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Journal articles on the topic 'Marketing communications on the Internet'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.

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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business devel

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Fomichenko, I., S. Barkova, A. Dykan, K. Kosik, and K. Kozlova. "Internet Marketing as a Modern Enterprise Communication Tool." Economic Herald of the Donbas, no. 4 (62) (2020): 97–102. http://dx.doi.org/10.12958/1817-3772-2020-4(62)-97-102.

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The article identifies the need for the use of Internet marketing technologies to promote goods and services in a modern domestic enterprise. Based on the analysis, the need to improve the marketing, sales and communication policy of domestic enterprises using the Internet is substantiated. The main marketing processes that are implemented using Internet marketing technologies, which include marketing research on the Internet, marketing communications on the Internet and promotion and marketing of products over the Internet. The main types of Internet marketing at a modern enterprise are studi

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Berezyuk, Vitaliy, and Andriy Donets. "Marketing communications in the Internet environment: the essence and problems of integration." Marketing and Digital Technologies 1, no. 7 (2023): 120–27. http://dx.doi.org/10.15276/mdt.7.1.2023.9.

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The aim of the article. The purpose of this article is to specify and update the categorical apparatus respecting Internet marketing, based on the authors' approach to the classification of integrated marketing communications on the Internet. Furthermore, the authors determine key indicators of success in the implementation of integrated promotion models at enterprises. Analyses results. The article is designed to research the essence of the categories "Internet marketing" and "Internet communication". These categories were analyzed and clarified from the perspective of their systematic connec

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Jukova, Evgeniya, and Lyudmila Bogatyreva. "The choice of marketing communication tools in the internet environment." Economy under Guard 2023, no. 4 (2023): 28–34. http://dx.doi.org/10.36511/2588-0071-2023-4-28-34.

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The article discusses modern approaches to the use of marketing communications tools to promote goods and services on the Internet. Internet marketing tools are distinguished depending on the type and goals of promotion. The differences between Internet communication tools for the industrial and consumer markets are revealed. Recommendations are being developed for the inclusion of Internet marketing tools in a comprehensive marketing communications strategy.

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Torgunakova, E. V., and E. A. Torgunakov. "Marketing communications on the Internet and their role in promoting the organization’s products." Economics and Management 31, no. 6 (2025): 709–17. https://doi.org/10.35854/1998-1627-2025-6-709-717.

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Aim. The work aimed to analyze the issues of using marketing communications on the Internet to promote the organization’s products at the present stage.Objectives. The work seeks to systematize ideas about the essence of Internet communications; to clarify the concept of Internet communications; to characterize the features and advantages of using marketing Internet communications, as well as to identify related problems that arise at the present stage.Methods. The study theoretical and methodological basis represented the works of Russian and international scientists on the problems of Intern

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Krylova, L. V., and T. V. Volozhaninova. "Marketing Internet communications of service enterprises." Gostinichnoe delo (Hotel Business), no. 6 (June 10, 2022): 393–400. http://dx.doi.org/10.33920/igt-2-2206-04.

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Today the Internet is a business tool that satisfies information needs and creates an effective system of relationships between enterprises and consumers, as well as all elements of the external business environment. This actualizes a comprehensive study of the conceptual foundations of Internet marketing and its communication, the role of the Internet in the processes of business globalization and acquires important scientific and practical significance. The use of the Internet brings new features and benefits compared to marketing based on traditional technologies and the classic marketing m

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Petr, Koreniuk, and Dmytrochenkov Mykyta. "ASSESSING THE EFFECTIVENESS OF DIGITAL MARKETING COMMUNICATIONS FOR ENSURING THE DEVELOPMENT OF THE ENTERPRISE." ECONOMIC BULLETIN OF THE DNIPROVSK STATE TECHNICAL UNIVERSITY, no. 2(7) (December 27, 2023): 63–69. http://dx.doi.org/10.31319/2709-2879.2023iss2(7).293749pp63-69.

