Relevant bibliographies by topics / Languagae. marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Languagae. marketing'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "Languagae. marketing"

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Наталья, Халина. "Экономическая рецепция обстоятельств жизни: язык как маркетинг-структура". Limbaj si context / Speech and Context Journal 1(II)2010, № 2 (2017): 23–30. https://doi.org/10.5281/zenodo.815885.

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Boukreris, Louafia. "Language Management and Marketing." Traduction et Langues 10, no. 1 (2011): 50–61. http://dx.doi.org/10.52919/translang.v10i1.486.

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This article deals with language issues from both a management and a marketing perspective. If management focuses on human resource management and linguistic auditing, marketing puts stress on the strategic efforts to attract and persuade bottom-top agents to be concerned about bringing language policy implementation to satisfaction. This can only happen if top-bottom authorities invest in their human resources, that is, language users of language, to overcome their deficiency needs and engage in growth needs, as defined by Abraham Maslow's hierarchy of needs (1943). Human resource management
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Alcántara-Pilar, Juan Miguel, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez, and María Eugenia Rodríguez-López. "Linguistics and marketing: The effect of foreign languages in advertising messages." Tourism & Management Studies 20, no. 1 (2024): 79–89. http://dx.doi.org/10.18089/tms.20240106.

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In international advertising, foreign languages often serve symbolic purposes, each associated with distinct characteristics. This study explores whether recognising the language in advertising messages influences the company's perceived image and Word-of-Mouth (WOM). We used a between-subjects experimental design to selectfive languages as independent variables: Italian, Turkish, Russian, English, and French. An audio-only advertising message for a fictional company was created and translated into these languages. Native Spanish-speaking participants listened to the message in a foreign langu
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Miyawaki, Yasunori, and Kenji Kojima. "Creating a Common Language to Support “The Second Foundation”:." Japan Marketing Journal 41, no. 4 (2022): 106–15. http://dx.doi.org/10.7222/marketing.2022.024.

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Li, Zifei. "Study on the Influence Mechanism of Language Content Features on Live Broadcast Marketing Effectiveness." Lecture Notes in Education Psychology and Public Media 43, no. 1 (2024): 35–43. http://dx.doi.org/10.54254/2753-7048/43/20240635.

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Under the current popular live marketing method, sales are achieved through the online interaction between anchors and audiences. The language content features of anchors have an important impact on live broadcast marketing efficiency. This paper analyzes the language content features of anchors and product sales through questionnaire survey data and establishes a regression model to study the impact of language content features of anchors on live broadcast marketing efficiency. Through the questionnaire survey data analysis of anchors language content features and product sales to establish a
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Honjo, Seiichiro, and Tomohiro Ito. "Forecasting the Attractiveness of Crowdsourced Ideas Using Natural Language Processing Techniques:." Japan Marketing Journal 40, no. 3 (2021): 31–44. http://dx.doi.org/10.7222/marketing.2021.005.

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Omonova, Iroda Toir Qizi. "Contrastive analysis of business and marketing terms in English and Uzbek languages." JOURNAL OF UNIVERSAL SCIENCE RESEARCH 1, no. 4 (2023): 614–17. https://doi.org/10.5281/zenodo.7875814.

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This article analyzes the lexical-semantic features of a number of terms related to business tourism in English and Uzbek languages. Tourism is one of the important aspects of the country's economy today. With the emergence of new types of tourism, new terms are emerging. In the last century, the terms related to various fields were adopted into the Uzbek language from European languages through the Russian language, and today they are being adopted directly from foreign languages.
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Zulianti, Ika, Mei Fatmawati, Anggraini Wahyu Ningtyas, Nurvita Sari, and Indah Wulandari. "ANALISIS PENGGUNAAN BAHASA INDONESIA SEBAGAI BAHASA PEMASARAN DALAM BISNIS TIKTOK SHOP." Academica : Journal of Multidisciplinary Studies 6, no. 2 (2022): 303–18. http://dx.doi.org/10.22515/academica.v6i2.5708.

