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Journal articles on the topic 'Languagae. marketing'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Наталья, Халина. "Экономическая рецепция обстоятельств жизни: язык как маркетинг-структура". Limbaj si context / Speech and Context Journal 1(II)2010, № 2 (2017): 23–30. https://doi.org/10.5281/zenodo.815885.

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Boukreris, Louafia. "Language Management and Marketing." Traduction et Langues 10, no. 1 (2011): 50–61. http://dx.doi.org/10.52919/translang.v10i1.486.

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This article deals with language issues from both a management and a marketing perspective. If management focuses on human resource management and linguistic auditing, marketing puts stress on the strategic efforts to attract and persuade bottom-top agents to be concerned about bringing language policy implementation to satisfaction. This can only happen if top-bottom authorities invest in their human resources, that is, language users of language, to overcome their deficiency needs and engage in growth needs, as defined by Abraham Maslow's hierarchy of needs (1943). Human resource management

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Alcántara-Pilar, Juan Miguel, Iván Manuel Sánchez-Duarte, María Bermúdez-Martínez, and María Eugenia Rodríguez-López. "Linguistics and marketing: The effect of foreign languages in advertising messages." Tourism & Management Studies 20, no. 1 (2024): 79–89. http://dx.doi.org/10.18089/tms.20240106.

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In international advertising, foreign languages often serve symbolic purposes, each associated with distinct characteristics. This study explores whether recognising the language in advertising messages influences the company's perceived image and Word-of-Mouth (WOM). We used a between-subjects experimental design to selectfive languages as independent variables: Italian, Turkish, Russian, English, and French. An audio-only advertising message for a fictional company was created and translated into these languages. Native Spanish-speaking participants listened to the message in a foreign langu

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Miyawaki, Yasunori, and Kenji Kojima. "Creating a Common Language to Support “The Second Foundation”:." Japan Marketing Journal 41, no. 4 (2022): 106–15. http://dx.doi.org/10.7222/marketing.2022.024.

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Li, Zifei. "Study on the Influence Mechanism of Language Content Features on Live Broadcast Marketing Effectiveness." Lecture Notes in Education Psychology and Public Media 43, no. 1 (2024): 35–43. http://dx.doi.org/10.54254/2753-7048/43/20240635.

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Under the current popular live marketing method, sales are achieved through the online interaction between anchors and audiences. The language content features of anchors have an important impact on live broadcast marketing efficiency. This paper analyzes the language content features of anchors and product sales through questionnaire survey data and establishes a regression model to study the impact of language content features of anchors on live broadcast marketing efficiency. Through the questionnaire survey data analysis of anchors language content features and product sales to establish a

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Honjo, Seiichiro, and Tomohiro Ito. "Forecasting the Attractiveness of Crowdsourced Ideas Using Natural Language Processing Techniques:." Japan Marketing Journal 40, no. 3 (2021): 31–44. http://dx.doi.org/10.7222/marketing.2021.005.

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Omonova, Iroda Toir Qizi. "Contrastive analysis of business and marketing terms in English and Uzbek languages." JOURNAL OF UNIVERSAL SCIENCE RESEARCH 1, no. 4 (2023): 614–17. https://doi.org/10.5281/zenodo.7875814.

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This article analyzes the lexical-semantic features of a number of terms related to business tourism in English and Uzbek languages. Tourism is one of the important aspects of the country's economy today. With the emergence of new types of tourism, new terms are emerging. In the last century, the terms related to various fields were adopted into the Uzbek language from European languages through the Russian language, and today they are being adopted directly from foreign languages.

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Zulianti, Ika, Mei Fatmawati, Anggraini Wahyu Ningtyas, Nurvita Sari, and Indah Wulandari. "ANALISIS PENGGUNAAN BAHASA INDONESIA SEBAGAI BAHASA PEMASARAN DALAM BISNIS TIKTOK SHOP." Academica : Journal of Multidisciplinary Studies 6, no. 2 (2022): 303–18. http://dx.doi.org/10.22515/academica.v6i2.5708.

