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Dissertations / Theses on the topic 'International trade in marketing services'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Дашян, А. С. "Удосконалення міжнародної маркетингової інтернет діяльності рекламного агентства на прикладі «MOBILITHIUM S.P. Z.O.O.»". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Dashian.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретико-методологічні основи дослідження міжнародної маркетингової діяльності в сфері інтернет-маркетингу, визначено позитивні та негативні фактори впливу на міжнародну маркетингову діяльність в сфері інтернет-маркетингу на глобальних ринках. Виявлено та описано методи аналізу міжнародної маркетингової діяльності в сфері інтернет-маркетингу Проаналізовано міжнародну маркетингову діяльність підприємства “MOBILITHIUM SP Z.O.O.” в сфері інтернет-маркетингу. Наведено SWOT-ан

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2

Butrimavičius, Nedas. "Tarptautinės prekybos paslaugomis plėtros tendencijos Lietuvoje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120703_155349-44499.

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Pasaulyje vyksta aktyvūs procesai dėl eksporto politikos skatinimo, investicijų, didesnio prekių ir paslaugų mainų balanso, inovacijų pritraukimo, t.y. veiksnių sąlygojančių ekonominio vystymosi tempus, vis svarbesnį vaidmenį priskiriant tarptautinei prekybai paslaugomis. Darbo aktualumas siejamas su neišnaudotu paslaugų augimo potencialu tarptautinėje prekyboje, kuris suteikia galimybes paslaugų sektoriui gauti didesnę pelno normą ir pritraukia kapitalą bei darbo jėgą iš tradicinių veiklų įmonių, todėl paslaugų plėtra turėtų išlikti pagrindiniu ekonominių ir socialinių permainų katalizatorium

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3

El-Higzi, Faiza A. "A study on foreign market selection factors in the Australian construction services sector." Thesis, Queensland University of Technology, 2000.

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4

Herman, Lior. "International trade in services and services co-production : an investigation into the nature of services and their political economy consequences on international trade." Thesis, London School of Economics and Political Science (University of London), 2010. http://etheses.lse.ac.uk/2382/.

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Goods and services are bundled together in economic analysis, which largely considers them to be similar despite contrary empirical evidence. Services have been largely absent from international political economy literature, so current explanations of international trade in services liberalisation and integration leave a lot to be desired. Using the WTO framework of the four modes of service supply, this thesis provides a comprehensive analysis of international trade in both healthcare and accountancy services. This empirical investigation sheds light on services' patterns of internationalisat

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5

Nadakavukaren, Schefer Krista. "International trade in financial services : the NAFTA provisions /." The Hague [u.a.] : Kluwer Law International, 1999. http://www.gbv.de/dms/spk/sbb/recht/toc/306304910.pdf.

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6

Walsh, Susan. "The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance." Thesis, University of Ulster, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342531.

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7

Richter, Frank-Thomas Tobias. "Marketing mix standardisation in international marketing : an empirical investigation of the degree of marketing programme standardisation in German companies and its internal and external correlates." Thesis, University of Warwick, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369808.

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8

Van, der Marel Erik. "On trade, productivity and regulation in services." Paris, Institut d'études politiques, 2011. http://www.theses.fr/2011IEPP0035.

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Cette thèse se penche sur les liens entre la productivité des services, le commerce des services et la réglementation à la fois du côté des importations et du côté des exportations. Pour ce qui concerne l’export, les différences de productivité se reflètent dans une structure d’avantage comparatif de l’économie à la fois au niveau des services et des biens. Les importations comptent également. La hausse des importations de services a pour effet d’accroître la productivité de ces services, elle permet une allocation optimale des ressources nouvelles et existantes ainsi qu’une plus grande concur

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9

Crosthwaite, David. "The internationalisation of construction professional services : consulting engineers overseas." Thesis, University of Reading, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.250694.

