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Relevant bibliographies by topics / International marketing activity

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Academic literature on the topic 'International marketing activity'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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Journal articles on the topic "International marketing activity"

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Nanik Hariyana and Hendra Syahputra. "Marketing Mix Standardization and Adaptation Activity: Case Study." Proceedings of International Conference on Economics Business and Government Challenges 1, no. 1 (2022): 337–42. http://dx.doi.org/10.33005/ic-ebgc.v1i1.46.

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Abstract. Despite the growing importance of international marketing for companies to survive and continue to grow and increase profitability in a rapidly changing environment, researchers are more concerned with issues of domestic knowledge than international marketing. However; several factors (ie economies of scale, competitive strikes, government incentives etc...) lead companies to international markets. In this context, all marketing activities at the domestic level are transformed into international ones. Thus, the concept of the marketing mix has become one of the main focus areas in in

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PUZYROVA, P.V., N.O. KHMELEVSKIY, and S. MAMMADOVA. "Main aspects of international marketing activities of export companies." Market Relations Development in Ukraine №7-8(254-255)2022 152 (November 15, 2022): 124–31. https://doi.org/10.5281/zenodo.7323421.

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The subject of the research is the theoretical and practical aspects of determining the international marketing activities of export enterprises. The aim of the research is to determine the essence of the organization of marketing activities of exporting enterprises and find effective ways to overcome the problems of marketing support for export enterprises in Ukraine. Research methods. When writing the article, a system of scientific research methods was used, namely: analysis and synthesis; complex analysis; comparative and economic analysis. Results of the investigation. As a result of writ

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Tolpezhnikov, R., and T. Tolpezhnikova. "STRATEGIC MANAGEMENT OF INTERNATIONAL ACTIVITIES OF LOGISTICS ENTERPRISES." Vìsnik Marìupolʹsʹkogo deržavnogo unìversitetu Serìâ Ekonomìka 12, no. 24 (2022): 43–49. http://dx.doi.org/10.34079/2226-2822-2022-12-24-43-49.

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The article is devoted to the research of the international logistics activity of enterprises, in particular transport, operating in modern conditions of management. The correlation between marketing and logistics were analyzed. The algorithm of formation of the marketing policy of the enterprise with the purpose of revealing the efficiency of sales is considered, which allows to take into account all stages from the main managerial processes connected with the sale of finished products at the enterprise, starting with the carrying out of situational analysis, and ending with control measures.

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Mirković, Milena, and Dejana Kulina. "Marketing Communications as Important Segment of the Marketing Concept." ECONOMICS 4, no. 1 (2016): 165–80. http://dx.doi.org/10.1515/eoik-2015-0031.

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Summary New frameworks operating at the international level have led to the need for a broader and more complex involvement of companies in international economic flows. In such circumstances, focus on the international and global markets becomes inevitable. Each segment companies must adapt and evolve in accordance with such conditions. Marketing as an important activity of the company in selling products or services is also changing and expanding its activities in line with international market. This leads to the creation of an international marketing concept and system as a specific approac

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Rozhko, Viktor, and Elvin Haraiev. "PROMOTION OF PRODUCTS IN THE COURSE OF FOREIGN ECONOMIC ACTIVITY OF THE ENTERPRISE." Social Economics, no. 67 (June 30, 2024): 156–65. https://doi.org/10.26565/2524-2547-2024-67-15.

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The purpose of this article is to study and reveal the essence of the methods of effective internationalization of products; to study the key nuances of international marketing; to consider modern distribution channels and ways of using digital technologies to promote products internationally. The article examines the role of marketing in the context of modern progressive development of economic conditions, and also studies scientific and Internet sources on the basis of which the author researched the history of the concepts of marketing and marketing mix, and the importance of constant corre

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Данилюк, Тетяна. "INTERNATIONAL MARKETING IN THE SYSTEM OF FOREIGN TRADE MANAGEMENT." Economic journal of Lesya Ukrainka Volyn National University 2, no. 38 (2024): 104–11. http://dx.doi.org/10.29038/2786-4618-2024-02-104-111.

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Introduction. The modern development of foreign economic activity of enterprises is characterized by the dynamic development of the world economy, which is based on international marketing. Effective management of foreign economic activity of enterprises is the most important factor in expanding market opportunities and potential segments in the international market.. The purpose of the article. The purpose of the article is to find optimization solutions related to the formation of a new high-quality mechanism for managing international marketing to enable international business entities to s

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Hutareva, Yuliia, and Iryna Maksimycheva. "International Marketing of Banking Services: Challenges and Opportunities of Global Expansion." Economic journal Odessa polytechnic university 3, no. 29 (2024): 117–23. https://doi.org/10.5281/zenodo.14635616.

