Log in

Relevant bibliographies by topics / Marketing attraction / Journal articles

To see the other types of publications on this topic, follow the link: Marketing attraction.

Journal articles on the topic 'Marketing attraction'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Marketing attraction.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Regina Ratna Bawamenewi, Harisan Boni Firmando, Mery Silalahi, Robert J.T. Sitio, and Tio Rj Nadeak. "Strategi Pemasaran Objek Wisata Taman Doa Bunda Maria Kota Gunungsitoli Kabupaten Nias." Jurnal Mahasiswa Kreatif 1, no. 6 (2023): 01–23. https://doi.org/10.59581/jmk-widyakarya.v1i6.1466.

Full text

Abstract:

This research aims to find out the marketing strategy of the manager of the Mother Mary's Prayer Park tourist attraction and what obstacles the local tourist attraction manager faces in marketing the religious tourist attraction of the Mother Mary's Prayer Park. Mother Mary's Prayer Park is a religious tourism site with Catholic nuances. This type of research is descriptive research with a qualitative approach. The informants in this research are tourism managers, tourism offices, employees and tourist visitors. The data collection methods used are the observation method, interview method, doc

APA, Harvard, Vancouver, ISO, and other styles

2

Rahmawati, Yuli Diani, Agus Rahayu, Puspo Dewi Dirgantari, and Nandi Nandi. "Marketing Strategy of Geopark Ciletuh Palabuhanratu Tourist Attraction." Jurnal Geografi Gea 21, no. 1 (2021): 26–37. http://dx.doi.org/10.17509/gea.v21i1.30618.

Full text

Abstract:

West Java is a province that has many mainstay tourist attractions in Indonesia. Sukabumi is a district in West Java that has one of the tourist attractions that has been inaugurated as a part of the UNESCO Global Geopark Network (UGGN) in 2018, this area opens the opportunity to become a leading destination in West Java and even nationally. The tourist attraction of the Ciletuh Palabuhanratu Geopark offers natural and cultural attractions that can be explored in geological diversity, biological diversity, and cultural diversity. The number of tourists visiting the Ciletuh Palabuhanratu Geopar

APA, Harvard, Vancouver, ISO, and other styles

3

Marsono, Marsono. "BLEBERAN TOURIST VILLAGE OF GUNUNG KIDUL: COMPONENT ANALYSIS OF ITS ATTRACTION, PRODUCT, MANAGEMENT AND MARKETING." Journal of Business on Hospitality and Tourism 2, no. 1 (2016): 467. http://dx.doi.org/10.22334/jbhost.v2i1.81.

Full text

Abstract:

The need to live naturally with the principal of ‘going back to nature’ has resulted in development of new tourist attraction: the tourist village. Village potentials such as varied natural attractions, friendly local people, unspoiled natural setting and fresh air are among attractions for the tourists. This research is aimed primarily at revealing tourist attraction elements of the products, the management, the product itself and its marketing in Bleberan Tourist Village of Playen, Gunung Kidul Regency, Yogyakarta Special Region. The primary data cover all activities from its launching in 20

APA, Harvard, Vancouver, ISO, and other styles

4

Mahendrayani, I. Gusti Ayu Putu Seri, and Ida Bagus Suryawan. "Strategi Pemasaran Daya Tarik Wisata Untuk Meningkatkan Jumlah Kunjungan Wisatawan Ke Daya Tarik Wisata Sangeh Kabupaten Badung Provinsi Bali." JURNAL DESTINASI PARIWISATA 5, no. 2 (2018): 240. http://dx.doi.org/10.24843/jdepar.2017.v05.i02.p09.

Full text

Abstract:

Tourist attraction Sangeh is a tourist place on the island of Bali which is located in the village of Sangeh, District Abiansemal, Badung, Bali Province. Tourist attraction Sangeh present in the form of points ash long tail macaques, Pala Forest, and Pura Bukit Sari as its appeal. The number of tourists who visited Travel Attractions Sangeh from time to time experienced an increase after falling dramatically in 2012, amounting to 54 637 people, but the increase in the number of tourists is still quite slow and when compared with the visit of the peak that occurred in 2009 amounted to 225 672 p

APA, Harvard, Vancouver, ISO, and other styles

5

Wicakso, Anggit Dwi, and Noveri Faikar Urfan. "Evaluasi Strategi Komunikasi Pemasaran pada Program Java Ballon Attraction 2022 oleh Dinas Pariwisata dan Kebudayaan Kabupaten Wonosobo." Jurnal Indonesia : Manajemen Informatika dan Komunikasi 5, no. 3 (2024): 2201–15. http://dx.doi.org/10.35870/jimik.v5i3.857.

Full text

Abstract:

Java Ballon Attraction is an activity created as a collaboration between the Wonosobo Regency Tourism and Culture Office and the Wonosobo Balloon Community. Java Balloon Attraction is an activity that displays sizeable hot air balloon attractions with various motifs being tethered. This is done so as not to disrupt flight traffic. The balloon attraction forms various tourist formations in Wonosobo Regency, such as the shape of Mount Sindoro, Telaga Menjer, and other tourist attractions. The Wonosobo Regency Tourism and Culture Office organized this annual activity, which started in 2019. This

APA, Harvard, Vancouver, ISO, and other styles

6

Sulistyo, Agung, Suhartapa Suhartapa, and Alif Wibowo. "Implementasi Marketing Mix pada Objek Wisata Dira Park Ambulu dalam Menciptakan Pengelolaan Berkelanjutan." Tourism Scientific Journal 8, no. 1 (2022): 12–28. http://dx.doi.org/10.32659/tsj.v8i1.217.

