Relevant bibliographies by topics / Innovation in marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Innovation in marketing'

Author: Grafiati
Published: 28 May 2022
Last updated: 30 July 2025

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Journal articles on the topic "Innovation in marketing"

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Medrano, Natalia, and Cristina Olarte-Pascual. "The effects of the crisis on marketing innovation: an application for Spain." Journal of Business & Industrial Marketing 31, no. 3 (2016): 404–17. http://dx.doi.org/10.1108/jbim-02-2013-0048.

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Purpose This study aims to identify the structural features of companies that have implemented marketing innovations at two different points, 2008 and 2010 (before and during the crisis). Design/methodology/approach The sample, obtained from the Technological Innovation Panel, consists of two subsamples of 9,415 enterprises each. The information was processed using a binomial logit model, parametric and non-parametric tests for independent samples and a test of structural stability. Findings Differences were found in the results from 2008 and 2010: enterprises in Spain were less likely to impl
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Teltumbade, Ganesh Ramesh, and Chandrashekhar s. pawar. "Innovation- an Engine for inclusive growth and sustainable development and social innovation in marketing." Journal of Research & Development 17, no. 4 (2025): 30–37. https://doi.org/10.5281/zenodo.15542584.

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<strong><em>Abstract</em></strong> <em>Innovation is the key source for enhancing inclusive growth and sustainable development. The paper has discussed the significance of innovation for economic growth within the country. Along with that, the paper has discussed innovation's role in effectively driving growth and sustainable development within marketing. Apart from that, the research paper has evaluated that there are numerous structural measures that have assisted in promoting innovation. However two majors which are revealed in this paper that helps in promoting innovations include investme
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Wada, Hiroko. "Marketing Innovation." Seikei-Kakou 31, no. 2 (2019): 80–81. http://dx.doi.org/10.4325/seikeikakou.31.80.

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Chen, Yongmin. "Marketing Innovation." Journal of Economics Management Strategy 15, no. 1 (2006): 101–23. http://dx.doi.org/10.1111/j.1530-9134.2006.00093.x.

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Blagorazumnaya, Olga, and Larisa Trifonova. "Correlation of the concepts innovative marketing and marketing of innovations in the context of promotion of goods and services." Studia Universitatis Moldaviae. Seria Ştiinţe Umanistice, no. 11(3) (October 2024): 29–36. http://dx.doi.org/10.59295/sum11(3)2024_05.

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This article analyzes the relationship between the concepts of innovative marketing and marketing of innovations with an emphasis on their impact on the effective promotion of goods and services. It was found that innovation marketing and marketing of innovations are closely interrelated. Their relationship can be depicted as a form of mixed approach. Innovation marketing serves as a fundamental strategic approach that lays the foundation for the development and implementation of marketing strategies that are not limited to the area of innovation. On the other hand, marketing of innovations ac
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McAdams, David, and Yangbo Song. "Adoption epidemics and viral marketing." Theoretical Economics 20, no. 2 (2025): 453–80. https://doi.org/10.3982/te5886.

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An innovation (e.g., new product or idea) spreads like a virus, transmitted by those who have previously adopted it. Agents update their beliefs about innovation quality based on private signals and when they hear about the innovation. We characterize equilibrium adoption dynamics and the resulting lifecycle of virally‐spread innovations. Herding on adoption can occur but only early in the innovation lifecycle, and adoption eventually ceases for all virally‐spread innovations. A producer capable of advertising directly to consumers finds it optimal to wait and allow awareness to grow virally i
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Mrs., Kavita. "Innovations in Marketing." International Journal of Advance and Applied Research 10, no. 5 (2023): 31–34. https://doi.org/10.5281/zenodo.8042395.

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Today Innovation is one of the most important issues in businesses. This research paper is about implementation of new techniques and tools in marketing i.e.&nbsp; marketing innovations. Marketing innovations mean to apply new marketing strategies and concepts that differ importantly from older ones. These strategies are not used before. It shows a significant change either in design, packaging, positioning, promotion and price of a product. The objective of this paper is to find out what are new changes in marketing and what are the benefits of these new techniques, concepts, methods and tool
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Spychalska-Wojtkiewicz, Monika. "Dimension of marketing innovations and marketing of innovation in enterprises." Marketing i Zarządzanie 47 (2017): 51–58. http://dx.doi.org/10.18276/miz.2017.47-05.

