Relevant bibliographies by topics / Libraries – Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'Libraries – Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

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Journal articles on the topic "Libraries – Marketing"

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Nashihuddin, Wahid. "Strategi kemas ulang informasi untuk peningkatan pelayanan perpustakaan di era new normal." Jurnal Kajian Informasi & Perpustakaan 9, no. 1 (June 30, 2021): 59. http://dx.doi.org/10.24198/jkip.v9i1.28767.

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Information repackaging is one of the library's efforts to meet users' information needs in the new normal era. Libraries need to prepare various strategies in providing repackaging products as a library service innovation. This research aimed to describe various aspects and stages of library strategy design in information repackaging in the New normal era. The research used a qualitative approach through literature studies research methods. The results showed that libraries and librarians in the new normal era needed to pay attention to various aspects and stages in designing a digital information repackaging strategy. Aspects of the information repackaging strategy include determining the source of packaging information, types of information repackaging products, and information repackaging methods. Libraries carry out information repackaging strategies by making information repackaging the library’s flagship program and the librarian's main job, understanding the information behavior of the library's native digital users, disseminating digital information packages through social media and collaborative networks, changing the librarian’s role into social librarians and public knowledge and implementing a Marketing and Public Relations (MPR) strategy to disseminate information repackaged products to users. The head of the library plays an important role in supporting librarians in carrying out information repackaging activities. This research concludes that the librarian strategy of repacking information in the new normal era is needed to improve library services that are more creative, interactive, and innovative, in accordance with the user's information needs.
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Hudes, Nan. "Marketing to Libraries." Serials Librarian 23, no. 3-4 (March 29, 1993): 183–96. http://dx.doi.org/10.1300/j123v23n03_20.

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Reich, Vicky. "Marketing to Libraries." Serials Librarian 23, no. 3-4 (March 29, 1993): 197–206. http://dx.doi.org/10.1300/j123v23n03_21.

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Mallon, Melissa. "Marketing Academic Libraries." Public Services Quarterly 9, no. 2 (April 2013): 145–56. http://dx.doi.org/10.1080/15228959.2013.785884.

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Shuter, Janet. "Marketing and Libraries." Library Management 10, no. 6 (June 1989): 27–30. http://dx.doi.org/10.1108/eum0000000000822.

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M.P. RAINA, M. P. RAINA. "e-Learning and e-Marketing in Libraries." International Journal of Scientific Research 3, no. 7 (June 1, 2012): 256–57. http://dx.doi.org/10.15373/22778179/july2014/81.

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Mi, Jia, and Frederick Nesta. "Marketing library services to the Net Generation." Library Management 27, no. 6/7 (July 1, 2006): 411–22. http://dx.doi.org/10.1108/01435120610702404.

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PurposeThis paper aims to examine the role of marketing to new generations of library users.Design/methodology/approachThe paper reviews classical marketing texts and current user studies for applicability to library service.FindingsThe paper finds that libraries can apply classic marketing principles to attract and better serve new generations of users. Although libraries no longer have a monopoly on information sources, libraries do offer value‐added services.Originality/valueBy understanding the users and their contexts, the paper proposes various strategies of value to market librarians and library resources.
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Wakeham, Maurice. "Marketing and health libraries." Health Information & Libraries Journal 21, no. 4 (December 9, 2004): 237–44. http://dx.doi.org/10.1111/j.1471-1842.2004.00540.x.

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Roy, Loriene. "Marketing in Public Libraries." Journal of Electronic Resources Librarianship 14, no. 28 (July 28, 2003): 215–35. http://dx.doi.org/10.1300/j101v14n28_12.

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PARASURAMAN, D, PARASURAMAN, D. "Relevance of Marketing for Libraries and Information Managers." International Journal of Scientific Research 3, no. 1 (June 1, 2012): 209–10. http://dx.doi.org/10.15373/22778179/jan2014/68.

