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Journal articles on the topic 'Loyalty programs'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Dekay, Frederick, Rex S. Toh, and Peter Raven. "Loyalty Programs." Cornell Hospitality Quarterly 50, no. 3 (2009): 371–82. http://dx.doi.org/10.1177/1938965509338780.

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2

RUDZEWICZ, ADAM. "LOYALTY PROGRAMS AND CONSUMER LOYALTY." sj-economics scientific journal 28, no. 1 (2018): 127–35. http://dx.doi.org/10.58246/sjeconomics.v28i1.145.

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The purpose of the article is to recognize the impact of loyalty programs on consumer purchasing behavior. Loyalty programs are very popular among consumers. Food, clothing and petrol stations deserve special distinction. Respondents consider the most important element of loyalty programs to be able to obtain lower prices of products or small prizes. The majority of customers believe that loyalty programs have a large or very large impact on the repeatability of purchases. It is a very effective marketing tool that can be used to consolidate the relationship between the company and its clients

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Uncles, Mark D., Grahame R. Dowling, and Kathy Hammond. "Customer loyalty and customer loyalty programs." Journal of Consumer Marketing 20, no. 4 (2003): 294–316. http://dx.doi.org/10.1108/07363760310483676.

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Customer loyalty presents a paradox. Many see it as primarily an attitude‐based phenomenon that can be influenced significantly by customer relationship management initiatives such as the increasingly popular loyalty and affinity programs. However, empirical research shows that loyalty in competitive repeat‐purchase markets is shaped more by the passive acceptance of brands than by strongly‐held attitudes about them. From this perspective, the demand‐enhancing potential of loyalty programs is more limited than might be hoped. Reviews three different perspectives on loyalty, and relates these t

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Szczepańska, Katarzyna, and Patryk Gawron. "Loyalty Programs Effectiveness." Foundations of Management 3, no. 2 (2011): 89–102. http://dx.doi.org/10.2478/v10238-012-0044-5.

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Loyalty Programs EffectivenessAn increasing number of loyalty programs is one of the most common phenomena observed in the practice of marketing companies on the market today. Objectives and tasks of loyalty programs determine the type of use of marketing instruments affecting the attitudes and behaviours of customers, which is aimed at the program. The diversity of factors influencing the effectiveness of loyalty programs should set the scope and object of empirical research. As the results of studies to evaluate the effectiveness of loyalty programs mainly on the B2C market is diverse in ter

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Bowen, John T., and Shiang-Lih Chen McCain. "Transitioning loyalty programs." International Journal of Contemporary Hospitality Management 27, no. 3 (2015): 415–30. http://dx.doi.org/10.1108/ijchm-07-2014-0368.

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Purpose – The purpose of this study is to reflect on Bowen and Chen’s study and provide insight for researchers to help them build loyalty models that will fit the consumer behavior of Millennials and managers as they build customer loyalty with Millennials. In 2001, Bowen and Chen developed and implemented a research framework for hotel managers to identify attributes that will increase customer loyalty. Since 2001, a major shift has taken place: demographically, as Baby Boomers retire and pass on, Millennials will become the dominant generational segment. Design/methodology/approach – The au

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Dimitrieska, Savica, and Tanja Efremova. "LOYALTY PROGRAMS: DO COMPANIES REALLY MAKE CONSUMERS LOYAL?" Entrepreneurship 9, no. 2 (2021): 23–32. http://dx.doi.org/10.37708/ep.swu.v9i2.2.

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In the markets of different products and services, the interests of both, companies and consumers collide. Companies that offer products and services expect a return on investment and higher profits. They can achieve these goals only if they have regular consumers, preferably loyal who will buy products and services more often or in larger quantities. The companies are interested in achieving long-term and sustainable relationships with the consumers and they want to minimize the churn and their switching to competitors. Consumers, on the other hand, have more sophisticated demands and expect

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7

Đukić, Suzana, Svetlana Sokolov-Mladenović, and Jelena Stanković. "The influence of loyalty programs on loyal consumer behavior." Marketing 54, no. 3 (2023): 157–68. http://dx.doi.org/10.5937/mkng2303157d.

