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Journal articles on the topic 'Life Style Marketing'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Saha, Suvasis. "Life style marketing for environment and sustainability." Asian Journal of Multidimensional Research 11, no. 10 (2022): 156–68. http://dx.doi.org/10.5958/2278-4853.2022.00261.0.

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Biaggi Laksana, Mohammad, Erna Listyaningsih, and Euis Mufahamah. "PENGARUH DIGITAL MARKETING DAN LIFE STYLE TERHADAP BUYING DECISION MELALUI SHOPEE DENGAN INCOME SEBAGAI VARIABEL MODERASI." Journal of Development Economics and Digitalization, Tourism Economics 1, no. 3 (2024): 214–25. http://dx.doi.org/10.70248/jdedte.v1i3.1142.

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Penelitian ini bertujuan untuk pengaruh digital marketing dan life style terhadap buying decision dimoderasi oleh variabel income. Penelitian ini menggunakan metode deskriptif kuantitatif dengan purposive sampling digunakan sebagai teknik pengambilan sampel dan jumlah sampel yang digunakan yaitu 290 responden mahasiswa aktif program studi manajemen Universitas Malahayati angkatan 2019 sampai dengan 2023. SEM-PLS digunakan untuk menganalisis data pada penelitian ini dengan menggunakan program SmartPLS 4.0 sebagai alat estimasi. Berdasarkan hasil analisis dan pembahasan diperoleh bahwa digital m

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Trihudiyatmanto, M., RKU Prima Manggala, Miftahudin Miftahudin, and Eko Prawoto. "Efek Life Style dan Influencer Marketing Terhadap Keputusan Pembelian." Jurnal Akuntansi, Manajemen dan Perbankan Syariah 3, no. 2 (2023): 15–27. https://doi.org/10.32699/jamasy.v3i2.4526.

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Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle dan influencer marketing terhadap keputusan pembelian produk virtual Mobile Legengds pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sains Al-Qur’an. Metodologi- Data yang digunakan yaitu data primer yang berasal dari responden langsung. Metode pengambilan sampel menggunakan teknik purposive sampling yaitu menggunakan pertimbangan tertentu. Sehingga jumlah sampel yang digunakan adalah 145 Mahasiswa. Data dianalisis menggunakan persamaan regresi linier berganda dengan SPSS versi 23.0 Hasil- Hasil penelitian menunjukan

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Ferdianto, Muhammad, Rahmat Solling Hamid, and Edi Maszudi. "PERAN E-WOM, LIFE STYLE, KEPERCAYAAN, DAN CONTENT MARKETING DALAM KEPUTUSAN PEMBELIAN GENERASI MILENIAL DI FACEBOOK." JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). 10, no. 1 (2023): 198–210. http://dx.doi.org/10.35794/jmbi.v10i1.46629.

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Penelitian ini bertujuan untuk menguji pengaruh e-wom, life style, kepercayaan, dan content marketing terhadap keputusan pembelian. Jumlah keseluruhan dari populasi dalam penelitian ini belum diketahui, maka pengambilan sample diambil dengan menggunakan sample non probabilitas dan telah diperoleh sebanyak 150 jumlah sample responden. Pengujian hipotesis menggunakan teknik Struktural Equation Model. Berdasarkan hasil penelitian e-wom berpengaruh signifikan secara langsung terhadap keputusan pembelian, life style berpengaruh signifikan secara langsung terhadap keputusan pembelian, kepercayaan be

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Eshghi, Abdolreza, and William Lesch. "Demographic and Life Style Determinants of Household Consumption Patterns." Journal of Marketing Theory and Practice 2, no. 1 (1993): 80–102. http://dx.doi.org/10.1080/10696679.1993.11501641.

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WIDJAJA, BERNARD. "LIFE-STYLE MARKETING: AN ALTERNATIVE THEORETICAL MODEL OF SERVICE MARKETING DIMENSION (AN EMPIRICAL STUDY ON BEAUTY SALON CUSTOMERS IN JAKARTA)." IJABER 14, no. 13 (2016): 9359–76. https://doi.org/10.6084/m9.figshare.10251062.

