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Dissertations / Theses on the topic 'Internet marketing education'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Bevan-Dye, Ayesha Lian. "Identifying internet marketing principles relevant to generic marketers / Ayesha Lian Bevan-Dye." Thesis, North-West University, 2005. http://hdl.handle.net/10394/2363.

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Yang, Ning. "Factors influencing international students' choice of enrolling at higher education institutions via the internet." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1084.

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As the competition increase in the Higher Education industry, marketing departments of Higher Education Institutions view students as consumers and market their institutions. At the mean time, universities around the world encourage their international offices to increase the foreign student enrollments. This research investigates the factors influencing international students’ choice of enrolling at Higher Educational Institutions (HEI) via the internet: international students’ Internet use to facilitate information search and decision making. This survey of international students from Nelson

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Kisiołek, A. "The internet as an element of marketing strategies of polish universities during recent years." Thesis, Sumy State University, 2015. http://essuir.sumdu.edu.ua/handle/123456789/44421.

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У статті представлений фон системних змін, яким було піддано вищу освіту в Польщі після 1990 року. Особливий акцент зроблено на створення абсолютно нового, заснованого на відміну від колишніх парадигм, ринку освітніх послуг. Охарактеризовано інтернет, як елемент маркетингових дій польських ВНЗ, з поданням результатів проведених досліджень, а також представлені результати досліджень, що стосуються ролі інтернету в маркетингових стратегіях ВНЗ в Польщі.<br>В статье представлен фон системных изменений, которым было подвергнуто высшее образование в Польше после 1990 года. Особый упор сделан на соз

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Mangolothi, Brightness. "The use of social media for marketing and communication purpose in institutions of higher learning." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1019698.

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Social media have become a widely used tool to communicate with the orgnisations stakeholders. Institutions of higher learning are also venturing into this new way of marketing and communication. This study intended to determine how South African institutions of higher learning are using social media for marketing and communication purposes. Firstly, a literature study was conducted to gain an understanding on how social media are used. Further an empirical study was conducted, which consisted of two phases. The first phase was a case study on NMMU and Stellenbosch University. Structured-inter

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Davoli, Mario. "Cellular phone network service prototyping direct manipulation 3D virtual environment for design, training, marketing and documentation /." Swinburne Research Bank, 2001. http://hdl.handle.net/1959.3/22429.

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Thesis (PhD) - Swinburne University of Technology, 2001.<br>Submitted for the degree of Doctor of Philosophy, Swinburne University of Technology - 2001. Typescript. Includes bibliographical references (p. 120-128).

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Zinn, Marian, and Helen Johansson. "Student Recruitment for the Mobile Generation : An Exploratory Study of Mobile Marketing Practices in the International Higher Education Industry." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-27877.

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Background: In an increasingly market-driven and global higher education industry, characterized by growing international competition and the emergence of disruptive mobile technologies, higher education institutions (HEIs) are challenged to adopt innovative ways of marketing for student recruitment to sustain student enrollment numbers. Within this new landscape the concept of mobile marketing for student recruitment has become an important issue for HEIs. Mobile devices are playing an increasingly significant role in the decision-making process of potential students and this trend has create

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Pivorun, Violeta. "Tarptautinis marketingas plėtojant universitetų veiklą: internetinių technologijų panaudojimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_141601-24839.

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Baigiamajame magistro darbe nagrinėjamos aukštojo mokslo internacionalizavimo tendencijos ir plėtros galimybės Lietuvoje ir kitose Europos Sąjungos šalyse. Svarbiausias vaidmuo darbe skiriamas marketingui internete, kadangi internetinio marketingo priemonėmis gali būti veikiami pagrindiniai aukštojo mokslo veiklos internacionalizavimo procesai. Darbe taip pat aptariama tarpinstitucinių tinklų kūrimo ir plėtros svarba aukštojo mokslo internacionalizavimui, pateikiama išsami paslaugų ir interneto marketingo komplekso elementų analizė, akcentuojama programos, įvaizdžio ir rėmimo elementų svarba a

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Ілляшенко, Сергій Миколайович, Сергей Николаевич Ильяшенко та Serhii Mykolaiovych Illiashenko. "Інтернет-технології маркетингу знань в сфері науково-освітніх послуг". Thesis, ПУЕТ, 2015. http://essuir.sumdu.edu.ua/handle/123456789/42091.

