Relevant bibliographies by topics / Libraries – Marketing / Dissertations / Theses
To see the other types of publications on this topic, follow the link: Libraries – Marketing.

Dissertations / Theses on the topic 'Libraries – Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 dissertations / theses for your research on the topic 'Libraries – Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

1

Syphus, Matthew. "The marketing of university libraries, with special reference to South African university libraries." Master's thesis, University of Cape Town, 1990. http://hdl.handle.net/11427/8365.

Full text
Abstract:
Bibliography: leaves 251-262.<br>The investigation was undertaken to establish, in the first place, whether it is correct to assume that university library managers in South Africa do understand the main tenets of marketing. Secondly, the investigation was undertaken to determine whether these librarians actually do implement some or all of the principles of marketing in the management of their libraries. The study was carried out in two parts: a literature survey and an empirical investigation. The investigation was confined to university libraries in South Africa. The literature survey of th
APA, Harvard, Vancouver, ISO, and other styles
2

Alhouti, Dakhil. "Marketing electronic information resources in Kuwaiti higher education libraries." Thesis, University of Sheffield, 2014. http://etheses.whiterose.ac.uk/5192/.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Singh, Rajesh. "Marketing culture of Finnish research libraries : an analysis of marketing attitude, knowledge and behaviour /." Åbo : Åbo Akademis förlag, 2005. http://www.doria.fi/cgi-bin/Pdisplay.cgi/TMP.objres.20.pdf?type=application/pdf&path=/m1/encompass/repadiss/clipboard/.outgoing/TMP.objres.20.pdf&fileaddr=193.166.0.206&fileport=20212.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Copeland, Susan Marjorie. "Marketing and income generation in Scottish public library services." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23781.

Full text
Abstract:
This thesis investigates the interaction between marketing practice and strategy and resource allocation in Scottish public library services. It focuses, in particular, on the period immediately prior to local government reorganisation in 1996. The historical framework within which public libraries have developed is described. So, too, is the political environment within which the libraries operate. A review of the literature indicates that, although there are examples of good practice with regard to libraries undertaking market research to ascertain the needs of their users, and potential use
APA, Harvard, Vancouver, ISO, and other styles
5

Ashcroft, Linda Susan. "The development of electronic resources in libraries : effective marketing and communication." Thesis, Liverpool John Moores University, 2012. http://researchonline.ljmu.ac.uk/6166/.

Full text
Abstract:
This submission addresses the change to the electronic environment in libraries. It presents eight selected research papers which cumulatively contribute to knowledge regarding the management issues arising from this change. The specific elements of the research programme focused primarily on changes in academic libraries and secondly in public libraries. The implications of changes in different countries were investigated. The research programme evolved over time, as its applicability and relevance extended to other players in the developing library electronic resources field. The need for ef
APA, Harvard, Vancouver, ISO, and other styles
6

Cockrill, Antje. "A comparative analysis of marketing management in British and German university libraries." Thesis, Aberystwyth University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319373.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

So, Denise Rodrigues. "\"A segmentação de clientes em bibliotecas\"." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27151/tde-16122007-155923/.

Full text
Abstract:
O estudo é uma sistematização do tema Segmentação de Clientes aplicada em bibliotecas. Seu objetivo é demonstrar como a Segmentação de Clientes contribui para uma gestão efetiva de Marketing na biblioteca auxiliando no desenvolvimento de produtos e ações; potencializando os seus resultados. Compõe-se de duas partes: a primeira, um levantamento bibliográfico buscando identificar as tipologias de Segmentação de Clientes existentes, tanto no Marketing quanto na biblioteca, além de cases internacionais com a aplicação da estratégia nesse ambiente; a segunda, uma demonstração de como essa estratégi
APA, Harvard, Vancouver, ISO, and other styles
8

Moreira, Elaine Cristina de Brito. "Práticas de marketing e endomarketing para bibliotecas universitárias." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/7674.

