Relevant bibliographies by topics / Industrial enterprise marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Industrial enterprise marketing'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "Industrial enterprise marketing"

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Rumyk, Ihor, and Serhii Pyzhianov. "ECONOMIC APPROACHES TO THE FUNCTIONING OF THE MARKETING SYSTEM AT INDUSTRIAL ENTERPRISES." "Scientific notes of the University"KROK", no. 4 (December 30, 2022): 9–19. http://dx.doi.org/10.31732/2663-2209-2022-68-9-19.

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The article examines the current issues of organizing marketing activities and the functioning of modern marketing systems at industrial enterprises. The main goal of marketing activity of industrial enterprises is determined. Based on this, the authors formulated the task of marketing industrial enterprises. The content of the enterprise's marketing activity is defined and all its modern components are described in detail. The structural approach to the economic description of the process of managing the marketing activity of an industrial enterprise is applied, its main stages are indicated.
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ТELNOV, A., and S. RESHMIDILOVA. "FORMATION OF PERSONNEL MARKETING AT THE INDUSTRIAL ENTERPRISE." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 228–32. https://doi.org/10.31891/2307-5740-2020-286-5-42.

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Modern development of industrial enterprises can be achieved through the efficient use of its staff. This necessitates the marketing orientation of personnel management. The current stage of scientific and technological development, development of new technologies, radical economic reforms have led to a change in functions, methods and approaches to personnel management in general and the allocation of a new direction in this area – personnel marketing. Today, personnel marketing is the most important component of the personnel management system of the enterprise and allows to solve a number o
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Fomichenko, I., O. Kondratenko, T. Rudenko, and M. Brant. "Organization of Marketing Activities of Industrial Enterprises in Modern Business Conditions." Economic Herald of the Donbas, no. 3 (61) (2020): 139–45. http://dx.doi.org/10.12958/1817-3772-2020-3(61)-139-145.

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The article considers topical issues of organization of marketing activities at industrial enterprises. The reasons for the need to implement and use methods and tools of modern marketing are indicated. The components and separate functional tasks of marketing activity at industrial enterprises are given. The stages of formation of the marketing management system of the enterprise are revealed. It is noted that a systematic approach to marketing management of the enterprise involves the use of marketing tools in the management process. The main elements of the marketing management system of th
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Sultanov, Shoxjahon Rahmon oglu, and Feruza Rustambek qizi Rustambekova. "ORGANIZATION AND MANAGEMENT OF MARKETING IN INDUSTRIAL ENTERPRISES." EURASIAN JOURNAL OF LAW, FINANCE AND APPLIED SCIENCES 2, no. 4 (2022): 139–42. https://doi.org/10.5281/zenodo.6506104.

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This article discusses the concept and essence of marketing, the role of marketing in the activities of the enterprise or firm, the organization of marketing activities in industrial enterprises, the conditions of marketing activities and marketing management in industrial enterprises, the most important components of the marketing complex .
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Tsybko, N. O. "INDUSTRIAL ENTERPRISE MARKETING ENVIRONMENT IN THE MODERN COMPETITIVE MARKET." Proceedings of Scientific Works of Cherkasy State Technological University Series Economic Sciences, no. 63 (December 21, 2021): 69–74. http://dx.doi.org/10.24025/2306-4420.63.2021.248547.

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The main stages of studying the marketing environment of the enterprise as a modern marketing methodology in the industrial market by its decomposition into constituent parts are considered. An example of the characterized consumer preferences required for the introduction of a new engineering industry product is suggested. The structure of machine-building enterprise internal and external marketing indicators underlying the study of the marketing environment in a competitive market is determined. The estimation model of consumer preferences of machine-building enterprises is presented. 
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Kalmanovych, Oleksandr. "TECHNOLOGIES FOR ENSURING EFFECTIVE MARKETING ACTIVITIES OF INDUSTRIAL ENTERPRISES." Herald of Khmelnytskyi National University 294, no. 3 (2021): 182–85. http://dx.doi.org/10.31891/2307-5740-2021-294-3-28.