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Dissertations / Theses on the topic "Libraries – Marketing"

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Syphus, Matthew. "The marketing of university libraries, with special reference to South African university libraries." Master's thesis, University of Cape Town, 1990. http://hdl.handle.net/11427/8365.

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Bibliography: leaves 251-262.
The investigation was undertaken to establish, in the first place, whether it is correct to assume that university library managers in South Africa do understand the main tenets of marketing. Secondly, the investigation was undertaken to determine whether these librarians actually do implement some or all of the principles of marketing in the management of their libraries. The study was carried out in two parts: a literature survey and an empirical investigation. The investigation was confined to university libraries in South Africa. The literature survey of the relevant marketing literature had a twofold purpose. In the first place, the marketing of libraries could only be properly appreciated within the context of understanding what is meant by marketing. Secondly, it was an underlying assumption of the investigation that in order to determine whether the management of South African university libraries did understand and apply the principles of marketing, the questions posed to them in the survey would of necessity have to reflect the principles, concepts, terminology and techniques of marketing, as established in the literature survey. The survey of marketing literature therefore endeavoured to establish clearly the main tenets of marketing and the techniques of marketing planning, the broadened marketing concept which has extended marketing to non-profit organizations, and, the significance of the interactive relationship of services marketing. A survey of the relevant literature of librarianship was undertaken to gain an insight into how marketing was perceived by the Anglo-American library world. It was against this broader background of the literature of librarianship that the South African experience was considered. As part of the empirical investigation a questionnaire was constructed and mailed to the respondents in order to determine whether the principles of marketing are understood and implemented by university libraries in South Africa. The analysis of the data obtained from the questionnaire indicated that the management of South African university libraries have a general understanding of the principles of marketing, although at present only a small minority have an in-depth knowledge of it. From the analysis of the data it is also apparent that South African university library managers to a greater or lesser extent do carry out some of the main activities of marketing, although, for the present, they do not necessarily consider that they are implementing formal marketing planning in their libraries. Only a small minority of university libraries are actually engaged in some formal marketing activities.
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Alhouti, Dakhil. "Marketing electronic information resources in Kuwaiti higher education libraries." Thesis, University of Sheffield, 2014. http://etheses.whiterose.ac.uk/5192/.

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Singh, Rajesh. "Marketing culture of Finnish research libraries : an analysis of marketing attitude, knowledge and behaviour /." Åbo : Åbo Akademis förlag, 2005. http://www.doria.fi/cgi-bin/Pdisplay.cgi/TMP.objres.20.pdf?type=application/pdf&path=/m1/encompass/repadiss/clipboard/.outgoing/TMP.objres.20.pdf&fileaddr=193.166.0.206&fileport=20212.

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Copeland, Susan Marjorie. "Marketing and income generation in Scottish public library services." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23781.

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This thesis investigates the interaction between marketing practice and strategy and resource allocation in Scottish public library services. It focuses, in particular, on the period immediately prior to local government reorganisation in 1996. The historical framework within which public libraries have developed is described. So, too, is the political environment within which the libraries operate. A review of the literature indicates that, although there are examples of good practice with regard to libraries undertaking market research to ascertain the needs of their users, and potential users, many authorities could make improvements in this area. Similarly, the literature suggests that more could be achieved in other ways to ensure that libraries are more efficient, effective and responsive to user needs, and that some of the more systematic and aggressive approaches to fund-raising that are evident in the U.S.A. could be employed to advantage in Scotland. The results of a survey that was undertaken in 1996 support the view that Scottish public libraries could make better use of marketing techniques with a view to targeting the funds they have available and generating additional income. Existing, published, research has drawn attention to the significance of population size with regard to the efficiency of Scottish public libraries. Statistics published by the Chartered Institute of Public Finance and Accountancy (CIPFA) indicate the relevance of the size of local authorities in terms of the amount of income and expenditure per person. This thesis shows that population size is also a significant factor with regard to the use of marketing techniques and the range of ways in which library services generate income.
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Ashcroft, Linda Susan. "The development of electronic resources in libraries : effective marketing and communication." Thesis, Liverpool John Moores University, 2012. http://researchonline.ljmu.ac.uk/6166/.

