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Journal articles on the topic 'Internet marketing education'

Author: Grafiati

Published: 28 May 2022

Last updated: 31 July 2025

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1

Constantinides, Efthymios, and Marc C. Zinck Stagno. "Higher Education Marketing." International Journal of Technology and Educational Marketing 2, no. 1 (2012): 41–58. http://dx.doi.org/10.4018/ijtem.2012010104.

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The importance of the Internet as commercial platform is by now universally recognized, and businesses increasingly adopt online marketing channels at the cost of traditional ones. The social media, being second generation (Web 2.0) internet applications, allow interaction, one-to-one communication, customer engagement, and user generated content. The interest of higher education institutions in social media as part of the marketing toolkit is increasing, but little is known about the potential of these channels in higher education marketing strategies. Even less is known about the role of soc

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Malhotra, Naresh K., Ashutosh Dixit, and Can Uslay. "Integrating Internet Technology in Marketing Research Education." Marketing Education Review 12, no. 3 (2002): 25–34. http://dx.doi.org/10.1080/10528008.2002.11488797.

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Beuzova, Angelina, Natalya Tovma, Irina Maslova, Marina Vasileva, Inna Mishchenko, and Nazym Tulebayeva. "Internet marketing in the field of higher education." SHS Web of Conferences 106 (2021): 03003. http://dx.doi.org/10.1051/shsconf/202110603003.

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Competition in the education sector is growing every year. Students have the opportunity to embark in both domestic and foreign universities. In prior years, universities did not put a large budget in the promotion, as the demand exceeded the supply. Kazakhstan’s accession to the international market of educational services has increased the need to use effective promotion tools. Marketing is an important element in attracting students. With the development of technology, the role of the Internet increases, which becomes an integral part of marketing. Internet marketing in the field of higher

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Suharyati, Suharyati, and Ika Nurlaili Isnainiyah. "Education of Internet Marketing for Traditional Craftsmen of Baduy." MITRA: Jurnal Pemberdayaan Masyarakat 3, no. 2 (2019): 130–40. http://dx.doi.org/10.25170/mitra.v3i2.843.

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Regulation of the Minister of Home Affairs of the Republic of Indonesia No.1 of 2013 explain that the Indonesian government continues to strive to alleviate poverty and improve the welfare of the population through community empowerment activities. The 4.0 industrial revolution era triggered the digital technology trend, especially the internet to support product marketing, e.g. by reducing marketing costs and labor costs. However, the lack of technological knowledge is undeniable on a number of Indonesian population, such as MSME entrepreneurs of Outer Baduy traditional craftsmen in the Kanek

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Atwong, Catherine T., and Paul S. Hugstad. "Internet Technology and the Future of Marketing Education." Journal of Marketing Education 19, no. 3 (1997): 44–55. http://dx.doi.org/10.1177/027347539701900305.

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Close, Angeline G., Ashutosh Dixit, and Naresh K. Malhotra. "Chalkboards to Cybercourses: The Internet and Marketing Education." Marketing Education Review 15, no. 2 (2005): 81–94. http://dx.doi.org/10.1080/10528008.2005.11488911.

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S.Muhilarasan and Raj T.Kabil. "Online Marketing." Shanlax International Journal of Management 6, S1 (2018): 181–86. https://doi.org/10.5281/zenodo.1461347.

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This paper will serve as the Master Thesis on the Cand.Merc.Ibe education. The paper is designed to give the reader insight to if, and how companies utilize  the possibilities of Internet advertising and branding.     

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Kisiołek, Artur, Oleh Karyy, and Liubov Нalkiv. "The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)." International Journal of Educational Management 35, no. 4 (2021): 754–67. http://dx.doi.org/10.1108/ijem-07-2020-0345.

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PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine.Design/methodology/approachIn the article, the authors used the literature review method to justify the importance of implementing HEI marketing strategy based on marketing communications with Internet users, and thus to justify the relevance of the chosen research topic. Based on the literature review, the authors identified the goals of HE

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Pevzner, M. N., P.A.Petryakov, I. A. Donina, and N. A. Shaydorova. "Internet Marketing as a Diversity Management Tool in Education." EUROPEAN RESEARCH STUDIES JOURNAL XXI, Issue 3 (2018): 496–505. http://dx.doi.org/10.35808/ersj/1078.

