Relevant bibliographies by topics / Marketing capabilities

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Marketing capabilities'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Marketing capabilities"

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Morgan, Neil A., Hui Feng, and Kimberly A. Whitler. "Marketing Capabilities in International Marketing." Journal of International Marketing 26, no. 1 (2018): 61–95. http://dx.doi.org/10.1509/jim.17.0056.

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There has been a significant increase in scholarly research focusing on marketing capabilities as an important aspect of marketing theory–based explanations of firm performance. This growing research interest in marketing capabilities has also been reflected in the international marketing literature. However, it is unclear whether and how thinking and research about international marketing capabilities differs from that of marketing capabilities in a domestic market context. To explore this question, the authors conduct a review of studies of marketing capabilities in the most influential jour
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Dias, Álvaro, and Pereira Renato. "Dynamic capabilities and marketing capabilities in Portugal." Academia Revista Latinoamericana de Administración 30, no. 3 (2017): 417–30. http://dx.doi.org/10.1108/arla-10-2016-0268.

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Purpose The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities and performance in Portugal. The authors examine the direct relationship between dynamic capabilities and marketing capabilities, which is indirectly linked to performance depending on the effectiveness of the resulting new resource configuration
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Takahashi, Adriana Roseli Wünsch, Sergio Bulgacov, and Mônica Maier Giacomini. "Dynamic capabilities, operational capabilities (educational-marketing) and performance." Review of business Management 19, no. 65 (2017): 375–93. http://dx.doi.org/10.7819/rbgn.v0i0.2831.

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Zang, Jinjuan, and Yuan Li. "Technology capabilities, marketing capabilities and innovation ambidexterity." Technology Analysis & Strategic Management 29, no. 1 (2016): 23–37. http://dx.doi.org/10.1080/09537325.2016.1194972.

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Zang, Jinjuan. ""Technological Capabilities, Marketing Capabilities and Innovation Ambidexterity"." Academy of Management Proceedings 2015, no. 1 (2015): 13442. http://dx.doi.org/10.5465/ambpp.2015.13442abstract.

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Yadav, Sudhir. "MARKETING CAPABILITIES FOR INTERNATIONALIZATION." International Journal of Business Strategy 18, no. 2 (2018): 23–28. http://dx.doi.org/10.18374/ijbs-18-2.2.

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Adel Saleh M, Alharbi. "The Role of Marketing Capabilities in Firm’s Success." International Journal of Management Science and Business Administration 2, no. 1 (2014): 57–64. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.21.1006.

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In our study, we review existing literature with the purpose of illustrating the significance of marketing capabilities and further reconstructing the path from marketing capabilities to organizational outcomes, thus explaining how positive market performance of company is achieved. In the first step, we constructed the path from marketing capabilities to positive organizational performance. Further, we explored certain antecedents of marketing capabilities in order to understand the concept of capabilities deeper. Implications for companies operating on global markets and recommendations have
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Cao, Guangming, and Na Tian. "Enhancing customer-linking marketing capabilities using marketing analytics." Journal of Business & Industrial Marketing 35, no. 7 (2020): 1289–99. http://dx.doi.org/10.1108/jbim-09-2019-0407.

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Purpose Evidence in the literature has indicated that customer-linking marketing capabilities such as customer relationship management (CRM) and brand management are important drivers of marketing performance and that marketing analytics use (MAU) enables firms to gain valuable knowledge and insights for improving firm performance. However, there has been little focus on how firms improve their CRM and brand management via MAU. This study aims to draw on the absorptive capacity theory, research on marketing capabilities and marketing analytics to examine the capability-developing mechanisms th
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Andari, Titiek Tjahja, Ngadino Surip Diposumarto, and Hari Muharam. "Mediation of Marketing Capabilities in Market Orientation, Entrepreneurial Marketing on Marketing Performance." Enrichment: Journal of Multidisciplinary Research and Development 3, no. 3 (2025): 389–99. https://doi.org/10.55324/enrichment.v3i3.381.

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Small businesses have become an important part of the Indonesian economy, but most of their performance has not been able to meet the growing demands of customers. This study aims to analyze the factors that can influence the marketing performance of small businesses in Bogor City using descriptive and verification methods. A survey of 350 respondents was conducted to determine a general description of the influence of market orientation, entrepreneurial marketing, and marketing capabilities on marketing performance, as well as the mediating role of marketing capabilities. Analysis of the infl
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Day, George S. "Closing the Marketing Capabilities Gap." Journal of Marketing 75, no. 4 (2011): 183–95. http://dx.doi.org/10.1509/jmkg.75.4.183.