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The purpose of this research is to see how the use of Indonesian language can increase sales in businesses or businesses that apply marketing strategies through tiktok shop such as accounts @Skintific_id, @Tantelalapunyacerita, @Minisoindonesia, @Oliviafashion, and @ceokedasbeauty. The research method used is descriptive qualitative method. The object of our research is the use of Indonesian as a marketing language in tiktok shop sales accounts. The data collection technique is an interactive technique that consists of four stages, namely the data collection stage, the data reduction stage, th

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Lykhoshved, N. "The Development of Foreign Language Communicative Competence of Future Marketing Professionals by Means of Social Networks." Zhytomyr Ivan Franko state university journal. Рedagogical sciences, no. 1(87) (April 4, 2017): 106–11. http://dx.doi.org/10.35433/pedagogy.1(87).2017.106-111.

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The article analyzes the potential of social networks in teaching foreign languages to students specializing in marketing in view of developing foreign language communicative competence while mastering social media marketing skills. Two modes of learning are singled out based on students’ involvement and level of independence: active and passive. Within the passive mode students use the existing social networks, groups and public pages that are designed for the purpose of language learning. Within the active mode students create their own content and administer their own groups, public pages e

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Kronrod, Ann. "Language Research in Marketing." Foundations and Trends® in Marketing 16, no. 3 (2022): 308–421. http://dx.doi.org/10.1561/1700000069.

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Druta, Inga, Lidia Vieru, and Mariana Vlas. "Metaphor in Marketing Language." Philologia, no. 1(319) (May 2023): 7–16. http://dx.doi.org/10.52505/1857-4300.2023.1(319).01.

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From Aristotle to Roman Jakobson to George Lakoff, Mark Johnson and others, the concept of metaphor has undergone substantial changes. This paper deals with conceptual metaphor in marketing language. At the heart of metaphorical conceptualisations are mappings between different conceptual domains, linking a newer or more complex, more abstract domain with a more familiar or simpler, more accessible one. In addition to denotative terms, a vast network of conceptual metaphors operates in marketing language, helping to shape and understand its key concepts. The most numerous category of conceptua

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Ifukor, Presley. "Linguistic Marketing in “… a marketplace of ideas”." Pragmatics and Society 2, no. 1 (2011): 110–47. http://dx.doi.org/10.1075/ps.2.1.06ifu.

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The virtual community under consideration is called the Nigerian Village Square (NVS), ‘… a marketplace of ideas’. As an online discussion forum, NVS combines the features of listservs and newsgroups with a more elegant and user-friendly interface. While computer-mediated communication (CMC) technologies augment political discourse in established democracies, new media and mobile technologies create avenues for a virtual sphere among Nigerians. Therefore, the ideal virtual sphere guarantees equal access to all connected netizens, equal right for all languages in netizens’ linguistic repertoire

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Cornelissen, Joep P. "Integrated marketing communications and the language of marketing development." International Journal of Advertising 20, no. 4 (2001): 483–98. http://dx.doi.org/10.1080/02650487.2001.11104907.

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Parveen, Nargis, Albia Maqbool, Hina Skhawat, et al. "A Multi-Language NLP Model for Inclusive Digital Healthcare Marketing and Patient Communication." Engineering, Technology & Applied Science Research 15, no. 2 (2025): 21045–54. https://doi.org/10.48084/etasr.9484.

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Digital healthcare systems integrate Natural Language Processing (NLP) to make advances in the ways patients engage and communicate. However, multilingual access to a wide variety of languages has been an ongoing problem. This study introduces a multilingual NLP model for digital healthcare marketing and patient communication, designed to help patients obtain health information across languages. This work addresses essential multilingual issues in the healthcare context, such as providing a language-adaptive function using state-of-the-art semantic processing. The model introduces linguistic d

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Domínguez, Francesc. "Toward a language-marketing model." International Journal of the Sociology of Language 134, no. 1 (1998): 1–14. http://dx.doi.org/10.1515/ijsl.1998.134.1.

