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Dissertations / Theses on the topic 'Life Style Marketing'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Panzarini, Bruna. "A COMUNICAÇÃO MERCADOLÓGICA E A APROPRIAÇÃO DE UM ESTILO DE VIDA : ESTUDO DE CASO DA MARCA HARLEY DAVIDSON NO BRASIL." Universidade Metodista de São Paulo, 2015. http://tede.metodista.br/jspui/handle/tede/711.

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Made available in DSpace on 2016-08-03T12:30:06Z (GMT). No. of bitstreams: 1 Bruna Panzarini.pdf: 1862995 bytes, checksum: 5f89732529dd6310ab82c32a36cb0b38 (MD5) Previous issue date: 2015-03-30<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>This study seeks to understand how a marketing communications process practiced and considered as standard can instill into its customers minds symbolic elements about a life style and to be part of a brands community. So the communications work is lined to feed the imaginary of its customers by a philosofy of life and a peculiar way of

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Böserová, Jana. "Body Image v marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77796.

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The Master's Thesis deals with the marketing research of the body image meaning in female and male life style magazines chosen. The main aim is to analyze the advertisement using the quantitative content analysis and to identify the most common elements presented, furthermore to analyse these elements based on the data obtained and to find out the difference of human body presented when female and male are the target groups. The secondary aim is defined as to prepare this analysis for the front-page of magazines chosen as well. The thesis is divided to several parts. The first part deals with

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Dieterich, Danielle May. "Andy Warhol's Utilization of inter/VIEW Magazine as a Self Promotional Marketing Tool Updated to a Social Media Strategy For Artists in Today's Technological Age." University of Akron / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=akron1452949628.

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Deval, Helene. "The Role of Accessibility Experiences in Attitude Formation: Effects of On-Line versus Memory-Based Processing." University of Cincinnati / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1275917149.

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Tien, Jeng-Chieh, and 田仍杰. "Market Segmentation, Marketing Mix, Life Style,Bicycles." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09185227350848682968.

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碩士<br>僑光科技大學<br>全球運籌管理研究所<br>98<br>After 2008, Taiwan''s bicycle heat wave, the demand for bike commuter move into the stage of recreational sports. Two years later, media reports bike hot fever is cooling down while the number of participants in Taiwan''s major cycling events have increased every year. This trend spread to the parents and children cycling around the island, cycling rite ... and so on, cycling seems to have become the dream of life, the performance of self-realization. This study explors six different geographic areas of consumer life style, whether the act

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Borovičková, Aneta. "Komercionalizace českých life-style blogů a vztah k publiku." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-415486.

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This thesis is devoted to blogs and their commercialization, a phenomenon of the on-line world for last few years. The aim of this work is to explore several Czech lifestyle blogs and to find out how much commercial content there is, also how the audience reacts to this content as well as how the bloggers themselves approach commercial content. In the beginning the development of blogs is described, both in the Czech and global environment. The characteristic features of blogs from different perspectives on the issues are also described. The development of blogs is then set in the context of e

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Fang-Yuan, Lee, and 李方元. "The Study on Marketing Segmentationfor Outbound Travel Market by Life Style and Decision- Making Style Variables." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/56008676229462612588.

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碩士<br>南華大學<br>旅遊事業管理研究所<br>90<br>We use decision-making style and lifestyle to segment travel market. Resarch of the past is mostly focused on the influence of travel behavior by lifestyle and personality . Although rich information can be offered by lifestyle, it is not enough for high-involve travel product . We confirms that decision- making process is one of the most important factor influencing travel behavior ,thus focus on decision-making style .The result shows several points:1.There are difference between package tour evaluation and gender in different market segmented by.

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Yu, Jan Chi, and 游冉琪. "Study on museum marketing strategies -Life style as a factor of museum recommendation." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/39762420265389515424.

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碩士<br>國立政治大學<br>行政管理碩士學程<br>97<br>In this contemporary society where emphasis is placed on differentiation and diversified consumption, it is a test for contemporary museums to conduct audience lifestyle studies with multi-faceted resources, and to explore a lifestyle marketing strategy for ‘one museum, multi lifestyles’. Most museums usually have to conduct various marketing promotions and through different channels to cultivate target audiences and attract potential audiences. Various related studies indicates that word-of-mouth is usually the most effective marketing strategy. Therefore, th

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Chiou, Yih-Jia, and 邱奕嘉. "Marketing rural cultural education through life style segmentation,a case in Lotung Chen." Thesis, 1994. http://ndltd.ncl.edu.tw/handle/84250387876637448803.

