Relevant bibliographies by topics / International marketing activities

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'International marketing activities'

Author: Grafiati
Published: 30 May 2022
Last updated: 31 July 2025

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Journal articles on the topic "International marketing activities"

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Tolpezhnikov, R., and T. Tolpezhnikova. "STRATEGIC MANAGEMENT OF INTERNATIONAL ACTIVITIES OF LOGISTICS ENTERPRISES." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu Serìâ Ekonomìka 12, no. 24 (2022): 43–49. http://dx.doi.org/10.34079/2226-2822-2022-12-24-43-49.

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The article is devoted to the research of the international logistics activity of enterprises, in particular transport, operating in modern conditions of management. The correlation between marketing and logistics were analyzed. The algorithm of formation of the marketing policy of the enterprise with the purpose of revealing the efficiency of sales is considered, which allows to take into account all stages from the main managerial processes connected with the sale of finished products at the enterprise, starting with the carrying out of situational analysis, and ending with control measures.
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Shohista, Turdiyeva. "Ways to improve the marketing activities of e-commerce platforms." Journal of Management and Economics 5, no. 1 (2025): 32–34. https://doi.org/10.55640/jme-05-01-04.

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International e-commerce marketing strategies are the process of using digital platforms to promote products and services beyond national borders. Marketing strategies in the e-commerce market help attract new customers from different countries and cultures, increase turnover and strengthen positions in the international market. In the context of the modern development of e-commerce in the international market, the study of marketing strategies is especially relevant.
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Gorb, K. "Tourist destinations in the international marketing activities system." Visnyk of the Lviv University. Series Geography 2, no. 43 (2013): 26–33. http://dx.doi.org/10.30970/vgg.2013.43.1662.

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The article deals with the formulation of the general provisions of international marketing tourist Destinations, presenting it in an international marketing activities on the basis of theoretical provisions of marketing areas from the standpoint of subject-object approach, including consideration of Destinations as subject, object and product of such activities and perfecting the concept Destinations, allocation of different taxonomic levels tourist Destinations from the point of view of institutional support of international marketing for them, and as directed “from Destinations” and “on Des
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Crick, Dave, Marian Jones, and Susan Hart. "International Marketing Research Activities of UK Exporters." Journal of Euromarketing 3, no. 2 (1994): 7–26. http://dx.doi.org/10.1300/j037v03n02_02.

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Schmid, Stefan, Philipp Grosche, and Ulrike Mayrhofer. "Configuration and coordination of international marketing activities." International Business Review 25, no. 2 (2016): 535–47. http://dx.doi.org/10.1016/j.ibusrev.2015.09.005.

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Lazer, William. "Executive Insights: Changing Dimensions of International Marketing Management—The New Realities." Journal of International Marketing 1, no. 3 (1993): 93–103. http://dx.doi.org/10.1177/1069031x9300100306.

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International marketing is now in the midst of a major transformation that, in the next 15 to 20 years, will reshape and restructure concepts, approaches, and operations. International marketing management thinking may well be turned upside down, as fundamental precepts are challenged, a new mindset evolves, and marketing's international thrust comes of age. International concerns will move to the forefront of business, with government and societal issues transforming the management of marketing activities. The author offers some perspectives on the future of international marketing practices
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PUZYROVA, P.V., N.O. KHMELEVSKIY, and S. MAMMADOVA. "Main aspects of international marketing activities of export companies." Market Relations Development in Ukraine №7-8(254-255)2022 152 (November 15, 2022): 124–31. https://doi.org/10.5281/zenodo.7323421.

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The subject of the research is the theoretical and practical aspects of determining the international marketing activities of export enterprises. The aim of the research is to determine the essence of the organization of marketing activities of exporting enterprises and find effective ways to overcome the problems of marketing support for export enterprises in Ukraine. Research methods. When writing the article, a system of scientific research methods was used, namely: analysis and synthesis; complex analysis; comparative and economic analysis. Results of the investigation. As a result of writ
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Yarmonenko, Veronika, and Olena Bielova. "STRATEGIC AND MARKETING ASPECTS OF MULTINATIONAL COMPANIES’ ACTIVITIES IN INTERNATIONAL BUSINESS." Business, Economics, Sustainability, Leadership and Innovation, no. 6-7 (December 30, 2021): 64–68. http://dx.doi.org/10.37659/2663-5070-2021-6-7-64-68.

