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Dissertations / Theses on the topic 'Marketing attraction'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Boman, Felicia. "Attraction to Violent Game Concepts." Thesis, Högskolan på Gotland, Institutionen för speldesign, teknik och lärande, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-1926.

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This is a small scale research conducted by a Game Design student about attraction to a game concept of violent nature. A survey was executed and launched on social media such as Facebook to gain many participants in a short period of time. They were asked how attracted they were to the graphics of the concept and also if and how much money they would pay for a game like it. One of the most important parts of this research is that the participators are of a mixed group when it comes to age and gender, but also location, since these things tend to control our environment which in turn can shape

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2

Krueger, Amanda Theres. "Effect of Font in Job Advertisements on Organizational Attraction." Xavier University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=xavier1473167309.

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Anderson, Diarra D. "Color and Type Effects on Tone, Likelihood of Purchase & Attraction." Scholarship @ Claremont, 2014. http://scholarship.claremont.edu/scripps_theses/482.

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This study examined the effect of colors and typography on attraction towards a product, tones evoked by the product, and likelihood that a participant would buy a product. Prior research has addressed how color and type influence visual design and those who come in contact with it in a multifaceted way. To measure this, participants on Amazon Mechanical Turk were asked to take part in an online survey on Surveymonkey.com. Assigned to one of four conditions of color and font combinations, Black or Purple paired with Modern or Script, participants answered questions about a sample product, a so

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Hruschka, Harald. "An Artificial Neural Net Attraction Model (ANNAM) to analyze market share effects of marketing instruments." SFB Adaptive Information Systems and Modelling in Economics and Management Science, WU Vienna University of Economics and Business, 2000. http://epub.wu.ac.at/940/1/document.pdf.

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Attraction models are very popular in marketing research for studying the effects of marketing instruments on market shares. However, so far the marketing literature only considers attraction models with certain functional forms that exclude threshold or saturation effects on attraction values. We can achieve greater exibility by using the neural net based approach introduced here. This approach assesses brands' attraction values by means of a perceptron with one hidden layer. The approach uses log-ratio transformed market shares as dependent variables. Stochastic gradient descent followed by

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Weimer, Jeffrey A. "The Role of Marketing in Business Attraction for Neighborhood Business Districts: Case Study Research and Applied Findings." University of Cincinnati / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1306498499.

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Bílková, Lenka. "Marketingová studie vybrané turistické atraktivity." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-114120.

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To work out this diploma thesis on the theme Marketing study of selected tourist attraction the author has chosen Castle Klášterec nad Ohří. The castle is the most important attraction in the town Klášterec nad Ohří and one of the most visited monuments in the Czech Republic. The castle is a tourist target of almost 20 thousands visitors every year. The task of this thesis is to analyze existing application of marketing tools of this attraction. To resolve this issue will be used the following analysis: analysis of marketing mix, environmental analysis, segmentation of visitors, turnout analys

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Antal, Anna. "Vinturism i Skåne : En studie om varför vingårdar i Sverige kommit bli en attraktion och hur de valt att marknadsföra sig som en besöksverksamhet." Thesis, Umeå universitet, Institutionen för geografi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-184761.

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This study examines how wineries in Skåne market themselves as a visitor business. What their work on marketing strategies looks like and what attractiveness wineries have. It is a qualitative study based on semi-structured interviews with winery owners and winemakers from four different wineries in Skåne. The vineyards that were selected are Flädie Mat & Vingård, Hällåkra Vingård, Kullabergs Vingård and Skepparps Vingård. The results show that wineries have become an attraction for foreign visitors and that there has been an increase in Swedish visitors to the wineries in recent years. Pe

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Thomas, David Huw. "Managing online communications and feedback relating to the Welsh visitor attraction experience : apathy and inflexibility in tourism marketing practice?" Thesis, University of Wales Trinity Saint David, 2018. http://repository.uwtsd.ac.uk/901/.

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Understanding of what constitutes a tourism experience has been the focus of increasing attention in academic literature in recent years, For tourism businesses operating in an ever more competitive marketplace, identifying and responding to the needs and wants of their customers, and understanding how the product or consumer experience is created is arguably essential.