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Liou, Pai-yi, and 劉佩宜. "RESEARCH ON THE RELATIONSHIP AMONG EXPERIENTIAL MARKETING , WORD-OF-MOUTH , LIFE STYLE AND CONSUMERS'' PURCHASING DECISION." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/20812453806297968496.

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碩士<br>南華大學<br>管理科學研究所<br>94<br>Management practice is paying more attention to the relationship between experiential marketing, customer satisfaction, and purchase decision. As opposed to past study of impact experiential marketing or customer satisfaction has on purchase decision, the study tries to further clarify the direct impact experiential marketing and customer satisfaction has on purchase decision. Meanwhile, moderating variables such as lifestyle are included in the evaluation to improve accuracy of study results. 　　　In addition, study of literature has revealed that past studies ha

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WU, SAN-CHI, and 吳珊琪. "The Study of the Relationship between Experiential Marketing, Life-style and Customer Satisfaction of Department Stores." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6z6h4g.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理系碩士專班<br>105<br>The retail and department store industry has taken on a new look through industrial structure transformation with creative reform, as a result of the fierce competition and variety of promotional activities which reduce profit caused by the joining of grand shopping mall and rapid growth of e-commerce business. Keeping sustainable development of the existing retail and department store industry, the company needs to know customers better through the consumer behavior and their feelings from experiential marketing, with a sound marketing strategy. Ther

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Huang, Yi-Jung, and 黃奕榮. "A study on the relationship among customer’s life style, experiential marketing and customer satisfaction in jazz bar." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/77241012272787734731.

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碩士<br>中國文化大學<br>觀光事業研究所<br>97<br>For the performing arts marketer, audience is very importance, it is extremely difficult for jazz music marketer to identify, expect and satisfy the needs of jazz music customer. Specially, the nature of performing arts is not the music and performer, it is experience. This study focused on the life style of customers, live band performance and peripheral product and service of jazz bar and the three-factor theory of customer satisfaction. Understanding the life style of jazz bar customer, and using it to discover is there a difference on the satisfaction facto

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Tseng, Yi-Feng, and 曾怡芳. "Exploration of Customer Relationship Marketing and Life-style in China Club-Examples in Guangzou and Dogguan Cities." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/11080033966317889918.

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碩士<br>樹德科技大學<br>經營管理研究所<br>92<br>The economic transition in Mainland China due to its reformation and openness policies, people made more income as for the people being in the developing economic system, which have gradually taken the leisure spending into account by the leisure consumer in China. This paper studies the relationship between Consumer Relationship Marketing and Life Style in China. The purpose of this study mainly focuses on analyzing (1) the customer relationship marketing and club customer basic data. (2)life-style and club customer basic data.(3) different group and club cust

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Yen, Ming-Hui, and 顏明輝. "The research of relationship between the media marketing and the life style of audiences in Penghu area." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/57201269840741397630.

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碩士<br>國立澎湖科技大學<br>服務業經營管理研究所<br>96<br>Now, Internet has become important communication medium. Most local media owners have difficulty in identifying the right cross-media integration strategy. So far, audience segmentation is one of the core tools that enable communication and marketing planners to better understand their audiences. Unfortunately, the link between audience segmentation and marketing planning is missing. This study presents a thought combines media usage behavior and marketing mix attitude for audience lifestyle segmentation, to develop more effective cross-media integration s

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LEE, CHIA-PING, and 李家萍. "The Impact of Marketing Mix, Brand Image, Perceived Quality, and Life Style on Customers’ Repurchase Behavior of Steamed Bread." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/9959ga.

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碩士<br>世新大學<br>資訊管理學研究所(含碩專班)<br>106<br>The concept of eating for people, pursuing for eating、advocating nature have becomed a fashion. Therefore, healthy foods and consumer market have grown continuously. The steamed bread makers in Taiwan Baking Industry have launched the healthy steamed bread, which to cope with the technology and the changes of costumer’s lifestyles. Many makers gradually transform into steamed bread bontique, managed in a complex way. They use natural ingredients and natural yeasts without baking.In a competitive steamed bread industry environment, makers how to use effici

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Chan, Yu-Chung, and 詹育忠. "The study of the relationship among experiential marketing, destination image, satisfaction for consumers: The moderating role of consumers life style." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/50392683314583417002.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>97<br>Experiential marketing research has been one of the most important marketing fields in the 21st century. An enterprise has to create a valuable experience for their consumers and to build a unique destination image in order to create higher degree of the customer satisfaction. In addition, people pay more attention to leisure activities. Nowadays, different life style groups who experience the same thing will have different level of consumer satisfaction. And the purpose of this study is discussing the relationship among experiential marketing, destination im

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Cheng, Ching-Hua, and 鄭景華. "A study of the effects of consumer‘s personal trait, life style and word of mouth marketing on their group-buying intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/24266260385451906089.