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This submission addresses the change to the electronic environment in libraries. It presents eight selected research papers which cumulatively contribute to knowledge regarding the management issues arising from this change. The specific elements of the research programme focused primarily on changes in academic libraries and secondly in public libraries. The implications of changes in different countries were investigated. The research programme evolved over time, as its applicability and relevance extended to other players in the developing library electronic resources field. The need for effective communication and marketing regarding electronic resources was identified as key, and it became increasingly evident that libraries needed to adopt marketing techniques appropriate to the changing environment and different to those techniques traditionally used. The linked elements of the research programme involve managing changing user needs in line with a changing user base, which includes remote users, and the requirements for changing staff skills. Further elements include work in a virtual environment alongside a physical environment and collaboration and consortia working. The central aim of the research programme was to identify solutions for best practice, and funding was obtained for many of the research elements. Originality is demonstrated by investigation into an emerging area, using library websites at the time of their development and applying an experimental research technique. Research methods from different research paradigms - positivist and interpretivist - were employed. Quantitative data was obtained to establish hard facts. Qualitative approaches enabled the acquisition of multiple perspectives and understanding of social constructions of meaning and knowledge, such as respondents' attitudes, feelings and perceptions. The extent and modes of discussion with respondents facilitated triangulation of methods that resulted in multiple views for synthesis so as to clarify understanding. All of the research was underpinned by an on-going literature review, which was vital in order to assess both what existed and current developments. The research methods used were applied in a sequence of eight stages as the electronic environment in libraries developed. The research aimed to provide a fully rounded picture, investigating the issues arising from the introduction of electronic resources in libraries, and it achieved this by considering developments over a period of time just in excess of the past decade. The papers present findings that can be applied by players in the field of electronic resource provision. Foremost amongst these was the requirements for educating library users, often in a remote environment, in the use of the new electronic resources, which were derived and the vital importance of operating different marketing and communication techniques, which was demonstrated.
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Cockrill, Antje. "A comparative analysis of marketing management in British and German university libraries." Thesis, Aberystwyth University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319373.

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So, Denise Rodrigues. "\"A segmentação de clientes em bibliotecas\"." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27151/tde-16122007-155923/.

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O estudo é uma sistematização do tema Segmentação de Clientes aplicada em bibliotecas. Seu objetivo é demonstrar como a Segmentação de Clientes contribui para uma gestão efetiva de Marketing na biblioteca auxiliando no desenvolvimento de produtos e ações; potencializando os seus resultados. Compõe-se de duas partes: a primeira, um levantamento bibliográfico buscando identificar as tipologias de Segmentação de Clientes existentes, tanto no Marketing quanto na biblioteca, além de cases internacionais com a aplicação da estratégia nesse ambiente; a segunda, uma demonstração de como essa estratégia, e os passos que a antecedem no processo de gestão de Marketing, pode contribuir para potencializar as ações e os produtos e serviços da biblioteca. Para essa demonstração foi utilizado como referência o modelo sistêmico de gestão de Marketing desenvolvido pelo Profº. Dr. Mitsuru Yanaze transpondo-o para uma situação hipotética de uma biblioteca especializada corporativa da área de Marketing. O exercício desenvolvido, além de contextualizar a estratégia de Segmentação no processo de gestão e indicar os benefícios conseguidos com a sua adoção, contribui para diferenciar Marketing e promoção, usados habitualmente como sinônimos.
The study is a systematization of the subject Client Segmentation used in libraries. Its aim is to demonstrate how the Client Segmentation contributes to an effective Marketing management in library, promoting the development of products, Marketing actions and leveraging their results. This is a two parts study: the first, a bibliographic review to identify different Segmentation categories either in Marketing as well as in libraries, there are also international cases with this segmentation strategy applied to libraries; the second part is to show how the strategy of Segmentation and the steps taken before its application can contribute to make the library products and its services to be successful. To demonstrate how this can be achieved, a management model, developed by Professor Mitsuru Yanaze, was used and transposed to simulate a management situation in a Marketing corporate library. This hypothetical situation contributed to contextualize Segmentation strategy in management process, which can help librarians to better understand its benefits. Furthermore, this study helped to explain that Marketing differs from promotion; usually mistaken as synonyms.
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Moreira, Elaine Cristina de Brito. "Práticas de marketing e endomarketing para bibliotecas universitárias." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/7674.

