Relevant bibliographies by topics / Loyalty programs

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Loyalty programs'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Loyalty programs"

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Dekay, Frederick, Rex S. Toh, and Peter Raven. "Loyalty Programs." Cornell Hospitality Quarterly 50, no. 3 (2009): 371–82. http://dx.doi.org/10.1177/1938965509338780.

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RUDZEWICZ, ADAM. "LOYALTY PROGRAMS AND CONSUMER LOYALTY." sj-economics scientific journal 28, no. 1 (2018): 127–35. http://dx.doi.org/10.58246/sjeconomics.v28i1.145.

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The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes. The majority of customers believe that loyalty programs have a large or very large impact on the repeatability of purchases. It is a very effective marketing tool that can be used to consolidate the relationship between the company and its clients
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Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.

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Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these t
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Szczepańska, Katarzyna, and Patryk Gawron. "Loyalty Programs Effectiveness." Foundations of Management 3, no. 2 (2011): 89–102. http://dx.doi.org/10.2478/v10238-012-0044-5.

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Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program. The diversity of factors influencing the effectiveness of loyalty programs should set the scope and object of empirical research. As the results of studies to evaluate the effectiveness of loyalty programs mainly on the B2C market is diverse in ter
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Bowen, John T., and Shiang-Lih Chen McCain. "Transitioning loyalty programs." International Journal of Contemporary Hospitality Management 27, no. 3 (2015): 415–30. http://dx.doi.org/10.1108/ijchm-07-2014-0368.

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Purpose – The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials. In 2001, Bowen and Chen developed and implemented a research framework for hotel managers to identify attributes that will increase customer loyalty. Since 2001, a major shift has taken place: demographically, as Baby Boomers retire and pass on, Millennials will become the dominant generational segment. Design/methodology/approach – The au
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Dimitrieska, Savica, and Tanja Efremova. "LOYALTY PROGRAMS: DO COMPANIES REALLY MAKE CONSUMERS LOYAL?" Entrepreneurship 9, no. 2 (2021): 23–32. http://dx.doi.org/10.37708/ep.swu.v9i2.2.

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In the markets of different products and services, the interests of both, companies and consumers collide. Companies that offer products and services expect a return on investment and higher profits. They can achieve these goals only if they have regular consumers, preferably loyal who will buy products and services more often or in larger quantities. The companies are interested in achieving long-term and sustainable relationships with the consumers and they want to minimize the churn and their switching to competitors. Consumers, on the other hand, have more sophisticated demands and expect
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Đukić, Suzana, Svetlana Sokolov-Mladenović, and Jelena Stanković. "The influence of loyalty programs on loyal consumer behavior." Marketing 54, no. 3 (2023): 157–68. http://dx.doi.org/10.5937/mkng2303157d.

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A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers. Their combination depends on the company's goals on the one hand and consumer characteristics on the other. Loyalty programs have traditionally been based on financial incentives aimed at the average consumer. The means on which modern loyalty programs are based are more diverse and complex, and are often based on information technology. They are focused on personalization, that is, the creation of incen
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Omar, Nor Asiah, Syed Shah Alam, Norzalita Abdul Aziz, and Muhamad Azrin Nazri. "RETAIL LOYALTY PROGRAMS IN MALAYSIA: THE RELATIONSHIP OF EQUITY, VALUE, SATISFACTION, TRUST, AND LOYALTY AMONG CARDHOLDERS / MAŽMENINĖS PREKYBOS LOJALUMO PROGRAMOS MALAIZIJOJE: NUOSAVAS KAPITALAS, VERTĖ, PASITENKINIMAS, PASITIKĖJIMAS IR LOJALUMAS." Journal of Business Economics and Management 12, no. 2 (2011): 332–52. http://dx.doi.org/10.3846/16111699.2011.573297.

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This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity theories. The structural equation model that assessed the relationship between the proposed variables was tested using AMOS 6.0. The findings revealed that perceived equity and perceived value of the loyalty program significantly influence program satisfaction and trust. Program trust was the most important pred
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Blanco-Justicia, Alberto, and Josep Domingo-Ferrer. "Privacy-aware loyalty programs." Computer Communications 82 (May 2016): 83–94. http://dx.doi.org/10.1016/j.comcom.2016.02.002.

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McMahon, Laurence F., Renuka Tipirneni, and Vineet Chopra. "Health System Loyalty Programs." JAMA 315, no. 9 (2016): 863. http://dx.doi.org/10.1001/jama.2015.19463.

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Dissertations / Theses on the topic "Loyalty programs"

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Romppanen, Maiju, Cecilia Kellgren, and Ladan Moradi. "Customer Loyalty Research : Can customer loyalty programs really build loyalty?" Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-729.