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Shane, Scott. "Language and Marketing in Japan." International Journal of Advertising 7, no. 2 (1988): 155–61. http://dx.doi.org/10.1080/02650487.1988.11107054.

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Zolfagharian, Mohammadali, Fuad Hasan, and Pramod Iyer. "Customer response to service encounter linguistics." Journal of Services Marketing 32, no. 5 (2018): 530–46. http://dx.doi.org/10.1108/jsm-06-2017-0209.

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Purpose Focused on multicultural service encounters, this paper aims to argue that the interplay between customer language preference, employee choice and use of language affects perceived interaction quality, which in turn influences loyalty, customer brand identification and positive word-of-mouth. Design/methodology/approach Using Mexican Americans (Spanish) as the focal ethnic group (language), a 3 (contexts: Fast food-English; Post office-English; Post office-Spanish) × 4 (scenarios: customer language preference adhered to; adapted to; mixed; ignored) between-subject scenario-based experi

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18

Swift, Jonathan S. "Foreign Language Ability and International Marketing." European Journal of Marketing 25, no. 12 (1991): 36–49. http://dx.doi.org/10.1108/eum0000000000634.

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Hendon, Donald W., and Rebecca A. Hendon. "International Body Language and Effective Marketing." Journal of International Consumer Marketing 1, no. 2 (1989): 51–74. http://dx.doi.org/10.1300/j046v01n02_04.

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Glassman, Myron, and Aaron Glassman. "Is dual language marketing socially responsible?" Business Horizons 60, no. 4 (2017): 565–72. http://dx.doi.org/10.1016/j.bushor.2017.04.003.

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Reges, Stuart. "Marketing the programming languages course." ACM SIGPLAN Notices 43, no. 11 (2008): 104–7. http://dx.doi.org/10.1145/1480828.1480851.

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22

Edramimath, Dr Prashant, Dr Praveen B, and Patil Patil. "Language As A Barrier To Efficient Online Marketing Campaigns For Big Brands." International Journal of Research Publication and Reviews 6, no. 3 (2025): 1982–94. https://doi.org/10.55248/gengpi.6.0325.1167.

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Górni, Beata. "Prosty język jako narzędzie optymalizacji stron w marketingu online – podstawy teoretyczne." Poradnik Językowy, no. 2/2025(821) (March 28, 2025): 73–95. https://doi.org/10.33896/porj.2025.2.4.

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The dynamic development of the Internet has revolutionized communication and marketing, while generating a challenge of adapting content to user needs and search engine requirements. This article analyses the interrelations of plain language principles and SEO (Search Engine Optimization). It focuses on four communication aspects: user relations, grammar, text structure, and style. A comparative analysis method was used to evaluate SEO guidelines and plain language principles, based on available guides and official recommendations formulated by linguists. The results have shown that plain lang

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Burhan, Nahshal. "AI-DRIVEN MARKETING CHALLENGES IN ARABIC–LANGUAGE CAMPAIGNS IN MIDDLE EASTERN COUNTRIES." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 6/2, no. 159 (2025): 108–13. https://doi.org/10.36871/ek.up.p.r.2025.06.02.011.

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Artificial Intelligence is revolutionizing marketing across the globe, yet a vast majority of Arabic-speaking consumers are still out of reach. this article, explores a vital issue: AI marketing technology is currently struggling with Arabic campaigns. The Arabic language's inherent complexity - including its numerous dialects, cultural sensitivities - is frustrating algorithms developed primarily on English data. We identify the reasons why existing AI solutions fall short and assess the implications for marketers operating in the Middle East. The study shows how limited support for Arabic NL

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Koçak, Cem Burak, and Özlem Atalık. "Figurative language effect on consumer engagement: an empirical investigation for Turkish airline industry." Aviation 28, no. 2 (2024): 128–40. http://dx.doi.org/10.3846/aviation.2024.21676.