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The article has shown that the development of information technologies has dramatically changed the cost of companies for marketing communications, in which the cost of the Internet communication began to increase at the fastest pace. In the face of unprecedentedly rapid growth of Internet users increases the need to form modern marketing tools, which allows you to use Internet resources to communicate with consumers, increase their awareness to promote the goods and services of companies. The purpose of the article is to provide practical recommendations for evaluating the effectiveness of di

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Kisiołek, Artur, Oleh Karyy, and Liubov Нalkiv. "The utilization of Internet marketing communication tools by higher education institutions (on the example of Poland and Ukraine)." International Journal of Educational Management 35, no. 4 (2021): 754–67. http://dx.doi.org/10.1108/ijem-07-2020-0345.

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PurposeThe purpose of this study is to compare and contrast Internet marketing communication tools used to accomplish key marketing goals between European Union higher education institutions (HEIs) and non-EU HEIs, such as in the case of Poland and Ukraine.Design/methodology/approachIn the article, the authors used the literature review method to justify the importance of implementing HEI marketing strategy based on marketing communications with Internet users, and thus to justify the relevance of the chosen research topic. Based on the literature review, the authors identified the goals of HE

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Komarov, V. M., and M. A. Nikolaeva. "Internet marketing as a promising direction of marketing communications." Lizing (Leasing), no. 6 (December 25, 2023): 18–28. http://dx.doi.org/10.33920/vne-03-2306-03.

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The article discusses the issues related to conducting marketing activities on the Internet. The authors examine the approaches to conducting marketing activities on the Internet and highlight the main strategies for interaction between organizations based on digital platforms. The interaction of organizations with consumers on the Internet is considered within the framework of providing content, a system of customer relationships, as well as search and display advertising. The authors analyze the main models of payment for media advertising on the Internet and conclude that it is necessary to

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Yadav, Ajay Kumar. "Digital Advertising, Internet Advertising, Online Marketing, Web Advertising, Online Advertising, Internet Marketing, Web Marketing." International Journal For Academic Research and Development 3, no. 1 (2021): 21–37. https://doi.org/10.5281/zenodo.6640636.

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This piece of research work aims at understanding the preferred emerging media options used for marketing. In the Internet age many new methods used for product promotion and marketing. "Desk research" has been turned into "online research", now in the online, market research has become possible. Many Indian companies are using digital marketing for competitive advantage. Social Media has quickly gained prominence as it provides people with the opportunity to communicate and share posts and topics. The development of information technology, followed by the advancement of di

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Neese, William T., and Charles R. McManis. "Regulating Marketing Communications on the Internet." Journal of Promotion Management 9, no. 1-2 (2003): 181–98. http://dx.doi.org/10.1300/j057v09n01_14.

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Demko, Mariana. "Development of integrated marketing Internet communications in the activity of Ukrainian banks." Marketing and Digital Technologies 5, no. 1 (2021): 101–12. http://dx.doi.org/10.15276/mdt.5.1.2021.6.

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In modern conditions the Internet is developing rapidly. Marketing communications on the Internet is one of the main elements of Internet marketing of banking institutions and an important element in establishing relationships with target audiences and managing them, informing customers, improving the image of the bank. It is determined that the Internet today covers the information, communication and logistics areas of marketing communications of banks. The paper identifies the areas of integrated marketing Internet-communications in the activities of banks and their main elements to present

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Saxby, S. "Internet Marketing." Computer Law & Security Review 21, no. 3 (2005): 277. http://dx.doi.org/10.1016/j.clsr.2005.01.013.

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KRAVCHYK, Yurii, Olga GARAPHONOVA, Viktor SHPYLOVYI, Vira SHPILEVA, and Victoriia BILYK. "PROBLEM ASPECTS AND PROSPECTIVE DIRECTIONS OF IMPROVEMENT OF THE INTERNET MARKETING SYSTEM IN THE FIELD OF CONSUMER SERVICES." Ukrainian Journal of Applied Economics and Technology 7, no. 2 (2022): 146–55. http://dx.doi.org/10.36887/2415-8453-2022-2-18.