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Дзюбенко, Д. А. "Управління маркетинговою діяльністю підприємства на ринку ресторанних послуг". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Dzyubenko.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглядаються теоретичні аспекти управління маркетинговою діяльністю підприємства. Проаналізовано фінансово-господарську діяльність та ділове середовище ТОВ «Бесарабський Дворик». Запропоновано заходи з удосконалення управління маркетинговою діяльністю ТОВ «Бесарабський Дворик», що полягають у використанні інструментів маркетингу залучення, які є ефективними та економічно доцільними.<br>The theoretical aspects of management of marketing activity of the enterprise are considered in the

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Enemar, Sara. "Employer branding : Ett kommunikativt instrument." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10146.

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Det blir allt mer värdefullt för företag att kommunicera ut sitt arbetsgivarvarumärke till sina medarbetare och till framtida potentiella medarbetare. Fenomenet benämns employer branding och diskuteras i de flesta branscher. Modeindustrin är, i detta sammanhang, definitivt inget undantag. Employer branding handlar om att göra ett företag till en attraktiv arbetsplats och erbjuda ett unikt värde till befintliga och framtida medarbetare. Utmaningen inom employer branding framhävs genom den omstridda konkurrensen över att finna de mest lämpade medarbetarna och behålla de rätta medarbetarna i komb

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Salvador, Roberto Gaspar. "Marketing de relacionamento : um estudo de caso em uma agência do Banco do Brasil." Universidade do Estado de Santa Catarina, 2007. http://tede.udesc.br/handle/handle/2148.

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Made available in DSpace on 2016-12-12T20:32:04Z (GMT). No. of bitstreams: 1 77171.pdf: 629837 bytes, checksum: 9026d95734680a4c37b4bd1876d0149f (MD5) Previous issue date: 2007-09-24<br>Coordenação de Aperfeiçoamento de Pessoal de Nível Superior<br>The present study ha s as an aim to evaluate the client conquering, maintenance and retaintion strategies adopted by Banco do Brasil in the natural person segment. To lay the foundation of the study, the main marketing concepts have been presented; relationship marketing; client attraction and retaintion; fidelity; segmentation; satisfaction; serv

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Visockas, Vidmantas, and Daiva Visockienė. "UAB "Gyd. V. Bružienė ir kolegos" paslaugų patrauklumo didinims: rėmimo strategija." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100928_174132-77438.

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Bakalauro baigiamajame darbe suformuojama rėmimo strategija paslaugų patrauklumo didinimui, kuri gali būti pritaikyta privačias medicininos paslaugas teikiančioje įmonėje. Šio darbo teorinėje dalyje nagrinėti rėmimo strategijos elementai: asmeninis pardavimas, reklaminių priemonių panaudojimas paslaugų rėmimui, pardavimo skatinimo veiksmai bei ryšių su visuomene priemonių panaudojimo galimybės paslaugų patrauklumo didinimui. Tiriamą problemą apibūdina toks klausimas kokiomis rėmimo priemonėmis galima padidinti privačios medicinos paslaugas teikiančios įmonės patrauklumą? Remiantis teorijoje na

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Біловодська, Олена Анатоліївна, Елена Анатольевна Беловодская, Olena Anatoliivna Bilovodska, Любов Олексіївна Сигида, Любовь Алексеевна Сигида та Liubov Oleksiivna Sygyda. "Розроблення напрямків посилення маркетингової привабливості Сумської області". Thesis, Видавництво СумДУ, 2011. http://essuir.sumdu.edu.ua/handle/123456789/12328.

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Neto, Luciana Tavares Mendes. "Plano de marketing para a Universidade Técnica de Angola - Utanga." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12625.

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Mestrado em Marketing<br>Este Projeto Final de Mestrado tem como objetivo identificar falhas nos serviços prestados pela Universidade Técnica de Angola - UTANGA, e propor a sua transformação através da implementação de um Plano de Marketing Operacional. Como tal, o setor em estudo enquadra-se na área do Marketing de Serviços.<br>This Final Master Project aims to identify flaws in the services provided by the Technical University of Angola - UTANGA, and propose its transformation through the implementation of an Operational Marketing Plan. As such, the sector under study falls within the area o

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Rocha, Ruben Nave. "Processo integrado de place branding: : o caso da cidade de Lisboa." Master's thesis, Instituto Superior de Economia e Gestão, 2016. http://hdl.handle.net/10400.5/12701.

