanarile care includ domeniul in sfera mai larga a marketingului sectorial al serviciilor, precum si pe particularit
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Marques, Marcia Alessandra Arantes, ed. Participação Política no Facebook e Twitter Comunicação Estratégica de Campanhas nas Eleições 2012 em Natal (RN). Bookerfield Editora, 2022. http://dx.doi.org/10.53268/bkf22050700.

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A prática da participação política digital com a apropriação do Facebook e Twitter em estratégias políticas eleitorais A cada quatro anos, os brasileiros vão às urnas eleger seus representantes a prefeito e vereadores. Um passo importante no exercício da cidadania e na renovação das esperanças por uma nação mais desenvolvida nos âmbitos social, econômico e político almejado por cada voto computado. A decisão sobre a quem depositar nossas expectativas não é tarefa fácil. Envolve, sobretudo, uma análise crítica dos programas de governo, da vida pregressa e das propostas de cada concorrente. Apes
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Book chapters on the topic "Important marketing instrument"

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Winters, Amelie. "Study 3: Importance of Marketing Instruments for Repurchase Intentions in Omni-Channel Retailing." In Omni-Channel Retailing. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-34707-9_4.

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Chomać-Pierzecka, Ewa, and Jacek Stasiak. "Domestic Tourism Preferences of Polish Tourist Services’ Market in Light of Contemporary Socio-economic Challenges." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_52.

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AbstractThe available literature insufficiently explores the themes of socio-economic conditions determining the state of Polish tourism sector. In addition to the COVID-19 pandemic, the war in Ukraine and its economic impact is an important factor creating the contemporary operating reality. Recognising the important role of tourism in the Polish economy and the diagnosed gap in the literature, it was considered reasonable and valuable to scientifically identify the presented issues, with particular emphasis on the national dimension of tourism activity. The aim of this paper is to analyse an
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Barwińska-Małajowicz, Anna, and Radosław Pyrek. "Workers’ Competencies in the Context of Industry 4.0. The Case of Poland." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_108.

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AbstractCompetencies play an extremely important role in today's world. The discussion around human resources is increasing in the context of the fourth industrial revolution. There is an emerging need for competencies that enable employees, businesses and society to function effectively in the digital reality. Competition in the digital era is increasing and more aggressive. Employers need highly skilled employees who can handle all the new market challenges. Competencies of Industry 4.0 help companies stay competitive and adapt to a rapidly changing business environment. Investing in the dev
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Ruggieri, Alessandro, Cecilia Silvestri, and Michela Piccarozzi. "Consumerism, Market Analysis and Impact on Business Plan Definition." In Marketing and Consumer Behavior. IGI Global, 2015. http://dx.doi.org/10.4018/978-1-4666-7357-1.ch011.

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Creating a company is an event of great uncertainty and complexity. Many variables are to be considered and trying to predict the future development of the business is particularly important. A set of market and strategic analysis instruments can help entrepreneurs to define and solve problem in the start-up phase and to understand the potentialities of business. In particular, the analysis of consumerism is a particularly important factor in order to outline the development of demand and consumer behaviour. Therefore, the first instrument is certainly the business plan; it is necessary to exp
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Gonçalves, Pedro Ruben, Bruno Barbosa Sousa, João Abreu, and Manuel Sousa Pereira. "Marketing Plan and Territorial Management." In Advances in Logistics, Operations, and Management Science. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-1548-4.ch007.

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The territorial development strategies constitute an important instrument for the adequate growth and pursuit of development mechanisms transversal to different local dynamics. Territorial Marketing has assumed, in addition to Strategic Planning, a relevant importance in view of the high competitiveness between territories. Territorial Marketing assumes itself as an important working tool in the strategic planning of territories, regardless of its magnitude and typology, enhancing the promotion and development of regions taking into account existing needs and potential. The present chapter is
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Mišič, Katja Udir, and Klement Podnar. "Steps toward a City Marketing Mix and Its Perception Measurement." In Destination Management and Marketing. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-2469-5.ch060.