Full text
Abstract:
Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-12-09T19:35:51Z No. of bitstreams: 1 arquivototal.pdf: 1385854 bytes, checksum: 3c6bbfe4f8a4ed433980fba6c07de20a (MD5)<br>Made available in DSpace on 2015-12-09T19:35:51Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1385854 bytes, checksum: 3c6bbfe4f8a4ed433980fba6c07de20a (MD5) Previous issue date: 2014-10-23<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>The current study investigates the marketing and endomarketing practices applied in the university libraries having the general objective to a
APA, Harvard, Vancouver, ISO, and other styles
9

Zibani, Patiswa. "Marketing of electronic resources as a tool for information service delivery and access at the University of Zululand." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1723.

Full text
Abstract:
A dissertation submitted to the Faculty of Arts in partial fulfillment of the requirements for the Degree of Masters in Information Science in the Department of Library and Information Studies at the University Of Zululand, 2018<br>This study investigates the marketing of electronic resources as a tool for information delivery and access at the University of Zululand (UNIZULU). A high degree of adaptable, well designed marketing ethos in the way the UNIZULU library delivers its e-resources offerings is examined. In that regard, the techniques and tools employed for marketing e-resources at the
APA, Harvard, Vancouver, ISO, and other styles
10

Pupelienė, Janina. "Strategic directions for the development of academic libraries in the knowledge society." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20071228_121731-20301.

Full text
Abstract:
Because knowledge and information are becoming the vital resources, appropriate organization and management of them is considered to be the guaranty of the welfare of every state, organization and individual. There could be recognized the stronger attention to institutions that are traditionally related to knowledge and information. Because of the growing strategic importance of information and communication technologies in modern organisations, academic libraries remain a significant unit in the institutions of higher education. The theoretical outline of the importance of academic library st
APA, Harvard, Vancouver, ISO, and other styles
11

Nilsson, Mikael. "Låna Dig Rik : om en marknadsföringskampanj för folkbiblioteken i tre regioner och dess mottagande i lokalpressen." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper, KV, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-14732.

Full text
Abstract:
The marketing campaign ”Låna dig rik” [Get rich by lending] involved 25 public libraries in three regions; Kronoberg, Kalmar and Blekinge. This paper examines 28 news-articles concerning this campaign, found in eight publications in the responding regions. The purpose of this is to determine to what extent the description of the campaign found therein responded to the intents of its founders and to what extent the public had a say in these articles. The result found indicates that the overall image of the campaign presented in the news-articles was well in correspondence with the intents of th
APA, Harvard, Vancouver, ISO, and other styles
12

Persson, Karolina. "Marknadsföringen biblioteket : En fallstudie av Broby bibliotek." Thesis, Uppsala universitet, Institutionen för ABM, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-167090.

Full text
Abstract:
The purpose of this master thesis is to use marketing theory on the library’s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries’ activities can appear in the light of marketing theory. The library went through a dynamic development during the case study, due to the fact that the libra
APA, Harvard, Vancouver, ISO, and other styles
13

Salgado, Maria Armanda Palma. "Marketing 3.0 nas bibliotecas de ensino superior português: as perceções dos utilizadores e dos profissionais da informação e da documentação." Doctoral thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/11223.

Full text
Abstract:
A adoção e implementação do marketing como filosofia de gestão por parte das bibliotecas académicas permite-lhes conhecer o valor que os utilizadores lhe conferem e, consequentemente, (re)afirmar o papel das bibliotecas no atual contexto de ensino-aprendizagem. Este trabalho tem, assim, como objetivo compreender o papel do marketing 3.0 na criação de valor, tendo-se para o efeito, aplicado uma entrevista e um questionário a utilizadores e profissionais ID. Questiona-se o papel do Facebook, enquanto plataforma mediadora e relacional, ao serviço do marketing 3.0, para efetivar a comunicação e co
APA, Harvard, Vancouver, ISO, and other styles
14

Karlsson, Claes. "Att skapa bilden av biblioteket : Åtta bibliotekariers upplevelser av deltagandet i projektet Futurum.kom." Thesis, Uppsala universitet, Institutionen för ABM, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-158844.