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The study considers the relevance of the formation and implementation of policies for the development of Internet marketing of the enterprise, in particular entities specializing in the provision of consumer services. The purpose of the study is to identify problematic aspects and substantiate promising areas for improving the system of Internet marketing of consumer services. The results of sociological research among service consumers on the quantity and quality of digital communication channels, including those used by service consumers, their satisfaction with the level and quality of digi

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I.A. Tolmacheva, I. A. Tolmacheva I. A. Tolmacheva. "MARKETING COMMUNICATIONS OF COMPANIES ON THE INTERNET." Vestnik of Khabarovsk State University of Economics and Law, no. 4(114) (November 10, 2023): 108–11. http://dx.doi.org/10.38161/2618-9526-2023-4-108-111.

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The article presents the theoretical and practical aspects of the work of firms on the Internet. The features of marketing communications on the Internet are considered. The main trends in the development of Internet marketing in the near future are presented.

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Kostynets, Iuliia, and Bogdan Kolesnyk. "SOCIAL NETWORKS AS TOOLS OF MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT." Actual Problems of Economics 1, no. 223 (2020): 102–8. http://dx.doi.org/10.32752/1993-6788-2020-1-223-102-108.

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The article is devoted to the study of the use of social networks as a tool of marketing communications, in particular, the use of Facebook for marketing purposes. Trends in the development of advertising on the Internet, social networks, search engines and types of Internet advertising, marketing communications on the Internet and modern methods of marketing research are analyzed. In today's world, the issues of mass communication in the digital environment are becoming extremely important. This is a large system of specific communicative activities. In this regard, the systematization of inf

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Perry, Monica L., and Alan T. Shao. "Internet Marketing Communications in the Selling Process." Journal of Promotion Management 9, no. 1-2 (2003): 17–29. http://dx.doi.org/10.1300/j057v09n01_03.

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18

Rowley, Jennifer. "Remodelling marketing communications in an Internet environment." Internet Research 11, no. 3 (2001): 203–12. http://dx.doi.org/10.1108/10662240110397017.

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YEVSIEIEVA, Dina. "Marketing in war conditions of the country's: features of communication channel development." Economics. Finances. Law 9, no. - (2023): 78–81. http://dx.doi.org/10.37634/efp.2023.9.18.

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The paper considers the problem of building marketing communication channels in the conditions of the war in the country. The relevance of the problem is explained by the fact that the scientific literature does not cover the issue of building marketing communication channels in the conditions of martial law in the country in the digital age. The purpose of the paper is to study changes in marketing communications in the retail sector during wartime compared to peacetime. It was established that the development of information technologies led and leads to the emergence of new means of communic

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A, Asrul, M. Alfandy I, and Aufa Fauziah S. "Utilization Instagram as an Communication Marketing Media." International Journal of Research and Applied Technology 2, no. 2 (2022): 1–5. http://dx.doi.org/10.34010/injuratech.v2i1.6936.

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The purpose of this study is to analyze the use of Instagram as a communication marketing medium in utilizing the new internet media as an alternative to approach potential consumers. This study used qualitative research methods. The results of this study are the use of Instagram social media in expanding and improving the marketing communication function. Because the presence of the internet in marketing communications can help business people or marketers in carrying out marketing communications, because marketers must have a strategy to be able to take advantage of Instagram social media as

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A, Asrul, M. Alfandy I, and Aufa Fauziah S. "Utilization Instagram as an Communication Marketing Media." International Journal of Research and Applied Technology 2, no. 2 (2022): 1–5. http://dx.doi.org/10.34010/injuratech.v2i2.6936.

