Relevant bibliographies by topics / Innovative marketing tools

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Innovative marketing tools'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic "Innovative marketing tools"

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Civelek, Mehmet, Michal Červinka, Krzysztof Gajdka, and Václav Nétek. "Marketing communication tools and their influence on marketing innovation: Evidence from Slovakian SMEs." Management & Marketing. Challenges for the Knowledge Society 16, no. 3 (2021): 210–27. http://dx.doi.org/10.2478/mmcks-2021-0013.

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Abstract Due to lack of sources, SMEs face certain problems when applying innovative activities. Since marketing communication tools enable to perform innovative actions, SMEs’ usage of such channels might provide solutions for them to overcome the barriers of making innovation. Thus, this paper investigates whether the usage of marketing communication tools by SMEs enables them to be innovative in marketing or not, and the research question is “Does the usage of marketing communication tools by SMEs improve their innovativeness in marketing?” This paper focuses on traditional and technology-e
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Levchenko, Vadim O. "INNOVATION MARKETING AND PROSPECTS FOR ITS DEVELOPMENT IN THE DIGITAL ECONOMY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 8/2, no. 147 (2024): 117–22. http://dx.doi.org/10.36871/ek.up.p.r.2024.08.02.014.

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During the development of the Marketing 5.0 complex, it is important to consider the fea-tures and specifics of the modern development of innovative marketing, marketing activities, marketing of innovations, which is especially important for the system of promotion of products, goods and services on the Internet. The article presents strategic directions for the development and improvement of innovation marketing at the stage of development of the digital economy. The advantages and disadvantages of using marketing tools to promote innovation at each stage of the development of the digital eco
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Smilyanets, V. V. "Improvement of marketing tools for ensuring the development of the innovative potential of aviation enterprises." Marketing and Digital Technologies 7, no. 4 (2023): 153–64. http://dx.doi.org/10.15276/mdt.7.4.2023.11.

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The aim of the article. The purpose of the study is to improve the marketing toolkit for ensuring the development of the innovative potential of aviation enterprises. The results of the analyses. It has been established that traditional marketing is no longer sufficient to target the modern consumer, as his needs and requests are changeable, flexible, shaped by the influence of the global competitive environment in the air transportation market. Analysis of consumer behavior and permanent communication between airlines and customers is an indispensable attribute of marketing activities. The im
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Nufer, Gerd. "Innovative Digital Guerrilla Marketing." International Journal of Innovation, Management and Technology 12, no. 3 (2021): 40–44. http://dx.doi.org/10.18178/ijimt.2021.12.3.907.

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Guerrilla marketing is the selection of atypical and non-dogmatic marketing activities that aim to achieve the greatest possible impact – in the ideal case with a comparable minimum investment. Guerrilla marketing has developed into a basic strategy overarching the marketing mix, a basic marketing policy attitude for market development that goes off the beaten track to consciously seek new, unconventional, previously disregarded, possibly even frown-upon possibilities for the deployment of tools. Digital marketing tools such as social media provide new ways and promising opportunities for inno
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Ayuni, Risa Dwi. "Crowdsourcing : Tools for Viral Marketing." Communicare : Journal of Communication Studies 9, no. 2 (2022): 108. http://dx.doi.org/10.37535/101009220223.

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Tiktok is no longer new as Digital Marketing platform. By offering the convenience of creating content without involving video editing applications, it makes users more able to create their interests only with a mobile phone. Massively developed communication technology allows consumers to actively participate in various business activities. Not only relying on companies, but many other collaborative methods, one of which is crowdsourcing. The development of social media has facilitated the rapid development of crowdsourcing as an innovative tool in the field of marketing. One of the cases dis
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ГАРАФОНОВА, Ольга, Владислав ДВОРСЬКИЙ, Микола ПОНОМАРЕНКО та Олександр ВЕРХУША. "МЕХАНІЗМИ ІННОВАЦІЙНОГО РОЗВИТКУ СИСТЕМ МАРКЕТИНГУ: СУТНІСТЬ, СТРУКТУРА ТА НАПРЯМИ ТРАНСФОРМАЦІЇ". Herald of Khmelnytskyi National University. Economic sciences 342, № 3(1) (2025): 286–92. https://doi.org/10.31891/2307-5740-2025-342-3(1)-40.