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Виконана систематизація інструментів і технологій інтернет-маркетингу які використовуються для вирішення завдань маркетингу знань у сфері науково-освітніх послуг.<br>Выполнена систематизация инструментов и технологий интернет-маркетинга, которые используются для решения задач маркетинга знаний в сфере научно-образовательных услуг.<br>Systematization of instruments and technologies of Internet marketing that are used for solving marketing knowledge in the sphere of scientific and educational services.

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Mithani, Murad A. "The Development and Marketing of an Online Guided Study Program for the GRE Physics Exam Towards an Understanding of Future Instructional Methodologies." Case Western Reserve University School of Graduate Studies / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=case1225102470.

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LaRosa, Richard J. "A Cross-National Comparison of Corporate Web-Site Communications: An Examination of the Services Sector." Cleveland, Ohio : Cleveland State University, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=csu1233079496.

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Thesis (D.B.A.)--Cleveland State University, 2008.<br>Abstract. Title from PDF t.p. (viewed on Apr. 1, 2009). Includes bibliographical references (p. 136-144) and appendices. Available online via the OhioLINK ETD Center. Also available in print.

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Ілляшенко, Сергій Миколайович, Сергей Николаевич Ильяшенко та Serhii Mykolaiovych Illiashenko. "Завдання маркетингу у науково-освітній діяльності вітчизняних ВНЗ". Thesis, ФОП Ткачов О.О, 2015. http://essuir.sumdu.edu.ua/handle/123456789/41956.

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Систематизовано завдання маркетингу як засобу підвищення конкурентоспроможності вітчизняних ВНЗ на ринку науково-освітніх послуг<br>Систематизировано задачи маркетинга как способа повышения конкурентоспособности отечественных ВУЗ на рынке научно-образовательных услуг<br>Systematic task of marketing as a means of increasing the competitiveness of Ukrainian Universities in the market of scientific-educational services

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Броновицька, А. О. "Особливості інтернет-маркетингу освітніх послуг закладів вищої освіти (на матеріалах Національного університету "Чернігівська політехніка")". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/22464.

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Броновицька, А. О. Особливості інтернет-маркетингу освітніх послуг закладів вищої освіти (на матеріалах Національного університету "Чернігівська політехніка") : магістерська робота : 075 Маркетинг / А. О. Броновицька ; керівник роботи С. В. Кульпінський ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. - Чернігів, 2021. - 85 с.<br>Метою кваліфікаційної роботи є вдосконалення інструментів інтернет-маркетингу для залучення вступників в НУ "Чернігівська політехніка". Об’єктом проведеного дослідження є інструменти інтернет-маркетингу в НУ «Чернігівська політехніка».

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Rudauskaitė, Auksė. "E.švietimo paslaugos skatinant socialinę raidą Kaišiadorių rajone." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20060321_101444-17789.

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Throughout the Europe, special attention is paid to the development, provision and design of electronical services. Experience of foreign countries proposes that e-education plays a significant role both in social development and the development of country or its regions in economical, cultural and other aspects. Goal of work: to analyze the influence of the provided services of e-education to the social development in the municipal level.

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McCartan-Quinn, Danielle. "A study of marketing theory and practice within the small firm : issues arising and their implications for small firms' marketing education." Thesis, University of Ulster, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.342386.

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Gamhed, Martin, and Karin Lönroth. "An Internal View of a Company´s Marketing and Relationships : - How to use marketing internally to strengthen relationships." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-15676.

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Satisfying customers’ needs and wants has for a long time been the main focus for many companies, and through this the idea of satisfying the employees’ needs and wants first in order to achieve this has appeared. This has led to a greater focus on internal marketing and thereby the internal customer. It has also in later years been found that internal marketing can be used to build strong internal relationships. Having strong internal relationships has been discovered to be of importance as employees who work with friends work harder, and the work environment becomes more motivating when the

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Palmgren, Daniel. "Interaktiv marknadsföring och Internet : – En studie utifrån Radi Medical Systems webbplats för kundutbildning." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9183.

