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Relevant bibliographies by topics / MANAGEMENT, RHETORIC / Dissertations / Theses

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Dissertations / Theses on the topic 'MANAGEMENT, RHETORIC'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Jackson, Bradley Grant. "Management gurus and management fashions : a dramatistic inquiry." Thesis, Lancaster University, 1999. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310456.

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2

Worger, Robert G. "Collegiality in secondary school senior management teams : substance or rhetoric?" Thesis, Open University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.424625.

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3

Kpedor, Dorm. "Personification in Advertising: A Rhetorical Analysis of Digital Video Ads in the Insurance Industry." Digital Commons @ East Tennessee State University, 2021. https://dc.etsu.edu/etd/3894.

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Major companies in the insurance industry—notably Allstate, Progressive, and Farmers—often employ personification as a creative rhetorical tool in digital video advertisements. By leveraging brand characters in various ways, these companies seek to establish trust and engender emotional impact in customers. Allstate ascribes destructive characteristics that are associated with house cats to its Mayhem character; in doing so they evoke the desired emotional responses of humor and fear. Progressive creates and deploys the Motaur character, a visual personification and play on the Centaur; in thi

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4

Archer, Max. "Social movements in crisis : locating disaster communities in rhetoric and rhetoric in disaster communities." Thesis, Manhattan, Kan. : Kansas State University, 2008. http://hdl.handle.net/2097/1043.

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5

Schandorf, Michael. "A rhetoric of resolution the limits of competition /." Birmingham, Ala. : University of Alabama at Birmingham, 2008. https://www.mhsl.uab.edu/dt/2008m/schandorf.pdf.

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Thesis (M.A.)--University of Alabama at Birmingham, 2008.<br>Additional advisors: David Basilico, Eduardo Neiva, Cynthia Ryan. Description based on contents viewed June 3, 2008; title from title screen. Includes bibliographical references (p. 111-116).

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6

Dixon, Zachary Parke. "Material Expertise: Applying Object-oriented Rhetoric in Marine Policy." Scholar Commons, 2016. http://scholarcommons.usf.edu/etd/6224.

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This dissertation applies object-oriented rhetorics and posthuman philosophies to environmental policy deliberation in order to help bridge gaps between policy makers, scientists, and citizens. For environmental policy scholars the non-credentialed expertise of local, or indigenous stakeholders is valued as possessing technical, objective merit that can improve the development and implementation of environmental policies. However, the utilization of stakeholder expertise in environmental policy faces serious challenges in terms of finding common grounds for communication within complex techno-

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7

Zimmerman, Joshua J. "Ban Hammer: Rhetorics of Community Management in the Computer Game Industry." Diss., The University of Arizona, 2016. http://hdl.handle.net/10150/613263.

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This dissertation, "Ban Hammer: Rhetorics of Community Management in the Computer Game Industry," argues that community management, as an emerging corporate discipline, manages community discourse to produce particular subject-consumer attitudes and behaviors. Employing a multi-perspectival, suspensionist methodology, this dissertation analyzes the discursive practices of community managers working in the computer game industry, along with the communities themselves, to discover how computer game communities and computer game development organizations employ a wide variety of rhetorical strate

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8

Vranizan, Gregory Matthew. "Rhetoric and the restoration landscape forest restoration in environmental debate /." CONNECT TO THIS TITLE ONLINE, 2006. http://etd.lib.umt.edu/theses/available/etd-03022007-101332/.

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9

Valentine, Louise. "The activity of rhetoric in the process of a designer's thinking." Thesis, University of Dundee, 2003. https://discovery.dundee.ac.uk/en/studentTheses/8d1486fa-c9ec-4fe2-869f-7e17b022296c.

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Research is concerned with communication of design thinking, from the perspective of a designer, and in relation to the process, product, and user experience of design. It is a study of the act of persuasion within the processof a designer’s thinking, and is concerned with interpretation of the relation between words and images. The role of technology, intuition, and visual thinking are identified as three key components of design thought, and the way these three constituent parts inter-relate is the subject matter of inquiry. Research is conducted from a theoretical and practical perspective,

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10

Boyd, Carol. "Managing 'our most important asset' : the rhetoric and reality of HRM in the airline industry." Thesis, University of Strathclyde, 2001. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=20358.