Full text

Abstract:

Tourism is an important contributor to the regional economy. This condition confirms that tourism needs to be well prepared. The presence of the COVID-19 pandemic has had an impact on all sectors, including tourism. This situation is characterized by a decrease in the number of tourist visits, both local and foreign. Another impact of the pandemic is the lack of management focus on managing tourist attractions. These conditions directly affect the implementation of marketing strategies in achieving management targets. The purpose of this study is to analyze the application of the 7p marketing

APA, Harvard, Vancouver, ISO, and other styles

7

Sinaga, Elizabeth M. R., Ida Ayu Suryasih, and I. Made Bayu Ariwangsa. "Strategi Pemasaran Daya Tarik Taman Wisata Iman Sitinjo Kabupaten Dairi Sumatera Utara." JURNAL DESTINASI PARIWISATA 11, no. 1 (2023): 167. http://dx.doi.org/10.24843/jdepar.2023.v11.i01.p22.

Full text

Abstract:

The attraction of Taman Wisata Iman Sitinjo is one of the attractions that is currently pursuing marketing activities. The lack of promotional media as a means of marketing products and the lack of market from among tourists make the attraction of Taman Wisata Iman Sitinjo less well known by the wider community. The importance of marketing strategy is as a means of introducing, communicating, and marketing the attractiveness value of Taman Wisata Iman Sitinjo to be directed and effective. Therefore, this research is important to be carried out and aims to determine the internal and external fa

APA, Harvard, Vancouver, ISO, and other styles

8

Pratisti, Cahyani, Anggraini Anggraini, and Yusminar Wahyuningsih. "MENINGKATKAN MINAT KUNJUNG ULANG WISATAWAN MELALUI PENERAPAN EXPERIENTAL MARKETING PADA OBJEK WISATA BUATAN DI BANDAR LAMPUNG." Jurnal Manajemen & Bisnis Jayakarta 6, no. 01 (2024): 134–44. http://dx.doi.org/10.53825/jmbjayakarta.v6i01.280.

Full text

Abstract:

ABSTRACT Intention to revisit is an essential indicator for managers of tourist attractions, tourism activists, and tourism offices in a country. As we know, the income from the tourism sector is quite large for Indonesia and continues to grow. One kind of tourist attraction that could be develop is an artificial tourist attraction. One method to attract tourists that are widely developed is experiental marketing. This method was adopted in various provinces in Indonesia such as Bali, Bandung, and Yogyakarta, but unfortunately not yet in Lampung. This survey of 150 tourists used purposive samp

APA, Harvard, Vancouver, ISO, and other styles

9

Amin, M. Ali Syamsuddin, and Peri Priansah. "Marketing Communication Strategy To Improve Tourism Potential." Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences 2, no. 4 (2019): 160–66. http://dx.doi.org/10.33258/birci.v2i4.575.

Full text

Abstract:

One of the main cultural attractions and the main attraction of tourism in the Kuningan regency is Curug Putri Palutungan. The tourism potential of the Kuningan regency was also supported by good access and transportation facilities. To reach the tourist attraction area that once was separated by many rivers, several bridges were built to facilitate tourists the tourist attraction. The tourist potential of the Curug Putri Palutungan is a mixture of the natural charm of mountainous forests and clear waterfalls, backed by a fresh mountain air that challenges you to explore the nature of the myst

APA, Harvard, Vancouver, ISO, and other styles

10

Bence-Kiss, Krisztina, and Orsolya Szigeti. "Krishna consciousness in Europe: The way farming communities became the focal points of marketing." Applied Studies in Agribusiness and Commerce 14, no. 3-4 (2020): 13–24. http://dx.doi.org/10.19041/apstract/2020/2-3/2.

Full text

Abstract:

Krishna Consciousness is regarded as one of the most successful new religious movements in terms of marketing in the Western World. The aim of this research was to identify and analyze the marketing strategy the members of the Krishna-conscious community apply in Europe via content analyses, field research observations and in-depth interviews. The marketing mix of services marketing (7P) are often suggested to be applied by religious communities as well, however, this concept has boundaries due to the principles of the religions, which may not be altered for the sake of marketing. The research

APA, Harvard, Vancouver, ISO, and other styles

11

Anjomrouz, Elaheh, Saeid Dehyadegari, Khaterehsadat Hosseini, and Hoda Anjomrouz. "The role of urban branding to attract foreign tourists." Independent Journal of Management & Production 12, no. 1 (2021): 310–28. http://dx.doi.org/10.14807/ijmp.v12i1.1285.

Full text

Abstract:

In today's world, Abstract City-marketing and urban-branding strategies play an essential role in the tourism industry. Tourism activists compete with each other to attract more tourists to their attractions. In promoting a touristic attraction, branding, both physical and spiritual aspects are crucial. Developing tourism infrastructures, built heritage, iconic architecture is essential as well as reinforcement of historical references, an attractive way of life, or cultural values. Since Certain cities are attracting all of the assets and the attention, while others are becoming more or less

APA, Harvard, Vancouver, ISO, and other styles

12

J. Milberg, Sandra, Mónica Silva, Paulina Celedon, and Francisca Sinn. "Synthesis of attraction effect research." European Journal of Marketing 48, no. 7/8 (2014): 1413–30. http://dx.doi.org/10.1108/ejm-07-2012-0391.