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Dissertations / Theses on the topic "Marketing capabilities"

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Venkataramani, Sangeetha. "Embedded Relations and Marketing Capabilities." Diss., The University of Arizona, 2015. http://hdl.handle.net/10150/565890.

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This dissertation explores the role of capacities of different sets of actors and examines some of the consequences of realization of these capacities. Specifically, the two outcomes examined in this dissertation are coopetition, which is simultaneous cooperation and competition, and innovation. This research uses different contexts and multiple methods to understand and explore the role of capacities in varied outcomes. The first essay examines the effect of actor capacities on coopetition. It looks at cosmetics salespeople in department stores that are embedded in relations with the store an
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Vitikka, M. (Mikko). "Outsourcing accounting functions -measuring benefits, impact on capabilities and firm performance." Master's thesis, University of Oulu, 2018. http://urn.fi/URN:NBN:fi:oulu-201806062465.

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Outsourcing has become a common strategy for companies during the past decades and the goals of outsourcing have changed from only seeking cost savings to more strategic objectives. The existing literature on outsourcing has grown as well but the results of outsourcing is a rather under researched area. The existing literature lacks comprehensive ways for measuring the results of outsourcing. Moreover, despite being one of the most commonly outsourced activities, the outsourcing of accounting functions is lacking empirical research. This research sheds light to the results of outsourcing ac
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Yang, Jing. "Marketing assets, marketing capabilities and shareholder value an empirical analysis of asset endowments and utilization /." Amherst, Mass. : University of Massachusetts Amherst, 2009. http://scholarworks.umass.edu/dissertations/AAI3372285/.

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Alarape, O. A. "Identifying the path through which entrepreneurial proclivity influences competitive advantage in international service ventures : do dynamic capabilities, marketing capabilities and international marketing strategy fit matter?" Thesis, University of Liverpool, 2017. http://livrepository.liverpool.ac.uk/3008132/.

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Entrepreneurial proclivity and competitive advantage have received significant attention from an international performance perspective within the context of the manufacturing sector but not for the service sector. While the manufacturing-focused research has contributed to the development of firm internationalisation through improved strategies, the international business climate has been largely unstable and continuously evolving with appreciable shift of interest to emerging economies for foreign direct investment (FDI) opportunities that will leverage technology to drive innovation; especia
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Hall, Kenneth D. "EXPLORING THE INFLUENCE OF COLLABORATIVE CAPABILITIES ON FOCAL-FIRM PRODUCT OUTCOMES: THE MEDIATING ROLE OF SUPPLIER CAPABILITIES." Cleveland State University / OhioLINK, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=csu1384854810.

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Gustas, Tadas, and Caroline Blixt. "Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-298790.

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This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. By using a qualitative research method, this thesis identifies the three resources of marketing capabilities, business networks, and financial resources to be highly influential for INVs’ marketing approach. Also there has been shown to be a synergetic effect between the resou
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Vasfi, Tashkin. "An investigation of marketing capabilities and performance in the UK's non-profit organisations." Thesis, University of Essex, 2015. http://repository.essex.ac.uk/17157/.

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Recent studies in marketing theories have developed the conceptualisation of marketing capabilities in for-profit businesses. Despite the evidence of the importance of marketing capabilities in shaping the direction of marketing in for-profit businesses, only a small amount of research investigating the concept of marketing capabilities in the non-profit organisation context. Building on the existing literature of marketing and non-profit marketing, this research offers an investigation into marketing capabilities and market orientation on performance in non-profit organisation. A quantitative
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Trez, Guilherme. "A influência da estrutura de marketing no processo de implementação de estratégia de marketing." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2009. http://hdl.handle.net/10183/17148.

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A compreensão dos fatores que influenciam a implementação de estratégia em marketing é um problema que desafia os pesquisadores da área desde o início da década de 1980. Para abordar o referido tema, esta investigação utilizou uma perspectiva de análise baseada na visão estruturalista da implementação. A realização desta tese se deu com o desenvolvimento de um modelo que contempla as seguintes dimensões dessa visão de implementação: Estrutura Organizacional de Marketing, Capacidades de Marketing e Dispersão de Marketing. Além disso, é analisada a utilização de relações interfirmas como meio de
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Song, Moxi. "Information sharing, ordinary capabilities and firm performance: the moderating role of market orientation." HKBU Institutional Repository, 2014. https://repository.hkbu.edu.hk/etd_oa/97.

