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Journal articles on the topic 'Marketing communication'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Schafer, Peter. "Interactive Marketing." Communicare: Journal for Communication Studies in Africa 10, no. 1 (2022): 5–30. http://dx.doi.org/10.36615/jcsa.v10i1.2030.

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Increasing competition, declines in consumer demand and consumers that are more strategic than ever before have led to saturation and stagnation in a number of well-developed markets. Corporations have begun to realise that constructive forms of marketing communication in such markets imply that all business efforts need to be directed at relationship-building with consumers, Le. all communication instruments, including advertising, personal selling, sales promotion and corporate identity as well as conventional direct and database communication need to draw on personalised and targeted method

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Supada, Wayan. "INTEGRASI CUSTOMER RELATIONSHIP MANAGEMENT EFFECTIVENESS (CRME) DALAM PENERAPAN STRATEGI KOMUNIKASI PEMASARAN." Maha Widya Duta : Jurnal Penerangan Agama, Pariwisata Budaya, dan Ilmu Komunikasi 6, no. 1 (2022): 1. http://dx.doi.org/10.55115/duta.v6i1.2030.

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The scipe of marketiing communication is devided into internal and external marketing communication. Internal marketing communication is carried out to build relationship between companies and the organizations within them, including shareholders, employess and stake holders in the company. While external marketing communications aims to build a corporate image and strong relationships between companies with other parties including consumers and the public at large. CRM is one of the strategies that can help maximize the objectives of marketing communications carried out by companies relating

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Finne, Åke, and Christian Grönroos. "Rethinking marketing communication: From integrated marketing communication to relationship communication." Journal of Marketing Communications 15, no. 2-3 (2009): 179–95. http://dx.doi.org/10.1080/13527260902757654.

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Vardishvili, Lali, and Tinatin Petriashvili. "Efficiency of Optimal Integration of Marketing Communications." International Journal of Social Science and Economic Research 09, no. 11 (2024): 5093–99. https://doi.org/10.46609/ijsser.2024.v09i11.008.

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Marketing Communications helps a vendor to realize product swiftly and efficiently. While communicating with the consumers, a company must not apply only traditional methods, but an integrated mode of communication, which solidifies bilateral relationship. This way, it is possible for the consumer to avoid suspicions on being provided with misinformation. The main goal of communication is to provide business and people with benefit. The use of integrated communications supports improvement of the economic situation across the country. The companies which refuse to consider or apply an intense,

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Mulder, Dalmé. "evolution of marketing communication." Communicare: Journal for Communication Studies in Africa 23, no. 1 (2022): 220–37. http://dx.doi.org/10.36615/jcsa.v23i1.1789.

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Marketing communication is not a new phenomenon. Communication has been part ofthe marketing process for as long as people have exchanged goods. However, the adventof technology and research, among other reasons, has made the marketing communicationprocess increasingly sophisticated in recent decades and has given rise to integratedmarketing communication (IMC) and the integrated communication phenomenon.To understand this new approach to marketing communication, one has to go back tothe roots thereof and scrutinise the path of development. “Innovation begins withabandonment. It’s not what you

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Finne, Åke, and Christian Grönroos. "Communication-in-use: customer-integrated marketing communication." European Journal of Marketing 51, no. 3 (2017): 445–63. http://dx.doi.org/10.1108/ejm-08-2015-0553.

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Purpose This conceptual paper aims at developing a customer-centric marketing communications approach that takes the starting point in the customer ecosystem. Design/methodology/approach After a critical analysis of existing marketing communications and integrated marketing communication (IMC) approaches, a customer-driven view of marketing communications is developed using recent developments in relationship communication, customer-dominant logic and the notion of customer value formation as value-in-use. Findings A customer-integrated marketing communication (CIMC) approach centred on a comm

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Hermawan, Irwan, Dorothy Christi Lois Tinambunan, and Walid Syarthowi Basmalah. "The Scarlett Brand Social Media Marketing Communications on Purchasing Decisions." Journal of Education, Humaniora and Social Sciences (JEHSS) 6, no. 3 (2024): 1256–69. http://dx.doi.org/10.34007/jehss.v6i3.2025.