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10

Hashim, Arshad. "Export performance and marketing strategy for Malaysian palm oil." Thesis, University of Aberdeen, 1994. http://digitool.abdn.ac.uk/R?func=search-advanced-go&find_code1=WSN&request1=AAIU060622.

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This study evaluates the performance of the export marketing strategy for Malaysian palm oil over the period 1980-90, with emphasis on the promotion of this commodity in a large number of importing countries world-wide. The analysis of global data indicates that over this period the average per capita consumption level of oils and fats grew from 13.4 to 15.1 kg/hd, led by soybean oil and followed by palm, rape seed, and coconut oils, tallow and butter. However, the per capita consumption trend of soybean and coconut oils is declining, while there is a positive trend for rapeseed and palm oils,

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11

Omar, H. M. Khalid. "Standardization vs. adaptation : marketing strategy for the lesser-developed countries." Thesis, Cardiff University, 1986. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.296656.

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12

Husein, Khaled A. "Airlines marketing : a case study of the Middle East Airlines." Thesis, University of Strathclyde, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.317822.

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13

Wilcox, Joseph Morgan. "Trafficking in women: International sex services." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2754.

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This research looks to identify precursors to women becoming involved in trafficking for prostitution and/or sexual services in the United States. The failure to find patterns or trends regarding why women are trafficked or what types of women are trafficked most often, helps dispel some myths regarding the stereotypical victim of trafficking.

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Al-Rawi, Khalid Whayeb. "The adoption of the marketing concept in the Iraqi food industry." Thesis, University of Strathclyde, 1988. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.314591.

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15

Awan, Anam ul Haq, and Shahzad Ali. "Regionalization and Marketing Mix Strategies of a company." Thesis, Halmstad University, School of Teacher Education (LUT), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-738.

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<p>Our study deals with the concept of regional trade blocs or open borders (Nordic Region) and their impact on the Marketing Mix Strategies of the firm. The purpose of our study is to analyze the regionalization concept as company point of view and then its impact on the marketing mix strategies of a company operating in Nordic Region. To get the appropriate data for this, we studied a telecommunication company based in Norway and operating in Denmark and Sweden as well. We adopted the inductive approach and case study method, and our study is based on our research findings, on the basis of w

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16

Ngubula, Moyombuya. "The SADC protocol on trade in services : a review of the protocol in light of the GATS and other SADC protocols and what it means for trade in services in the region." Master's thesis, University of Cape Town, 2013. http://hdl.handle.net/11427/13952.

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In 1995 the General Agreement on Trade in Services (GATS) came into force. This is the World Trade Organizationâ€™s (WTO) legal instrument aimed at regulating multilateral trade in services (TiS). GATS was negotiated in light of the increase in TiS in the world and the need to regulate this area of trade. Prior to GATS coming into force, only trade in goods was regulated at the multilateral level through the General Agreement on Trade and Tariffs (GATT). There are many benefits that come along with TiS and there is a need for developing countries to open up their service markets. Liberalised T

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17

Harris, Charles Phillip. "Lobbying and public affairs in the UK : the relationship to political marketing." Thesis, Manchester Metropolitan University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.302626.

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18

Skarmeas, Dionisis A. "A transaction cost explanation of trust and commitment in international marketing channels." Thesis, Cardiff University, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.344037.

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19

Clarkson, Richard M. "Relationship marketing in commodity chemicals : an empirical examination of a relationship marketing framework and the development of an instrument for the measurement of relationship marketing orientation (REMARKOR) within the commodity sector of the UK." Thesis, University of Huddersfield, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323806.

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Commodity markets are characterised by declining growth rates, depressed prices, intensified competition and the evolution of standard and fixed specifications. These lead to an increasingly severe squeeze on profits. The commodity sector of the chemical industry is no exception to this, it is notorious for its fiercely competitive nature and its increasingly severe squeeze on profit margins. Past research suggests that companies will compete primarily on price (Wei et a1. 1979, Emerson 1983, Stobaugh 1988, Quintella 1993, and Black 1994), with relatively little technical service required. How

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20

Chan, King-tung Tony, and 陳景東. "International market aspects of telecommunications services in Hong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1993. http://hub.hku.hk/bib/B3126556X.

