Academic literature on the topic 'Marketing communications management of the banking operations'

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Journal articles on the topic "Marketing communications management of the banking operations"

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Demko, Marіana. "Features of Integrated Marketing Communications of Banks." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(78) (December 15, 2020): 92–97. http://dx.doi.org/10.26906/eir.2020.3(78).2002.

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The essence and features of integrated marketing communications and their role in achieving successful functioning of banks in the market are studied. In conditions of economic instability, banks are looking for the most effective marketing tools to promote the brand. Therefore, the role of integrated marketing communications in the activities of banks has significantly increased. Integrated marketing communications strengthen the bank’s competitive stability in the market, form the image of the bank, increase the promotion of banking products, provide banking services and efficiency of bankin
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НЯНЬКО, Людмила, and Віталій НЯНЬКО. "DEVELOPMENT OF DIGITAL MARKETING OF BANKING INSTITUTIONS." Вісник Хмельницького національного університету. Економічні науки 326, no. 1 (2024): 45–51. http://dx.doi.org/10.31891/2307-5740-2024-326-8.

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The article draws attention to the issues of development of the system of digital banking services in Ukraine, in particular in terms of marketing and direct promotion of digital services of banking institutions. Therefore, the purpose of the study is to improve the methodological and applied principles and provisions for the promotion of digital banking services of banking institutions. It is shown that new economic conditions and realities have increased competition in the banking sector, which, in turn, prompts banking institutions to search for new sources of efficiency and intensify their
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Zahid, Muhammad, Muhammad Jehangir, and Naveed Shahzad. "Towards Digital Economy." International Journal of E-Entrepreneurship and Innovation 3, no. 4 (2012): 34–46. http://dx.doi.org/10.4018/jeei.2012100103.

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Information and Communication Technologies (ICT) have changed business operation trends. Information systems are considered a valuable asset and have the attention of the strategic and marketing decision floors. Use of information system and ICT in the banking industry have become indispensable, and have replaced traditional operations with electronic banking concepts. Electronic banking has brought many challenges for strategic managers to achieve strategic goals and overall customers’ satisfaction. This research study aims to investigate the impact of electronic banking in the context of IT
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Bektas, Prof Dr Cetin. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 8, no. 2 (2018): I. http://dx.doi.org/10.18844/gjbem.v8i2.3604.

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Dear Readers,
 It is the great honor for us to publish seventh volume, second issue of Global Journal of Business, Economics and Management: Current Issues.
 
 Global Journal of Business, Economics and Management: Current Issues is an international, multi- disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business,
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Bektas, Prof Dr Cetin. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 8, no. 3 (2018): I. http://dx.doi.org/10.18844/gjbem.v8i3.3861.

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Dear Readers,
 It is the great honour for us to publish eighth volume, third issue of Global Journal of Business, Economics and Management: Current Issues.
 
 Global Journal of Business, Economics and Management: Current Issues is an international, multi- disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, e
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Vasyltsova, Svitlana, and Anastasiia Oborina. "USE OF INFORMATION TECHNOLOGIES IN MARKETING." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 3 (August 14, 2022): 29–32. http://dx.doi.org/10.20998/2519-4461.2022.3.29.

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The article analyzes the essence of such a category as information technology and its use in the marketing activities of the enterprise. The factors both external and internal that have a great influence on this category were identified. The continuous regeneration of information technology has given rise to information systems. Communication, buying and selling, obtaining information, marketing and advertising, management, healthcare, logistics, banking are taking on new formats thanks to information technology. This study examined the impact of IT on marketing. IT has influenced marketing as
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IACOB, Dr Andreea Iluzia. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 6, no. 2 (2016): 52. http://dx.doi.org/10.18844/gjbem.v6i2.1638.