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Marketing communications is a form of communication that has the aim of strengthening marketing strategies and applying marketing communications to a company. Apart from that, marketing communications can also be used to introduce, establish and create interactions between companies or partners and consumers who are not part of the company, such as suppliers and consumers. The theories used in this research are communication processes, strategies, SOSTAC model marketing communication strategies by combining IMC, forms of marketing or promotional communications. The research method used is a ca

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Kostanda, Anna V. "DIAGNOSTICS OF THE MARKETING COMMUNICATIONS MANAGEMENT PROCESS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 10/10, no. 151 (2024): 101–7. https://doi.org/10.36871/ek.up.p.r.2024.10.10.012.

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The diagnostic model of the marketing communications management process is discussed in the article. The purpose of the article is the generalization of theoretical provisions, the study of the management of enterprise’s marketing communications and the development of a methodology for diagnosing the process of marketing communications management. The diagnostic model of the marketing communications management process that includes: audit of the enterprise’s marketing communications potential; audit of the enterprise’s marketing communications system; audit of the portfolio of marketing commun

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Kumar, Namita N. "Vodafone marketing communications." Emerald Emerging Markets Case Studies 2, no. 8 (2012): 1–8. http://dx.doi.org/10.1108/20450621211304298.

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Subject area Integrated advertising, promotion and marketing communications. Study level/applicability The case has been developed for use in marketing communication as well as strategic brand management courses of MBA and/or PGDM programmes. It high/ights the fact that generating interest amongst customers is not the only task of marketing strategists but conversion of such interest into an effective purchase is what the marketing department should be looking for. Case overview The case takes the students through the journey of Vodafone's marketing communication since its introduction in the

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Chaniago, Erdi Adrimurlan, and Nafiah Ariyani. "Marketing Management's View of Integrated Marketing Communications." Journal of Social Research 2, no. 2 (2023): 589–95. http://dx.doi.org/10.55324/josr.v2i2.668.

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In running a business, it is inseparable from marketing activities, no matter how good the value of the product sold without being balanced with the right marketing, it will not get optimal sales. Today's business activities place marketing as an important part of increasing sales turnover in a business organization. Integrated marketing communications are a part of marketing that plays an important role in increasing sales. However, not all business actors have implemented integrated marketing communications effectively and efficiently. The impact of this is that the message that the seller w

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Nikolaeva, M. A., and S. I. Kopylova. "Marketing communication models." Lizing (Leasing), no. 4 (July 20, 2024): 32–36. http://dx.doi.org/10.33920/vne-3-2404-06.

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The purpose of the article is a retrospective review of marketing communication models developed and used in practice. The article examines the models of marketing communications proposed by foreign authors and their evolution. It has been established that the development of these models began after the Second World War in 1948 by Lasswell. Subsequent authors improved this model or proposed their own original approaches. The advantages and disadvantages of the models under consideration are indicated.

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Herman, Herman. "Marketing Communication Model in Social Network Facebook." Information Management and Business Review 7, no. 4 (2015): 42–45. http://dx.doi.org/10.22610/imbr.v7i4.1161.

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The limited funds made small and medium enterprise attempt to do marketing communication activities by finding ways of marketing communication that does not require substantial funds.The emergence of social networking media, such as Facebook is an opportunity for small and medium enterprises (SMEs) as a cheap marketing communication media, but not many SMEs are successfully doing marketing communications with social networking media, such failure due to a lack of knowledge in utilizing the social networking media. Indonesia have many small and medium enterprises, and most of them found difficu

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SEKERIN, Vladimir D., and Lyudmila E. GORLEVSKAYA. "Development of marketing communications in the context of process algorithmization." Economic Analysis: Theory and Practice 24, no. 4 (2025): 4–16. https://doi.org/10.24891/ea.24.4.4.

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Subject. Algorithmization of processes has an impact on consumer patterns and requires rethinking current approaches to marketing communications. The article discloses the specifics of the evolution of the marketing communications process. Objectives. The aim is to develop and describe communication marketing models relevant to the modern marketing environment. Methods. The study draws on methods of information analysis and synthesis, graphical and tabular methods. Results. We analyzed marketing communication models and trends in the marketing environment development. The paper describes the e

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Tsurska, B. "MARKETING COMMUNICATION STRATEGY." Scientific papers OF DMYTRO MOTORNYI TAVRIA STATE AGROTECHNOLOGICAL UNIVERSITY (ECONOMIC SCIENCES) 40 (2019): 264–70. http://dx.doi.org/10.31388/2519-884x-2019-40-264-270.

