Academic literature on the topic 'Marketing Channel Wholesaler'

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Journal articles on the topic "Marketing Channel Wholesaler"

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Hia, Adrianus, Rita Nurmalina, and Amzul Rifin. "EFISIENSI PEMASARAN CABAI RAWIT MERAH DI DESA CIDATAR KECAMATAN CISURUPAN KABUPATEN GARUT." Forum Agribisnis 10, no. 1 (2020): 36–45. http://dx.doi.org/10.29244/fagb.10.1.36-45.

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The research marketing efficiency of red cayenne pepper was located in the Cidatar part of Cisurupan regency Garut district purposed to know marketing channel, marketing margin, and farmer’s share. The research used descriptive analysis method. About 31 farmers were chosen with a random sampling method and with the snowball method to got 10 sellers. Interview and observation in collecting primary data while the documentation to retrieve secondary data. There are five red cayenne pepper marketing channels in Cidatar, Cisurupan District, Garut Regency. The marketing channels are, I) farmer – a c
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Shekhaliya, Viraj, and Snehal Mishra. "Analysis of Marketing Channels of Papaya in Middle Gujarat, India." Journal of Experimental Agriculture International 46, no. 8 (2024): 355–63. http://dx.doi.org/10.9734/jeai/2024/v46i82713.

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This study investigates the marketing channels, price spread, and constraints faced by papaya producer and intermediaries in the middle Gujarat region, specifically in the districts of Vadodara, Anand, and Ahmedabad. A total of 150 farmers, 25 papaya wholesalers, and 25 papaya retailers were surveyed randomly using structured questionnaires to collect data on marketing channels, price spread, and constraints faced. Three main marketing channels were identified: Channel I (Farmer – Pre-harvest contractor – Wholesaler cum commission Agent – Retailer – Consumer), Channel II (Farmer – Wholesaler c
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Abda, Abdalla Emam. "MARKETING ECONOMICS OF MEAT POULTRY IN KHARTOUM STATE, SUDAN." Continental J. Agricultural Economics 4 (June 16, 2010): 26–31. https://doi.org/10.5281/zenodo.810053.

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The study aims to measure the marketing efficiency of meat poultry in Khartoum State in the year 2010. The study depended mainly on primary data which were collected through questionnaire. About 10 and 20 of wholesaler and retailer were selected, respectively. Secondary data were also collected from sources related to topic of the study. The data were analyzed using descriptive statistics tool. Also, quantitative analysis techniques were used to calculate net marketing margins and marketing efficiency for wholesalers and retailers. The study described marketing channels of meat poultry beside
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D., Nagesh,, Nethrayini, K. R., G. M. Gaddi, Venkatachalapathi, V., and Lavanya, R. "Marketing Efficiency of Cashew Nut in Chikkaballapur, Karnataka, India: An Economic Study." Journal of Scientific Research and Reports 31, no. 4 (2025): 467–74. https://doi.org/10.9734/jsrr/2025/v31i42970.

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The study investigated the marketing channels involved in the distribution of cashew nuts in the Chikkaballapur district, analyzing Primary data were collected from 50 stakeholders constituting 25 farmers and 25 intermediaries in various channels, including producers, village traders, processors, wholesalers, retailers, and consumers. Three distinct marketing channels were identified: Channel I (Producer → Village Trader → Processor → Retailer → Consumer), Channel II (Producer → APMC Trader → Processor → Wholesaler → Retailer → Consumer), and Channel III (Producer → Processor → Wholesaler → Re
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Kaviraj, Gauns Dessai, Sanjay Kumar, and A. K. Rai. "A Study of Marketing of Cashew Nut in South Goa District of Goa, India." International Journal of Plant & Soil Science 35, no. 18 (2023): 1660–65. http://dx.doi.org/10.9734/ijpss/2023/v35i183441.

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A marketing of cashewnut was studied in South Goa district of Goa and have been presented in the form of tabular analysis. A multi-stage stratified sampling procedure was adopted to select marketing functionaries such as primary and secondary market. The study regarding market functionaries was considered to collect data regarding marketing cost and margins and to identify different marketing channels. With the help of this data price spread, producer share in consumer’s rupee and marketing efficiency was calculated. The three different channels were identified i.e., Channel I (Producer-Cooper
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Bhutale, S. M., P. J. Kshirsagar, D. P. Kharat, O.M.Gawas, and S.R.Torane. "Price Spread, Marketing Efficiency and Postharvest Losses in Marketing of Selected kharif Vegetables in Palghar District of Maharashtra State, India." Asian Research Journal of Agriculture 17, no. 4 (2024): 694–702. http://dx.doi.org/10.9734/arja/2024/v17i4576.