Full text
Abstract:
In this two years master's thesis a regional project, Futurum.kom, is studied through the experiences of eight librarians from two of the participating libraries. The interviewees have all attended local and regional seminars where questions about core values, target groups and the role of the public library were discussed, among others. The seminars resulted in a number of core values and target groups. During the project, a number of advertising campaigns are to be conducted. The first one of these had recently been implemented at the time of the present study.  The aim of the thesis is to i
APA, Harvard, Vancouver, ISO, and other styles
15

Ho, Ieng I. "A study of people's lifestyle, perceived brand benefits, and the use of public libraries in Macau." Thesis, University of Macau, 2008. http://umaclib3.umac.mo/record=b1950726.

Full text
APA, Harvard, Vancouver, ISO, and other styles
16

Fagundes, Leonardo de Jesus Loura. "Proposta para a padronização dos serviços de bibliotecas escolares: um estudo de caso no Colégio Pedro II." Universidade Federal Fluminense, 2016. https://app.uff.br/riuff/handle/1/4317.

Full text
Abstract:
Submitted by Joana Azevedo (joanad@id.uff.br) on 2017-08-22T14:18:17Z No. of bitstreams: 1 DISSERT Leonardo de Jesus Loura Fagundes 2.pdf: 5996831 bytes, checksum: c041817b54be97700498c2e24d952735 (MD5)<br>Approved for entry into archive by Biblioteca da Escola de Engenharia (bee@ndc.uff.br) on 2017-08-28T17:07:23Z (GMT) No. of bitstreams: 1 DISSERT Leonardo de Jesus Loura Fagundes 2.pdf: 5996831 bytes, checksum: c041817b54be97700498c2e24d952735 (MD5)<br>Made available in DSpace on 2017-08-28T17:07:23Z (GMT). No. of bitstreams: 1 DISSERT Leonardo de Jesus Loura Fagundes 2.pdf: 5996831 bytes, c
APA, Harvard, Vancouver, ISO, and other styles
17

Pupelienė, Janina. "Akademinių bibliotekų vystymosi strateginės kryptys žinių visuomenėje." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20080221_123856-39543.

Full text
Abstract:
Tinkamas žinių ir informacijos organizavimas bei valdymas šiandieninėje žinių ekonomikos visuomenėje pripažįstama kaip pagrindinis valstybės, organizacijos ir kiekvieno individo klestėjimo bei gerovės garantas. Aukštojo mokslo institucijos biblioteka (disertacijoje – akademinė biblioteka) žinių ekonomikos visuomenėje išlieka viena iš svarbiausių grandžių informacinio aprūpinimo infrastruktūroje. Pažymėtinas išskirtinis akademinės bibliotekos vaidmuo universitetinių žinių kūrimo ir ypač sklaidos procesuose. Visa tai skatina suformuluoti akademinių bibliotekų vystymosi kryptis įvertinant šias bi
APA, Harvard, Vancouver, ISO, and other styles
18

Carlzén, Carin. "Kan en lockande och informativ webbplats marknadsföra ett bibliotek? : tankar om webbplatsens roll i stadsbiblioteks marknadsföring = [Can an attractive and informative web site function as marketing source for a library?] : [thoughts about the role of the web site in the marketing of public libraries] /." Borås : Högsk. i Borås, Bibliotekshögskolan/Biblioteks- och informationsvetenskap, 2004. http://www.hb.se/bhs/slutversioner/2004/04-27.pdf.

Full text
APA, Harvard, Vancouver, ISO, and other styles
19

MacDougall, Jennifer. "Marketing principles and practice in public libraries in the United Kingdom and Republic of Ireland : a qualitative analysis of strategy development and implementation, including a comparative study of local authority leisure services." Thesis, Loughborough University, 2000. https://dspace.lboro.ac.uk/2134/7380.

Full text
Abstract:
The thesis investigated the application and implementation of marketing practices in public library services in the UK and Republic of Ireland, using local authority leisure services as a comparator. The empirical research included both qualitative and quantitative methodologies to assess marketing strategy development in public libraries, using a comparison with local authority leisure services to provide a contextual framework. The research covered the period 1991-1999, using a triangulation approach of national questionnaire surveys, case study interviews and document analysis, as well as e
APA, Harvard, Vancouver, ISO, and other styles
20

Alassaf, Abir. "Construction d’une offre de services pour le public universitaire en Syrie- Une approche managériale." Thesis, Lyon 2, 2011. http://www.theses.fr/2011LYO20074/document.