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21

Blank, Sven [Verfasser], and Georg [Akademischer Betreuer] Wamser. "Three Essays on International Trade in Services / Sven Blank ; Betreuer: Georg Wamser." Tübingen : Universitätsbibliothek Tübingen, 2018. http://d-nb.info/1168634946/34.

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22

Al-Torkistani, Harbiballa M. "The marketing of GCC petrochemical firms with special reference to international market entry barriers." Thesis, Lancaster University, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.332426.

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23

Akcali, Gur Berna. "Limits on state autonomy in regulating services trade : regional and international trade liberalization commitments and public morals." Thesis, King's College London (University of London), 2014. https://kclpure.kcl.ac.uk/portal/en/theses/limits-on-state-autonomy-in-regulating-services-trade(49153f2c-a32e-4594-bfe3-268ce5f30a8f).html.

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This thesis explores the scope of the autonomy of the states in regulating services trade in areas that concern their public morals and analyses whether the indeterminacy of the public morals exceptions in supranational trade regimes reveals fundamental flaws in the design of those regimes as they apply to trade in services with reference to their experiences with cross-border provision of online gambling services. This interplay and tension between the scope of autonomous areas of the states and organizations since World War II has received considerable scholarly attention. Most of the academ

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24

Coleman, Isobel Coles. "U.S.-Japan high technology trade friction : the cases of supercomputers, construction/engineering services and satellites." Thesis, University of Oxford, 1993. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.240272.

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25

Antonio, Maria Soledad. "Implications of and Policy Direction for International Trade in Health Services in the Philippines." Thesis, Griffith University, 2018. http://hdl.handle.net/10072/382026.

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International trade is a growing global process driven by the perceived economic benefits to trading partners, but little is known about its negative implications for societies, particularly its adverse effects on health. Recent years have seen increasing controversies associated with trade in health services in many nations in the Asian region, specifically Thailand, India, China and Pakistan. However, these emerging problems have not been systematically investigated in most countries in the region, including smaller developing countries such as the Philippines. Trade in health services in th

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26

Jansen, Derek (Derek Timothy) 1963 Carleton University Dissertation Management Studies. "The influence of host country characteristics on method of entry." Ottawa.:, 1992.

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27

ERIKSSON, MICHAEL. "INTERNATIONAL SERVICES MARKETING : A CASE STUDY OF GAMMAKNIFE SURGERY IN ARGENTINA." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-14679.

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Title: International Services Marketing – A case study of Gammaknife surgery in Argentina Level: Final assignment for Bachelor Degree in Business Administration Author: Michael Eriksson Supervisor: Akmal Hyder Date: 2013 – May Aim: The aim of this study is to describe the internationalization process of services by looking at a Swedish healthcare service. The study has been performed before in different countries with distant cultures. By examining the service in Argentina it will be the first study of Gammaknife within a Latin-American context. Method: The author wanted to get a deeper unde

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28

Koksal, M. H. "The critical marketing success and failure factors in new product development in the UK electronics industry." Thesis, University of Exeter, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.337678.

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29

Woldemichael, Martha Tesfaye. "Essays on international trade and export performance." Thesis, Université Clermont Auvergne‎ (2017-2020), 2018. http://www.theses.fr/2018CLFAD010.

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Certains pays se sont historiquement développés en s'ouvrant au commerce et en adoptant une stratégie de croissance tirée par les exportations manufacturières. Le commerce promeut l'allocation efficace des ressources suivant l'avantage comparatif, les importations favorisant les transferts technologiques et la croissance de la productivité, alors que les exportations jouent un rôle-clé en soutenant la balance des paiements et les efforts de mobilisation des recettes domestiques. En stimulant la croissance, le commerce offre la possibilité de réduire la pauvreté et d'améliorer les conditions de

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30

Al-Sanie, Abdulrahman Ibrahim. "The adoption of the marketing concept in the operations of free trade zones : a comparative global study." Thesis, University of Sheffield, 1992. http://etheses.whiterose.ac.uk/3518/.