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A dynamic business environment and intense competition require companies to create numerous incentives for consumers to keep them loyal. Various incentives are available to marketing managers. Their combination depends on the company's goals on the one hand and consumer characteristics on the other. Loyalty programs have traditionally been based on financial incentives aimed at the average consumer. The means on which modern loyalty programs are based are more diverse and complex, and are often based on information technology. They are focused on personalization, that is, the creation of incen

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Omar, Nor Asiah, Syed Shah Alam, Norzalita Abdul Aziz, and Muhamad Azrin Nazri. "RETAIL LOYALTY PROGRAMS IN MALAYSIA: THE RELATIONSHIP OF EQUITY, VALUE, SATISFACTION, TRUST, AND LOYALTY AMONG CARDHOLDERS / MAŽMENINĖS PREKYBOS LOJALUMO PROGRAMOS MALAIZIJOJE: NUOSAVAS KAPITALAS, VERTĖ, PASITENKINIMAS, PASITIKĖJIMAS IR LOJALUMAS." Journal of Business Economics and Management 12, no. 2 (2011): 332–52. http://dx.doi.org/10.3846/16111699.2011.573297.

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This study examines loyalty programs in Malaysia in terms of perceived equity, value, program satisfaction, program trust, and store loyalty. A total of 400 questionnaires were collected from cardholders in Klang Valley, Malaysia. The hypotheses were based on social exchange and equity theories. The structural equation model that assessed the relationship between the proposed variables was tested using AMOS 6.0. The findings revealed that perceived equity and perceived value of the loyalty program significantly influence program satisfaction and trust. Program trust was the most important pred

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Blanco-Justicia, Alberto, and Josep Domingo-Ferrer. "Privacy-aware loyalty programs." Computer Communications 82 (May 2016): 83–94. http://dx.doi.org/10.1016/j.comcom.2016.02.002.

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10

McMahon, Laurence F., Renuka Tipirneni, and Vineet Chopra. "Health System Loyalty Programs." JAMA 315, no. 9 (2016): 863. http://dx.doi.org/10.1001/jama.2015.19463.

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11

Yi, Youjae, and Hoseong Jeon. "Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand Loyalty." Journal of the Academy of Marketing Science 31, no. 3 (2003): 229–40. http://dx.doi.org/10.1177/0092070303031003002.

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12

Tanford, Sarah, and Seyhmus Baloglu. "Applying the Loyalty Matrix to Evaluate Casino Loyalty Programs." Cornell Hospitality Quarterly 54, no. 4 (2012): 333–46. http://dx.doi.org/10.1177/1938965512464694.

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13

Aydin, Gokhan. "Mobile Multi-Brand Loyalty Programs." International Journal of E-Business Research 18, no. 1 (2022): 1–25. http://dx.doi.org/10.4018/ijebr.309397.

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This study, based on value theory, aims to shed light on our understanding of changing consumer perspectives on loyalty programs (LPs) within the digitally transformed retail environment by assessing the significance of value perceptions (i.e., monetary, hedonic, symbolic, knowledge) provided by LP benefits on member satisfaction. The value theory was expanded with the addition of personalization and information disclosure comfort constructs in accordance with the literature on mobile application adoption. The results of an online survey study on two leading coalition LPs in Turkey indicate th

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Stauss, Bernd, Maxie Schmidt, and Andreas Schoeler. "Customer frustration in loyalty programs." International Journal of Service Industry Management 16, no. 3 (2005): 229–52. http://dx.doi.org/10.1108/09564230510601387.

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Wendlandt, Mark, and Ulf Schrader. "Consumer reactance against loyalty programs." Journal of Consumer Marketing 24, no. 5 (2007): 293–304. http://dx.doi.org/10.1108/07363760710773111.