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Herreros Arconada, Mario. "Communication and marketing." Questiones Publicitarias, no. 2 (July 31, 1994): 9. http://dx.doi.org/10.5565/rev/qp.199.

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Todorova, G. "Marketing communication mix." Trakia Journal of Science 13, Suppl.1 (2015): 368–74. http://dx.doi.org/10.15547/tjs.2015.s.01.063.

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Andreoli, Tais Pasquotto, Dirceu da Silva, and Olivier Boiral. "Misleading marketing communication." ReMark - Revista Brasileira de Marketing 24, no. 1 (2025): 1–20. https://doi.org/10.5585/2025.27983.

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Referir-se apenas aos aspectos positivos de um produto parece ser o modus operandi de muitas campanhas publicitárias e/ou peças de comunicação de Marketing. Claro que isso se justifica pelo próprio propósito de tais veiculações, somada ao curto tempo de oportunidade de exposição, além do contexto de saturação de estímulos. Ou seja, sabe-se ser desafiador o processo de construção de uma comunicação que consiga satisfatoriamente entregar o conteúdo desejado ao mercado consumidor. Considerando isso, também se torna recorrente a adoção de mensagens apelativas, com frases simples e curtas, intencio

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Xolboyeva, Farangiz. "COMMUNICATION IN MARKETING." International conference on multidisciplinary science 3, no. 4 (2025): 55–57. https://doi.org/10.5281/zenodo.15230664.

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Business plan makers are faced with the task of selecting available communication channels. This article discusses the two types of communication channels: personal communication channels and non-personal communication channels, and how to properly organize marketing through these channels.

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Bormane, Santa. "TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING." SOCIETY. INTEGRATION. EDUCATION. Proceedings of the International Scientific Conference 6 (May 21, 2019): 84. http://dx.doi.org/10.17770/sie2019vol6.3717.

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Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc.,

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Pavlů, Dušan. "Marketing and Marketing Communication in SMEs." EUROPEAN RESEARCH STUDIES JOURNAL XVI, Issue 4 (2013): 113–26. http://dx.doi.org/10.35808/ersj/407.

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Volkov, Michael. "Cases in Marketing and Marketing Communication." Australasian Marketing Journal (AMJ) 13, no. 1 (2005): 73–74. http://dx.doi.org/10.1016/s1441-3582(05)70071-9.

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Švajdová, Lenka. "Modern Marketing Communication in Tourism." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 4, no. 2 (2019): 20–23. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.42.3003.

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Mass tourism is a significant contributor to the development not only of regional but also national economies and generally, it is presented by tourism destination. Despite certain tendencies in preference for individual tourism, it is expected that mass tourism and mass tourism destination will continue to play a dominant role in the future. The present paper is dedicated to the topic of possible usage of modern tools of marketing communication in the management of mass tourism destination. Particular characteristics of its product are having an influence on the usage and effectiveness of tra

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qizi, Xonazimxon A’zamova Xusanboy. "PERSUASIVE COMMUNICATION SKILLS IN MARKETING." European International Journal of Multidisciplinary Research and Management Studies 4, no. 10 (2024): 54–58. http://dx.doi.org/10.55640/eijmrms-04-10-09.

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Being communicative is one of the most crucial skills for persuading customers to purchase the company or branded products which marketers should have. Because this helps to prevent the possible misunderstandings between salesperson and clients. Accordingly, if entrepreneurs have a strong knowledge and high degree in their field and do not possess excellent communication skills, it means that their all effort which they are putting to their businesses can be vainly.

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Ramadhani, Tri Azmi, Mutiara Sawitri Pane, Rifaldi Ahmad Nasution, Rio Rifki Panggabean, and Zainarti Zainarti. "Strategi Manajemen Komunikasi Dalam Upaya Meningkatkan Penjualan Produk Asuransi." Dakwatussifa: Journal of Da'wah and Communication 2, no. 2 (2023): 127–39. http://dx.doi.org/10.56146/dakwatussifa.v2i2.103.