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The purpose of this study is to analyze the use of Instagram as a communication marketing medium in utilizing the new internet media as an alternative to approach potential consumers. This study used qualitative research methods. The results of this study are the use of Instagram social media in expanding and improving the marketing communication function. Because the presence of the internet in marketing communications can help business people or marketers in carrying out marketing communications, because marketers must have a strategy to be able to take advantage of Instagram social media as

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Kaluzhsky, Mikhail, and Valery Karpov. "Network Internet-communications as an Instrument of Marketing." Practical Marketing, no. 2 (192) (February 3, 2013): 32–39. https://doi.org/10.5281/zenodo.1471215.

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The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Internet-communications in the marketing environment.

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Пуліна, Т. В., Н. М. Шмиголь, Jan Polcyn, and І. С. Варламова. "WAYS TO ENHANCE MARKETING COMMUNICATIONS AND ADVERTISING FOR BUSINESSES ON THE INTERNET." Управління змінами та інновації, no. 7 (September 26, 2023): 7–11. http://dx.doi.org/10.32782/cmi/2023-7-1.

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This article addresses the pressing issue of discussing the significance of integrated marketing communications for modern businesses and offers recommendations for their effective utilization on the Internet. It emphasizes the pivotal role of electronic communications in engaging with contemporary consumers and provides practical advice for optimizing marketing strategies and advertising efforts to achieve greater efficiency and impact on the target audience in the online environment. The importance of utilizing banner and contextual advertising, as well as other tools for enhancing the effec

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Остапчук and Aleksey Ostapchuk. "Internet marketing complex to promote tourism business." Economics 4, no. 5 (2016): 63–68. http://dx.doi.org/10.12737/20838.

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The article considers Internet marketing complex for promotion of travel business. The article gives a review of instruments of marketing communication in Internet network for touristic enterprises. The author describes the most common ways for users to interact with the network. The main devices through which users log on to the Internet are considered. The data on the percentage of use mobile devices and personal computers in Russia and European countries are given. The article summarizes the complex of instruments marketing communication on the Inte

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Demko, Mariana, Nataliia Kosar, and Nataliia Kuzo. "INTEGRATED MARKETING COMMUNICATIONS OF COMMERCIAL BANKS IN THE CONDITIONS OF A HIGHLY COMPETITIVE MARKET: ESSENCE AND FORMATION." Global Prosperity 1, no. 1-2 (2021): 22–31. http://dx.doi.org/10.46489/gpj.2021-1-1-8.

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In this article, we analyze the dynamics of active operations of several Ukrainian banks. During the last three years, there was a declining trend in the number of commercial banks in Ukraine and their issued loans' size. In order to increase the assets of banking institutions of Ukraine, increase their income, banks need to attract new customers, increase the volume of products purchases by existing customers through active communication activities of commercial banks of Ukraine. The intensification of Internet use by banks opens new opportunities for the sales systems improvement and promoti

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Zetira, Amarilisya, Diana Amaliasari, and Imani Satriani. "KOMUNIKASI PEMASARAN RUMAH SUTERA ALAM BOGOR DALAM UPAYA MENINGKATKAN JUMLAH PENGUNJUNG." Jurnal Penelitian Sosial Ilmu Komunikasi 3, no. 1 (2018): 64–75. http://dx.doi.org/10.33751/jpsik.v3i1.1011.

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ABSTRACT Writing this reports aims to find out how marketing communications activities carried out by Rumah Sutera Alam in an attempt to increase the number of visits as well as to find out what factors become advocates and brominated in carrying out the activities of marketing communications at Rumah Sutera Alam. This research uses qualitative research approaches that produce descriptive data in the form of the written word and methods, the data used are the primary data and secondary data. Engineering data collection in the study include interviews, observations, and documentation. The resul

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Halunko, Valentyn, Kseniia Kurkova, and Vitalii Oksin. "METHODS OF ASSESSING THE EFFICIENCY OF INTERNET MARKETING COMMUNICATIONS." Baltic Journal of Economic Studies 4, no. 4 (2018): 76–86. http://dx.doi.org/10.30525/2256-0742/2018-4-4-76-86.