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Today’s turbulent business environment has made external knowledge a dominant source of information in firms’ attempt to develop and maintain a sustainable competitive advantage. Firms need to share and acquire new knowledge as they seek to develop new applications and to survive. Therefore, whether inter-firm information sharing has a direct effect on firm performance has become a central question in studies on strategic management and supply chain management. However, the empirical results remain largely divergent and inconclusive, ranging from a positive relationship to a negative relations
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Bornhofen, Robert J. "How Organizations Adapt Social Media Capabilities as a Competitive Advantage." Thesis, University of Maryland University College, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3565897.

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<p>This paper is a systematic review of scholarly studies that examines how organizations enhance their ability to generate value through social media. It explores why some organizations are able to adopt and benefit from social media while others cannot. Specifically, it examines: (i) how <i> people</i> and social networks are essential to create value at the organizational level, (ii) how <i>leadership</i> sets the vision and convinces others on the need for change, and (iii) what types of <i>strategy</i> can be implemented to enable knowledge creation through social networks. Argument is ma
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Books on the topic "Marketing capabilities"

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Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. Building AI Driven Marketing Capabilities. Apress, 2024. http://dx.doi.org/10.1007/978-1-4842-9810-7.

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Day, George S. Capabilities for forging customer relationships. Marketing Science Institute, 2000.

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Day, George S. The capabilities of market-driven organizations: Commentary. Marketing Science Institute, 1993.

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National Seminar on Enhancing Malaysia's Export Capabilities (1990 Kuala, Lumpur, Malaysia). Enhancing Malaysia's export capabilities: Proceedings of the National Seminar on Enhancing Malaysia's Export Capabilities, Kuala Lumpur, August 7-8, 1990. Institute of Strategic and International Studies, Malaysia, 1991.

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Mhairi, McEwan, ed. The growth drivers: The definitive guide to building marketing capabilities. Wiley, 2011.

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1942-, Ernst Dieter, Ganiatsos Tom 1936-, Mytelka Lynn Krieger, and United Nations Conference on Trade and Development., eds. Technological capabilities and export success in Asia. Routledge, 1998.

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Zuenkova, Yuliya, and Milan Stamenkovich. Cluster analysis and MANOVA in marketing and economic research. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2186588.

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The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is an indispensable product of any activity and the basis for making objective management decisions. Big data has had a significant impact on marketing and the development of its tools. The collection, accumulation and processing of information about customers and the market is the basis of information support for marketing activities. Multidimensional statistics methods, cluster analysis and MANOVA analysis in particu
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Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Limited, John, 2015.

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Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2011.

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Bird, Andy, and Mhairi McEwan. Growth Drivers: The Definitive Guide to Transforming Marketing Capabilities. Wiley & Sons, Incorporated, John, 2012.

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Book chapters on the topic "Marketing capabilities"

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Tan, Yanxia. "BDA-enabled marketing capabilities and marketing performance." In Advances in Computer Science Research. Atlantis Press International BV, 2024. https://doi.org/10.2991/978-94-6463-632-1_5.

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Nijssen, Edwin J. "Developing the new firm's marketing and sales capabilities." In Entrepreneurial Marketing, 3rd ed. Routledge, 2021. http://dx.doi.org/10.4324/9781003010197-10.

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Dereudre, Clara Millard. "Connect Needs and Capabilities." In Shifting the Marketing Mindset. Routledge, 2024. http://dx.doi.org/10.4324/9781003422709-5.

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Chadwick, Simon, Nicholas Burton, and Cheri Bradish. "Ambush Marketing in Sport." In When Sport Meets Business: Capabilities, Challenges, Critiques. SAGE Publications Ltd, 2017. http://dx.doi.org/10.4135/9781473984226.n8.

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Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. "Correction to: Building AI Driven Marketing Capabilities." In Building AI Driven Marketing Capabilities. Apress, 2024. http://dx.doi.org/10.1007/978-1-4842-9810-7_17.

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Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. "Applying AI for Product Life Cycle Management." In Building AI Driven Marketing Capabilities. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9810-7_2.

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Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. "Analyzing Customer Satisfaction of Hotel Booking Applications: A Sentimental Analysis Approach." In Building AI Driven Marketing Capabilities. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9810-7_6.

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Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. "Empowering Customer Experience with AI Tools and Technologies." In Building AI Driven Marketing Capabilities. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9810-7_3.

