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Dissertations / Theses on the topic 'Influence strategies'

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Published: 4 June 2021

Last updated: 26 July 2025

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1

Majara, Tsepang David. "Condom influence strategies among university students." Thesis, University of Fort Hare, 2009. http://hdl.handle.net/10353/235.

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This study investigated influence strategies used by university students to negotiate condom use. The study examined the seven condom influence strategies (CISs) -withholding sex, direct request, seduction, relationship conceptualizing, risk information, deception, and pregnancy prevention- used by heterosexually active male and female students. The sample comprised of 156 first year students (male=44 and female=112). Statistically significant correlations were found among all the condom influence strategies subscales. Results suggest that the university students influence their partners in al

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Shah, Nirav Bharat 1979. "Influence strategies for systems of systems." Thesis, Massachusetts Institute of Technology, 2013. http://hdl.handle.net/1721.1/79341.

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Thesis (Ph. D.)--Massachusetts Institute of Technology, Dept. of Aeronautics and Astronautics, 2013.<br>This electronic version was submitted and approved by the author's academic department as part of an electronic thesis pilot project. The certified thesis is available in the Institute Archives and Special Collections.<br>Cataloged from department-submitted PDF version of thesis.<br>Includes bibliographical references (p. 141-149).<br>Distributed decision making has been identified as a source of managerial complexity for leaders of systems of systems (SoS). A new framework, AIR (Anticipati

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Yao, Jiong. "Interstate Influence Strategies in Border Crises: 1918-2015." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707385/.

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Within interstate militarized disputes, states use different kinds of influence strategies, like bullying, reciprocating, and trial-and-error. My dissertation examines state influence strategies within border disputes. This context serves as a hard test which could testify if state behaviors in world politics are mainly driven by the salience of contested issues. Or other factors, like leader militarized backgrounds (e.g., participating in rebellions or military service), may also at work. On the other hand, focusing on state influence strategies could be a promising direction to investigate t

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4

Hartman, Katherine B. "Influence strategies in retail sales situations contingency perspective /." [Bloomington, Ind.] : Indiana University, 2005. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:3185396.

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Thesis (Ph.D.)--Indiana University, 2005.<br>Source: Dissertation Abstracts International, Volume: 66-08, Section: A, page: 3009. Adviser: Rosann Spiro. Title from dissertation home page (viewed Oct. 5, 2006).

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Byrne, Ros, and n/a. "Influencing the boss : correlates of upward influence strategies." University of Canberra. Administration, 1994. http://erl.canberra.edu.au./public/adt-AUC20050202.165638.

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The research reported in this thesis examines some aspects of upward influence behaviours at work, and in particular, the relationship between type of influence behaviours used and a number of potential correlates, including sex of agent, sex of target, sex-role identity, locus of control, job level, job type (secretarial worker or not) and educational level of agent. To examine these relationships. 64 male and 173 female white-collar workers (at AS01 to AS06 levels, or equivalent) in three large organisations in Canberra (A.C.T.) were surveyed, with a questionnaire containing measures of inf

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6

Newton, Deborah Anne. "Influence strategies used by relational partners during disagreements." Diss., The University of Arizona, 1988. http://hdl.handle.net/10150/184520.

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Interpersonal influence refers to the strategies and tactics relational partners use to establish, reinforce, or alter each other's cognitions, emotions, and behaviors. It is argued that in close relationships, influence is used to attain instrumental goals, manage the relationship, and maintain desired identities. Six strategic categories, involving 36 tactics, were created to assess influence during the videotaped disagreements of fifty couples (N = 100). Correlational results suggest that: (1) relational partners are more persuasive when using strategies of other-support and content-validat

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7

Macht, Betsy Jean. "Strategies to Influence a Quality and Compliance Culture." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2668.

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In drug, medical, and consumer products businesses, leaders should establish strategies that ensure production of quality products and drive profitability. Sales of defective or substandard products carry a potential risk of unintended effects on the consumer. The purpose of this single case study was to explore the strategies used by leaders to influence a culture of quality and compliance, leading to production of saleable products, and business profitability. The conceptual framework of the theory of constraints served to guide the scope and data analysis for this study. Participants includ

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8

Kim, Kisun Kim. "How Message Strategies, Visual Strategies and Technology Affordances Influence Donation on Facebook Fundraiser Pages." Bowling Green State University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1595004889650708.