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The purpose of the study is to systematize the methodological foundations for evaluating the effectiveness of marketing communications on the Internet. In the literature, there are often limited definitions of interactivity, which do not reveal the essence and do not allow fully realizing the marketing opportunities associated with its phenomena. Today, interactive video, gaming technologies, which are increasingly used in the creation of advertising and communication materials, provide unprecedented opportunities for users to create and flexibly change their own scenarios for the development

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Doiron, Daniel John. "Internet Marketing & SMEs." International Journal of E-Adoption 1, no. 4 (2009): 19–39. http://dx.doi.org/10.4018/jea.2009100102.

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Small and medium enterprises (SMEs) have been adopting the internet at a feverish pace. Recent studies have shown that up to 85% of SMEs in industrialized countries have web sites, yet less than half are utilizing these web sites to securely transact with their customers. Consumer media consumption is moving away from traditional media, like newspapers, to the internet. These revelations coupled with the growth of tools and techniques available to support online marketing, make it a perfect time for SMEs to market their web sites and ultimately succeed online. In this chapter we will present a

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Siswanto, Tito. "Optimalisasi Sosial Media Sebagai Media Pemasaran Usaha Kecil Menengah." Liquidity 2, no. 1 (2018): 80–86. http://dx.doi.org/10.32546/lq.v2i1.134.

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Communication is a very important element in marketing, because marketing is essentially the communication between producers and consumers. The more advanced development of technology and information, it encourages the changes of conventional communications to modern communication which is digital life style. To support the realization of such communication, the internet became an important element in the creation of modern marketing communications. Until finally, comes the online social media that offers ease of marketing communications with the online system. Because of their low cost and ea

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Gorlevskaya, Liudmila. "Building Effective Marketing Communications in Tourism." Studia Commercialia Bratislavensia 9, no. 35 (2016): 252–65. http://dx.doi.org/10.1515/stcb-2016-0025.

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Abstract In the world of rapid technological evolution and economy of digitalization, consumers are continuously changing. Tourists are among the first. Their behaviour, media consumption, engagement level and expectations must influence on transformation of applied communication tools. In recent decades, the pace of change became faster. Media consumption has shifted to Internet, Mobile and innovative mediums. The paper proposes modern forms of communication tools on different stages of making-decision process and describes role of each to build marketing communications of tourism industry ac

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Otemishev, Edgar Makhmudovich, and Vladislav Sergeevich Vekesser. "ON THE QUESTION OF EFFECTIVE METHODS OF COMMUNICATIONS IN THE INTERNET ENVIRONMENT OF MEDICAL ORGANIZATIONS." Scientific medical Bulletin of Ugra 36, no. 2 (2023): 193–98. http://dx.doi.org/10.25017/2306-1367-2023-36-2-193-198.

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Managing «patient – medical organization» communications is a pressing issue for healthcare organizations. An analysis of a survey of students of medical universities revealed that the most effective marketing methods in this environment are content marketing, SMM, the least effective is direct marketing (using personal E-mail). The presence of a platform for feedback (reviews) can positively influence the choice of a medical organization by patients. Establishing the effectiveness of various methods of managing marketing communications in the Internet environment of public medical organizatio

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Vasenko, Yurii. "INTERNET MARKETING AS A MARKETING COMMUNICATIONS TOOL AND ITS CURRENT TRENDS IN UKRAINE." Economic scope, no. 202 (July 13, 2025): 26–30. https://doi.org/10.30838/ep.202.26-30.

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This article explores Internet marketing as an integral element of modern marketing communications and an essential tool for promoting products and services in the context of digital transformation. The study emphasizes the necessity for businesses to adapt to evolving consumer behavior caused by the widespread use of the Internet and mobile technologies, particularly smartphones. The article discusses the application of key digital marketing tools such as SEO, content marketing, social media, and web analytics as part of effective communication strategies. A structured analysis of the technol

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Balmer, John M. T., and Dorothy A. Yen. "The Internet of total corporate communications, quaternary corporate communications and the corporate marketing Internet revolution." Journal of Marketing Management 33, no. 1-2 (2016): 131–44. http://dx.doi.org/10.1080/0267257x.2016.1255440.