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Beauty salon business is fast growing in line with the economic growth and changes in modern life-style. In such a situation, whereby market potential also rapidly advances, low life-time sustainability of beauty salon industry prevails. Indicated by the shifting in customer requirements, beauty salon services orientation should adapt to the changes in the customer requirements in order to survive. This research was conducted to identify beauty salon customer requirements nowadays. A new requirement was identified, i.e. life-style–besides the already existing marketing mix requirements.

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Pramesty, D. W., and M. Simanjuntak. "Intergerational Self Concept, Life Style, Marketing Strategy, and Impulsive Buying." Jurnal Ilmu Keluarga dan Konsumen 13, no. 1 (2020): 87–98. http://dx.doi.org/10.24156/jikk.2020.13.1.87.

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RUDAWSKA, IGA. "USING MARKETING COMMUNICATION TO PROMOTE HEALTHY LIFE-STYLE IN POLAND." International Journal of Management Cases 10, no. 3 (2008): 382–88. http://dx.doi.org/10.5848/apbj.2008.00059.

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Lazuardy, Ilman Taufiq. "Pengaruh Social Media Marketing, Life Style, dan Store Atmosphere terhadap Keputusan Pembelian Konsumen Mixue di Yogyakarta." Cakrawangsa Bisnis: Jurnal Ilmiah Mahasiswa 4, no. 2 (2023): 31. https://doi.org/10.35917/cb.v4i2.452.

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This research aims to determine the influence of Social Media Marketing, Life Style, and Store Atmosphere on MiXue Consumer Purchasing Decisions in Yogyakarta. The independent variables in the research consist of Social Media Marketing, Life Style, and Store Atmosphere, as well as Purchase Decisions as the dependent. The population in this study were all students who were taking undergraduate studies in Yogyakarta. The sampling technique uses a non-probability sampling model with a saturated sample method. The number of respondents in this study was 100 people. Data collection was carried out

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Kamakura, Wagner A., and Michel Wedel. "Life-Style Segmentation with Tailored Interviewing." Journal of Marketing Research 32, no. 3 (1995): 308. http://dx.doi.org/10.2307/3151983.

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Kamakura, Wagner A., and Michel Wedel. "Life-Style Segmentation with Tailored Interviewing." Journal of Marketing Research 32, no. 3 (1995): 308–17. http://dx.doi.org/10.1177/002224379503200306.

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The authors present a tailored interviewing procedure for life-style segmentation. The procedure assumes that a life-style measurement instrument has been designed. A classification of a sample of consumers into life-style segments is obtained using a latent-class model. With these segments, the tailored interview procedure classifies consumers into the same segments in future studies. The procedure minimizes the error of misclassification and decreases the interview costs by using only a fraction of the items for each respondent. In an empirical application to a questionnaire designed to asse

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Lerman, Dawn, Rachel Maldonado, and David Luna. "A theory-based measure of acculturation: The shortened cultural life style inventory." Journal of Business Research 62, no. 4 (2009): 399–406. http://dx.doi.org/10.1016/j.jbusres.2008.01.040.

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Maharani, Azlia, and Sumadi Sumadi. "The Influence of Digital Marketing Communication on TikTok Social Media and Lifestyle on Beauty Product Purchase Intention (a case study of the Somethinc Brand)." Jurnal Economic Resource 6, no. 2 (2023): 324–34. http://dx.doi.org/10.57178/jer.v6i2.688.

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This study aims to examine marketing communications and life style on purchase intention. This study conducted a survey of consumers on beauty products from the Something brand. A pilot test was conducted on 30 initial respondents to test the validity and reliability of the instrument. Respondents who participated in this study were 200 consumers of Something brand beauty products. Hypothesis testing using multiple linear regression analysis. The results of the analysis conclude that marketing communications and life style are statistically proven to have a positive and significant influence o

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Trihudiyatmanto, M. "Efek Life Style dan Influencer Marketing Terhadap Keputusan Pembelian Yang di Mediasi oleh Variabel Brand Image." Jurnal Akuntansi, Manajemen dan Perbankan Syariah 3, no. 6 (2023): 83–96. https://doi.org/10.32699/jamasy.v3i6.6825.