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Increasing consumer engagement (CE) on social networks is one of marketing problems that brands face in today’s competitive environment. Although prior studies on this concept suggested that content strategies have essential role in improving CE, little is known about figurative language effect. Thus, a novel model and research design to examine how the use of figurative language influence CE behavior on Facebook were proposed. Drawing on Encoding/Decoding Model and brand-consumer communication studies, the 1687 brand posts of Turkish airline Facebook pages with Multiple Linear Regression (MLR

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ALENDAR, Mustafa. "LANGUAGE AS A MARKETING TOOL OF PUBLIC OPINION." Lingua Montenegrina 26, no. 2 (2020): 99–110. https://doi.org/10.46584/lm.v26i2.800.

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Public policy and public opinion in BiH are partially formed based on the news that is distributed via public sphere media. But how relevant is the language of the media? What is fake news and how much of it roams around the Bosnian-Herzegovinian (BiH) public sphere? If we determine the amount of fake news in circulation and the difference between the consumption of news in an old fashioned way versus social networks; we’ll come across filigree difference between the terms; I have a bunch of information or I am informed. Proportionate percentage of analyzed content of the daily press avoids qu

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Amorati, Riccardo. "Making languages marketable: An analysis of a promotional brochure for prospective students in an Australian tertiary institution." Language Learning in Higher Education 8, no. 2 (2018): 313–31. http://dx.doi.org/10.1515/cercles-2018-0018.

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Abstract Given the implicit disincentive that the native knowledge of a global language poses to the learning of other languages, improvement in student recruitment in language studies is a key priority for educational institutions in English-speaking countries. This paper explores how a major Australian tertiary institution markets five European languages, by focusing on which characteristics of L2 learning are incorporated in the persuasive discourse of a university brochure and on how these are reflective, more or less deliberately, both of L2 motivation theories and of marketing strategies

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Gaikwad, Ramnath Mahadeo, Rajashri Ganesh Kanke, and Manasi Ram Baheti. "Review on Sentiment Analysis of Marathi Language of Maharashtra." International Journal for Research in Applied Science and Engineering Technology 11, no. 8 (2023): 345–49. http://dx.doi.org/10.22214/ijraset.2023.55149.

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Abstract: Sentiment analysis on numerous Regional languages is performed, and classification algorithms based on Lexicon, Dictionary, and Machine Learning are employed. Because of the widespread usage of social media platforms, people are rapidly turning to the internet to find and discuss information, thoughts, opinions, feelings, perspectives, facts, and suggestions, resulting in a plethora of user-generated emotion enormous amounts of text data available for analysis. A large number of individuals in India express themselves in multiple languages, resulting in a massive amount of Natural La

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Mansurova, Nodira. "MARKETING TERMS IN ENGLISH AND UZBEK LANGUAGE." Theoretical & Applied Science 85, no. 05 (2020): 766–68. http://dx.doi.org/10.15863/tas.2020.05.85.140.

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Fillis, Ian, and Ruth Rentschler. "Exploring metaphor as an alternative marketing language." European Business Review 20, no. 6 (2008): 492–514. http://dx.doi.org/10.1108/09555340810913511.

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ZAKHAROVA, GANNA. "Tourism language properties determining successful marketing process." REVISTA INTERNACIONAL DE TURISMO, EMPRESA Y TERRITORIO 5, no. 1 (2021): 17–30. http://dx.doi.org/10.21071/riturem.v5i1.13292.

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The persuasive influence of tourism promotional materials is very much experienced nowadays. In order to attract the attention of viewers, marketers choose various techniques in their digital texts delivered through different verbal and non-verbal elements. These solutions for web designers help convey the notion of brand and also boost conversions. There exist different verbal techniques in tourism marketing to engage and convince potential tourists to buy a tourism product. The verbal content selection is crucial: it provides useful information, creates different feelings in viewers and help

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SELIHEY, P. О. "GLOBALIZATION AND PROBLEMS OF LINGUISTIC DIVERSITY." Movoznavstvo 325, no. 4 (2022): 3–21. http://dx.doi.org/10.33190/0027-2833-325-2022-4-001.