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The idea behind marketing is finding out what customers want and need. As a result, to provide various product-related information to customers, marketers must be able to formulate policies that are supported by effective communication. As a result, designing consumer behavior requires a deeper understanding of communications, particularly marketing communications. This study aims to explain the field of marketing communications. Interacting with others can be made simpler by the availability of communication. There is no process of human life without communication. In other words, for everyon

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Jerman, Damjana, and Bruno Završnik. "THE MODEL OF MARKETING COMMUNICATIONS EFFECTIVENESS: EMPIRICAL EVIDENCE FROM SLOVENIAN BUSINESS-TO-BUSINESS PRACTICE." Journal of Business Economics and Management 13, no. 4 (2012): 705–23. http://dx.doi.org/10.3846/16111699.2011.620163.

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The paper's purpose is to add to the body of knowledge on marketing communication effectiveness by developing and testing the model of marketing communication effectiveness in the business-to-business markets. Based on past research from the marketing communications and business-to-business marketing literature, the model is tested to examine the impact of antecedent variables on marketing communications effectiveness and organizational performance. Our analysis indicates that a central concept of marketing communication effectiveness is influenced by different variables. We also confirmed a p

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Prisgunanto, Ilham. "IMPLEMENTASI PROMOSI BAURAN KOMUNIKASI PEMASARAN KARTU KREDIT DI INDONESIA (Studi Deskriptif Bank Mandiri, HSBC, Citibank, BCA dan BNI)." Commed : Jurnal Komunikasi dan Media 2, no. 2 (2018): 106. http://dx.doi.org/10.33884/commed.v2i2.473.

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Credit cards are one of the most familiar payment tools for information society. They used integrated marketing communications method to get new costumers. They prepared this method to market expansion. Intergrated marketing communication depend on understanding of company about marketing of communication. This research aims to explore implementation of used integrated marketing communications. This research used theory of marketing communication, theory of integrated marketing communications, promotion and marketing plan. This reaearch method is qualitative descriptive. They collected data fr

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Jumriani, Jumriani. "ETIKA KOMUNIKASI PEMASARAN (LIVE STREAMING SHOPPING) DI MEDIA SOSIAL DALAM PERSPEKTIF HUKUM EKONOMI SYARIAH." Al-Amwal : Journal of Islamic Economic Law 7, no. 1 (2022): 105–19. http://dx.doi.org/10.24256/alw.v7i1.3777.

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The increase of online sales on social media allows marketers to interact online with more consumers. As part of communication and a form of product marketing, interactions that occur between marketers and potential customers must be based on applicable ethics. Ethics is important in marketing communications to create customer loyalty and online shop existence. Islam teaches ethical guidelines in communication, including marketing communications on social media. The purpose of this study is to describe the nature of marketing communication ethics and how marketing communication ethics is in an

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Rosohata, А., V. Nesterenko, L. Khomenko, and V. Kropyva. "MARKETING COMMUNICATIONS IN THE CONTEXT OF ENTREPRENEURIAL ACTIVITY: BIBLIOMETRIC ANALYSIS." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2021, no. 3 (2021): 277–82. http://dx.doi.org/10.21272/1817-9215.2021.3-32.

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Interest in marketing communication tools in business is growing every year. At the same time, unlike big companies, entrepreneurs have small financial resources to promote their business. Therefore, low-budget and highly effective marketing communication tools are used first. The work aims to systematize scientific knowledge on marketing communications in business. The objectives of the work are to understand the content and characteristics of existing research on marketing communications in SMEs and to identify areas of research in recent years. In recent years, public interest in marketing

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Muhammad Reza Pahlevi and Aminah Swarnawati. "Strategi Komunikasi Pemasaran dalam Meningkatkan Kepercayaan Konsumen pada PT Albis Nusa Wisata di Jakarta." TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora 2, no. 4 (2024): 294–306. http://dx.doi.org/10.47861/tuturan.v2i4.1322.

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In competitive business competition, every company needs to develop an effective marketing communications strategy to attract potential consumers. This research aims to determine the marketing communication strategies that have been implemented by PT Albis Nusa Wisata Jakarta in increasing consumer trust. The theory used in this research is Marketing Communication theory; Marketing Communication Strategy; Consumer Confidence; Hajj and Umrah. This research methodology uses a qualitative approach with descriptive methods. Data collection techniques through in-depth interviews, observation, analy

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Kozak, Kateryna, Roman Bakay, and Roman Leyzerovych. "Integrated marketing communications as a tool for enhancing customer loyalty." Actual problems of innovative economy and law 2025, no. 3 (2025): 82–86. https://doi.org/10.36887/2524-0455-2025-3-17.