Full text
Abstract:
Aujourd’hui, les bibliothèques universitaires (BU) en Syrie sont confrontées à une évolution de leur environnement liée en grande partie à la mutation de l’enseignement supérieur et l’arrivée de nouvelles technologies. Ainsi, les BU se trouvent dans l’obligation de s’interroger sur la pertinence de leurs offres de services. En effet, les besoins et les attentes des universitaires ne sont plus les mêmes qu’auparavant. Ces bibliothèques doivent, par conséquent, suivre cette évolution et répondre à leurs nouveaux besoins pour pouvoir survivre dans un contexte où elles ne sont plus la seule source
APA, Harvard, Vancouver, ISO, and other styles
21

Käck, Camilla. "Pop-up-bibliotek : På gränsen mellan uppsökande verksamhet och PR." Thesis, Uppsala universitet, Institutionen för ABM, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-308426.

Full text
Abstract:
This master’s thesis in Library and Information Science examines the phenomenon ”pop up library” and how public libraries are working with projects within this area. The method to collecting data is qualitative interviews with represents from five libraries in Sweden. The theoretical framework mainly consists of theories from mar- keting management especially adapted for non-profit organizations and libraries. The main results of the study shows that the purpose of why the libraries are using this method is to attract new users, make the library more available, marketing the library, work with
APA, Harvard, Vancouver, ISO, and other styles
22

Doucette, Wendy C. "Promote Yourself and Your Work: Self-Marketing for Librarians." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/5369.

Full text
Abstract:
Learning outcomes: Perform an honest self-inventory of professional strengths and weaknesses Map your inventory to a realistic action plan Market the value of your work to your organization and your community
APA, Harvard, Vancouver, ISO, and other styles
23

Doucette, Wendy C. "You’re Amazing, Now Let’s Show It: Self-Marketing the Wonder of Librarians." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etsu-works/5362.

Full text
Abstract:
We know librarians are incredibly capable, talented people. Why, then, do so many of us have trouble shining the spotlight on ourselves? Learn how to promote yourself and your projects confidently and effectively with these real-life strategies and easy-to-use free tools. We do amazing things every day that aren't widely known because we're too reluctant or shy or ill-equipped to talk about them. Let's get over that together!
APA, Harvard, Vancouver, ISO, and other styles
24

Cimbolaitienė, Egidija. "Elektroninių paslaugų plėtra akademinių bibliotekų tinkle." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20060317_142918-19294.

Full text
Abstract:
Offering of electronic public services has become one of the principal parts of strategy of many governments all over the world. One of the 20 public services envisaged in program documents of the European Union is a service designated for citizens “Public libraries (availability of catalogues, search tools)”, that has to ensure open access to regional and global information resources. However taking into account the tasks that emerge when academic libraries start to create knowledge society it is very important to evaluate the spectrum of electronic public services provided exactly by academi
APA, Harvard, Vancouver, ISO, and other styles
25

Tolley, Rebecca. "How to Manage Your Library’s Social Media Identity." Digital Commons @ East Tennessee State University, 2010. https://dc.etsu.edu/etsu-works/5746.

Full text
APA, Harvard, Vancouver, ISO, and other styles
26

Bergström, Sara. ""Vi ska inte sitta här och tro att folk ska komma till oss" : En kvalitativ undersökning av några halländska bibliotekariers syn på marknadsföring avbarnavdelningenpå folkbibliotek." Thesis, Uppsala universitet, Institutionen för ABM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-176003.

Full text
Abstract:
This two years master’s thesis takes interest in the concept of marketing related to the Children’s Library. The purposes have been to investigate the perception of marketing among a few librarians working at the Children’s Library in the Swedish region of Halland and further to analyse their perception of marketing in the daily work at the library. Eventually to analyse the consequences of these librarians approach to marketing related to their perception of the library’s mission. The Regional aspect of the survey is due to the 2011 celebrated report about marketing the library. The theoretic
APA, Harvard, Vancouver, ISO, and other styles
27

Li-hsuan, Liu, and 劉莉萱. "A Survey of Library Marketing and Librarians’ Attitudes toward Marketing in Rural Libraries." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/71619477242227721589.