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This study is an empirical investigation of the marketing concept adoption by the authorities of Free Trade Zones (FTZs) throughout the world. The aim of the study is to gain an insight into the marketing orientation of the FTZs authorities by systematically Identifying, analysing and evaluating the attitudes of selected FTZs authorities towards the adoption of the marketing concept in the operations of their zones. Therefore, forty variables representing the key elements of the marketing concept (i. e., satisfying the customer needs, achieving organisational goals and integrating the marketin

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31

Paulsson, Gunnar. "Marketing strategies of the 'new' exporters : based on a firm-level study of Asian clothing-market penetration." Thesis, University of Sussex, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.292865.

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32

Moris, Francisco A. "International Trade in Research and Development Services and the Activity of MNC Subsidiaries." Thesis, The George Washington University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3668524.

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<p> International technology diffusion reflects global R&D production and collaboration that increasingly accompany other forms of international activity such as trade and foreign direct investment. This thesis studies country-level market flows of disembodied technology or intangibles trade. The main conceptual premise is that operations of MNC subsidiaries have a substantial effect on these market-based flows, consistent with public goods aspects of industrial knowledge and with theories on MNC R&D strategies. Extensive previous country-level work relating FDI and technology flows fo

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33

Jacobs, Abdul Karriem. "The emergence of trade in services as an emerging, international trading commodity from a South African perspective." University of the Western Cape, 2005. http://etd.uwc.ac.za/index.php?module=etd&amp.

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The reason for highlighting the difference between GATT and GATS is to focus on the impact of these agreements on the developing countries and in particular the latter will be the main focus of this paper. The economies and governments of the developing states are struggling to generate sustainable capitol growth and maintain financial stability to enhance economic growth. This is due to dictators who rule in such a manner to maintain power irrespective of the future economic viability of their state. Thus the environment for sustainable economic growth is wrath with political instability, lac

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34

Arrese, Sara, and Liao Wang. "Trust development in International Healthcare Services: Elekta in Spain." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-17692.

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Title: Trust development: a marketing strategy in the Internationalization of Healthcare Services.The case of Elekta in Spain Level: Master Thesis in Business Administration Author: Sara Arrese and Wang Liao Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-10-02 Aim: The aim of this research is to examine how trust developing affects International Healthcare Services marketing while settling down into a new country. Our study is applied to Elekta in Spain. Method: In order to carry out this research, qualitative data is used, a single case study is applied, questionnaires and

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35

Cho, Hyuksoo. "Determinants and effects of electronic intermediary use in export marketing." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Dissertations/Spring2004/h%5Fcho%5F050404.pdf.

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36

Mehta, Sanjay S. (Sanjay Subhash). "Continuity Expectations in Vertical Marketing Systems: a Dyadic Perspective of Domestic and International Franchising." Thesis, University of North Texas, 1999. https://digital.library.unt.edu/ark:/67531/metadc278738/.

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An emerging paradigm shift in the marketing discipline has prompted renewed research interest in the nature and scope of exchange. A common theme in the research to date is a departure from the traditional transactional orientation to a relational perspective of exchange. The relational emphasis is particularly germane to contractual Vertical Marketing Systems (VMS) where the emphasis is on long-term, mutually beneficial interaction between various channel members. The franchisor-franchisee relationship, a type of contractual VMS, is governed by norms that impact system efficiency and effectiv

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37

Roche, Damien. "The international marketing of educational services : implications for long-term policy planning." Thesis, University of Strathclyde, 1992. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23754.

