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1

Zhu, Li, Lay Hoon Ang, and Nor Shahila Mansor. "Manipulation of Female Stereotypes in Chinese Translations of Fragrance Product Descriptions." Theory and Practice in Language Studies 13, no. 1 (2022): 227–36. http://dx.doi.org/10.17507/tpls.1301.26.

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Although most research examines female stereotypes in advertising, few studies focus on translating female stereotypes in advertising texts from English into Chinese. This study explores how female stereotypes are recognized in fragrance product descriptions and how they are manipulated in Chinese translations. Twelve fragrance brands with 136 product descriptions were selected, and the qualitative analysis software ATLAS.ti was used for data analysis. This research recognized female stereotypes by examining communal and agentic traits. Results indicate that the female portrayals in the source
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Masia, Viviana. "The manipulative facet of translating implicit communication: challenges and implications from both theoretical and empirical perspectives." Linguistik Online 133, no. 1 (2025): 65–87. https://doi.org/10.13092/lo.133.12151.

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This paper examines the implications of translation choices that fail to consistently render implicit strategies from a source language into a target language. In the heterogeneous framework of implicit communication phenomena, this paper investigates the translation of presuppositions, implicatures, and topic-focus structures. Furthermore, it highlights how their consistent or inconsistent rendering into other languages might make a translated text manipulative. These instances are substantiated by examples from different text genres, including novels and official translations of political sp
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Krylova-Grek, Yu. "Psycholinguistic Aspects of Manipulative Translation in Media." East European Journal of Psycholinguistics (2017) 4, no. 1 (2017): 114–21. https://doi.org/10.5281/zenodo.831239.

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<strong>Abstract</strong><strong>. </strong>This article covers the issue of manipulative translation as one of the techniques to control the consciousness of the audience. The author indicates that such a type of translation is a supplement tool for influencing the people who are consumers of common media space characterized by the common language, national and territorial belonging. In the article, the text translation concerning the current political issues and news which took place in the world and in Ukraine, are analyzed. Among the main sources were national and international news report
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4

Y. Baurzhanuly and S. A. Ashymkhanova. ""The Impact of Ideology on Literary Translation: A Case Study of «The Nomads» by Ilyas Yesenberlin"." Bulletin of Toraighyrov University. Philology series, no. 1.2023 (March 31, 2023): 53–64. http://dx.doi.org/10.48081/oqug3624.

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"The study looks at the phenomenon of ideological manipulation in translated literary works. The author highlights the tactics utilized in the translated texts to manipulate readers, using existing translations of historical fiction «The Nomads» by Ilyas Yesenberlin, published in the Soviet era. Influenced by the existing political system of that period, ideological influence and censorship in the Soviet Union that was pervasive and strictly enforced, literary text translations into Russian contain numerous evidence of ideological manipulation that was common for any literary work published in
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Daghigh, Ali Jalalian, Mohammad Saleh Sanatifar, and Rokiah Awang. "A taxonomy of manipulative operations in political discourse translation." FORUM / Revue internationale d’interprétation et de traduction / International Journal of Interpretation and Translation 16, no. 2 (2018): 197–220. http://dx.doi.org/10.1075/forum.17002.dag.

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Abstract Translation may not always be understood in the way the writer of the original text intended it to be. This is particularly true in political discourse translation in which the target text has to be re-contextualized and tailored to suit the ideologies, values and socio-political needs of the target community. In so doing, translators, more precisely trans-editors, consciously or unconsciously appeal to certain operations, thus manipulate the source text. Manipulation can be analyzed at a contextual and textual level. By adopting a micro perspective (textual) and inspired by critical
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Turuševa, L., and S. Šmite. "Challenges of political translation." BULLETIN of the L.N. Gumilyov Eurasian National University. PEDAGOGY. PSYCHOLOGY. SOCIOLOGY Series 133, no. 4 (2020): 139–47. http://dx.doi.org/10.32523/2616-6895-2020-133-4-139-147.

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Research topicality: Political texts are mainly available in translation. Thus, it is very important to provide the reader with an overt translation. To improve the quality of political text translation, it is important to understand and be able to notice the key language elements of the text, keeping in mind that political texts and political translations are manipulative. Figurative language is used to give language elements a figurative meaning and therefore creates a much more vivid image of the text. The aim: To study manipulative devices in political speeches. Research methodology: The a
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Lyulina, Anna V., and Angelina L. Palyaeva. "PECULIARITIES OF EPITHETS TRANSLATION IN THE ADVERTISING TEXTS FOR CHILDREN’S GOODS." Sovremennye issledovaniya sotsialnykh problem 14, no. 4 (2022): 85–95. http://dx.doi.org/10.12731/2077-1770-2022-14-4-85-95.