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Purwanti, Angel, Ana Reza, Umar Musa, Zikri Fahrul Nurhadi, and Agus Triyadi. "NEW MEDIA AS INTERNET MARKETING COMMUNICATIONS IN RETAIL COMPANY." JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) 11, no. 1 (2023): 95–104. http://dx.doi.org/10.33884/jimupb.v11i1.6613.

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A franchise company is PT. Indomarco Prismatama, better known as Indomaret, with the assistance of more than 500 distributors, Indomaret has developed a minimarket business with 16,000 locations, a full product inventory, 60% company-owned stores, and 40% franchise-owned stores. Both physical and online marketing initiatives are part of Indomaret's marketing plan. The expansion of the market for Indomaret products is the aim of this marketing strategy. The marketing strategy has been modified to meet market demands because of the existence of the internet, and Indomaret's success cannot be sep

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Belikova, Olena, Inna Fomichenko, Victoriia Shashko, and Yuliia Nikolaieva. "Trends in Digital Marketing as an Innovative Tool for Enterprise Management." Herald of the Economic Sciences of Ukraine, no. 2(39) (2020): 133–38. http://dx.doi.org/10.37405/1729-7206.2020.2(39).133-138.

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The article considers the features of digital marketing in modern business conditions. Channels and basic methods of digital marketing are given. Among the trends of 2018-2019 are online video, native advertising, personalized content, smart advertising with big data, community development. The components that include digital marketing (content, design, statistics) are identified. The advantages of digital marketing in enterprise management are determined. The volume of digital advertising of the advertising and communication market of Ukraine is investigated. The necessity of development of m

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Kitchenko, Olena, and Iryna Koval. "INTERNET MARKETING AS A MODERN TOOL OF MARKETING COMMUNICATION POLICY OF THE ENTERPRISE." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 1 (February 5, 2021): 8–12. http://dx.doi.org/10.20998/2519-4461.2021.1.8.

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The article discusses the issues related to the need to use marketing communications to convey to the consciousness of the target audience the benefits ofusing the company's products or services. It has been established that today one of the most effective ways to increase sales and gain a certain market shareis to use the opportunities of the Internet space. Currently, the use of Internet marketing tools is one of the priority areas of activity of any enterprise. Thedefinition of the concept of Internet marketing is analyzed, and it is found that it can be conditionally divided into three sem

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Ali, Nafez Nimer Hasan, and Mahmoud Allan. "The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers." International Journal of Marketing Studies 9, no. 4 (2017): 97. http://dx.doi.org/10.5539/ijms.v9n4p97.

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Many marketing strategies including and approaches like CRM, mass marketing, PR marketing and IMC have developed for the sake of increasing the demand on the product and elevate the level of customer satisfaction. With the technological development and the entrance of internet marketing there appeared an urgent need to increase the intensity of the marketing strategies in a way that matches the concept of online marketing as distance marketing. From that point, the current study seeks to understand the influence of integrated marketing communication (IMC) on the efficiency of internet-based ma

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Nikolaeva, M. A., and L. M. Farkhutdinova. "Integrated marketing communications as a promising direction for improving marketing tools." Lizing (Leasing), no. 2 (April 14, 2023): 4–10. http://dx.doi.org/10.33920/vne-03-2302-01.

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The article discusses the features of integrated marketing communications and their differences from traditional marketing communications, and identifies the IMC advantages and limitations. The IMC types and their influence on the effectiveness of marketing activities are indicated; the means of Internet marketing are presented and their characteristics are given.

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HUSHTAN, T.V. "Approaches to the formation of communication strategies of the enterprise in the Internet." Market Relations Development in Ukraine №5(216)2019 130 (July 15, 2019): 76–80. https://doi.org/10.5281/zenodo.3336043.