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The article examines the key aspects of international marketing in the context of the global expansion of banking institutions. Particular attention is paid to the challenges faced by banks in the conditions of digitalization, globalization, and intensified international competition. The main stages of implementing marketing strategies aimed at integration into international markets and enhancing competitiveness are outlined. Using the example of Sense Bank, the study identifies prospects for applying innovative technologies, expanding the range of international services, and utilizing tools t

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Zyma, Oleksandr H., Olena V. Ptashchenko, Iryna O. Shevchenko, and Olena M. Afanasieva. "INTERNATIONAL MARKETING AND MARKETING AUDIT IN THE CONTEXT OF EUROPEAN INTEGRATION AND GLOBALIZATION." Management 30, no. 2 (2020): 9–25. http://dx.doi.org/10.30857/2415-3206.2019.2.1.

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Introduction. Features of international marketing are determined by the specific environment in which it is implemented. First of all, it is necessary to take into account the attitude of the national government to foreign economic activity. It can create favorable conditions for carrying out foreign economic activities. Conversely, the government may be uninterested in the entry of its individual firms into the foreign market, and may create all sorts of obstacles along the way. Marketing in general and international marketing today is characterized by the rapid aging of ideas and concepts ca

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Корчагина, Елена Викторовна, and Екатерина Сергеевна Генадиева. "History of Sports Marketing: International Experience." ВЕСТНИК ОБРАЗОВАНИЯ И РАЗВИТИЯ НАУКИ РОССИЙСКОЙ АКАДЕМИИ ЕСТЕСТВЕННЫХ НАУК, no. 2 (June 15, 2020): 43–46. http://dx.doi.org/10.26163/raen.2020.67.18.009.

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Развитие спортивной индустрии, как и любой другой коммерческой индустрии, невозможно без создания научно-теоретических основ ее деятельности, включающих исследования и анализ ее структуры, функций и взаимодействия с внешней средой. В статье представлен обзор зарубежных научных публикаций в области спортивного маркетинга. Выделены наиболее значимые труды, определяющие вектор движения спортивной индустрии на зарубежном рынке. Определены перспективные направления научных исследований в области спортивного маркетинга. The development of sports industry as any other commercial industry is impossibl

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Kania, Dafina, Santoso Hudi, Febri Astuti Vivien, Rizar Nugroho David, Ghozali Moenawar M., and Kuswanti Ana. "INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS." INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND ANALYSIS 07, no. 03 (2024): 866–70. https://doi.org/10.5281/zenodo.10777323.

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Digital advertising activities include various strategies and tactics carried out online to promote products, services, orbrands, such as creating weekly promotional advertisements, influencer marketing, website marketing, interactive contentcreation, weekly content creation, and e-commerce. The digital advertising activity process implemented by the marketingcommunications sub-division has different paths. Marketing communications in marketing Bulog products plays an important rolefrom the beginning of the pre-production process to post-production in digital marketing activities. Technical ba

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Dissertations / Theses on the topic "International marketing activity"

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Walsh, Susan. "The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342531.

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Costa, Lucia de Fatima Araujo Rosa da. "The potential impact of the macau international airport on Macau's tourism activity in the context of regional development in South China." Thesis, University of Macau, 1995. http://umaclib3.umac.mo/record=b1636710.

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Белокур, С. А. "Який вплив має міжнародний маркетинг на розвиток міжнаціональних відносин?" Thesis, Сумський державний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64860.

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Міжнародний маркетинг – система планування, реалізації, контролю та аналізу заходів по впливу на багатонаціональне ринкове середовище і пристосування до її умов на фірмі, яка здійснює свою діяльність більш ніж в одній країні; це «вища математика» маркетингу. На відмінно від інших видів маркетингу, міжнародний маркетинг має певні особливості. Ці особливості виникли внаслідок співпраці з іншими країнами, які мають свою специфіку зовнішніх ринків, особливості економічного, політико-правового, соціального та культурного середовища.