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The article deals with the peculiarities of epithets translation in the advertising texts for children’s goods which are determined by the necessity of correct manipulative intentional message rendering. Epithets are regarded by the authors of the article as actualizers of mass recipients’ manipulation targets which are used by text producers for necessary perlocutionary effect achieving. Human vital needs, some basic emotions and parental instinct are specified as basic mass recipients’ manipulation targets. The goal of the article is to reveal the main peculiarities of epithets translation i
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Hatalska, Maryna Serhiiivna. "LANGUAGE MANIPULATION MEANS IN ENGLISH LOVE DISCOURSE AND ITS TRANSLATION INTO UKRAINIAN." MESSENGER of Kyiv National Linguistic University. Series Philology 20, no. 2 (2022): 139–46. http://dx.doi.org/10.32589/2311-0821.2.2017.120866.

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Introduction. The article is dedicated to one of topical issues of modern linguistics – language manipulation in fictional texts of love discourse, and highlights the specifics of applying translation strategies while rendering language manipulation means into Ukrainian. Purpose. The paper aims to describe the system of language manipulation means in love discourse and ways of their reproduction in the Ukrainian language. Methods. The nature of language manipulation as well as its techniques, tactics and methods used by the manipulator have been analyzed. The grammatical, lexico-semantic and l
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Korol, Antonina, and Viktoria Voloshchuk. "TRANSLATION SPECIFICS OF MANIPULATIVE INFLUENCE IN GERMAN-LANGUAGE MEDIA DISCOURSE." Germanic Philology Journal of Yuriy Fedkovych Chernivtsi National University, no. 831-832 (2021): 123–35. http://dx.doi.org/10.31861/gph2021.831-832.123-135.

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The paper presents the analysis of linguistic means of manipulative influence in the modern German-speaking discourse. Nowadays, the media remains an important and no less influential part of a society. Mass media is the main source of human consciousness formation and public opinion correction. The topic of the thesis is the peculiarities of the translation of means of manipulative influence in modern German-language media discourse. The object of scientific research is the media discourse of modern German-speaking media. The relevance of the study is determined by the need to identify and st
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Al-Kharabsheh, Aladdin, and Khalid Houji. "On the translatability of Qur’anic pun." FORUM / Revue internationale d’interprétation et de traduction / International Journal of Interpretation and Translation 17, no. 2 (2019): 127–48. http://dx.doi.org/10.1075/forum.18017.kha.

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Abstract This paper explores the translatability of Qur’anic pun. With reference to a phalanx of authoritative Qur’anic exegetes and three leading Qur’anic translations, and by drawing on ʿAtīq’s (1985) taxonomy of Arabic pun, and Delabastita’s (2004) model of pun translation, the study examines a four-fold classification of pun: (1) abstract pun, (2) immediate-meaning-oriented pun, (3) far-meaning-oriented pun, and (4) aided pun. Given the semantic indirectness and sophistication immanent in punning, it is argued that Qur’anic pun, as a rhetorical device, is quite thorny from a translational
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Boudani, Brahim. "Manipulation in the Translation of Diplomatic Discourse." Journal of Contemporary Educational Research 7, no. 11 (2023): 232–35. http://dx.doi.org/10.26689/jcer.v7i11.5531.

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Manipulation in translation is generally seen as the linguistic manifestation of intervening strategies meant to hide or change the true intentions. It is broadly defined as “all that appears as new with respect to the original, or fails to appear where it might have been expected.” Aspects of the manipulative lineament of translation, particularly of political and diplomatic discourse, have been held forth by a host of scholars, many of whom advise that translation should be studied within a broader political and cultural context, with regard to institutional and ideological components.
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Kabakov, Vitaly V., and Paola Julie Aguilar-Cruz. "Implementation of manipulative speech tactics in translation (based on English and Spanish journalistic texts)." Revista Amazonia Investiga 10, no. 38 (2021): 33–38. http://dx.doi.org/10.34069/ai/2021.38.02.3.