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KARMAZINOVA, Viktoriia. "Gamification of consumer loyalty programs." SCIENTIA FRUCTUOSA 153, no. 1 (2024): 70–83. http://dx.doi.org/10.31617/1.2024(153)04.

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Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing (SEM), which includes search engine (contextual) advertising (SEA) and search engine optimization (SEO), allows toachieve this aim by means of technical settings and consideration of marketing aspects in creating user experiences. The effectiveness of search engine marketing is tested in practice with the help of web analytics, which allows real-time tracking of traffic, its sources, and user actions, which helps identify the most effective

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Ruzeviciute, Ruta, and Bernadette Kamleitner. "Attracting new customers to loyalty programs: The effectiveness of monetary versus nonmonetary loyalty programs." Journal of Consumer Behaviour 16, no. 6 (2017): e113-e124. http://dx.doi.org/10.1002/cb.1663.

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18

Berezka, Svetlana. "Loyalty Programs: Foreign and Russian Experience." Moscow University Economics Bulletin 2016, no. 5 (2016): 113–31. http://dx.doi.org/10.38050/01300105201657.

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The aim of this paper is to identify the role of the loyalty programs in the Russian market. The methodology of the study based on the analysis of relevant publications and qualitative research using semi-structured interviews with experts in customer relationship and loyalty programs which were fulfilled in 2014–2015 in Russia and Austria. The article offers the definition of customer loyalty programs as relationship marketing tool, and contains the differentiation criteria from the frequency and reward schemes, also the role of customer loyalty programs for retail chains are investigated. Th

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Zikienė, Kristina, Asta Kyguolienė, and Justinas Kisieliauskas. "THE INFLUENCE OF CREATIVE AND INNOVATIVE LOYALTY PROGRAMS’ FEATURES ON CUSTOMERS’ ATTITUDINAL, CONATIVE, AND BEHAVIOURAL LOYALTY." Creativity Studies 17, no. 1 (2024): 254–73. http://dx.doi.org/10.3846/cs.2024.20130.

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Companies allocate significant resources in loyalty programs with the primary goal of enhancing customer loyalty. However, the effectiveness of these programs is now a subject of academic debate. Scholars highlight concerns such as the creation of spurious loyalty, the need for perceived value, and evolving consumer expectations. To succeed in this changing landscape, companies must embrace creativity and innovation in their loyalty program design. As creativity and innovations in loyalty programs are new and little-studied phenomenon, a comprehensive assessment of potential creative and innov

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Kong, Qing Min, and Xiu Qing Liang. "The Research on Structural Path between Relationship Benefits and Relationship Outcomes in Customer Loyalty Programs: Using Data Mining." Advanced Materials Research 457-458 (January 2012): 1118–21. http://dx.doi.org/10.4028/www.scientific.net/amr.457-458.1118.

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In recent years, more enterprises start to take seriously to customer loyalty programs. However, customer loyalty programs do not generate relationship outcomes as people expect. This paper introduces relationship benefits into the research of customer loyalty programs. Using data mining, this study show that relationship benefits in customer loyalty can generate relationship outcomes which are customer satisfaction with customer loyalty programs and customer loyalty on customer loyalty programs. The findings of this paper are directions for future research and managerial implications.

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Xiong, Lina, Ceridwyn King, and Clark Hu. "Where is the love?" International Journal of Contemporary Hospitality Management 26, no. 4 (2014): 572–92. http://dx.doi.org/10.1108/ijchm-03-2013-0141.

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Purpose – The purpose of this study is to explore polygamous program loyalty in hotel loyalty programs and the relationship between members’ behavioral loyalty and their perceptions of the program effectiveness. Design/methodology/approach – Descriptive statistics, discriminant analysis, ordinary least square regression and one-way ANOVA methods. Findings – This study suggests that the flexibility to purchase points in a loyalty program is significantly associated with the polygamous program loyalty. Members will stay in only one program if they perceive such flexibility. Although members tend

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22

Mattison Thompson, Frauke, and Sven Tuzovic. "Why organizational loyalty programs cannot prevent switching." Journal of Services Marketing 34, no. 2 (2020): 207–22. http://dx.doi.org/10.1108/jsm-10-2019-0387.