Full text
Abstract:
碩士<br>輔仁大學<br>圖書資訊學系<br>96<br>Marketing has played an important role in our society. In recent years, marketing library services has drawn great attention in the field of library and information science. In Taiwan, rural libraries are in the majority of public libraries. Librarians’ attitudes toward marketing might relate to how rural libraries’ use of marketing strategies to improve library services. The purposes of this study were to survey the activities and involvement of marketing activities in rural libraries, and librarians’ attitudes toward marketing of library services. The results
APA, Harvard, Vancouver, ISO, and other styles
28

Lowry, A. Kay. "Faculty marketing analysis of community college libraries and the relationship of marketing activities to utilization." 1995. http://books.google.com/books?id=q7bgAAAAMAAJ.

Full text
APA, Harvard, Vancouver, ISO, and other styles
29

Kulovany, Lukas, and Jan Soukup. "Marketing strategy of public and academic library, Case Study." 2007. http://hdl.handle.net/10150/106171.

Full text
Abstract:
Not a long time ago, marketing was almost unrecognised and surely marginalised conception for libraries. Nowadays the situation is changing for the better. The libraries tend to slowly change their old passive management strategy for active market behaviour, there is a tendency to â go an extra mile for the clientâ . In my opinion it is the only way how to compare favourably in current competitive environment and not become obsolete and outmoded. The aim of this case study is to compare the marketing of two different sorts of libraries â academic library and public library. For the acade
APA, Harvard, Vancouver, ISO, and other styles
30

Lu, Ming-hui, and 呂明慧. "Research on Experiential Marketing in the Public Libraries." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/87704011079724752653.

Full text
Abstract:
碩士<br>國立臺北教育大學<br>文化產業學系暨藝文產業設計與經營碩士班<br>98<br>A nation's competitiveness relies on its people's reading ability. The resources in the public libraries of Taiwan's grassroots society play critical roles in improving Taiwan's competitiveness, highlighting Taiwan's city cultural construction and allowing the Taiwan people to become more cultured. The management of public libraries has developed from "We go to the library" to "The library comes to us". This will attract people to go to libraries, allow libraries to have multiple functions and create valuable experiences for people. This in turn w
APA, Harvard, Vancouver, ISO, and other styles
31

Huang, Hui-Jan, and 黃慧娟. "Internet marketing for electronic information services in university libraries." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/73875285245214352692.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Chang, Yi-Hui, and 張義輝. "Applying the YouTube Video-sharing Website in Marketing Academic Libraries." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/46811862768361571529.

Full text
Abstract:
碩士<br>國立中興大學<br>圖書資訊學研究所<br>98<br>Due to the ease of uploading, managing, sharing and viewing, together with free uses and marketing effectiveness, the YouTube video-sharing website, established in 2005, has gained great popularity and been regarded as a new media and marketing engine. In the Library 2.0 era, academic libraries could provide resources and services through the YouTube. The author intended to achieve the following aims in the study: to understand and analyze academic libraries’ current uses of the YouTube; to probe into the academic communities’ uses of library resources through
APA, Harvard, Vancouver, ISO, and other styles
33

Sokol, Dominika. "Developing Marketing Strategies for dLIST and the LIS Commons." 2007. http://hdl.handle.net/10150/105096.

Full text
Abstract:
This paper, accompanied by a short workshop, introduces the development of marketing tools and strategies used to promote the LIS Commons and its basic infrastructure provided by dLIST. dLIST (http://dlist.sir.arizona.edu) â Digital Library of Information Science and Technology â was established at the University of Arizona in Tucson in 2002 as a cross-institutional, subject-based, open access digital archive for the Information Sciences, including Archives and Records Management, Library and Information Science, Information Systems, Museum Informatics, and other critical information infra
APA, Harvard, Vancouver, ISO, and other styles
34

SHEN, TONG-LING, and 沈彤玲. "Research on Service Marketing Strategies and Current Situations of Public Libraries." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/4rhmzp.