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Buruk, Anna, Olga Logacheva, and Elena Ubozhenko. "TRENDS IN E-COMMERCE AND INTERNET MARKETING." Interexpo GEO-Siberia 5 (2019): 183–88. http://dx.doi.org/10.33764/2618-981x-2019-5-183-188.

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The main characteristics of e-commerce, conceptual apparatus, development trends in domestic and foreign markets are considered. The main features characterizing Internet marketing are highlighted, recommendations are offered in the field of education to provide e-commerce market with specialists in accordance with the emerging new needs.

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Bondarenko, Yulia, Solomiya Ohinok, Artur Kisiołek, and Oleh Karyy. "Interest in universities based on search queries on the Internet." Innovative Marketing 17, no. 3 (2021): 179–90. http://dx.doi.org/10.21511/im.17(3).2021.15.

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The improvement of global Internet access and the COVID-19 pandemic, which necessitated mass testing of online teaching methods, have forwarded the competition between higher education institutions from the regional level and the struggle for the rich student into the competition for students in all countries. The paper aims to determine the influence of the rating of higher education institutions on the interest of Internet users by conducting a comparative analysis of the popularity of the official names of higher education institutions in search queries in Ukraine and Poland. To do this, a

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Kumar, Pawan, and Ravi Kant Modi. "THE IMPACT OF DIGITAL MARKETING ON THE HIGHER EDUCATION." Journal of Commerce, Economics & Computer Science 11, no. 02 (2025): 37–40. https://doi.org/10.62823/jcecs/11.02.7517.

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Digital marketing has transformed how higher education institutions (HEIs) attract, engage, and retain students. With the proliferation of internet access and social media, institutions are increasingly leveraging digital tools to build their brand, reach prospective students, and enhance educational engagement. This research paper investigates the role and impact of digital marketing on higher education, particularly in the Indian context. The study explores strategies, benefits, challenges, and the evolving landscape shaped by technological integration. Digital Marketing is a marketing appea

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Vishniakou, U. A., and D. A. Kachan. "MANAGEMENT OF INTERNET MARKETING IN EDUCATION SYSTEM WITH BLOCK CHAIN TECHNOLOGIES." Doklady BGUIR 18, no. 2 (2020): 30–36. http://dx.doi.org/10.35596/1729-7648-2020-18-2-30-36.

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The purpose of this article is to analyze methods, approaches, technologies, and means of Internet marketing (IM), using both known and novel technologies: intelligent and blockchain ones. The objectives of the article are to analyze the problems in IM and identify the trends in ITS development in the digital economy using intelligent and block chain technologies, develop new structural solutions, including a portal to support educational activities in general, and plan and search for creative staff in particular. We have analyzed the application of technologies in marketing activities (MA) us

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Kaynama, Shohreh A., and Garland Keesling. "Development of a Web-Based Internet Marketing Course." Journal of Marketing Education 22, no. 2 (2000): 84–89. http://dx.doi.org/10.1177/0273475300222002.

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Kisiołek, Artur, Oleh Karyy, and Liubov Нalkiv. "Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine." Comparative Economic Research. Central and Eastern Europe 23, no. 2 (2020): 87–102. http://dx.doi.org/10.18778/1508-2008.23.14.

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In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions’ (HEIs) marketing policies to be diversified, digitalized, and integrated into the virtual space. In order to find out the role and importance of Internet tools and in marketing activities, a questionnaire survey was conducted among managers and specialists of HEIs in Ukraine and Poland. The data served as the basis to study the level of variation, structure similarity, and consistency

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KALINA, I. "Digital marketing development trends." Scientific Bulletin of the National Academy of Statistics, Accounting and Audit, no. 4 (February 20, 2020): 92–100. http://dx.doi.org/10.31767/nasoa.4.2019.09.

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The trends of development of digital marketing were investigated using statistical data on Internet users in U.S., obtained from a study performed by Pew Research Center at the beginning of 2019, and in Ukraine, obtained from a study performed by the research holding Factum Group Ukraine on the initiative of International Association of Ukraine in ІІІ quarter 2018 and 2019. The data were collected by the following criteria: age, gender, education, region and finances. Data analysis for the two countries showed the same result. The technological awareness of the society increases every year, wh

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Chen, Yu-Chuan. "Embracing the E-era: Constructing Internet Marketing Strategies and Practices in Teacher Education Departments." Asian Social Science 12, no. 5 (2016): 128. http://dx.doi.org/10.5539/ass.v12n5p128.