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Wikhamn, Wajda, John Armbrecht, and Björn Remneland Wikhamn. "Innovation in Swedish hotels." International Journal of Contemporary Hospitality Management 30, no. 6 (2018): 2481–98. http://dx.doi.org/10.1108/ijchm-06-2017-0323.

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PurposeThe purpose of this paper is to assess innovation in the hotel sector in Sweden and to investigate how structural and organizational factors influence hotel’s likelihood of producing service/product, process, organizational and marketing innovations.Design/methodology/approachThis paper is based on responses from 174 hotels with membership in the Swedish hotel association. Responses were collected via a web-based survey.FindingsThis paper provides insights about the nature and extent of innovations in the hotel sector. Although traditionally considered rigid and non-innovative, around h
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Strutton, H. David, James R. Lumpkin, and Scott J. Vitell. "An Applied Investigation Of Rogers And Shoemakers Perceived Innovation Attribute Typology When Marketing To Elderly Consumers." Journal of Applied Business Research (JABR) 10, no. 1 (2011): 118. http://dx.doi.org/10.19030/jabr.v10i1.5973.

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&lt;span&gt;Rogers and Shoemakers typology of innovation, which has long represented the bench mark for research on the relationship of perceive innovation characteristics to the diffusion process, may not be appropriate for most marketing innovations according to the theoretical and empirical evidence developed in this research. The appropriateness of the innovation typology was investigated across innovations classified on a continuous-discontinuous continuum. The results suggest their model is appropriate for discontinuous innovations, but that respondents evaluated the continuous innovatio
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Dissertations / Theses on the topic "Innovation in marketing"

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Wang, Shu. "What Motivates Marketing Innovation and Whether Marketing Innovation Varies across Industry Sectors." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/33008.

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Innovativeness is one of the fundamental instruments of growth strategies that provide companies with a competitive edge. Only a few recent studies have examined marketing innovation and the factors that might encourage its adoption. This study investigates the factors that motivate marketing innovation and examines whether the occurrence of marketing innovation varies across industry sectors. This study uses data from surveys and a nationwide census conducted by Statistics Canada. They include: the Survey of Innovation and Business Strategies (SIBS) 2009, the Survey of Innovation and Business
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Мельник, Леонід Григорович, Леонид Григорьевич Мельник, Leonid Hryhorovych Melnyk, Ірина Борисівна Дегтярьова, Ирина Борисовна Дегтярева, and Iryna Borysivna Dehtiarova. "Synergetic effects of innovation marketing." Thesis, Видавництво СумДУ, 2012. http://essuir.sumdu.edu.ua/handle/123456789/26647.

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Petrová, Eva. "Marketing inovácií." Doctoral thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-110441.

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The gross domestic product (GDP), as a basic measure of a country's domestic economic output is a product of the size of the labour force and its efficiency. Its result is a combination of two immediate factors: utilization of labour and productivity of labour. Productivity is the most relevant in the long run and the key to sustainable economic growth, while innovation is the central factor of productivity growth. Assessing the innovative performance of a country, as well as explaining it, goes a long way in understanding the dynamics of its productivity, hence its prospects for long term eco
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Таранюк, Леонід Миколайович, Леонид Николаевич Таранюк, Leonid Mykolaiovych Taraniuk, and Mahapatro Gourango. "Innovation in marketing of Tata motors." Thesis, Tkachov O.O, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47098.

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Tata Motors Limited (formerly TELCO, short for Tata Engineering and Locomotive Company) is an Indian multinational automotive manufacturing company headquartered in Mumbai, Maharashtra, India, and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans, coaches, buses, construction equipment and military vehicles. It is the world's 5th-largest motor vehicle manufacturing company, fourth-largest truck manufacturer, and second-largest bus manufacturer by volume.
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Thwaites, Desmond. "Innovation and marketing practices in UK building societies." Thesis, University of Bradford, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.316653.

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Silva, João Pedro Ferreira da. "Marketing e empreendedorismo: uma relação umbilical." Master's thesis, Universidade de Évora, 2012. http://hdl.handle.net/10174/14936.

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Este relatório, ao constatar a diferente aplicabilidade dos conhecimentos e utensílios de marketing, devido às empresas maduras e de maior dimensão desfrutarem de recursos que os empreendedores e gestores de pequenas empresas não possuem, tem como objetivo, baseado na experiencia profissional do autor e respetivo enquadramento teórico e científico, caracterizar a relação entre o marketing e o empreendedorismo, permitindo uma melhor compreensão das alternativas existentes para os empreendedores e gestores de pequenas empresas, além de uma identificação dos seus comportamentos e atitudes mais re
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Okten, D. "Enabling marketing and innovation capability in the digital economy." Thesis, Bournemouth University, 2013. http://eprints.bournemouth.ac.uk/21077/.