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Purpose The purpose of this study is to investigate the extent to which loyalty programs can prevent switching, and how individual level cultural values impact this. Loyalty programs are designed to create switching costs, which reduce customers’ desire to leave. However, in practice, these programs are often misapplied; that is, most companies inadvertently treat all customers as equal. While ample research has examined the role of loyalty reward programs in facilitating customer loyalty, little is known about the extent to which individual-level cultural values moderate customer loyalty meas

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23

Arif Haryadi, Gifar, Rasyid Redha Ansori Muhammad, Jae-Min Lee, and Dong-Seong Kim. "Pure Loyalty: Efficient and Secure Framework for NFT Loyalty Programs." Journal of Korean Institute of Communications and Information Sciences 49, no. 7 (2024): 983–92. http://dx.doi.org/10.7840/kics.2024.49.7.983.

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24

Sharp, Byron, and Anne Sharp. "Loyalty programs and their impact on repeat-purchase loyalty patterns." International Journal of Research in Marketing 14, no. 5 (1997): 473–86. http://dx.doi.org/10.1016/s0167-8116(97)00022-0.

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25

García Gómez, Blanca, Ana Gutiérrez Arranz, and Jesús Gutiérrez Cillán. "The role of loyalty programs in behavioral and affective loyalty." Journal of Consumer Marketing 23, no. 7 (2006): 387–96. http://dx.doi.org/10.1108/07363760610712920.

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26

Corbishley, Karen Margaret, Roger B. Mason, and Corne Meintjes. "Perceived Benefits of Loyalty Programs and Relationship Quality." International Journal of Customer Relationship Marketing and Management 11, no. 1 (2020): 1–18. http://dx.doi.org/10.4018/ijcrmm.2020010101.

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The aim of this article is to investigate perceived loyalty program benefits inherent in loyalty programs and how they might affect relationship quality, specifically in the South African FMCG sector. A quantitative study was undertaken where loyalty program members were approached via a national database. Hypotheses were individually tested by means of regression analysis. All three forms of perceived benefits exhibited positive relationships with each of the relationship quality constructs. Retailers that are considering which benefits to include in a loyalty program would find the results i

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27

S., Sreejesh, Abhigyan Sarkar, and Sudeepta Pradhan. "Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs." Management Research Review 39, no. 8 (2016): 879–98. http://dx.doi.org/10.1108/mrr-06-2014-0150.

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Purpose This study aims to investigate how the influences of store loyalty programs on store loyalty and store relations can be mediated by the store satisfaction-love framework. Design/methodology/approach The survey data were collected from selected retail stores using stratified random sampling. The hypotheses were tested using structural equation modeling. Findings The results indicate that the impacts of store loyalty programs on store loyalty and store relations are mediated both by store love and store satisfaction. Practical implications This study’s findings help practitioners by empi

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28

Zanchett, Ricardo, and Edson Pacheco Paladini. "Consumer loyalty programs: impact of different modalities." DYNA 86, no. 208 (2019): 206–13. http://dx.doi.org/10.15446/dyna.v86n208.71080.

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The present study structures a new modality for loyalty programs and compares it with traditional approaches. Initially, described here are two modalities of loyalty programs - individual and coalition, often used, being analyzed are their main characteristics, advantages and restrictions, market ranges in which they operate and the managerial implications of each modality. Subsequently, the study proposes a new program modality (cluster) and provides practical aspects for its use. The types of loyalty (loyalty to the brand, loyalty to the store or loyalty to the program) that are intended to

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Adha, Mufti Alam, Rofiul Wahyudi, and Faiza Husnayeni Nahar. "Pengaruh Program Loyalitas terhadap Kesetiaan Konsumen pada Industri Halal di Yogyakarta." Ihtifaz: Journal of Islamic Economics, Finance, and Banking 1, no. 1 (2018): 69. http://dx.doi.org/10.12928/ijiefb.v1i1.287.