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Cities compete for limited resources and face various challenges. Changing conditions have increased awareness and interest in city marketing. However, in order to achieve a competitive advantage in the acquisition of investments, tourism and community development, change in the city marketing mix is most important. Marketing experts transferred general marketing concepts to be within the scope of cities, but due to the complexity of the structure of the city, the best model in the context of marketing mix has still not been found. Any attempt in this direction is therefore theoretically and p
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Mišič, Katja Udir, and Klement Podnar. "Steps toward a City Marketing Mix and Its Perception Measurement." In Strategic Place Branding Methodologies and Theory for Tourist Attraction. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-0579-2.ch004.

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Cities compete for limited resources and face various challenges. Changing conditions have increased awareness and interest in city marketing. However, in order to achieve a competitive advantage in the acquisition of investments, tourism and community development, change in the city marketing mix is most important. Marketing experts transferred general marketing concepts to be within the scope of cities, but due to the complexity of the structure of the city, the best model in the context of marketing mix has still not been found. Any attempt in this direction is therefore theoretically and p
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Ruggieri, Alessandro, Cecilia Silvestri, and Michela Piccarozzi. "Consumerism, Market Analysis and Impact on Business Plan Definition." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5880-6.ch019.

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Creating a company is an event of great uncertainty and complexity. Many variables are to be considered and trying to predict the future development of the business is particularly important. A set of market and strategic analysis instruments can help entrepreneurs to define and solve problem in the start-up phase and to understand the potentialities of business. In particular, the analysis of consumerism is a particularly important factor in order to outline the development of demand and consumer behaviour. Therefore, the first instrument is certainly the business plan; it is necessary to exp
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Belchior-Rocha, Helena, Filomena Nogueira Almeida, and Ricardo Abreu. "IoT Sustainability in Higher Education." In Smart Marketing With the Internet of Things. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5763-0.ch010.

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The widespread use of new information technologies has brought new challenges to society and in particular to forcing innovation in education and training by changing the paradigm of education. However, there still seems to be no consensus on how best to use new information technologies in educational practices. In this context, and because it is important to know, debate, think, and plan the future role of these new technologies in teaching/training, the authors conducted an exploratory study with the Delphi technique. The experience and creativity of a panel of experts will lead to a categor
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Sujith T. S. and M. Sumathy. "The Mediating Role of Customer Satisfaction on Brand Loyalty in Relation to Service Quality and Price Among Telecommunication Companies." In Promoting Consumer Engagement Through Emotional Branding and Sensory Marketing. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-5897-6.ch008.

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The present study aimed at examining the influence of service quality and price on brand loyalty through the mediating effect of customer satisfaction. The researcher prepared a well-structured questionnaire and collected data from 150 customers on a convenient sampling method. The population of the study area is Kerala state. The study identified that any change in service quality and price will yield a 37% change in the dependent variable that is the loyalty of the customer. The study also found that there is a mediating effect between the independent and dependent variable. The researcher c
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Conference papers on the topic "Important marketing instrument"

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Giffinger, Rudolf, and Gudrun Haindl. "Smart cities ranking: an effective instrument for the positioning of cities?" In International Conference Virtual City and Territory. Centre de Política de Sòl i Valoracions, 2009. http://dx.doi.org/10.5821/ctv.7571.

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Because of radical economic and technological changes cities are facing growing competition for investors, tourists, qualified labour or international events over the last decades (see Begg 1999). As a
 consequence city rankings have experienced a remarkable boom: On the one hand the comparison of cities can support investors in their choice of location, on the other hand it can be an important guide for
 the cities to judge their strengths and weaknesses and to define their goals and strategies for future development and better positioning in the urban system. However, there is some
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Ichim, Alexandru-Mihăiță, and Andrei Dorian Panduru. "Who Is More Rational During a Crisis Situation: Men Who Do Not Spend Their Money or Women Who Think About the Future?" In 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/005.

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The COVID-19 pandemic was one of the most important events in entire world history. This event changed and influenced human lives forever. The changes in human behavior were so relevant when the pandemic started. Furthermore, due to the recorded data and our personal experiences, research on this subject can serve as an instrument to reduce and minimize the impact of future health crises. We need to analyze, study, and draw significant conclusions to understand as much as possible how consumers reacted in order to avoid such situations in the future. In this article, I analyze data obtained fr
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Kocarieva, Cinara. "Evaluation of the Effectiveness and Efficiency of Marketing in the System of Reforms in the Management of Enterprises." In International Conference on Eurasian Economies. Eurasian Economists Association, 2020. http://dx.doi.org/10.36880/c12.02451.