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Globalization modernizes developed national languages, but accelerates the decline of «small» languages. The number of the latter is decreasing dangerously, and at an increasingly rapid pace. Оf the current 7,000 languages, the vast majority will not survive to the end of the 21st century. 150–200 languages (2–3% of the total) have a secure future. Among other things, languages fall into decay because they do not fulfil all the functions a standard language should fulfil. They are displaced from significant spheres of communication by more powerful languages. The less a language serves the soc

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DOCHU, A. R. "CODIFICATION OF THE CRIMEAN TATAR LANGUAGE: THE EXPERIENCE OF THE ENDANGERED LANGUAGES OF EUROPE AND THE WORLD." Movoznavstvo 323, no. 2 (2022): 63–69. http://dx.doi.org/10.33190/0027-2833-323-2022-2-004.

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The article is devoted to the codification of the Crimean Tatar language on the example of the endangered languages of Europe and the world. The problem of codification of the codification of the Crimean Tatar language, in particular the normalization of the alphabet and the return to Latin script, requires the adoption of a number of laws and regulations at the national legislative level, as the success of codification depends not only on community perception but also state support. The issue of the preservation and development of endangered languages can be addressed not only at the national

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SELIHEY, P. O. "INTERNATIONAL AND GLOBAL LANGUAGES: CRITERIA, RATINGS, FORECASTS." Movoznavstvo 320, no. 5 (2021): 17–33. http://dx.doi.org/10.33190/0027-2833-320-2021-5-002.

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The article examines the criteria on the basis of which ratings of international languages are compiled and their future is predicted. Language’s chances of becoming international are not highly dependent on its demographic power, structural advantages or ease of learning. What matters most is the influence that speakers of the language have on other peoples. The criteria of «internationality» of the language actually coincide with the criteria of its influence, communicative value, social prestige, sociolinguistic weight. The ratings of the influence of national languages are based on various

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Olsen, Neil. "Marketing an International Auxiliary Language: Challenges to a New Artificial Language." Journal of Universal Language 4, no. 1 (2003): 75–89. http://dx.doi.org/10.22425/jul.2003.4.1.75.

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Kaftandjiev, Christo, and Diana Kotova. "Entrepreneurship and Interdisciplinary Education – Semiotic Aspects." Strategies for Policy in Science and Education-Strategii na Obrazovatelnata i Nauchnata Politika 29, no. 3 (2021): 231–41. http://dx.doi.org/10.53656/str2021-3-1-entr.

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Marketing communications, which are part of the entrepreneurship’ discipline, can integrate the most important school disciplines with the help of semiotics. Several relevant scientific articles and books in the following areas: business education, integrations between different school (educational) disciplines, semiotics and advertising, metaphor, synecdoche, etc. are analyzed in the Literature Review. The main text of the article studies different examples of corporate style and corporate identity. They are important part of business and entrepreneurship. Admen (artists, designers, etc.) in

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Wahyuni, Elli Setiyo. "THE MARKETING STRATEGY OF SMALL AND MEDIUM ENTERPRISES PRODUCTS THROUGH LANGUAGE LITERACY IN KALANGANYAR TOURISM VILLAGE." Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) 11, no. 3 (2022): 275–83. http://dx.doi.org/10.33366/jisip.v11i3.2562.

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Marketing language literacy is a communication skill that must be mastered by business people in Kalanganyar tourist village. UMKM business from processed fish becomes a product that can have high competitiveness if it has a good marketing method to consumers. Kalanganyar tourism village is a fostered area or cooperation partner who will implement an international standard tourist village and language literacy is the answer to the problems of people who do not master this marketing language literacy. Community service in the tourist village of Kalanganyar aims to create a community of business

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González-Capote, Dailit, Josué Reinaldo Bonilla-Tenesaca, and Rafael Humberto Soler-González. "Trading standards of the services of the English Language Academy Buckingham English Center of Guayaquil." Revista Metropolitana de Ciencias Aplicadas 6, no. 1 (2023): 124–33. http://dx.doi.org/10.62452/1221fr54.