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This study aims to examine the effect of perceived benefits of loyalty programs, which include: financial benefits, social benefits, hedonic benefits, symbolic benefits of loyalty programs in the Halal Industry. This study also examined the effect of loyalty programs on brand loyalty. This research was conducted using a quantitative approach, namely by conducting surveys, online with a sample of 200 respondents. The data in this study were processed using the Structural Equation Modeling (SEM) analysis version 21. The results showed that the financial benefit variables, social benefits, symbol

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Navickienė, Regina, and Daiva Paplauskaitė. "LOJALUMO PROGRAMŲ PATRAUKLUMAS TURIZMO PASLAUGŲ VARTOTOJAMS." Laisvalaikio tyrimai 2, no. 4 (2014): 1–12. http://dx.doi.org/10.33607/elt.v2i4.211.

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Research background. In order to enhance the company's competitiveness and efficiency, there is a strong focus on customers’ loyalty formation by using a variety of loyalty programs, which not only help to retain existing customers but also to attract the new ones. Loyalty programs are widely used in various business sectors by investing finances, material, human and time resources, developing customer habits, behavioural analysis, IT, filing, and data storage applications. Actually loyalty programs work in many spheres of activity and organizations can feel the economic benefits of it. No exc

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Dini Mardani, Agnes, Evrina Evrina, and Bella Hartati. "Redefining Loyalty Programs: Gamification in Marketing." Escalate : Economics and Business Journal 2, no. 02 (2024): 78–89. https://doi.org/10.61536/escalate.v2i02.96.

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This qualitative study explores the impact of gamification on customer loyalty within the Tokopedia platform, a leading e-commerce marketplace in Indonesia. Through in-depth interviews and observations of 20-30 participants, the research investigates their perceptions of the loyalty program, experiences with gamified elements, and the overall effects on their loyalty to the brand. Findings indicate that participants generally appreciate the gamification features, which enhance engagement and foster emotional connections. However, concerns regarding the complexity of the rewards system and the

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Roehm, Michelle L., Ellen Bolman Pullins, and Harper A. Roehm. "Designing Loyalty-Building Programs for Packaged Goods Brands." Journal of Marketing Research 39, no. 2 (2002): 202–13. http://dx.doi.org/10.1509/jmkr.39.2.202.19085.

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The authors investigate the effects of loyalty programs on loyalty to packaged goods brands. Findings from a series of experiments indicate that the incentive that is offered in a loyalty program is important to whether the program succeeds or fails at building brand loyalty. The data reported suggest that incentives that have overlap with brand associations, which the authors term cue-compatible incentives, can prompt rehearsal that increases the accessibility of favorable brand associations. This, in turn, helps boost postprogram loyalty. At the same time, incentives that are tangible or con

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Jarosz, Jan. "The Introduction of Loyalty Programs for the Retail Industry." International journal of Innovation in Marketing Elements 2, no. 1 (2022): 59–68. http://dx.doi.org/10.59615/ijime.2.1.59.

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Customer loyalty presents a paradox. Many see it primarily as an attitude-based phenomenon that can be significantly influenced by customer relationship management initiatives such as loyalty and affiliation programs, increasingly. However, empirical research shows that loyalty in competitive repeat purchase markets is formed more by passive acceptance of brands than by strong attitudes about them. From this perspective, the potential for increased demand in loyalty programs is more limited than one might hope. In this article, by studying the literature, customer loyalty programs and its tech

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Hardiyanti, Tia, Cludia Ipara Riswardini, and Anggit Dyah Kusumastuti. "PENGARUH PROGRAM LOYALITAS TERHADAP KEPUASAAN PELANGGAN." Jurnal Ekonomi dan Bisnis (EK&BI) 7, no. 1 (2024): 134. https://doi.org/10.37600/ekbi.v7i1.1348.