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Dear Readers,It is the great honor for us to publish sixth volume, second issue of Global Journal of Business, Economics and Management: Current Issues.Global Journal of Business, Economics and Management: Current Issues is an international, multi-disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, economics and management
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IACOB, Prof Dr Andreea Iluzia. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 7, no. 1 (2017): 1. http://dx.doi.org/10.18844/gjbem.v7i1.1645.

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Dear Readers, It is the great honour for me to publish seventh volume, first issue of Global Journal of Business, Economics and Management: Current Issues.Global Journal of Business, Economics and Management: Current Issues is an international, multi-disciplinary, peer-referred journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, economics and managem
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IACOB, Dr Andreea Iluzia. "Message from Editor." Global Journal of Business, Economics and Management: Current Issues 6, no. 1 (2016): 01. http://dx.doi.org/10.18844/gjbem.v6i1.1138.

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Dear Readers,It is the great honor for us to publish sixth volume of Global Journal of Business, Economics and Management: Current Issues.Global Journal of Business, Economics and Management: Current Issues is an international, multi-disciplinary, peer-refereed journal which aims to provide a global platform for professionals working in the field of business, economics, management, accounting, marketing, banking and finance and scholars and researchers to share their theoretical, empirical and practical knowledge on current issues in the area of business, economics and management.The journal w
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Mir Shafiei, Atyeh Sadat, Mohammad Taleghani, and Rahmat Ali Saberi Haghayegh. "Designing and Validating a Behavioral Model of Banking System Customers." Management Strategies and Engineering Sciences 7, no. 3 (2025): 47–56. https://doi.org/10.61838/msesj.7.3.5.

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The aim of the present study is to design and validate a behavioral model of banking system customers. The research method is a sequential exploratory mixed-methods approach. In the qualitative section, research participants included university professors in fields related to marketing management and business, as well as heads, deputies, and customer relations managers in Bank Day branches in Tehran, totaling 12 individuals selected through purposive (snowball) sampling based on the principle of theoretical saturation. The data collection tool consisted of semi-structured interviews, and the v
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Dissertations / Theses on the topic "Marketing communications management of the banking operations"

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Гузь, М. М. "Управління маркетинговими комунікаціями банківських операцій". Thesis, Українська академія банківської справи Національного банку України, 2010. http://essuir.sumdu.edu.ua/handle/123456789/51349.

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Дисертацію присвячено дослідженню теоретичних, методичних та практичних питань щодо управління маркетинговими комунікаціями банківськими установами України для просування банківських послуг на ринку. В роботі набули подальшого розвитку поняття «маркетингові комунікації» та «маркетингові комунікації банківських операцій». Систематизовано інструменти маркетингових комунікацій, розширено їх перелік та обґрунтовано доцільність їх використання в банківській діяльності. Визначено концептуальні засади побудови системи управління МК банку на основі аналізу впливу факторів зовнішнього та внутрішнього
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Dalziel, Nurdilek. "The impact of marketing communications on customer relationships : an investigation into the UK banking sector." Thesis, Open University, 2007. http://eprints.staffs.ac.uk/2294/.

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The PhD research is concerned with investigating the communication aspect of relationships. In particular, the research focuses on the impact of marketing communications on customer relationships. The communication aspect of customer relationships is an empirically under-researched area. Two disciplines which are relationship marketing research and marketing communications research were drawn together in order to present insight into the investigation, and hence to build on the limited existing knowledge. The banking sector was used as the context of the investigation. The context of the resea
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Montes, Ana Elsa. "Banking programs for employer clusters the benefits of a territory based sale program." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2392.

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The purpose of this project is to gain a better understandng of the sales opportunities available to credit unions through business-to-business relationship selling. This cluster-based approach will focus on techniques and tactics to increase sales. The project differentiates the market by companies in Riverside and San Bernardino Counties, referred to as the Inland Empire. The project will reveal the benefits of instituting a territory based sales program similar to Arrowhead Credit Union's that encourages sales professionals to learn about their region's nuances. More importantly, it address
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Vick, Sondra Kay. "Investment centers that are feasible in a credit union." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/1758.