Full text
Abstract:
碩士<br>輔仁大學<br>圖書資訊學系碩士班<br>107<br>In recent years, libraries have used the concept of marketing to promote resources and services, with a "Reader-oriented" approach. On this basis, the use of marketing strategies to provide readers with better resources and services is important for public libraries.This study analyzes the 7P strategy of library service marketing, including products, prices, places, and promotion, process, physical evidence, and people, applied to the public library.The purpose of this study is to understand the 7P strategy practice of public library service marketing, summary
APA, Harvard, Vancouver, ISO, and other styles
35

Hung, Sheng Chieh, and 洪聖傑. "A Study on the integrating community resources to the marketing of rural libraries." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/23614707488799395516.

Full text
Abstract:
碩士<br>國立政治大學<br>圖書資訊與檔案學研究所<br>96<br>Rural libraries had become community resource centers after cooperated with communities. This is an important goal to the present rural library. However, there are still many issues to be resolved, including the lack of awareness of community resources and funding, human resources lacked. These problem formed obstacles to the development of rural libraries. This research focus on the marketing experience from those rural libraries which integrating community resources well, and expected to provide good examples to the future rural library’s management.
APA, Harvard, Vancouver, ISO, and other styles
36

YEH, YA-FANG, and 葉雅芳. "Marketing for the Staff-less Library: Case Studies of Intelligent Libraries in Taipei." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/f554vw.

Full text
Abstract:
碩士<br>國立臺北大學<br>公共行政暨政策學系<br>102<br>The purpose of the research is to explore the status of marketing with case studies of intelligent libraries in Taipei. Expect to find out shortcomings of marketing so that library resources can be more people know and use, and improve the city of reading. Therefore, two research methods were employed in this research including literature analysis and in-depth interview. There were fifteen interviewees who accepted the interviews, included the library internal staff, readers and scholars to explore the marketing status of intelligent libraries in Taipei
APA, Harvard, Vancouver, ISO, and other styles
37

Ísleifsdóttir, Íris Alda. "The implementation of e-books into Icelandic libraries." Thesis, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21109.

Full text
Abstract:
This study examines whether librarians’ views on ebooks in libraries can impact the potential success of ebooks in libraries. Because of the lack of research available concerning e-books in Iceland a preliminary research was conducted to gather information on the current situation in Iceland. Following a survey was sent out to all libraries with access to Rafbókasafnið to examine their opinions and perception on e-books. Because of a small response rate, the data was observed from the perspective of a qualitative research. This study used Winston’s theory of innovation and Rogers’ diffusion of
APA, Harvard, Vancouver, ISO, and other styles
38

Kunneke, Kathleen Joey. "The paradigmatic shift of service organisations : a proposed marketing model for South African university libraries." Diss., 2001. http://hdl.handle.net/10500/17152.

Full text
Abstract:
Rapid changes in the economic and world order have made it imperative for university libraries to make a paradigm shift from prestige collection building to a marketing philosophy as their strategic directive. This philosophy would direct university libraries towards decision making around customers' real needs and preferences, aligning organisational competencies and processes with these needs, resulting in more effective service delivery. Changes in the world order, economics and marketing as a philosophy are presented on a time line, revealing the influence developments in technology and t
APA, Harvard, Vancouver, ISO, and other styles
39

may and 永美華. "A Study of Internal Marketing and Satisfaction of the Military Libraries in Taiwan, R. O. C." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/81838002674311844729.

Full text
Abstract:
碩士<br>樹德科技大學<br>經營管理研究所<br>94<br>This thesis establishes a thinking structure for internal marketing and satisfaction theory that can help to describe the service system of a military library in the future. The internal marketing and satisfaction of a library is not only a concept but it also includes a set of feasible techniques and procedures. Today, both public and university libraries need to pay more attention on the internal marking to insure a good service to all the customers such as the public users, academic researchers, teachers, and the students. And all the military college librar
APA, Harvard, Vancouver, ISO, and other styles
40

Jayasundara, Chaminda Chiran. "Developing a model for prodicting customer satisfaction in relation to service quality in University libraries in Sri Lanka." Thesis, 2009. http://hdl.handle.net/10500/3194.