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This research aims to gather sufficient information about the impact of loyalty programs on customer satisfaction. This research method is a literature review based on several previous studies to answer the effect of loyalty programs on customer satisfaction. The results of this study indicate that loyalty programs have a significant effect on customer satisfaction. This can be seen in the results of previous research articles which show that loyalty programs have an effect on loyalty.

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Kim, Hye-Young, Ji Young Lee, Dooyoung Choi, Juanjuan Wu, and Kim K. P. Johnson. "Perceived Benefits of Retail Loyalty Programs: Their Effects on Program Loyalty and Customer Loyalty." Journal of Relationship Marketing 12, no. 2 (2013): 95–113. http://dx.doi.org/10.1080/15332667.2013.794100.

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Hofman-Kohlmeyer, Magdalena. "CUSTOMER LOYALTY PROGRAM AS A TOOL OF CUSTOMER RETENTION: LITERATURE REVIEW." CBU International Conference Proceedings 4 (September 21, 2016): 199–203. http://dx.doi.org/10.12955/cbup.v4.762.

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Customer loyalty is a highly valuable asset. To gain loyalty of current customers and create attachments, the growing ranks of entrepreneurs decide on implementation of loyalty programs. This article aims at providing a theoretical outlook on various approaches on loyalty programs derived from literature review and identifing the factors which lead to success of a company. The literature review offers some directives for managers which are useful in the preparation of rewarding programs and are also a source of valuable customer information that helps in building future marketing strategies. W

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Nemec Rudež, Helena. "Integration of corporate social responsibility into loyalty programs in the tourism industry." Tourism and hospitality management 16, no. 1 (2010): 101–8. http://dx.doi.org/10.20867/thm.16.1.8.

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Loyalty programs are a step further than frequency programs and they help to develop advocates of the company in the marketplace. The paper focuses on loyalty programs in the tourism industry and, further, applies corporate social responsibility into loyalty programs. Joint donation, environmental-friendly programs and programs of care for people are proposed as social responsible loyalty programs. They include psychological and emotional bonds between the supplier and its customers on the basis of corporate social responsibility. Managerial implications in this regard are given.

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Mrkosová, Klára, Ondřej Dufek, and Luděk Majer. "Motivation and consumer behaviour in the context of loyalty programs." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 60, no. 2 (2012): 211–16. http://dx.doi.org/10.11118/actaun201260020211.

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The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation.

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Шурыгина, Инна. "Loyalty systems (programs) for the clients." Управленческий учет и финансы 1 (2020): 54–60. http://dx.doi.org/10.36627/2587-8360-2020-1-1-54-60.

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Cho, Hyun-Jin. "Light and Darkness in Loyalty Programs." Korean Business Education Review 36, no. 5 (2021): 169–87. http://dx.doi.org/10.23839/kabe.2021.36.5.169.

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Shugan, Steven M. "Brand Loyalty Programs: Are They Shams?" Marketing Science 24, no. 2 (2005): 185–93. http://dx.doi.org/10.1287/mksc.1050.0124.

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Goel, Arpit, Vijay Kamble, Siddhartha Banerjee, and Ashish Goel. "Network Formation of Coalition Loyalty Programs." ACM SIGMETRICS Performance Evaluation Review 44, no. 3 (2017): 15–20. http://dx.doi.org/10.1145/3040230.3040234.

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Pizam, Abraham. "Hotel Loyalty Programs: The Halo Effect." International Journal of Hospitality Management 48 (July 2015): 167–68. http://dx.doi.org/10.1016/j.ijhm.2015.05.010.

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Basso, Leonardo J., Matthew T. Clements, and Thomas W. Ross. "Moral Hazard and Customer Loyalty Programs." American Economic Journal: Microeconomics 1, no. 1 (2009): 101–23. http://dx.doi.org/10.1257/mic.1.1.101.