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In the conditions of strengthening of integration and globalization processes, frequent changes of conditions of functioning the industrial enterprises need to create adaptation mechanisms, to improve system of management of financial and economic activity, to define directions of increase of competitiveness of production and prospects of expansion of markets, and also to improve marketing activity. Making changes in the processes of marketing research, the formation of marketing strategies, market segmentation with consideration of issues regarding product positioning will increase the level
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GORETA, LIUBOV. "MARKETING STRATEGIC ANALYSIS AS A MEANS OF ENERGY SAVING MEASURES FORMATION AT INDUSTRIAL ENTERPRISES OF UKRAINE." Herald of Khmelnytskyi National University 292, no. 2 (2021): 54–59. http://dx.doi.org/10.31891/2307-5740-2021-292-2-9.

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The article proposes the using of a marketing strategic analysis tool ‒ the GE / McKinsey matrix. The matrix is based on two factors: «enterprise competitiveness» and «market attractiveness». The proposals were tested at the machine-building enterprise of Public JSC NASOSENERGOMASH (Sumy, Ukraine). The enterprise`s strategic state is determined; the marketing strategy of the enterprise development is proposed and a set of energy saving measures is formed. For formations of the marketing strategy of Ukrainian industrial enterprises it is necessary to conduct a strategic analysis of the market s
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Amelnytska, Olena, Olena Mizina, and Maryia Amelnytska. "IMPROVEMENT OF MARKETING STRATEGIC MANAGEMENT AT THE INDUSTRIAL ENTERPRISE." Economical 1, no. 1(22) (2020): 5–17. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-5-17.

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Purpose. Development of theoretical foundations and development of methodological recommendations for the formation and improvement of marketing management strategies in industrial enterprises, taking into account the specifics of their industry affiliation. Method. The study of the essence and components of strategic marketing management is based on the methods of systems analysis and synthesis. The analysis of the stages of formation of strategic marketing management at an industrial enterprise is carried out on the basis of structural and logical methods. Results. The approaches of differen
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Panchenko, Vladimir, Halyna Levkiv, Bohdana Kosovych, Oksana Butkevych, and Vitalii Nianko. "INFLUENCE OF MARKETING STRATEGY ON IMPROVING THE FINANCIAL PERFORMANCE OF INDUSTRIA ENTERPRISES." Financial and credit activity problems of theory and practice 6, no. 53 (2023): 460–70. http://dx.doi.org/10.55643/fcaptp.6.53.2023.4230.

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Neglect of marketing tools and the lack of a clear strategic guideline when promoting a product create negative consequences for most industrial enterprises in Ukraine, which raises the issue of demonstrating how a successful marketing strategy can significantly affect the finances of such open socio-economic systems. The main purpose of the article is to present an approach to reflect the positive financial consequences in the activities of an enterprise from a successfully implemented marketing strategy in the industrial products market. The object of the study is the activities of industria
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Kravchenko, Maryna, Roman Romanchuk, and Bash Serhii. "Formation of the Marketing Strategy of an Industrial Enterprise in the Conditions of Crisis." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 10(43) (2023): 125–32. http://dx.doi.org/10.32515/2663-1636.2023.10(43).125-132.

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The article is devoted to the problem of forming a marketing strategy for an industrial enterprise in a crisis. Crisis phenomena in the marketing environment surrounding industrial enterprises occur regularly, so they should be treated not as a catastrophe, but as ordinary problems that need to be solved in a working order. The article systematizes the main classification features in the development of anti-crisis strategies, studies the types of marketing strategies of an enterprise in a crisis, classifies marketing strategies at different stages of anti-crisis management with predictable res
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Dissertations / Theses on the topic "Industrial enterprise marketing"

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Bechtle, Scott Edward. "Crimson Eagle Global Enterprise." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2340.

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This project for Crimson Eagle Global Enterprise is the initial step in developing a strategic business plan. The traditional business plan contains many sections (business description, marketing, competition, operating procedures, personnel, business insurance, and finacial data). Using a different style, this project simply highlights those sections, rather than going into detail.
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Sinkevičius, Justinas. "Industrial enterprises project management." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120723_111007-41367.