Full text
Abstract:
Customer satisfaction, from the service quality perspective, has emerged as a new modus operandi for assessing customers’ perceptions and/or expectations of services in order to re-orient and regulate existing services. University library administrators in Sri Lanka, realising the necessity of complying with customer perception of high quality service, have begun to search for alternative ways to satisfy their clientele on the basis of service quality. This study therefore aims to meet this need by developing a model to assess the extent to which service quality indicators and other explanator
APA, Harvard, Vancouver, ISO, and other styles
41

Moura, Pedro Rafael Fialho de Oliveira. "A utilização do blogue na Biblioteca Escolar enquanto ferramenta de Marketing da Informação." Master's thesis, 2012. http://hdl.handle.net/10437/3838.

Full text
Abstract:
Orientação: Gisélia Felício ; co-orientação: Carlos Pinheiro<br>O presente estudo avalia as potencialidades do blogue como ferramenta de marketing nas bibliotecas escolares, nomeadamente para difundir o acervo documental existente, para desenvolver a comunicação entre a gestão da biblioteca escolar e os seus utilizadores ou potenciais utilizadores e adequar as tomadas de decisão da gestão da mesma às reais necessidades desses utilizadores. O estudo revela-se pertinente, uma vez que hoje em dia as tecnologias estão presentes nas escolas portuguesas em geral e nas bibliotecas escolares em parti
APA, Harvard, Vancouver, ISO, and other styles
42

Danielsson, David. "A study of how hospital libraries can view the patients as a target audience." Thesis, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-21363.

Full text
Abstract:
The study examines how hospital libraries view patients as a target audience and their usage of the library’s analogue and digital collections, as well as what functions hospital libraries can perform for patients. There is a knowledge gap in the literature regarding the way that hospital libraries have viewed and formed relationships with the patients. The theory emphasizes relationships between the library and its user groups. The method for gathering empirical data was mainly qualitative semi-structured interviewing, which were conducted with the head of the library, a nurse and a voluntary
APA, Harvard, Vancouver, ISO, and other styles
43

Cheng, Shu-Li, and 鄭淑麗. "A Study of Internal Marketing and Job Satisfaction of the Vocational College and Institute Libraries in Taipei City and County." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44680447257707843041.

Full text
APA, Harvard, Vancouver, ISO, and other styles
44

Pinto, Isabel Gomes. "Produtos e serviços de informação nos websites das bibliotecas da Universidade de Lisboa: um contributo para a sua avaliação." Master's thesis, 2014. http://hdl.handle.net/10362/14783.

Full text
Abstract:
A presente investigação visa verificar a oferta de produtos e serviços de informação nos websites das bibliotecas da Universidade de Lisboa (UL) e avaliar o impacto que as plataformas sociais, e as ferramentas disponíveis na Web, têm na sua gestão. Para tal adotouse uma metodologia de pesquisa bibliográfica e de estudo de caso, através de um questionário, com perguntas abertas, e da técnica de observação direta dos websites. Assim, para além da revisão da literatura, para o processo de recolha de dados foi enviado um questionário por e-mail aos bibliotecários responsáveis e efetuada a ob
APA, Harvard, Vancouver, ISO, and other styles
45

Lopes, Dina Teresa Ferreira. "Bibliotecas Públicas : marketing cultural e o acesso à leitura (estudo de caso)." Master's thesis, 2012. http://hdl.handle.net/10437/2911.

Full text
Abstract:
Orientadora: Gisélia Felício<br>Este trabalho de investigação assenta no pressuposto da mais-valia que o Marketing Cultural ocupa nas Bibliotecas Públicas e a sua influência no acesso à leitura. É a partir de três Perguntas de Partidas e na procura de respostas para as mesmas que se desenvolve todo este trabalho de investigação. A experiência diária de um bibliotecário faz crer que através do bom uso do marketing cultural conseguimos manter os clientes/leitores que temos e levar à Biblioteca novos leitores, aproximando-os da leitura. O enfoque recai no facto das Bibliotecas Públicas terem com
APA, Harvard, Vancouver, ISO, and other styles
46

Nováková, Gabriela. "Prezentace a obraz knihoven v médiích, mediální obraz knihovníka/knihovnice." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-341855.