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<p>This research uses confirmation factor analysis both to construct a measurement model of Internet marketing strategies and to conduct an importance-performance analysis to examine how teacher education departments provide such strategies. The unit of analysis in this research is students and focuses on their attitudes toward the quality of Internet marketing at teacher education departments in Taiwan. The author used a questionnaire to collect data. Six hundred and sixty-four usable questionnaires and 12 invalid questionnaires were collected. The effective response rate was 69 %. The

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Strangelove, Michael. "Using the Internet for Marketing: A Publisher's Secrets." Journal of Scholarly Publishing 25, no. 4 (1994): 203–11. http://dx.doi.org/10.3138/jsp-025-04-203.

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Lake, Jeffrey P., Adrian Ortega, Petar Vukasin, Andreas M. Kaiser, Howard S. Kaufman, and Robert W. Beart. "Internet Use by Colorectal Surgery Patients: A Surgeon's Tool for Education and Marketing." American Surgeon 70, no. 6 (2004): 553–58. http://dx.doi.org/10.1177/000313480407000620.

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The goal of this study is to understand the role of the Internet in the education and recruitment of patients within colorectal surgery practices. Surveys of Internet use were completed by 298 patients visiting five outpatient colorectal surgery clinics affiliated with the University of Southern California. Data collected included the patient's age, gender, level of education, zip code at home, type of clinic visited, and information on the respondent's Internet use. Overall, 20 per cent of the respondent patients visiting our clinics had used the Internet to research the medical condition tha

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Afzal, Basha. "A STUDY ON EFFECTIVE DIGITAL MARKETING STRATEGY IN EDUCATION SECTOR AT BANGALORE CITY." A STUDY ON EFFECTIVE DIGITAL MARKETING STRATEGY IN EDUCATION SECTOR AT BANGALORE CITY. 6, no. 1 (2019): 161–69. https://doi.org/10.5281/zenodo.6426539.

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Digital Marketing is a key mantra for success of business organizations to reach its target audience. It is always challenging as it gets modernized constantly, today digital marketing has geared up a wide transformation in marketing area; it has overtaken the traditional marketing strategies, Companies are obsessed with inventive, opportunities and challenges inside this digital era. Digital marketing is the channel of electronic communication which is used by the businesses to endorse the goods and the services towards the marketplace, Statistics reveal that currently there is over 460 milli

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S.U, Nwokugha, and Ikeokwu D.A. "Assessment of Internet Marketing of Cassava Tubers; Its Implications to Nigeria Cashless Policy in Portharcourt Metropolis." International Journal of Research and Innovation in Social Science VII, no. IV (2023): 474–82. http://dx.doi.org/10.47772/ijriss.2023.7438.

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This study assesses the internet marketing of Cassava tubers and its implications to Nigeria cashless policy in Port Harcourt metropolis, Rivers State. A random sampling technique was used for the selection of 83 respondents of cassava tuber marketers in Port Harcourt metropolis. Primary data was used and collected with the aid of structured questionnaire. Descriptive Statistics and percentage analysis were used to analyse the data. It was revealed that 61% of the respondents are females, while 39% of males. Implying that there are more women participants in the marketing of cassava tubers tha

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Terziyski, Miroslav. "The School Marketing in the Context of Inclusive Education." Pedagogika-Pedagogy 96, no. 2 (2024): 216–26. http://dx.doi.org/10.53656/ped2024-2.06.

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The article presents a study of the role of marketing in the school institution in the context of inclusive education. Considers advertising and PR as the most important elements of marketing communications for presenting the educational services that the school not only offers, but also qualitatively implements. Emphasis is placed on the importance of Internet marketing for popularizing the offered educational services and as a source for informing the target audience, and as a way to form and develop the brand and image of the school. Its importance for launching the idea of inclusive educat

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Natesan, N. Chinna, and Karen H. Smith. "The Internet Educational Tool in the Global Marketing Classroom." Journal of Marketing Education 20, no. 2 (1998): 149–60. http://dx.doi.org/10.1177/027347539802000209.