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In the final master work is analysing the industrial project management, its system and practical issues. Therefore is made analysis of theoretical aspects of fundamental project management methods. Questionnaire of manufacturing sector was made. Collected data about projects and its implementation from 42 enterprises of Lithuania industrial enterprises. Analysis is made by statistical data and empirical research results to evaluate parameters and successfulness of project management in industrial enterprises. Regression relationships are defined between organizational parameters and project i
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Мазур, Г. А. "Маркетинг промислового підприємства ПП «ІНТЕР СКЛАД»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Mazur.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти промислового маркетингу, його сутність та передумови розвитку, методи оцінки ефективності здійснення заходів промислового маркетингу на підприємстві. Проаналізовано характеристику економічної та фінансової діяльності підприємства, макро- і мікросередовище ПП «ІНТЕР СКЛАД», ефективність комплексу маркетингу ПП «ІНТЕР СКЛАД». Запропоновано напрямки удосконалення маркетингу на ПП «ІНТЕР СКЛАД» та економічно обґрунтуванно шляхи вдосконалення маркетингової д
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Сигида, Любов Олексіївна, Любовь Алексеевна Сигида, Liubov Oleksiivna Syhyda та Є. В. Макаренко. "Особливості та значення маркетингового аудиту на промислових підприємствах". Thesis, Харківський державний університет харчування та торгівлі; Видавництво Іванченка І.С, 2018. http://essuir.sumdu.edu.ua/handle/123456789/70722.

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Маркетинговий аудит є ключовим механізмом регулювання та контролю діяльності підприємства. Ця процедура дає можливість вчасно виявити нечітко визначені цілі чи неефективну стратегію, виправити недоліки в різних сферах діяльності підприємства. Тому аудит справедливо вважається основою ефективної діяльності підприємств та впровадження до неї стратегічних змін.<br>Маркетинговый аудит является ключевым механизмом регулирования и контроля деятельности предприятия. Эта процедура дает возможность вовремя выявить нечетко определеные цели или неэффективную стратегию, исправить недостатки в различных сф
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Тимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Типологізація рішень за видами інтегрованих маркетингових комунікацій". Thesis, ТОВ «ДД «Папірус», 2013. http://essuir.sumdu.edu.ua/handle/123456789/37543.

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Сучасні умови діяльності промислових підприємств з високим рівнем конкуренції у комунікаційному середовищі та великою кількістю бар’єрів на шляху до реалізації стратегії формують необхідність у науково обґрунтованих та перевірених на практиці методичних рекомендаціях, які дозволяють не тільки оцінити ефективність маркетингових комунікацій (МК), а й полегшують процес прийняття рішень щодо просування у майбутньому.
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Тимохіна, Яна Олександрівна, Яна Александровна Тимохина та Yana Oleksandrivna Tymokhina. "Вибір маркетингової стратегії синтезованих комунікацій промислового підприємства". Thesis, ТОВ "ДД "Папірус", 2014, 2014. http://essuir.sumdu.edu.ua/handle/123456789/37610.

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Маркетингова стратегія комунікацій являє собою комплексну програму дій, яка спрямована на вибір пріоритетних інструментів та заходів маркетингових комунікацій (МК), синтезування їх особливостей та отримання синтезованого ефекту за рахунок посилення впливу МК на споживачів.
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Росохата, Анна Сергіївна, Анна Сергеевна Росохатая та Anna Serhiivna Rosokhata. "Формування далекострокових тенденцій як запорука ефективного маркетингу промислового підприємства". Thesis, Сумський державний університет, 2016. http://essuir.sumdu.edu.ua/handle/123456789/46353.

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На сьогоднішній день загальновідомим фактом є твердження, що ефективна та успішна діяльність промислового підприємства залежить не лише від наявних ресурсів, а й від ефективного використання ринкових можливостей. Так, маркетинг промислового підприємства багато в чому залежить від далекострокових прогнозів розвитку ринку та загалом зовнішнього середовища суб’єкта господарювання.
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Бєлякова, О. В. "Стратегічне маркетингове планування на підприємствах ефективно розвиненого регіону". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47124.