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<p>Background:</p><p>During the last decades the efforts to foster customer relationships have become important due to increased competition in the consumer markets. One of the most popular strategies have been to introduce customer loyalty programs which are believed to enhance the customer loyalty. The popularity of the customer loyalty programs is based on the beliefs that loyal customers are lucrative and these programs would bond the customers to the company. More recently however, the discussion whether these statements are accurate has started to blossom. Loyal customers are not necessa
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Ruzeviciute, Ruta, and Bernadette Kamleitner. "Attracting new customers to loyalty programs: The effectiveness of monetary versus non-monetary loyalty programs." John Wiley & Sons, Ltd, 2017. http://dx.doi.org/10.1002/cb.1663.

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What type of reward attracts customers to loyalty programs? Given the increasing importance of loyalty programs, this question matters. Six sequential studies investigated whether monetary rewards universally attract people more than nonmonetary rewards. Results suggest that monetary rewards elicit a very robust attractiveness premium both on the level of individual rewards as well as on the level of entire reward programs. Across different industries, the more monetary loyalty program was consistently perceived as more attractive, and it was more likely to inspire intentions to join the progr
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Wachtlová, Dominika. "Optimization of Triola Plc. Loyalty Programme." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205717.

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The aim of this thesis is to suggest optimizations for Triola Plc. loyalty program based on theoretical understanding of loyalty and its role in success of a company, as well as numer-ous practical analyses. The thesis is divided into two main parts. The first part overviews the theoretical knowledge about consumer loyalty and how loyalty program can be an ef-fective tool in building said loyalty. The second part is formed of variety of practical anal-yses, including analysis of Triola sales data, data mining analysis using MML-TGI data ana-lyser, consumer survey and lastly benchmarking analys
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Sharp, Byron Malcolm. "Evaluating the impact of a loyalty program on brand loyalty : can loyalty programs produce deviations from established 'Dirichlet' patterns of repeat-purchase? /." Title page, contents and abstract only, 1999. http://web4.library.adelaide.edu.au/theses/09PH/09phs5308.pdf.

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Selivanova, Olga. "Building Loyalty in Consumer Markets." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-18103.

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In the first chapter this thesis summarizes all different viewpoints of marketers and other experts in business concerning customer loyalty definition. The second chapter discusses a role customer loyalty plays in business of companies. By selecting appropriate definition of customer loyalty, the purpose of this thesis would be to describe all benefits associated with customer loyalty and suggest solution for their expression in economic terms. These topics are discussed in Chapter 3 and 4. In addition in Chapter 5 and Chapter 6 management of customer loyalty and its determinants will be intro
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Kalman, Timea, and Emma Simonsson. "Loyalty Program Avoidance." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-4750.

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<p>Loyalty programs have become an important element of the modern company and its existence can be noticed in every kind of businesses. The aim with loyalty programs is to win customers loyalty in order to keep them away from the competitors. However, there are some issues existing in creating and maintaining long-term relationships, for instance when consumers choose to decline participation in loyalty programs. A qualitative research method with an inductive approach has been used, by using the interview method CIT to collect the empirical data. 82 open-ended interviews were made with respo
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Ow, Caryn. "A qualitative analysis of the loyalty building attributes of customer loyalty programs on gaining loyalty to brands." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2001. https://ro.ecu.edu.au/theses/1059.

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A paradigm shift from mass marketing to the concentrated focus on one-to-one marketing has led to a barrage of tactical strategies to instill long-tern consumer loyalty among organisations' most valued customers. At the forefronts of these strategies are customer loyalty programs. Since the inception of the first loyalty program, AAdvantage in 1981, the marketplace has seen a proliferation of these programs across a widening range of industries. Not surprisingly, this has led to significant interest in customer loyalty programs among academics and practitioners. Despite the skepticism of acade
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Reichart, Markus. "Spill-over effects in multi-partner loyalty programs." Master's thesis, NSBE - UNL, 2010. http://hdl.handle.net/10362/10323.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>This study analyses spill-over effects in multi-partner loyalty programs. In particular the effect of high prestige companies entering a multi-partner loyalty program on the initial individual partners is under examination. The effect of size (number of partners) is also examined. Results generally report a significant influence of the entrant on the other individual partners that ally; negative spill-over effects are observed. The study
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Reinert, Cristina. "Successful Implementation of Grocery Store Loyalty Reward Programs." ScholarWorks, 2016. https://scholarworks.waldenu.edu/dissertations/2270.

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Consumer loyalty programs are a key marketing strategy implemented across multiple industries in the United States. A successfully implemented loyalty program can benefit both the consumer and the company. The purpose of this single case study was to explore strategies that grocery store managers use to successfully deliver consumer loyalty programs. The theory of planned behavior was used as the conceptual framework to guide the study. Semistructured interviews, guided by the theory of planned behavior, were conducted with 4 participants who had direct involvement with the delivery of the con
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Harris, Rebecca Lee. "CASINO LOYALTY PROGRAMS: DIFFERENCES BETWEEN MEMBERS AND NONMEMBERS BASED ON ATTITUDES AND BEHAVIORS." Kent State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=kent1374080595.