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Tujuan - Penelitian ini bertujuan untuk mengetahui pengaruh lifestyle dan influencer marketing terhadap keputusan pembelian produk virtual Mobile Legengds pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Sains Al-Qur’an. Metodologi- Data yang digunakan yaitu data primer yang berasal dari responden langsung. Metode pengambilan sampel menggunakan teknik simple random sampling. Dengan menggunakan rumus hair jumlah sampel yang digunakan adalah 150 mahasiswa, yang layak diolah sebanyak 145. Data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil- Hasil penelitian menunjukan ada

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Abashidze, Irakli, and Marcin Dąbrowski. "Internet of Things in Marketing: Opportunities and Security Issues." Management Systems in Production Engineering 24, no. 4 (2016): 217–21. http://dx.doi.org/10.2478/mspe-01-04-2016.

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Abstract Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of marketing teams, factories and even entire cities. Large companies try to implement the technology in their marketing strategy that reshapes not only communication style and product promotion but consumers’ expectations, perceptions and requirements towards companies. IoT is expected to become a huge network that will encompass not only smart devices but significantly influence humans’ behavior, in this particular case - decision making style in different phases of p

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Priti, K. Rao. "The Changing Paradigms in Lifestyle Marketing - a Case Study Approach with Reference to Watch Industry." International Journal of Case Studies in Business, IT and Education (IJCSBE) 1, no. 1 (2017): 19–27. https://doi.org/10.5281/zenodo.581161.

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Current business houses use the word “Lifestyle marketing” which is like a buzz word used in the selling and marketing in the present century. Lifestyle has a psychological determinant that influences buying behaviour- reflecting an individual’s choice of how to spend money and time and the attitudes and values connected with these behavioural patterns. The success of an organization is directly linked to the level to which the company’s products and marketing strategies, dominantly communication, which reflects the lifestyle of the targeted market. This aids in giving a competitive edge over

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Pérez, Pilar, and Isabel Solanas. "Incidencia de los estilos de vida en la publicidad y el marketing." Tripodos, no. 18 (June 19, 2006): 123–38. https://doi.org/10.51698/tripodos.2006.18.123-138.

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In recent decades, the concept of life-style has been an object of interest for advertising and marketing because of its intimate relationship with the buying behavior and consumption of individuals. The observation of the consumer based on his or her grouping into defined typologies based on life-style leads us to the analysis of multiple variables, among which, notably, are the notions of attitudes and values. The introduction of values into the definition of typologies adds a new dimension to the consideration of the consumer and with it the elaboration of strategies of brand communication.

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M, Muniraju, and T. K. Srinath. "Marketing Strategies for Health Care Sector - Emerging Scenario." Ushus - Journal of Business Management 3, no. 1 (2004): 30–33. http://dx.doi.org/10.12725/ujbm.4.3.

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Health has been on the NationalAgenda in most countries. Liberalization has also focused on better health care. National health care has not brought desired results as seen in developed countries where better care is available. This service sector often rests on the quality, satisfaction being reached in accordance with service expectations. Research on providing better service should be oriented at understanding demographic life style of the consumers. Health care industry is moving from a sellers market to buyers market.

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Gowri Kusuma, P. "‘Homestays’ Seamless Sensory Marketing." Shanlax International Journal of Management 8, no. 1 (2020): 28–34. http://dx.doi.org/10.34293/management.v8i1.3216.

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Travel is an important mode of rejuvenating oneself. In this era of stress and busy life style, vacation acts as one of the therapy to burnout our stress. While planning for a vacation, one has to take care of a lot of factors. One such factor is where to stay? In this paper, the author has attempted to study the option and availability of ‘Homestays’ as a primary deciding factor in zeroing the destination for a vacation. Further, the study is extended to explore the elements of sensory marketing that drive towards opting for homestays. Data is collected from the Indian tourists who stayed in

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Baporikar, Neeta, and Rosalia Fotolela. "E-marketing for SMEs." International Journal of Applied Management Sciences and Engineering 5, no. 1 (2018): 11–28. http://dx.doi.org/10.4018/ijamse.2018010102.