Full text

Abstract:

Purpose – The purpose of this paper is to extend the conclusions of a previous synthesis of attraction effect research (1995), focusing on the influence of background and design variables on the magnitude of the effect, and to identify additional factors that question the effect’s practical market relevance. Design/methodology/approach – Meta-analysis and moderator analysis (meta-regression) are used to summarize the findings and assess the explanatory power of background variables on the magnitude of the attraction effect. Findings – Analyses indicate significant effects for procedure and the

APA, Harvard, Vancouver, ISO, and other styles

13

Garrod, Brian, and David Dowell. "Experiential Marketing of an Underground Tourist Attraction." Tourism and Hospitality 1, no. 1 (2020): 1–19. http://dx.doi.org/10.3390/tourhosp1010001.

Full text

Abstract:

The theory of the ‘experience economy’ contends that consumers no longer achieve satisfaction from consuming products but from the experiences they receive while doing so. Producers should therefore actively manage the four experience ‘realms’ of their product offerings—entertainment, education, aesthetics and escapism—to provide optimal experiences for their customers. In the case of tourist attractions, however, there is insufficient direct empirical evidence to substantiate this recommendation. This study therefore sets out to test the notion of the experience economy in the context of a to

APA, Harvard, Vancouver, ISO, and other styles

14

Xu, Jing (Bill), Kim Ieng Loi, and Weng Hang Kong. "The effects of perceptions of flagshipness and iconicity on word of mouth for attractions and destinations." Journal of Vacation Marketing 26, no. 1 (2019): 96–107. http://dx.doi.org/10.1177/1356766719867387.

Full text

Abstract:

Many destination loyalty studies have explored the antecedents of loyalty and the related relationships. Few studies have attempted to show how the specific attributes of a destination, such as visitor attractions, affect destination loyalty. This study fills the gap by investigating how word of mouth about a destination, a meaningful surrogate of loyalty in the international tourism market, can be developed through perceptions of the destination’s tourist attractions. Further, a new way of differentiating attractions through the perception of flagshipness and iconicity is identified. Using Ma

APA, Harvard, Vancouver, ISO, and other styles

15

Kim, Kwon-Soo. "The effects of interpersonal attraction on service justice." Journal of Services Marketing 32, no. 6 (2018): 728–38. http://dx.doi.org/10.1108/jsm-06-2017-0200.

Full text

Abstract:

Purpose This study aims to examine the effects of physical attraction, social attraction and task attraction, which are interpersonal attraction components of service staff, on interactional justice, procedural justice and distributive justice, all of which are components of service justice. Design/methodology/approach This study was conducted after deriving measurement tools through two preliminary studies. The research sample was made by those who have visited the restaurant where the service staff provides services directly to the customers. Respondents were instructed by investigators to c

APA, Harvard, Vancouver, ISO, and other styles

16

Erni, Yuniarti, Fitriani Meta Indah, Sumantri Iman, Soeryamassoeka S. B, and Hernovianty F. R. "SUPPLY AND DEMAND ANALYSIS OF BATU BURUNG BEACH TOURISM OBJECT IN SINGKAWANG, WEST KALIMANTAN." Jurnal Teknik-Sipil 22, no. 1 (2022): 12. http://dx.doi.org/10.26418/jtsft.v22i1.54349.

Full text

Abstract:

Singkawang City West Kalimantan Province has one of the natural attractions of the beach is Batu Burung Beach. The attraction of this object is the panorama of the beach with granite stones which is based on the history as the gathering place of birds. The attraction of Batu Burung Beach has not been the main destination for tourists, because it has not been developed properly and realized optimally. The factor that hinders the development of tourist attractions is marketing so that not many tourists know about the existence of this attraction. This research purposed to analyse the potential o

APA, Harvard, Vancouver, ISO, and other styles

17

Erni, Yuniarti, Fitriani Meta Indah, Sumantri Iman, Soeryamassoeka S. B, and Hernovianty F. R. "SUPPLY AND DEMAND ANALYSIS OF BURUNG BATU BEACH TOURISM OBJECT IN SINGKAWANG, WEST KALIMANTAN." Jurnal Teknik Sipil 22, no. 1 (2022): 12. http://dx.doi.org/10.26418/jtst.v22i1.54349.

Full text

Abstract:

Singkawang City West Kalimantan Province has one of the natural attractions of the beach is Batu Burung Beach. The attraction of this object is the panorama of the beach with granite stones which is based on the history as the gathering place of birds. The attraction of Batu Burung Beach has not been the main destination for tourists, because it has not been developed properly and realized optimally. The factor that hinders the development of tourist attractions is marketing so that not many tourists know about the existence of this attraction. This research purposed to analyse the potential o

APA, Harvard, Vancouver, ISO, and other styles

18

Begmurodovich, Khazratqulov Azizbek. "Expanding the Attraction of Tourism in The Zamin District." Journal of Social Sciences and Humanities Research Fundamentals 5, no. 4 (2025): 175–78. https://doi.org/10.55640/jsshrf-05-04-28.

Full text

Abstract:

This study explores the potential for expanding tourism in the Zamin District, highlighting its rich cultural heritage and natural landscapes. Despite significant assets, challenges such as inadequate infrastructure, limited marketing, and community engagement hinder growth. Surveys and interviews reveal that most potential visitors are unaware of Zamin as a destination. Findings emphasize the importance of improving transportation, enhancing community involvement, and promoting sustainable practices. By adopting strategic marketing and leveraging local assets, Zamin can attract more tourists,

APA, Harvard, Vancouver, ISO, and other styles

19

SURJO, WIDODO, RIYADI SLAMET, and SUMIATI. "THE EFFECT OF PENTAHELIX ROLE AND DIGITAL MARKETING ON TOURISM DESTINATION IMAGE, TOURIST ATTRACTION, TOURISTS REVISIT INTEREST TO BATU CITY." Seybold Report Journal 18, no. 08 (2023): 1073–92. https://doi.org/10.5281/zenodo.8297107.