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<p>Abstract</p><p>Title: Interactive marketing and Internet - A study of Radi Medical Systems’ educational site (Interaktiv marknadsföring och Internet - En studie utifrån Radi Medical Systems webbplats för kundutbildning)</p><p>Number of pages: 43 (including enclosures 47)</p><p>Author: Daniel Palmgren</p><p>Tutor: Mats Lind</p><p>Course: Media and Communication Studies C</p><p>Period: Spring 2008</p><p>University: Division of Media and Communication, Department of Information Science, Uppsala University</p><p>Purpose/Aim: The aim of this thesis is to examine if Radi Medical Systems’ educatio

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Pinheiro, Wesley Moreira. "A influência das redes sociais digitais no processo de captação de alunos no ensino superior." Pontifícia Universidade Católica de São Paulo, 2013. https://tede2.pucsp.br/handle/handle/1092.

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Made available in DSpace on 2016-04-25T16:44:37Z (GMT). No. of bitstreams: 1 Wesley Moreira Pinheiro.pdf: 1467200 bytes, checksum: 46f3fd4eaa9228ccf949df1db5c64f66 (MD5) Previous issue date: 2013-12-12<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>Higher education in Brazil has increased demand for places from the beginning of this century. In recent years competition has increased among higher education institutions, especially among private character . Education has a public good, to be treated also as an economic good. The insertion of marketing in educational institut

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Zhang, Jinghuai, and Siqi Lin. "Finding an Appropriate Means of Internal Marketing under Differing Cultural Circumstances : a Case Study of Swedbank (Sweden) & Minsheng Bank (China)." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-11248.

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Research Objects: we choose two banks as research objects. One is a Swedish bank, Swedbank, which was founded in 1820, the other is a Chinese bank, Minsheng Bank (CMBC), which is a new bank when compared with Swedbank. Purpose & Aim: The 2008 financial crisis hurt banks badly, and consequently how they can become stronger to resist future crises and gain competitive advantages is a key topic for them. There is no doubt that there are many factors that makes a bank successful, but employees are one of the most important factors in a service industry. Therefore, this research study is focuse

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Avila, Rivas Vladimir Alexander. "La influencia del marketing digital en la eficiencia publicitaria y su impacto en la eficacia de la comunicación externa de los servicios educativos universitarios. Caso: Universidad Técnica de Machala – Ecuador." Doctoral thesis, Universidad Nacional Mayor de San Marcos, 2017. https://hdl.handle.net/20.500.12672/7166.

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El documento digital no refiere asesor<br>Determina la relación entre el nivel de las estrategias del marketing digital y el desarrollo de la eficiencia publicitaria y la eficacia comunicacional de la Universidad Técnica de Machala en la provincia de El Oro, Ecuador. Es un estudio de tipo correlacional, causal y de diseño transaccional. La muestra está conformada por un total de 330 estudiantes de bachillerato. Por otro lado, para el análisis de estos datos se ha optado por emplear la observación y cuestionario como técnicas de recolección de datos, del cual se operacionalizan las respuestas a

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Ілляшенко, Сергій Миколайович, Сергей Николаевич Ильяшенко та Serhii Mykolaiovych Illiashenko. "Маркетингові інтернет-комунікації на ринку науково-освітніх послуг". Thesis, ТЕС, 2018. http://essuir.sumdu.edu.ua/handle/123456789/67898.

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Виконано комплекс досліджень з метою систематизації інструментів і методів інтернет-комунікацій, а також розроблення на цій основі рекомендацій щодо їх застосування.<br>Выполнен комплекс исследований с целью систематизации инструментов и методов интернет-коммуниаций, а также разработки на этой основе рекомендаций относительно их использования.<br>Performed complex research with a view to systematizing tools and techniques online-kommuniacij, as well as develop, on this basis, recommendations for their use.

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Jankuvienė, Daiva, and Ingrida Mazrimienė. "Šiaulių miesto bendrojo lavinimo mokyklų vidaus audito metodikos taikymo problemos." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_161124-64530.