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Mestrado em Marketing<br>O place branding é um conceito bastante recente na área do marketing e, apesar do crescente número de publicações ainda procura uma definição e modelo de aplicação consensual. Devido à complexidade dos locais, considerando as várias dimensões e os mais variados stakeholders envolvidos torna-se uma tarefa difícil definir uma estratégia de marketing e branding para os mesmos. Como tal, o presente trabalho aborda a evolução do conceito e um conjunto de dimensões sugeridas por Kavaratzis (2009), sobre as quais os gestores das cidades devem agir, servindo também de comparaç

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Nordin, Pontus, and Martin Norgren. "Svenska elitfotbollsklubbars konsumentattraktion." Thesis, Högskolan Dalarna, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-34382.

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The aim of this study is to discuss Swedish professional football clubs approach towards consumer attraction as a marketing term, by analysing the unique factors of sport consumer behaviour. The theoretical framework discusses the difference between traditional consumer and the sport costumer, as well as the marketing mix and relationship marketing for the sport organisations purpose. Based on the theoretical considerations, four semi-structural interviews were conducted with marketers and communicators from different Swedish professional football clubs. The thematic analysis of the empirical

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Costa, Ana Maria Paulo dos Santos. "Estudo sobre a aplicação das ferramentas de marketing na atração de talentos em gestão de pessoas." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-04122013-180318/.

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O desafio das empresas tem sido manter sua competitividade em um mercado de rápidas mudanças e com um consumidor/cliente cada vez mais exigente. Ter competência e rapidez nas respostas representa hoje um grande desafio que exige recursos diferenciados. São as pessoas que podem garantir o desenho e a implementação da estratégia por meio de uma gestão competente, gerando produtos e serviços com qualidade para atender a esse novo consumidor. Por esta razão, as empresas necessitam de profissionais qualificados, tanto para as posições mais estratégicas, na tomada de decisão, como na operação. Entre

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Šoliūnaitė, Raminta. "Specialistų pritraukimas į Gruzijos energetikos sektorių." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090616_112922-20468.

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Baigiamajame bakalauro darbe analizuojama specialisų pritraukimo į Gruzijos energetikos sektorių problema.<br>This final bachlor thesis analyzes object: Attracting specialist to Georgian energy sector.

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Burnside, Lisa Marie. "Strategies to Attract and Retain Customers for U.S. Private Country Clubs." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5834.

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The decline in the number of customers in the private country club (PCC) industry in the United States is causing a reduction of revenues, which inhibits the sustainability of the clubs. The purpose of this multiple case study was to explore marketing innovation strategies (MIS) that Arizona PCC managers used to attract and retain customers successfully. Relationship marketing theory was the conceptual framework; key constructs of the theory include customer loyalty, service quality, experience satisfaction, trust, and communication. The study explored successful MIS that PCC managers have use

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Ilicheva, Elena. "Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-838.

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This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. This work confirms the existence of modern marketing trend in the e-commerce, which uses discounts as a tool for communication with consumers and for retaining them in the shop as a regular customer, and not just for traditional use of discounts as a way to sell remaining goods. To conduct the study the collected data obtained through sys

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Berezinaitė, Loreta. "Vadovų galių naudojimas verslo įmonėse motyvuojant darbuotojus." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110803_090804-68276.

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Magistro baigiamajame darbe siekta įvertinti verslo įmonių vadovų naudojamas galias, kaip darbuotojų motyvacijos veiksnį, teoriniu bei empiriniu aspektais. Teorinėje darbo dalyje atskleistos galių bei motyvacijos sampratos ir esmė, išanalizuoti motyvaciją sąlygojantys veiksniai, išskirtos svarbiausios vadovų galios bei jų poveikis darbuotojų motyvacijai. Praktinėje darbo dalyje, remiantis kiekybiniais ir kokybiniais metodais, pateikiami vadovų galių naudojimo motyvuojant darbuotojus tyrimo rezultatai. Juose atsispindi, kaip verslo įmonių vadovai naudoja savo formalią, atsilyginimo, baudimo, ek

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Vennberg, Karin. "Attracting Digital Native Students Through Digital Marketing." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-70366.