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Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. "Using Social Media for Improving Customer Engagement." In Building AI Driven Marketing Capabilities. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9810-7_1.

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Zaidi, Neha, Mohit Maurya, Simon Grima, and Pallavi Tyagi. "Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing." In Building AI Driven Marketing Capabilities. Apress, 2023. http://dx.doi.org/10.1007/978-1-4842-9810-7_8.

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Conference papers on the topic "Marketing capabilities"

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Aljumah, Ahmad Ibrahim, Mohammed T. Nuseir, Ghaleb El Refae, Ahmad Al-Hiyari, and M. Issam Mahho. "Enhancing Business Performance Through Data-Driven Digital Marketing and Big Data Capabilities." In 2024 Global Congress on Emerging Technologies (GCET). IEEE, 2024. https://doi.org/10.1109/gcet64327.2024.10934166.

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Putu Aditya, I. Gusti, Faishal Aqsa, Andrew Ade Putra, and Yuniarty. "Analyzing the Impact of Technological Capabilities, Open Innovation, Eco-Innovation, and Marketing Communication Capability on Corporate Performance of SMEs in Indonesia." In 2025 International Conference on Computer Sciences, Engineering, and Technology Innovation (ICoCSETI). IEEE, 2025. https://doi.org/10.1109/icocseti63724.2025.11020242.

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Maier, Alina, Mirabela Ioana Lupu, Cristina Maria Canja, Cristina Padureanu, Vasile Padureanu, and Alex Stefan Olaru. "MANAGE THE CREATION AND PRESENTATION OF BEVERAGE MENUS IN FOODSERVICE OPERATIONS." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/s04/31.

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Creating a beverage menu requires a meticulous approach based on a solid understanding of customer preferences, current industry trends and the operational capabilities of the foodservice establishment. Menu presentation should be clear, concise and attractive to facilitate quick understanding of available options and to promote sales. One of the key points emphasized is that beverage menus are not just product listings, but true communication and marketing tools. They must reflect the identity and concept of the establishment, respond to the needs and preferences of customers, but also inspir
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Carpentier, Pierre. "Turboshaft After-Market Positioning: A Strategy Based Approach." In Vertical Flight Society 70th Annual Forum & Technology Display. The Vertical Flight Society, 2014. http://dx.doi.org/10.4050/f-0070-2014-9615.

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Due to its subjective nature, the concept of value is not one that is easily defined. Marketers often refer to a product's 'value proposition' as an explanation to why an operator should buy a product or use a service. This statement should convince a potential operator that one particular product or service will add more value or better solve a problem than other similar offerings. In the rotorcraft market, this value proposition is often tied to capabilities of the helicopter and is typically defined as a composite metric. This metric is then compared to the acquisition cost to get a sense o
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Doshi, Priyanka, and Ragav Sandhane. "Enhancing marketing capabilities using blockchain." In INDUSTRIAL, MECHANICAL AND ELECTRICAL ENGINEERING. AIP Publishing, 2022. http://dx.doi.org/10.1063/5.0112355.

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Hao, S. B. O., and P. B. Gao. "Matching Mechanism between Technological Capabilities and Marketing Capabilities." In 2015 International Conference on Industrial Technology and Management Science. Atlantis Press, 2015. http://dx.doi.org/10.2991/itms-15.2015.408.

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Utomo, Humam Santosa, and Susanta Susanta. "The Effect of Digital Marketing Capability Against Marketing Performance with Innovation as mediation (Study on Batik SMEs during the Covid-19 Pandemic)." In LPPM UPN "VETERAN" Yogyakarta International Conference Series 2020. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/pss.v1i1.193.

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There The Covid-19 pandemic has an impact on SMEs in Bantul, Yogyakarta. During a pandemic, SMEs rely on digital marketing to access consumers. This study aims to examine the effect of digital marketing capabilities on innovation capabilities, the influence of digital marketing capabilities on marketing performance, and innovation capabilities on marketing performance. The research was conducted on SMEs that produce batik at the Giriloyo batik center and the Wijirejo batik center, Bantul, Yogyakarta. Respondents of this study believe 81 SMEs were selected by cluster sampling. The research inst
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Puke, Ieva, Anda Batraga, Jelena Salkovska, and Henrijs Kalkis. "Specific Marketing Capabilities for Improved Export Performance in Young Firms." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002655.