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This article examines the role of integrated marketing communications in promoting customer loyalty. The research aims to analyze and summarize existing theoretical and methodological foundations related to integrated marketing communications and substantiate their role in building customer loyalty. The article examines the theoretical and methodological aspects of integrated marketing communications as a crucial tool in modern marketing. It presents various scholarly perspectives on defining integrated marketing communications, emphasizing the importance of consistency and coordination across

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Rizaldi, A., F. Margareta, K. Simehate, S. N Hikmah, C. N Albar, and A. A Rafdhi. "Digital Marketing as a Marketing Communication Strategy." International Journal of Research and Applied Technology 1, no. 1 (2021): 61–69. http://dx.doi.org/10.34010/injuratech.v1i1.5639.

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Digital marketing is a strategy that is quite impactful to increase the number of consumers in the organic fertilizer business sector in an era like today. The purpose of this research is to analyze the marketing strategy of organic fertilizers and the increase in the number of consumers. The research method used was escriptive methods, namely data collection and questionnaires. Methods of data collection carried out by observation, interviews and literature study. The questionnaire was used in analyzing consumers who use organic fertilizers on chilies. The results of this research show that d

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Budzanowska-Drzewiecka, Małgorzata. "Wyzwania stosowania działań marketingowych poprzez media społecznościowe z perspektywy zintegrowanej komunikacji marketingowej." Zarządzanie Mediami 9, no. 2 (2021): 281–96. http://dx.doi.org/10.4467/23540214zm.21.017.13412.

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The Challenges of Incorporating Social Media Marketing Within Integrated Marketing Communication The paper aims to systematise the modifications within the concept of integrated marketing communication, resulting from the usage of social media in the companies’ communication practices. Based on the literature review, the current challenges of integrating social media into marketing communication were identified. They were structured into three groups of tactical, strategic and ethical challenges. These challenges are related to both, the practical issues of marketing communication through

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Pomaz, Oleksandr, Tetiana Voronko-Nevidnycha, Vladuslav Dereza, and Artem Mykhailyk. "The Peculiarities of Modern Methods of Marketing Communication Policy Application by Enterprises." Modern Economics 23, no. 1 (2020): 169–73. http://dx.doi.org/10.31521/modecon.v23(2020)-27.

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Introduction. The article deals with current issues related to the application of modern methods of marketing communication policy at enterprises, and with the research of different scientists’ approaches in defining this concept. Results. It has been proved that modern enterprises, regardless of their field of activity, require the establishment of long-term mutually beneficial relationships with suppliers, intermediaries, partners and, most importantly, with customers, therefore there is an urgent need for effective communication policy. The problems of forming marketing communications of do

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Ogura, Yuumi. "Marketing Communication with Online Characters:." Japan Marketing Journal 42, no. 1 (2022): 65–72. http://dx.doi.org/10.7222/marketing.2022.036.

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Sari, Aida Malan, and Nuri Aslami. "Strategi Komunikasi Pemasaran Asuransi Syariah." Transformasi Manageria: Journal of Islamic Education Management 2, no. 1 (2022): 57–72. http://dx.doi.org/10.47467/manageria.v2i1.870.

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This article contains a Sharia Insurance Marketing Communication Strategy which focuses on the stages of developing effective marketing communications, namely determining the target audience, setting communication goals, designing messages, selecting media, selecting message sources, determining the promotional mix. and determine the marketing mix strategy. The research method used is a qualitative descriptive method with data analysis techniques using the Interactive model of Matthew B. Miles and A. Michael Huberman. The results showed that a marketing communication strategy that prioritizes

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Utomo, Liem Devina, and Farid. "EXHIBITION AS PART OF MARKETING COMMUNICATION PT. INNOWARE INDONESIA." International Journal of Application on Social Science and Humanities 1, no. 1 (2023): 1–8. http://dx.doi.org/10.24912/ijassh.11.1-8.