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The purpose of this research is to see how the use of Indonesian language can increase sales in businesses or businesses that apply marketing strategies through tiktok shop such as accounts @Skintific_id, @Tantelalapunyacerita, @Minisoindonesia, @Oliviafashion, and @ceokedasbeauty. The research method used is descriptive qualitative method. The object of our research is the use of Indonesian as a marketing language in tiktok shop sales accounts. The data collection technique is an interactive technique that consists of four stages, namely the data collection stage, the data reduction stage, th
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Lykhoshved, N. "The Development of Foreign Language Communicative Competence of Future Marketing Professionals by Means of Social Networks." Zhytomyr Ivan Franko state university journal. Рedagogical sciences, no. 1(87) (April 4, 2017): 106–11. http://dx.doi.org/10.35433/pedagogy.1(87).2017.106-111.

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The article analyzes the potential of social networks in teaching foreign languages to students specializing in marketing in view of developing foreign language communicative competence while mastering social media marketing skills. Two modes of learning are singled out based on students’ involvement and level of independence: active and passive. Within the passive mode students use the existing social networks, groups and public pages that are designed for the purpose of language learning. Within the active mode students create their own content and administer their own groups, public pages e
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Kronrod, Ann. "Language Research in Marketing." Foundations and Trends® in Marketing 16, no. 3 (2022): 308–421. http://dx.doi.org/10.1561/1700000069.

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Dissertations / Theses on the topic "Languagae. marketing"

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Radenko, Matić. "Primena marketing koncepta u timskim sportovima." Phd thesis, Univerzitet u Novom Sadu, Fakultet sporta i fizičkog vaspitanja u Novom Sadu, 2016. https://www.cris.uns.ac.rs/record.jsf?recordId=96076&source=NDLTD&language=en.

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Na uzorku od 118 ispitanika - raspoloţivih menadţera različitih nivoa u organizacionoj strukturi sportskih organizacija iz četiri izabrana kolektivna sporta (fudbal, košarka, rukomet i odbojka) u najvišem rangu nacionalnih takmičenja, sprovedeno je ispitivanje relacija izmeĎu liderstva, organizacione kulture, resursa kojima sportske organizacije raspolaţu (ljudskih, materijalnih, finansijskih i informacionih), i podrške inovacijama za primenu marketing koncepta u timskim sportovima.Na osnovu saţimanja prethodno razmotrenih dosadašnjih istraţivanja o relacijama marke
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Pogacar, Ruth. "Marketing Language: A Conceptual Framework and Examination of How Brand Name Linguistics Influence Brand Loyalty." University of Cincinnati / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin15302704284269.

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Sundar, Aparna. "Visual Brand Language: Color, Complexity, and Harmony." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1407405389.

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Margerison, Angus. "Marketing a foreign language : the case of French in South Africa." Doctoral thesis, University of Cape Town, 2005. http://hdl.handle.net/11427/8730.

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Includes bibliographical references (leaves 152-160).<br>It is not unusual for a student to study French from secondary school to university level and still not be able to communicate effectively with a native speaker. In addition, for many years, apart from translation diplomas, the traditional Bachelor of Arts degree in French prepared students for little more than teaching the language. In South African universities, the introduction of courses in Business French is relatively recent. An individual might be motivated to learn a foreign language because of its aesthetic value or practical us
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Sahligerová, Zuzana. "Marketing jazykových škôl." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76756.

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The Master's Thesis is divided into three parts. In first part it is dealing with particularities of marketing of services and specifically with marketing of language schools. In practical part it is analysing language schools in Prague and Brno by marketing research It compares and evaluates marketing mix of language schools and shows common and different points of the biggest players and defines their market position by value curves. The third part is about concrete language school from the environment of a smaller city in Slovakia. It describes its marketing mix, analyses competition and sh
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Valentina, Mladenović. "Upravljanje procesom eko marketinga pomoću PLM alata." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2016. https://www.cris.uns.ac.rs/record.jsf?recordId=101449&source=NDLTD&language=en.

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U disertaciji je predložen model za upravljanje procesom ekomarketinga, delovanjem na 4S kriterijume uspešnosti (održivost, bezbednost, društvena prihvatljivost i zadovoljstvo proizvodom).Razvijeni model je zasnovan na primeni alata LCA i Ekološki Ruksaki ima formu upravljačkog algoritma. Model je sistematično predstavljen, integralno i kroz analizu mogućih scenarija primene.Disertacija sadrži detaljan opis podloga na kojima je model razvijen. Verifikacija razvijenog modela je sprovedena kroz simulaciju izvršavanja algoritma na osnovu rezultata dobijenih primenom alatana dva plastična materija
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Paulovičová, Marika. "Online marketing jazykového centra Laurus." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113025.