Full text

Abstract:

<strong>Abstract</strong> This study aims to examine and analyze the influence of the role of pentahelix, digital marketing, image of tourist destinations and tourist attractions on the interest of returning tourists in Batu City. The population of this study is the population in this study are visitors to Batu City tourism object. A sample of 100 was selected using the Proportional Sampling technique. The hypothesis was tested using a structural equation model (SEM) with the help of the AMOS program. The results showed: (1) the role of pentahelix has a significant effect on the image of touri

APA, Harvard, Vancouver, ISO, and other styles

20

Bahri, Syamsul, and Kholifatul Husna Asri. "Tourism Marketing Strategy to Increase Tourist Attraction in Islamic Perspective." ALIF 3, no. 1 (2024): 1–6. http://dx.doi.org/10.37010/alif.v3i1.1718.

Full text

Abstract:

The focus of this research is the marketing strategy concept carried out by the Papalidan Village tourism manager in Telukpinang village from an Islamic economic perspective. As well as what factors become obstacles in carrying out marketing strategies by Papalidan village tourism managers. The Papalidan tourist attraction is a tourist attraction in Bogor which is located in Teluk Pinang Village, Ciawi District, Bogor Regency. The Papalidan tourist attraction is present in the form of a river (white water rafting). The number of tourists visiting the Papalidan tourist attraction has increased

APA, Harvard, Vancouver, ISO, and other styles

21

Rahmi Setiawati, Margareta Manalu, Ngurah Rangga Wiwesa, and Lailul Mona. "MYTH AS ENTERTAINMENT ATTRACTION IN KOMODO-LABUAN BAJO ISLAND TOURISM PRODUCT MARKETING COMMUNICATION." Proceedings Of International Conference On Communication Science 2, no. 1 (2022): 435–46. http://dx.doi.org/10.29303/iccsproceeding.v2i1.88.

Full text

Abstract:

Myth is a flexible form of communication by oral means, which has developed traditionally by word of mouth through stories, which can be an entertainment attraction for tourists. One of them is Komodo Island, Labuan Bajo which is a tourist attraction is Komodo which is included in the 7 wonders of the world (Seven wonders) and a growing myth that Komodo was born from a daughter who has twin sons, namely humans and Komodo stars, who were given the name "Orah." The purpose of this study is the meaning and function of myths that develop into tourist attractions, namely the experience of being clo

APA, Harvard, Vancouver, ISO, and other styles

22

Heru Aldi Hendrawan Barutu, Rusmauli Simbolon, Ade Putera Arif Panjaitan, Bambang T.J Hutagalung, and Tio R J Nadeak. "Upaya Pengelolaan dan Pengembangan Objek Wisata Pantai Batu Gajah Kabupaten Tapanuli Tengah." Jurnal Ilmiah Dan Karya Mahasiswa 2, no. 5 (2024): 201–22. https://doi.org/10.54066/jikma.v2i5.2501.

Full text

Abstract:

This research aims to analyze efforts to manage and develop the Batu Gajah Beach tourist attraction and to identify the challenges faced in managing and developing the Batu Gajah Beach tourist attraction. This research uses a qualitative research method with a descriptive approach and data collection techniques through observations, interviews and documentation of several informants, namely managers, the community and tourists. Researchers describe that the Batu Gajah Beach tourist attraction has attractive tourism potential with its natural scenery, as well as management efforts in managing a

APA, Harvard, Vancouver, ISO, and other styles

23

Rikah, Rikah, Damayanti Damayanti, and Ari Susanti. "PEMASARAN DAN PENGEMBANGAN OBJEK KAWASAN WISATA BALONGAN REMBANG MELALUI DESTINATION BRANDING." Fokus ABDIMAS 2, no. 2 (2023): 123–27. https://doi.org/10.34152/abdimas.2.2.123-127.

Full text

Abstract:

This community service program is carried out in the Balongan Kragan beach area in Rembang Regency. One of the problems or weaknesses faced by Partners is the low level of knowledge about marketing management and the limited application of marketing management in developing tourist attractions. So the team formulated a program to develop the Balongan beach tourist area through destination branding. Holding marketing management training, one of which is discussion and mentoring for partners, namely managers of the Balongan Beach tourist area. The material provided in tourism marketing and devel

APA, Harvard, Vancouver, ISO, and other styles

24

Valentin Puma, Javier Daniel, Hector Miguel Manriquez Zapata, Flor Itala Espitia Sosa, Marco Antonio Odar Puse, Marco Antonio Ramirez Galvez, and Yesenia Paulina Valentin Huanaco. "Marketing plan to improve business positioning." Universidad Ciencia y Tecnología 27, no. 120 (2023): 104–13. http://dx.doi.org/10.47460/uct.v27i120.738.