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Vegetables play an important role both in the regional and national economy of the agricultural sector. These crops are generally of short duration. The post-harvest losses in kharif vegetables due to insufficient storage, packaging, transportation, and handling technologies for perishable crops, such as vegetables, lead to significant wastage. The present study was undertaken to estimate these losses at various stages and price spread of selected vegetables in study area. The study was conducted in Palghar district of Maharashtra, involving 90 farmers, 6 commission agents, 9 wholesalers and 3
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Sabur, Abdul, Retna Qomariah, and Lira Mailena. "Marketing analysis of “Siam” local rice in South Kalimantan during the pandemic of Covid-19." E3S Web of Conferences 306 (2021): 02017. http://dx.doi.org/10.1051/e3sconf/202130602017.

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Social restrictions during the pandemic of Covid-19 caused serious disruptions to the food marketing including marketing of Siam local rice in South Kalimantan. The study aims to analyse the marketing performance and efficiency of Siam local rice in South Kalimantan during the pandemic of Covid-19. The research was conducted in March - June 2020. Respondents were farmers, local traders and wholesalers who were selected using snowball sampling technique. Descriptive analysis was carried out based on the framework of Food Supply Chain Network (FSCN). The data was analysed using quantitative anal
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Fikmal, Fikmal, and Sulmi Sulmi. "ANALISIS MARGIN PEMASARAN KOPRA DI DESA SIBOANG KECAMATAN SOJOL KABUPATEN DONGGALA." Jurnal Pembangunan Agribisnis (Journal of Agribusiness Development) 1, no. 2 (2022): 98–106. http://dx.doi.org/10.22487/jpa.v1i2.1384.

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This study aims to analyze the copra marketing chain from Siboang Village, Sojol District, Donggala Regency to the hands of consumers. This research was conducted in Siboang Village, Sojol District, Donggala Regency from July to September 2020. Respondents were determined using simple random sampling method (Simple Random Sampling) with 32 producers (farmers) as selected by means of the Tracing Sampling method in order to obtain 1 treder and 1 wholesaler. Marketing show thet the copra marketing channel in Siboang Village is through two marketing channels namely: Farmers Trader, Collectors, Fac
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Das, Mainak, Pritesh Dwivedi, Amit Kumar, and Avinash Mishra. "Identify Marketing Channel & Marketing Efficiency, Marketing Margin, Marketing Cost, Price Spread of Gobindobhog Rice in Purba Bardhaman District of West Bengal, India." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 9 (2023): 673–78. http://dx.doi.org/10.9734/ajaees/2023/v41i92090.

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The present study entitled “IDENTIFY MARKETING CHANNEL & MARKETING EFFICIENCY, MARKETING MARGIN, MARKETING COST, PRICE SPREAD OF GOBINDOBHOG RICE IN PURBA BARDHAMAN DISTRICT OF WEST BENGAL, INDIA”. It was founded that there are two marketing channels involved in marketing of Gobindobhog in Purba Bardhaman district of West Bengal (Channel 1 – Producer/Rice mill-Wholesaler-Consumer), (Channel 2- Producer/Rice Mill- Wholesaler- Retailer-Consumer). The majorly preferred marketing channel by respondents in the study area is Channel 2. In channel 1, total marketing cost is Rs.25, total marketing
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Handayani, Devi Eka, Christoporus Christoporus, and Hardianti Sultan. "ANALISIS PEMASARAN KOPRA DI DESA LEMBAH MUKTI KECAMATAN DAMPELAS KABUPATEN DONGGALA." Jurnal Pembangunan Agribisnis (Journal of Agribusiness Development) 1, no. 3 (2022): 118–25. http://dx.doi.org/10.22487/jpa.v1i3.1529.

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This study aims to determine the form of marketing channels, marketing margins, the share of prices 
 received by farmers and the efficiency of copra marketing in Lembah Mukti Village, Dampelas District, 
 Donggala Regency. This research was conducted from October to December 2019 in Lembah Mukti Village, 
 Dampelas District, Donggala Regency. Respondents who were sampled consisted of copra producers, traders 
 and wholesalers collectors. A sampling of copra producers was carried out using the simple random sampling 
 method as many as 33 producers (farmers) from a tot
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Dissertations / Theses on the topic "Marketing Channel Wholesaler"

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Joyeux, Jean-Marc. "Analyse de la digitalisation du canal de distribution : une approche triadique dans l’étude du risque de désintermédiation des grossistes traditionnels." Thesis, Bourgogne Franche-Comté, 2020. http://www.theses.fr/2020UBFCG002.