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The article reveals the essence of innovative marketing as a modernized model of organizing marketing activities, oriented towards digitalization, analytical technologies, and advanced communication approaches. It is established that the key elements of innovative marketing include systematic study of consumer needs, the formation of a unique value proposition, the implementation of modern digital tools, and the use of artificial intelligence. These approaches contribute to ensuring a sustainable competitive advantage for enterprises. The importance of integrating digital platforms, automated
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Bessarabova, Anna A. "RESEARCH ISSUES IN THE FIELD OF INNOVATIVE MARKETING IN THE MARKET OF GOODS AND SERVICES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 8/9, no. 149 (2024): 121–30. https://doi.org/10.36871/ek.up.p.r.2024.08.09.017.

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The article considers the marketing aspects of promotion existing in domestic and foreign literature, revealing the essence of marketing in the market of innovative goods and services. The features of innovative marketing and methods of implementing innovative marketing activities in the service sector are revealed. The essence of innovative goods and services is determined, and the definitions of the studied problems are clarified, namely: “innovative goods”, “innovative service”. The relevance of implementing the tools of innovative marketing, which opens up wide opportunities for modern bus
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Listrova, O. S., O. O. Matviienko, and T. V. Solomyna. "Innovative marketing tools of the hotel industry." Economic Bulletin of the National Mining University 70 (2020): 105–14. http://dx.doi.org/10.33271/ev/70.105.

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Tataryntseva, Yuliia, Oleksandr Manoylenko, and Nataliia Shmatko. "Financial Justification for the Use of Innovative Digital Marketing Tools." Marketing and Management of Innovations 15, no. 3 (2024): 127–40. http://dx.doi.org/10.21272/mmi.2024.3-10.

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This article presents a comprehensive study aimed at analysing the impact of innovative digital marketing tools on the promotion of dairy products. This study is relevant because of the rapid dynamics of the digital environment and the need for enterprises to adapt to new marketing trends. The article investigates the feasibility of using innovative digital marketing tools in accordance with the segments of the target audience on the basis of the definition of their values. The main problem is the lack of scientific justification for the choice of innovative digital marketing tools for potenti
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LARINA, Yaroslava, Julia GALCHYNSKA, and Anna DICHENKO. "INNOVATIVE MARKETING IN MARKETING MANAGEMENT SYSTEM OF ENTERPRISES: REASONS AND KEY VECTORS OF DEVELOPMENT." Herald of Khmelnytskyi National University. Economic sciences 320, no. 4 (2023): 176–82. http://dx.doi.org/10.31891/2307-5740-2023-320-4-26.

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The article considers the issues of terminology, essence and meaning of the concept of “innovative marketing” from the historical and practical points of view, characterizes the main vectors of development and trends in Ukraine. The purpose of the article is to clarify the content and identify the characteristic features of innovative marketing in the marketing management system of enterprises at the current stage, structuring the elements of innovative marketing of the enterprise. Innovative marketing is considered in the article as a component of marketing management which involves the analy
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Dissertations / Theses on the topic "Innovative marketing tools"

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Ribeiro, Catarina Peres. "Event marketing : an innovative promotional tool and its impact on consumer." Master's thesis, reponame:Repositório Institucional do FGV, 2015. http://hdl.handle.net/10400.14/20335.

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Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in sponsorship as a means of associating themselves with particular events, essentially with the goal to enhance brand image and brand awareness. Interestingly, the response of consumers to event marketing has not yet been fully understood. This dissertation fills this gap. More specifically, it intends to determine the extent to which sponsoring brands at events favors brand
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Nawaz, Amir. "The Perceiced Impact of Business Intelligence Tools on Marketing Success." Thesis, Högskolan i Skövde, Institutionen för informationsteknologi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-10849.