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The current study investigates the marketing and endomarketing practices applied in the university libraries having the general objective to analyze the best marketing and endomarketing practices adopted by the university libraries in the scientific production of the National Seminar of University Libraries (SNBU) event, between 2008 and 2013. It is a descriptive-exploratory and bibliographical piece of research with quantitative and qualitative approach. It adopts the scientometry, a research tool that enables diagnosing the practices. In order to analyze data, it uses the research field, by means of scientific production existent in the Librarianship and Documentation conference proceedings, in which it was possible to collect the marketing and endomarketing practices. The obtained results allowed identifying the practices adopted in the university libraries; this provided the understanding in regard to the use of practices suggested by the literature as the best way to attract and please clients. In addition to this, the results highlighted that the university libraries are ready to cater to and please their clients, always seeking the technological innovation and the market competitiveness so as to become an active organism in society. The librarian, information manager and mediator, is aware of his or her role in the information society. It can be concluded that the marketing and endomarketing techniques, in which the practices are well defined and structured, by using the benchmarking, may lead the university library to conquer its place in society as well as to attain competitiveness in the present market and in the organizational environment.
O estudo investiga as práticas de marketing e de endomarketing aplicadas nas bibliotecas universitárias, tendo como objetivo geral analisar as melhores práticas de marketing e endomarketing adotadas pelas bibliotecas universitárias na produção científica do evento Seminário Nacional de Bibliotecas Universitárias (SNBU), entre os anos de 2008 a 2013. A pesquisa, em que foram empregados os métodos quantitativo e qualitativo, é de caráter bibliográfico, exploratório e descritivo. Para efeito de estudo, adota a cientometria, uma ferramenta de pesquisa que permite diagnosticar as práticas. Para analisar os dados, utiliza o campo de pesquisa, por meio da produção científica existente nos anais do evento de Biblioteconomia e Documentação, pelo qual foi possível coletar as práticas de marketing e endomarketing. Os resultados obtidos identificaram as práticas adotadas nas bibliotecas universitárias, o que proporcionou mais esclarecimentos e entendimento quanto ao uso de práticas sugeridas pela literatura como a melhor forma de atrair e encantar clientes. Os resultados obtidos na pesquisa evidenciaram que as bibliotecas universitárias estão preparadas para atender, receber e encantar seus clientes, buscando sempre a inovação tecnológica e competitividade mercadológica, tornando-se um organismo vivo na sociedade. O bibliotecário, gestor e mediador da informação, tem consciência do seu papel na sociedade da informação. Pode-se concluir que as técnicas de marketing e de endomarketing em que se adotam práticas bem definidas e bem estruturadas, utilizando o benchmarking, poderão conduzir a biblioteca universitária a conquistar seu lugar na sociedade e a atingir a competitividade no mercado atual e no ambiente organizacional.
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Zibani, Patiswa. "Marketing of electronic resources as a tool for information service delivery and access at the University of Zululand." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1723.