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The present study examines the impact of marketing capabilities through a network perspective on innovative capabilities and firm performance. The market orientation and the resource-based view that underpin marketing capabilities have mainly treated marketing as internal capability of the firm. As firms are increasingly inter-connected and part of a business networks, a firm’s marketing capabilities need to be examined beyond a single firm. But, to date, no study has yet examined a firm's marketing capabilities from a network perspective in order to understand their influence on innovative ca
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Harrigan, Paul. "Technological innovation in marketing : E-CRM in Irish SMEs." Thesis, University of Ulster, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529534.

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Wiles, Michael A. "Two essays on the paradoxes of innovation." [Bloomington, Ind.] : Indiana University, 2008. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3331246.

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Thesis (Ph.D.)--Indiana University, Kelley School of Business, 2008.<br>Title from home page (viewed on Jul 23, 2009). Source: Dissertation Abstracts International, Volume: 69-11, Section: A, page: 4420. Adviser: Neil Morgan.
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Slim, épouse Kilani Hekma. "Le nouveau consommateur : une source d'enrichissement aux entreprises pour le développement de nouveaux produits ou services ?" Thesis, Paris 13, 2014. http://www.theses.fr/2014PA131004.

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La présente thèse s’est intéressée à la modélisation de la co-création de produit et de service dans un contexte de collaboration des entreprises et des consommateurs.Dans le processus d’innovation, le modèle démontre l’intérêt de la prise en compte des 11 variables facilitatrices. Notamment, la gestion des connaissances et les catégories de consommateurs. Après un état de l’art sur la littérature, une phase qualitative a permis d’enrichir le cadre théorique et une expérimentation a été mise en oeuvre auprès de 230 entreprises innovantes. L’analyse quantitative des données a permis la validati
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Books on the topic "Innovation in marketing"

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Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog
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Belz, Christian, Marcus Schögel, and Torsten Tomczak, eds. Innovation Driven Marketing. Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9186-7.

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Susan, Bridgewater, Doyle, Peter, 1943 June 23-2003., and Chartered Institute of Marketing, eds. Innovation in marketing. Butterworth-Heinemann, 1998.

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Naskrent, Julia, Marcus Stumpf, and Jörg Westphal, eds. Marketing & Innovation 2021. Springer Fachmedien Wiesbaden, 2021. http://dx.doi.org/10.1007/978-3-658-29367-3.

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Rothe, Lena, Julia Naskrent, Marcus Stumpf, and Jörg Westphal, eds. Marketing & Innovation 2023. Springer Fachmedien Wiesbaden, 2023. http://dx.doi.org/10.1007/978-3-658-41309-5.

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Smith, Glen. Children's Food: Marketing and innovation. Springer US, 1997.

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Pantano, Eleonora. Technology and Innovation for Marketing. Routledge, 2018. http://dx.doi.org/10.4324/9780429451560.

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Lucenko, Kristina. The power of marketing innovation. Conference Board, 1999.

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Ottman, Jacquelyn A. Green marketing: Opportunity for innovation. 2nd ed. NTC Business Books, 1998.

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Glen, Smith, ed. Children's food: Marketing and innovation. Blackie Academic & Professional, 1997.

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Book chapters on the topic "Innovation in marketing"

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Anderson, Richard. "Marketing." In Medical Innovation. CRC Press, 2023. http://dx.doi.org/10.1201/9781003164609-11.

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Chaston, Ian. "Innovation." In Entrepreneurial Marketing. Macmillan Education UK, 2016. http://dx.doi.org/10.1007/978-1-137-50092-2_7.

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Cabano, Frank G., Stefan Müller, and Katja Gelbrich. "Product innovation." In Interfaith Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003506010-24.

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Saunders, John, and Veronica Wong. "Innovation." In The Marketing Century. John Wiley & Sons, Inc., 2015. http://dx.doi.org/10.1002/9781119208501.ch3.

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Chaston, Ian. "Innovation." In Small Business Marketing. Macmillan Education UK, 2014. http://dx.doi.org/10.1007/978-1-137-32601-0_7.