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Rozhdestveska, Iryna, Hennadii Leshchenko, Olena Kovalova, Yana Chaika, Mykhailo Kharlamov, and Ivan Hernichenko. "Theoretical foundations of distance education on the Internet." LAPLAGE EM REVISTA 7, no. 3 (2021): 629–33. http://dx.doi.org/10.24115/s2446-62202021731351p.629-633.

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Through Specialized Literature, we studied the works of modern authors on the problem distance education. It was found that at present there are many opinions about distance and e-education, but there is no single accepted definition; clarified the definition of distance education in the framework of this work; the main tools of Internet marketing were highlighted, their main characteristics, as well as advantages and disadvantages; the tools of promotion on the Internet have been analyzed.

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Sun, Yundi. "Analysis of Channel Promotion of New Oriental Online Education in the Internet Era." Journal of Applied Economics and Policy Studies 11, no. 1 (2024): 86–100. http://dx.doi.org/10.54254/2977-5701/11/2024107.

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With the rapid development of information technology and the popularization of the Internet, the field of education is experiencing unprecedented changes. Online education, as an important product of this change, has quickly become the new darling of the global education market with its characteristics of flexibility, convenience and personalized teaching. This paper takes New Oriental as a case study on the channel promotion strategy of online education industry. First of all, explain the channel marketing environment theories, including PEST theory, Marketing related theories, including the

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Woodlock, Delanie. "Virtual pushers: Antidepressant internet marketing and women." Women's Studies International Forum 28, no. 4 (2005): 304–14. http://dx.doi.org/10.1016/j.wsif.2005.04.015.

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Kozhukhar, Valentyna, Alona Poltoratska, Oleh Burdyak, Leonid Milman, and Nataliia Sereda. "Application of foreign experience in the development of internet marketing in Ukraine." AD ALTA: Journal of Interdisciplinary Research 12, no. 2, Special Issue XXXI (2022): 47–51. https://doi.org/10.5281/zenodo.13142580.

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The Internet age has created a system of media options used in marketing, and theoretical studies of the digital space have expectedly moved to the applied plane. The purpose of the academic paper is to establish the effectiveness of introducing the training course on studying foreign experience in Internet marketing and using it to the Ukrainian practice of advertising and professional education. The scientific work is also aimed at defining and describing new options for the development of foreign Internet marketing, assessing students the introduction of a new course on understanding new fo

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Han, Yunxuan Tess, Clark Hu, Billy Bai, and SooCheong Shawn Jang. "Marketing Hospitality and Tourism Education on the Internet: An Analysis of e-Relationship Marketing Features." Journal of Hospitality & Tourism Education 17, no. 1 (2005): 11–21. http://dx.doi.org/10.1080/10963758.2005.10696811.

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Zehrer, Anita, and Alice Grabmüller. "Social media marketing in tourism education." Journal of Vacation Marketing 18, no. 3 (2012): 221–28. http://dx.doi.org/10.1177/1356766712449368.

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Information and communication technology has increasingly gained importance in marketing of the tourism and travel industry. Social media have literally become an integral part of the society and as such have gained increasing interest beyond industries such as tourism. In higher education, we have seen a trend towards a rather slow adaptation of new technologies for instance in online instruction; however, the opportunities for creating and sharing knowledge in an education context should not be neglected. Social network sites are the fastest growing and most popular of the Internet-based tec

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O., Zhegus, and Olinichenko K. "OPTIMIZATION OF A HIGHER EDUCATION SITE AS AN INTERNET MARKETING INSTRUMENT." ECONOMIC STRATEGY AND PROSPECTS OF TRADE AND SERVICES SECTOR DEVELOPMENT 2 (30) (January 9, 2020): 160–75. https://doi.org/10.5281/zenodo.3602760.

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<em>The article analyzes the trends in the field of higher education and indicates that one of the key factors of competitive advantage in globalized environment for a higher education institution is its presence level on the Internet. The image and reputation of a higher education institution, its services accessibility, research results prevalence, and target audience adherence, depend significantly on the use of Internet marketing. The issue relevance of using the website as Internet marketing tool by higher education institutions is substantiated based on modern practice experience of usin

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Ellram, Lisa M., and Liane Easton. "Purchasing Education on the Internet." Journal of Supply Chain Management 35, no. 1 (1999): 11–19. http://dx.doi.org/10.1111/j.1745-493x.1999.tb00051.x.