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Books on the topic "Loyalty programs"

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de Boer, Evert, and Xiao Yao Chin. Loyalty Programs and the Currency Effect. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-78849-9.

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Elhauge, Einer. Robust exclusion through loyalty discounts. Harvard Law School, 2010.

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Institute, Food Marketing, and Willard Bishop Consulting Ltd, eds. Loyalty marketing: After the card is issued. Food Marketing Institute, 1998.

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Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Wiley, 2010.

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Butscher, Stephan A. Customer clubs and loyalty programmes: A practical guide. Gower, 1998.

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Holmberg, Ulrika. Nöjd och trogen kund?: Konsumenters lojalitet mot dagligvarubutiker. Bokförlaget BAS, 2004.

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Zichermann, Gabe. Game-based marketing: Inspire customer loyalty through rewards, challenges, and contests. Wiley, 2010.

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United States. Congress. Senate. Committee on Governmental Affairs. Permanent Subcommittee on Investigations. Federal government's security clearance programs: Report. U.S. G.P.O., 1985.

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Poland) Ogólnopolska Konferencja Naukowa pt. "Klient = Nasz Pan?" (2010 Goniądz. Klient = nasz pan? Wydawnictwo Uniwersytetu w Białymstoku, 2012.

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Marketing, Léger. L'entreprise infidèle. Éditions Transcontinental, 2009.

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Book chapters on the topic "Loyalty programs"

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Ieva, Marco. "What we know about loyalty programs." In Loyalty Management, 2nd ed. Routledge, 2024. https://doi.org/10.4324/9781003400783-4.

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Reinartz, Werner J. "Understanding Customer Loyalty Programs." In Retailing in the 21st Century. Springer Berlin Heidelberg, 2009. http://dx.doi.org/10.1007/978-3-540-72003-4_25.

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Blanco-Justicia, Alberto, and Josep Domingo-Ferrer. "Privacy-Preserving Loyalty Programs." In Data Privacy Management, Autonomous Spontaneous Security, and Security Assurance. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17016-9_9.

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Kumar, V., and Werner Reinartz. "Loyalty Programs: Design and Effectiveness." In Springer Texts in Business and Economics. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3_10.

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Kumar, V., and Werner Reinartz. "Loyalty Programs: Design and Effectiveness." In Springer Texts in Business and Economics. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7_10.

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de Boer, Evert R. "The Different Types of Frequent Flyer Programs." In Strategy in Airline Loyalty. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62600-0_2.

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O’Connor, Peter. "Loyalty Programs and Direct Website Performance: An Empirical Analysis of Global Hotel Brands." In Information and Communication Technologies in Tourism 2021. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_13.

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AbstractWith loyalty programs increasingly used as a competitive method by hotel brands, this study investigates the relationship between program size/satisfaction and brand direct website performance. Analyzing a unique database of loyalty program statistics, traffic levels/sources and engagement metrics from the top 50 global hotel brands, we find that size matters, with larger programs performing better in terms of both traffic and engagement, suggesting that efforts by hotel brands to grow membership are appropriate. Similarly, program satisfaction positively impacts both traffic levels an
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de Boer, Evert R. "The Economics and Accounting of Frequent Flyer Programs." In Strategy in Airline Loyalty. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-62600-0_4.

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Butler, Timothy D., and Giles D’Souza. "Soft and Hard Benefits of Loyalty Programs and Loyalty Outcomes." In Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11797-3_133.

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de Boer, Evert, and Xiao Yao Chin. "Optimizing Liability Management for Loyalty Currencies." In Loyalty Programs and the Currency Effect. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-78849-9_5.

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Conference papers on the topic "Loyalty programs"

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Kushnarevych, Andrii. "Building Loyalty Programs with AI-Powered Online Tools." In 2024 IEEE 24th International Symposium on Computational Intelligence and Informatics (CINTI). IEEE, 2024. https://doi.org/10.1109/cinti63048.2024.10830833.

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Gündoğmuş, Yunus Emre, Sinan Keçeci, Ege Erdem, and Emre Rençberoğlu. "Customer Propensity Prediction in E-Commerce Loyalty Program." In 2024 9th International Conference on Computer Science and Engineering (UBMK). IEEE, 2024. https://doi.org/10.1109/ubmk63289.2024.10773577.

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Qi, Zijie, Jing Luo, Xiaotong Li, et al. "Transforming Tourism Loyalty Programmes through Private Blockchain." In 2024 IEEE Conference on Engineering Informatics (ICEI). IEEE, 2024. https://doi.org/10.1109/icei64305.2024.10912187.

