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Books on the topic 'Innovative marketing tools'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Markova, Vera. Innovation Marketing. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049715.

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An idea of the subject area and specifics of innovation marketing is given, the main tasks and tools used are described. In addition, the difference between innovation marketing and innovation marketing is shown. The materials can be used in the study of the disciplines "Innovation Management", "Entrepreneurship", "Marketing". Meets the requirements of the federal state educational standards of higher education of the latest generation. For students of higher educational institutions, undergraduates studying in the field of management, innovative management, marketing and entrepreneurship prog

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2

Ryzhikova, tamara. Marketing in the aerospace field. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1003199.

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The tutorial provides an overview of the main methodological approaches to the analysis of the market of rocket and space technology and services on the basis of its specific features, methods of evaluating competition and its justification, the reinterpretation of basic marketing tools and approaches in combination with innovative ideas and methods of achieving high economic results in the space market. The main aim is to provide future marketers with the necessary material, methods, technologies and tools with which to solve various problems related to the understanding of the structur

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3

O'Brien, Emma, Seamus Clifford, and Mark Southern. Knowledge management for process, organizational and marketing innovation: Tools and methods. Information Science Reference, 2010.

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4

Chernysheva, Yuliya, Zoya Udalova, Lyudmila Goncharova, et al. Analysis of the financial and economic activities of the enterprise. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1081766.

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The textbook reveals the basic concepts of analyzing the financial and economic activities of an organization. The historical and theoretical aspects of economic analysis, methodological tools of economic analysis, methods of financial analysis, fundamental aspects of managing the use of organizational resources and cost of production, investment, functional and cost, strategic, marketing analysis, analysis of financial markets, issues of methodology for analyzing innovative activity of organizations are considered. Meets the requirements of the federal state educational standards of higher ed

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5

Chursin, Aleksandr, Vladimir Ermakov, Svetlana Murtuzalieva, and Sergey Nazyuta. Foreign economic activity of the organization. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2137621.

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The textbook includes basic material on foreign economic activity, taking into account both the needs and specifics of Russian enterprises and foreign practice. Practical issues of the company's foreign economic activity are considered, which today have an increasing impact on the effectiveness of foreign economic operations. Special attention is paid to innovative trade and export financing tools, settlement tools, and marketing research. A brief description of the business climate of the leading economies of Asia, Africa and Latin America is given. Meets the requirements of the latest genera

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6

1935-, Lasker G. E., International Institute for Advanced Studies in Systems Research and Cybernetics., and International Conference on Systems Research, Informatics, and Cybernetics. (10th : 1998 : Baden-Baden, Germany), eds. Advances in support systems research: Innovative management systems methodologies and decision support tools, support systems in cyberspace, modeling the effects of resource constraints on economic growth, evaluating transnational decision support systems, corporate management of risk, anticipation in the enterprise, predicative stabilization & control policies, marketing information systems (MKIS), marketing support systems (MKSS), business reengineering: process redesign and product innovation, intelligent management of change, sustainable development of regional entrepreneurship, information resources management. International Institute for Advanced Studies in Systems Research and Cybernetics, 1998.

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7

Kärkkäinen, Hannu. Customer need assessment: Challenges and tools for product innovation in business-to-business organizations. Lappeenranta University of Technology, 2002.

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8

Lyons, Andrew C. Customer-Driven Supply Chains: From Glass Pipelines to Open Innovation Networks. Springer London, 2012.

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9

Daim, Tugrul. Research and Technology Management in the Electricity Industry: Methods, Tools and Case Studies. Springer London, 2013.

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10

Cellucci, Thomas A. Guide to Innovative Public-Private Partnerships. The Scarecrow Press, 2011. https://doi.org/10.5040/9798892050999.