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Magistro darbe yra suformuluotos Šiaulių Bendrojo lavinimo mokyklos vidaus audito taikymo problemos. Darbe atskleista Bendrojo lavinimo mokyklos vidaus audito esmė: teoriniu aspektu vidaus auditas analizuojamas kaip kokybės laidavimo sistema, pateikiama švietimo kokybės samprata ir švietimo kokybė visuotinės kokybės vadybos aspektu; bendrojo lavinimo mokyklos vidaus auditas analizuojamas vadybinių funkcijų aspektu ir kaip organizacijos veiklos strategijų ir perspektyvų numatymo priemonė. Tyrimo tikslui pasiekti naudota kompleksinė tyrimo metodika, derinant kokybinius ir kiekybinius metodus. Ty

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Птащенко, О. В., Д. О. Амєров та Т. І. Пащенко. "Використання медіа-інструментарію для просування освітньої послуги". Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/9541.

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У статті визначено особливості просування освітньої послуги. Визначено основний медіа-інструментарій для просування. Представлено медійне забезпечення просування освітньої послуги на ринку та подані основні рекомендації щодо його удосконалення.<br>В статье определены особенности продвижения образовательной услуги. Определен основной медиа-инструментарий для продвижения. Представлены медийное обеспечение продвижения образовательной услуги на рынке и представлены основные рекомендации по его усовершенствованию.<br>The article outlines the peculiarities of promoting educational services. The basi

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Ілляшенко, Сергій Миколайович, Сергей Николаевич Ильяшенко та Serhii Mykolaiovych Illiashenko. "Особливості застосування інтернет-технологій просування наукового журналу". Thesis, Київський національний торговельно-економічний університет, 2017. http://essuir.sumdu.edu.ua/handle/123456789/64034.

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Викладено результати аналізу, що розкриває специфічні особливості застосування інтернет-технологій для просування наукового журналу «Маркетинг і менеджмент інновацій», який видає кафедра маркетингу і управління інноваційною діяльністю СумДУ на національному і світовому ринку наукових видань. Виділено основні фактори, що впливають на ефективність його просування в інтернет-просторі.<br>Изложены результаты анализа, который раскрывает специфические особенности применения интернет-технологий для продвижения научного журнала "Маркетинг и менеджмент инноваций" издаваемого кафедрой маркетинга и упра

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Fejtová, Alena. "Podnikatelský plán - vzdělávací agentura." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-399408.

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The master’s thesis deals with the creation of the business plan for an educational agency and the main task of this thesis is to assess whether to implement the plan or not. In the first part there is a theoretical basis for the following two parts. In the second part, the author analyses the external and internal environment of the company. In the third, the proposal part, contains the business plan with all its components.

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Lávička, Pavel. "Internetový marketing v prostředí regionálního školství České republiky." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-310743.

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The work deals with the possibilities of using internet marketing in the management of the schools involved in the regional system of Czech education. Based on searches of domestic and foreign literature and personal experience, the author explains and assesses how resources can be used for internet marketing activities and how to measure the results of such action. The work is complemented by research that answers the question of how school internet marketing resources currently actually use.

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Chen, Po-Hao, and 陳柏豪. "Designing a Social Internet Marketing Strategy with Innovative Business Model by Using TRIZ Method to Improve Customer Loyalty of Education Schools." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/p3224t.

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碩士<br>國立臺中教育大學<br>文化創意產業設計與營運學系事業經營管理碩士班<br>104<br>Whether marketing strategy can effectively fit both the expectations of customers and the changes in consumer habits or not, it also affects the customer loyalty. As improving customer loyalty, there will not only be no need to invest huge initial costs, but also save a lot of transaction costs and communication costs. Simultaneously, the word-of-mouth effect of loyal customers can bring efficient and low-cost marketing results. Furthermore, because of the change in relationship between people caused by the rise of the Internet community, the

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Chiu, Pei-Yu, and 邱佩瑜. "A Research of Influencing Factors for the School Internet Marketing and Extension Education on Learners' Choice Behavior－ A Case Study of V University." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/yc8z6h.