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Putri, Salsabila Amalia, Muhammad Zuhair Yuliansyah, and Risky Tri Sandi. "Enhancing Customer Loyalty: Evaluating the Influence of Indomaret's Member Card and Mobile Application Loyalty Program." In 2024 International Conference on Information Management and Technology (ICIMTech). IEEE, 2024. https://doi.org/10.1109/icimtech63123.2024.10780892.

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Kucklick, Jan-Peter, Michael Kamm, Johannes Schneider, and Jan Vom Brocke. "Extending Loyalty Programs with BI Functionalities." In Hawaii International Conference on System Sciences. Hawaii International Conference on System Sciences, 2020. http://dx.doi.org/10.24251/hicss.2020.022.

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Fang, Zhixuan, Longbo Huang, and Adam Wierman. "Loyalty Programs in the Sharing Economy." In Mobihoc '18: The Eighteenth ACM International Symposium on Mobile Ad Hoc Networking and Computing. ACM, 2018. http://dx.doi.org/10.1145/3209582.3209596.

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Wang, Hong, Daniela Corsaro, Xiao Han, Xin Qi, and Di Kuang. "Exploring the Relationship between Relevance of Coalition Loyalty Programs and Loyalty." In 2018 Portland International Conference on Management of Engineering and Technology (PICMET). IEEE, 2018. http://dx.doi.org/10.23919/picmet.2018.8481947.

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Ning, Feng, Zhang Ming-li, and Tang Sai-li. "Impact of loyalty programs on relationship benefits and customer loyalty: A customer perspective." In 2010 International Conference on Management Science and Engineering (ICMSE). IEEE, 2010. http://dx.doi.org/10.1109/icmse.2010.5719854.

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Kang, Jun, Thomas G. Brashear, Bo Zhang, and Qiao Li. "PROGRAM COMPETITION AND THE EFFECTS OF LOYALTY PROGRAMS: EVIDENCE FROM CHINA." In Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice. Global Alliance of Marketing & Management Associations, 2014. http://dx.doi.org/10.15444/gmc2014.05.05.03.

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"THE APPLICATION OF BLOCKCHAIN TECHNOLOGY IN LOYALTY PROGRAMS." In 19th International Conference on WWW/Internet. IADIS Press, 2020. http://dx.doi.org/10.33965/icwi2020_202012l002.

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Reports on the topic "Loyalty programs"

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Marshak, Ronni. Do Rewards Programs Foster Loyalty? Patricia Seybold Group, 2009. http://dx.doi.org/10.1571/psgp07-09-09cc.

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Kim, Jiyoung, and Kathleen Higgins. Effect of Perceived Fit and Attribution of CSR Programs on Brands’ Moral Legitimacy, Customer Satisfaction and Brand Loyalty. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-835.

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Ferrell, Christopher E. The Potential for Using Loyalty Rewards and Incentives Programs to Encourage Transit Ridership and Regional Transportation and Land Use Integration. Mineta Transportation Institute Publications, 2019. http://dx.doi.org/10.31979/mti.2019.1797.

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Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Mark Gerard Ruiz, Ma Kristina Ortiz, and Danika Astilla-Magoncia. Philippine Retirement Authority Policy Development with Impact Assessment. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.13.

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This study's third phase evaluates the regulatory impact analysis (RIA) of policy recommendations aimed at enhancing the Philippine Retirement Authority's (PRA) retirement program, focusing on competitiveness and sustainability. Utilizing methodologies such as benefit-cost analysis, breakeven analysis, cost-effectiveness analysis, and regression analysis, the study compares targeting foreign retirees aged 40 and above with those aged 50 and above, assesses the cost-effectiveness of current PRA policies, and determines breakeven volumes. Findings reveal that lowering the minimum retirement age
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The Benefit of Blockchain Loyalty Programs. IEDP Ideas for Leaders, 2018. http://dx.doi.org/10.13007/719.

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Frequency Reward Vs Customer Loyalty Programs. IEDP Ideas for Leaders, 2013. http://dx.doi.org/10.13007/265.

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Empowering Uruguay's Small Store Owners to Grow. Inter-American Development Bank, 2012. http://dx.doi.org/10.18235/0006009.

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Corner stores in Uruguay¿s suburbs and outlying areas are crucial cornerstones of their neighborhoods, selling everything from tomatoes to toothpaste. But no matter how loyal their customers, small shop owners cannot grow their businesses without access to credit.With support from the Inter-American Development Bank's Opportunities for the Majority Initiative (OMJ), Microfinanzas del Uruguay S.A. offers small entrepreneurs an innovative way to leverage their relationships with distributors so they can obtain the credit they need to expand their inventory and enter the formal banking system wit
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