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The article is devoted to the analysis of the use of manipulative speech tactics, which are actively used in journalistic texts to form a certain impact on the target audience. The article explores the tactics on the example of English and Spanish speech techniques. The purpose is to study the influence of manipulative tactics on journalistic discourse. The research methodology includes an analysis of newspaper and journalistic texts popular in the United Kingdom and Spain. The article explores the strategies of manipulative speech techniques in political discourse. In journalistic texts, spee
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Yiqing, Xiang. "A Study on Feng Tang’s Translation of Stray Birds from Manipulation Theory." English Literature and Language Review, no. 56 (June 10, 2019): 89–96. http://dx.doi.org/10.32861/ellr.56.89.96.

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Tagore is a distinguished Indian writer and poet, and his works have never lost popularity around the world. Published in 1916, Stray Birds is one of the earliest translated poetry collections in China, of which the version translated by Zheng Zhenduo is highly regarded. However, Chinese poet Feng Tang translated Stray Birds in 2015 and his version soon became the subject of heated discussions among translation field and academic world due to his unique style and bold diction. Based on Lefevere’s manipulation theory, this essay offers an analysis of Feng Tang’s translation of Stray Birds, anal
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14

Kusumaningrum, Dyah Ayu, Mangatur Rudolf Nababan, and Agus Hari Wibowo. "A Translation Study of Manipulation Speech Acts in WandaVision and Doctor Strange in the Multiverse of Madness." Langkawi: Journal of The Association for Arabic and English 11, no. 1 (2025): 63–75. https://doi.org/10.31332/lkw.v11i1.11408.

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Manipulation is a form of utterance that has hidden intention (illocutionary force), which is included in a branch of pragmatics. When performing manipulative speech, the speakers influence their victims’ minds so that they can respond the way the speakers want. Therefore, the speakers use manipulation strategies to achieve their intentions. This study aims to identify the manipulation strategies used by the characters in the WandaVision drama series and Doctor Strange in the Multiverse of Madness movie. It also examines the translation aspects of the subtitles from English to Indonesian based
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Medvid, Olena, Kyrylo Doinikov, and Olena Azimova. "PRAGMALINGUAL MEANS OF INFLUENCE ON THE AUDIENCE IN MASS MEDIA." Fìlologìčnì traktati 16, no. 1 (2024): 141–55. http://dx.doi.org/10.21272/ftrk.2024.16(1)-14.

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The purpose of the research is to reveal the synergistic relationship between methods of psychological manipulation and media texts of socio-political discourse in well-known English-language media resources. The possibility of intensifying the influence of media texts due to the use of pragmalinguistic means at different language levels (from lexico-semantic to morpho-syntactic) has been studied. As a result of the analysis of a large number of academic works on the problems under investigation, it was found that the function of influencing the recipient of information and even manipulating p
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عياط, حفيظة. "Forms Of Manipulation Of The Audiovisual Translation Of The Islamic Religious Discourse From Arabic Into English." AL-Lisaniyyat 27, no. 1 (2021): 23–42. http://dx.doi.org/10.61850/allj.v27i1.151.

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In today’s highly globalized and digitized world, people’sknowledge and perception of other peoples’ cultures and religionsis entirely depending on media and translation. However, whentranslating religious discourse, translators tend to consciously orunconsciously, select, add, omit, filter and adapt. Which ultimately may result in the production of a completely new target text interms of intention and discourse, and that is allegedly the case ofthe AVT by the Middle East Media Research Institute (MEMRI)of the Islamic religious discourse from Arabic into English. As amedia institution, MEMRI i
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Hołobut, Agata. "Three Lives of The Saint in Polish Voiceover Translation." Broadcasting with Intent 57, no. 2 (2013): 478–95. http://dx.doi.org/10.7202/1013957ar.

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The article adopts a diachronic perspective on Polish screen translation. It compares the voiceover version of the British series The Saint broadcast on public television under the old regime with more recent ones, released twenty-five and thirty years later. The main aim is to analyse traces of socio-cultural manipulation in the consecutive portrayals of the Western reality, with special emphasis on translation practice in the communist era. The first section provides historical background for the research, discussing the role of translated programmes in the first decades of the Polish Televi
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18

Rodríguez Navarro, María Teresa, and Allison Beeby. "Self-Censorship and Censorship in Nitobe Inazo, Bushido: The Soul of Japan, and Four Translations of the Work." TTR 23, no. 2 (2012): 53–88. http://dx.doi.org/10.7202/1009160ar.