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碩士<br>萬能科技大學<br>經營管理研究所<br>96<br>Internet and globalization are the main strength of influencing marketing. The best way combined with internet marketing and traditional marketing, already was a part of enterprise management. School marketing has double characteristics of nonprofit organization and service marketing. The network strengthened the marketing function and additional value. The higher educational market is facing the competition environment. How the school does utilize the Internet marketing in the extension education, expand the benefit by the multimedia conformity in order to pro

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Santos, Maria João Sousa Inácio dos. "An e-portrait of international business schools’ strategy: an exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sites." Master's thesis, 2014. http://hdl.handle.net/10071/10229.

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I23 - Higher Education Research Institutions; M16 - International Business Administration<br>Surrounded by and born out of an increasingly borderless, competitive and customer-centred world, business schools are being pushed into replacing the typical educational ad-hoc management by a more strategic and market-driven approach. However, due to the so-claimed specificities of educational service and the academic ambitions of business schools, this path is neither consensual nor generalised. This study looks into international business schools’ web sites as a “shop window” to their choices of r

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Naicker, Melisha. "The role of marketing media strategies on consumption." Thesis, 2012. http://hdl.handle.net/10413/10912.

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This research study put together was based on whether marketing media strategies have an effect on consumption.The purpose of this investigation would provide alternate methods of improving product advertising and client service in the consumer market, as well as influencing the advertising and marketing industry.Marketing media strategies provides a series of tactical actions, which are applied during strategy sales of the product and create awareness in the market amongst the consumer. This will provide an organization with an opportunity to concentrate on the scarce amount of resources and

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Fourie, Letitia Engela. "The role of social media as an information source in the decision making of students when selecting a university." Diss., 2015. http://hdl.handle.net/10500/19071.

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Social media is an important part of the everyday lives of young and old alike. Consumers today turn to online sources more and more to help them make decisions. They ask for advice online on purchases they want to make and read extensive reviews that help them to make a purchase decision. With a broad literature review conducted, it was noted that in the past traditional media was mainly used by students as information sources in their decision-making process. The purpose of this study was to determine what role social media as an information source has in the decision making of studen

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Симбирева, О. С., та O. S. Simbireva. "Развитие инструментов продвижения дистанционного образования в сети Интернет : магистерская диссертация". Master's thesis, 2017. http://hdl.handle.net/10995/50427.

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В работе был проведен анализ определений дистанционного образования, проанализировано дистанционное образование в России, определены оптимальные инструменты интернет-маркетинга для продвижения в сети Интернет, было проведено сравнение с лидерами рынка с методами продвижения Бизнес-школы УрФУ. На основании проведенного исследования был разработан алгоритм продвижения программ дистанционного образования для Бизнес-школы УрФУ.<br>In the work the analysis of the definitions of distance education was conducted. The analysis of the definitions of distance education was conducted, the distance educa

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Chomphoosang, Pawat. "Trust management of social network in health care." 2013. http://hdl.handle.net/1805/3667.

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Indiana University-Purdue University Indianapolis (IUPUI)<br>The reliability of information in health social network sites (HSNS) is an imperative concern since false information can cause tremendous damage to health consumers. In this thesis, we introduce a trust framework which captures both human trust level and its uncertainty, and also present advantages of using the trust framework to intensify the dependability of HSNS, namely filtering information, increasing the efficiency of pharmacy marketing, and modeling how to monitor reliability of health information. Several experiments w

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Yingfeng, Huang. ""Internet Plus" medical services based on total quality management theory: an empirical research in public hospital outpatient services in Guangzhou, China." Doctoral thesis, 2018. http://hdl.handle.net/10071/17857.

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China is a large country with a population of more than 1.3 billion people, so public places are always full of people. The large public hospitals in China are even more overcrowded with a widespread medical treatment dilemma of "three longs and one short" in outpatient departments, which refers to “long waiting time of registration and payment, long waiting time of fetching medicine, long waiting time of treatment and short time of diagnosis”. This medical dilemma has long plagued medical workers as well as patients seeking treatment in outpatient departments and their families. Based

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Sheng, Hsiao Yung, and 蕭永勝. "A Study of Taichung City Educators’ Perceptions of Applying the Internet to Develop Educational Marketing." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/82150407287757590332.