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Marketing productivity models provide a common conceptual framework for future research. These models also define a common conceptual framework for the creation of instrumental models for marketing productivity management. At the same time, it is necessary to further study the most important relationship of marketing results with financial indicators and indicators of performance evaluation of the enterprise as a whole. The development of these models is associated with the creation of more complex systems that reflect the relationship of indicators at the level of management. Marketing produc
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Neagu, Anamaria, Bujor ionel Pavaloiu, Ioana raluca Guica, Liviu mihail Mateescu, and George Dragoi. "THE USE OF SOCIAL MEDIA MARKETING IN HIGHER EDUCATION ENROLLMENT, A ROMANIAN PERSPECTIVE." In eLSE 2020. University Publishing House, 2020. http://dx.doi.org/10.12753/2066-026x-20-073.

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The present paper represents an introspection into the world of social media marketing (SMM) with focus on higher education institutions (HEI). The continuous expansion of social media allows universities to move closer to the millennial generation. Since education is about acquiring knowledge, transferring information, and professional development all of them being subject of the individual evaluation of the student, traditional marketing channels are not enough. Spreading flyers, printing brochures, web-sites, or word of mouth (WOM) are examples of promotional instruments that have been used
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Ćirić, Saša. "Price Promotions and Brand Growth." In 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. University of Novi Sad, Faculty of Economics in Subotica, 2024. http://dx.doi.org/10.46541/978-86-7233-428-9_424.

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Price is one of the important instruments in the process of marketing management. The success of investing in a brand can also be seen through its price elasticity. The price shows how the investment in the brand is capitalized, because the increase in prices, which is not initiated by the increase in costs, can be reflected in the increase in the profit of the brand. According to that, price changes, whether they are long-term or temporary, have an impact on other parameters of brand effectiveness. The aim of this paper is to try to link price actions (temporary price reductions) and long-ter
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Gao, Yan, Haifeng Zhang, Li Cong, Zisi Huang, and Qiao Geng. "Research of Outer and Inner Parts for Reducing Noises in Rotary Compressors." In ASME 2005 International Mechanical Engineering Congress and Exposition. ASMEDC, 2005. http://dx.doi.org/10.1115/imece2005-80653.

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With the requirement of low noises in the airconditioner marketing, noise problems have been becoming an important task in the design of compressors. In this paper, the achievements of reducing compressor noises in our company are introduced and the impacts of outer and inner parts of the compressor, such as case’s thickness, foot’s shape and muffles, are discussed. Kinds of methods are used. Noise resources and the frequency of peak value are analyzed using theoretical calculation of professional software, such as CAE and SYSNOISE and phonometry of special instruments. On the basis, some modi
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Çiftçi, Hakkı. "A Summary of Eurasia and Turkey as Selected Economic Indicators." In International Conference on Eurasian Economies. Eurasian Economists Association, 2017. http://dx.doi.org/10.36880/c08.01891.

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Turkey aiming to be the production base of Eurasia for medium and high technology products; Abbreviated terms of SME support, sectoral policies, infrastructure studies, incentive schemes, or other harmonization of various areas such as regional differences. It plays an important role in the sales and marketing of medium and high-tech sectors, such as the number of SMEs, population structure, geographical and strategic location as well as innovation, technology and value economy. Increasing their share in production and exports, pushing molds come out of the branded industry concept and within
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Pamfilie, Rodica, Robert Bumbac, and Andreea Orindaru. "INNOVATIVE E-LEARNING BENEFITS FOR UNIVERSITIES AND COMPANIES." In eLSE 2013. Carol I National Defence University Publishing House, 2013. http://dx.doi.org/10.12753/2066-026x-13-173.