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This paper looks at self-censorship and censorship in Bushido: The Soul of Japan (1900) by Nitobe, Inazo (1862-1933) as well as in four different translations of the book. In Bushido, probably the best known of Nitobe’s books, the renowned Japanese writer and diplomat tried to act as an inter-cultural mediator between East and West and export the concepts and values of Bushido (the path of the samurai). Nitobe was descended from one of the great samurai families, but he converted to Christianity, married an American Quaker from Philadelphia and studied widely in the US and in Europe. Bushido w
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19

Zauberga, Ieva. "Rethinking power relations in translation." Across Languages and Cultures 1, no. 1 (2000): 49–56. http://dx.doi.org/10.1556/acr.1.2000.1.4.

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This article probes the nature of literary exchanges between so-called major and minor cultures. Postcolonial translation studies argue that translation is an asymmetrical cultural exchange where translation serves as a way of establishing and perpetuating the superiority of some cultures over others. In contemporary postcolonial contexts Anglophone cultures are the ones that receive the greatest amount of criticism for being aggressively monolingual and unreceptive of the foreign. However, although translation may be used as a manipulative tool for the major culture to domesticate the cultura
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Gasparyan, Gayane, and Hasmik Karapetyan. "ORWELLIAN IDENTITY IN STYLE." Armenian Folia Anglistika 17, no. 2 (24) (2021): 116–28. http://dx.doi.org/10.46991/afa/2021.17.2.116.

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The article focuses on transformations which occur in Russian and Armenian translations of G. Orwell’s allegorical novella Animal Farm with special reference to pragma-stylistic analysis of both the source and the target texts. The aim of the analysis is to reveal the so-called Orwellian identity in style and to determine the means of its manifestation in both translations. Viewed from the perspective of pragmatic analysis of the original and the target texts, the Russian translation can be characterized by unnecessary additions to the plain text and tends to be pompous in some cases while the
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Bosson-Amedenu, Senyefia. "Effect of Physical and Virtual Manipulatives on the Mathematical Achievement of Junior High School Students in the Topic of Transformation in Ghana." Asian Research Journal of Mathematics 4, no. 4 (2017): 1–14. https://doi.org/10.9734/ARJOM/2017/34238.

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There is a general perception that mathematics is difficult and many Junior High school students seem to struggle through mathematics lessons. The purpose of this study was to investigate the effect of physical (using mathematical set instruments) and virtual (using Geogebra software) manipulatives on the mathematical achievements of Junior High school students in the topic of Transformation (which is made up of rotation, reflection, enlargement/reduction by scale factor and translation). The topic was previously taught to the students by their teachers from their various schools. The research
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Mishkurov, Eduard N., and Marina G. Novikova. "Translatability–Untranslatability Aporia as an Object of Discursive- Manipulative Games in Modern Theory and Methodology of Translation." Vestnik of Northern (Arctic) Federal University. Series Humanitarian and Social Sciences 22, no. 5 (2022): 60–68. http://dx.doi.org/10.37482/2687-1505-v207.

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Within the framework of the cognitive-hermeneutic approach to the implementation of modern theoretical and methodological translation strategies and tactics, this article suggests taking the heat off the centuriesold confrontation between adherents and antagonists of the theory of untranslatability. Once we realize that the translatability–untranslatability dichotomy, which consists in the lack of an equivalent to a linguocultural phenomenon in the recipient language, is of academic nature, we will be able to remove this antinomy by means of a two-pronged cooperative transposition of the sourc
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Shumenko, A., and Yu V. Nykonenko. "TRANSLATING MANIPULATIVE TECHNIQUES IN ENGLISH ADVERTISING: A CASE STUDY OF FOOD AND BEVERAGE ADVERTISING." Studia Linguistica, no. 25 (2024): 186–95. https://doi.org/10.17721/studling2024.25.186-195.

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The article is dedicated to examining manipulative techniques and their translation used in English-language advertising for food and beverages. In today’s world, mass communication evolves rapidly, becoming a powerful tool for influencing audiences. The authors view manipulation as a form of psychological influence that prompts consumers to take actions that may not align with their genuine desires. They trace how advertising discourse employs stylistic devices to build brand loyalty, create associations, and boost consumer demand. The article analyzes numerous linguistic tools with manipulat
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Lambert, Joseph. "How ethical are codes of ethics? Using illusions of neutrality to sell translations." Journal of Specialised Translation, no. 30 (July 25, 2018): 269–90. https://doi.org/10.26034/cm.jostrans.2018.037.