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The dissertation attempts to apply the marketing concept to the provision of educational services. A comprehensive literature review is conducted in the area of services marketing. A strategic marketing model is proposed for the international marketing of educational services. A comparative analysis of overseas student policy in a number of host countries is presented. A number of policy developments and regulatory mechanisms are critically evaluated. It was not possible to conduct a rigorous cost-benefit analysis of overseas students in Ireland*. However, a UK study conducted in 1980 is exami

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38

Dietrich, Katrina, and Giorgos Angelakis. "Services Marketing in a Cross-Cultural Environment: Elekta in Germany." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-16249.

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Abstract Title: Services Marketing in a Cross-Cultural Environment: Elekta in Germany Level: Master Thesis in Business Administration Author: Katrina Dietrich & Giorgos Angelakis Supervisor: Maria Fregidou-Malama Examiner: Akmal Hyder Date: 2014-January Aim: This study aims to examine how culture, trust, network and standardization/adaption are applied within the Service Marketing of Elekta in Germany and if they overcome the characteristics of Services within a culturally different environment. Method: The research uses qualitative data, applies a single case study, questionnaires an

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39

Gerlach, Carina. "The EU, the WTO and trade in services : power and negotiation in the international political economy." Thesis, Loughborough University, 2008. https://dspace.lboro.ac.uk/2134/10873.

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For the European Union (EU), the field of trade policy is a main field in which the EU can assert its actorness and build its identity as an international actor. This "superpower" potential arises out of the EU's extensive resource equipment in trade policy and is driven forward by the EU's significant economic interests. To what extent, however, the EU has been able to use its resources to shape the rules of the international trade regime according to its own preferences has remained questionable. This thesis investigates the question of the EU's impact on and power utilisation in the interna

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40

Teberler, Metin. "The interrelationships between tourist origin and receiving countries through a marketing framework : the case of Turkey and Britain in the early 1990s." Thesis, University of Exeter, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.323985.

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41

Boardman, Gary. "The international used ship market as a temporary solution to U.S. sealift requirements." Thesis, Monterey, California : Naval Postgraduate School, 1990. http://handle.dtic.mil/100.2/ADA233084.

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Thesis (M.S. in Management)--Naval Postgraduate School, June 1990.<br>Thesis Advisor(s): Boger, Dan C. Second Reader: Roberts, Benjamin J. "June 2009." Description based on title screen as viewed on October 19, 2009. DTIC Descriptor(s): Accelerated testing, cycles, emergencies, global, international, marine transportation, marketing, military reserves, patterns, procurement, requirements, ships DTIC Indicator(s): Airlift operations, Sealift operations, Military reserves, Ready reserve force, Market research, International trade, Theses. Author(s) subject terms: Sealift, used ship market. Inclu

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42

Hachmeister, Philip, and Andrian Satrio. "Services marketing in a cross cultural environment : the case of Brazil." Thesis, University of Gävle, Department of Business Administration and Economics, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-4814.

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<p><strong> </strong><strong> </strong></p><p><strong>ABSTRACT</strong></p><p><strong> </strong></p><p><em>Aim:</em> Despite the domestic and international importance of services the research about the internationalization of services it is limited. Compared to products, services differ in nature. They are intangible and heterogeneous, meaning they are usually consumed at the point of purchase and are performed, as well as perceived differently. When a service provider wants to market its offerings in culturally distant country, the local country's culture is an important factor during the pro

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43

Richards, John E. "The domestic politics of international regulatory policy : the regulatory institutions for trade in aviation services /." Diss., Connect to a 24 p. preview or request complete full text in PDF format. Access restricted to UC IP addresses, 1997. http://wwwlib.umi.com/cr/ucsd/fullcit?p9811798.

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44

Weber, Christoph. "The evolving international regime of trade in financial services under the auspices of the GATT /." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=60696.