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Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. Primary  data  has  been  used  in  this  thesis  to  evaluate  the information technology impact on the  market performance for pharmaceutical industries. The SPSS software package is used to analyze the employee responses and statistical technique. Regression analysis is used to check the impact of information technology on mark
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Galvin, Maureen. "Innovative communication trends in the Public Administration – a democratic marketing tool or just another fallacy." Doctoral thesis, Universita degli studi di Salerno, 2011. http://hdl.handle.net/10556/244.

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2009 - 2010<br>Institutional communication has been a controversial issue for many years now in Italy; at least as concerns the difficult challenge of putting effective communication on a national scale between the citizenship and the State in place. Most likely what is lacking is a well defined policy of strategic planning to rectify in part what Rolando (1998) sees as "institutional communication activities conceived as random initiatives rarely destined for structured balance sheets or as part of constituted professional nuclei" and which Faccioli considers "no longer the exception but stil
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Salma, Umme. "Can Corporate Social Responsibility be used as a Marketing Tool by the Readymade Garment Suppliers in Bangladesh?" Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-21921.

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Aim: The aim of this research is to investigate whether CSR can be used as a marketing tool by the readymade garment suppliers in Bangladesh to attract international buyers. Method: This study is conducted by applying qualitative method. The data has been collected through semi-structured interview and using secondary data.   Result and Conclusions: The study reflects that that CSR implementation generates various benefits such as, creates good corporate image, reputation and opportunity for innovation and offers competitive advantage.  As international buyers’ foremost requirement is to verif
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Stecca, Gloria <1987&gt. "Adoption of technology innovation in business to business markets. Market analysis and recommendations on marketing strategy for the high frequency tools at Robert Bosch GmbH." Master's Degree Thesis, Università Ca' Foscari Venezia, 2012. http://hdl.handle.net/10579/1560.

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Mbachu, Chijioke Innocent, and Quentin Bizien. "ADOPTION OF INNOVATION : A qualitative research about employees' adoption of information technological tool (ERP) within an organization." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65112.

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Purpose - The purpose of this research was to investigate the adoption of ERP tool by employees within a product manufacturing organization. Design/methodology/approach - In order to fully achieve the research task, the authors applied a qualitative case study that was descriptively designed. During data collection processes, primary and secondary data were utilized as information resources. The primary data obtained were multiple in-depth and semi-structured interviews performed with fifteen (15) employees over the course of an empirical investigation. While secondary data were, information o
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Lacom, Pauline. "Soutenir une démarche d’innovation centrée utilisateur/client au sein d’une entreprise industrielle internationale positionnée sur un marché B2B." Thesis, Bourgogne Franche-Comté, 2018. http://www.theses.fr/2018UBFCA006/document.

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L’environnement socio-économique actuel se caractérise, en particulier, par une concurrence de plus en plus forte entre les entreprises et des marchés en rapide évolution, obligeant ainsi ces entreprises à innover afin de pérenniser leurs activités. L’innovation reste cependant complexe et difficile à mettre en place notamment pour les entreprises qui souhaitent diversifier leurs innovations et ne plus se limiter uniquement aux innovations d’ordre technique. Ainsi, certaines d’entre elles choisissent de mettre en place une démarche d’innovation centrée sur leurs utilisateurs/clients. Cette app
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Lamps, Manon Marie Philippine. "Agile project management: a potential tool for enhancing innovation capacity in organisations." Master's thesis, 2019. http://hdl.handle.net/10071/19505.

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To develop their projects, organisations have different methodologies to use. Thus, they often use the same methods they already know and are used to. Often organisations would favourite common project management methodologies like Waterfall methodology. It has already proven its worth, but has also its flaws and limits. Since the beginning of the century new methodologies have been developed: the agile methodologies. Those methodologies are quite new and not very much known or used except by organisations from IT sectors. This thesis aims to analyse if and how the agile methodologies us
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Silva, Raquel da Fonte Barata da. "Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry." Master's thesis, 2019. http://hdl.handle.net/10071/19555.