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The contemporaneous era has enhanced the accomplishment of new and complementary competencies eliminating borders between people and knowledge through the proliferation of e-learning worldwide. The e-learning system could and is bound to become one of the most efficient and accessible method for acquiring knowledge, a resource that has become companies' main active regardless of the acknowledgement or investment in this important asset. Based on the e-learning expansion, the paper evaluates if and how this new learning system with its alternative education methods has the capacity to create an
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Mustata, Cristian, Ioana Mustata, Catalin george Alexe, and Catalina monica Alexe. "TECHNICAL COMMUNICATION IN THE CONTEXT OF ONLINE TEACHING." In eLSE 2021. ADL Romania, 2021. http://dx.doi.org/10.12753/2066-026x-21-110.

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TTechnical communication is important for enterprises with technical products as it impacts the marketing mix in many ways, starting from the product itself, especially in the case of digital products, and extending to the communication mix that can be enriched with different elements of technical communication. The present paper aims to analyse the role of technical communication in education within the domain industrial engineering and management as well as the potential of technical communication related elements to increase the learning motivation of students in the online teaching context
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Abeyruwan, N., H. Wijesekara, H. Weerasuriya, A. Amarasekera, V. Rajapakse, and K. Wisenthige. "Enhancing Export Potential: The Synergistic Impact of Digitalisation and Export Market Orientation in Driving Export Success in Sri Lanka's Apparel Sector." In Proceedings of the 3rd International Conference on Sustainable & Digital Business. SLIIT Business School, 2024. https://doi.org/10.54389/oxcr2926.

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The purpose of this study is to examine the impact of digitalisation on the performance of Sri Lankan apparel exporters, both directly and indirectly. The indirect effect of digitalisation on export performance is evaluated through the mediation of export market orientation (EMO). EMO is the export ventures’ effort to infuse marketing strategies into its export activities. Given that apparel export ventures have embraced digital capabilities, the evaluation was conducted using data collected from 87 apparel manufacturing exporters in Sri Lanka operating on medium and large scale. Primary data
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Reports on the topic "Important marketing instrument"

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León Guerrero, Jenny Patricia, and Juan Camilo Vega Guerrero. La competitividad endógena en emprendimientos sociales en la ciudad de Bogotá y Buenaventura. Universidad Nacional Abierta y a Distancia, 2023. http://dx.doi.org/10.22490/ecacen.6937.

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El presente documento busca identificar los factores de mercadeo interno que inciden en organizaciones de emprendimiento social de localidades de Bogotá y Buenaventura, mediante cuestionarios aplicados a los representantes legales o CEO de 20 organizaciones de este tipo, estas encuestas se aplicaron durante el primer y segundo semestre del 2022 por medio de un instrumento que consta de 8 componentes y 17 preguntas. El estudio se articula con el proyecto de investigación de la ECACEN denominado: La competitividad endógena de marketing en organizaciones de emprendimiento social en Colombia. De e
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Brockmann, Kolja, and Lauriane Héau. Mapping the Spread of NewSpace Companies Developing, Testing, Producing or Marketing Missile-related Technology: A Pilot Study. Stockholm International Peace Research Institute, 2024. http://dx.doi.org/10.55163/lphi5189.

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The growth of the NewSpace sector over the past 20 years has resulted in the creation of many NewSpace companies developing, testing, producing or marketing missile-related technology, both in partners of the Missile Technology Control Regime (MTCR) and non-partners. NewSpace is changing the nature of the space industry, exacerbating missile proliferation risks and posing challenges for the effective implementation of export controls. A SIPRI pilot study has mapped the missile-related NewSpace industry of 84 selected states, including MTCR partners, adherents and non-participating states. Over
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Brockmann, Kolja, and Lauriane Héau. The Expansion of the NewSpace Industry and Missile Technology Proliferation Risks. Stockholm International Peace Research Institute, 2024. http://dx.doi.org/10.55163/czsk1790.

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The rise of innovation and commercialization in the global space sector, referred to as ‘NewSpace’, has resulted in transformative changes within the industry. NewSpace creates challenges for the effective implementation of export controls and may exacerbate missile proliferation risks. A SIPRI pilot study has mapped the missile-related NewSpace industry of 84 selected states. These include Missile Technology Control Regime (MTCR) partners—major supplier states that have agreed common guidelines for exports of missiles and missile-related technology to prevent the proliferation of missiles cap
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