Full text

Abstract:

 This paper analyzes marketing from the perspective of public land transport companies. The study includes a review of the current situation of transport companies. From this reality, a proposed marketing plan promotes customer attraction, improvements in customer service, and the inclusion of partners committed to the company's growth and development. The results show that a proper marketing plan can grow the business while projecting an attractive image to the transport sector. In addition, it was observed that marketing and its implementation can change how users perceive the company

APA, Harvard, Vancouver, ISO, and other styles

25

Sulistyo, Agung, and Rosalina Nur Annisa. "Tourism Marketing 3.0 on Mangunan Orchad to Create SustainableTourism in Yogyakarta." Global Research on Tourism Development and Advancement 3, no. 1 (2021): 1–9. http://dx.doi.org/10.21632/garuda.3.1.1-9.

Full text

Abstract:

The concept of Tourism Marketing 3.0 has been applied by several tourist destinations in the world to attract tourist visits. The indicators used are Technology Change, Political Legal Change, Economic Change, Socio-Culture Change and Market Change. The number of tourist attractions popping up in Yogyakarta encourage managers to set the right strategies and plans so that the tourist attraction of the Mangunan Orchard is increasingly in demand. The purpose of this study is to analyze the application of the concept of Tourism Marketing 3.0 on the tourist attraction of the Mangunan Orchard, in or

APA, Harvard, Vancouver, ISO, and other styles

26

Mahdavi, Akbar, Mohammad Tagizadeh, and Ramazan Ahmadi. "Investigating the Effect of Advertising on Attracting Customers of Sports Clubs in Karaj City." Journal of Economics and Technology Research 3, no. 4 (2022): p1. http://dx.doi.org/10.22158/jetr.v3n4p1.

Full text

Abstract:

The purpose of this research was to investigate the mediating role of charitable marketing in the effect of advertising on attracting customers of sports clubs in Karaj city. The research method was applied descriptive which was conducted by field method using questionnaire. The statistical population included the athletes of sports clubs in Karaj city. The sample size was determined as 332 people based on Morgan’s table. The measurement tools included advertisement questionnaire (Moghimi & Ramezani, 2007) and customer attraction questionnaire (Ravanbakhsh, 2019). Content and face validity

APA, Harvard, Vancouver, ISO, and other styles

27

Poulsen, Malene Haahr, and Gde Indra Bhaskara. "Pemasaran Dan Persaingan Sofitel Bali Nusa Dua Beach Resort Sebagai Sebuah Atraksi Wisata." JURNAL DESTINASI PARIWISATA 7, no. 2 (2019): 251. http://dx.doi.org/10.24843/jdepar.2019.v07.i02.p07.

Full text

Abstract:

   This research takes place in Sofitel Bali Nusa Dua Beach Resort. It aims to analyse the marketing and competition of Sofitel Bali as a tourist attraction. This is achieved by using the concept of marketing mix and Porter ?s Five Forces. The research of a hotel as a tourist attraction is conducted, because a hotel does not only serve as a place to sleep, rather does it serve a bigger role in the destination by giving the tourist an experience based on the product offered. This research uses both qualitative and quantitative data collected through observation and interviews

APA, Harvard, Vancouver, ISO, and other styles

28

Utama, I. Gusti Bagus Rai, Putu Chris Susanto, Christimulia Purnama Trimurti, and Ni Putu Dyah Krismawintari. "The market potential and financial feasibility of cable car tourist attraction development in Pelaga, Bali, Indonesia." International Journal of Advances in Applied Sciences 11, no. 4 (2022): 373. http://dx.doi.org/10.11591/ijaas.v11.i4.pp373-382.

Full text

Abstract:

<span>The purpose of this work is to carry out consumer and investor behavior through a feasibility study of cable car tourist attractions in agritourism in Pelaga Village, Petang district, which focuses on studying marketing and financial perspective. This research uses observation and feasible study methods based on marketing theory, and investment financial management theory. It is highly likely by potential tourists as an attraction that can openly present natural beauty, as an environmentally-friendly tourist attraction, a unique tourist attraction in Bali, will provide public facil

APA, Harvard, Vancouver, ISO, and other styles

29

I, Gusti Bagus Rai Utama, Chris Susanto Putu, Purnama Trimurti Christimulia, and Putu Dyah Krismawintar Ni. "The market potential and financial feasibility of cable car tourist attraction development in Pelaga, Bali, Indonesia." International Journal of Advances in Applied Sciences (IJAAS) 11, no. 4 (2022): 373–82. https://doi.org/10.11591/ijaas.v11.i4.pp373-382.

Full text

Abstract:

The purpose of this work is to carry out consumer and investor behavior through a feasibility study of cable car tourist attractions in agritourism in Pelaga Village, Petang district, which focuses on studying marketing and financial perspective. This research uses observation and feasible study methods based on marketing theory, and investment financial management theory. It is highly likely by potential tourists as an attraction that can openly present natural beauty, as an environmentally friendly tourist attraction, a unique tourist attraction in Bali, will provide public facilities, telec

APA, Harvard, Vancouver, ISO, and other styles

30

Cornelis, Pieter C. M. "Achieving Attraction Accountability Through an Attraction Response Matrix." Journal of Travel & Tourism Marketing 27, no. 4 (2010): 361–82. http://dx.doi.org/10.1080/10548408.2010.481571.

Full text

APA, Harvard, Vancouver, ISO, and other styles

31

Sambo, Glenton Khulani, and Austin Musundire. "The Impact of Enhancing Social Media Marketing Knowledge on Customer Attraction and Engagement for University Organizational Growth and Development from the TRACK Theory." International Journal of Applied Management Theory and Research 2, no. 2 (2020): 19–40. http://dx.doi.org/10.4018/ijamtr.2020070102.