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As the world economies have shifted from being production-based to knowledge-based each country has to develop their technologically literate workforces to stay globally competitive. A low interest in the engineering profession among younger students has caused insufficient support for the workforce demand. Marketers must adapt their efforts to recruiting young people even before they attend college as this focused cohort tend to make career plans early. As today’s teenagers have been using digital media constantly since they grew up, they are frequently called digital natives. They perceive s

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Vicente, Maria Ana Heitor. "Employer branding : análise da Santa Casa da Misericórdia de Lisboa." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/17421.

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Mestrado em Marketing<br>O employer branding, com o passar dos anos, começou a ser uma das prioridades dos responsáveis de recursos humanos e dos gestores de topo. Procura-se, constantemente identificar a melhor maneira de atrair e reter os talentos que marcam a diferença em mercados competitivos, tendo em conta que o capital humano é um elemento crítico e estrategicamente muito importante. O tema desta investigação, inclui-se nesta temática das estratégias de employer branding, dentro de uma empresa, neste caso a Santa Casa da Misericórdia de Lisboa (SCML). A metodologia utilizada na concre

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Janečková, Jana. "Analýza destinačního managementu na Ostravsku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197297.

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The diploma thesis Analysis of destination management in the Ostrava region is about relations between the Ostrava tourist region and tourism itself. Formerly-by-tourism-untouched region has experienced development of the tourism industry and this fact has lead to a need of an effective tourist destination management approach. The destination marketing and management is not done by one superior institution but it is performed by many subjects. The most important ones are the Ostrava city and the Moravian-Silesian Region. The thesis analyzes their planned and realized projects and destination p

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Bellido, Caffo Sandra Paola, and Núñez Mónica Andrea Olarte. "Estrategia de Inbound Marketing en social media y su relación con la decisión de compra online en tiendas por departamento en el rubro de la moda." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653523.

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El objetivo de esta investigación es estudiar si existe una relación y de qué tipo entre la estrategia de Inbound Marketing en el social media y la decisión de compra online. Este estudio es relevante debido a que permitirá comprobar que las acciones del Inbound Marketing están relacionadas positivamente con la decisión de compra online en las tiendas por departamento en el rubro de la moda. Las acciones a considerar para la investigación son las siguientes: atracción, conversión, generación de leads, seguimiento de leads y por último, fidelización. El público objetivo para el estudi

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Blakey, Paul Andrew. "Marketing of small visitors attractions in the North West of England." Thesis, University of Manchester, 2004. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.676539.

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Håkansson, Andreas, and Peter Jankevics. "Investor Relations : Viewed from a marketing perspective." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-340.

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<p>Introduction: When the American investment bank Morgan Stanley suddenly decide to increase their target stock price of the Ericsson stock by 100 percent, it became the point of origin for our interest in investor relations. In this particular case the increase of target stock price was announced right after new Morgan Stanley analysts started covering the stock. Why this tremendous increase in target stock price, we will probably never know. Perhaps the new analysts perceived the information disclosed from Ericsson’s investor re-lations function different from the prior analyst, and ended u

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Gummesson, Sandra. "Employer Branding- Attracting Employees to the area of GGV." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-35646.

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Abstract Background: Although the area of Gnosjö, Gislaved and Värnamo (GGV) have many companies it still lacks of highly educated people. The three municipalities are underrepresented of highly educated employees in relation to population, thus being able to attract and keep employees are a crucial part for the survival of the companies. The new younger generation, generation Y, is different from previous generations as they demand more from their employer and change jobs more frequently than previous generations thus the employer branding and internal marketing strategies must b

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Mulenga, Christopher, and Emmanuel Mukuka. "Improving the awareness in Finland of Zambia's diverse tourism attractions." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-188.

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<p>Tourism is one of Zambia’s undeveloped economic sectors, which if developed and marketed globally would provide employment, foreign exchange and international recognition. The purpose of this study was to find out how Zambia National Tourist Board could improve the awareness in Finland of Zambia's diverse tourism attractions and how Zambia is positioned in Finland as a tourist destination in Southern Africa. Primary data was collected by using long face to face interviews with members of the Association of Finnish Travel Agents, selected members from societies and clubs promoting adventure

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Pissoort, Véronique. "Visitor segmentation of arts festivals : a comparative study of three events / Véronique Pissoort." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1298.