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碩士<br>清雲科技大學<br>經營管理研究所<br>98<br>Internet change traditional society consumption idea and consumption mode. “Group-buying " the custom significantly grows up at 2009. This research with EBM mode for theories foundation, integrate word of mouth marketing, consumer’s personal trait and life style of the research study by creating a development structure. Inquire into under the mode group-buying, group-buying impact factor of the intention. Inquire into under the environment the digital age, the consumer’s personal trait and life style consume the influence of type on consumer. This research resu

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Cheng, Chi Jung, and 鄭琪蓉. "The Optimal Composition of Marketing in Private Brand –A Case Study of NCCU Students：Brand Personality, Endorser Type, Product Category, and Life Style." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/t5eq25.

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碩士<br>國立政治大學<br>企業管理研究所(MBA學位學程)<br>104<br>In order to meet consumer needs and provide more convenient services, retailers expand their stores and develop various marketing activities. According to government statistics, the proportion of private brands in total revenue increases year by year. This paper aims to use Conjoint Analysis to find what attributes, such as brand personality, endorser type, product category as well as consumer life style, are the best congruent combination for private brands. First, the pretest is used to define three factors：brand personality, endorser type and p

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Xinglin, Wang. "Organizational life cycle: leadership style and employee satisfaction: a case study of hospital in China." Doctoral thesis, 2019. http://hdl.handle.net/10071/19771.

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There is a lack of empirical research on the leadership styles applicable to hospitals, particularly in the fast changing healthcare environment of China. This study answers the following two questions: What are the different leadership styles that are suitable for different hospital development stages? What are the relationships between leadership styles, strategic positioning, culture and satisfaction? Using a combination of qualitative and quantitative analyses of a large Chinese hospital, referred to as GZR hospital, this study shows that four different leadership styles are suitable

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張睿涵. "The Optimal Composition of Marketing in Car Industry: Brand Personalities, Endorser Types, Advertisement Types and Consumer Life Styles." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/rudjcg.

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碩士<br>國立政治大學<br>企業管理研究所(MBA學位學程)<br>104<br>The automotive industry in Taiwan is very competitive, for the brand having the biggest market share only accounts for 30% of the whole Taiwan market, and the rest of the other top 11 car brands all have about 3%~10% market share. From the market share, we can also tell that the consumers’preferences on cars differentiate a lot among different types of consumers. Therefore, to efficiently use the budget on marketing and maximizing the effect, it is of upmost importance for automotive companies to find the endorsers and adverstisement types that best m

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Chaur-Leh, Lee, and 李晁樂. "The Impact of Internal Marketing on Quality of Working Life and Job Involvement：The Moderating Effects of Leadership Styles." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/37626350137962990717.

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碩士<br>國防大學管理學院<br>運籌管理學系<br>98<br>The purpose of this study had two objectives: to examine the relationships between internal marketing, quality of working life and job involvement. In addition to test the moderating effects of leadership style on the relationship between the internal marketing and job involvement. The data was collected from 389 experienced employees of logistics corporation. Results indicate that the internal marketing is partially related to quality of working life, quality of working life is also partially related to job involvement. Further, quality of working life me

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Huang, Chou-Jui, and 黃州瑞. "The Research for Consumer Characteristics and Life Styles Toward the Level of Store Marketing Mix Preference of Store–Computer Retailer of Taipei as Example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/36369011506589957660.

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碩士<br>淡江大學<br>國際商學碩士在職專班<br>97<br>The IT shopping square refers to a place located in Taipei city which has chain stores at least 5 in, over 36,000 sq ft or owned by a public listed/IPO company. This research uses the questionnaire survey procedure and takes the Elifemall, TK 3C, Guang_Hua_Digital_Plaza, NOVA, KMall, and Sunfar’s consumer as the investigation object. The questionnaire contains the life state, the store marketing mix pereference of store, and the population statistic investigation. This research samples 240 people and 240 people replied to questionairs. 240 questionairs are val

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Türb, Štěpán. "Dětská obezita jako sociální hrozba v kontextu s výchovou dětí ke zdravému životnímu stylu na (bílinských) základních školách." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-345024.

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This dissertation is focused on currently one of the most burning social problem - childhood obesity in Czech Republic. We have tried to find out a childhood prevalence obesity, its causes, social risks and expected dangers and we evaluated possible solutions for the prevention of obesity. A research problem of the thesis is the growing prevalence of childhood obesity in the Czech Republic in the context of developing its ineffectively controlled determinant. Our research targets on children, more precisely said on pupils of four primary schools (in the Bílina city). Among the objectives of th

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