Full text
Abstract:
The aim of this thesis is to analyze the media image of libraries and librarians in the years 2007-2011. The first part describes the theoretical knowledge of marketing and promotional tools used in libraries, with a particular focus on media tools. The second part is followed by a practical part, which monitors the application of these tools and the results of their action with regard to the public. Theoretical knowledge based ideas Philip Kotler were supplemented with a practical knowledge gained from the media analysis of the years 2007-2011, whose data were obtained from the database Anopr
APA, Harvard, Vancouver, ISO, and other styles
47

Andrade, Ana Mafalda de Araújo Oliveira. "Estratégias de marketing aplicadas a Bibliotecas Universitárias : Estudo de caso da biblioteca da Escola Superior de Comunicação Social." Master's thesis, 2012. http://hdl.handle.net/10437/6672.

Full text
Abstract:
Orientação: Gisélia Felício<br>No presente trabalho de investigação procede-se ao estudo da aplicação do marketing em bibliotecas universitárias, particularmente o Marketing Digital, aplicado concretamente à Biblioteca da Escola Superior de Comunicação Social. Para concretizar este estudo estruturou-se o trabalho, com uma primeira parte onde se procede à caracterização e contextualização da organização no seio da ESCS, incidindo-se particularmente na descrição dos serviços disponibilizados. Em seguida, procede-se ao enquadramento relativamente ao papel da Biblioteca Universitária ao long
APA, Harvard, Vancouver, ISO, and other styles
48

Lima, Inês Alexandra Sequeira. "As Bibliotecas Académicas e a Inclusão Social: Estudo de Caso da Biblioteca Norte|Sul do Centro de Estudos Sociais da Universidade de Coimbra." Master's thesis, 2019. http://hdl.handle.net/10316/93393.

Full text
Abstract:
Dissertação de Mestrado em Ciência da Informação apresentada à Faculdade de Letras<br>A inclusão social é um tema amplamente discutido no âmbito das Ciências Sociais e Humanas, pelo que é central abrir espaço à investigação, ao debate e ao diálogo em torno deste fenómeno no contexto da Ciência da Informação. Assim, as bibliotecas académicas, pela diversidade étnica e social dos seus estudantes, devem ter em conta o que concerne à prestação de serviços que se adequem a uma comunidade académica com uma enorme diversidade social, intercultural e interlinguística. Neste sentido, é relevante explor
APA, Harvard, Vancouver, ISO, and other styles
49

Mota, Ana Carolina Espinha. "Como comunicam as bibliotecas universitárias na Web 2.0? Estudo aplicado na Universidade de Coimbra." Master's thesis, 2020. http://hdl.handle.net/10316/93662.

Full text
Abstract:
Dissertação de Mestrado em Ciência da Informação apresentada à Faculdade de Letras<br>O uso de estratégias de Marketing e Comunicação em serviços de informação e, em particular, em bibliotecas, tem vindo a revelar-se essencial, no que respeita ao acompanhamento da evolução do mindset dos consumidores e ao engagement com o público-alvo.Através das ferramentas da Web 2.0, as bibliotecas universitárias têm maior visibilidade no processo de comunicação/divulgação de informação, sobretudo através das respetivas páginas web e das redes sociais. Neste contexto, a mediação por parte dos profissionais
APA, Harvard, Vancouver, ISO, and other styles
50

Ovesná, Monika. "Dospívající dívky jako specifická kategorie uživatelů knihoven." Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-336618.

Full text
Abstract:
Master thesis called "Teenage Girls as a Specific User Group in Libraries" is focusing on users of a library between the ages of 12 - 19 years and on the design of library space for this age group. The theoretical part of the thesis aims to provide the everyday library practice with the basis for creating space for teens, including marketing, staff, services and collections. The theoretical part also focuses on the physiological, psychological, emotional and sociological characteristics of teenage girls. The situation in the Czech Republic is also introduced. With regard to the fact, that the
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography