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1

Sorce, Patricia A. Personalization: Data-driven print and Internet communications. RIT Cary Graphic Arts Press, 2009.

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2

1964-, Hart Ted, Greenfield James M. 1936-, and Johnston Michael W. 1963-, eds. Nonprofit internet strategies: Best practices for marketing, communications, and fundraising success. Wiley, 2005.

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3

Young, Antony. Brand media strategy: Integrated communications planning in the digital era. Palgrave Macmillan, 2014.

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4

Janoschka, Anja. Web advertising: New forms of communication on the Internet. J.Benjamins, 2004.

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5

Tyler, Eastman Susan, Ferguson Douglas A, and Klein Robert A. 1928-, eds. Media promotion and marketing for broadcasting, cable, and the Internet. Focal Press, 2006.

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6

Hopkins, Jeanne. Mobile marketing. Anaya Multimedia, 2012.

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7

Dōdanuki, Shin'ichirō. Sheasuru bijutsu: Mori Bijutsukan no SNS, māketingu senryaku = Art to share : SNS marketing strategies of Mori Art Museum. Shoeisha, 2019.

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8

Ramos, Andreas. Search Engine Marketing. McGraw-Hill, 2008.

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9

Wind, Yoram. Convergence marketing: Strategies for reaching the new hybrid consumer. Financial Times Prentice Hall, 2002.

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10

Wind, Yoram. Convergence marketing: Running with the centaurs. Financial Times Prentice Hall, 2002.

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11

Manzitti, Edward T. Mobile marketing: Consumer perspectives. Direct Marketing Association, 2008.

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12

Antoine, Veil, France. Conseil national du tourisme, and France. Secrétariat d'État chargé du tourisme, eds. Tourisme et technologies de l'information et de la communication: "le futur est déjà là". La documentation française, 2000.

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13

Thomases, Hollis. Twitter marketing: An hour a day. Wiley, 2010.

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14

Thomases, Hollis. Twitter marketing: An hour a day. Wiley, 2010.

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15

McGee, Ulla. Marketing strategies to drive traffic to your site. Stanford Video, 2006.

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16

Ludwig, Marc Alexandre. Beziehungsmanagement im Internet: Eine Analyse der Informationsbedürfnisse auf Konsumgütermärkten und der Möglichkeiten ihrer Befriedigung durch Beziehungsmanagement unter Nutzung des Internets. J. Eul, 2000.

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17

Hartmann, Thomas. Ganzheitliche Marketingkommunikation im Internet: Der Weg zur erfolgreichen Homepage. Publicis, 2006.

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18

Locke, Christopher. Gonzo marketing: Winning through worst practices. Perseus Pub., 2001.

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19

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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20

Bell, Geraldine, and Babek Taheri. Marketing Communications. Goodfellow Publishers, Limited, 2017.

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21

The Birth of Internet Marketing Communications:. Quorum Books, 2000.

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22

Allen. Internet Resources for Integrated Marketing Communications. South-Western, Div of Thomson Learning, 1999.

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23

Digital Marketing in a Week. Hodder & Stoughton, 2016.

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24

Rowles, Daniel. Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising. Kogan Page, 2013.

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25

Rowles, Daniel. Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising. Kogan Page, Limited, 2015.

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26

Rowles, Daniel. Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising. Kogan Page, Limited, 2017.

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27

Integrated Marketing Communication. Taylor & Francis Group, 2021.

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28

Juska, Jerome M. Integrated Marketing Communication. Taylor & Francis Group, 2021.

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29

Smith, Nick. Digital Marketing in a Week: Teach Yourself. Taylor & Francis Group, 2050.

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30

Bell, Geraldine. Marketing communications: An advertising, promotion and branding perspective. 2017.

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31

Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan Limited, 2014.

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32

Young, A. Brand Media Strategy: Integrated Communications Planning in the Digital Era. Palgrave Macmillan, 2016.

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33

Hart, Ted, Michael Johnston, and James M. Greenfield. Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Wiley & Sons, Incorporated, John, 2008.

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34

Hart, Ted, James M. Greenfield, and Michael Johnston. Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising Success. Wiley, 2005.

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35

Hofacker, Charles F. Digital Marketing: Communicating, Selling and Connecting. Elgar Publishing Limited, Edward, 2018.

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36

Hua, Hongbing. Mobile Marketing Management. Taylor & Francis Group, 2019.

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37

Hua, Hongbing. Mobile Marketing Management. Taylor & Francis Group, 2019.

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38

Marketing político, do comício à Internet. Unesco, Cátedra Unesco de Comunicação para o Desenvolvimento Regional Brasil, 2007.

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39

Tafilaj, Real. Search Engine Marketing. Lulu Press, Inc., 2008.

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40

Menzies, Graeme. Social Media for Communications Professionals: How to Use Online Media, Tools and Strategies to Achieve Your Business Goals. Wiley & Sons, Incorporated, John, 2014.

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41

Menzies, Graeme. Social Media for Communications Professionals: How to Use Online Media, Tools and Strategies to Achieve Your Business Goals. Wiley & Sons, Incorporated, John, 2014.

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42

Menzies, Graeme. Social Media for Communications Professionals: How to Use Online Media, Tools and Strategies to Achieve Your Business Goals. Wiley & Sons, Incorporated, John, 2014.

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43

Menzies, Graeme. Social Media for Communications Professionals: How to Use Online Media, Tools and Strategies to Achieve Your Business Goals. Wiley & Sons, Incorporated, John, 2014.

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44

Marketing Online Education Programs Frameworks For Promotion And Communication. Information Science Reference, 2011.

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45

Marketing Expenditures And Wordofmouth Communication Complements Or Substitutes. Now Publishers, 2010.

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46

Twitter Marketing. John Wiley & Sons, Ltd., 2009.

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47

Chaston, I. Internet Marketing and Big Data Exploitation. Palgrave Macmillan Limited, 2015.

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48

Chaston, I. Internet Marketing and Big Data Exploitation. Palgrave Macmillan, 2015.

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49

Juska, Jerome M. Integrated Marketing Communication: Advertising and Promotion in a Digital World. Taylor & Francis Group, 2017.

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50

Juska, Jerome M. Integrated Marketing Communication: Advertising and Promotion in a Digital World. Taylor & Francis Group, 2017.

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