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Portugal is an emerging tourism market, being worthy of attention. Besides, the tourism industry has been connected to fast changes due to the influence of social media (Web 2.0) on the lives of consumers and the shift in the economic value from products and services to the staging of experiences. This study aims to analyze the effect that several types of social media platforms (as mediators) have on the co-creation of tourism experiences (before, during and after) and the consequent satisfaction, happiness, memorability and motivation to share it online. For that effect, an online survey was
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Books on the topic "Innovative marketing tools"

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Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog
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Ryzhikova, tamara. Marketing in the aerospace field. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1003199.

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The tutorial provides an overview of the main methodological approaches to the analysis of the market of rocket and space technology and services on the basis of its specific features, methods of evaluating competition and its justification, the reinterpretation of basic marketing tools and approaches in combination with innovative ideas and methods of achieving high economic results in the space market.&#x0D; The main aim is to provide future marketers with the necessary material, methods, technologies and tools with which to solve various problems related to the understanding of the structur
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O'Brien, Emma, Seamus Clifford, and Mark Southern. Knowledge management for process, organizational and marketing innovation: Tools and methods. Information Science Reference, 2010.

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Chernysheva, Yuliya, Zoya Udalova, Lyudmila Goncharova, et al. Analysis of the financial and economic activities of the enterprise. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1081766.

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The textbook reveals the basic concepts of analyzing the financial and economic activities of an organization. The historical and theoretical aspects of economic analysis, methodological tools of economic analysis, methods of financial analysis, fundamental aspects of managing the use of organizational resources and cost of production, investment, functional and cost, strategic, marketing analysis, analysis of financial markets, issues of methodology for analyzing innovative activity of organizations are considered. Meets the requirements of the federal state educational standards of higher ed
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Chursin, Aleksandr, Vladimir Ermakov, Svetlana Murtuzalieva, and Sergey Nazyuta. Foreign economic activity of the organization. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2137621.

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The textbook includes basic material on foreign economic activity, taking into account both the needs and specifics of Russian enterprises and foreign practice. Practical issues of the company's foreign economic activity are considered, which today have an increasing impact on the effectiveness of foreign economic operations. Special attention is paid to innovative trade and export financing tools, settlement tools, and marketing research. A brief description of the business climate of the leading economies of Asia, Africa and Latin America is given. Meets the requirements of the latest genera
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1935-, Lasker G. E., International Institute for Advanced Studies in Systems Research and Cybernetics., and International Conference on Systems Research, Informatics, and Cybernetics. (10th : 1998 : Baden-Baden, Germany), eds. Advances in support systems research: Innovative management systems methodologies and decision support tools, support systems in cyberspace, modeling the effects of resource constraints on economic growth, evaluating transnational decision support systems, corporate management of risk, anticipation in the enterprise, predicative stabilization & control policies, marketing information systems (MKIS), marketing support systems (MKSS), business reengineering: process redesign and product innovation, intelligent management of change, sustainable development of regional entrepreneurship, information resources management. International Institute for Advanced Studies in Systems Research and Cybernetics, 1998.

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Kärkkäinen, Hannu. Customer need assessment: Challenges and tools for product innovation in business-to-business organizations. Lappeenranta University of Technology, 2002.

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Lyons, Andrew C. Customer-Driven Supply Chains: From Glass Pipelines to Open Innovation Networks. Springer London, 2012.

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Daim, Tugrul. Research and Technology Management in the Electricity Industry: Methods, Tools and Case Studies. Springer London, 2013.

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Cellucci, Thomas A. Guide to Innovative Public-Private Partnerships. The Scarecrow Press, 2011. https://doi.org/10.5040/9798892050999.