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В даний час в системі ринкових відносин не одне підприємство не може ефективно функціонувати без використання маркетингових заходів. Корисність маркетингу є доведеною часом і практикою. Це відбувається тому, що потреби людей – безмежні, а ресурси підприємства обмежені.
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Койчева, І. Д. "Маркетинг промислового підприємства на прикладі ПАТ «Одескабель»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Koicheva1.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти та особливості маркетингу промислового підприємства ПАТ «Одескабель». Визначено особливості маркетингу промислового підприємства, встановлено методи оцінювання та управління ним. Проаналізовано динаміку основних показників діяльності ПАТ «Одескабель», його рентабельність та ліквідність. Здійснено опис продукції підприємства включаючи її розподіл за стадіями життєвого циклу товару, визначено цінову політику підприємства та встановлені його основні знижки,
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Івашова, Надія Василівна, Надежда Васильевна Ивашова та Nadiia Vasylivna Ivashova. "Напрямки аудиту комунікаційного потенціалу сайту підприємств, що виготовляють продукцію промислового призначення". Thesis, ТОВ "ДД "Папірус", 2014. http://essuir.sumdu.edu.ua/handle/123456789/37251.

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В умовах значних та швидких ринкових змін - ускладнення доступу до ринків збуту Росії та відкриття нових можливостей співпраці з країнами Європи, підприємства, які виробляють продукцію промислового призначення, вимушені шукати ефективні канали пошуку та співпраці із потенційними споживачами на нових ринках.
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Books on the topic "Industrial enterprise marketing"

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Poler, Raúl. Enterprise Interoperability V: Shaping Enterprise Interoperability in the Future Internet. Springer London, 2012.

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Grigoryan, Ekaterina. Integrated quality management system at the enterprises of the military-industrial complex. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1095033.

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In modern conditions, an integrated quality management system (ISMC) that meets the requirements of several international standards and contributes to improving the efficiency of enterprise management, creating conditions for its sustainable development, as well as the competitiveness of the enterprise and its products is becoming more and more popular.&#x0D; The monograph considers theoretical and methodological approaches to quality management at the enterprise. The relevance of the application of an integrated quality management system, including at the enterprises of the military-industria
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W, Turnbull Peter, and Valla Jean-Paul, eds. Strategies for international industrial marketing: The management of customer relationships in European industrial markets. Croom Helm, 1986.

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K, Rao K. L., and International Center for Public Enterprises in Developing Countries., eds. The State, public enterprises, and the market place. International Center for Public Enterprises in Developing Countries, 1988.

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José, Rivera Izam, ed. Casos de empresas: Estrategia, finanzas, marketing, recursos humanos. Ediciones Universidad Católica de Chile, 2000.

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A, Rosenbaum Barbara, ed. The supply chain network @ Internet speed: Preparing your company for the E-commerce revolution. AMACOM, 2001.

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Ikem Bụ Chukwu B. Ngwoke. Education for youth empowerment. African Marketing Development Foundation, 2006.

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Lewis, James H. Building minority businesses. Chicago Urban League, Dept. of Research and Planning, 1997.

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Bhargava, Jyoti. Marketing management and human resource development. Chugh Publications, 1995.

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Chakor, Abdellatif. Management et marketing stratégique: Cas des entreprises Marocaines. Première Edition, 2011.

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Book chapters on the topic "Industrial enterprise marketing"

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Pradana, Mahir, Dian Gita Utami, Andi Sri Wahyuni, Serpian Serpian, Ahmadi Usman, and Ani Dyah Astuti. "Digital Marketing Strategy in Indonesia: A Short Bibliometric Review." In Proceedings of the International Conference on Enterprise and Industrial Systems (ICOEINS 2023). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-340-5_25.

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Liu, Peng-hui, and Li Gao. "Sports Marketing is a Weapon to Strengthen the Brand Value for Modern Enterprise." In The 19th International Conference on Industrial Engineering and Engineering Management. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-38427-1_121.

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Yue, Wu. "The Application Research on Tourism Enterprise Implementing Precision Marketing in the Era of High-Speed Rail." In Proceedings of 2015 2nd International Conference on Industrial Economics System and Industrial Security Engineering. Springer Singapore, 2015. http://dx.doi.org/10.1007/978-981-287-655-3_1.

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Wang, Li-li, Yue-wu Wang, and Wen-ming Sun. "Study on the Relationship Between Human Capital Management and Agricultural Enterprise Performance—Based on Different Marketing Strategy." In Proceedings of 20th International Conference on Industrial Engineering and Engineering Management. Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40072-8_82.