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The paper provides a review of theoretical aspects of strategic and marketing aspects of multinational companies’ activities in international business. For this purpose, essence and characteristics of main aspects of multinational companies’ activities in international business were analyzed. Features and peculiarities of Globalization and internationalization for multinational companies’ activities in international business including strategic and marketing aspects were suggested. Analysis of strategic and marketing aspects of multinational companies’ activities in international business was
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Kania, Dafina, Santoso Hudi, Febri Astuti Vivien, Rizar Nugroho David, Ghozali Moenawar M., and Kuswanti Ana. "INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 866–70. https://doi.org/10.5281/zenodo.10777323.

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Digital advertising activities include various strategies and tactics carried out online to promote products, services, orbrands, such as creating weekly promotional advertisements, influencer marketing, website marketing, interactive contentcreation, weekly content creation, and e-commerce. The digital advertising activity process implemented by the marketingcommunications sub-division has different paths. Marketing communications in marketing Bulog products plays an important rolefrom the beginning of the pre-production process to post-production in digital marketing activities. Technical ba
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Bielikova, Nadiia V., and Oleksiy K. Yurchenko. "Specifics of Marketing Activities for the Development of a Startup." Business Inform 9, no. 548 (2023): 319–24. http://dx.doi.org/10.32983/2222-4459-2023-9-319-324.

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The problems of promotion in international sales markets are especially acute for companies in high-tech industries, in particular for high-tech startups. The need for reasonable development and use of international marketing strategies by high-tech startups at the stage of growth and scaling of their activities is grounded upon: the difficulty of conveying the value of the offer to the end consumer; accelerated development of scientific and scientific-technological progress, which leads to the emergence of new technologies and innovative products; constant intensification of competition in wo
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Dissertations / Theses on the topic "International marketing activities"

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Kolář, Petr. "Internacionální marketingové aktivity firmy ARKU Maschinenbau GmbH v období krize." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76019.

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The main target of the Master's thesis is to evaluate international marketing activities of the researched subject in the time of the world economical crisis. The subject is the company ARKU Maschinenbau GmbH. The researched subject's activites will be compared with created theoretical basis. The theoretical part is completing the information from the area of marketing, precisly international marketing, and is complementing them by the theory of the management of the crises and collected data about current world economical crisis. The practical part is describing the real international marketi
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Vida, Irena. "Impacts of the EC 1992 single market on international marketing activities of American interior furnishing textile manufacturers." Thesis, Virginia Tech, 1993. http://hdl.handle.net/10919/42226.

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The US textile industry has traditionally been import-impacted rather than export-oriented. Recent data reveal a significant growth in US textile and apparel exports, indicating that US manufacturers are aware of the importance of expanding internationally. Europe represents the second most important export destination for American textiles. The purpose of this research was to examine the export involvement and marketing characteristics of eight US interior furnishing textile (IFT) manufacturers who market to the EC, and to determine their perceptions of how the creation of the EC 1992 Singl
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Дашян, А. С. "Удосконалення міжнародної маркетингової інтернет діяльності рекламного агентства на прикладі «MOBILITHIUM S.P. Z.O.O.»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Dashian.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретико-методологічні основи дослідження міжнародної маркетингової діяльності в сфері інтернет-маркетингу, визначено позитивні та негативні фактори впливу на міжнародну маркетингову діяльність в сфері інтернет-маркетингу на глобальних ринках. Виявлено та описано методи аналізу міжнародної маркетингової діяльності в сфері інтернет-маркетингу Проаналізовано міжнародну маркетингову діяльність підприємства “MOBILITHIUM SP Z.O.O.” в сфері інтернет-маркетингу. Наведено SWOT-ан
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Мокляк, М. В., та Ю. М. Попова. "Маркетинг інновацій у міжнародній діяльності підприємства". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47552.

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На сучасному етапі європейської інтеграції України одним з найбільш ефективних напрямків підвищення ефективності виробництва є розвиток інноваційної діяльності, спрямованої на розробку і використання результатів наукових досліджень, що дає можливість забезпечити прибутковість шляхом задоволення нових потреб ринку.
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Подвірна, Тетяна Володимирівна, Татьяна Владимировна Подвирна та T. V. Podvirna. "Маркетингова діяльність машинобудівних підприємств на глобальних ринках". Thesis, Тернопільський національний технічний університет ім. Івана Пулюя, 2013. http://elartu.tntu.edu.ua/handle/123456789/2039.