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This article describes that though there are few studies conducted on SMEs' life cycle, there are no studies specifically done around the globe with focus on electronic marketing approaches for SMEs. SMEs are flexible, so they can respond quickly to changing marketing requirements. Four approaches explain marketing role in small firms: the stages/growth model, the management style model, the management function model and the contingency model. SMEs face-marketing problems due to limited financial base, market knowledge, branding activities, expertise and over dependence on marketing ability of

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Foret, Miroslav. "Consumer behavior and decision making at beverage purchases." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 53, no. 6 (2005): 63–74. http://dx.doi.org/10.11118/actaun200553060063.

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The first part of the paper is devoted to the theoretical problems of consumer behavior and decision masking. In the second part is used so called “beer local patriotism” as an concrete example of the mentioned problems. The third part presents own empirical results from marketing research in the Czech Republic in October−November 2004. The fourth part contents description of the contemporary life style changes and its influences for consumer behavior. In the fifth part is the purchase seen as a part of the contemporary life style and entretaiment. The last part deals with the changes of consu

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Hundal, B. S., and Anand. "Psychographics of Singles: Implications for Marketers." Management and Labour Studies 30, no. 1 (2005): 83–89. http://dx.doi.org/10.1177/0258042x0503000104.

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This paper identifies a series of marketing-specific psychographic variables in singles. Singles possess a unique life style. Being educated and earning good salaries, they only have themselves as financial burden. They aim at self-sufficiency and for this; they fill their free time with a variety of self-based activities. They tend to lead a very active life style. Singles have a set of psychographic characteristics which make them most appropriate targets for certain products. These characteristics have distinct and significant implications for advertisers and marketers. These and other phen

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Mulfachriza, Mulfachriza, Naufal Bachri, and Sapna Biby. "PENGARUH BAURAN PEMASARAN DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN KONSUMEN MEMILIKI KARTU KREDIT BANK BRI DENGAN GAYA HIDUP SEBAGAI VARIABEL MODERATING." J-MIND (Jurnal Manajemen Indonesia) 6, no. 1 (2021): 70. http://dx.doi.org/10.29103/j-mind.v6i1.4878.

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This study is aimed to identify the influence of marketing mix and service quality to customer’s decision to have BRI credit card with life style as a variable moderating. The samples of this study are 150 of kredit card’s holders at BRI Banda Aceh Regional Office. Structural Equation Modeling (SEM) with AMOS softaware was used to analyze the data. The results of the study indicate that marketing mix dan service quality has positive and significant influence on customer’s decision to have BRI credit card. Lifestyle could moderate each of marketing mix and service quality on customer’s decision

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Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.

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Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ea

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Huang, Shih-Yen. "A Web-Based Tool for Product Ideas Screening and Lifestyle Analysis." Mathematical Problems in Engineering 2014 (2014): 1–13. http://dx.doi.org/10.1155/2014/821260.

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In the era of consumerism nowadays, market needs are the key factors that trigger the commercial opportunity of a product. In addition to the functional and aesthetic requirements of products, designers need to consider user’s demands and preferences in product design and development. In this study, a web-based tool was developed by the combination of life style questionnaire and image scale survey. The data obtained from the survey served as references for new product design and marketing promotion. In our study, proposals for public outdoor facilities with local cultural features were develo

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Tu, Jui-Che, Xi-Hui Jia, and Ting-Jen Yang. "Discussion on the Purchase Factors and the User Demands of Electric Scooters from the Perspective of Consumers’ Life Style—A Case Study on Gogoro." Processes 10, no. 2 (2022): 395. http://dx.doi.org/10.3390/pr10020395.

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With the development and popularization of the concept of a sustainable environment, the green energy industry represented by electric scooters has entered a vigorous development period. However, consumers are reluctant to buy electric scooters, resulting in low sales, which is limiting the development of the electric scooter industry. Therefore, from the perspective of different consumer life styles, this study explored the impact on the purchasing decisions and user demands, so as to inform design strategy for the development of a sustainable electric scooter industry. This study adopted the

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Jubaidah, Siti, Yogi Oriena Pasaribu, Nurleli Nurleli, and Suhairi Suhairi. "Strategi Komunikasi Global Dalam Praktik Pemasaran Global." INFORMATIKA 12, no. 1 (2024): 11–21. https://doi.org/10.36987/informatika.v11i1.5398.