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Schetinina, Ekaterina, Elena Krasnoperova, Elena Schetinina, and Yuri Bogkov. "Express Assessment of Business and Marketing Environment of an Industrial and Transport Enterprise on the Basis of Probabilistic-Attributive Approach Assessment." In Lecture Notes in Networks and Systems. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-11051-1_75.

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Mallinson, Jonathan. "6. 1913–14: A New Beginning." In William Moorcroft, Potter. Open Book Publishers, 2023. http://dx.doi.org/10.11647/obp.0349.06.

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We consider the practical difficulties faced by Moorcroft in his first year at the new factory, built to a tight budget and at high speed. The move to full production was inevitably slow, and the consequential financial pressures were compounded by continuing disputes with Watkin about the market value of stock which Moorcroft bought from Macintyre’s. Drawing on contemporary documents and ledgers, we examine the design of the new works and its informed compliance with the ‘Regulations for the Manufacture and Decoration of Pottery’, enacted in 1913. Its distinctiveness, though, lay not just its
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Krasyuk, Irina, and Maxim Pasholikov. "Features of Marketing Planning of Enterprises in the Digital Industrial Market." In Fundamental and Applied Scientific Research in the Development of Agriculture in the Far East (AFE-2022). Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-37978-9_3.

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Zhang, Dan, Yufeng Ma, Aixin Wang, Yue He, and Changzheng He. "Analysis of Enterprise Microblog Marketing in Different Industries Based on DEA Model." In Proceedings of the Eleventh International Conference on Management Science and Engineering Management. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-59280-0_72.

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Sun, Yi. "Research on Precision Marketing of Big Data in Small- and Medium-Sized E-commerce Enterprises." In Modern Industrial IoT, Big Data and Supply Chain. Springer Singapore, 2021. http://dx.doi.org/10.1007/978-981-33-6141-6_13.

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Li, Yang, and Shuang Wang. "Marketing Risk Assessment Method of Industrial and Commercial Enterprises Based on Convolutional Neural Network." In Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering. Springer Nature Switzerland, 2022. http://dx.doi.org/10.1007/978-3-031-18123-8_23.

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Conference papers on the topic "Industrial enterprise marketing"

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Kapustina, Larisa, Natalya Izakova, and Andrei Drevalev. "Marketing management of a small industrial enterprise." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.63.

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Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

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In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
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Solov’eva, S. V. "THE THEORETICAL ASPECTS OF THE DEVELOPMENT AND IMPLEMENTATION OF THE COMPANY'S PRODUCT STRATEGY." In New forms of production and entrepreneurship in the coordinates of neo-industrial development of the economy. PD of KSUEL, 2020. http://dx.doi.org/10.38161/978-5-7823-0731-8-2020-164-168.

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The article discusses the theoretical aspects of the formation of the enterprise’s product strategy. Formed tasks to be solved using the product strategy. An example of classification of product strategies is given. The necessity of orientation of the product policy of the enterprise to the market segment, positioning for the successful operation of the enterprise is shown. The significant role of product strategy in making marketing decisions by enterprise management.
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Shavernev, A. O. "Evaluation of marketing effectiveness as a basis for the development of a marketing program of a manufacturing enterprise." In All-Russian Scientific Conference on Achievements of Science and Technology. Krasnoyarsk Science and Technology City Hall, 2021. http://dx.doi.org/10.47813/dnit.2021.2.385-389.

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The article analyzes various methods for evaluating the effectiveness of marketing. The author justifies the need for an integrated approach to assessing the effectiveness of the marketing activities of an industrial enterprise, taking into account both internal and external economic indicators. In addition, the article shows that assessing the effectiveness of marketing activities is a necessary basis for developing the company's marketing policy, its strategy and tactics, as well as a specific marketing program.
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Reichert, Michael. "Home Country Effect in Industrial Markets Does it Pay to Rely on Country Image for Domestically Produced Industrial Goods?" In Annual International Conference on Enterprise Marketing and Globalization (EMG 2016). Global Science & Technology Forum (GSTF), 2016. http://dx.doi.org/10.5176/2251-2098_emg16.12.