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碩士<br>國立嘉義大學<br>國民教育研究所<br>93<br>A Study of Taichung City Educators’ Perceptions of Applying the Internet to Develop Educational Marketing Hsiao, Yung-Sheng Graduate Institute of Elementary and Secondary Education of National Chiaiyi University Abstract The purpose of the study is to investigate the perceptions of the virtual spaces, web-based educational marketing, and difficulties of web-based educational marketing among elementary educators in Taichung City as well as to discuss the differences among several variables and provide suggestions as a reference of web-based educational marketin

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Zhenning, Wang. "Business plan for private medical record management software." Master's thesis, 2020. http://hdl.handle.net/10071/22300.

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The last few years are the initial stage of the development of “Internet + medical” in China, and the market is in a blue ocean area. So far, the electronic medical records of various hospitals in China cannot be well shared. Under such a circumstance, this business project aims to explore the commercial value and feasibility of developing a personal electronic medical record management software and corresponding web platform suitable for the Chinese in the context of the Chinese market. First of all, through the literature review, this project reviews the current state of private elect

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Silva, Teresa Baeta da. "Digital strategy in master programs in management in Portugal." Master's thesis, 2018. http://hdl.handle.net/10071/16564.

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The Portuguese Higher Education portfolio has expanded over the years and is characterized by a range of universities. Not only with the transformation that the industry suffered through the Bologna Process, but also with the mobility between the members of the EU, the number of graduates with master’s degree has grown as well. Many universities have started showing signs of adaption of digital marketing to promote the programs towards its audience. It sounds pertinent to develop this study to analyze the implications of the adoption of digital infrastructure for the attraction and rete

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Gonçalves, Sónia de Almeida Tomás. "Potencial do Blended Learning em mestrados para executivos: Católica Lisbon School of Business and Economics." Master's thesis, 2018. http://hdl.handle.net/10071/18282.

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Vivemos numa época em que o consumidor assume o papel de maior importância para as empresas/instituições. Em particular, cabe às Escolas ditar novas tendências e prever comportamentos em face das necessidades e interesses do mercado. Nesse sentido, torna-se fundamental que estas procurem ir ao encontro das expetativas dos seus clientes, os alunos. Em face do desenvolvimento das novas tecnologias e do aumento exponencial da utilização da Internet, as Instituições de Ensino Superior deparam-se com inúmeros desafios. Encarado como um recurso para superar as insuficiências do sistema de ensino

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Zhemin, Zhang. "Proposal and evaluation of online medical services expansion mode for specialties: a patient perceived value perspective." Doctoral thesis, 2021. http://hdl.handle.net/10071/25092.

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There is a great imbalance and difference in the distribution of Chinese medical resources in urban and rural areas, as most medical resources are concentrated in urban areas. Against the backdrop of China’s promotion of "Internet + medical healthcare", medical institutions are encouraged to apply Internet and other information technologies to expand the space and content of medical services, but patients in remote places lack independent choice of consultation platform. Based on the theory of Maslow's hierarchy of needs, customer perception theory, Synergy theory, TAM and ACSIM, the model bu

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Kluková, Lucie. "Marketingové řízení školských zařízení pro zájmové vzdělávání." Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-349511.

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1 Abstract: The final diploma thesis deals with the issue of marketing management of the school facilities for interest education It is based on the existing theoretical findings in the marketing area and marketing strategies. The theoretical part defines basic concepts, features of the marketing management organisations and their benefits. The thesis deals with the specifics of the marketing management in the school facilities for interest education, the individual steps of the marketing management and especially the marketing mix - product, price of the educational programs, place of their p

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Ross, Nicole Kristine. "Doing Good While Going Public: Ramping Up the ExactTarget Foundation Amidst the IPO Process (Q1 2012)." Thesis, 2013. http://hdl.handle.net/1805/3222.

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Prinsloo, Carly Kim. "Determining employees' acceptance of electronic newsletters in an academic environment." Diss., 2016. http://hdl.handle.net/10500/20296.

