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Relevant bibliographies by topics / Libraries – Marketing

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Dissertations / Theses

Academic literature on the topic 'Libraries – Marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Dissertations / Theses on the topic "Libraries – Marketing"

1

Syphus, Matthew. "The marketing of university libraries, with special reference to South African university libraries." Master's thesis, University of Cape Town, 1990. http://hdl.handle.net/11427/8365.

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Bibliography: leaves 251-262.<br>The investigation was undertaken to establish, in the first place, whether it is correct to assume that university library managers in South Africa do understand the main tenets of marketing. Secondly, the investigation was undertaken to determine whether these librarians actually do implement some or all of the principles of marketing in the management of their libraries. The study was carried out in two parts: a literature survey and an empirical investigation. The investigation was confined to university libraries in South Africa. The literature survey of th

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2

Alhouti, Dakhil. "Marketing electronic information resources in Kuwaiti higher education libraries." Thesis, University of Sheffield, 2014. http://etheses.whiterose.ac.uk/5192/.

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Singh, Rajesh. "Marketing culture of Finnish research libraries : an analysis of marketing attitude, knowledge and behaviour /." Åbo : Åbo Akademis förlag, 2005. http://www.doria.fi/cgi-bin/Pdisplay.cgi/TMP.objres.20.pdf?type=application/pdf&path=/m1/encompass/repadiss/clipboard/.outgoing/TMP.objres.20.pdf&fileaddr=193.166.0.206&fileport=20212.

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4

Copeland, Susan Marjorie. "Marketing and income generation in Scottish public library services." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23781.

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This thesis investigates the interaction between marketing practice and strategy and resource allocation in Scottish public library services. It focuses, in particular, on the period immediately prior to local government reorganisation in 1996. The historical framework within which public libraries have developed is described. So, too, is the political environment within which the libraries operate. A review of the literature indicates that, although there are examples of good practice with regard to libraries undertaking market research to ascertain the needs of their users, and potential use

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5

Ashcroft, Linda Susan. "The development of electronic resources in libraries : effective marketing and communication." Thesis, Liverpool John Moores University, 2012. http://researchonline.ljmu.ac.uk/6166/.

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This submission addresses the change to the electronic environment in libraries. It presents eight selected research papers which cumulatively contribute to knowledge regarding the management issues arising from this change. The specific elements of the research programme focused primarily on changes in academic libraries and secondly in public libraries. The implications of changes in different countries were investigated. The research programme evolved over time, as its applicability and relevance extended to other players in the developing library electronic resources field. The need for ef

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6

Cockrill, Antje. "A comparative analysis of marketing management in British and German university libraries." Thesis, Aberystwyth University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.319373.

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7

So, Denise Rodrigues. "\"A segmentação de clientes em bibliotecas\"." Universidade de São Paulo, 2007. http://www.teses.usp.br/teses/disponiveis/27/27151/tde-16122007-155923/.

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O estudo é uma sistematização do tema Segmentação de Clientes aplicada em bibliotecas. Seu objetivo é demonstrar como a Segmentação de Clientes contribui para uma gestão efetiva de Marketing na biblioteca auxiliando no desenvolvimento de produtos e ações; potencializando os seus resultados. Compõe-se de duas partes: a primeira, um levantamento bibliográfico buscando identificar as tipologias de Segmentação de Clientes existentes, tanto no Marketing quanto na biblioteca, além de cases internacionais com a aplicação da estratégia nesse ambiente; a segunda, uma demonstração de como essa estratégi

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8

Moreira, Elaine Cristina de Brito. "Práticas de marketing e endomarketing para bibliotecas universitárias." Universidade Federal da Paraíba, 2014. http://tede.biblioteca.ufpb.br:8080/handle/tede/7674.

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Submitted by Clebson Anjos (clebson.leandro54@gmail.com) on 2015-12-09T19:35:51Z No. of bitstreams: 1 arquivototal.pdf: 1385854 bytes, checksum: 3c6bbfe4f8a4ed433980fba6c07de20a (MD5)<br>Made available in DSpace on 2015-12-09T19:35:51Z (GMT). No. of bitstreams: 1 arquivototal.pdf: 1385854 bytes, checksum: 3c6bbfe4f8a4ed433980fba6c07de20a (MD5) Previous issue date: 2014-10-23<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES<br>The current study investigates the marketing and endomarketing practices applied in the university libraries having the general objective to a

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9

Zibani, Patiswa. "Marketing of electronic resources as a tool for information service delivery and access at the University of Zululand." Thesis, University of Zululand, 2017. http://hdl.handle.net/10530/1723.

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A dissertation submitted to the Faculty of Arts in partial fulfillment of the requirements for the Degree of Masters in Information Science in the Department of Library and Information Studies at the University Of Zululand, 2018<br>This study investigates the marketing of electronic resources as a tool for information delivery and access at the University of Zululand (UNIZULU). A high degree of adaptable, well designed marketing ethos in the way the UNIZULU library delivers its e-resources offerings is examined. In that regard, the techniques and tools employed for marketing e-resources at the

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10

Pupelienė, Janina. "Strategic directions for the development of academic libraries in the knowledge society." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20071228_121731-20301.

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Because knowledge and information are becoming the vital resources, appropriate organization and management of them is considered to be the guaranty of the welfare of every state, organization and individual. There could be recognized the stronger attention to institutions that are traditionally related to knowledge and information. Because of the growing strategic importance of information and communication technologies in modern organisations, academic libraries remain a significant unit in the institutions of higher education. The theoretical outline of the importance of academic library st

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