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Робота виконана в Тернопільському національному технічному університеті імені Івана Пулюя Міністерства освіти і науки, молоді та спорту України. Захист відбувся у 2013 р. на засіданні спеціалізованої вченої ради К 58.052.05 у Тернопільському національному технічному університеті імені Івана Пулюя за адресою: 46001, м. Тернопіль, вул. Білогірська, 2, зал засідань. З дисертацією можна ознайомитись у бібліотеці Тернопільського національного технічного університету імені Івана Пулюя за адресою: 46001, м. Тернопіль, вул. Руська, 56.<br>Дисертаційну роботу присвячено розробленню теоретичних і методи
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Špaček, Daniel. "Rozvoj obchodních aktivit společnosti ZETOR TRACTORS a. s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-442341.

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Following thesis deals with development of business activities of company ZETOR TRACTORS, a. s. on Australian market. First part of the thesis is focused on theory, basic terms, methods and tools used for planning of development of business activities. Current situation of the company and market environment is analyzed after that. Major goal of the thesis is proposal of recommended option for development of current business activities on Australian market.
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Hang, Nguyen Thi, and Nguyen Thi Hang. "Promoting The Marketing Activities of International Manpower Supply at International Joint-Stock Company TIC." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/jfk42z.

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碩士<br>國立雲林科技大學<br>企業管理系<br>106<br>This thesis studies the 7P marketing performance of TIC in international manpower supply by analyzing the customer satisfaction. In order to measure the level of customer satisfaction of 7P marketing activities at TIC JSC, we used the quantitative research method by developing a questionnaire and by conducting a survey with TIC’s customers and partners in Japan, Taiwan and South Korea. The data collected are then analyzed by using SPSS 21 software. According to the survey results, product, place, promotion policies of TIC were appreciated by customers; other
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Hsiao, Chia-en, and 蕭佳恩. "Festival Activities And City Marketing--A Case Study of 2011 International Band Festival in Chiayi City." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/21716049488213289428.

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CHOU, LI-WEI, and 鄒立偉. "Utilizing Two-Factor Theory to Construct Marketing Strategy for Repurchase Activities-Taipei International Tourist Hotel Restaurant as Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/cj5hdd.

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碩士<br>華夏科技大學<br>資訊管理系碩士在職專班<br>107<br>In the competitive environment of today’s restaurant industry, businesses that aim to set themselves apart must excel at customer relations with existing customers in addition to being creative and innovative in terms of operations, management, and marketing. Therefore, one of the issues that business operators care most about is how to use “service quality” to assess customer satisfaction and attract customers to make return purchases. Previous papers have pointed out that Herzberg’s two-factor theory can be broadly applied in engineering management, prod
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Shih-chang, Chen, and 陳世昌. "A Study of Integrated Marketing Communications of Sport Activities in government department –Two case studies of 2004 ING Taipei International Marathon And 2004 FIFA Futsal World Championship." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/11180389186444644109.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>93<br>The idea of integrated marketing communication (IMC) was first introduced in the 1990's. With its popularity around the globe for over a decade, nuances of definition and model in various areas have been developed. Among them, American Association of Advertising Agencies (4A) defines it as: "The concept of marketing communication planning that recognizes the added value of a comprehensive plan that evaluates the strategic roles of a variety of communication disciplines (general advertising, direct response, sales promotion, and public relations) and combin
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Books on the topic "International marketing activities"

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Office, General Accounting. Export promotion: U.S. government promotional activities in Japan : briefing report to the Honorable Les AuCoin, House of Representatives. The Office, 1989.

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Office, General Accounting. Export promotion: U.S. government promotional activities in Japan : briefing report to the Honorable Les AuCoin, House of Representatives. The Office, 1989.

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Sachs, Harrison. How International Marketing Activates Are Applied in Foreign Markets, the Cultural Differences Between the United States and Japan, and the Advantages and Disadvantages of Leveraging International Marketing Activities. Independently Published, 2020.

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Ruttger, Anna. Will Tesla Turn the Whole Automotive Industry Upside down? an Analysis of the International Marketing Activities of Tesla. GRIN Verlag GmbH, 2017.

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MacIntosh, Eric W., Gonzalo A. Bravo, and Ming Li, eds. International Sport Management. 2nd ed. Human Kinetics, 2020. http://dx.doi.org/10.5040/9781718220980.

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International Sport Management, Second Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this second edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management. With a diverse editorial team and assembly of contributors from all corners of the globe, this text presents a truly international perspective and mul
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Review of recent developments in international trade in fish and fishery products and current activities of regional fish marketing information services: [paper given at the] Technical Consultation on Fish Trade Matters [held in] Rome, 28-31 January 1985. Food and Agriculture Organization, 1985.

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International trade: U.S. government policy issues affecting U.S. business activities in China : report to the Chairman, Committee on Governmental Affairs, and the Honorable Joseph I. Lieberman, U.S. Senate. The Office, 1994.

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International trade: U.S. government policy issues affecting U.S. business activities in China : report to the Chairman, Committee on Governmental Affairs, and the Honorable Joseph I. Lieberman, U.S. Senate. The Office, 1994.

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International trade: U.S. government policy issues affecting U.S. business activities in China : report to the Chairman, Committee on Governmental Affairs, and the Honorable Joseph I. Lieberman, U.S. Senate. The Office, 1994.

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International trade: U.S. government policy issues affecting U.S. business activities in China : report to the Chairman, Committee on Governmental Affairs, and the Honorable Joseph I. Lieberman, U.S. Senate. The Office, 1994.

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Book chapters on the topic "International marketing activities"

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Meissner, Hans Günther. "The Foreign Activities of Companies." In Strategic International Marketing. Springer Berlin Heidelberg, 1990. http://dx.doi.org/10.1007/978-3-642-75477-7_4.

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Berndt, Ralph, Claudia Fantapié Altobelli, and Matthias Sander. "Organisational Integration of Foreign Activities in an International Company." In International Marketing Management. Springer Berlin Heidelberg, 2023. http://dx.doi.org/10.1007/978-3-662-66800-9_17.

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Angulo-Ruiz, Fernando, Albena Pergelova, and Juraj Cheben. "The Relevance of Marketing Activities for Higher Education Institutions." In International Marketing of Higher Education. Palgrave Macmillan US, 2016. http://dx.doi.org/10.1057/978-1-137-54291-5_2.

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Owusu, Richard A., Pejvak Oghazi, Rana Mostaghel, and Catherine Welch. "Activities and Resources of Institutional Actors in International Development Projects." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_145.

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Alosaimi, Sarah, Patsy Perry, Rosy Boardman, and Iain Duncan Stalker. "Saudi Consumer Perceptions of International Luxury Fashion Brands’ Social Media Marketing Activities: An Abstract." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_151.

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Mutiara, Freddy. "The Entrepreneurial Orientation of Property Developers Around JLLB Surabaya Plan." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_92.

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AbstractProperty development, especially landed houses, is taking place around the Surabaya Outer West Ring Road (JLLB) infrastructure plan. These days, there are dozens of new residential areas in the border area of Western Surabaya and Southern Gresik, East Java Province, Indonesia, utilizing JLLB’s plans and physical progress. Property marketing activities around JLLB Surabaya cannot be separated from the entrepreneurial orientation and entrepreneurial marketing of property developers in Greater Surabaya. Taking the momentum of property business opportunities, measurable business risks, lon
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Mejía, Victor, Philippe Luu, Mantiaba Coulibaly, Djamila Elidrissi, and Alain Simard. "Is an Airport Like any Other Mall? Identification of Passengers’ Activities Patterns in an International Airport." In Enlightened Marketing in Challenging Times. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-42545-6_103.

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Marques, Célio Gonçalo, and Ekaterina A. Minenko. "Features of Enterprises’ Marketing Carrying Out Their Activities in the International Market." In Smart Innovation, Systems and Technologies. Springer Nature Singapore, 2025. https://doi.org/10.1007/978-981-97-3698-0_17.

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Zheng, Zheqi. "Research on the Social Media Marketing Activities Based on Linear Statistics." In Proceedings of the 2022 International Conference on Mathematical Statistics and Economic Analysis (MSEA 2022). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-042-8_10.

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Voronov, Alexander A., Tatyana S. Popova, Irina A. Shumakova, and Elena N. Danilevskaya. "Digital Transformation of Marketing Activities as a Factor in the Development of International Trade." In Ecological Footprint of the Modern Economy and the Ways to Reduce It. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-49711-7_40.