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Internal marketing and internal communication are essential tools to align em-ployees’ mindsets with the necessary tasks which bring about employee satis-faction and organisational prosperity. Electronic newsletters serve as an internal marketing communication medium which can convey the necessary information to employees regarding the organisation’s goals and objectives. They also act as a medium to build relationships with employees and encourage improved service delivery and customer-oriented employee mindsets. Employees’ willingness to make use of electronic newsletters for the purpose of

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Molokisi, Sinah. "Exploring the use of social media tools in the University of South Africa Library." Diss., 2019. http://hdl.handle.net/10500/26266.

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Text in English with abstracts in English, Zulu and Sotho<br>Social media have taken a lead in academic libraries; however, there are still questions on how libraries are using social media tools to enhance their service delivery. The aim of this exploratory study was to investigate the use of social media tools by library staff working in the University of South Africa’s (Unisa) main library on the Muckleneuk Campus. Since it was realised that not all staff members use social media tools in the execution of their daily tasks, the first objective was to establish which staff members do use soc

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Kau, Modiegi Jacqueline. "Schools as a conduit for taking public archives to children in the Gauteng Province of South Africa." Diss., 2018. http://hdl.handle.net/10500/25538.

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Public programming initiatives are considered an integral part of archival operations across the world because they support a greater use of archival records. In South Africa, public archival institutions are mandated in terms of section 5(1)(c) of the National Archives and Records Service of South Africa Act (Act No. 43 of 1996) (NARSSA Act), to reach out to the less privileged sectors of society, by making known information concerning records by means such as publications, exhibitions and lending of records. This also includes taking archives to young people, especially school learners. As a

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(6615803), Ashley E. Rice. "Factors Influencing Indiana Residents' Level of Interest in Engaging with Purdue University." Thesis, 2019.

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The land-grant university system was founded in the 19th century as a public means to help improve people’s everyday lives. A century and a half later, the challenges that the public faces to live a quality life are constantly changing, creating a need for the land-grant system to respond and adapt to continue to fulfill its mission. While the literature contains a wealth of conceptual papers addressing the role and mission of land-grant universities, relatively few papers could be found that reported empirical data or proposed and tested metrics for public engagement constructs. The current s

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Pinto, Maria Madalena Pestana Faria de Campos. "Internal communication and employee engagement: Integration plan for do it better." Master's thesis, 2019. http://hdl.handle.net/10071/19633.

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Nowadays, companies have started to pay more attention to their human resources, looking at them as an internal market, which they should seek to satisfy in the first place. Thus, they should use internal marketing and communication techniques that will help them build an employer branding strategy, with the intention of creating a positive image of the organizational environment in the employees’ perspective, as well as generating greater commitment and involvement between both parties. These strategies should be implemented from the first contact employees have with their company, dur

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Velez, Iria Cristina Martins Manangão. "O balanced scorecard na contratualização interna de um hospital público: Hospital Garcia de Orta." Master's thesis, 2018. http://hdl.handle.net/10071/18612.

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Em Portugal e no contexto global dos países industrializados, o aumento da esperança de vida é consequência do desenvolvimento social que se tem verificado. A redução progressiva da natalidade, acentuou o envelhecimento da população. Esta situação levou a alterações significativas nos perfis de morbilidade e mortalidade, leva-nos a pensar na necessidade de mudanças no sistema de saúde, relativamente à sua adaptabilidade, flexibilidade e de inovação. Para que se possam atingir ganhos em saúde é necessário a adoção de abordagens inovadoras, dirigidas à participação e capacitação dos cidadã

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Stasko, Carly. "A Pedagogy of Holistic Media Literacy: Reflections on Culture Jamming as Transformative Learning and Healing." Thesis, 2009. http://hdl.handle.net/1807/18109.

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This qualitative study uses narrative inquiry (Connelly & Clandinin, 1988, 1990, 2001) and self-study to investigate ways to further understand and facilitate the integration of holistic philosophies of education with media literacy pedagogies. As founder and director of the Youth Media Literacy Project and a self-titled Imagitator (one who agitates imagination), I have spent over 10 years teaching media literacy in various high schools, universities, and community centres across North America. This study will focus on my own personal practical knowledge (Connelly & Clandinin, 1982) as a cult

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