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On the surface, airlines appear to embrace a 'soft', people-centred approach to HRM, demonstrated by the deployment of a range of HR strategies aimed at the 'soft' ideals of cooperation, commitment and trust. However, within the context of tight profit margins and competitive markets, a range of 'hard', cost-centred HR strategies, may dominate. In other words, the deregulated, competitive environment of the airline industry may find airline companies shifting from a 'soft', people-centred approach to a 'hard', cost-centred approach, where cost considerations take priority over all other concer

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11

Day, Carolyn. "The Rhetoric of Corporate Identity: Corporate Social Responsibility, Creating Shared Value, and Globalization." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5209.

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In today's global political and media climate, the stakes are high for corporations, local or otherwise, to create and maintain an `ethical' perception of not only their daily business activities and how they can benefit society or protect the environment, but also their enduring characteristics or `corporate identity' (Conrad, 2011) for numerous, sometimes conflicting stakeholder audiences (Cheney, 1983). This dissertation examines how such forms of `socially responsible' corporate identities are created and maintained through the use of persuasive language. In particular it examines the role

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12

Hunt, Kathleen P. "From Prophecy to Advocacy: A Rhetorical Analysis of Al Gore's Enactment of Climate Crisis Management." Cincinnati, Ohio : University of Cincinnati, 2009. http://rave.ohiolink.edu/etdc/view.cgi?acc_num=ucin1243353239.

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Thesis (M.A.)--University of Cincinnati, 2009.<br>Advisor: Stephen Depoe. Title from electronic thesis title page (viewed Nov. 23, 2009). Includes abstract. Keywords: Al Gore; Enacted Sensemaking; Crisis Communication; Rhetoric; Global Climate Change. Includes bibliographical references.

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13

McCracken, Christopher W. "Mess Management in Microbial Ecology: Rhetorical Processes of Disciplinary Integration." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1441216323.

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14

Simpson, Beverley, and n/a. "Strategic human resource management : matching the reality to the rhetoric in the Australian Public Service." University of Canberra. Administrative Studies, 2000. http://erl.canberra.edu.au./public/adt-AUC20061108.155751.

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This paper focuses on three main themes. Firstly, what is Strategic Human Resource Management (SHRM) and the rhetoric surrounding it? Secondly, does the reality match the rhetoric? Thirdly, is the model that has been adopted by the private sector an appropriate model for the Australian public sector to be using? HR has been criticised for being an administrative function that is regulatory and compliance based, adding little value to an organisation. SHRM provides a strategic focus, involving the partnering of HR and line areas to provide value added people services. SHRM has been described by

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15

Harrison, Dominique N. A. "Emotional Appeals in Nonprofit Advertising: A Rhetorical Analysis of Print Ads by the Susan G. Komen Breast Cancer Foundation and the American Cancer Society." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3774.

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Emotional appeals are frequently employed in strategic messaging by nonprofit organizations. In this study, I identify instances of emotional appeals in select print adverts of the Susan G. Komen Breast Cancer Foundation and the American Cancer Society, and use rhetorical analysis to explore how each organization’s tactics are strategic in their appeal to target audiences’ emotions. In doing so, I identify several reoccurring emotional themes—including hope, love, and unity—that engage their target audiences and persuade them to respond to diverse calls-to-action. In order to make these appeal

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16

Höllerer, Markus A. [Verfasser]. "Between Creed, Rhetoric Façade, and Disregard : Dissemination and Theorization of Corporate Social Responsibility in Austria / Markus A. Höllerer." Frankfurt a.M. : Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 2012. http://d-nb.info/1165487225/34.

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17

Patterson, Jay Reynolds Medhurst Martin J. "Testing foreign policy apologia a rhetorical analysis of the Hainan Incident /." Waco, Tex. : Baylor University, 2009. http://hdl.handle.net/2104/5333.