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Красюк, Ирина Анатольевна, and Алексей Юрьевич Брагин. "IMPROVING THE MARKETING MIX AS A METHODOLOGICAL BASIS FOR THE FORMATION OF KEY COMPETENCIES OF AN INDUSTRIAL ENTERPRISE." In Наука. Исследования. Практика: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Февраль 2022). Crossref, 2022. http://dx.doi.org/10.37539/srp301.2022.15.65.009.

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В статье рассмотрены маркетинговые инструменты, применяемые промышленными предприятиями, на рынке В2В. Показано эволюционное развитие комплекса маркетинга, определены области ключевых компетенций. Сформирован методологический базис развития ключевых компетенций, содержательное наполнение которого определяет совершенствование комплекса маркетинга, а диалектику направлений исследования компетентностный подход. The article discusses marketing tools used by industrial enterprises in the B2B market. The evolutionary development of the marketing complex is shown, the areas of key competencies are id
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Lu Zhang, Ying Peng, Yushui Chen, and Jianjun Gu. "Game analysis of Real estate enterprise to implement green marketing." In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339989.

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Xu Yang, Wei-jia Shi, and Zhao-hui Pei. "Marketing strategy research of the power enterprise based on 4C theory." In 2012 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII). IEEE, 2012. http://dx.doi.org/10.1109/iciii.2012.6339694.

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Berkutova, T. A., T. N. Ivanova, and N. F. Revenko. "Organizational Changes in the Marketing Activities of Industrial Enterprises in the Process of Forming Business Efficiency." In International Conference on Finance, Economics, Management and IT Business (FEMIB 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.69.74.002.

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The aim of the study is systematization of views on the co-evolution of marketing content in order to select tools for managing organizational changes in business efficiency in the development of economic relations. A systematic review of scientific literature on the topic of studying the content of marketing activities in the process of business formation was used as the main research method. Studies published between 2000 and 2024 were selected for analysis. As part of the primary selection, the authors analyzed more than 200 publications. The publications that best met the task of the study
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Fauziyyah, Fauziyyah, Endang Chumaidiyah, and Sari Wulandari. "Design and Marketing Performance Analysis on Unit Business Government and Enterprise Service Unit at Telkom XYZ Area by Using Balanced Scorecard for Marketing." In Proceedings of the 2018 International Conference on Industrial Enterprise and System Engineering (IcoIESE 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/icoiese-18.2019.46.

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Reports on the topic "Industrial enterprise marketing"

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Paul, Karen. Sustainability through Innovation in the Gateway of the EU: CIBER Visit to Ireland 2024. Florida International University, 2025. https://doi.org/10.25148/cob.2025.26.

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This paper explores a 7-day trip to Ireland undertaken by professors who came from more than a dozen universities, including those in marketing, accounting, organizational psychology and international business. This was a faculty development trip sponsored by FIU’s Center for International Business Education and Research (CIBER), housed at FIU Business, and Loyola Marymount University’s CIBER. Ireland occupies a particularly strategic position in the European economy. Northern Ireland is sill a part of Great Britain, and consequently left the European Union in 2020(“Brexit”), while Ireland rem
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Owusu, Samuel Ening, and Bahman Peyravi. The Impact of Trade Policies on International Marketing Strategies. Vilnius Business College, 2024. http://dx.doi.org/10.57005/ab.2024.1.3.

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This study explores the dynamic interplay between trade rules and worldwide marketing tactics, with the goal of elucidating the varied influence of global economic regulations on multinational firms. The research takes a mixed-methods approach, focusing on various industries and geographical locations and includes qualitative studies of trade regulations as well as quantitative assessments of their consequences for marketing tactics. The extensive literature analysis establishes a theoretical framework by investigating how tariff reductions, non-tariff obstacles, and free trade agreements affe
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Albert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.

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Following Schumpeter’s ideas, the Oslo Manual defines innovation as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations”. With the advent of the Fourth Industrial Revolution, governments have become even more cognizant of innovation as a major driver of economic performance, from output to productivity and competitiveness. The Philippine government acknowledges its role in establishing and maintaining a conducive policy environment
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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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