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Conference papers on the topic "International marketing activities"

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Buiak, Lesia, Mykola Shynkaryk, Yurii Semenenko, and Kateryna Pryshliak. "Optimization of Marketing Department Activities using Machine Learning Technologies." In 2024 14th International Conference on Advanced Computer Information Technologies (ACIT). IEEE, 2024. http://dx.doi.org/10.1109/acit62333.2024.10712551.

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Ehresmann, Manfred, Clemens Riegler, Bahar Karahan, Paul Nehlich, and Nicolas Heinz. "Impactful Marketing and Outreach Activities of German Student Space Associations." In IAF Space Education and Outreach Symposium, Held at the 75th International Astronautical Congress (IAC 2024). International Astronautical Federation (IAF), 2024. https://doi.org/10.52202/078378-0115.

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Komildzhanovna, Mamanazarova, Akramova Abrorovna, and Yuldasheva Miraliyevna. "Assessment of the Effectiveness of Marketing Activities of General Secondary Educational Institutions." In The International Conference on Humanities Education, Law, and Social Science. SCITEPRESS - Science and Technology Publications, 2024. https://doi.org/10.5220/0013491500004654.

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Skačkauskienė, Ilona, Julija Nekrošienė, and Marek Szarucki. "A REVIEW ON MARKETING ACTIVITIES EFFECTIVENESS EVALUATION METRICS." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1037.

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Marketing effectiveness evaluation is crucial for creating a marketing strategy that delivers a competitive advantage; however, it is a challenging process for organisations. A comprehensive literature review on various metrics used to evaluate the effectiveness of marketing activities is presented in this study. The research discusses the importance of evaluating marketing effectiveness in the current business environment. Different metrics used to evaluate marketing activities’ effectiveness, such as return on marketing investment, customer satisfaction, market share analysis and other signi
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Havryliuk, Ivanna. "MAIN TRENDS IN MARKETING ACTIVITIES." In Innovation and investment mechanisms for the development of international relations and market economy. Publishing House “Baltija Publishing”, 2024. http://dx.doi.org/10.30525/978-9934-26-417-7-27.

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Olimjonov, Azizbek. "Improvement of marketing activities of the posco international textile company." In INFORMATION TECHNOLOGIES AND MANAGEMENT. Baltija Publishing, 2024. http://dx.doi.org/10.30525/978-9934-26-459-7-100.

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Berkutova, T. A., T. N. Ivanova, and B. A. Yakimovich. "The Concept of Change Management in the Marketing Activities of Enterprises." In International scientific and practical conference “Smart cities and sustainable development of regions” (SMARTGREENS 2024). Crossref, 2025. https://doi.org/10.63550/iceip.2025.1.1.058.

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In the context of the formation of technological independence of Russia, the most important task is to ensure the market orientation of the production capabilities of domestic enterprises of the military-industrial complex. Possessing significant scientific, technological, production and personnel potential, they are capable of implementing large-scale goals for the production of high-tech civilian and dual-purpose products aimed at achieving the goals of import substitution and overcoming the sanctions regime against the Russian Federation. Without transformations in marketing activities at e
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Kretova, N. B. "Marketing Aspects Of Innovation Activities Of Enterprises." In RPTSS 2018 - International Conference on Research Paradigms Transformation in Social Sciences. Cognitive-Crcs, 2018. http://dx.doi.org/10.15405/epsbs.2018.12.77.

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Matulcikova, Marta. "IMPLEMENTATION OF MARKETING ACTIVITIES IN EDUCATIONAL SERVICES." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/3.4/s13.052.

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Ispravnic, Daria. "The role of planning marketing activities in the performance appraisal process enterprise." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.17.

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Purpose of the article: The purpose of this paper is to examine the effectiveness and the efficiency of marketing activities in the company's performance evaluation process. We will examine the planning of marketing activities under the aspect of success factors of an organization, essential to economic development and social, miraculous solution that solves problems, the basic tool in achieving great performance, but also in risk avoidance. Methodology: Considerations on the theoretical aspect, as well as the analysis of empirical material of a secondary and primary nature, were conducted usi
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Reports on the topic "International marketing activities"

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Lindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, 2022. http://dx.doi.org/10.16925/gcnc.24.

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This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact
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