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9

Eurich, John. "The influence of Christianity on mating and parenting strategies." Thesis, University of British Columbia, 2012. http://hdl.handle.net/2429/43068.

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Previous research and theory suggest that religious salience should impact social behaviors. Therefore, it was predicted that making Christianity salient would lead to decreased promiscuity and increased valuation of children. In two experimental studies, results were inconsistent. In study 1, participants were reminded of their religious beliefs in the experimental condition before completing survey measures regarding their sexual attitudes and desire to have children. Results suggested that religious saliency decreased reports of short-term mating desire, but did not affect long-term mating

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10

Gumbert, Amanda A. "INFLUENCE OF RIPARIAN BUFFER MANAGEMENT STRATEGIES ON SOIL PROPERTIES." UKnowledge, 2013. http://uknowledge.uky.edu/pss_etds/27.

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The Kentucky Division of Water indicates that agriculture is responsible for 55% of the Commonwealth’s assessed streams not supporting their designated uses. Riparian buffers reduce nonpoint source pollution in agroecosystems by storing and cycling nutrients, stabilizing streambanks, increasing infiltration, and storing water. Specific information regarding riparian buffer management is needed for land managers to maximize buffer effectiveness at reducing agricultural contaminants impairing water quality. Baseline soil properties (texture, pH, C and nutrients) of the riparian buffer surroundin

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11

Vizzuso, John David. "Leadership Strategies to Influence Employee Engagement in Health Care." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/474.

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Hospitals are in a precarious financial position with declining reimbursement, eroding profit margins, and low patient satisfaction. The Patient Protection and Affordable Care Act of 2010 reform may decrease hospital reimbursement by $500 billion from 2010 to 2020, while low patient satisfaction may decrease profitability for hospitals by 27%. Employee disengagement may decrease patient satisfaction and consumer loyalty. The purpose of this phenomenological study was to explore the lived experiences of health care leaders as they worked to engage employees and provide better patient care. Impr

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12

Green, Elyssa. "The Influence of Leadership Engagement Strategies on Employee Engagement." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7145.

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The influence of leadership engagement strategies on employee engagement affects the retail distribution industry in the form of lower productivity, decreased profitability, and reduced sustainability. In 2017, the retail distribution industry lost more than $50 billion annually due to leader's inability to develop and implement robust leadership strategies to engage employees. The purpose of this single case study was to explore the influence of leadership strategies on employee engagement used by leaders in the retail distribution industry in Florida. Transformational leadership was the conc

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Mallalieu, Lynnea Anne. "An Examination of the Influence of Consumer Motivation on Salesperson Appraisal and Emotional Response to Salesperson Behavior." Diss., Virginia Tech, 2000. http://hdl.handle.net/10919/26303.

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This research examines the effects of consumer motivation during an interpersonal sales encounter. The research proposes that a consumer's motivational mind-set affects the consumer's cognitive appraisal of the salesperson and the consumer's subsequent emotional response. Of primary interest is the interaction between a consumer's motivation and a salesperson's behavior. A main thesis of this research is that a congruency mechanism operates between the consumer and the salesperson during a sales encounter. Depending on the consumer's mind-set and the behavioral orientation of the salespers

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Reinhardt, Douglas J. "Factors that influence learning retention for industrial maintenance technicians." Menomonie, WI : University of Wisconsin--Stout, 2007. http://www.uwstout.edu/lib/thesis/2007/2007reinhardtd.pdf.

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Carlos, Vanessa. "THE INFLUENCE OF CONTROL STRATEGY ON EVENT SEGMENTATION." CSUSB ScholarWorks, 2018. https://scholarworks.lib.csusb.edu/etd/623.