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The key challenge for young firms in export markets is to find the market opportunity and to develop an appropriate value proposition. The aim of this study is to identify the specific marketing capabilities that support the process of internationalization in young firms and to develop the model that links marketing capabilities to the export performance. The research model was tested within young exporting firm sample in Latvia. Quantitative data was analysed using factor analysis and structural equation modelling with PLS-SEM. This study identifies a unique set of marketing capabilities that
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Maryanti, Ananda Sabil Hussein, and Kusuma Ratnawati. "Adaptive Marketing Capabilities on Marketing Performance (Study on SMEs Creative Economy Sector)." In 3rd Asia Pacific International Conference of Management and Business Science (AICMBS 2019). Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200410.024.

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Simanjuntak, Evi Rinawati, Firmanzah, T. Ezni Balqiah, and Teddy Pawitra. "CRM CAPABILITIES AND MARKETING EFFECTIVENESS: THE MEDIATING ROLE OF INTERACTIVE MARKETING IMPLEMENTATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.06.08.05.

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Reports on the topic "Marketing capabilities"

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LVOVICH, Ya, A. PREOBRAZHENSKIY, and Yu PREOBRAZHENSKIY. ANALYSIS OF TRANSPORT SYSTEM MANAGEMENT CAPABILITIES. Science and Innovation Center Publishing House, 2022. http://dx.doi.org/10.12731/2070-7568-2022-11-1-4-44-53.

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The paper discusses the task related to the management of the transport system. The possibilities of securing orders are shown. An algorithm for evaluating work at the stages of marketing research is given.
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Quimba, Francis Mark, and Maureen Ane Rosellon. Impact of Government Incentive on MSME Innovation. Philippine Institute for Development Studies, 2019. https://doi.org/10.62986/dp2019.27.

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Micro, small, and medium enterprises (MSMEs) find it challenging to undertake innovation activities given their limited resources and capabilities. Studies on innovation in MSMEs have identified internal and external factors that affect innovation capabilities and activities, one of which is government support. Incentives such as tax deductions/credits, grants, subsidies and other similar instruments have been used by governments to promote innovation especially in MSMEs. Using the 2015 Survey of Innovation Activities of Establishments, this paper presents a profiling of innovation activities
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Valdes, Constanza, Jeffrey Gillespie, and Erik N. Dohlman. Soybean production, marketing costs, and export competitiveness in Brazil and the United States. Economic Research Service, U.S. Department of Agriculture, 2023. http://dx.doi.org/10.32747/2023.8142532.ers.

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The production of soybeans, the fourth leading crop produced globally, is projected to reach a record level in marketing year (MY) 2023/24. Combined, soybeans and their derivatives--soybean meal and soybean oil--are the most traded agricultural commodity, accounting for nearly 9 percent of the total value of global agricultural trade. Brazil is now the world's largest soybean producer and exporter, while the United States and Brazil jointly supplied nearly 90 percent of soybean exports to the world in MY 2021/22. Soybeans stand out as a crucial crop in the expansion of Brazil's farm sector and
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Lunn, Pete, Marek Bohacek, Jason Somerville, Áine Ní Choisdealbha, and Féidhlim McGowan. PRICE Lab: An Investigation of Consumers’ Capabilities with Complex Products. ESRI, 2016. https://doi.org/10.26504/bkmnext306.

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Executive Summary This report describes a series of experiments carried out by PRICE Lab, a research programme at the Economic and Social Research Institute (ESRI) jointly funded by the Central Bank of Ireland, the Commission for Energy Regulation, the Competition and Consumer Protection Commission and the Commission for Communications Regulation. The experiments were conducted with samples of Irish consumers aged 18-70 years and were designed to answer the following general research question: At what point do products become too complex for consumers to choose accurately between the good ones
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Carpenter, Marie, and William Lazonick. The Pursuit of Shareholder Value: Cisco’s Transformation from Innovation to Financialization. Institute for New Economic Thinking Working Paper Series, 2023. http://dx.doi.org/10.36687/inetwp202.

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Once the global leader in telecommunication systems and the Internet, over the past two decades the United States has fallen behind global competitors, and in particular China, in mobile communication infrastructure—specifically 5G and Internet of Things (IoT). This national failure, with the socioeconomic and geopolitical tensions that it creates, is not due to a lack of US government investment in the knowledge required for the mobility revolution. Nor is it because of a dearth of domestic demand for the equipment, devices, and applications that can make use of this infrastructure. Rather, t
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