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Congress is expected to announce that new practices are to be adopted across the federal sector which will incite new and innovative partnerships between the public and private sectors. In A Guide to Innovative Public Private Partnerships: Utilizing the Resources of the Private Sector for the Public Good author Thomas A. Cellucci introduces these new procedures and how both private entrepreneurs and government managers can use them most effectively. This book enables organizations in both the private and public sectors to develop and execute efficient and effective business partnerships. Detai
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Book chapters on the topic "Innovative marketing tools"

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Macleod, Jason, Stavros Kyriakidis, Efstathios Kefallonitis, and Androniki Kavoura. "Strategic Innovative Communication Tools in Higher Education." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_94.

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Zoulias, Emmanouil, Georgia Moutzouropoulou, and Charalampos Platis. "Management of Medical Crisis Events Using ICT Tools." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_44.

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Asonitou, Sofia, and Ourania Vitouladiti. "Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector." In Strategic Innovative Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-33865-1_6.

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Papadokostaki, Koralia, Stavros Charitakis, George Vavoulas, et al. "News Articles Platform: Semantic Tools and Services for Aggregating and Exploring News Articles." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_68.

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Šula, Tomáš, and Milan Banyár. "Implementation of Current Marketing Communication Tools into Practice in the Czech and Slovak Republic." In Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_14.

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Bačík, Radovan, Richard Fedorko, Jakub Horváth, and Ján Mihál. "The Analysis of the Perceived Usefulness of Online Communication Tools When Searching for SMEs." In Strategic Innovative Marketing. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-16099-9_17.

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Juříková, Martina. "Using Data Sources, Tools and Applications During Data Mining in Marketing Management of Higher Education." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_2.

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Juraskova, Olga, Martina Jurikova, and Romana Cockova. "Influence of Marketing Communication Tools on Brand Building in the Context of Marketing Management and Corporate Prosperity." In Strategic Innovative Marketing. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-56288-9_26.

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Doulamis, Anastasios, Nikolaos Doulamis, Ioannis Rallis, and Ioannis Georgoulas. "Ancient Digital Technologies Using ICT Tools." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_72.

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Tzortzi, Kali, and Katerina Koukouvaou. "Temporary Museum Exhibitions as Tools for Cultural Innovation." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2019. http://dx.doi.org/10.1007/978-3-030-12453-3_7.

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Conference papers on the topic "Innovative marketing tools"

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Gerasimenko, Valentina, Ekaterina Griaznova, and Maria Ulyanova. "THE USE OF DIGITAL EVENT MARKETING TOOLS IN INTELLECTUAL CAPITAL DISCLOSURE OF UNIVERSITIES." In 17th annual International Conference of Education, Research and Innovation. IATED, 2024. https://doi.org/10.21125/iceri.2024.0889.

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"MARKETING TOOLS FOR PROMOTING INNOVATIVE FOOD PRODUCT FOR YOUTH." In Global Business and Law Development Imperatives. Київський національний торговельно-економічний університет, 2019. http://dx.doi.org/10.31617/k.knute.2019-10-10.55.

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Veselovsky, Mikhail, Tatiana Pogodina, Mikhail Rybin, and Jana Marie Šafranková. "The Innovative Development of Russian regions with Use of Marketing Tools." In International Days of Statistics and Economics 2019. Libuše Macáková, MELANDRIUM, 2019. http://dx.doi.org/10.18267/pr.2019.los.186.160.

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Mary Arul Mathy, T. "Leveraging AI Tools for Enhanced Brand Performance, Customer Engagement, and Innovation." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch020.

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This article explores the integration of AI tools, particularly Chat GPT, into brand marketing strategies, focusing on their practical applications, benefits, and challenges. By presenting real-world case studies, actionable recommendations, and insights into AI-driven innovation, the article serves as a comprehensive guide for brand managers seeking to effectively utilize these tools. The findings highlight Chat GPT’s transformative impact, demonstrating its successful implementation in enhancing customer experiences, streamlining interactions, and driving innovative marketing campaigns. Whil
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Mittal, Astitav, and Righa Tandon. "AI Revolutionizing Digital Marketing: Current Tools, Key Aspects, and Future Directions." In 2023 3rd International Conference on Innovative Sustainable Computational Technologies (CISCT). IEEE, 2023. http://dx.doi.org/10.1109/cisct57197.2023.10351464.