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While codes of ethics undoubtedly represent most working translators' primary (or only) point of contact with the literature on ethics within the field of translation, scholars readily acknowledge that these documents offer contradictory and sometimes confusing guidelines. After synthesising a range of discussions of codes of ethics to outline key areas of weakness, this article goes on to question why it is that such major shortcomings are yet to be addressed. It argues that, despite ostensibly offering a set of rulings designed to aid translators in their daily work and ethical decision-maki
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POLGÁR, Anikó. "WORLD LITERATURE IN HUNGARIAN TRANSLATION ANTHOLOGIES IN SLOVAKIA." Hungarológiai Közlemények 25, no. 2 (2024): 68–81. http://dx.doi.org/10.19090/hk.2024.2.68-81.

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The study draws on minor literature theory and cultural theory of literary translation. As a case study, it analyses Olivér Rácz’s Csillagsugárzás (1978), an anthology of translations from world literature into Hungarian in Slovakia, and also compares it with the volumes by László Cselényi (1986) and Árpád Tőzsér (2002). In Hungarian literature, the anthologies compiled during the modernist period can be attributed mainly to the oeuvre of the poets who grouped around the literary journal Nyugat, and like the journal, these anthologies are linked to Western literature, complemented by the canon
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KOROLOVA, Tetiana, Oleksandra POPOVA, and Natalya ZHMAYEVA. "Interpretation of the Chinese Press and Features of Its Translation into Ukrainian." WISDOM 17, no. 1 (2021): 14–34. http://dx.doi.org/10.24234/wisdom.v17i1.422.

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The paper develops a methodology for interpreting and analysing translation features (including strategies, tactics, and operations) of the Chinese press within the language pair “Chinese – Ukrainian”. Special attention is paid to the lexical and grammatical characteristics of the Chinese press as manipulative instruments. The philosophical background of the Chinese newspaper lexicon is considered, which stipulates a diverse use of common and specific vocabulary (including terms) from modern Chinese (?? / báihuà), idiomatic expressions (?? / chéngy?), neologisms and literary words from old Chi
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Kabakhidze, E. L. "Discourse Marker you know in Political Communication (on the Basis of Interviews With d. Trump from 2017 to 2020): Functions, Translation Strategies." Moscow University Bulletin. Series 19. Linguistics and Intercultural Communication, Issue №4_2022 (December 31, 2022): 89–99. http://dx.doi.org/10.55959/msu-2074-1588-19-2022-4-89-99.

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Traditionally discourse markers were defined as language entities that serve to connect sentences, having no impact on the meaning of the sentence itself due to the fact that they are completely deprived of any denotative meaning. Today the perception of the role and status of discourse markers has changed, and these “empty little fillers” that tend to pollute the language have become the subject of many studies from the standpoint of cognitive science and pragmatics. Despite the fact that discourse markers are devoid of semantic meaning, nevertheless, they received their functional recognitio
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Ranzato, Irene. "Translating Woody Allen into Italian: creativity in dubbing." Journal of Specialised Translation, no. 15 (January 25, 2011): 121–41. https://doi.org/10.26034/cm.jostrans.2011.508.

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The aim of this article is to highlight the peculiar status of the adapter and dubbing director in the Italian film industry. For reasons partly to do with the historical development of the dubbing film industry in Italy, adapters—who may or may not also be the actual translators of the films, but who are here considered as distinct professional figures—have always enjoyed a great deal of freedom and have been able to express their creative skills. This paper focuses on the translation process of Woody Allen's films into Italian, taken here as an extreme example of both manipulative and effect
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Campbell, Chris. "The Rhetoric of Hobbes's Translation of Thucydides." Review of Politics 84, no. 1 (2021): 1–24. http://dx.doi.org/10.1017/s0034670521000711.

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AbstractIn several key passages in Thomas Hobbes's understudied translation of Thucydides's History of the Peloponnesian War, Hobbes's Pericles directs audiences to distrust rhetoric in favor of calculative self-interest, inward-focused affective states, and an epistemic reliance on sovereignty. Hobbes's own intervention via his translation of Thucydides involves similar rhetorical moves. By directing readers to learn from Thucydides, Hobbes conceals his own rhetorical appeals in favor of sovereignty while portraying rhetoric undermining sovereignty as manipulative, self-serving, and represent
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Godard, Barbara. "(Re)Appropriation as Translation." Canadian Theatre Review 64 (September 1990): 22–31. http://dx.doi.org/10.3138/ctr.64.004.