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Tankosić, Aleš, and Anita Trnavčevič. "Internet Marketing Communication and Schools: The Slovenian Case Study." Organizacija 41, no. 4 (2008): 136–43. http://dx.doi.org/10.2478/v10051-008-0015-5.

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Internet Marketing Communication and Schools: The Slovenian Case StudyWorldwide, some 1.32 billon people now use the Internet (Internet World Stats 2007). In the developed countries the Internet is also present in educational institutions; schools use the Internet as a means of communication with their customers. In Slovenia, however, research focusing on Internet marketing communication are rare in the field of education. This paper provides the theoretical framework and the results of the qualitative case study conducted at a school centre in Slovenia in 2005. Data were collected through gro

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О.В., Мельникова. "ОСНОВНІ НАПРЯМИ ПРОСУВАННЯ ОСВІТНІХ ПОСЛУГ УКРАЇНСЬКИМИ ВНЗ У МЕРЕЖІ ІНТЕРНЕТ". ЗБІРНИК НАУКОВИХ ПРАЦЬ ХАРКІВСЬКОГО НАЦІОНАЛЬНОГО ПЕДАГОГІЧНОГО УНІВЕРСИТЕТУ ІМЕНІ Г.С. СКОВОРОДИ "ЕКОНОМІКА", № 15 (18 липня 2015): 25–35. https://doi.org/10.5281/zenodo.20692.

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The rapid development of the Internet sector and intensification of competition in the market of higher education services creates conditions for expanding the range of different marketing tools aimed at forming a positive attitude to a particular university and its products. The purpose of thisarticle is to identify the main areas of promotion of higher education institutions' educational serviceson the Internet and analysis of the effectiveness of Internet marketing tools' impact on choice of Ukrainian universities' applicants. The possibility of high school educational services&

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Kelblová, Hana. "Legal aspects of some internet marketing instruments." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60, no. 2 (2012): 117–24. http://dx.doi.org/10.11118/actaun201260020117.

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The development of the Internet and sophisticated search engines such as e.g. Google together with the spread of social networks have introduced new marketing possibilities of addressing potential clients with offer of goods and services. Unlike most traditional marketing procedures, these instruments allow for targeting the business information directly at concrete individuals, taking into consideration their age, sex, education, hobbies. All this is based on their choice of words keyed into the search engines. This is the targeted advertising where consumer response can be accurately measure

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Borade, Dr. D. B., and Mr. Sanjay M. Jagtap. "Recent Trends in Marketing and Marketing Management." International Journal of Advance and Applied Research 5, no. 29 (2024): 145–46. https://doi.org/10.5281/zenodo.13959348.

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<strong>Introduction:</strong>       Marketing has been seen significant transformation in the previous years. In the past, sales executives possessed the greatest amount of information, and as customers, has we relied on them to advise and direct us while making decision. However, with the advancement of information technology, everything has changed. Companies face ongoing pressure to stay up to date with the rapidly evolving filed of technology. Marketers are concentrating more on making marketing more visually appealing and interactive because most people have acce

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Ardi Permana, Kadek, and Agus Putu Abiyasa. "Menakar Digital Marketing Pada Lembaga Pendidikan Pariwisata." Jurnal Manajemen Bisnis 16, no. 3 (2019): 48. http://dx.doi.org/10.38043/jmb.v16i3.2232.

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The purpose of this study is to find out how the role of digital marketing in the Tourism Education Institute. This research was carried out in tourism education institutions in the Province of Bali that have carried out digital marketing strategies. Given that at this time digital marketing is becoming a trend among businessmen and in educational institutions. Especially now that the millennial generation is looking for information through the internet or accessing various kinds of social media that are currently being loved by young people throughout the country. There are a number of questi

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吴, 依妤. "Analysis on Internet Marketing Enabling “Internet + Social Work” Rural Youth Education—Taking Kuaishou as an Example." E-Commerce Letters 14, no. 04 (2025): 3004–11. https://doi.org/10.12677/ecl.2025.1441217.

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Nkotagu, Gabriel Hudson. "Internet Fraud: Information for Teachers and Students." Journal of International Students 1, no. 2 (2011): 72–75. http://dx.doi.org/10.32674/jis.v1i2.557.

