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Books on the topic 'Marketing communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Varey, Richard J. Marketing Communication. Taylor & Francis Inc, 2004.

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2

Smith, Viktor, Daniel Barratt, Peter Møgelvang-Hansen, and Alexander U. Wedel Andersen. Misleading Marketing Communication. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-11206-5.

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3

Das, Arindam, Himadri Roy Chaudhuri, and Ozlem Sandikci Turkdogan, eds. Postcolonial Marketing Communication. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-0285-5.

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4

G, Zimmerman Tom, ed. Technical marketing communication. Longman, 2002.

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5

Blythe, Jim. Marketing communications. Prentice Hall, 1999.

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6

M, Anderson Patricia. Marketing communications. Prentice-Hall, 1986.

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7

Wood, Gill. Marketing communications. Elsevier/CIM, 2005.

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8

Buana, Universitas Mercu. Corporate and marketing communication. Universitas Mercu Buana, 2011.

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9

Booth, Don. Marketing through effective communication. Tudor Business Publishing, 1992.

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10

Mitterfellner, Olga. Fashion Marketing and Communication. Routledge, 2019. http://dx.doi.org/10.4324/9780429451591.

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11

Maarek, Philippe J. Political marketing and communication. John Libbey, 1995.

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12

Vos, Marita. Integrated communication: Concern, internal and marketing communication. 4th ed. Eleven Intl. Pub., 2011.

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13

Vos, M. F. Integrated communication: Concern, internal and marketing communication. Lemma, 1999.

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14

Wood, Gill. Marketing communications. Elsevier, 2004.

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15

Schultz, Don E. Integrated marketing communications. NTC Business Books, 1993.

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16

Chris, Berry, and Pulford Alan, eds. Strategic marketing communications: New ways to build and integrate communication. Kogan Page, 1997.

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17

Varey, Richard. Marketing Communication. Routledge, 2002. http://dx.doi.org/10.4324/9780203466919.

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18

Communication Marketing. Cheneliere, 2008.

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19

Marketing communication. GRIN Publishing, 2007.

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20

Marketing Communication. Routledge, 2002.

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21

Persuit, Jeanne M., and Christina L. McDowell Marinchak, eds. Integrated Marketing Communication. Lexington Books, 2016. https://doi.org/10.5040/9781666998986.

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Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphas

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22

LOK, Johnny Ch. Marketing Communication Strategy. Independently Published, 2020.

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23

Marketing Communication Policies. Springer Berlin Heidelberg, 2007. http://dx.doi.org/10.1007/978-3-540-37323-0.

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24

Juska, Jerome M. Integrated Marketing Communication. Routledge, 2017. http://dx.doi.org/10.4324/9781315526812.

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25

Harner, Sandra, and Tom Zimmerman. Technical Marketing Communication. Longman, 2001.

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26

Integrated Marketing Communication. Taylor & Francis Group, 2021.

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27

Villegas, Dino. Integrated Marketing Communication. Kendall Hunt Publishing Company, 2021.

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28

Murrphy, John H. Marketing Communication Management. NTC Business Books, 2002.

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29

Villegas, Dino. Integrated Marketing Communication. Kendall Hunt Publishing Company, 2019.

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30

Alfred, Skylar. Marketing and Communication. Excelic Press LLC, 2020.

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31

Juska, Jerome M. Integrated Marketing Communication. Taylor & Francis Group, 2021.

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32

Unger, Fritz, Rainer Busch, and Margarete Seidenspinner. Marketing Communication Policies. Springer, 2010.

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33

Unger, Fritz, Rainer Busch, and Margarete Seidenspinner. Marketing Communication Policies. Springer, 2009.

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34

American Productivity & Quality Center. Integrated Marketing Communication. Amer Productivity Center, 1998.

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35

Ottesen, Otto. Marketing Communication Management. Copenhagen Business School Press, 2001.

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36

Unger, Fritz, Rainer Busch, and Margarete Seidenspinner. Marketing Communication Policies. Springer London, Limited, 2006.

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37

Marketing Communication Policies. Springer, 2007.

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38

Picton, David. Integrated Marketing Communications. Prentice Hall, 2001.

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39

McDowell Marinchak, Christina L., and Sarah M. DeIuliis. Corporate Communication and Integrated Marketing Communication. The Rowman & Littlefield Publishing Group, 2023. https://doi.org/10.5040/9781666992700.

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In this book, Christina L. McDowell Marinchak and Sarah M. DeIuliis explore ways to unite corporate communication and integrated marketing communication (IMC ) by better understanding the human communication relationships people have with companies and brands in a technological age. Specifically, the authors analyze the historical development of corporate communication and IMC, the importance of rhetorically engaging audiences ethically, and the relationship between organizational culture and corporate communication and IMC practices. Drawing on a wide array of popular culture and industry exa

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40

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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41

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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42

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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43

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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44

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2014.

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45

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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46

Marketing Communications. Taylor & Francis Group, 2014.

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47

Marketing Communications. Routledge, 2014.

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48

Marketing Communications. Taylor & Francis Group, 2014.

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49

Marketing Communications. Taylor & Francis Group, 2020.

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50

Czarnecka, Barbara, Jenny Lloyd, Stephan Dahl, and Lynne Eagle. Marketing Communications. Taylor & Francis Group, 2020.

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