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Frequent-flier plans (FFPs) may be the most famous of customer loyalty programs, and there are similar schemes in other industries. We present a theory that models FFPs as efforts to exploit the agency relationship between employers (who pay for tickets) and employees (who book travel). FFPs “bribe” employees to book flights at higher prices. While a single airline offering an FFP has an advantage, competing FFPs can result in lower profits for airlines even while ticket prices rise. Thus, in contrast to switching-cost treatments of FFPs, we may observe prices and profits moving in opposite di

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Stourm, Valeria, Eric T. Bradlow, and Peter S. Fader. "Stockpiling Points in Linear Loyalty Programs." Journal of Marketing Research 52, no. 2 (2015): 253–67. http://dx.doi.org/10.1509/jmr.12.0354.

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46

Dziawgo, Danuta. "Evolution of loyalty programs offered to customers and investors." Financial Internet Quarterly 19, no. 1 (2023): 35–47. http://dx.doi.org/10.2478/fiqf-2023-0004.

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Abstract The subject of this study is loyalty programs. The aim of the article is to draw attention to loyalty in the current economy. The purpose of the article is to examine the evolution of loyalty programs offered to consumers and investors. The study will cover the issue of building a loyal base of clients and investors. To achieve the aim of the study in the article, analysis of the literature, description, comparison, desk research and case study methods were applied. The study presents the author's definition and classification of loyalty programs. The research has demonstrated that th

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47

Mrkosová, Klára, Ondřej Dufek, and Luděk Majer. "Loyalty programs as a part of company’s marketing strategy." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 59, no. 2 (2011): 199–204. http://dx.doi.org/10.11118/actaun201159020199.

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This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in communication mix of selected companies. Furthermore, customer loyalty programs are evaluated from the perspective of internal marketing system company, as an invaluable source of data about customers. Obtained data are used for decisions on segmentation, targeting and overall marketing strategy. Customer loyalty programs in the Czech Republic are also ex

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Ramaseshan, B., and Robyn Ouschan. "Investigating status demotion in hierarchical loyalty programs." Journal of Services Marketing 31, no. 6 (2017): 650–61. http://dx.doi.org/10.1108/jsm-11-2016-0377.

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Purpose The purpose of this paper is to extend research on customer loyalty status and customer demotion by investigating if the effect of demotion on customer attitudinal and behavioral responses is the same for top-tier and low-tier customers in the context of airlines. Design/methodology/approach A survey was conducted with travelers intercepted at large airport terminals in Australia. Multivariate analyses examined group differences across status change (no change vs demoted) and status level (high status vs low status). Multi-group moderation structural equation modeling (SEM) analysis te

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Kaur, Harsandaldeep. "The Impact of Loyalty Programs on Customer Retention in the Retail Industry." Darpan International Research Analysis 12, no. 3 (2024): 69–82. http://dx.doi.org/10.36676/dira.v12.i3.57.

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This study investigates the impact of loyalty programs on customer retention within the retail industry, focusing on how these programs enhance customer loyalty and influence purchasing behaviors. “Utilizing a mixed-methods approach, the research combines quantitative surveys and qualitative interviews to provide a comprehensive analysis. The primary objectives are to identify the types of loyalty programs used in retail, assess their effectiveness in retaining customers, and explore the psychological mechanisms that underpin customer loyalty. The hypothesis posits that well-designed loyalty p

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Dudin, M. N., Y. N. Popovskiy, and N. V. Lyasnikov. "Marketing aspect of development of customer loyalty programs in the context of formation of consumer behavior." Izvestiya MGTU MAMI 9, no. 1-5 (2015): 60–66. http://dx.doi.org/10.17816/2074-0530-67035.

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The article discusses theoretical basis for development of customer loyalty programs in commercial enterprises. Foreign experience of development of customer loyalty programs and the effect of customer loyalty programs on the efficiency of enterprises are considered.

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