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18

Crichton, Andrew Trevor Mark. "Prospects of an effective African peacekeeping capability : from rhetoric to reality." Thesis, Stellenbosch : University of Stellenbosch, 2009. http://hdl.handle.net/10019.1/2178.

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Thesis (MPhil (Political Science))--University of Stellenbosch, 2009.<br>ENGLISH ABSTRACT: This thesis examines the prospects of an effective African peacekeeping capability in light of the developing peace and security architecture of the relatively new continental body, the African Union (AU). The primary aim is to determine the nature and severity of those challenges that currently face the organization’s ambition of realizing this Pan-African dream. This study is a qualitative analysis that comprises both descriptive and exploratory aspects. The thesis begins by discussing the develo

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19

Woods, Terry Bell. "The Rhetoric of Volunteerism: Strategies to Recruit and Retain Volunteers in Nonprofit Organizations." unrestricted, 2006. http://etd.gsu.edu/theses/available/etd-12042006-111138/.

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Thesis (M.A.)--Georgia State University, 2006.<br>Title from title screen. Michael Bruner, committee chair; Shirlene Holmes, David Cheshier, committee members. Electronic text (106 p. : ill. (some col.)). Description based on contents viewed Apr. 25, 2007. Includes bibliographical references (p. 82-86).

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20

Backlund, Björke Andreas. "Waves of fashion : The consuming production of management control." Doctoral thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12707.

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The responsiveness of organizational leaders regarding suggestions related to various managerial techniques has led to the coinage of the ‘management fashion’ idiom. It has been convincingly argued that phenomena like management control systems are prone to trends, and that such trends permeate into the daily life of managers through the use of persuasive rhetoric. This thesis is a theory-generating study of change in management control systems. More precisely, its purpose is to seek an understanding of how fashions within the field of management control emerge through processes of interaction

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21

Kowalewski, Scott Jacob. "Specialized Online Publics and Rhetorical Ecologies: A Study of Civic Engagement in Natural Resource Management." Diss., Virginia Tech, 2013. http://hdl.handle.net/10919/50931.

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This dissertation examines the public writing and civic engagement of an online community of a sportsmen forum, as the writing and engagement relate to natural resources management. Drawing from theories of public discourse and public rhetoric, this dissertation argues the sportsmen forum represents a specialized online public"publics that are constituted in digital spaces around shared interests and the circulation of texts and (vernacular) discourses, while existing in rhetorical ecologies. This dissertation argues sportsmen and sportswomen are an overlooked public within the field of Rhetor

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22

Amoako, Richard Opoku. "Metaphors and Emotions in Advertising: A Rhetorical Analysis of Audi’s Online Video Commercials." Digital Commons @ East Tennessee State University, 2020. https://dc.etsu.edu/etd/3768.

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Advertising often employs metaphor because of its rhetorical utility. By drawing on analogous imagery and language, metaphor has the potential to elicit emotional responses. As the digital age is increasingly saturated with commercial messaging, advertising experts leverage the persuasive power of metaphor and emotion to produce creative, compelling, and memorable commercials. German automobile company Audi employs metaphorical language and imagery in their video advertisements to arouse consumer emotions. In this study, I conduct rhetorical analyses of Audi’s online video commercials in order

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23

Mantshontsho, Douglas D. D. "The promotion of Black Business Advisory Service (BBAS) as a policy innovation in the London Borough of Brent : from rhetoric to reality." Thesis, Cranfield University, 1991. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.305294.

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24

Giese, Jon Mark. "Father knows best: one corporation's use of televised images and rhetoric of family and fairness for control of employee population." Thesis, University of North Texas, 1991. https://digital.library.unt.edu/ark:/67531/metadc798466/.