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Les intermédiaires sont des acteurs peu étudiés en Sciences de Gestion. La recherche propose de mettre en avant un type d’intermédiaire particulier qu’est le grossiste traditionnel. Face à la digitalisation de tous les secteurs, il est intéressant de s’interroger sur la capacité des grossistes à générer de la valeur ajoutée dans le canal de distribution. En se basant sur la méthodologie triadique et sur le terrain d’étude, il s’avère que le digital peut modifier les processus relationnels interorganisationnels. En l’absence de demande forte de l’aval du canal de distribution, les grossistes on
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Dubinskaitė, Jurgita. "Kooperatinės bendrovės "Daržovių centras" produktų paskirstymo valdymas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2005. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2005~D_20050530_113650-29481.

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Object of the work: cooperative "Daržovių centras". Subject of the work: distribution of goods. Work purpose: to prepare distribution strategy for organization and to provide for perfection of channel management. Tasks of the work: 1. To analyse goods distribution system; 2. To establish basic variants of formation for distribution channels; 3. To analyse elements of channel management; 4. To analyse channels of distribution for organization and formulate methodical substantiation; 5. To prepare distribution strategy; 6. To provide for perfection of channel management. Methods of the research
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"Wholesale vegetable marketing in Hong Kong: a perspective on marketing channels." Chinese University of Hong Kong, 1991. http://library.cuhk.edu.hk/record=b5886847.

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by Choy Nam-wo, Eric.<br>Thesis (M.B.A.)--Chinese University of Hong Kong, 1991.<br>Bibliography: leaves 97-98.<br>ABSTRACT --- p.ii<br>TABLE OF CONTENTS --- p.iii<br>LIST OF TABLES --- p.v<br>LIST OF FIGURES --- p.vii<br>LIST OF APPENDIXES --- p.viii<br>ACKNOWLEDGEMENTS --- p.ix<br>Chapter<br>Chapter I. --- INTRODUCTION --- p.1<br>Objective of the Study --- p.3<br>Methodology --- p.3<br>Market Conditions --- p.4<br>Market Demand for Vegetables --- p.4<br>Household expenditure on vegetables --- p.5<br>Supply of Vegetables --- p.7<br>Local supply of vegetables --- p.9<br>Supply of
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Santos, Cláudia Sofia Vieira. "Improvement of Lipton’s business model through wholesalers and traditional supermarkets channel." Master's thesis, 2014. http://hdl.handle.net/10362/14618.

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Field Lab in Entrepreneurial Innovative Ventures<br>As opposed to what is happening in other categories, tea category has been increasing over the years in the Portuguese market. So, the main goal of this project is to propose measures, so that Lipton improve its business model through wholesalers and traditional supermarkets, with the ultimate objective of increase its market share. In this sense, it will be presented an evaluation of the leaf tea market and its potential, as well as Lipton’s business model, followed by a risk analysis and recommendations, in terms of product, place, promo
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Rubinfien, Louisa Daria. "Commodity to national brand manufacturers, merchants, and the development of the consumer market in interwar Japan /." 1995. http://catalog.hathitrust.org/api/volumes/oclc/36415257.html.

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Yang, Cheng-Yuan, and 楊澄源. "A Study on Internet Marketing Channel of Housewares Wholesalers-An Example of Sun-Huei Company." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/mr7cq4.

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碩士<br>嶺東科技大學<br>國際企業系碩士班<br>104<br>Along with the modern trend, the consumers have been paying more attention to the house design, furnishing and decoration, as well as the quality of life, which give a critical opportunity of expanding the housewares market. People in this business maintain the practicality of housewares, meanwhile enhancing the creativity and fashion, to stimulate consumers’ shopping desire to mold the atmosphere and style of household goods. The aim is to beautify the household environment with limited budget. First of all, this study starts with PEST Analysis, Porter Five
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Van, Scheers Martha Louisa. "Plek en funksie van die kontant-afhaal-groothandelaar in die Suid-Afrikaanse distribusiekanaal." Thesis, 1998. http://hdl.handle.net/10500/17762.