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The objective of this work is to determine the main variables that influence the environment of the Buckingham English Center of Guayaquil Academy of Languages. For this endeavor, prospective tools were used to determine marketing strategies. For example, the English language academy Buckingham English Center SA of Guayaquil, carries out a trading strategy to get a leading position step by step, and increase the number of clients/students, whose is to communicate in the English language. As a result, the implemented actions in the trading strategy permit the analysis of the ways that language

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Anggraini, Ni Putu Nita, Ni Luh Gede Yogi Arthani, and I. Putu Yuria Mendra. "Indonesian Language Learning and Teacher Innovation for Foreigners and Instructors for Foreign Language for Employees in Bali." International Journal of Contemporary Research and Review 9, no. 10 (2018): 21087–95. http://dx.doi.org/10.15520/ijcrr/2018/9/10/612.

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The group of foreign language instructors and Indonesian language instructors for foreigners initially had problems in the fields of HR, legality, marketing and management. The implementation of the community partnership program (PKM) funded by the Ministry of Research and Technology's Research and Development Program aims to solve partner problems through entrepreneurship building. The method applied is in the form of knowledge transfer in the form of counseling, training, simulation and diffusion of science and technology about teaching methods, mentoring financial management and marketing a

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Březina, Jaroslav, and Lenka Kalousková. "English Expressions in the German Language Used as a Marketing Tool." Acta Oeconomica Pragensia 18, no. 1 (2010): 79–82. http://dx.doi.org/10.18267/j.aop.296.

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Jamal Mohammed Ibrahim Abdulla Alnassai and Syeda Shagufta Shah Roze. "International marketing trends and global advertisement: Analyzing the language barriers to efficient online marketing." World Journal of Advanced Research and Reviews 21, no. 1 (2024): 1295–304. http://dx.doi.org/10.30574/wjarr.2024.21.1.2600.

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International marketing trends and global advertisements are widely used by businesses to expand their reach to international audiences and boost sales. This paper examined international marketing trends with a focus on understanding the link between online marketing efforts and language barriers. The findings highlight the importance of linguistics simplicity, cultural adaptive content and accurate translation in enhancing the efficiency of online marketing. The findings reveal three main language-related barriers such as inaccurate translation, linguistic complexity and cultural insensitivit

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Jamal, Mohammed Ibrahim Abdulla Alnassai, and Shagufta Shah Roze Syeda. "International marketing trends and global advertisement: Analyzing the language barriers to efficient online marketing." World Journal of Advanced Research and Reviews 21, no. 1 (2024): 1295–304. https://doi.org/10.5281/zenodo.13293605.

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International marketing trends and global advertisements are widely used by businesses to expand their reach to international audiences and boost sales. This paper examined international marketing trends with a focus on understanding the link between online marketing efforts and language barriers. The findings highlight the importance of linguistics simplicity, cultural adaptive content and accurate translation in enhancing the efficiency of online marketing. The findings reveal three main language-related barriers such as inaccurate translation, linguistic complexity and cultural insensitivit

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43

Spinelli, Emily, Protase E. Woodford, and Conrad J. Schmitt. "Comercio y Marketing." Modern Language Journal 77, no. 1 (1993): 133. http://dx.doi.org/10.2307/329613.

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HOLLANDER, M. "Langue et Marketing." Cahiers de l'Institut de Linguistique de Louvain 21, no. 1 (1995): 57–59. http://dx.doi.org/10.2143/cill.21.1.2002749.

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45

Lubis, Etrie Septiani, and Slamet Widodo. "The Role of Digital Marketing in International Marketing." Sinergi International Journal of Economics 2, no. 1 (2024): 25–37. http://dx.doi.org/10.61194/economics.v2i1.209.