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This thesis is designed to verify the potential for an efficient multilateral agreement on trade in financial services.<br>After reference to the prevalent types of regulatory barriers and protectionist behaviour, the study analyzes those trade concepts and principles that are of particular importance and relevance to the financial services sector.<br>A detailed comparison of national submissions for a draft agreement and schedules of market opening commitments from various developing and developed countries subsequently attempts to demonstrate the remaining discrepancy between controversial a

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45

Zhang, Bixiu. "An analysis of China's liberalisation Policy with respect to international air transport." Thesis, Cranfield University, 2010. http://dspace.lib.cranfield.ac.uk/handle/1826/8622.

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International air transport is a commercial business by nature but carries a political significance. It has been regulated under the Chicago regime which requires the sovereignty governments to negotiate and determine how airlines engage in the transnational operations regardless of the market demand. Policy makers will have to take into account all factors, whether at international, domestic, institutional and individual levels, in determining to what extent the market should be liberalised so as to protect their national interest, optimise the opportunities for their industry and society as

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46

Mazzarol, Timothy W. "An examination of the factors critical to the establishment and maintenance of competitive advantage for education services enterprises within international markets." Thesis, Curtin University, 1997. http://hdl.handle.net/20.500.11937/329.

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The principal focus of the present study was to examine the factors critical to the development and maintenance of a competitive advantage for education institutions operating in international markets. International education involves over 1.3 million students' world wide, and injects billions of dollars into the economies of supplier nations. Despite its importance, little empirical research is available on the international marketing of education. This study draws together research from services marketing, industrial and organisational economics, strategic management and various studies and

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47

Ambaye, Michele. "A consumer decision process model for the Internet." Thesis, Brunel University, 2005. http://bura.brunel.ac.uk/handle/2438/366.

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This investigation attempts to improve understanding of the behaviour of internet consumers from an empirical basis. It reports on the results of studies into decision-making processes of consumers on the internet in the context of apparel retailing. Consumers consisting of a profile sample of working female consumers, aged between 18 and 45, in the ABC1 social group, are considered in terms of their decision making processes online. These observations are contrasted with the assumptions underlying a key reference model of traditional consumer behaviour, the Consumer Decision Process (CDP) mod

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48

Yazdani, Shahid. "Emergency safeguard : WTO and the feasibility of emergency safeguard measures under the general agreement on trade in services." Thesis, London School of Economics and Political Science (University of London), 2012. http://etheses.lse.ac.uk/573/.

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The General Agreement on Trade in Services (GATS) along with other agreements was concluded in the Uruguay Round of Multilateral Trade Negotiations in 1994. However, negotiations continued within the WTO framework and are still a work in progress on some specific issues under the GATS including the question of Emergency Safeguard Measures, which has been raised in Article X of the GATS as part of its ‘built-in agenda’. The thesis looks at the concept of the Emergency Safeguards Measures (ESMs) in the GATT/WTO and tries to develop an answer to the ‘question of ESMs’, which is deluding the negot

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Edwards, Susan Teresa. "Yeepam efatawo : we sew and it fits you : the social and cultural context of small-scale enterprise in the tailoring and dressmaking sector of southern Ghana." Thesis, University of Hull, 1997. http://hydra.hull.ac.uk/resources/hull:5396.

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Al-Rachkidi, Nour Hanna. "Le rôle potentiel des aéroports dans la promotion des pays comme destination touristique : Le cas de l’aéroport international de Beyrouth." Thesis, Rennes 1, 2016. http://www.theses.fr/2016REN1G014/document.

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Nous tentons dans ce travail d’étudier le rôle de l'Aéroport International de Beyrouth (BIA) dans la promotion du Liban comme destination touristique. De même, nous cherchons à identifier les facteurs qui affectent la satisfaction des touristes à l'aéroport autant pendant leur arrivée que pendant leur départ. En outre, nous accordons une importance particulière à l'étude et l'identification de la relation entre le rôle de l'aéroport d’une part et l'image de la destination d’une autre part. Nous identifions ainsi les facteurs qui peuvent influencer la décision du touriste, de visiter une telle

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