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PT. Innoware Indonesia is a manufacturing company that produces plastic packaging products. Every company has their way of doing marketing communications. Research titled "Exhibition As Part of Marketing Communications PT. Innoware Indonesia” aims to find out how PT. Innoware Indonesia held an exhibition as part of marketing communications. The method used in this research is qualitative with a case study approach. To support this research, the author uses the theory of marketing communication, persuasive communication, and event marketing. In obtaining the data, the author uses the method of

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Baranetska, A. "ІНТЕГРОВАНІ КОМУНІКАЦІЇ: ІНТЕРПРЕТАЦІЯ РЕКЛАМИ". State and Regions. Series: Social Communications, № 1(41) (10 березня 2020): 90. http://dx.doi.org/10.32840/cpu2219-8741/2020.1(41).14.

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<div><em>The article explores aspects of modern advertising discourse implementation. The patterns of realization of interaction between advertising and consumers are characterized. The basic functionality of advertising as a communication tool is defined. The article describes strengths and weaknesses in the organization of advertising communication and notes positive features and disadvantages of advertising. Advertising is presented as an important component of the marketing communication system. It is emphasized that the efficiency of marketing communications is due to their st

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Amelia, Intan Thania, and Muhammad Zaini. "Analisis Strategi Komunikasi Pemasaran Creative Digital Agency pada Branding.in Samarinda." J-MAS (Jurnal Manajemen dan Sains) 8, no. 2 (2023): 1482. http://dx.doi.org/10.33087/jmas.v8i2.1359.

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Building marketing communications is certainly one of the important aspects that must be considered in doing business. However, in communicating also needed a good strategy to support this success. This is also driven by the times that make business people must be able to take advantage of communication facilities both through offline and online or commonly called digital marketing. The purpose of this study is to find out how the implementation of marketing communication strategies carried out by Branding.in as a creative digital agency in Samarinda to increase the number of clients and run d

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Subaldan, Pindy, and Aswad Ishak. "Digital Integrated Marketing Communication (DIMC) Bantul events in communicating cultural events." Symposium of Literature, Culture, and Communication (SYLECTION) 2022 3, no. 1 (2023): 131. http://dx.doi.org/10.12928/sylection.v3i1.13951.

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Technological advances are developing rapidly, making technology a tool or system that makes daily activities easier the ability to adapt and innovate quickly. Bantul events applies several Digital Integrated Marketing Communication (DIMC) tools to communicate cultural events by creating Digital Advertisements through digital media channels such as Instagram, Facebook, TikTok and Twitter with the account name @bantuleventsid. This research aims to find out how Bantul events implements Digital Integrated Marketing Communication (DIMC) to communicate cultural events in Bantul Regency through dig

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Pradipta, Made Prasta Yostitia. "APPLICATION OF MARKETING COMMUNICATIONS AT MAGELANG WEAVING HOUSE." JURNAL PENDIDIKAN DAN KELUARGA 14, no. 02 (2022): 41. http://dx.doi.org/10.24036/jpk/vol14-iss02/1168.

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The use of marketing communications is very influential on the products offered. As a company with the main business engaged in weaving production, not many people know that Rumah Tenun Magelang can be a tourist destination. So, communication is important in introducing the product and attracting the target to visit. This research aims to determine the marketing communications used by Rumah Tenun Magelang and identify appropriate marketing communication patterns to further maximize the promotions that have been done. This type of research is qualitative and using data collection techniques fro

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Budiarti, Lina, Rena Feri Wijayanti, Kun Mustain, Ika Kusumasasti, and Kartika Indah Permanasari. "PELATIHAN PEMBUATAN VIDEO IKLAN UNTUK PENERAPAN KOMUNIKASI PEMASARAN TERINTEGRASI PADA UMKM KATERING RAYUNG PELANGI KOTA MALANG." Jurnal Pengabdian kepada Masyarakat 10, no. 2 (2023): 141–47. http://dx.doi.org/10.33795/abdimas.v10i2.4845.