Full text

Abstract:

The purpose of this study was to investigate the impact of integrating social media in the marketing strategy for customer attraction and engagement in universities in order to solve challenges associated with marketing strategies for student attraction and community engagement in the context of the University of Mpumalanga in South Africa. A descriptive correlational research design was used in the study. Fifty sales and marketing employees, 50 departmental lecturers, and 100 students randomly selected within the Mpumalanga University responded to the questionnaires. The results indicated tha

APA, Harvard, Vancouver, ISO, and other styles

32

Saputra, Tegar Satria Iman, Muhammad Sholeh, Aji Pranoto, Renna Yanwastika Ariyana, and Putri Indriani. "Website Design of Madurejo Sleman's Pengklik Tourist Attraction Using the Waterfall Method." Journal of Applied Business and Technology 6, no. 2 (2025): 155–61. https://doi.org/10.35145/jabt.v6i2.169.

Full text

Abstract:

Website development is one of the important strategies in promoting tourist attractions and as an effort to improve access to information for tourists. This research aims to design and develop a website for Pengklik Madurejo tourist attraction, Sleman using the Waterfall method. This method was chosen because of its systematic and structured approach. The development stages begin with a needs analysis to identify the main features required, such as tourist attraction information, photo gallery, event schedule, and reservation system. Next, at the design stage, the system architecture and user

APA, Harvard, Vancouver, ISO, and other styles

33

Susanto, Budi, Yanuaresti Kusuma Wardhani, M. Agus Sutiarso, Muhartoyo Muhartoyo, and Ni Luh Gde Sri Sadjuni. "The role and use of social media as a medium for marketing tourist attractions and increasing tourist visits." Journal of Commerce, Management, and Tourism Studies 2, no. 1 (2023): 48–55. http://dx.doi.org/10.58881/jcmts.v2i1.93.

Full text

Abstract:

This research aims to provide solutions to managers of the tourist attraction in increasing the number of tourist visits in the form of a marketing model that is cheap, easy, right on target, and can reach all elements of society without time and place limits, namely by using a social media platform. With this model, it is hoped that it can be used by the management and can further increase the number of tourist visits to Alas Kedaton. This tourist attraction has experienced problems in terms of the number of tourist visits since the Covid 19 pandemic. Until now the number of tourist visits ha

APA, Harvard, Vancouver, ISO, and other styles

34

Harris, Lloyd C., Lisa O'Malley, and Maurice Patterson. "Professional Interaction: Exploring the Concept of Attraction." Marketing Theory 3, no. 1 (2003): 9–36. http://dx.doi.org/10.1177/1470593103003001002.

Full text

APA, Harvard, Vancouver, ISO, and other styles

35

JAYANTI, HARTATI TRI TUNGGAL, INDAYATI LANYA, and I. GUSTI PUTU RATNA ADI. "Aplikasi Remote Sensing dan Geographic Information System untuk Pemetaan Potensi Obyek Daya Tarik Wisata di Desa Adat Batur Kecamatan Kintamani, Bangli." Agrotrop : Journal on Agriculture Science 12, no. 1 (2022): 37. http://dx.doi.org/10.24843/ajoas.2022.v12.i01.p04.

Full text

Abstract:

Remote Sensing Application and Geographic Information System for Mapping Potential Tourist Attractions in Batur Traditional Village, Kintamani District, Bangli. Batur Village of Kintamani is the region defined as the National Tourism Strategic Area according to the Bali Provincial Regulation No. 16 of 2009. Batur Village consist of three Villages Department namely North, South, and the Central Batur Village. Not all Tourist Attraction are well-organized, as in the North Batur Village they don’t yet have a tourist attraction, different from the Central and South Batur Village of Mount Batur, La

APA, Harvard, Vancouver, ISO, and other styles

36

Dewi, Ida Ayu Kusuma, Putu Gde Arie Yudhistira, and Ni Ketut Wiwiek Agustina. "Impact of Digital Content Marketing on Tourist Visit Interest to Melasti Beach: The Mediating Role of Social Word of Mouth." Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management 15, no. 2 (2022): 286–99. http://dx.doi.org/10.20473/jmtt.v15i2.35708.

Full text

Abstract:

Objective: This study aims to determine the role of social word of mouth in mediating the influence of digital content marketing on visiting interests. Design/Methods/Approach: This research uses a purposive sampling technique on 385 respondents who used social media and had never visited Melasti Beach tourist attractions. The data collection technique uses a questionnaire. This research uses SmartPLS 4 to test the validity, reliability, and various tests. Findings: As a result of the study, it is found that digital content marketing has a positive effect on visiting interest, digital content

APA, Harvard, Vancouver, ISO, and other styles

37

Anak Agung Any Sutraningrum, I Made Arsa Wiguna, and I Gede Sedana Suci. "MARKETING STRATEGY OF TAMAN ANYAR TOURIST ATTRACTION AS A CULTURAL EDUCATIONAL TOURISM IN PENARUNGAN TOURISM VILLAGE, MENGWI DISTRICT, BADUNG REGENCY." Ride: Journal of Cultural Tourism and Religious Studies 2, no. 2 (2024): 78–85. http://dx.doi.org/10.25078/ride.v2i2.3838.

Full text

Abstract:

Penarungan Village offers several tourism potentials to visitors, including the Lazy River, Jogging Track, Beji Paluh Park, and Taman Anyar. The Taman Anyar Tourist Attraction has become one of the popular destinations for tourists visiting Penarungan Tourism Village, which positively impacts the local economy. The planning and marketing of the tourist attraction provide opportunities for the community to gain hope and expectations from the development of Taman Anyar Tourist Attraction in Penarungan Tourism Village, Mengwi District, Badung Regency. The problem in this research is: What is the

APA, Harvard, Vancouver, ISO, and other styles

38

Alfarabi, Dio Zaki, and Muhammad Galy Njoman Ari Pribowo. "PENGARUH CUSTOMER EXPERIENCE, DIGITAL MARKETING DAN FASILITAS WISATA TERHADAP MINAT KUNJUNGAN PADA OBYEK WISATA SUBAN AIR PANAS KABUPATEN REJANG LEBONG." Jurnal Entrepreneur dan Manajemen Sains (JEMS) 5, no. 2 (2024): 476–99. http://dx.doi.org/10.36085/jems.v5i2.6433.

Full text

Abstract:

The purpose of this research is to find out whether Customer Experience (X1), Digital Marketing (X2), and Tourist Facilities (X3) influence Visiting Interest (Y) at the Suban Hot Springs tourist attraction, Rejang Lebong Regency. The population in this study are students who at Muhammadiyah University of Bengkulu. totaling 180 respondents. The sampling technique used accidental sampling based on predetermined criteria, totaling 180 respondents. The processed data was analyzed using the SPSS 26 formula. Based on the results of research and analysis of the influence of the Customer Experience (X

APA, Harvard, Vancouver, ISO, and other styles

39

Khairo, Rusdiati. "ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR." Jurnal Riset Manajemen 19, no. 1 (2019): 8. http://dx.doi.org/10.29303/jrm.v19i1.34.

Full text

Abstract:

The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mi

APA, Harvard, Vancouver, ISO, and other styles

40

Meirejeki, I. Nyoman, I. Dewa Gede Ari Pemayun, Gede Santanu, I. Made Sura Ambara Jaya, and I. Nyoman Kanca. "Marketing strategy for tourist attractions to increase intention to visits Pura Taman Ayun, Bali." International research journal of management, IT and social sciences 10, no. 4 (2023): 288–94. http://dx.doi.org/10.21744/irjmis.v10n4.2358.

Full text

Abstract:

Tourist attraction Taman Ayun is a tourist place on the island of Bali which is located in the village of Taman Ayun, District Abiansemal, Badung, Bali Province. The tourist attraction Taman Ayun is present in the form of long tail macaques, Pala Forest, and Pura Bukit Sari as its appeal. The number of tourists who visited Travel Attractions Taman Ayun from time to time experienced an increase after falling dramatically in 2012, amounting to 54 637 people, but the increase in the number of tourists is still quite slow and when compared with the visit of the peak that occurred in 2009 amounted

APA, Harvard, Vancouver, ISO, and other styles

41

Herlambang, Rizqi Maulana, and I. Made Adikampana. "Pengaruh Film “Ada Apa Dengan Cinta 2” Terhadap Perkembangan Pariwisata Di Kabupaten Magelang." JURNAL DESTINASI PARIWISATA 7, no. 1 (2019): 174. http://dx.doi.org/10.24843/jdepar.2019.v07.i01.p26.

Full text

Abstract:

   Tourism destinations in Indonesia have a variety of interesting tourist attractions and many of these tourist attractions become shooting locations or taking pictures of a film scene. By making a tourism destination and tourist attraction becomes a setting of shooting a film is expected to make tourism developing and films “Ada Apa Dengan Cinta 2” is one of the films that took the place of shooting for the film scene in several tourist attractions in Magelang. the purpose of this research are to know determine the influence of the film “Ada Apa Dengan Cinta 2” product deve

APA, Harvard, Vancouver, ISO, and other styles

42

Roy A Wattimena, Julius Buyang, Agus K Soetrisno, Evandro Adolf W Manuputty, and Dian Utami Sutiksno. "Integrated Marketing Communication And Mapping of Tourism Destinations In Larike Village." International Journal of Management Research and Economics 2, no. 3 (2024): 194–203. http://dx.doi.org/10.54066/ijmre-itb.v2i3.1947.

Full text

Abstract:

One service industry that makes a substantial financial contribution to the nation's economy is tourism. The province of Maluku has tourism potential. including a tourist attraction in the town of Larike, which is located in Ambon City, Maluku Province's Central Maluku area. The purpose of this study is to map and assess the use of integrated marketing communication in Larike Village tourism attractions. This kind of study uses qualitative approaches and applied research.

APA, Harvard, Vancouver, ISO, and other styles

43

ZHUMAGUL, Torekhan, and Laura ASHIRBEKOVA. "Attracting Foreign Direct Investment into the country using marketing technologies." Public Administration and Civil Service, no. 4 (December 30, 2020): 52–64. http://dx.doi.org/10.52123/1994-2370-2020-75-4-52-64.

Full text

Abstract:

The purpose of the study is to prove ways to determine an effective marketing technologies for the country in attracting foreign direct investment and to determine an effective form of organization for promotion agency. The authors developed and used marketing methods and effective methods of digital marketing to attract foreign direct investment to the country. The article emphasizes the attraction of investment in order to form scientific interest in this topic, as well as contributes to the development of scientific literature. As attracting foreign investment is a matter of policy and the

APA, Harvard, Vancouver, ISO, and other styles

44

PLAKHOTNIKOVA, L.О. "Marketing technologies attraction of investments by government bodies in regional development." Market Relations Development in Ukraine №3(250)2022 145 (June 21, 2022): 85–91. https://doi.org/10.5281/zenodo.6678213.

Full text

Abstract:

Relevance of the research topic. The functioning of the state economy in the conditions of market transformations conditioned the need for intensive development and creation of a marketing system in state structures and determined the need for the application of marketing technologies to public authorities. At the same time, one of the priorities of ensuring sustainable development and improving the country’s competitive position is to pursue an active investment policy by public authorities. scientific and practical activities of the use of marketing technologies in the system of public

APA, Harvard, Vancouver, ISO, and other styles

45

Asmawaty, Asmawaty. "Beach Tourism Destinations Promotion Strategy Tthrough Social Media Influencers in Bulukumba Regency." International Journal Papier Public Review 2, no. 4 (2021): 56–69. http://dx.doi.org/10.47667/ijppr.v2i4.117.

Full text

Abstract:

The purpose of this study is to determine the strategy of influencers in attracting tourist visits to Bulukumba Regency. The method used in this research is a qualitative approach. The subjects in this study were the people around the tourist attraction, tourists and the Bulukumba Regency Tourism Office. The research instrument is Observation, Interview and Documentation. The results of this study show. Influencer Marketing is one of the marketing strategies by using efficient social media to promote a product or service offered by the industry. Not only that, using Influencer Marketing can si

APA, Harvard, Vancouver, ISO, and other styles

46

Wahdiniwaty, R., and N. S. S. Sugiana. "Psychological Segmentation Entitled Healing as a Promotional Communication Strategy Marketing." Proceeding of International Conference on Business, Economics, Social Sciences, and Humanities 6 (March 31, 2023): 384–89. http://dx.doi.org/10.34010/icobest.v4i.391.

Full text

Abstract:

The article created aims to provide a good reference for tourism entrepreneurs to master the various strategies that will be used and selected based on the changes that occur. learn from a pandemic tragedy that has passed a time when people feel bored and feel the need for entertainment so that their psychological needs are met by visiting natural attractions that can provide a sensation to relieve their boredom. Born from the viral term young people, the phrase "healing" seems to be the main focus in writing captions or copywriting in a digital communication that aims to promote a place that

APA, Harvard, Vancouver, ISO, and other styles

47

Liu, Xuerui, and Stephen Pratt. "The Downton Abbey Effect in Film-Induced Tourism: An Empirical Examination of TV Drama-Induced Tourism Motivation at Heritage Attractions." Tourism Analysis 24, no. 4 (2019): 497–515. http://dx.doi.org/10.3727/108354219x15652651367505.

Full text

Abstract:

This article explores the influence of a television drama on tourist motivation and behavior at a heritage attraction, Highclere Castle in the UK, the setting of the television series, Downton Abbey. The series raises awareness of the attraction and stimulates motivation for traveling. The article identifies specific motivational factors: Prestige, Personalization, Fantasy, and Novelty. Using PLS-SEM, it shows that audience involvement significantly impacts Prestige, Personalization, and Fantasy but impacts Novelty motivation to a lesser extent. The Personalization travel motivation impacts ex

APA, Harvard, Vancouver, ISO, and other styles

48

Hamzah, Faizal, Yosef Abdul Ghani, and Topan Taufik Faturochman. "MEMBANGUN BRAND DESTINATION PASIR KUNCI SEBAGAI TUJUAN WISATA DI KOTA BANDUNG." Jurnal Sains Manajemen 4, no. 2 (2022): 77–84. http://dx.doi.org/10.51977/jsm.v4i2.770.

Full text

Abstract:

Pasir Kunci tourist attraction is located in Pasir Kunci village of Pasir Jati village, Ujungberung district of Bandung. This tourist attraction is a cultural attraction, but less well known by the public at large. In addition, the supporting facilities of Pasir Kunci tourist attraction as a cultural tourism are not adequate. Where as if managed well and has been known by the public at large, this tourist attraction has the potential to become one of the leading tourist attractions in the city of Bandung. One of the efforts to develop a marketing process that has not been maximized is to desig

APA, Harvard, Vancouver, ISO, and other styles

49

Hecan, Xi. "The Role of Promotion and Influencer Marketing in Tourism Development." Greenation International Journal of Tourism and Management 1, no. 1 (2023): 1–7. http://dx.doi.org/10.38035/gijtm.v1i1.16.

Full text

Abstract:

This research discusses the role of promotion and influencer marketing in tourism development. The objects used are tourist attractions that are being developed. The research method used is literature review, which aims to develop hypotheses in subsequent research. The results of this study include: 1) Promotion plays a role in Tourism Development, meaning that with promotions carried out by tourism actors and the government, either through social media, electronic media or print media will play a role in developing tourist attractions in these locations; 2) Influencer marketing plays a role i

APA, Harvard, Vancouver, ISO, and other styles

50

Cu, Thanh Thuy, Thi Hoai Huong Hoang, Van Phuc Nguyen, and Thi Yen Le. "The effect of social media on investment capital development of transportation infrastructure." International Journal of Data and Network Science 6, no. 2 (2022): 573–80. http://dx.doi.org/10.5267/j.ijdns.2021.11.007.

Full text

Abstract:

This study was designed to analyze the role of social media marketing in attracting investment capital from enterprises in the development of transport infrastructure in Vietnam. A survey of 378 Vietnamese companies operating in the sector of transport infrastructure investment was collected to compile these statistics. Based on the collected data, the factor analysis method and multivariate regression method are used to analyze the influence of factors on attracting development investment capital for transport infrastructure in Vietnam. The results of this study show that social media marketi

APA, Harvard, Vancouver, ISO, and other styles

We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!