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Петрова, М. В. "Шляхи удосконалення міжнародної маркетингової діяльності промислового підприємства (на прикладі ТОВ «Телекарт-Прилад»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Petrova.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі досліджено поняття міжнародної маркетингової діяльності, узагальнено чинники, що впливають на міжнародну маркетингову діяльність промислового підприємства, узагальнено методи дослідження міжнародної маркетингової діяльності підприємства. Проаналізовано сучасний стан діяльності на ТОВ «Телекарт-Прилад» на зовнішніх ринках. Досліджено чинники та стан міжнародної маркетингової діяльності ТОВ «Телекарт-Прилад». Проведено SWOT-аналіз міжнародної маркетингової діяльності підприємства ТО

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Мокляк, М. В., та Ю. М. Попова. "Маркетинг інновацій у міжнародній діяльності підприємства". Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47552.

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На сучасному етапі європейської інтеграції України одним з найбільш ефективних напрямків підвищення ефективності виробництва є розвиток інноваційної діяльності, спрямованої на розробку і використання результатів наукових досліджень, що дає можливість забезпечити прибутковість шляхом задоволення нових потреб ринку.

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Мартиненко, В. В. "Стратегія підвищення міжнародної конкурентоспроможності дистриб’юторського підприємства (на прикладі ТОВ «ЦЕТЕХНО»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Martynenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні основи та організаційно-економічні рішення рішення щодо вдосконалення стратегії підвищення міжнародної конкурентоспроможності дистриб’юторського підприємства ТОВ «ЦЕТЕХНО». Проаналізовано основні складові міжнародної конкурентоспроможності ТОВ “ЦЕТЕХНО”, узагальнено чинники, що впливають на її стан та формування, проаналізовано міжнародну конкурентоспроможність ТОВ “ЦЕТЕХНО”. Запропоновано напрями підвищення міжнародної конкурентоспроможності ТОВ “ЦЕТЕХНО”, зок

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Бережна, А. В. "Удосконалення міжнародної маркетингової діяльності торговельного підприємства (на прикладі ТОВ «Ергономіка Україна»)". Thesis, Одеський національний економічний університет, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/12676.

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У роботі розглядаються теоретико-методичні основи дослідження міжнародної маркетингової діяльності торговельного підприємства. Досліджено чинники впливу та методи оцінки ефективності міжнародної маркетингової діяльності торговельного підприємства. Охарактеризовано сучасний стан міжнародної маркетингової діяльності ТОВ «Ергономіка Україна». Проведено SWOT- та PEST-аналіз ТОВ «Ергономіка Україна». Проаналізовано показники ефективності міжнародної маркетингової діяльності ТОВ «Ергономіка Україна». Запропоновано шляхи удосконалення міжнародної маркетингової діяльності ТОВ «Ергономіка Украї

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Антонюк, К. В. "Шляхи підвищення ефективності зовнішньоторговельної діяльності промислового підприємства (на прикладі ПАТ «ПлазмаТек»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Antonyuk.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретико-методичні основи дослідження зовнішньоторговельної діяльності промислового підприємства та її ефективності. Досліджено фактори впливу на ефективність зовнішньоторговельної діяльності промислового підприємства та визначено методи аналізу ефективності зовнішньоторговельної діяльності. Проаналізовано показники стану та динаміки зовнішньоторговельної діяльності ПАТ «ПлазмаТек». Проведено SWOT-аналіз. Проаналізовані показники ефективності зовнішньоторговельної діяльно

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Nguyen, Huu Trung. "Les marchands, fondateurs de civilisation, une épopée oubliée, XVe - XIXe siècle : une histoire sociale et culturelle de l’économie." Thesis, Strasbourg, 2012. http://www.theses.fr/2012STRAG049/document.

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La Civilisation devrait être vue comme une évolution des mentalités au cours du temps, en Art, en systèmes économiques, politiques et sociaux. Ce sont les marchands et entrepreneurs qui en sont à l’origine. Le grand apport des marchands est la mise en évidence de réalités économiques, sociales, politiques et artistiques, qu’il a fallu extraire de la masse d’idées reçues, dogmes ou traditions pour les faire comprendre par le profit commercial qui en fut tiré, à un certain nombre d’individus jusqu’à atteindre une certaine masse critique avant que ces réalités soient acceptées par la majorité de

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Yu-Chi, Yang, and 楊欲奇. "The study of video program international marketing strategy and activity." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/61388052858401202538.