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The subject of the study is theoretical and methodical approaches to the formation of communication strategies of enterprises in the Internet. The purpose of the study is to uncover theoretical and methodological approaches to the formation of communication strategies with the help of Internet tools. популярносMethods of research. In the work the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization are used. Results of work. The article defines the essence of the category «strategy of marketing communi

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Pavlo, Bradulov, and Ordynskyi Volodimir. "INTERNET-MARKETING TOOLS OF TRANSNATIONAL CORPORATIONS." Knowledge, Education, Law, Management 2020 № 1 (29) (November 18, 2020): 36–56. https://doi.org/10.5281/zenodo.4279913.

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The article is devoted to the problem of using Internet tools by technological multinational corporations in order to achieve marketing goals. The main tendencies of the sphere of Internet marketing, which are characteristic for technological TNCs, are investigated and the specifics of the use of Internet means in this sphere of business are revealed. It is noted that using digital helps to build effective reach of TA that cannot be covered by TV. The author emphasizes that is important to use effective channel split for digital activity. Recommendations on implementation digital marketing in

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Komarov, M. A. "Marketing communications in place promotion." Regional Economics: Theory and Practice 18, no. 10 (2020): 2001–18. http://dx.doi.org/10.24891/re.18.10.2001.

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Subject. This article discusses the marketing aspects of place branding development. Objectives. The article aims to summarize current ideas about communications in place marketing. Methods. For the study, I used comprehensive and systems approaches. Results. The article identifies the main types of motivation that encourage consumer decision-making and substantiates the application of the 7C concept model in order to position the place using the Internet. Conclusions. Developing a place branding, building an umbrella brand model and forming numerous sub-brands based on it are more preferable

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Bebnadze, Khatuna. "MODERN TENDENCIES IN THE USE OF INTERNET ADVERTISING." Grail of Science, no. 38 (April 18, 2024): 52–58. http://dx.doi.org/10.36074/grail-of-science.12.04.2024.006.

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During the development stage of marketing, the methods, approaches, and theories needed to achieve different goals were constantly changing. That applies to marketing as a field of practical activity and also as a subject of scientific research. Those brands that were able to produce a marketing policy compatible with the new reality kept their place in the market and, accordingly, the development perspective. Today, the Internet has become an effective means of achieving marketing goals. Integrated marketing communications is not only unthinkable without the Internet, but it is also one of it

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Alshurideh, Muhammad. "Utilize Internet of Things (IOTs) on Customer Relationship Marketing (CRM): An Empirical Study." International Journal of Management and Marketing Intelligence 1, no. 1 (2024): 11–19. https://doi.org/10.64251/ijmmi.4.

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With the rapid development of the Internet and various technological tools, the Internet of Things (IOTs) has become a necessity, a need, also, at the same time an important tool that can be relied upon in all aspects of development. Issues related to data as one of the most important factors contributing to research and development are among the most important factors affected by the rapid development of technology, especially the Internet of Things (IOTs). This study aimed to demonstrate the role played by the Internet of Things (IOTs) in market studies on malls customers through the role of

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Ovsiienko, Nataliia, and Volodymyr Ovsiienko. "MARKETING STRATEGIES FOR PROMOTING GOODS AND SERVICES ON THE INTERNET." Economic scope, no. 196 (January 17, 2025): 67–72. https://doi.org/10.30838/ep.196.67-72.

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The article is devoted to the analysis of Internet marketing as an important tool for enterprises seeking to succeed in the modern business environment. The authors emphasize that Internet marketing has become an integral part of strategic management for companies of various sizes and forms of ownership. They note that many Ukrainian companies have not yet realized the potential of modern marketing concepts and technologies, which creates a need for further research in this area. The main aspects of Internet marketing include marketing communications, which are constantly evolving under the in

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Kostianchuk, Kristina. "Development of internet marketing in industry 4.0." Marketing and Digital Technologies 6, no. 4 (2022): 61–70. http://dx.doi.org/10.15276/mdt.6.3.2022.6.