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A dissertation submitted to the Faculty of Arts in partial fulfillment of the requirements for the Degree of Masters in Information Science in the Department of Library and Information Studies at the University Of Zululand, 2018
This study investigates the marketing of electronic resources as a tool for information delivery and access at the University of Zululand (UNIZULU). A high degree of adaptable, well designed marketing ethos in the way the UNIZULU library delivers its e-resources offerings is examined. In that regard, the techniques and tools employed for marketing e-resources at the UNIZULU library are explored. The study also assesses access, usage, delivery channels and user awareness towards e- resources. The targeted sample totaled 100 Masters and Doctoral students who were on campus and who used the library services constantly, and six information librarians. Of these 100, only 71 responded, representing a 71% response rate. The study was largely a quantitative research and adopted a survey research design and used two forms of data collection techniques - structured questionnaires and interviews. The findings of the study revealed that postgraduate students were aware of e-resources provided by the library. There was a continuous and fair use of e-resources by the targeted group. The study also revealed that the respondents were aware of the strategies used by the UNIZULU library to market the e-resources. However, the study also revealed challenges. UNIZULU library did not have a well-documented, formal marketing plan. Issues of bandwidth and infrastructure that enhance ease of access and use of e-resources were also revealed. In order to enhance the role of marketing library resources, specifically e-resources, the study recommended that UNIZULU library needs to develop and adopt an e-resources marketing plan that will lay out innovative ways to promote usage and access to the resources. It was also recommended that it should establish key elements that will formalize the plan. It is also recommended that UNIZULU library must develop appropriate strategies to market e-resources to part-time students to create awareness of its support offering at the students’ point of need. It was also recommended that UNIZULU library should invest in training the librarians that are involved in the marketing of e-resources.
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Pupelienė, Janina. "Strategic directions for the development of academic libraries in the knowledge society." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20071228_121731-20301.

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Because knowledge and information are becoming the vital resources, appropriate organization and management of them is considered to be the guaranty of the welfare of every state, organization and individual. There could be recognized the stronger attention to institutions that are traditionally related to knowledge and information. Because of the growing strategic importance of information and communication technologies in modern organisations, academic libraries remain a significant unit in the institutions of higher education. The theoretical outline of the importance of academic library strategy in the knowledge society in this dissertation is disclosed by exposing the concept of these libraries as organisations, introducing the concept of the evolution of strategy of these libraries, and evaluating changes taking place in the world’s academic libraries. The dissertation introduces a theoretical model of the strategic directions of the academic library developed in the dissertation. This model is proposed by the author of the dissertation as a possible one for the development of academic libraries in Lithuania. The analysis of the possibilities of implementing the designed model in Lithuanian academic library performance accomplished in the dissertation highlights possible obstacles to the modernization of these libraries and the most important and influential circumstances for implementing the model in Lithuanian academic libraries. Analysis of scientific literature, the... [to full text]
Tinkamas žinių ir informacijos organizavimas bei valdymas šiandieninėje žinių ekonomikos visuomenėje pripažįstama kaip pagrindinis valstybės, organizacijos ir kiekvieno individo klestėjimo bei gerovės garantas. Aukštojo mokslo institucijos biblioteka (disertacijoje – akademinė biblioteka) žinių ekonomikos visuomenėje išlieka viena iš svarbiausių grandžių informacinio aprūpinimo infrastruktūroje. Pažymėtinas išskirtinis akademinės bibliotekos vaidmuo universitetinių žinių kūrimo ir ypač sklaidos procesuose. Visa tai skatina suformuluoti akademinių bibliotekų vystymosi kryptis įvertinant šias bibliotekas vadybiniu požiūriu. Ginamoje disertacijoje ištirtas akademinių bibliotekų vaidmuo žinių visuomenėje, šių bibliotekų kaip organizacijų samprata bei ypatybės, analizuojama šių bibliotekų strateginio valdymo patirtis. Pažangiausių pasaulio akademinių bibliotekų vystymosi tendencijų kontekste suformuluotos pagrindinės šių bibliotekų vystymosi strateginės kryptys, sukurtas akademinės bibliotekos vystymosi strateginių krypčių žinių visuomenėje teorinis modelis ir ištirtos šio modelio įgyvendinimo Lietuvos akademinėse bibliotekose galimybės. Modelio įgyvendinimo Lietuvos akademinėse bibliotekose galimybių tyrimas išryškino potencialias kliūtis, modernizuojant šias bibliotekas, ir svarbiausias aplinkybes, galinčias turėti įtakos tokio modelio įgyvendinimui. Apibendrinus teorinę ir empirinio tyrimo medžiagą suformuluotos išvados ir rekomendacijos. Teorinė akademinių bibliotekų... [toliau žr. visą tekstą]
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Books on the topic "Libraries – Marketing"

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Nii︠a︡zbakieva, N. M. Kitapkhanalyq marketing. Almaty: Qazaqstan Respublikasynyn︠g︡ Ūltyq Kitapkhanasy, 2005.