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Books on the topic "International marketing activity"

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Ivanov, Igor', Elena Temnyshova, Igor' Temnyshov, et al. Management of the company's foreign economic activity. INFRA-M Academic Publishing LLC., 2020. http://dx.doi.org/10.12737/1023802.

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The textbook deals with a set of issues related to the organization of foreign economic activity of a modern Russian enterprise. The article covers the basics of foreign economic activity, organization of international commercial operations, customs and international transportation, reveals the essence and features of international marketing, and shows the role of the state in managing foreign economic activity. The features of entering the world market, choosing a foreign partner, pricing, preparation and execution of foreign trade transactions are shown. Various aspects of insurance of forei

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Office, General Accounting. International trade: Activity under the Export Enhancement Program : fact sheet for congressional requesters. GAO, 1990.

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Chursin, Aleksandr, Vladimir Ermakov, Svetlana Murtuzalieva, and Sergey Nazyuta. Foreign economic activity of the organization. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2137621.

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The textbook includes basic material on foreign economic activity, taking into account both the needs and specifics of Russian enterprises and foreign practice. Practical issues of the company's foreign economic activity are considered, which today have an increasing impact on the effectiveness of foreign economic operations. Special attention is paid to innovative trade and export financing tools, settlement tools, and marketing research. A brief description of the business climate of the leading economies of Asia, Africa and Latin America is given. Meets the requirements of the latest genera

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(Editor), William J. Sproule, Edward S. Neumann (Editor), and Stanford W. Lynch (Editor), eds. Automated People Movers VI: Creative Access for Major Activity Centers : Proceedings of the Sixth International Conference. American Society of Civil Engineers, 1998.

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Josephs, Judith Leblein. Aquatic Center Marketing. Human Kinetics, 2019. http://dx.doi.org/10.5040/9781718214156.

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If you need to make a big impact in promoting and growing your aquatic facility, then you need Aquatic Center Marketing. Written by an industry veteran whose novel approach to marketing has garnered numerous national and international awards, this book delivers practical, affordable, and innovative marketing ideas for any new or existing aquatic facility, of any type and size. Whether you work for a municipal pool or a commercial property, the tried-and-tested techniques in Aquatic Center Marketing can help your facility flourish: • Increase membership • Reenergize attendance to keep guests co

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International trade: Activity under the export enhancement program : fact sheet for congressional requesters. The Office, 1990.

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Bob, Clifford. Marketing of Rebellion: Insurgents, Media, and International Activism. Cambridge University Press, 2010.

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Bob, Clifford. Marketing of Rebellion: Insurgents, Media, and International Activism. Cambridge University Press, 2005.

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Bob, Clifford. Marketing of Rebellion: Insurgents, Media, and International Activism. Cambridge University Press, 2005.

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The marketing of rebellion: Insurgents, media, and international activism. Cambridge Ubiversity Press, 2005.

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Book chapters on the topic "International marketing activity"

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Dong, Anwen. "Gucci Digital Fashion Marketing Activity and Branding Analysis." In Proceedings of the 2022 International Conference on Science Education and Art Appreciation (SEAA 2022). Atlantis Press SARL, 2022. http://dx.doi.org/10.2991/978-2-494069-05-3_173.

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Keillor, Bruce D., Robert H. Luke, and Gregory W. Boller. "An Exploratory Investigation into the Role of Formalized Political Activity in International Marketing Strategy." In Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-13147-4_65.

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Bonita, Ian, Tuti Bahfiarti, and Alem Febri Sonni. "The Impact of Instagram's Social Media Marketing Activity Strategy on PT Astra Motor's Selatan Sulawesi Brand Awareness." In Proceedings of the 1st International Conference on Law, Social, and Political Science (ICSP 2023). Atlantis Press SARL, 2023. http://dx.doi.org/10.2991/978-2-38476-194-4_15.

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Haryanti, Warih Risma, and Aflit Nuryulia Praswati. "Does Social Media Marketing Activity Affect Coffee Shop Visit Intentions If Mediated by Brand Experience and Brand Awareness?" In Proceedings of the International Conference on Economics and Business Studies (ICOEBS-22-2). Atlantis Press International BV, 2023. http://dx.doi.org/10.2991/978-94-6463-204-0_37.

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Masters, William A., and Amelia B. Finaret. "From Local to Global: International Trade and Value Chains." In Food Economics. Springer International Publishing, 2024. http://dx.doi.org/10.1007/978-3-031-53840-7_11.