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Marketing is often interpreted narrowly as the activity of distributing products from producers to consumers, even though in fact it is not just that activity. Advertising is one of the many activities in marketing. All activities in marketing need to be integrated with each other so as to produce a mature marketing concept. Likewise with advertising activities which are one of the communication activities in integrated marketing communications. In small businesses, generally communication activities are carried out separately and have not yet integrated their communication activities. This co

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Баран, Р.Я. "МАРКЕТИНГОВІ КОМУНІКАЦІЇ ТУРИСТИЧНИХ ПІДПРИЄМСТВ В УМОВАХ ПОСИЛЕННЯ ЦИФРОВІЗАЦІЇ ЕКОНОМІЧНИХ ПРОЦЕСІВ". Наукові записки Львівського університету бізнесу та права. Серія економічна. Серія юридична, № 28 (26 березня 2021): 56–61. https://doi.org/10.5281/zenodo.5075401.

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This article aims to research and determine the features of the process of marketing communication of tourism enterprises in the growing role of digital communications. It is summarized the conceptual approaches to the formation of the main components of the marketing communication complex. The author's theoretical approach to the formulation of the concepts of "marketing communications" and "marketing communication policy" is proposed, which considers the aspect of digitalization of economic activity of tourist enterprises. It is defined that marketing communication po

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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Lokhman, N. V., T. M. Beridze, M. O. Lokhman, and D. A. Chokoi. "ACTIVATORS OF MARKETING COMMUNICATIONS REGARDING THE SALE OF TOURIST SERVICES." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1(78) 2023 (2023): 30–37. http://dx.doi.org/10.33274/2079-4819-2023-78-1-30-37.

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Objective. Identification and systematization of activators of marketing communications, as an iterative integrator of processes, factors, tools that ensure the promotion of tourist services. Methods. In the research process, the following methods were used: theoretical generalization (when characterizing the concepts of "marketing communications", "tourist service"), analysis and synthesis (for the formation of a complex of methods of marketing communications of tourist enterprises), matrix (when systematizing the activators of marketing communications regarding the sale of tourist services).

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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi Untuk Usaha Kecil Menengah." Economic Reviews Journal 2, no. 1 (2022): 39–45. http://dx.doi.org/10.56709/mrj.v2i1.39.

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To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the effectiveness

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Syahputri, Rima Rizki, and Zuhrinal M. Nawawi. "Pengaruh Komunukasi Pemasaran Sebagai Promosi untuk Usaha Kecil Menengah." ManBiz: Journal of Management and Business 3, no. 1 (2023): 1–11. http://dx.doi.org/10.47467/manbiz.v3i1.1870.

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  To turn innovative ideas into viable businesses, an entrepreneur collects and brings together all the essential resources, such as money, people, business model, strategy and willingness to take risks. The marketing mix consists of four elements: product, price, location and promotion. Promotion as part of the marketing mix has a number of obstacles in terms of the effectiveness and efficiency of the marketing message to be conveyed. As a result, the concept of integrated marketing communication emerged, which integrates several marketing communication strategies to increase the

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Hänninen, Nora, and Heikki Karjaluoto. "The effect of marketing communication on business relationship loyalty." Marketing Intelligence & Planning 35, no. 4 (2017): 458–72. http://dx.doi.org/10.1108/mip-01-2016-0006.

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Purpose The purpose of this paper is to create a new understanding of industrial business-to-business (B2B) relationships by connecting the theoretical streams of marketing communications and relationship marketing. This study tests how various marketing communication channels and communication quality increase the transformation of customer-perceived value into customer loyalty. Design/methodology/approach The theoretical framework consists of links between customer-perceived value, marketing communication quality, channel effectiveness, and customer loyalty. The age of the business relations

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Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.

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Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ea

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KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.

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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business devel

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Anggreni, Putri, and Ni Luh Gede Pradnya Swandewi. "ANALISIS KOMUNIKASI PEMASARAN LISTRIK PRABAYAR PT. PLN (Persero) RAYON NEGARA DAN PENGARUHNYA TERHADAP PEMBENTUKAN CITRA PERUSAHAAN." Forum Manajemen 18, no. 2 (2020): 70–79. http://dx.doi.org/10.61938/fm.v18i2.406.

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The purpose of this research is to explain and describe about electrical communication prepaid PT. PLN (Persero) Rayon Negara and to know the influence of marketing communication prepaid electricity PT. PLN (Persero) Rayon Negara against the formation of corporate image. By marketing communication as independent variable and Corporate Image as dependent variable. This research uses the research instrument in the form of questionnaires with a sample of 98 respondents. Data collection using field research method, literature study, documentation, data source and data type. Data analysis technique

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