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This research is based on the desire to analyze the role of global communication strategies in current global marketing practices where competition is high. The analytical tool is a qualitative method used by the author, namely to fill in the data or information collected with the final result in the form of writing. This method is used to describe and explain management strategies for dealing with waqf problems through collecting information and studying documents, such as e-books, journal articles and papers. The ideas that will be put forward highlight: first, the concept of global marketin

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Elsa Eka Pratiwi, Indira Shofia Maulida, Puguh Cahyono, and Diah Ayu Novitasari. "Pengaruh Trend Fashion, Life Style, Brand Image Terhadap Keputusan Pembelian dan Niat Beli Ulang pada Dunia Hijab L-Scraft Lamongan." Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan 3, no. 2 (2025): 212–25. https://doi.org/10.58192/wawasan.v3i2.3201.

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In today’s modern era there are a lot of muslim women who wear hijab with various models, motifs, trends that adjust to fashion trend, life style, brand image of today muslim women. The purpose of this study is to provide an understanding of marketing management and to find out the influence of trend fashion, life style, brand image on purchase decisions and repurchase intentions in the world of L-scraft Lamongan hijab. The sample taken was 90 and used the questionnaire distribution technique with the help of the SPSS data processing application. Which states positive and significant results m

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Prastiwi, Estik Hari, and Aldo Rahmawan. "Pengaruh Harga, Life Style dan Fast Fashion terhadap Keputusan Pembelian Pakaian Second Branded Import." JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 5, no. 2 (2023): 121. http://dx.doi.org/10.47201/jamin.v5i2.137.

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AbstractThis study aims to examine the Influence Influence of Price, Life Style and Fast Fashion on the Purchasing Decision of Second Branded Import Clothing in Surabaya. The number of samples set was 100 people with the purposive sampling method. In the collection of data using the help of questionnaires with the measurement of the likert scale. The data analysis method used is multiple linear regression analysis with the SPSS 16 program.The results of hypothesis testing show the result that the price variable partially affects the purchase decision variable. The life style variable partially

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Wood, Matthew. "Social Marketing for Social Change." Social Marketing Quarterly 22, no. 2 (2016): 107–18. http://dx.doi.org/10.1177/1524500416633429.

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This article explores the role of social marketing in achieving health equality and social change in the context of obesity, one of the most serious global public health issues we face today. Social marketing has traditionally taken a downstream focus, targeting individuals to change their behavior. This article takes a critical perspective, supporting moves toward upstream social marketing and applying a socioecological model to social marketing theory. At the macrolevel, the marketing activities of some companies and social–economic environment mean it is difficult for some consumers to make

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Englis, Basil G., and Michael R. Solomon. "Life/Style Online© a web-based methodology for visually-oriented consumer research." Journal of Interactive Marketing 14, no. 1 (2000): 2–14. http://dx.doi.org/10.1002/(sici)1520-6653(200024)14:1<2::aid-dir1>3.0.co;2-n.

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Budianto, V. Irmayanti Meliono. "Dimensi Etis Terhadap Budaya Makan dan Dampaknya pada Masyarakat." Makara Human Behavior Studies in Asia 8, no. 2 (2004): 65–70. http://dx.doi.org/10.7454/mssh.v8i2.90.

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This research described that the ethical dimensions (food ethics) of the food’s pattern of human beings is coming from their lifes. So, the food’s pattern of human beings was also built and constructed from their culture with many social culture changes, for example, life style, bio-technology, symbolic expression, and ideologies. The results shows that the eating habitat has ethical dimensions about “the good“ and “the bad” in the processing and the marketing of food and making issues of the consumer society by implication.

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Harsimran, Kaur, and Tikku Prerna. "GREEN MARKETING- CHALLENGES AND OPPORTUNITIES." International Journal of Marketing & Financial Management 4, no. 3 (2016): 24–34. https://doi.org/10.5281/zenodo.10811865.

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<strong>ABSTRACT </strong> <strong>                          </strong>Green revolutions, going green, environmental protection, sustainable life style, sustainable development, protecting our earth and many more have become a natural phenomenon in our everyday life. Green marketing is a tool used by many companies in various industries to follow this trend. The development of green marketing has opened the door of opportunity for companies to co brand their products into

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Dutta, Mohan J., and Seounmi Youn. "Profiling Healthy Eating Consumers: A Psychographic Approach to Social Marketing." Social Marketing Quarterly 5, no. 4 (1999): 4–21. http://dx.doi.org/10.1080/15245004.1999.9961078.