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Text in Afrikaans, abstract in Afrikaans and English<br>Die tradisionele Suid-Afrikaanse kontant-afhaal-groothandelaar het vir meer as twintig jaar in sy bestaande vorm oorleef maar vertoon tans tekens van 'n kragtige innoveringsproses. Aspekte soos kleiner verpakkings, kredietverlening, aflewering en bemarking aan die verbruiker wat teen die grondbeginsels van die tradisionele kontant-afhaal-groothandel indruis, is besig om pos te vat. Die impetus tot innovering is afkomstig van veranderings in die doelmark en spesifiek as gevolg van die insluiting van die spazawinkeldoelmark. Verhoogde
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Chang, Hsiao-Chiu, and 張曉秋. "Changes and reasons on the share of fruits and vegetables wholesale market in Taiwan - A case study of the fruits and vegetables wholesale market in TAOYUAN AGRICULTURAL PRODUCTS MARKETING CO." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/za2vvv.

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碩士<br>健行科技大學<br>企業管理系碩士班<br>103<br>The dissertation starts with general examination of current operation and changes on the wholesale market of vegetables and fruits in Taiwan. According to the research methods in previous researches and background literature, the background studies are divided into three main aspects: Intermediary, competition, and the market structure-conduct-performance theory. Based on the literature review, the supply and sales relations of the wholesale market of vegetables and fruits in Taiwan has changed dramatically after year of 2000. Three main points can be conclu
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Books on the topic "Marketing Channel Wholesaler"

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Bert, Rosenbloom, ed. Wholesale distribution channels: New insights and perspectives. Haworth Press, 1993.

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Kida, Katsuya. Japan's distribution structure and distribution costs: The relationship between the length of distribution channels and wholesale margin rates. Research Institute of International Trade and Industry, 1991.

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Hyvönen, Saara. Integration in vertical marketing systems: A study on power and contractual relationships between wholesalers and retailers. Helsinki School of Economics and Business Adminstration, 1990.

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Hiroshi, Yoshimura. Distribution relation analysis of wholesale and retail in Japan. Economic Society of Yamaguchi University, 1986.

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Rhodes, Raymond J. Mail survey of the U.S. seafood wholesale market channel with an emphasis on whole farmed marine shrimp. S.C. Wildlife and Marine Resources Dept., 1992.

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Hong, Liu. International wholesale and retail sourcing: patterns, trends and research issues. Manchester Business School, 1993.

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Consultants, Dodwell Marketing, ed. Retail distribution in Japan. 4th ed. Dodwell Marketing Consultants, 1991.

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Kremer, John. Book marketing opportunities: A directory : a directory of book wholesalers, distributors, chain stores, catalogs, book clubs, mailing lists, marketing services, reviewers, and other book marketing channels. Ad-Lib Publications, 1986.

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Rosenbloom, Bert. Wholesale Distribution Channels: New Insights and Perspectives. Taylor & Francis Group, 2020.

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Rosenbloom, Bert. Wholesale Distribution Channels: New Insights and Perspectives. Taylor & Francis Group, 2020.

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Book chapters on the topic "Marketing Channel Wholesaler"

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Erdem, Haslreiter-Yilmaz, Katarína Gubíniová, and Gabriela Pajtinková Bartáková. "Assessment of the Managerial and Marketing Changes in the German Pharmaceutical Market from the Point of View of the Wholesalers." In EAI/Springer Innovations in Communication and Computing. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-56533-5_25.

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Dcunha, Joanna C. M. "EVOLUTIONARY NEED FOR BETTER MARKETING PRACTICES BY TEXTILE WHOLESALERS." In Futuristic Trends in Management Volume 3 Book 4. Iterative International Publisher, Selfypage Developers Pvt Ltd, 2024. http://dx.doi.org/10.58532/v3bhma4p6ch2.

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The textile industry is vast and intricate, with its varied products and consumers. With rampant globalization that spiked during the Corona virus pandemic, there is a marked relevance for the use of online and other promotional methods of marketing. Marketing in general has also been an increased activity in every industry. This is because, in recent years the world economy has taken a beating, and it’s only the survival of the fittest and those that are quick adapters to change are able to prosper. The textile wholesaler is one link in the textile supply chain. They now function as distribut
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Flath, David. "Marketing." In The Japanese Economy, 4th ed. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192865342.003.0016.

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Abstract Japan’s distribution sector exhibits some peculiarities that this chapter explores and explains—ubiquity of small stores, convoluted wholesale channels, and myriad contractual arrangements by which manufacturers constrain the independent retailers and wholesalers who handle their products. The chapter begins by presenting data on the numbers of retail stores per person in Japan compared to other countries, and changes since the 1950s in Japan’s numbers of stores, employment in retailing and wholesaling, and numbers of stores of differing formats. It goes on to detail the regulation of
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"The wholesalers9 role in performing marketing functions: wholesaler versus manufacturer perceptions." In Retail and Marketing Channels (RLE Retailing and Distribution). Routledge, 2012. http://dx.doi.org/10.4324/9780203103654-18.