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This thesis is a close textual analysis of three videotapes produced at Texas Instruments. The first chapter outlines the background of corporate video and some of the methods used in the analysis. Chapter II discusses the origins of televisual conventions and traces their migration to the corporate sector's video production efforts. Chapter III is the analysis of three videotapes produced at Texas Instruments. Chapter IV contains conclusions and discussion of the findings, including how cultural myths are articulated and produced, The appendix contains freeze frame examples of the shows analy

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25

Tomlinson, Elizabeth Conrad-Reiter. "Conceptualizing Audience in Digital Invention." Kent State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=kent1301687542.

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26

Longshore, Renee Michelle. "The rhetoric of state assessment: Educational politics in the public school system." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2721.

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In this thesis I explore the rhetoric behind the assessment push nation-wide and, particularly, in California. I take a close look at what politicians, educators, and citizens say about public education and their views of the current educational reform: whether they are speaking in support of or opposition to the No Child Left Behind Act of 2001. I look specifically at the finances of public education in California, the impact and current outcome of NCLB, and propose new reforms as suggested by those intimately involved in education.

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27

Frean, David H. "The phenomenology of the concepts and cognitive structure of chief executives' strategies for managing their organizations : the place of rationality and rhetoric in gaining employee commitment." Thesis, Lancaster University, 1989. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.387168.

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28

Farias, Steven Kalani. "A grammar of edification : constructing our social reality via efficient quotidian management with rhetorical forms." Scholarly Commons, 2011. https://scholarlycommons.pacific.edu/uop_etds/778.

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The following rhetorical criticism is an investigation of two public service announcements released by the Council on American-Islamic Relations. Utilizing a composite method derived from Osborn (1994), Brummett (1991) and Burke (1945), this study investigates what it means when to say how others ought to act and why they ought to act that way. This investigation demonstrates how the manipulations of identities, ideologies, and action are the elements used to motivate people to act in affirmation of an identity. Moreover, it demonstrates why the motivated social actions serve as foundations fo

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29

Lala-Sonora, Autumn Marie. "Surveying the Field: How Do (and Should) Writing Centers Market and Design." University of Dayton / OhioLINK, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=dayton1591194133726362.

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30

Rosselot-Merritt, Jeremy W. "Technical Communication as a Rhetorical Enterprise: A Technical Writing Internship at E-Technologies Group." Miami University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=miami1323838177.

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31

Chapman, Jessica. "American Exceptionalism and its Malleability:An Examination of Presidential Rhetoric in State of the Union Addresses." Kent State University Honors College / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=ksuhonors1462126222.

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32

Windholz, Benjamin P. "BUDWEISER IN THE 2017 SUPER BOWL: DIALECTIC VALUES ADVOCACY AND THE RHETORICAL STAKEHOLDER." UKnowledge, 2018. https://uknowledge.uky.edu/comm_etds/67.

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Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a

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33

Ladva, Puja Devendra. "All your time, all the time: a critical ethnography in a knowledge-intensive firm." Thesis, The University of Sydney, 2015. http://hdl.handle.net/2123/13902.

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All Your Time, All The Time: A Critical Ethnography in a Knowledge-intensive Firm This thesis is a study of management control change within one department of a knowledge-intensive firm (KnowCo). Using a critical ethnography, I examine a management initiative to change the time recording practices of staff. Within knowledge-intensive firms, time charging is the main financial control through which projects are costed and clients charged commensurable fees. Whilst time/cost data is vital to the success of these firms, employees routinely undercharge their time, making it difficult to cost proj

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34

Barrull, Melcior Francesc Xavier. "L'emprenedor persuasiu. Retòrica i narratives en l'entrepreneurship." Doctoral thesis, Universitat Ramon Llull, 2010. http://hdl.handle.net/10803/9172.

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La rigidesa de la teoria econòmica, especialment en l'assumpció de la racionalitat dels agents econòmics i en el tractament objectiu de la informació ha dificultat encabir l'emprenedor en els seus models. La tesi aprofundeix en l'estudi de l'aprenentatge emprenedor com a mitjà per a superar aquest problema. A partir de la informació obtinguda mitjançant l'observació directa, les entrevistes en profunditat i l'examen de documents, es descriuen 3 casos que permeten analitzar com els emprenedors donen sentit a les seves accions i utilitzen les narratives i la retòrica. <br/> <br/>Els resultats e

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35

Giritli, Nygren Katarina. ""e" i retorik och praktik. : Elektronisk förvaltning i översättning." Doctoral thesis, Mittuniversitetet, Institutionen för samhällsvetenskap, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:miun:diva-9585.