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This paper explores the profile of healthy and unhealthy eating consumers in terms of attitudinal variables and personality traits. Data from 3,462 respondents to the 1997 DDB Needham Life Style Study were analyzed. The results show the healthy eaters to be environmentally conscious, socially conservative, and financially healthy. They are usually high self-monitors, and innovative. On the other hand, unhealthy eaters are typically insensitive to their environment and health. They are also low self-monitors and hold liberal attitudes toward sexual issues. Practical and social implications are

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Dr. C. VADIVEL and Ms. J. GOWSALYA. "MARKETING OPPORTUNITIES OF ELECTRIC SCOOTERS IN ERODE." International Journal of Research in Commerce and Management Studies 05, no. 03 (2023): 38–46. http://dx.doi.org/10.38193/ijrcms.2023.5303.

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The technological world is fully based on new device for the young group, the technological must to be fashioned and to use the very massive level. The general people are wants to be prosperous level with having their product contrast with other. The same kinds of group are required the well one technology in their life style, the level of technology to wide-ranging from one to one. The expose contains the electric two- wheelers are the significant transport vehicle in the theater86 of marketing and also the promotions. The facts of introduction, objectives, scope, limitations and the chi-squa

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Magomedova, G. M. "Marketing Transformation in View of Esg Principles." Vestnik of the Plekhanov Russian University of Economics, no. 6 (November 26, 2024): 227–32. http://dx.doi.org/10.21686/2413-2829-2024-6-227-232.

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The article deals with an acute topic of using ESG-standards in business, and namely in designing marketing policy. The Environmental, Social and Corporate Governance (ESG) concept was studied and its parameters were identified. Specific business goals, which can be attained by using ESG were shown: to develop sustainable businessmodels, strengthen reputation, manage global challenges and create long-term values for society. The authors put forward principles of responsible consumption and carried out comparative analysis of conceptions of ESG and ESG in marketing. ESG-marketing implies a spec

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Panchenko, Polina S., and Elena D. Andreeva. "INDIVIDUAL STYLE IN TRANSLATION (BASED ON T. CHIANG’S SHORT NOVEL STORY OF YOUR LIFE)." Sovremennye issledovaniya sotsialnykh problem 15, no. 1 (2023): 37–52. http://dx.doi.org/10.12731/2077-1770-2023-15-1-37-52.

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The article examines the main features of the individual style of the American science fiction writer Ted Chiang and the peculiarities of their translation into Russian language. The relevance is related to the fact that the individual style of the writer has not yet become a subject of study, despite popularity of his works. The problem of author’s style in translation is critical as there is no unanimity on criteria to define style-forming elements of author’s style. The purpose of the study is to identify the main features of the author’s individual style and their forming facto

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DR., N. R. Mohan Prakash, and Kethan M. "Going Rural - A Glimpse of Rural Marketing Mix." International Journal of Trend in Scientific Research and Development 2, no. 2 (2018): 689–92. https://doi.org/10.31142/ijtsrd9485.

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Present market industry is pampered with the word "Rural" which is huge market with a triple of its size compared to other country markets. Rural market can be termed as a Dazzling bird with a vast untapped market of resources and opportunities. Where more than half of the national come in generated from rural market this leads the manufacturers to plunge in to these untapped market. Most of the population in India resides in rural spreading with 65000 villages, speaking various linguistic languages. Lot of transformation is observed in the rural people where they are not interested

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J, Alphonsa, and Velangannijoseph A. "The Customer Relationship Marketing in Insurance Sector." Shanlax International Journal of Commerce 6, S1 (2018): 57–59. https://doi.org/10.5281/zenodo.2529658.