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Panda, Swati. "Attracting the Right Partner: Signaling in Business-to-Business Relationships." Thesis, University of North Texas, 2020. https://digital.library.unt.edu/ark:/67531/metadc1707248/.

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In the pre-relationship exploration stage of a business-to-business (B2B) relationship, firms find it difficult to evaluate other parties because of the prevalence of information asymmetry. Firms must make informed decisions, otherwise, they end up in a contentious long-term relationship, which adversely affects the performance of both sides. While majority research on B2B relationships is focused in the post-relationship phase, very little has been done to identify strategies that firms can adopt to signal their firm characteristics in the pre-relationship phase. This is important, as such si

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Nieminen, Suvi, and Mwendwa Mazengo. "What makes Finnish companies use inbound marketing and why blogger is the most attractive collaboration partner." Thesis, Umeå universitet, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-117179.

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In our ever-changing world it is extremely important to stay on top what comes to marketing and doing business. Companies needs consistently find new ways to market their products in order to keep interest of the consumer. The use of inbound marketing, especially social media platforms such as blogs, Instagram and Facebook, have increased in the past few years within start-ups as well as bigger organizations. Finland has just recently approximately 3 years ago started to see the potential of using blogs as a new way of researching customers. This “new” boom in marketing has opened up doors for

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Grigoriadou, Kiriaki Kicki. "Greece: an attractive destination : Striving towards development or failure?" Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-25056.

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Greece is a well-known and recommended summer destination since the 1800’s. Greece have has its ups and downs however, travelers have always visited the country. When the economic crisis hit the country a reduction in the numbers of travelers and how those travelers spent their money differently became visable. In social media Greece were presented as an unattractive and unsafe destination to be in. Despite that Greece has developed and went from a stagnation phase to a rejuvenation phase. The Greek economy crisis hit the country hard and Greece did not want to lose its largest source of incom

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Albarino, Laurie Ann. "Nonprofit Leader External Communication Strategies to Attract New Donors." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7853.

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Approximately 64% of nonprofit leaders struggle to connect with supporters through fund initiatives alone, and 59% of nonprofit leaders lack the marketing communication capability to attract new donors. Fundraising is vital to nonprofit organizations' sustainability and essential for successfully attracting new donors. The purpose of this qualitative single case study was to explore effective external communication strategies used by 3 southern California nonprofits through the conceptual lens of the integrated marketing communications theory. Data were gathered using semistructured interviews

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Ardelet, Massieu Caroline. "Les parfums plaisants rendent-ils toujours les lieux et les produits plus attractifs? : Le rôle de l'imagerie mentale." Paris 9, 2011. https://portail.bu.dauphine.fr/fileviewer/index.php?doc=2011PA090082.

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Wu, Fan. "Attracting the 'sojourner' : insights into cross-cultural arts marketing through a case study of Chinese theatre in the UK." Thesis, University of Leeds, 2018. http://etheses.whiterose.ac.uk/20723/.

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This thesis investigates Chinese theatre in the UK as a case study to address a significant gap in the academic literature regarding strategic cross-cultural arts marketing. Specifically, by understanding the audiences of Chinese theatre in the UK and critically investigating the current marketing strategies of theatre production companies, the thesis explores the following questions: 1) Who constitutes the audience for Chinese theatre in the UK? 2) What motivates their attendance? 3) How do they articulate their experiences of Chinese theatre? 4) What are their post-performance intentions? Re

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Hemström, Oskar, Joakim Luu, and Ulrik Unenge. "Attracting Chinese Tourism : How Sweden can gain a larger share of the Chinese outbound tourism." Thesis, Jönköping University, JIBS, EMM (Entrepreneurship, Marketing, Management), 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-513.

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<p>The Chinese outbound tourism is expected to boost within a near future. Recently the market has been very closed due to legislation but as China develops and people are getting richer the demand for travelling abroad increases and the government has to let go of the regulations.</p><p>In order for the Swedish tourism industry to benefit from the growing market, Sweden has to increase the awareness of the nation as a destination among the Chinese.</p><p>Through qualitative research we aim investigate how Sweden through nation branding and marketing can increase its share of the Chinese outbo

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Braunová, Natálie. "Gamifikace a její využití v marketingu atraktivit cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-203877.