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Silveira, Amélia. Marketing em bibliotecas universitárias. Florianópolis: Editora da UFSC, 1992.

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Kies, Cosette N. Marketing and public relations for libraries. Metuchen, N.J: Scarecrow Press, 1987.

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L, Young Victoria, ed. Strategic marketing for libraries: A handbook. New York: Greenwood Press, 1988.

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Alman, Susan Webreck. Crash course in marketing for libraries. Westport, Conn: Libraries Unlimited, 2007.

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Župan, Vesna D. Marketing u bibliotekama. Beograd: Svet knj., 2001.

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Marketing concepts for libraries and information services. 2nd ed. London: Facet Pub., 2002.

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Marketing concepts for libraries and information services. London: Library Association, 1993.

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Gupta, Dinesh, and Réjean Savard, eds. Marketing Libraries in a Web 2.0 World. Berlin, New York: DE GRUYTER SAUR, 2011. http://dx.doi.org/10.1515/9783110263534.

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International Federation of Library Associations and Institutions. Management and Marketing Section, ed. Marketing libraries in a Web 2.0 world. Berlin: De Gruyter Saur, 2011.

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Book chapters on the topic "Libraries – Marketing"

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Doran, Beatrice M. "Marketing Medical School Libraries." In Health Information — New Possibilities, 67–71. Dordrecht: Springer Netherlands, 1995. http://dx.doi.org/10.1007/978-94-011-0093-9_20.

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Zhang, Jingbo. "Marketing Academic Digital Library." In Digital Libraries: International Collaboration and Cross-Fertilization, 675. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30544-6_102.

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Giannaros, Anastasios, Konstantinos Kotsopoulos, Dimitrios Tsolis, and George Pavlidis. "Creating a Personalised Experience for Libraries’ Visitors." In Strategic Innovative Marketing and Tourism, 491–98. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_55.

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Yang, Yi-Ting, and Jiann-Cherng Shieh. "Target Marketing Public Libraries’ Vital Readers: Before." In Advances in Intelligent Systems and Computing, 211–21. Cham: Springer International Publishing, 2018. http://dx.doi.org/10.1007/978-3-319-99993-7_19.

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Jordà-Olives, Marta. "Attending Medical Conferences as a Marketing Strategy for Promoting Online Services." In Libraries without Limits: Changing Needs — Changing Roles, 278–81. Dordrecht: Springer Netherlands, 1999. http://dx.doi.org/10.1007/978-94-011-4621-0_76.

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Leach, Michael R., and Chihfeng P. Lin. "Marketing Information Services in the Digital Age: Viewpoints from Academic Libraries in North America and the Asia-Pacific Rim." In Digital Libraries: International Collaboration and Cross-Fertilization, 676. Berlin, Heidelberg: Springer Berlin Heidelberg, 2004. http://dx.doi.org/10.1007/978-3-540-30544-6_103.

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Solomon, Ajigboye Olamidipupo. "Marketing Libraries." In Library and Information Science in Developing Countries, 82–95. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-61350-335-5.ch007.

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Library marketing is a relatively new concept in Librarianship in this part of the globe; therefore, this chapter looks at what librarians think about Library marketing in terms of the new terminology, such as the use of customers instead of patrons to address their user; by explaining the paradigm shift from the orthodox librarianship to the modern one. The chapter explains in detail what library marketing is all about, what the library should market, the types of marketing strategies that can be employed in the library, and finally maps out all the marketing styles that can be adopted for a successful library marketing mission.
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Higgins, Susan. "Managing and Marketing Resources." In Managing Academic Libraries, 41–52. Elsevier, 2017. http://dx.doi.org/10.1016/b978-1-84334-621-0.00005-4.