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This project will identify the options available to a credit union desiring to open an office of the securities industry to provide investment products and advisory services to its member. The three options identified are becoming a branch office of an established broker/dealer, becoming an introducing broker/dealer, or purchasing an existing broker/dealer. An analysis will identify the required needs of an account executive in a computer system, client statements, and client confirmations. It will also analysis the capital requirements, the expenses of opening and running an office, fees char
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Boni, Margaret Mary. "A study of Washington Mutual a formidible competitor in the Southern California market." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2179.

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This project examines the Southern California and Inland Empire banking environment during the period from 1992 to 1997. It includes an analysis of Washington Mutual's market strategy, and financial strategy for entering this fiercely competitive environment. Washington Mutual's competitive advantages and weaknesses will be analyzed to understand its approach to capturing strong market presence.
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Leake, Stacie. "Sales incentive program design and compensation." CSUSB ScholarWorks, 2000. https://scholarworks.lib.csusb.edu/etd-project/1707.

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"This project provides a blueprint that will allow Arrowhead Credit Union to clarify and confirm the new sales accountabilities associated with sales jobs within the organization, and to design and implement compensation plans that are successful and aligned with the company's objectives."
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Lowther, Dwain Eldred. "Customer relationship management: A financial perspective." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2694.

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This paper focuses on methods for financial institutions to perform precise customer level analysis to anticipate customers' evolving financial needs and maximize the lifetime value of each customer relationship. The paper proposes software packages that analyze customer relationship management from a financial perspective.
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Enkh-Amgalan, Rentsenkhand. "The Indulgence and Restraint Cultural Dimension: A Cross-Cultural Study of Mongolia and the United States." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/honors/329.

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This research focuses on one of the least studied cultural dimension, “indulgence versus restraint” (IVR) and how it affects consumer behavior, international marketing, and global business operations in the U.S. and Mongolia. This project is the first research on IVR in Mongolia since the country is rarely studied and there is no available data for this cultural dimension. Samples of undergraduate business students (as consumers) from both countries were studied through surveys. The findings support that Mongolians and Americans are different regarding the “indulgence” cultural dimension. This
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Blake, Greyory. "Good Game." VCU Scholars Compass, 2018. https://scholarscompass.vcu.edu/etd/5377.

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This thesis and its corresponding art installation, Lessons from Ziggy, attempts to deconstruct the variables prevalent within several complex systems, analyze their transformations, and propose a methodology for reasserting the soap box within the display pedestal. In this text, there are several key and specific examples of the transformation of various signifiers (i.e. media-bred fear’s transformation into a political tactic of surveillance, contemporary freneticism’s transformation into complacency, and community’s transformation into nationalism as a state weapon). In this essay, all of t
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Books on the topic "Marketing communications management of the banking operations"

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Office, General Accounting. Telecommunications: Management and operation of FCC's public reference rooms : report to the chairman, Government Information, Justice, and Agriculture Subcommittee, Committee on Government Operations, House of Representatives. The Office, 1988.

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Popadyuk, Tatyana, Saidkhror Gulyamov, and Sharafutdin Khashimkhodzhaev, eds. IX INTERNATIONAL SCIENTIFIC-PRACTICAL CONFERENCE “MANAGERIAL SCIENCES IN THE MODERN WORLD”. EurAsian Scientific Editions, 2022. http://dx.doi.org/10.56948/zajh8343.

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On 9 November 2021, 9th International Scientific-Practical Conference “Managerial Sciences in the Modern World” was opened. This year, the event took place in the online format because of the strained epidemiological situation. A total of about 450 specialists took part in the conference. “Managerial Sciences” has already become a kind of brand, with more than half a dozen different round table discussions, sections”, said Arkady Trachuk, Dean of the Faculty “Higher School of Management” at the Financial University under the Government of the Russian Federation, who moderated the plenary sessi
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Innovation Networks Understanding Complex Systems. Springer, 2009.