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To describe adaptation as a mode of transformation is not surprising in light of its standard definition, “to modify, alter.”1 To categorize it as translation is more problematic, however, given the common understanding of translation as a process of copying that results in an isomorphic text in a second language. Indeed, the semantic field of the term “translation,” which stems from the Latin translatare, or metaphor, foregrounding its hermeneutic activity, highlights the focus on the identity of meaning in two texts in that it primarily connotes the circulation of translinguistic contexts co
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HATİPOĞLU, Recep. "A COMPARATIVE STUDY ON THE MANIPULATION ON THE PREFACES IN TERMS OF PARATEXTS: THE FIRST FRENCH AND ENGLISH TRANSLATIONS OF THE HOLY QUR’AN." SOCIAL SCIENCE DEVELOPMENT JOURNAL 8, no. 37 (2023): 223–31. http://dx.doi.org/10.31567/ssd.915.

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The manipulation in translation is a fact that can sometimes be seen through history. The statements such as, “All translations imply that the source text is manipulated in some way for a specific purpose”, and “Translation cannot be thought differently from ideology” are partly correct especially in the sacred texts, social media translations and translations related to politics because the translation of a sacred text related to a religion to which you are not connected is very difficult and it necessitates precision, and also the manipulation in translations of social media and political te
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Minasov, M. I. "Technologies of the Value System Translation through Hollywood Products in 2000–2023." Humanities and Social Sciences. Bulletin of the Financial University 13, no. 2 (2023): 135–40. http://dx.doi.org/10.26794/2226-7867-2023-13-2-135-140.

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The article discusses the issue of current value perception and value orientations in Hollywood Animation Industry, especially its features and dynamics. Moreover, the paper provides the analysis of an ideal hero and the national idea concepts that affect the mass consciousness and collective thinking through their representation in the film industry. This analysis is based on cult films of various directors. Examples of manipulative technologies employed in Hollywood films and their consequences are also provided and analyzed. In addition, the article discusses the aspect of the commercial su
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Andreev, N. I. "German speech manipulation in texts about Russia." Philology at MGIMO 23, no. 3 (2020): 16–24. http://dx.doi.org/10.24833/2410-2423-2020-3-23-16-24.

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This article discusses the features of speech manipulation on the Russian theme in modern German political texts. The need to write such a work is due to a number of factors.First, the authors note that this topic, despite its relevance in the context of increasing information warfare, especially over the past five years, is not sufficiently described. The problem of speech violence is practically not considered in the theoretical part of the relevant dissertations, scientific articles and textbooks. In the exercises for students on abstracting, listening and socio-political translation there
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Garnyk, Liudmyla, Yurii Vitkovskyi, and Khusameddin AL-Khalavani. "In the shadows of interpretation: manipulative nature of translation in colliding of sacral and marginal." Journal of Education Culture and Society 12, no. 2 (2021): 31–50. http://dx.doi.org/10.15503/jecs2021.2.31.50.

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Aim. Aim of the article is to provide critical examination of manipulation process as multidimensional phenomenon related to imagination, representation, translation and interpreting of original texts in light of assurance of informational safety that is our research object. Our research corresponds to theory and practice of translation, psychology, comparative religious studies, international relations, public diplomacy and national security. Methods. Research methodology is based on critical analysis of manipulations with texts; the methods have been borrowed from works of Gilbert Durand (19
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Omarova, Patimat M. "ARTIFACT METAPHOR IN ENGLISH MASS MEDIA IN THE SPHERE OF ECONOMICS." Sovremennye issledovaniya sotsialnykh problem 13, no. 4 (2022): 443–56. http://dx.doi.org/10.12731/2077-1770-2021-13-4-443-456.

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The article examines the functioning of the artifact metaphor in English mass media in the field of economics. The source domains of metaphors are determined, the role of metaphor as an effective means of expressing and evaluating economic processes is considered, and the most common types of metaphors with the source domains “artifacts” are described.&#x0D; Purpose. The article reveals and analyses conceptual metaphors in economic articles, in particular, artifact metaphors are considered as means of manipulation.&#x0D; Methodology. The research was held using the conceptual, contextual, and
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Toporkova, Yulia Alexandrovna. "Gender stereotypes in Spanish-language women’s advertising: A translation aspect." Philology. Issues of Theory and Practice 17, no. 4 (2024): 1298–303. http://dx.doi.org/10.30853/phil20240188.

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The aim of the study is to identify gender markers in modern Spanish-language women’s advertising and the ways of their adaptation when translated into Russian. The study is novel in that it is the first to analyze the implementation of gender stereotypes in advertising texts based on Spanish. Gender markers of the original advertisements have been identified: figurative and stylistic means; emotionally evaluative vocabulary; phraseological units with the components “confidence”, “success”. As a result of the study, the manipulative tactics of Spanish women’s advertising have been identified:
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Rebrii, Oleksandr, and Yana Sysa. "National stereotypes as a translation problem." 95, no. 95 (July 27, 2022): 44–51. http://dx.doi.org/10.26565/2786-5312-2022-95-06.