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This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of ana
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Aleksandar, Dejanović. "Razvoj strategijskog modela upravljanja savremenim marketing koncepcijama u funkciji unapređenja performansi preduzeća." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2014. http://www.cris.uns.ac.rs/record.jsf?recordId=87673&source=NDLTD&language=en.

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Strategijski model upravljanja savremenim marketing koncepcijamapovezuje upravljanje razvojem novih proizvoda, upravljanje brendom iupravljanje odnosima sa potrošačima na platformi upravljanjaukupnim kvalitetom. U model je ugrađen i merni sistem na osnovuuravnoteženog pristupa merenju performansi preduzeća. Istaživanjeje pokazalo da su nabrojani elementi kompatibilni i da imajupotencijal za stvaranje sinergije, što model čini efektivnijim iuniverzalnijim. Rezultati merenja u trogodišnjem periodunedvosmisleno su potvrdila funkcionalnost modela, odnosno njegovusposobnost da pozitivno utiče na pe
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Forcum, Lura. "Why good consumers love bad brands| Assertive language makes consumers care for brands." Thesis, Indiana University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3729337.

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<p> In social media settings, many firms issue commands to consumers&mdash;to post, share or like content&mdash;often using forceful and direct (vs. polite) language. However, prior research has shown that commands issued with assertive language elicit negative responses and reactance and also reduce the probability of compliance (Brown and Levinson 1987; Dillard and Shen 2005; Kellerman and Shea 1996; Quick and Considine 2008). In the present research, I show that brands benefit from using assertive language, specifically in the form of increased care and concern from consumers. This is becau
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Saša, Raletić Jotanović. "Marketing sa društvenim ciljem i ekološki odgovorno ponašanje potrošača sa prostora bivše Jugoslavije." Phd thesis, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, 2017. https://www.cris.uns.ac.rs/record.jsf?recordId=104835&source=NDLTD&language=en.

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Books on the topic "Languagae. marketing"

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Martin, Elizabeth. Marketing Identities through Language. Palgrave Macmillan UK, 2006. http://dx.doi.org/10.1057/9780230511903.

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Gaski, John F. The language of branding. Nova Science Publishers, 2010.

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Council, British. Marketing English language courses overseas. British Council, 1993.

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Salawu, Abiodun, and Kehinde Oyesomi. Marketing Communication in African Languages. Routledge, 2024. http://dx.doi.org/10.4324/9781003517382.

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Koroh, Nico J. J. Kamus marketing: 1500 istilah marketing. Talenta Mulia Aksara, 2008.

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Koroh, Nico J. J. Kamus marketing: 1500 istilah marketing. Talenta Mulia Aksara, 2008.

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Goede, Gerd W. Marketing-Lexikon: Englisch-Deutsch, Deutsch-Englisch = Marketing dictionary. Oldenbourg, 1998.

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Winardi, Jozef. Kamus marketing. Tarsito, 1988.

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Golubkov, E. P. Marketing: Slovarʹ. Ėkonomika, 1994.

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Lyubov', Markovna, Oksana Ksenzenko, Tat'yana Nadeina, et al. Marketing Linguistics. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1862771.

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Currently, the attention of linguists is attracted by language tools that implement a marketing model of consumer behavior and ensure that the recipient makes a purchase decision. Such studies have led to the formation of a new integrative direction — marketing linguistics. The purpose of this textbook is to reflect the specifics of the impact on the addressee in marketing communication through the use of linguistic means.&#x0D; Meets the requirements of the federal state educational standards of higher education of the latest generation.&#x0D; For undergraduates, postgraduates studying in the
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Book chapters on the topic "Languagae. marketing"

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Krishnaveni, V. D. "Natural Language Processing for Branding." In Marketing Analytics. Apple Academic Press, 2022. http://dx.doi.org/10.1201/9781003300632-10.

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Beveridge, Ivana. "Language Considerations in Intercultural Markets." In Intercultural Marketing. Routledge, 2020. http://dx.doi.org/10.4324/9781003025344-7.

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Kelly-Holmes, Helen. "Languages and Global Marketing." In The Handbook of Language and Globalization. Wiley-Blackwell, 2010. http://dx.doi.org/10.1002/9781444324068.ch21.