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Telecommunications: GSA's difficulties managing FTS 2000 : report to the Chairman, Committee on Government Operations, House of Representatives. The Office, 1991.

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Telecommunications: FCC's handling of formal complaints filed against common carriers : report to the Chairman, Information, Justice, Transportation, and Agriculture Subcommittee, Committee on Government Operations, House of Representatives. The Office, 1993.

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Pachpande, Priti, and Sham Bachhav. Indian Business Case Studies Volume IV. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869401.001.0001.

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Abstract Case Volume IV brings industry live into the classroom for management students and onto the desks of scholars, managers, and entrepreneurs for analysis, prognosis, and application in the real world business issues through very relevant and interesting case studies from Indian Business and Economy. The case studies are chosen ones from every management field, be it Business strategy, Human Resources Management, Finance, Marketing or Business operations management aspects. The case studies are on major transformative events in business environment and strategy that brought in disruptive
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Book chapters on the topic "Marketing communications management of the banking operations"

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Orsag, Silvije, Dejan Mikerević, and Lidija Dedi. "Finance in the World of Artificial Intelligence and Digitalization." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-5077-9.ch009.

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This chapter considers finance in the world of artificial intelligence and digitalization with a special focus on the role and physical forms of money throughout history, modes of executing financial transactions, development of banking and investment industry, and its overall importance for financial management. Innovative and alternative business solutions in the financial industry result from the development of modern technologies, information and communication networks, smart devices, and various applications. Digital money and cryptocurrencies are extremely interesting current phenomena p
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Schwarz, Eric C., Stacey A. Hall, and Simon Shibli. "Multichannel Marketing and Communications." In Sport Facility Operations Management. Routledge, 2019. http://dx.doi.org/10.4324/9780429026102-9.

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Sood, Tulika. "Services Marketing." In Strategic Marketing Management and Tactics in the Service Industry. IGI Global, 2017. http://dx.doi.org/10.4018/978-1-5225-2475-5.ch002.

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Service Sector which is considered to be the sector of the millennium and one of the key drivers of India's economic growth. The objective of the chapter is to identify the growth and challenges of the sector. The chapter also portrays some of the developments and major investments by companies in the services sector in India. The Government of India recognizes the importance of promoting growth in services sectors and provides several incentives in wide variety of sectors such as health care, tourism, education, engineering, communications, transportation, information technology, banking, fin
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Nasution, Muhammad Dharma Tuah Putra, Endang Sulistya Rini, Beby Karina Fawzeea Sembiring Sembiring, Amlys Syahputra Silalahi, and Cut Kesuma Pahlufi. "Is It Practical to Utilize AI-Powered Chatbots in Halal Marketing Communications?" In Advances in Logistics, Operations, and Management Science. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-7519-5.ch003.

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The aim of this chapter is to explore the capabilities of chatbots in the domain of marketing communication, with a particular focus on their potential application within the halal industry. It also analyzes the escalation in chatbot adoption across various business sectors. Furthermore, the chapter delves into the significance of adopting chatbots in Halal marketing communication. This includes an analysis of the challenges that may arise and capitalize on opportunities to successfully engage and captivate the intended audience. Likewise, this chapter sheds light on the areas of research that
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Hennessey, H. David. "Marketing Communications Trends in the Emerging Global Marketplace." In Marketing Communication. Oxford University PressOxford, 2005. http://dx.doi.org/10.1093/oso/9780199276943.003.0006.