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The dual mechanism of cognitive control framework (DMC) describes cognitive control via two strategies: proactive and reactive. Individuals using a proactive strategy, focus on actively maintaining goal-relevant information in memory, whereas reactive individuals store goal-relevant information and retrieve it when cues are present. Reimer and colleagues (2015, 2017) added cue-probe location shifts to the typical AX-CPT, as well as, a virtual-reality environment version of the AX-CPT. Through this, they found that the effect of location shifts vary depending on whether a proactive or reactive

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Appelgren, Ester. "The influence of media convergence on strategies in newspaper production." Licentiate thesis, KTH, Numerical Analysis and Computer Science, NADA, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-4058.

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<p>Convergence implies that previously unalike areas come together, approaching a common goal. A subordinate concept of convergence, i.e., media convergence, is a concept that has become common when denoting a range of processes within the production of media content, its distribution and consumption. The concept of media convergence has achieved buzzword status in many contexts due to its widespread use.</p><p>The concept is not new and has been discussed by researchers in many academic fields and from several different points of views. This thesis will discuss media convergence as an ongoing

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Winder, Ransom Kershaw. "The influence of collective working memory strategies on agent teams." College Park, Md. : University of Maryland, 2007. http://hdl.handle.net/1903/7292.

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Thesis (Ph. D.) -- University of Maryland, College Park, 2007.<br>Thesis research directed by: Computer Science. Title from t.p. of PDF. Includes bibliographical references. Published by UMI Dissertation Services, Ann Arbor, Mich. Also available in paper.

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Howard, Clifford T. "Influence operations in insurgencies: identifying framing strategies for special warfare." Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/44584.

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Approved for public release; distribution is unlimited<br>As the United States continues to extend its global reach while simultaneously reducing the size of its military force, unconventional methods must be employed in order to achieve U.S. national objectives. Further, as the global environment consists of increased conflict involving non-state actors and multinational insurgencies, a greater understanding of the motives, grievances, and methods employed to express those motives is required. The purpose of this research is to assess quantitatively whether there is a significant relationship

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Rodrigues, Daniel Michael. "Influence of Irrigation Strategies on the Photosynthetic Rate of Syrah." DigitalCommons@CalPoly, 2010. https://digitalcommons.calpoly.edu/theses/349.

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Regulated deficit irrigation (RDI) is a common and useful practice for water conservation and improving grape quality. To attain better grape characteristics and wine quality, a substantial degree of irrigation stress is intentionally allowed to occur during the first part of berry formation and can continue until later into veraison. Understanding the effects of deficit irrigation on photosynthetic rates could be helpful in determining at what degree and duration a grower should perform this irrigation practice. The focus of this study was to determine the effects of using differing degree

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Farmer, Steven Marvin. "Strategies in upward influence : antecedents of upward influence styles and the impact of attributions for failure." Diss., Georgia Institute of Technology, 1993. http://hdl.handle.net/1853/29577.

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Mnasri, Slaheddine. "Framing in Leadership Communication: Strategies, Breakdowns and Outcomes." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002556.

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Tappmeyer, Mark Edward Fortune Ron. "The influence of field dependence-independence on writers' goal-setting strategies." Normal, Ill. Illinois State University, 1987. http://wwwlib.umi.com/cr/ilstu/fullcit?p8713230.

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Thesis (D.A.)--Illinois State University, 1987.<br>Title from title page screen, viewed August 8, 2005. Dissertation Committee: Ronald J. Fortune (chair), John L. Brickell, Elizabeth S. McMahan, Maurice A. Scharton, Janet M. Youga. Includes bibliographical references (leaves 214-221) and abstract. Also available in print.

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Luo, Chuan. "The influence of information-seeking strategies on uncertainty in electronic commerce /." access full-text access abstract and table of contents, 2009. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?phd-is-b30082730f.pdf.

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Thesis (Ph.D.)--City University of Hong Kong, 2009.<br>"Submitted to Department of Information Systems in partial fulfillment of the requirements for the degree of Doctor of Philosophy." Includes bibliographical references (leaves 106-114)

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Guerra, Rachael M. "Influence of racial identity and information processing strategies on client conceptualization." Diss., Columbia, Mo. : University of Missouri-Columbia, 2005. http://hdl.handle.net/10355/4147.