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The article is investigating the impact of national stereotypes (ethnostereotypes) on creating the image in the source literary discourse and its re-creating in the target literary discourse. The research is substantiated by the development of imagology – a new and dynamic discipline, whose focus of attention has been gradually shifting from literary aspects of image formation to linguistic and stylistic means of its embodiment in different languages and cultures. The research is aimed at studying national heterostereotypes as a problem of translation based on the novel “A short history of tra
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Firanti Handayani and Fenny Febrianty. "Characterization Variations of "Cinderella" in The Anime Adaptation Gurimu Kumikyoku." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 8 (June 20, 2025): 382–97. https://doi.org/10.34010/icobest.v8i.710.

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This study aims to examine the variations in the characterization of Cinderella in the anime Gurimu Kumikyoku (2024) compared to the English translation Selected Tales of the Brothers Grimm (2013), using Orson Scott Card’s theory of characterization. The research adopts a descriptive qualitative method. The objects of the study include the Cinderella tale by the Brothers Grimm and the anime Gurimu Kumikyoku. The findings reveal diverse changes in Cinderella’s characterization in the anime as an adaptation of the original work, transforming Cinderella from a passive, patient, and magic-dependen
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Dymova, Alyona V., Natalya N. Koptyaeva, and Thomas A. Beavitt. "Tendencies of Translation Manipulation Strategies in Anglophone Mass Media: The Case of the “Collective West”." Changing Societies & Personalities 8, no. 4 (2024): 861. https://doi.org/10.15826/csp.2024.8.4.303.

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Especially at times of conflict, questions concerning the accuracy of texts published as translations are of interest in fields including sociology and international relations due to their role in facilitating—or forestalling—the possibility of resolving such conflicts. In order to examine why texts asserted as translations are not always accurate, we analyze tendencies in mistranslation. To this end, we sampled texts containing the key term “collective West” from Russian news sources and their translations in Anglophone mass media. Using a comparative interpretation method within contextual a
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Yoon, Miseon. "Poet Kim Soo-young’s Rewriting Oliver Twist (1959) for Children and the Publisher’s Manipulative Rewriting of His Translation." Journal of East-West Comparative Literature 58 (December 31, 2021): 173–98. http://dx.doi.org/10.29324/jewcl.2021.12.58.173.

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Mei, Leyun, and Hongmei Ruan. "Comparative Analysis of Translators’ Style in Chinese Versions of Hamlet from the Perspective of Manipulation Theory." International Journal of Languages, Literature and Linguistics 9, no. 2 (2023): 140–44. http://dx.doi.org/10.18178/ijlll.2023.9.2.394.

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Each translator’s ideology will be formed differently due to his different time background and social environment, which will have an influence on their translation process. When translating the same work, the translator’s understanding of the original text will be different. Based on Andre Lefevere’s manipulation theory and taking Shakespeare’s Hamlet translations in China as an example, this paper makes a comparative study of the translation styles of Zhu Shenghao and Sun Dayu. The translation styles of the two famous translators are different. The former is more prosaic, while the latter is
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Pankratova, S. A. "The Dialogical Nature of Localized Filmonyms." Bulletin of Kemerovo State University 21, no. 3 (2019): 830–38. http://dx.doi.org/10.21603/2078-8975-2019-21-3-830-838.

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The article introduces readers to the problem of localization of English filmonyms as exemplified by a subgroup of film titles with a dialogic nature. The research features the phenomena of mass communication discursivity based on film titles with a dialogic nature in modern Russian film distribution. The method of typological synchronous comparison (juxtaposition) allowed the author to compare filmonyms and their translations in order to discover their functional peculiarities, similarities, and differences. The material shows that modern cinematography, unlike film industry abroad, makes an
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Sherry, Samantha. "Censorship in Translation in the Soviet Union: The Manipulative Rewriting of Howard Fast's NovelThe Passion of Sacco and Vanzetti." Slavonica 16, no. 1 (2010): 1–14. http://dx.doi.org/10.1179/136174210x12639903087016.

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Olodude, Ibukunolu Isaac. "Intentional Manipulations? A Further Analysis of Selected English-Yoruba Humorous Translations." Yoruba Studies Review 7, no. 1 (2022): 1–14. http://dx.doi.org/10.32473/ysr.v7i1.131437.