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Micalo, Silvia. "Marketing Your Value." In Healthtech Innovation. Productivity Press, 2022. http://dx.doi.org/10.4324/b23147-7.

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Pantano, Eleonora. "Innovation-Driven Marketing." In Marketing at the Confluence between Entertainment and Analytics. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-47331-4_67.

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Belz, Christian, Marcus Schögel, and Torsten Tomczak. "Innovation Driven Marketing." In Innovation Driven Marketing. Gabler, 2007. http://dx.doi.org/10.1007/978-3-8349-9186-7_1.

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Ratten, Vanessa. "Social Marketing Innovation." In Managing Innovation in Organisations. Springer Nature Singapore, 2022. http://dx.doi.org/10.1007/978-981-19-3100-0_6.

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Torres, Edwin N., and Tingting Zhang. "Service innovation." In Customer Service Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9780429263965-15.

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Conference papers on the topic "Innovation in marketing"

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Al-Hilali, Aqeel, Abed Jawad Mohammed, Mohammed M. Jaafar, Faris Hassan Taha Hussain, and Marwan Aziz Mohammed. "Leveraging Digital Media Analytics for Innovation in Marketing Management." In 2025 International Conference on Computational Innovations and Engineering Sustainability (ICCIES). IEEE, 2025. https://doi.org/10.1109/iccies63851.2025.11032706.

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Basbas, Jori Lace R. "Analyzing Social Media Marketing Initiatives of Educational Institution Towards the Adoption of Customer-Focused Marketing." In 2024 5th Technology Innovation Management and Engineering Science International Conference (TIMES-iCON). IEEE, 2024. http://dx.doi.org/10.1109/times-icon61890.2024.10630730.

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Mahdi, Hawra Sayed Abdulla, and Suresh Subramanian. "Efficient Hashtag Recommender System For Digital Marketing." In 2024 International Conference on IT Innovation and Knowledge Discovery (ITIKD). IEEE, 2025. https://doi.org/10.1109/itikd63574.2025.11004800.

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"Marketing innovation." In IEE Seminar on Managing Innovation. IEE, 2000. http://dx.doi.org/10.1049/ic:20000391.

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Chen, Po Shun, and Pao Chia Huang. "Marketing Innovation." In ICMHI '17: International Conference on Medical and Health Informatics 2017. ACM, 2017. http://dx.doi.org/10.1145/3107514.3107517.

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Ishchenko, S. V., N. Ye Grishko, V. I. Shara, and Yu M. Panchelina. "Interaction of innovation security and marketing innovations." In Actual question of management of sustainable development in today’s society: problems and prospects. Kremenchuk Mykhailo Ostrohradskyi National University, 2021. http://dx.doi.org/10.30929/2227-3549.2021.10.93-94.

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Muis, Indra, Triyogo Mulyo Adhi, and Ramadienna Fachrunnisa Kamalia. "Digital Marketing and Innovation Effects on Marketing Performance." In 4th Social and Humanities Research Symposium (SoRes 2021). Atlantis Press, 2022. http://dx.doi.org/10.2991/assehr.k.220407.034.

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Nazar, Nadejda. "Innovation - the key to success in marketing activity of the company." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.12.

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Purpose of the article: The article aims to explore the role of innovation in the marketing strategy of enterprises, highlighting how it contributes to success and competitiveness in the market. Methodology: The analysis is based on case studies and industry examples, as well as literature review on marketing innovation. Quantitative and qualitative data were used to highlight the impact of innovation on organizational performance. Conclusions: Innovation is key to adapting to market changes and meeting customer needs. Companies that invest in innovation are more likely to attract and retain c
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McCormick, Debra. "MARKETING TALT." In 12th annual International Conference of Education, Research and Innovation. IATED, 2019. http://dx.doi.org/10.21125/iceri.2019.1451.

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Sabirova, Diana T. "Innovations Marketing System at Enterprises." In International Conference «Responsible Research and Innovation. Cognitive-crcs, 2017. http://dx.doi.org/10.15405/epsbs.2017.07.02.62.

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Reports on the topic "Innovation in marketing"

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Quimba, Francis Mark, and Maureen Ane Rosellon. Impact of Government Incentive on MSME Innovation. Philippine Institute for Development Studies, 2019. https://doi.org/10.62986/dp2019.27.