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Congress is expected to announce that new practices are to be adopted across the federal sector which will incite new and innovative partnerships between the public and private sectors. In A Guide to Innovative Public Private Partnerships: Utilizing the Resources of the Private Sector for the Public Good author Thomas A. Cellucci introduces these new procedures and how both private entrepreneurs and government managers can use them most effectively. This book enables organizations in both the private and public sectors to develop and execute efficient and effective business partnerships. Detai

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11

Watson-Lakamp, Paula. Marketing Moxie for Librarians. ABC-CLIO, LLC, 2015. http://dx.doi.org/10.5040/9798400683039.

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Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms r

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12

Vorwerk, Jan. Internet Als Neues, Innovatives Tool Im Marketing. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 1998.

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13

Khrapkina, Valentyna, and Kateryna Pichyk, eds. "Management and marketing as factors of business development" volume 2. Publishing House Kyiv-Mohyla Academy, 2025. https://doi.org/10.35668/978-966-518-856-8.

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The publication presents abstracts of the reports of the participants of the ІII International Scientific and Practical Conference "Management and Marketing as Factors of Business Development", which took place on April 23-24, 2025, prepared according to the following scientific issues: the latest paradigms of management and marketing development; strategic management and marketing in conditions of change; innovation and entrepreneurship as the basis of the country's economic growth; modern strategies and personnel management tools; trends of innovation and investment development of business i

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14

Khrapkina, Valentyna, and Kateryna Pichyk, eds. "Management and marketing as factors of business development" volume 1. Publishing House Kyiv-Mohyla Academy, 2025. https://doi.org/10.35668/978-966-518-855-1.

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The publication presents abstracts of the reports of the participants of the ІII International Scientific and Practical Conference "Management and Marketing as Factors of Business Development", which took place on April 23-24, 2025, prepared according to the following scientific issues: the latest paradigms of management and marketing development; strategic management and marketing in conditions of change; innovation and entrepreneurship as the basis of the country's economic growth; modern strategies and personnel management tools; trends of innovation and investment development of business i

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15

Pradeep, A. K., Andrew Appel, and Stan Sthanunathan. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales. Wiley & Sons, Incorporated, John, 2018.

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16

Pradeep, A. K., Andrew Appel, and Stan Sthanunathan. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales. Wiley & Sons, Incorporated, John, 2018.

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17

Pradeep, A. K., Andrew Appel, and Stan Sthanunathan. AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales. Wiley & Sons, Incorporated, John, 2018.

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18

Oliver, Terry, Tugrul Daim, and Jisun Kim. Research and Technology Management in the Electricity Industry: Methods, Tools and Case Studies. Springer, 2015.

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19

Oliver, Terry, Tugrul Daim, and Jisun Kim. Research and Technology Management in the Electricity Industry: Methods, Tools and Case Studies. Springer, 2013.

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20

Smith, Andrew, Guy Osborn, and Bernadette Quinn, eds. Festivals and the City: The Contested Geographies of Urban Events. University of Westminster Press, 2022. http://dx.doi.org/10.16997/book64.

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This book explores how festivals and events affect urban places and public spaces, with a particular focus on their role in fostering inclusion. The ‘festivalisation’ of culture, politics and space in cities is often regarded as problematic, but this book examines the positive and negative ways that festivals affect cities by examining festive spaces as contested spaces. The book focuses on Western European cities, a particularly interesting context given the social and cultural pressures associated with high levels of in-migration and concerns over the commercialisation and privatisation of p

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21

Cohn, Kenneth H., and Douglas E. Hough, eds. The Business of Healthcare. Praeger, 2007. http://dx.doi.org/10.5040/9798216190561.

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The rapid pace of change in the healthcare industry is creating turbulence for just about everyone. For consumers, affordable access to quality healthcare is an issue of primary importance. For employers, health benefits have grown to be an alarmingly large component of their compensation packages. For physicians and other healthcare providers, practice management has become increasingly demanding. Each of this set's three volumes untangles the complexity, provides answers to knotty questions, and points the way toward better healthcare for all. Features include commentary, prescriptions, and

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