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The aim of the article. The purpose of the article is the development of theoretical and methodological principles regarding the influence of the fourth industrial revolution on Internet marketing. Analyses results. The article is devoted to the study of the impact of the fourth industrial revolution on Internet marketing as an adaptive marketing activity in the New Normality. The components of Internet marketing of communication nature are presented: media advertising, contextual advertising, search marketing, and SEO, promotion on social networks; internet branding, content marketing, direct

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Hermawati, Tanti, and Prahastiwi Utari. "Information Technology as Tools of Public Relations Inform in Health Services." KnE Social Sciences 2, no. 4 (2017): 96. http://dx.doi.org/10.18502/kss.v2i4.873.

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Internet usage in Indonesia has jumped from just 2 million in 2000 to 45 million in 2011. The use of communication technology has impacted on all aspects of life in Indonesia, including the marketing of medical services by public and private hospitals. This paper reports on a survey ofthree private hospitals in Surakarta, Indonesia, that have usedfive types of marketing communications including: advertising, personal selling, sales promotions, public relations and direct marketing. One of direct marketing methods used is internet marketing with the development of hospital website. This paper d

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CHOBAL, L.Yu., and K.Yu. SIMEKH. "Use of Internet technologies in the practice of marketing communications of tourist enterprises in Ukraine." Market Relations Development in Ukraine №7-8(218-219)2019 149 (September 19, 2019): 94–98. https://doi.org/10.5281/zenodo.3448332.

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The subject of the study is the use of Internet technologies in the practice of marketing communications of tourist enterprises in Ukraine. The purpose of the research is the use of communication strategies of Ukrainian tourist enterprises on the Internet. Research methods. The work uses the dialectical method of scientific knowledge, the method of analysis and synthesis, the comparative method, the method of data generalization. Results of work. The paper presents the types of tourist resources on the Internet. The complex of measures on promotion of Internet websites of tourist enterpri

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ZALIZNIUK, V.P., and S.A. SIVOLAP. "Internet marketing mechanisms for public governance." Market Relations Development in Ukraine №10(233)2020 148 (January 4, 2021): 47–61. https://doi.org/10.5281/zenodo.4415432.

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The subject of the work is the consideration of theoretical and practical aspects of Internet communications as a synthesis of principles of information design and realization of communicative goals of traditional forms, models and types of communication, which arose as a result of involvement in the communicative space of new – extralinguistic and computer networks in public administration. The aim of the study is to consider which of the practices are most effective, how to correlate the various tools that together should lead to the creation of «smart management» systems a

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Sabhina Agni Naenara and Yanda Bara Kusuma. "Pelaksanaan Event Sponsorship Sebagai Implementasi Komunikasi Pemasaran Produk By.U Oleh Telkomsel Branch Surabaya." Journal of Management and Social Sciences 3, no. 1 (2024): 147–54. http://dx.doi.org/10.55606/jimas.v3i1.987.

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Currently, there are many internet providers in Indonesia that offer various benefits, such as digital providers. Demand for the internet continues to increase every year. by.U is the first digital provider in Indonesia targeting the millennial or Gen Z demographic, which has attracted researchers' interest in conducting further research about the company. Researchers used a qualitative approach known as a case study which aims to study the marketing communication methods and promotional mix used by Telkomsel to promote by.U cards to the youth market. Interviews, documentation of event impleme

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Abanga, Joseph. "Internet use among tour operators in Ghana: An exploratory study." Oguaa Journal of Social Sciences 7, no. 2 (2015): 42–52. http://dx.doi.org/10.47963/joss.v7i2.327.

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The introduction of the Internet and the World Wide Web (WWW) in the early 1990’s brought in a new era in communications and transformed the promotion and sales of tourism products. Established web sites by companies have put them in position to carry out productive marketing activities. The current study presents the findings of an exploratory work on the current stage of Internet use among tour operators in Ghana. The study shows that despite the increase in the use of the Internet, Ghanaian tour operators only use it as an additional mode of communication. Currently, the emphasis is still o

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