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Rossiter, Nancy. "Why market libraries?" In Marketing the Best Deal in Town, 1–12. Elsevier, 2008. http://dx.doi.org/10.1016/b978-1-84334-305-9.50001-3.

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"MARKETING PUBLIC LIBRARIES IN DENMARK." In Marketing Library and Information Services: International Perspectives, edited by Dinesh K. Gupta, Christie Koontz, Angels Massisimo, and Réjean Savard. Berlin, New York: Walter de Gruyter – K. G. Saur, 2006. http://dx.doi.org/10.1515/9783598440199.2.35.

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Conference papers on the topic "Libraries – Marketing"

1

Lessa, Rodolfo Calil, and Cibele Araujo Camargo Marques dos Santos. "Social networking as a marketing tool for school libraries and reading rooms." In 13th CONTECSI International Conference on Information Systems and Technology Management. TECSI, 2016. http://dx.doi.org/10.5748/9788599693124-13contecsi/ps-4275.

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LaVoice, Kelly, Daniel Hickey, and Mark Williams. "Pain Points and Solutions: Bringing Data for Startups to Campus." In Charleston Library Conference. Purdue Univeristy, 2020. http://dx.doi.org/10.5703/1288284317163.

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Entrepreneurship is growing as a cross- and inter-disciplinary area of focus for higher education. From patent and tech transfer offices to business, science, and engineering programs, the demand for entrepreneurship resources and support delivered via libraries is booming. Building library collections to help patrons design, launch, and run successful businesses is challenging: Market research and private equity/venture capital resources arrive at premium prices. Increasingly, these resources must interoperate with software used to clean, analyze, and visualize data. This data is often difficult to find and deploy. Restrictive, corporate-style licenses reflect that new vendors are not yet acclimated to the academic market’s access requirements and licensing constraints. This paper will share a framework for how to understand entrepreneurship in higher education and explain the types of information commonly requested by users. Such information often exists in disciplinary silos, emphasizing the importance of collaborative collection development across subject lines. The authors will explore the unique challenges to building collections that serve patrons developing new ventures. This includes collaborating with external stakeholders to fund resources that have not been traditionally purchased by libraries. Strategies for licensing data and other e-resources in this space will be discussed, including the central complications arising from universities as incubators for for-profit startups. The authors will suggest best practices for building relationships with stakeholders, developing relevant collections and services, and marketing these resources to support communities.
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Nieuwenhuysen, Paul. "Information Literacy Didactics for Higher Education and Research: Some Lessons from an International Workshop." In InSITE 2016: Informing Science + IT Education Conferences: Lithuania. Informing Science Institute, 2016. http://dx.doi.org/10.28945/3497.

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This contribution identifies challenges in information literacy didactics in contemporary higher education all over the world: • Heterogeneity among organizations for higher education hinders co-operation. • Information literacy is competing with media literacy. • Leadership and responsibility are needed in information literacy education. • Developing information literacy training materials requires an adequate budget. • Expertise in didactics is also needed for teaching in the area of information literacy. • Marketing should support information literacy didactics. • Information literacy should be integrated in the curriculum of all students. • Libraries should not neglect contemporary information systems. • Study materials should be adapted to the upcoming mobile information technology tools. • Regional training and workshops on information literacy didactics would be welcome. • Data management skills become important besides information literacy. These challenges should be faced constructively and therefore we formulate for each challenge also a recommendation towards stakeholders. This paper is based mainly on recent project activities of organizations of higher education in Flanders, Belgium, aimed at 1. getting a view on the growing expertise in didactics to upgrade the level of information literacy in their region, and paving the way towards more efficient cooperation on information literacy didactics with partner universities, mainly in developing countries, 2. sharing their experience with universities in developing countries, in Asia, Africa and America, in the form of a fruitful international workshop and follow-up activities.
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