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Internet fraud takes a number of forms with the responsible individuals changing tactics rapidly to avoid detection. The perpetrators rely on telemarketing, emails, as well as presenting themselves personally to unsuspecting people. The evolution of internet marketing as well as ecommerce and the ease of connectivity create increasing opportunities for fraudsters while at the same time placing more unsuspecting internet users at risk of falling prey to these schemes. There exists a thriving economy online with large sums of money changing hands online. It is therefore important for any interne

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Mubdik, M. Ahsanul, Delliana Eka W, and Fachrul Kurniawan. "Development of E-Business towards Labor Market for Higher Education." Letters in Information Technology Education (LITE) 1, no. 2 (2019): 34. http://dx.doi.org/10.17977/um010v1i22018p034.

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The internet business is used for information exchange, product catalogs, promotional media, e-mails, bulletin boards, electronic questionnaires, and mailing lists. The internet can also be used to dialogue, discuss, and consult with consumers online, so that consumers can be involved proactively and interactively in the design, development, marketing, and sale of products. By using the internet, we can run an electronic business or commonly called e-business as a means of expanding employment opportunities. Given the smaller quota to find employment, that ebusiness is the right solution for c

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Safi, Abdul Qayoum, Yanti Setianti, and Abdulmanan Sapi. "Evaluating social media marketing in Afghanistan’s private Universities." PRofesi Humas Jurnal Ilmiah Ilmu Hubungan Masyarakat 8, no. 1 (2023): 62. http://dx.doi.org/10.24198/prh.v8i1.47690.

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Background: Social media has become a significant part of our lives today. Students, in particular, use Internet media technologies to access information about their educational environments. Purpose: This study aimed to assess how private institutions in Afghanistan use social media for marketing purposes. Methods: The perspectives and experiences of noteworthy stakeholders in these universities were investigated using a qualitative research design by conducting in-depth interviews to explore the perceptions and experiences of key stakeholders in private universities in Afghanistan. Thematica

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Candra, Eka, Elvira Suryani, and Purnama Putra. "PELATIHAN DIGITAL MARKETING BAGI PELAKU UMKM KUE TRADISIONAL DUSUN JUNTI KAUM." An-Nizam 1, no. 3 (2022): 157–64. http://dx.doi.org/10.33558/an-nizam.v1i3.5426.

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The internet has been used by various circles of society, including Micro, small and medium Enterprises entrepreneurs in the regions. However, the lack of insight and education for Micro, Small and Medium Enterprises entrepreneurs causes not optimal use of the internet in supporting business processes in order to increase the profits achieved by Micro, Small and Medium Enterprises. One of the uses of the internet in business management is digital marketing. Digital Marketing is a form of marketing or promotion of a product using digital media or the internet with the aim of attracting consumer

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Grewal, Dhruv, Scott Motyka, and Michael Levy. "The Evolution and Future of Retailing and Retailing Education." Journal of Marketing Education 40, no. 1 (2018): 85–93. http://dx.doi.org/10.1177/0273475318755838.

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The pace of retail evolution has increased dramatically, with the spread of the Internet and as consumers have become more empowered by mobile phones and smart devices. This article outlines significant retail innovations that reveal how retailers and retailing have evolved in the past several decades. In the same spirit, the authors discuss how the topics covered in retail education have shifted. This article further details the roles of current technologies, including social media and retailing analytics, and emerging areas, such as the Internet of things, machine learning, artificial intell

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Mitchell, Ted, and Judy Strauss. "Practitioner and Academic Recommendations for Internet Marketing and E-Commerce Curricula." Journal of Marketing Education 23, no. 2 (2001): 91–102. http://dx.doi.org/10.1177/0273475301232003.

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Przhedetskaya, Natalia, and Ksenia Borzenko. "Marketing model of promotion of remote education by modern university." International Journal of Educational Management 33, no. 3 (2019): 446–53. http://dx.doi.org/10.1108/ijem-09-2018-0281.

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PurposeThe purpose of this paper is to substantiate the necessity of marketing of remote education by the example of leading universities of Rostov Oblast of modern Russia and to develop the marketing model of promotion of remote education by the modern university.Design/methodology/approachThe authors use the method of economic statistics and regression and correlation analysis. Based on the data of the single information system of the Russian Federation in the sphere of purchases, the authors selected orders of the leading universities of Rostov Oblast for access to the internet for 2017, wh

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Francis, Mukosa, Serah Beza Mbewe Dr., and Kelvin Mukololo Kayombo Dr. "The use of Social Media Marketing in Higher Education Institutions in Zambia-A Literature Review." International Journal of Innovative Science and Research Technology 7, no. 4 (2022): 405–9. https://doi.org/10.5281/zenodo.6508833.