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Translation is aimed at reproducing a given text from one source language to another. In view of the importance of the concept of translation, various theories and strategies have been developed in literature to facilitate the activities involved in the translation of texts, either interlingual or intralingual. However, there are cases when the translation of a text is either intentionally or unintentionally manipulated to achieve certain intended or unintended purposes. This essay examines cases of manipulated translations of texts within a language and from one language to the other. The dat
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Serge Andigema, Angyiba. "Viral Hijacking of Host RNA-binding Proteins: Implications for Viral Replication and Pathogenesis." Journal of Clinical and Laboratory Research 7, no. 5 (2024): 01–06. http://dx.doi.org/10.31579/2768-0487/136.

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In the intricate dance between viruses and host cells, RNA-binding proteins (RBPs) serve as crucial orchestrators of gene expression and cellular processes. We will delve into the riveting realm of viral hijacking, where viruses deftly exploit host RBPs to manipulate cellular machinery for their replication and pathogenesis. Through a masterstroke of molecular subterfuge, viruses co-opt RBPs involved in various facets of RNA metabolism - from transcription to degradation - to promote viral gene expression and evade host immune defenses. This manipulation leads to global alterations in cellular
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Epstein, B. J. "Manipulating the Next Generation: Translating Culture for Children." Papers: Explorations into Children's Literature 20, no. 1 (2010): 41–76. http://dx.doi.org/10.21153/pecl2010vol20no1art1150.

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Translators are interpreters of culture; they are the ones who make a source text and the culture that informs it available to a target readership, and they therefore have a certain amount of power over the readers. This is doubly the case when it comes to children's literature, as children do not always have the ability to recognise in what ways a text is being manipulated. Since adults write, edit, publish, translate, purchase, and teach literature for children, they are thus the ones who construct culture for them. The works adults choose to translate and how they do so can reveal what they
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Seutla, Lieketso Agatha. "Systemic Analysis of the Translation of Cultural Elements in English and French Versions of Mofolo’s Moeti oa Bochabela." International Journal of Linguistics and Translation Studies 5, no. 3 (2024): 168–84. http://dx.doi.org/10.36892/ijlts.v5i3.493.

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This study analyses the translation of cultural elements in the two translations of Thomas Mofolo’s Moeti oa Bochabela. The research objectives sought to identify the cultural elements in the two translations, the techniques and strategies used in rendering them, bring out the discrepancies in translating cultural elements in the two translations and suggest improvements for inadequate translations. Data was collected from the three novels and other documents after which a comparative analysis was done. The current study was guided by Descriptive Translation Studies (DTS), Philological theorie
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Lee, Seryun. "Translating YouTube vlogs for a global audience: Innovative subtitling and community-building." International Journal of Cultural Studies 24, no. 5 (2021): 767–90. http://dx.doi.org/10.1177/1367877920979717.

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Increasingly, YouTubers are translating their self-produced videos in order to reach out to a global viewership. Those YouTubers’ translations often incorporate innovative practices that prioritise displaying affinity with their audience. Non-representational subtitling is one such translation apparatus. It does not seek to reproduce speech in another language accurately but contains additional information that is not otherwise included in the content. I examine non-representational subtitles deployed in culture-brokering YouTube vlogs, as well as viewers’ reactions to those subtitles. The key
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Sun, Zewei, Shujian Huang, Hao-Ran Wei, Xin-yu Dai, and Jiajun Chen. "Generating Diverse Translation by Manipulating Multi-Head Attention." Proceedings of the AAAI Conference on Artificial Intelligence 34, no. 05 (2020): 8976–83. http://dx.doi.org/10.1609/aaai.v34i05.6429.

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Transformer model (Vaswani et al. 2017) has been widely used in machine translation tasks and obtained state-of-the-art results. In this paper, we report an interesting phenomenon in its encoder-decoder multi-head attention: different attention heads of the final decoder layer align to different word translation candidates. We empirically verify this discovery and propose a method to generate diverse translations by manipulating heads. Furthermore, we make use of these diverse translations with the back-translation technique for better data augmentation. Experiment results show that our method
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Pogoretskaya, Olga A. "Manipulative Techniques in Italian Political Discourse in the Context of Teaching Professionally Oriented Translation in the Senior Years of University Studies." Prepodavatel XXI vek, no. 1-2 (2021): 424–33. http://dx.doi.org/10.31862/2073-9613-2021-1-424-433.

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