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Micro, small, and medium enterprises (MSMEs) find it challenging to undertake innovation activities given their limited resources and capabilities. Studies on innovation in MSMEs have identified internal and external factors that affect innovation capabilities and activities, one of which is government support. Incentives such as tax deductions/credits, grants, subsidies and other similar instruments have been used by governments to promote innovation especially in MSMEs. Using the 2015 Survey of Innovation Activities of Establishments, this paper presents a profiling of innovation activities
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Aboal, Diego, and Paula Garda. Technological and Nontechnological Innovation and Productivity in Services vis a vis Manufacturing in Uruguay. Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0006944.

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In this paper, the links between the investment in innovation activities, innovation outputs (technological and non-technological innovation), and productivity in services and manufacturing are explored using innovation survey data from Uruguay. This is the first attempt to study these links for a developing country. The size of firms, their cooperation on R&amp;D activities, the use of public financial support, patent protection, and the use of market sources of information, are the variables that are more consistently associated with the decision to invest in innovation activities across sec
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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Mohan, Preeya, and Eric Strobl. COVID-19, Firm Innovation Strategy, and Production Efficiency: A Stochastic Frontier Analysis of Caribbean Firms. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004775.

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While Caribbean Small Island Developing States (SIDS) have been exposed to frequent external shocks in the past, the Coronavirus disease of 2019 (COVID-19) pandemic is like no other, representing the largest economic shock experienced globally in decades. The objective of this paper is to contribute to a better understanding of the innovation strategy and production efficiency of Caribbean firms during COVID-19. More specifically, it adopted a Stochastic Frontier Analysis (SFA) to investigate COVID-19, innovation, and technical efficiency for 13 Caribbean countries using the Innovation, Firm P
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Aboal, Diego, and Ezequiel Tacsir. Innovation and Productivity in Services and Manufacturing: The Role of ICT Investment. Inter-American Development Bank, 2015. http://dx.doi.org/10.18235/0011715.

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Several studies have highlighted information and communications technology (ICT) as a driver of firm productivity in developed countries. However, evidence of the impacts of ICT on services and manufacturing, particularly in developing countries, is scarce. This paper analyzes the determinants of investment in ICT at the firm level and how investments in ICT ultimately affect innovation and productivity in Uruguayan service firms compared to manufacturing firms. The results show that investments in ICT are subject to economies of scale to a greater degree than other types of investments. They
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Parra Torrado, Mónica, and María Angélica Arbeláez. Innovation, R&D Investment and Productivity in Colombian Firms. Inter-American Development Bank, 2011. http://dx.doi.org/10.18235/0011194.

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This paper attempts to establish a formal relationship between innovation and productivity using Colombian firm-level data. It is found that the production of goods and services new to the firm and to the domestic market enhances firms' sales per worker, and innovation that results in introducing new goods and services to the international market boosts both sales and Total Factor Productivity (TFP). Innovation in processes likewise improves firms' productivity and sales. Finally, innovation in marketing and management increases sales per worker and enhances TFP when investment is made in Rese
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Caleb, Jaylin. Small But Mighty: Navigating the Future of Chocolate Festivals Through Strategic Planning and Digital Marketing Innovation. Iowa State University, 2023. http://dx.doi.org/10.31274/cc-20240624-1295.

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b
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Albert, Jose Ramon, Francis Mark Quimba, Ramonette Serafica, et al. The Extent of Innovation in Philippine Business and Industry: Results of the 2021 PIDS Survey of Innovation Activities. Philippine Institute for Development Studies, 2023. http://dx.doi.org/10.62986/dp2023.11.

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Following Schumpeter’s ideas, the Oslo Manual defines innovation as “the implementation of a new or significantly improved product (good or service), or process, a new marketing method, or a new organizational method in business practices, workplace organization or external relations”. With the advent of the Fourth Industrial Revolution, governments have become even more cognizant of innovation as a major driver of economic performance, from output to productivity and competitiveness. The Philippine government acknowledges its role in establishing and maintaining a conducive policy environment
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Serafica, Ramonette, and Queen Cel Oren. A Snapshot of Innovation in the Philippine Services Sector. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.14.

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The Philippine Development Plan 2023–2028 recognizes innovation as one of the drivers of growth in the services sector, creating a strategic framework to reinvigorate the sector and strengthen creativity and innovation. To help formulate the appropriate strategies and policies, this paper examines the evidence on innovation in service industries using the 2021 Survey of Innovation Activities of Establishments, which provided broader sector coverage. The survey was conducted during the pandemic when firms had to pivot to new modes of service delivery to survive. It gives a more nuanced profile
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