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Thesis (Ph. D.)--University of Missouri-Columbia, 2005.<br>The entire dissertation/thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file (which also appears in the research.pdf); a non-technical general description, or public abstract, appears in the public.pdf file. Title from title screen of research.pdf file viewed on (July 17, 2006) Vita. Includes bibliographical references.

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Lindsay, Richard James. "Polymorphic metabolism and the eco-evolutionary influence of social feeding strategies." Thesis, University of Exeter, 2016. http://hdl.handle.net/10871/22745.

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Microbes live in complex environments where competitive and cooperative interactions occur that dictate their success and the status of their environment. By furthering our understanding of the interactions between microbes, questions into the evolution of cooperation, disease virulence and biodiversity can be addressed. This will help develop strategies to overcome problems concerning disease, socioeconomics and conservation. We use an approach that combines evolutionary ecology theory with genetics and molecular biology to establish and develop model microbial ecological systems to examine f

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Chang, Y.-C. "Influence of airline ownership rules on aviation policies and carrier strategies." Thesis, Cranfield University, 2002. http://dspace.lib.cranfield.ac.uk/handle/1826/11289.

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Airlines are not able to conduct their businesses in the same way as other global transnational industries. They are inhibited by the foreign ownership restrictions in Air Services Agreements and national laws. Since the United Kingdom and the United States signed the first Bermuda agreement in 1946, the nationality clauses contained in virtually all bilaterals have limited the companies designated to provide services to those airlines owned and managed by nationals of the respective countries. A key reason why foreign ownership rules remain in place is that they protect national airlines. In

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Williams, Laura E. "Mind the Gap: Influence of Filmic Strategies on the Architectural Sequence." University of Cincinnati / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1276953299.

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Janoski, Clare N. "The Influence of Siblings' Language Status on Maternal Conversation-Eliciting Strategies." Bowling Green State University / OhioLINK, 2019. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1555691232099618.

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Breuklander, Bo. "Responding to a Rumor: How Crisis Response Strategies Influence Relationship Outcomes." Scholar Commons, 2015. https://scholarcommons.usf.edu/etd/5450.

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This study investigated the effects of crisis communication messaging strategies on the relationship between an organization and its key publics. This study found that none of the strategies tested had a significant impact on the relationship between an organization and its publics, however some strategies consistently influenced a relationship more than others.

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Huynh, Quang Hung. "The Influence of Social and Cultural Context on Sport Consumer Motivation." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/370738.

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Exploring and understanding the motives that drive consumers to attend sport events and to follow sport teams is a critical challenge for sport organisations and underpins marketers’ attempts to attract new consumers as well as to retain existing ones. Prior research indicates that sport consumer motives vary across contexts. Moreover, research on sport consumers suggests that there is an opportunity to expand knowledge of sport consumer motives beyond social-psychological conceptualisations (i.e., intrinsic needs and wants) through an application of socio-cultural theorising (i.e., cultural m

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Hein, Katja, and Deike Bode. "The Influence of Brand Equity and Brand Identity on Brand Extension Strategies." Thesis, Högskolan i Halmstad, Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29048.

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The times of following a ‘one brand – one product’ strategy have long past. Nowadays, firms are increasingly recognizing the true value of their brands and are starting to use these as a source of competitive advantage. By introducing new products under an existing brand name, firms leverage the power of their brands and thus, aim at benefiting from the success of the parent brand. Brands are amongst the most valuable assets owned by a company, which encourages them to engage in brand extensions. The authors mainly distinguish between three brand extension strategy types: line extension, verti

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McCarthy, Pollyanna R. "Influence of fatigue and dietary manipulation strategies on skilled tennis hitting performance." Thesis, Loughborough University, 1997. https://dspace.lboro.ac.uk/2134/7423.

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Chang, Yu-Chun. "The influence of airline ownership rules on aviation policies and carrier strategies." Thesis, Cranfield University, 2002. http://dspace.lib.cranfield.ac.uk/handle/1826/11289.