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Korzenny, Felipe, Sindy Chapa, and Betty Ann Korzenny. "Language Considerations in Marketing to US Hispanics." In Hispanic Marketing, 4th ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003230755-4.

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Costello, Natasha, and Louise Kulbicki. "Social media marketing." In Practical English Language Skills for Lawyers. Routledge, 2023. http://dx.doi.org/10.4324/9781003140207-6.

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Garbani-Nerini, Elide, Elena Marchiori, Rossella Reale, and Lorenzo Cantoni. "Understanding Preferences in Tourism Email Marketing." In Information and Communication Technologies in Tourism 2022. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-94751-4_34.

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AbstractNowadays, advanced tools allow the personalization of email communication with tourism clients or prospects based on explicit (e.g. name, age, language, country) and implicit indicators (e.g. ranking of activity in the opening rate of the newsletter, browsing preferences, online preferences provided by cookies, etc.). However, knowing how audiences react to emails allows Destination Marketing Organizations (DMOs) to create content clusters for personalized communication. The purpose of this study is to empirically investigate the preferences on tourism email marketing of different audi
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Kadango Bwanali, Alick, Jean Josephine Chavula-Hara, and Ahmmardouh Mjaya. "(De)Marketing Political Products." In Marketing Communication in African Languages. Routledge, 2024. http://dx.doi.org/10.4324/9781003517382-10.

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Adesoji Ogunsanya, Akintayo, Jendele Hungbo, and Abiodun Salawu. "‘My Language, My Brand'." In Marketing Communication in African Languages. Routledge, 2024. http://dx.doi.org/10.4324/9781003517382-27.

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Mubonderi, Believe, and Tavengwa Gwekwerere. "Language Hierarchization in Marketing and Advertising." In Marketing Communication in African Languages. Routledge, 2024. http://dx.doi.org/10.4324/9781003517382-7.

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Usunier, Jean-Claude, and Janet Shaner. "International branding: creating global brand equity through language." In Strategic International Marketing. Macmillan Education UK, 2012. http://dx.doi.org/10.1007/978-0-230-35664-1_2.

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Conference papers on the topic "Languagae. marketing"

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Murthy, Anantha, Pallavi Sagar Deshpande, Shweta Gakhreja, Yogita Satish Garwal, Neetu Jain, and Rajeswari Katare. "Natural Language Processing for Sentiment Analysis in Marketing." In 2024 Second International Conference Computational and Characterization Techniques in Engineering & Sciences (IC3TES). IEEE, 2024. https://doi.org/10.1109/ic3tes62412.2024.10877630.

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Shenoy, Pavithra P. "Large Language Model Virtual Assistants for International Business and Product Marketing." In 2024 13th International Conference on System Modeling & Advancement in Research Trends (SMART). IEEE, 2024. https://doi.org/10.1109/smart63812.2024.10882556.

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Samarah, Tariq, Tawfiq Alrawashdeh, Ala’ S. Mughaid, and Shadi AlZu’Bi. "Utilizing LLMs for Enhancing Search Engine Optimization Strategies in Digital Marketing." In 2024 2nd International Conference on Foundation and Large Language Models (FLLM). IEEE, 2024. https://doi.org/10.1109/fllm63129.2024.10852433.

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Wei, Songwen, Binzhu Zhao, and Yucui Li. "Practice and Exploration of Modern Information Technology in Marketing Course Teaching under the Background of Emerging Engineering Education." In 2024 International Conference on Language Technology and Digital Humanities (LTDH). IEEE, 2024. https://doi.org/10.1109/ltdh64262.2024.00036.

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Dewi, Kania Evita, Andri Heryandi, and Nelly Indriani Widiastuti. "Natural Language Processing for Marketing." In 2023 9th International Conference on Signal Processing and Intelligent Systems (ICSPIS). IEEE, 2023. http://dx.doi.org/10.1109/icspis59665.2023.10402617.

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Estima, Ana, and Alexandra Das Neves. "Fostering Innovation and Interdisciplinarity in Higher Education: A Project on Creative Writing for Marketing and Language Students." In Eleventh International Conference on Higher Education Advances. Editorial Universitat Politècnica de València (edUPV), 2025. https://doi.org/10.4995/head25.2025.19930.