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Abstract Managing the communications process for a single market is no easy task. However, the task is even more difficult for global marketers, who must communicate to prospective customers in many markets. In the process, they struggle with different cultures, habits, and languages. This chapter describes the marketing communications trends in the emerging global marketplace, focusing on marketing communications in multiple countries. It examines the opportunities and challenges of global advertising, personal selling, and global account management. New methods of sales promotion are discuss
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Wójcik-Czerniawska, Agnieszka Jadwiga, and Zbigniew Grzymała. "Marketing 4.0 and Next-Impact of Influencer Marketing on Consumer Behavior." In Brand Creation and Management in the Phygital Era. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0948-4.ch014.

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The environment saw significant changes before the development of the Internet, which had a significant effect on people's behavior. To obtain a competitive advantage in the present highly competitive market, goods and amenities are becoming increasingly customized. Marketing as a strategic position inside an organization is one of the necessities of modern business, and the development of communication technology has given marketing operations a new framework. As social networks have developed, e-marketing—a whole new kind of marketing—is emerging quickly. People have started actively creatin
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"Integration With Marketing." In Sales and Distribution Management for Organizational Growth. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-5225-9981-4.ch005.

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Sales promotion is an integral part of sales and marketing today. They are of two types – consumer promotion and trade promotion. Consumer promotion is run to entice consumers to the retail outlets and purchase the product. It also helps in building awareness and is normally run for a short period of time. Trade promotions are run to motivate the trade and the intermediaries to sell more of the product. It is a push strategy where the intermediaries try to sell more to the consumers. The downside of sales promotion is that when run repeatedly, or for a very long period of time, the brand image
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Domazet, Ivana S., and Sladjana Neogradi. "Digital Marketing and Service Industry." In Advances in Human Resources Management and Organizational Development. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-5993-1.ch002.

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The aim of this chapter is to investigate the impact of the implementation of digital sales channels on improving the bank's business performance (i.e., improving the market position of the bank). The authors look at different types of sales channels and their contribution to increasing the number of clients in the bank, and in particular, they focus on the advantages of the Viber Platform in reaching more clients. A survey on digitalization of the banking sector was conducted, that is, on the integration of digital communications and sales channels, that bringins with it new elements and poss
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Kaluarachchi, Buddhika Nishadi, and Darshana Sedera. "Improving Efficiency Through AI-Powered Customer Engagement by Providing Personalized Solutions in the Banking Industry." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-7122-0.ch016.

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Artificial intelligence (AI) is revolutionizing banking by improving client engagement and operational efficiency with personalized solutions. This chapter analyses how AI-powered customer engagement enhances operations and customizes solutions. AI tools help banks learn client preferences and behaviors by analyzing massive volumes of data, supporting a customer-centric strategy that promotes happiness and loyalty. The chapter reviews prominent banks' AI deployments and case studies, addresses data protection, ethics, and regulatory compliance, and offers advice for banks seeking competitive a
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Sundaram, Sai Shrinivas, Deepika Sachdev, and Shailendra Pokhriyal. "Customer Experience and Delight in the Metaverse." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-5853-2.ch007.

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Customer delight is defined as exceeding client expectations through an experience that is truly differentiated. Customer delight is not limited to delivering service quality, but it is also about how the service is delivered and customer experience of the service provided. Customer experience will traverse seamlessly across the virtual and physical worlds with the evolution of the metaverse resulting in ‘innovative disruption'. As the new playing field for corporates and engagement with consumers, it will transform customer experience. This will be augmented by turning historical notification
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Conference papers on the topic "Marketing communications management of the banking operations"

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Nomeer, Mohamed. "Intelligent Energy Platform." In International Petroleum Technology Conference. IPTC, 2021. http://dx.doi.org/10.2523/iptc-21252-ms.

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Abstract Turning an organization to an effective data driven decision making is vital factor to have and achieve digital transformation journey smoothly and successfully in the Energy sector, in which the energy industry has been trying to achieve the complete cycle Listen, Understand, effect and Decide rightly and quickly across the whole value chain such as HR, Finance, legal and contracts, operations, etc. since several decades where the software solutions were not in the priority list of the industry special the operations for many reasons, which created a serious of concequences which the
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