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Airlines are not able to conduct their businesses in the same way as other global transnational industries. They are inhibited by the foreign ownership restrictions in Air Services Agreements and national laws. Since the United Kingdom and the United States signed the first Bermuda agreement in 1946, the nationality clauses contained in virtually all bilaterals have limited the companies designated to provide services to those airlines owned and managed by nationals of the respective countries. A key reason why foreign ownership rules remain in place is that they protect national airlines. In

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Deschamps, Eric. "Entrepreneurialism's Influence on the International Strategies and Activities of Public U.S. Universities." Diss., The University of Arizona, 2013. http://hdl.handle.net/10150/293359.

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This study explored how international offices engage in entrepreneurial internationalization. Thirty Senior International Officers (SIOs) at public U.S. universities were interviewed to understand why and how their offices seek to generate revenue through their international strategies and activities. This study found that SIOs are engaging in entrepreneurialism for the following reasons: funding cuts, expectations of their institutions, and growing student demand for international services. These drivers have resulted in targeted international activities, such as the delivery of U.S. credi

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Connelly, Vincent. "The influence of instructional approach on the reading strategies of beginning readers." Thesis, University of St Andrews, 1995. http://hdl.handle.net/10023/15464.

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There are a number of models of reading development which propose that reading develops in a set sequence of stages (e.g. Frith 1985, Marsh et al 1981), and that each child must pass through one stage before it can move onto the next. It is been pointed out that these models very rarely take into account external factors such as the method of instruction that the children receive (Stuart and Coltheart 1988, Goswami and Bryant 1990) and what effect such factors would have on progression through the stages. This study investigated how the factor of instruction influenced how children read. Young

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Kovarik, Angie. "Postmerger Strategies Healthcare Business Leaders Use to Influence Employee Engagement and Satisfaction." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2667.

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Mergers and acquisitions (M&A) are a growing phenomenon in the business world as companies are expanding their market share to compete globally. At some point, 1 out of 3 workers will be involved in an M&A. Guided by the social exchange theory, the purpose of this descriptive case study was to explore the satisfaction and engagement strategies of 8 health care leaders who had successfully implemented an M&A. The study population consisted of 4 leader and 4 nonleader employees employed at a healthcare facility in the North Central United States. All employees had been employed at the facility p

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Dotta, Pierfrancesco <1989&gt. "Optimal pricing strategies: how to ride herding, social influence and brand devotion." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/7639.

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The aim of this dissertation is to show how multinational companies when determining their pricing strategies are influenced not only by the characteristics of the market itself (quantities, prices, degree of competition, barriers to entry, and the like) when determining their pricing strategies as taught by the classical and neoclassical economic theory, but they also take into consideration the human condition and in particular how the product is seen to affect the social condition of the consumer. An in depth analysis of the theoretical background on irrational decision making will be made

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Klingler, Kelly Lynn. "Mathematic Strategies for Teaching Problem Solving: The Influence of Teaching Mathematical Problem Solving Strategies on Students' Attitudes in Middle School." Master's thesis, University of Central Florida, 2012. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5381.

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The purpose of this action research study was to observe the influence of teaching mathematical problem solving strategies on students' attitudes in middle school. The goal was to teach five problem solving strategies: Drawing Pictures, Making a Chart or Table, Looking for a Pattern, Working Backwards, and Guess and Check, and have students reflect upon the process. I believed that my students would use these problem solving strategies as supportive tools for solving mathematical word problems. A relationship from the Mathematics Attitudes survey scores on students' attitudes towards problem s

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Toy, Serkan. "Online ill-structured problem-solving strategies and their influence on problem-solving performance." [Ames, Iowa : Iowa State University], 2007.

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Weerapura, Kaushilya. "The influence of information use strategies on ill structured-domain graduate learning tasks." Thesis, McGill University, 2013. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=117084.

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This dissertation presents a user-centred, interdisciplinary study on information use strategies. In complex learning contexts such as ill-structured-domains, there are three ways of using information. The first is to make sense of the information fragments to construct a cohesive whole. The second is to integrate this newly constructed whole into the learner's existing knowledge structures. The third is to make use of this integrated entity to achieve the learning goals. The Information Science literature refers to this three-fold process as "using information". A number of strategies c

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De, Chastelaine Marianne Andrea. "The influence of retrieval strategies on event-related potential correlates of recognition memory." Thesis, University College London (University of London), 2005. http://discovery.ucl.ac.uk/1444621/.