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Relationship marketing  is the process of building long term mutually beneficial relationship with customers. The service sectors in the developed countries are using this marketing tool very effectively by taking full advantage of information and communication technologies. Life Insurance Corporation of India (LIC) characterized by a ritual style of functioning till 1991 had to reinvent and strike a novel path for itself with the opening up of the economy. The organization has begun to think of measures to attract more and more new customer, while moving heaven a

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Ali, Umar Mohammed, and Dr Omonbude Mike. "Adopting Managerial Marketing Strategies To Revive The Declining Position Of Industries In The State(Experience Of Borno State)." American Journal of Management and Economics Innovations 03, no. 02 (2021): 46–55. http://dx.doi.org/10.37547/tajmei/volume03issue02-06.

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The research work was conducted to find out on the adopting of managerial marketing strategies to revive the declining position of industries in the state, The study will help Borno state industries to identify the marketing style/ marketing strategies on day to day activities on managing it industries in the state the research also reveal that the marketing strategies and marketing logic that will be use to attract more prospective customers to patronize Borno state industries goods , Base on the finding, it was reveal that Borno state government need to invest a higher amount of money to boo

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Feng, Shiqi. "The secret of eternal youth in the Energetic Forest The study of the Energetic Forest through market and customer psychology." E3S Web of Conferences 253 (2021): 03067. http://dx.doi.org/10.1051/e3sconf/202125303067.

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The Chinese beverage brand Energetic Forest experienced great success in the last few years with its release of 0 sugar soda drinks. Its secret for success lies in its three marketing strategies and one core concept of its product. The first is to adopt a Japanese style package of the bottles of the products. The second is to focus on convenience stores instead of large supermarkets. The third is to utilize celebrity fame and social media accounts to popularize its products. Its idea to promote healthy and delicious drinks is very attractive to its target customers in China. The success in its

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PORNPITAKPAN, Chanthika. "Compassionate Choices: A Poetic Reflection on Life's Purpose." Global Empirical Marketing Studies 1, no. 1 (2025): e5.2025.05.30. https://doi.org/10.5281/zenodo.15556668.

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Abstract This article presents <em>Whispers from Swift Blooms: Let’s Make This World Boom</em>, a five-stanza poem with twelve-syllable lines in a 6-6 rhythm, inviting reflection on life’s beauty and purpose. It embraces diverse beliefs about existence—some view it as a singular path, others as cyclical renewal—encouraging heedful living across cultures. Lines like “Each dawn we rise anew, with keen queries to weigh” and “What measures of mercy will sate their fate with flare?” inspire daily acts of kindness for loved ones and suffering bein

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Zou, Yutong. "Apple’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement." Highlights in Business, Economics and Management 23 (December 29, 2023): 712–15. http://dx.doi.org/10.54097/sbcggy69.

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This study examines Apple’s marketing strategy from a customer perspective, focusing on brand image and engagement. Apple has earned a strong brand image in the global market with its innovation, superior design and high-quality products. Apple’s product differentiation and well-established ecosystem set it apart from the competition in the market. Apple’s retail stores enhance the customer experience with personalized service and digital displays. Apple uses digital marketing to engage customers and raise expectations when new products are released. Hunger marketing strategies, attention to d

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Mącik, Radosław, and Monika Nalewajek. "THE IMPACT OF VIRTUAL COMMUNITIES ON ENHANCING HEDONISTIC CONSUMER ATTITUDES." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 10(59) (December 28, 2013): 494–505. http://dx.doi.org/10.22630/pefim.2013.10.59.101.

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Paper presents conceptual issues connected with virtual communities impact on hedonistic consumer attitudes on the base of scholarly literature and secondary sources such as research reports. There are examples of such impact provided with mention of different kind of communities and possible differences between X, Y and C generations. Virtual communities, particularly social networking sites (in paper mainly Facebook.com and Pinterest.com were considered), and blogs (for this case particularly fashion and other life-style ones), are natural places for young consumers to view, communicate, sha

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Febliansa, Muhammad Rahman, Tri Febrina Melinda, and Desti Rupita Sari. "Gaya Hidup Gamer Online: Pengguna Voucher Top UP Garena." EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis 10, no. 1 (2022): 37–48. http://dx.doi.org/10.37676/ekombis.v10i1.1756.