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"Channel Management." In Sales and Distribution Management for Organizational Growth. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9981-4.ch007.

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Channel management is a critical and integral part of the marketing management department of the company. The channel partners help the company to move their goods from the manufacturing site to the doorstep of the consumers. This is a complicated process in all areas and countries – particularly in geographically and culturally diverse countries like India. There are a wide variety of intermediaries already existing in the markets and they serve different roles and purposes. The organization has to understand the objectives of each of these types of intermediaries and then plan and design the
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Amoako, George Kofi, Gifty Agyeiwah Bonsu, Antoinette Yaa Benewaa Gabrah, and George Oppong Appiagyei Ampong. "Digital Marketing and Sustainability Competitive Advantage." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-8681-8.ch009.

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The usage of digital marketing has significantly changed how firms, businesses, and marketers engage with their buyers. Digital platforms such as Facebook, Google, YouTube, Twitter, Instagram, and many others are utilized in an attempt to offer different kinds of personalized campaigns that companies can use to communicate with their customers. Many companies including retail, manufacturing, wholesale, and several others are exploiting digital marketing as a component of their overall sustainable marketing strategies to attain a competitive edge over their counterparts. Therefore, this researc
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H.N, Dr Basavaraju, and Dr Poornima B S. "MARKETING OF MAIZE - A CASE STUDY OF HASSAN DISTRICT." In Futuristic Trends in Social Sciences Volume 3 Book 21. Iterative International Publishers, Selfypage Developers Pvt Ltd, 2024. http://dx.doi.org/10.58532/v3baso21p1ch8.

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Maize is a crucial crop in India, grown year-round and accounting for 10% of total food grain production. It serves as a staple food for humans and animals, and is used in various industries. Maize marketing is crucial for producers, as it affects market structure, marketing cost, margin, price-spread, price analysis, and efficiency. The study focuses on six main agricultural markets, with Hassan and Holenarasipura being the leading markets. The study found a 400-percent price difference between producers and wholesalers, while farmers sold their maize through NAFED channels. The government sh
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Woodard, James P. "An Economy of Abundance." In Brazil's Revolution in Commerce. University of North Carolina Press, 2020. http://dx.doi.org/10.5149/northcarolina/9781469656434.003.0005.

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Between the 1950s and 1970s, Brazil experienced some of its more wrenching changes of the century. There was marked cultural and economic correspondences between the two eras. Television expanded and consolidated as a national medium; marketing as a business practice and modernizing worldview was adopted wholesale; new professionals arrived to positions of influence, affluence, and prestige; an over-the-top economic patriotism identified with the military regime was created and reached its peak; and the “malling” of Brazilian cities began. The essential features of contemporary Brazil’s cultur
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Conference papers on the topic "Marketing Channel Wholesaler"

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Koita, Mohamed El Bechir, and Hakan Adanacıoğlu. "Marketing Channels of Mango Farmers in Mali." In International Students Science Congress. Izmir International Guest Student Association, 2021. http://dx.doi.org/10.52460/issc.2021.008.

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Mango (Mangifera indica Linn) plays a central role as fruit crop among the horticultural fruits in Mali. Mali is among the largest mango producers in West Africa and among the fastest growing mango exporters in the world. The volume of mangoes produced is estimated at 575000 tons per year. Mango production is an important socio-economic activity in Mali, providing employment in rural areas and income through exportation. The study focused on marketing channels of mango famers in Mali. The secondary data were used to investigate marketing channels of mango in Mali. This paper consists of three
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Davidov, Robin, Larry Plitch, and Chris Pollatos. "What’s Happening With Green Power Marketing and the Latest on Renewable Energy Credits: How Much Are They Worth and Who Owns Them?" In 11th North American Waste-to-Energy Conference. ASMEDC, 2003. http://dx.doi.org/10.1115/nawtec11-1663.

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The subject of the presentation is Green Power Marketing for Waste To Energy Facilities. Many WTE projects signed long term energy contracts under the rules of PURPA. Several projects signed short term agreements. In other cases, power contacts were sold or assigned by the original purchaser or the project voluntarily agreed to a buy out. In any case, power markets have changed and are continuing to change. One of the most significant changes is the deregulation of the electricity market. WTE projects are no longer required to sell power to a captive utility. While electricity continues to flo
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