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Geçit, Barış Batuhan, and Erdoğan Taşkın. "Digital Marketing Usage and Measurement in Turkey." In International Conference on Eurasian Economies. Eurasian Economists Association, 2018. http://dx.doi.org/10.36880/c10.02204.

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Technological advances force firms to adapt new strategies and be more innovative. As firms changed their strategies, they also had to change their marketing strategies. There has been the necessity of surviving and obtaining more competitive advantage as world advance. In order to gain competitive advantage, marketing strategies should have been applied more technologically. This made firms adapt to the concept of digital marketing. Digital marketing is simply the application of marketing tools via digital or technological devices. &#x0D; This research focuses on exploring the digital marketi
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Ozdoeva, Alina, and Denis Seleznev. "Tools for innovation strategies." In International Conference "Computing for Physics and Technology - CPT2020". Bryansk State Technical University, 2020. http://dx.doi.org/10.30987/conferencearticle_5fce2771a37ca5.74416745.

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The current article is devoted to search tools for determining the optimal solution and forming the optimal company strategy for small innovative companies in the business innovation environment of the oil and gas complex. The main area of research in the article is the reasons for the difficulties of innovative Russian entrepreneurship and its entry into the domestic market and work in this market. We also consider tools such as SWIFT-analysis of assessment and forecasting of the company's performance, the portfolio model of BCG (Boston consulting group), a multi-factor matrix for selecting s
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Zhechev, Vladimir, and Maria-Yoana Gercheva. "An overview of viral marketing." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24077z.

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Many scholars and practitioners invest a great deal of time and effort to demystify the tools for shining through marketing messages. Harnessing the power of online technologies and quick (online) spread of word of mouth has yielded greatly positive results for markets. However, some of the dimensions of effectiveness are yet to be explored. In view of this, viral marketing has earned itself the reputation of a strategic tool that has the power to influence customers rapidly and offer extra value through means of innovative marketing practices. The aim of this article is to review different de
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Gagauz, Arina. "Modern approaches to marketing management: the practice of moldovan companies." In International scientific conference "Development Through Research and Innovation" IDSC-2025. Academy of Economic Studies, 2025. https://doi.org/10.53486/dri2025.12.

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Effective marketing management is a crucial condition for the sustainable development of companies in a highly dynamic market environment. Modern marketing management requires not only the implementation of innovative tools but also a comprehensive approach to management, strategic planning, and adaptation to external changes. Drawing on theoretical frameworks and empirical analysis of forth companies (case study) in the Republic of Moldova, the paper explores the practical application of agile marketing, omnichannel integration, data-driven decision-making, and ESG-oriented strategies. The fi
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Repetuh, Elena. "The digital marketing revolution: using artificial intelligence for growth and success." In Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a. Academy of Economic Studies, 2025. https://doi.org/10.53486/sstc2024.v1.40.

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Artificial intelligence (AI) is a branch of computer science that deals with the creation of intelligent agents, which are systems that can reason, learn and act autonomously. AI has a significant impact on many areas of life, including economics, medicine, transport, education and entertainment. Digital marketing is the set of strategies and techniques for promoting products or services through digital channels such as the internet, mobile phones, social networks and other online platforms. In today's world, where consumers spend much of their time online, digital marketing has become essenti
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Reports on the topic "Innovative marketing tools"

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Zilberman, David, Amir Heiman, and B. McWilliams. Economics of Marketing and Diffusion of Agricultural Inputs. United States Department of Agriculture, 2003. http://dx.doi.org/10.32747/2003.7586469.bard.

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Specific Research Objective. Develop a theory of technology adoption to analyze the role of promotional tools such as advertising, product sampling, demonstrations, money back guarantees and warranties in inducing technological change. Use this theory to develop criteria for assessing the optimal use of marketing activities in launching new agricultural input technologies. Apply the model to analyze existing patterns of marketing budget allocation among promotional tools for various agricultural input industries in the United States and Israel. Background to the Topic. Marketing tools (money-b
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