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Social Media Marketing is the use of internet technologies based on Web 2.0 to create relationships between businesses and customers. In the education sector in Zambia higher education institutions have adopted Social Media as part of their integrated marketing strategies. Research findings indicate that most literature in Zambia on Social Media has focused on the use of Social Media as a teaching aid and not necessarily as a marketing tool. In countries such as the USA and Australia Social Media has increased revenue for educational institutions and enhanced marketing performance for those in

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BOHACHOVA, Asia, and Alina PAZYCH. "Implementation of the Internet marketing concept in an institution of higher education." Economics. Finances. Law 9/2024, no. - (2024): 6–8. http://dx.doi.org/10.37634/efp.2024.9.1.

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The authors of the paper analyze the advantages and challenges associated with the use of Internet marketing in higher education institutions and offer recommendations on the effective use of these technologies to improve the image of the institution and increase the flow of students. It is shown that the Internet marketing is a powerful tool for higher education institutions, one that, when used effectively, can significantly improve both the student experience and institutional outcomes. The paper examines the role of student satisfaction as a key indicator for the development of effective m

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Owhoeke, Dr Nwameze George, Olachi Chidinma Oparaku, and Blessing Chinwe Nchelem Ordu. "Digital Infrastructure and Sustainable Development of Marketing Education Curriculum in Tertiary Institutions in Nigeria." International Journal of Research and Scientific Innovation X, no. X (2023): 56–67. http://dx.doi.org/10.51244/ijrsi.2023.101006.

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This paper focuses on digital infrastructure for sustainable development of marketing education curriculum in tertiary institutions in Nigeria. Digital education with the attended infrastructure is basic elements that drive modern day academic institutions. A digital infrastructure is conceptualized as an interconnection of different system collectiveness, including the software, hardware, standards, the Internet, platforms, and humans, very unlike standalone information systems. Thus, digital infrastructures are the drivers of modern education and economic system. Marketing education is at it

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Budiman, Rahmat, Abdurrahman Rahim Thaha, and Gunawan Wiradharma. "Marketing Campaign Insight in Open and Distance Learning Higher Education from Internet Analytic." JINAV: Journal of Information and Visualization 4, no. 1 (2023): 1–6. http://dx.doi.org/10.35877/454ri.jinav1601.

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This study aims to find marketing campaigns that match the interests of the online audience at the Universitas Terbuka (UT) as an Open and Distance Learning (ODL) institution in Indonesia. Keyword research is used as a research method with the help of the keyword everywhere tool to get insights from keywords. Universitas Terbuka has high internet searches, indicating a high level of audience interest. Area and academic themes became the highest audience interest in the June-August range. Universitas Terbuka can create and schedule content based on keyword research findings. This research provi

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Demchenko, Maksym, Illia Zhuk, and Neliia Blynova. "Peculiarities of digital promotion of educational programs of higher education institutions." Communications and Communicative Technologies, no. 24 (October 16, 2024): 131–43. http://dx.doi.org/10.15421/292414.

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The rapid digitization of modern society is connected not only with the development of digital and Internet technologies. Restrictions introduced in many countries in 2020 because of Coronavirus pandemic accelerated this process. Generation Z youth satisfy their communication needs mostly with the help of social media. Traditional tools are often powerless to reach this target audience and influence their behavior. Taking into account the need to achieve results in this particular group, universities need to have a clear online marketing strategy and use digital tools effectively. But it shoul

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M. Jabeen. "The use of AI in marketing: Its impact and future." World Journal of Advanced Research and Reviews 16, no. 3 (2022): 730–33. http://dx.doi.org/10.30574/wjarr.2022.16.3.1419.

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In an era of digitalization and availability of internet, the world is moving towards artificial intelligence, internet of things and big data analytics. Every sphere of life, medicine, manufacturing, education, finance, construction and the like are transforming into computer-based processes. This paper is a study on the use of Artificial Intelligence in Marketing of products. It aims at a conceptual analysis of the past, present and future of marketing in the light of Artificial Intelligence.

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