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This paper presents an innovative pedagogical initiative integrating interdisciplinarity and interdepartmental collaboration in higher education. The project "From Marketing to Languages: The Art of Creative Writing" brought together marketing and language students to engage in creative writing and storytelling. Designed to respond to the growing demand for transversal skills such as creativity, critical thinking, and communication, the project employed active learning methodologies and a tailored workshop led by a renowned author. Students collaborated in interdisciplinary groups, addressing
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Foundiku Montie, Bilalou. "THE EVOLUTION OF SOCIETAL MARKETING IN SERVICE BUSINESSES: ORIGINS, TRANSFORMATIONS AND FUTURE PERSPECTIVES (1970-2023)." In International Conference on Business, Economics, Law, Language & Psychology, 08-09 January 2025, Paris. Global Research & Development Services Publishing, 2025. https://doi.org/10.20319/icssh.2025.106107.

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The aim of this article is to retrace the paradigm changes in the evolution of marketing theory through four periods that led to the emergence of societal marketing, as well as the causes behind these changes. Our work is based on an in-depth literature review and theoretical analysis founded on the work of P. Kotler and G. Zaltman (1971), which contributed to the reconceptualization of the concept of societal marketing. We then examine the factors that have favored the successful implementation of societal marketing in service companies, such as closer relationships with customers, win-win st
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Vivek, N., and I. Grace Julia. "The Role of Artificial Intelligence in Modern Marketing: Applications, Challenges, and Opportunities." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch015.

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The rapid evolution of Artificial Intelligence (AI) technologies has transformed marketing practices across industries, enabling brands to enhance customer experiences, improve decision-making, and optimize operational efficiencies. This paper provides a comprehensive analysis of the current applications of AI in marketing, examines the challenges businesses face in its adoption, and identifies emerging opportunities. Through an exploration of AI tools such as machine learning, predictive analytics, natural language processing (NLP), and chatbots, the paper underscores the strategic significan
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Suprayogi, Mukmin. "Information Marketing to the Library Users." In International Conference on Culture and Language in Southeast Asia (ICCLAS 2017). Atlantis Press, 2018. http://dx.doi.org/10.2991/icclas-17.2018.13.

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WANG, YI-YAN. "THE SURVIVAL OF FASHION LUXURY BRAND WHEN THE DESIGNER CHANGING: HOW TO BALANCE DESIGN AND MARKET IN ORDER TO MAINTAIN BRAND VALUE." In 2021 International Conference on Education, Humanity and Language, Art. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtssehs/ehla2021/35705.

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Fashion designer is one of dominate role in a fashion luxury brand. There are many cases that luxury fashion brand via recruiting a creative designer to revive their commercial empire. For example, Tom Ford capitalizes on ten years to make nearly bankrupt Gucci resurge, even become a bellwether that value 4.3 billion market cap in the luxury industry[1]. But, that is not mean every designer could be lucky to cooperate with a brand that match his or her design style, such as the transitory cooperation of Kalvin Klein and Raf Simons. Thus, except the cooperation situation of designer and company
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Reports on the topic "Languagae. marketing"

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Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

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Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
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Volkova, Nataliia P., Nina O. Rizun, and Maryna V. Nehrey. Data science: opportunities to transform education. [б. в.], 2019. http://dx.doi.org/10.31812/123456789/3241.

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The article concerns the issue of data science tools implementation, including the text mining and natural language processing algorithms for increasing the value of high education for development modern and technologically flexible society. Data science is the field of study that involves tools, algorithms, and knowledge of math and statistics to discover knowledge from the raw data. Data science is developing fast and penetrating all spheres of life. More people understand the importance of the science of data and the need for implementation in everyday life. Data science is used in business
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Lindo-Ocampo, Gloria Inés, and Hilda Clarena Buitrago-García. English for Business Course. Thematic Unit: Business Events. Ediciones Universidad Cooperativa de Colombia, 2022. http://dx.doi.org/10.16925/gcnc.24.

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This didactic unit is aimed at the fifth semester students of the Business Administration, Marketing and International Business program, who have already completed the four basic levels of the Open Lingua program. This proposal seeks to develop skills and competencies that allow them to perform in different fields related to private, public and solidarity economy companies, and in various mediation and negotiation processes at national and international levels. The instructional design of this unit contains real-life situations, focused on the world of business, that allow students to interact
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