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Scalp-recorded ERPs were employed in four experiments to explore the strategic control of recollection in a recognition exclusion task. For each experiment, the study phase comprised two study lists. The test required the endorsement of 'targets' from study list 2 and the rejection of 'non-targets' from study list 1 and 'new' items. Experiments 1-3 showed that the ERP signature for recollection, the 'left parietal old/new effect', was elicited by correctly rejected non-targets only when memory for targets was poor (cf. Herron & Rugg, 2003a). These findings support the proposal that, when there

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Darby, Nigel Bruce. "Secondary school decision-making : an investigation of influence strategies and other decision variables." Thesis, University of Exeter, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.236294.

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Buettner, Ludmila Nikolayevna. "How teachers' beliefs and understanding of multiculturalism influence instructional strategies used in classrooms." Scholarly Commons, 2003. https://scholarlycommons.pacific.edu/uop_etds/2461.

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During the last two decades, the issue of multiculturalism has gained exceptional importance in our schools. Yet, there is a lack of research that examines teachers' beliefs and understanding of multiculturalism and their influence on instructional strategies that are implemented. This study explored how teachers' beliefs and understanding of multiculturalism influence instructional strategies used in classrooms. A sample of ten teachers was selected from three public middle schools within a school district in San Joaquin County in Northern California. In this phenomenological study, intensity

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Zizza, Claire Ann 1964. "Influence of household food strategies on vitamin A intakes of rural Guatemalan children." Thesis, The University of Arizona, 1990. http://hdl.handle.net/10150/278238.

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The effect of households' strategies on preschool children's intakes of vitamin A were examined in a rural Guatemalan village. The children's caretakers were interviewed regarding acquisition, preparation, storage and consumption of vitamin A sources on four separate occasions while children's intakes were measured by a seven-day food frequency questionnaire. The median daily intake of vitamin A was 128 μg and on average β-carotene constituted 45.5% of daily intake. Socioeconomic variables did not predict vitamin A intakes; only horse ownership was associated (r = .30, p < .05) with beta-carot

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Webster, Noah James. "The Embodiment of Type-2 Diabetes and the Influence on Self-Care Strategies." Case Western Reserve University School of Graduate Studies / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=case1310154775.

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Lorson, Kevin M. "The influence of three instructional strategies on the performance of the overarm throw." The Ohio State University, 2003. http://rave.ohiolink.edu/etdc/view?acc_num=osu1060881637.

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Kinsella, Cheyenne. "Strategies that Influence Retention Rate in Ohio Nursing Home State Tested Nurse Aides." Miami University / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=miami1590929444739033.

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Heltsley, Erin L. "The Influence of Preferred Attentional Focus Strategies on Exercise Induced Changes in Affect." TopSCHOLAR®, 2008. http://digitalcommons.wku.edu/theses/2.

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Lorson, Kevin Michael. "The influence of three instructional strategies on the performance of the overarm throw." Connect to this title online, 2003. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1060881637.

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Thesis (Ph. D.)--Ohio State University, 2003.<br>Title from first page of PDF file. Document formatted into pages; contains xv, 307 p.; also includes graphics (some col.) Includes bibliographical references (p. 222-228). Available online via OhioLINK's ETD Center

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Luís, Joana Isabel Martins Barros. "Over the influence : comparing the effects of digital influencers brand ownership strategies with brand endorsement strategies." Master's thesis, 2019. http://hdl.handle.net/10400.14/29248.

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As customers’ spending habits move towards online platforms, brands are investing in their digital connection to customers, especially through social media. In this context, brands are using their digital tools to communicate, engage and ultimately build stronger relationships with their customers. Due to the fast rise of social media, digital influencers have gained a strong voice, which gave them a privileged position to communicate effectively with their audience. With this and through endorsements, brands have increasingly been using influencers as communication touchpoints for their targe

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