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This research explores the role of digital marketing in international marketing, focusing on effective strategies, challenges, and methods of measuring success. Using a qualitative approach with literature studies from credible sources such as scientific journals, news articles, and official company websites, the data was analyzed descriptively qualitatively. The results show that digital marketing allows companies to reach global audiences more efficiently through SEO, social media, email marketing, and PPC. Challenges faced include differences in culture, language, regulations, and consumer

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Piller, Ingrid. "10. ADVERTISING AS A SITE OF LANGUAGE CONTACT." Annual Review of Applied Linguistics 23 (March 2003): 170–83. http://dx.doi.org/10.1017/s0267190503000254.

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While the study of advertising discourse is a well-established research area in applied linguistics, language contact phenomena in advertising have often been neglected. This chapter reviews work on language contact phenomena in advertising. Recent work has shifted away from a long-standing focus on borrowings and loanwords. Currently, more emphasis is being placed on multilingual discourses in advertising and the ways in which these index identities, both of the products and services with which multiple codes are associated and of the consumers who peruse them. The chapter is also concerned w

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Rydell, Maria, and Linnea Hanell. "Language for work and work for language: linguistic aspirations in the marketing of domestic work." International Journal of the Sociology of Language 2022, no. 275 (2022): 89–109. http://dx.doi.org/10.1515/ijsl-2021-0038.

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Abstract Language inevitably plays a key part in the infrastructure of transnational domestic work. Many who work and have worked in the domestic sector in Sweden have Swedish as their second language. The object of this study is to investigate the ways in which this fact is reflected in the marketing of domestic work historically as well as currently. Drawing on two datasets – personal advertisements by job seekers published in a Swedish daily during the twentieth century, and corporate marketing by contemporary cleaning agencies – the study discusses how references not only to language compe

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Alindra, Devi Alvionita. "The Effectiveness of Using Mandarin Language in Optimizing Business and Marketing Strategies in Indonesia." Sinolingua: Journal of Chinese Studies 1, no. 2 (2023): 119. http://dx.doi.org/10.20961/sinolingua.v1i2.74884.

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<p>The use of Mandarin language is an effective business strategy for marketing local products in the Chinese market. This is particularly relevant considering the presence of numerous foreign companies in Indonesia owned by Chinese investors. When targeting Chinese consumers, the use of Mandarin language becomes essential in conveying information and marketing products. Limited Mandarin language proficiency among marketing personnel can hinder the flow of information from external sources or provide information to customers. Therefore, a good understanding and proficiency in the Mandari

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49

Belyakova, Ol’ga Vladimirovna, Natalia Alexandrovna Pyrkina, and Margarita Viktorovna Sergeeva. "The English-language linguocultural scenario “Marketing”: Structural and semantic features of linguistic units." Philology. Issues of Theory and Practice 17, no. 4 (2024): 1071–78. http://dx.doi.org/10.30853/phil20240156.

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The aim of the study is to identify the structural and semantic features of the linguistic units that are the means of linguistic representation of the English-language linguocultural scenario “Marketing”. The paper sheds light on the notion of a “linguocultural scenario”, describes the frame structure of the scenario by highlighting the supporting concepts and sub-concepts. The scientific novelty of the study consists in considering the English-language linguocultural scenario “Marketing”, which has not previously become the object of research, as a cognitive scheme of a speech situation usin

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50

Rinayanthi, Ni Made. "Study Social Media Interconnectedness To Strategy Marketing with Internal Language Dimensions Smart Heritage Market Context : A Study Badung Market Case." Jurnal Manajemen Pelayanan Hotel 8, no. 1 (2024): 270. http://dx.doi.org/10.37484/080115.

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Study This aim For investigate connection between strategy marketing and dimensions Language in legacy market context smart (Smart Heritage Market), with focus on the Badung Market Case . In context globalization , legacy markets like Badung Market face challenge For still relevant and competitive in the digital era. One of aspect important from legacy market transformation being “smart” is use strategy effective marketing that leverages riches culture and history of the market . Beside that , language also holds role key in build market identity , communicating values legacy , and interesting

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