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The purpose of this study is to investigate discusses the life style of Gamer Online used Garena voucher in Bengkulu city. The research was conducted by using questionnaires. The quistionnaires were distributed to the 300 respondent who used Garena voucher. In the data analisys, approach used qualitative descriptive. This study used purposive sampling as method. Based on the mean analysis of the VLAM is four dimensions of live style on respondent, the obtained results that are categorized as having a very high value categories. They, must to do inovation of voucher Garena design but, them shou

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Zuhri, Althafa Razena, M. Kholil Nawawi, and Syarifah Gustiawati. "Pengaruh Pemasaran Online terhadap Usaha Ikan Hias Dalam Perspektif Ekonomi Syariah pada Masa Pandemi Covid-19." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 2, no. 2 (2021): 78–87. http://dx.doi.org/10.47467/elmal.v2i2.526.

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Shopping via online is being one of the human life style for modern society. The developement of the buying something by online increase up to 26 % with the new consument reach 51%. By this phenomena can be used by the decorative fish in dveloping thei bussiness along the pandemic covid-19. The people who keep stay at home during the pandemic can contribute to increase or develope e-commerce. This research is to know the effect e-commerce or marketing by online especially for decorative fish (ikan hias) during pandemic covid-19. The method used is descriptive quantitative by using the simple r

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Zuhri, Althafa Razena, M. Kholil Nawawi, and Syarifah Gustiawati. "Pengaruh Pemasaran Online terhadap Usaha Ikan Hias Dalam Perspektif Ekonomi Syariah pada Masa Pandemi Covid-19." El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam 4, no. 1 (2021): 66–75. http://dx.doi.org/10.47467/elmal.v4i1.526.

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Shopping via online is being one of the human life style for modern society. The developement of the buying something by online increase up to 26 % with the new consument reach 51%. By this phenomena can be used by the decorative fish in dveloping thei bussiness along the pandemic covid-19. The people who keep stay at home during the pandemic can contribute to increase or develope e-commerce. This research is to know the effect e-commerce or marketing by online especially for decorative fish (ikan hias) during pandemic covid-19. The method used is descriptive quantitative by using the simple r

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Pointers, Problems and Prospects of FMCG in Rural Market, M. Rajiakodi Dr., R. Menaka Dr., and Ganesh Prasad V. "10.31142/ijtsrd14555." International Journal of Trend in Scientific Research and Development 2, no. 4 (2018): 2562–65. https://doi.org/10.31142/ijtsrd14555.

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The Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore. The Fast Moving Consumer Goods FMCG sector is a corner stone of the Indian economy. This segment touches every aspect of human life. The FMCG producers now understand that there is a lot of opportunity for them to enter into the rural market. The sector is eager about escalating rural population whose incomes are rising and which is prepared to spend on goods designed to improve life style. This paper provides information about the growth of FMCG industry in rural market

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Ayu Farida and Andi Azhar. "STRATEGY DIGITAL MARKETING, BRAND AMBASSADOR AND BUYING DICISION: THE CASE OF SCARLETT WHITENING." Pedagogic Research-Applied Literacy Journal 2, no. 1 (2025): 114–23. https://doi.org/10.70574/xw69dy12.

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The purpose of this study was to determine Scarlett Whitening's marketing strategy in the Tik-tok and Instagram applications. The research method used is descriptive quantitative. This research is based on the theory of marketing strategy based on SWOT analysis. Scarlett Whitening used the Korean wave phenomenon, as an opportunity to promote its products and build a brand image. The mindset and way of life of the audience is of course indirectly influenced by South Korea's soft power which is exported to a number of countries in the form of K-Drama, K-Pop, K-Style, culinary, and technology. Th

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Foret, Miroslav. "The households purchase behavior and visitors shopping – amusing centre Olympia." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 54, no. 6 (2006): 47–56. http://dx.doi.org/10.11118/actaun200654060047.

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The first part of the paper is devoted to the problems of the households purchase behavior in the Czech Republic. The main part is based on own empirical results from own marketing research conducted in 2005–2006. The results concerns on influences of food-stuffs purchases, clothes and shoes purchases, household equipments purchases and differences among them. In the second part is presented increasing number of shopping – amusing centres in the Czech Republic. These trends are changing purchase behavior our consumers. In Spring 2006 was conducted own marketing research of visitors shopping –

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