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The overall purpose of this study is to contribute to the discussion of eGovernment implementation by making the implicit organisational micro dynamic processes involved in the framing and implementation of eGovernment explicit. I want to highlight the important process trough which eGovernment is framed and translated by organisational members and in what way it effects different divisions of practice. To do so, two different analytical aspects of organisational life, the rhetoric of management and the reality of work practices are used as a theoretical context for analysing some implications

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36

Allein, Marine. "Les enjeux symboliques et organisationnels de la communication portée par les managers : sens, consensus et dissensus dans la communication managériale." Thesis, Paris 4, 2017. http://www.theses.fr/2017PA040015.

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Cette recherche étudie les enjeux symboliques et organisationnels de la communication managériale, envisagée comme un phénomène « composite ». En mobilisant une heuristique de l’interstice, elle interroge les rapports de pouvoir mis en jeu autour de l’unification et de l’orientation du sens dans ce projet d’encadrement de la parole des managers. Il s’agit, grâce à une approche compréhensive dans une perspective critique, d’analyser les enjeux traversant les médiations de cette méthode, des discours d’escorte aux pratiques en situations des acteurs. Cette mise en tension a permis de montrer que

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37

Kereni, Ildephonse. "Developing academic writing at the National University of Rwanda: a case study of first year economics and management." Thesis, University of the Western Cape, 2004. http://etd.uwc.ac.za/index.php?module=etd&amp.

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This aim of this study was to investigate the extent to which writing skills offered in the one-year intensive English course and in the 75 hour course of Speaking and Writing Skills, prepare students for academic writing in the subjects which are offered through the medium of English. The study focused on first year Economics and Management.

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38

Markusson, Sandra. "Försvarsministerns försvar : En studie i kriskommunikation." Thesis, Södertörns högskola, Institutionen för kommunikation, medier och it, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-9196.

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A politician on the peak of his career suddenly sees himself in the middle of not one or two, but five different crisis, that demand a fitting response and a well planned crisis management strategy. While focusing on ethos and its development, the following paper analyses the communicative strategies used by Germany's ex-minister of defense, Karl-Theodor zu Guttenberg. Within his one and a half year tenure he had to handle continuing accusations against policy and character. Guttenberg, who in many eyes was seen as Germany's most popular politician and whose ethos, therefore, prior to the firs

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Hollis-Turner, Shairn Lorena. "Higher education business writing practices in office management and technology programmes and in related workplaces." Thesis, [S.l. : s.n.], 2008. http://dk.cput.ac.za/cgi/viewcontent.cgi?article=1072&context=td_cput.

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Salisbury, Lauren E. "The Impact of Course Management Systems Like Blackboard on First Year Composition Pedagogy and Practice." University of Findlay / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=findlay1432220779.

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41

Heidelberg, Brea M. "The Language of Cultural Policy Advocacy: Leadership, Message, and Rhetorical Style." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1355929499.

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42

Enoch, Clara Louise. "The writing center as a Burkean parlor: The influence of gender and the dual engines of power: collaboration and conflict." CSUSB ScholarWorks, 2006. https://scholarworks.lib.csusb.edu/etd-project/2996.

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This thesis examines writing centers and offers suggestions for tutor training that might help realize the ideal of the writing center as a Burkean parlor, a place where collaboration via continuous meetings and conversations between tutors and participants take place. Conflict can surface because of different cultural backgrounds and world views, particularly in terms of gender issues.

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Wilcox, Kristi M. "The Effect of a Symbolically Isomorphic Name Label in Implementing a Creative Campus Initiative: A Comparative Case Study Analysis." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1308201196.