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The aim of the Master thesis is to design the tourist product with elements of gamification for a chosen tourist attraction in the Czech Republic including its implementation. The project partner is Tachov castle which is situated is the town of the same name in the tourist area of Český les. The theoretical part of the thesis is included in the first three chapters, the chapter number four guarantees the transition between theoretical and practical part and the practical part is contained in the chapter number five and six. The theoretical part consists of the general terms which are related

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Deilert, Veronica, and Melis Satir. "Icehotel : Resan du minns!" Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-24676.

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Syfte: Den här studien undersöker hur företaget Icehotel arbetar med marknadsföring samt vad som lockar turisten att besöka denna turistattraktion. Vi har valt att studera och forska närmare kring människans fem sinnen, vilket består av syn, ljud, lukt, smak och känsel. Metod: I denna studie arbetar vi med kvalitativa metoder. Vi har utfört en deltagande observation på plats för att kunna få en djupgående förståelse för hur de fem sinnena påverkas under vistelsen. En stor del av empirin består av information som vi har fått genom email- och kvalitativa intervjuer. Det är sju informanter som ha

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Jones, Mandy. "The effectiveness of marketing communication strategies employed by universities and technikons in the Cape Peninsula with specific reference to career exhibitions and open days in attracting first-year students." Thesis, Peninsula Technikon, 2002. http://hdl.handle.net/20.500.11838/1706.

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Thesis (MTech (Marketing))--Peninsula Technikon, 2002.<br>The challenges presented by the restructuring of higher education through The National Plan for Higher Education and the implementation of the National Qualifications Framework will create new possibilities for tertiary institutions. Tertiary institutions will have to be creative and innovative over the next five years to meet these challenges. The National Qualifications Framework will endeavour to provide learners with mobility and easier access to education and training. Competition will be intense and tertiary institutions will have

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Jarl, Mathilda. "WHAT ATTRACTS GEN Z? : A thesis about how companies strategically are attracting generation Z with IT/digital related competence through their Employer Branding." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-37441.

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With a new generation entering the labour market, HR departments struggle to stay attractive. The talents are hard to attract and even harder to maintain. The importance of employer branding is therefore essential for both the employer and the seekers, in order to become a match. The generation Z desires to make a change and it is up to the employer to give them the opportunity to influence and make an impact.

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Carlzén, Carin. "Kan en lockande och informativ webbplats marknadsföra ett bibliotek? : tankar om webbplatsens roll i stadsbiblioteks marknadsföring = [Can an attractive and informative web site function as marketing source for a library?] : [thoughts about the role of the web site in the marketing of public libraries] /." Borås : Högsk. i Borås, Bibliotekshögskolan/Biblioteks- och informationsvetenskap, 2004. http://www.hb.se/bhs/slutversioner/2004/04-27.pdf.

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Johansson, Lisa, and Hanna Eriksson. "Attrahera och behålla personal : En studie om attraktivitet på Högskolan Dalarna." Thesis, Högskolan Dalarna, Personal och arbetsliv, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:du-27758.

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Flera forskare skriver om vikten av att vara en attraktiv arbetsgivare, som idag är viktigare än någonsin, speciellt när konkurrensen om personal ökar. Genom att skapa ett attraktivt arbetsgivarvarumärke ökar chanserna att attrahera och behålla kompetent personal (Ehrenborg & Höglund, 2016). Tidigare forskning visar att flera olika faktorer är viktiga att ta hänsyn till i arbetet mot att skapa ett starkt arbetsgivarvarumärke, faktorer som bland annat motivation och intern marknadsföring (Grönroos, 1996; Lievens, 2007). I följande studie undersöks Högskolan Dalarnas attraktivitet som arbets

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Шуюань, Ч., та Z. Shuyuan. "Развитие е-коммерции как инструмента маркетинга для удовлетворения потребностей китайского рынка : магистерская диссертация". Master's thesis, б. и, 2020. http://hdl.handle.net/10995/94602.