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AbstractThis chapter shows how local and national food systems are interconnected through trade, storage and processing, forming a global system that links each country’s producers and consumers. We define the concept of comparative advantage and extend our analytical diagrams to explain the prices observed in international trade, including the influence of transportation costs and commodity storage on price levels and price volatility in each country. We address the role of tariffs, quotas and other policies, showing their impact on income distribution within each country and the incentives t

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Prytulska, Nataliia, and Dmytro Antiushko. "Marketing aspects of development and promotion of products for enteral nutrition for herodietical purposes." In FOOD PRODUCTION: INNOVATIVE TECHNOLOGICAL SOLUTIONS. TECHNOLOGY CENTER PC, 2024. https://doi.org/10.15587/978-617-7319-99-2.ch1.

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The current global demographic structure of the population at the global and national levels indicates significant rates of aging. As a result of this process, gradual metabolic changes appear in the body, characterized by a slowdown in metabolic processes, the level of assimilation of oxygen and nutrients, and a decrease in the body's functional capabilities. Nutrition is one of the main factors that ensure the vital activity of the human body. The completeness and correspondence of the food ration to the metabolic needs makes it possible to significantly influence the level of health and phy

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Paul, Baines, Rosengren Sara, and Antonetti Paolo. "Business-to-Business Marketing." In Marketing. Oxford University Press, 2022. http://dx.doi.org/10.1093/hebz/9780192893468.003.0005.

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This chapter covers the notion of business-to-business marketing, primarily concerning the marketing of the huge range of offerings bought and sold between organizations. It details the characteristics of business markets, referencing their nature, buying process, international dimensions, and relationships that develop between organizations. Meanwhile, organizational buying behaviour refers to a group buying activity in which several people with different roles make purchasing decisions that affect the organization and the achievement of its objectives. The chapter discusses the application o

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Riabchyk, Alla. "INTERNATIONAL MARKETING ACTIVITY: THEORETICAL, METHODOLOGICAL AND PRACTICAL ASPECTS." In MARKETING ACTIVITIES OF ENTERPRISES OF THE AGRO-INDUSTRIAL SECTOR IN THE CONDITIONS OF WAR. International Science Group, 2023. http://dx.doi.org/10.46299/979-8-89074-561-3.10.

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"CHAPTER 1.7. CURRENT MOBILE MARKETING TRENDS IN THE SPHERE OF TOURISM." In International Partnership and Cooperation of Ukraine in Wartime: Collective monograph / edited by D. Nascimento, G. Starchenko. NGO «Research and Educational Innovation Center of Social Transformations», 2022. http://dx.doi.org/10.54929/monograph-02-2022-01-07.

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The chapter is dedicated to the study of modern trends in mobile marketing in the field of tourism. The essence of marketing is outlined and its classification is considered. It is emphasized that marketing is one of the most important functions of management, which affects the growth of products and services by identifying the needs of consumers. The reasons why active marketing activity is important for the company are described. The role, goals and tasks of mobile marketing in the tourism sphere are highlighted. The specifics of tourism marketing are given. The complex of marketing of touri

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"implications where the structure is of the macropyramid or the ‘umbrella’ type. This is the kind of tabulation which the person responsible for an international marketing structuring activity might find useful. Main Considerations The quality of an organisation can only be measured in its ability to meet the Authority and Responsibility is responsible for what and to whom. A firm that operates in." In International Marketing (RLE International Business). Routledge, 2013. http://dx.doi.org/10.4324/9780203077740-39.

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Conference papers on the topic "International marketing activity"

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Zhyvko, Mykhailo, Svitlana Rodchenko, and Anastasiia Shehynska. "IT TECHNOLOGIES IN MARKETING ACTIVITY." In 4th International Conference on economics, accounting and finance. Scientific Center of Innovative Research, 2024. https://doi.org/10.36690/iceaf-2024-25-26.

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Proia, Maria-Christina, Athina Tsimpidou, Spyridon Sakelariou, and Michail Glykas. "Marketing, Sales and Supply Chain Management: A Case Study in Sports Marketing Human Resources Costing." In Eighth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/limen.2022.281.

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A systematic literature survey on sales and marketing operations is presented with an emphasis on supply chain management. Articles included in the survey are categorized into four main categories identified namely: Supply Chain Management, Sales and Operations Planning, Artificial Intelligence and Big Data Analytics. The theory of Sports Marketing is presented as well as an effort-based costing case study of a team of Sports Marketing professionals working in marketing, sales and supply chain management. The costing case study approach provides activity costs calculations as well as the re

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Aliyev, Vali. "From conscious responses to subconscious insights: revolutionizing marketing research with neuromarketing." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.21.