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Hansson-Nylund, Helena. "Hållbar dialog? : Retorik i möten om svensk kärnavfallshantering." Doctoral thesis, Örebro universitet, Institutionen för humaniora, utbildnings- och samhällsvetenskap, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-49915.

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Rhetorical choices and strategies are central to democratic decision-making, especially regarding decisions on matters that are open for argumentation depending on perspective. The thesis considers public meetings on Swedish nuclear waste management as an example of rhetorical argumentation, specifically in relation to the project of finding a place for final deposition of the high-level spent nuclear fuel – with local geological investigation as a critical part of that project. Project managers have met with other organizations such as protest groups, associations of experts and authorities o

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45

Starlander, Kristina. "Ordet är fritt : En retorisk analys av intressenters yttranden rörande utkast till Sveriges nationella biblioteksstrategi 2018." Thesis, Uppsala universitet, Institutionen för ABM, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-386521.

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The aim of this thesis is to determine how the 2018 draft of the first Swedish National Library Strategy was received by the library sphere and its other stakeholders and how their views may have affected the final version of the National Library Strategy published in 2019. To approach the purpose of this investigation a rhetorical analysis of the written comments of the stakeholders have been carried out to examine how they make their arguments and voices heard. The empirical analysis is based on these 83 statements of opinions that were handed in to the National Library of Sweden between May

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Shultz, Colby Rebekah. "RESISTANCE AS NEGOTIATION: STRATEGIES AND TACTICS FOR REDEFINING POWER RELATIONSHIPS IN THE COMPOSITION CLASSROOM." Connect to this title online, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1149196934.

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47

Register, David. "Programming homeland security: Citizen preparedness and the threat of terrorism." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3922/.

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This thesis tests the necessity of terrorism in articulating Homeland Security citizenship. Chapter 1 orients the study, reviewing relevant literature. Chapter 2 examines the USDHS Ready Kids program's Homeland Security Guide, mapping a baseline for how Homeland Security citizenship is articulated with the overt use of terrorism. Chapter 3 investigates the USDHS Ready Kids program, charting the logic of Homeland Security citizenship when the threat of terrorism is removed from sense making about preparedness. Chapter 4 compares the findings of Chapters 2 and 3, evaluating the similarities and

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48

Schnackenberg, Andrew K. "Symbolizing Institutional Change: Media Representations and Legality in the Payday Loan and Medical Marijuana Industries." Case Western Reserve University School of Graduate Studies / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=case1405090956.

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49

Haglund, Alexandra, and Josefine Oldenstedt. "H&M gör Åhlénstricket : En studie av H&Ms kriskommunikation på Facebook vid lanseringen av barntröjan Coolest monkey in the jungle." Thesis, Umeå universitet, Institutionen för kultur- och medievetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-146757.

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This study aims to see how H&M are using crisis communication through Facebook to investigate if they are able to contain their reputation and trustworthiness during and after crisis. This has been done by a quantitative content analysis and the qualitative critical discourse analysis with Norman Fairclough’s three-dimensional model. The study is based on theories relating to crisis communication, brand preservation, ethnicity and rhetoric. The study has been conducted on an official statement H&M made on its Facebook page where 579 comments were analyzed. In the quantitative analysis,

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50

PETERSEN-OLSON, SUSAN KAY. "RHETORICAL SENSITIVITY AND MANAGERIAL SUCCESS (FLEXIBILITY, COMMUNICATION, ORGANIZATIONAL BEHAVIOR)." Diss., The University of Arizona, 1985. http://hdl.handle.net/10150/188126.

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Managers spend 75-80% of their time communicating interpersonally. Ironically, communication skills are consistently listed as a major weakness of today's managers. Furthermore, management theorists contend that management students have been mis-educated for the job of managing. This study focuses on the relationship between attitudes toward communication and managerial success. Communication attitude was measured by Hart, Carlson and Eadie's RHETSEN Scale. Success was measured as promotions in relation to years worked and salary in relation to age. The hypothesis was that the Rhetorically Sen

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