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Электронная коммерция вносит новые качественные элементы в современный бизнес, которые способствуют: росту конкуренции; персонализации взаимодействия; экономии затрат. Современные предприятия должны иметь возможность изучать и использовать инструменты электронной коммерции для маркетинга. В этом исследовании будет изучена теория электронной коммерции, чтобы понять ее природу и особенности развития; исследовать инструменты э-коммерции как связь потребителей и маркетологов и модель электронной коммерции Xiaomi; исследовать факторы, влияющие на поведение китайской онлайн-покупателя; разработка пр

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Tai, Yi, and 戴依. "EXPLORING THE ATTRACTION OF TOURIST DEVELOPMENTS IN WU-LAI BY EXPERINGTIAL MARKETING." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/00613014734170435937.

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碩士<br>南華大學<br>旅遊事業管理學研究所<br>92<br>For the forthcoming era of experiencing the leisure life, I start the research form the viewpoint of experiencing marketing , and analyze the traveling plan from five faces including feeling, emotion, thinking, action, and connection in order to plan good travels that bring pleasant and unforgettable memories to customers. Wu-Lai was selected as the investigation object for the research. The research was conducted by the experience patterns, the traveling attributes, the attraction of sightseeing spots, the degree of satisfaction as well as the rate of re-trav

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"Study of the attraction effect under different time and justification conditions." Tulane University, 2003.

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This study examines time pressure and justification as a potential alternative explanation for the attraction effect. This study tests the possibility that, in some cases when conditions such as low time pressure and expectations of future questioning (justification) are present, the attraction effect can be explained by a processing strategy based on a large number of attributes. In other cases, when high time pressure and low justification are present, the attraction effect can be explained by a processing strategy based on a few number of attributes. Five studies were conducted to test the

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Solovská, Petra. "Personální marketing se zaměřením na získávání absolventů." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-308279.

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This diploma thesis refers to the topic of personnel marketing focused on graduates' attraction. In theoretical part it describes concepts of personnel marketing, its components, tools and parts, then it focuses on personnel marketing in a context of social system of organization and on specifics of graduates. The empirical part is searching for answers why is it important for organizations to attract graduates, which methods of personnel marketing are used to attract them, what is the strategy of personnel marketing in the area of graduates' attraction and if organizations have problems in th

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Albuquerque, Tiago Pereira de. "Strategic marketing on museum audience attraction – a comparative study between Portugal and the UK." Master's thesis, 2018. http://hdl.handle.net/10400.8/3827.

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Museums play a key role in society, they present tangible and intangible heritage, embrace cultural trends and educate multitudes worldwide. Museums impact the economy contributing with jobs creation, investments flow and increasing the Gross Domestic Product. The purpose of this study is to investigate how museums attract a wider audience in an ever-changing world. A questionnaire and semi-structured interviews were applied in two organizations in Portugal and in the United Kingdom to verify the strategies used by these organizations to be active and attractive to different types of au

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Chen, Ko Chien, and 甄克堅. "Innovative marketing on the perceived value of research and tourism attraction on the tourist facility." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/93858204279340847087.

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碩士<br>中國科技大學<br>運籌管理研究所<br>99<br>Innovative marketing on the perceivedValue of research and tourism attraction On the tourist facility Abstract In this study, "innovation marketing " used in the factory tour and tourism attraction on theperceived value of the association, the study of innovation in the use of industry marketingfor tourism attraction and the influence of perceived value; of more than 20 years of age to be Interview A random sample survey carried out to obtain 289 questionnaires; found the factory tour of the young people and tourists with a college of education level

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Ni-Wei, Liou, and 劉妮薇. "Effects of Social Responsibility and City Marketing on City Attraction: Using Taichung City as an Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/jpgmzy.

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碩士<br>國立勤益科技大學<br>企業管理系<br>103<br>In recent years, social responsibility has become an important issue. Social responsibility tends to be associated with enterprises, and the social responsibility of cities is rarely discussed. Due to cities being non-profit enterprises, the social responsibility of cities and people’s perception will influence future development. Through a literature review and empirical analysis, this study explored the effects of the social responsibility of cities, as well as city marketing on city attraction. This study treated people who lived in Taichung City as the sub

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