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Purpose of the article: This article explores the limitations of traditional marketing research methods, such as surveys, experiments, and focus groups, which have been the mainstay for organizations in understanding consumer desires, needs, and attitudes. It highlights the critical shortcomings of these methods, particularly their reliance on honest responses and their inability to capture subconscious consumer behavior. Methodology: The study reviews existing literature to analyze the effectiveness of traditional marketing research compared to neuromarketing techniques. It categorizes neurom

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Skačkauskienė, Ilona, and Julija Nekrosiene. "MARKETING EFFECTIVENESS EVALUATION POSSIBILITIES AND CHALLENGES FOR BUSINESS: A BIBLIOMETRIC ANALYSIS." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.836.

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The importance of marketing effectiveness evaluation and its impact on businesses is the core discussion in this article. After reviewing scientific articles on marketing effectiveness topics, the lack of a unified approach for mar-keting effectiveness evaluation was determined. In order to measure marketing effectiveness, it is important to set the specific goals and objectives for particular marketing activity, as well as select for evaluation the appropriate measure-ment methods and metrics. The selected evaluation system has to contribute to the company’s marketing strategy and the achieve

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Nazar, Nadejda. "Innovation - the key to success in marketing activity of the company." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.12.

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Purpose of the article: The article aims to explore the role of innovation in the marketing strategy of enterprises, highlighting how it contributes to success and competitiveness in the market. Methodology: The analysis is based on case studies and industry examples, as well as literature review on marketing innovation. Quantitative and qualitative data were used to highlight the impact of innovation on organizational performance. Conclusions: Innovation is key to adapting to market changes and meeting customer needs. Companies that invest in innovation are more likely to attract and retain c

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Semenov, Viktor P., Alexander S. Sokolitsyn, and Natalya A. Sokolitsyna. "Marketing Activity Management Improvement for Small-Series Production Enterprises." In 2018 IEEE International Conference "Quality Management, Transport and Information Security, Information Technologies" (IT&QM&IS). IEEE, 2018. http://dx.doi.org/10.1109/itmqis.2018.8525067.

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Dimitrakieva, Svetlana, Siyka Demirova, and Mehmed Mehmedov. "Sustainable Development of Marketing in SMEs in Bulgaria and the EU." In 10th International Scientific Conference ERAZ - Knowledge Based Sustainable Development. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eraz.2024.397.

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The article is devoted to the role of marketing and its sustainable development in small and medium-sized businesses in modern economic conditions. The purpose of the article is to examine and evaluate the process of marketing management in small and medium-sized enterprises, to deter- mine the potential of the marketing processes of these economic entities and to assess the degree of influence of their activity on the economic situation. Looking at the main objectives of SME sustainability marketing and ways to promote business more cheaply. The role of marketing in small and medium-sized com

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Abasova, Samira, Rashad Safarov, and Yahya Sanan. "Macroeconomic Indicators’ Implementation for State Marketing Activity: Azerbaijan Case." In VIII International Scientific and Practical Conference 'Current problems of social and labour relations' (ISPC-CPSLR 2020). Atlantis Press, 2021. http://dx.doi.org/10.2991/assehr.k.210322.074.

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Memeț, Diana, Rodica Burbulea, and Svetlana Gangan. "Digital marketing in the light of promoting and strengthening the image on the market." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.35.

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In the realm of modern businesses, digital marketing occupies a central and essential place. It represents a strategic component of a company's activity, considering the significant changes in consumer behavior and the business environment generated by the digital revolution. Digital marketing is an essential component of modern marketing strategies and represents the use of digital channels to promote and market products and services. It has numerous characteristics and particularities that differentiate it from other forms of traditional marketing. Currently, it has become an essential compo

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Babenko, V., L. Mykhailyshyn, O. Dzoba, S. Kalinina, and E. Savchenko. "Formation of fundamentals of the agricultural enterprises’ marketing activity security at the international scale." In MODERN APPROACHES IN ENGINEERING AND NATURAL SCIENCES: MAENS-2021. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0144941.

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Reports on the topic "International marketing activity"

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Lindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, 2022. http://dx.doi.org/10.16925/gcnc.24.

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This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact

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