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Books on the topic 'Marketing complex management'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

1944-, Ford David, ed. The business marketing course: Managing in complex networks. 2nd ed. John Wiley & Sons, 2006.

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2

Carroll, Brian. Lead generation for the complex sale. McGraw-Hill, 2005.

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3

Zabrodskaya, Nataliya. Management and Marketing. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/1020046.

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The textbook outlines modern theoretical and practical provisions of management and marketing, the application of which is necessary for successful, sustainable business development. Special attention is paid to marketing strategies, effective management methods, innovations, business planning, and corporate ethics. Complex theoretical concepts and economic terms are described in a literary language accessible to understanding and memorization. The main topics of management and marketing are arranged in a logical sequence. Practical examples, cases, tests, questions for knowledge control, topi

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4

Katsaros, John. Selling high tech, high ticket: Using relationship management techniques to sell & service today's complex products. Probus Pub., 1993.

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5

Katsaros, John. Selling high tech, high ticket: Using relationship management techniques to sell& service today's complex products. Probus, 1993.

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6

Grigoryan, Ekaterina. Integrated quality management system at the enterprises of the military-industrial complex. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1095033.

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In modern conditions, an integrated quality management system (ISMC) that meets the requirements of several international standards and contributes to improving the efficiency of enterprise management, creating conditions for its sustainable development, as well as the competitiveness of the enterprise and its products is becoming more and more popular. The monograph considers theoretical and methodological approaches to quality management at the enterprise. The relevance of the application of an integrated quality management system, including at the enterprises of the military-industria

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7

Grigoryan, Ekaterina, Elena Sokolova, and Galiya Pikanina. Marketing in public catering. INFRA-M Academic Publishing LLC., 2021. http://dx.doi.org/10.12737/1025220.

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The textbook reveals the specifics of conducting marketing activities in public catering enterprises. The article considers the marketing complex of a public catering enterprise, as well as the methods of marketing research, strategic analysis, planning and marketing management. Each chapter of the textbook is accompanied by control questions, situational and test tasks that allow you to most effectively master the marketing tools and apply them in practice. The textbook also presents practical methods of marketing management, real-world examples and cases that contribute to the consolidation

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8

Sachuk, Tat'yana. Territorial marketing: theory and practice. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2062425.

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The textbook presents the modern concept of territorial administration. The main issues of territorial marketing are considered: the marketing environment of the territory, the subjects and the complex of means of implementing territorial marketing, consumer behavior, macro- and micro-segmentation, differentiation and competitiveness of the territory, positioning and branding of the territory, etc. The textbook reflects such categories as public benefit, local community, cultural, social and symbolic capitals of the territory, tourist destination, institutions of territorial development, etc.

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9

Windt, Katja. Robust Manufacturing Control: Proceedings of the CIRP Sponsored Conference RoMaC 2012, Bremen, Germany, 18th-20th June 2012. Springer Berlin Heidelberg, 2013.

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10

Zuenkova, Yuliya, and Milan Stamenkovich. Cluster analysis and MANOVA in marketing and economic research. INFRA-M Academic Publishing LLC., 2025. https://doi.org/10.12737/2186588.

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The monograph introduces the reader to the basics of using multidimensional statistical methods — cluster analysis and MANOVA analysis — in marketing and economic research. Data is an indispensable product of any activity and the basis for making objective management decisions. Big data has had a significant impact on marketing and the development of its tools. The collection, accumulation and processing of information about customers and the market is the basis of information support for marketing activities. Multidimensional statistics methods, cluster analysis and MANOVA analysis in particu

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11

Van, Tulder Rob, ed. The logic of international restructuring. Routledge, 1995.

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12

Panteleev, Andrey, and Anastasija Inos. Advertising language: Graphics. Grammar. Pragmatics. Second edition. 2nd ed. Publishing Center RIOR, 2024. http://dx.doi.org/10.29039/02126-2.

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The monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants — deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realiz

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13

Kazakova, Nataliya, Ekaterina Erohina, Svetlana Chikurova, and Natal'ya Romanova. Financial controlling of the company's business processes. INFRA-M Academic Publishing LLC., 2024. https://doi.org/10.12737/2049712.

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The textbook provides the formation of knowledge and practical skills in the field of building a system of financial controlling of business processes in companies, includes issues of the general concept of controlling business processes aimed at controlling the sustainability, economic and financial security of activities based on the relationship of business analysis tools, internal control and information and analytical business risk management system. The applied approach allows the company to increase its ability to quickly adapt to the turbulence of the external and internal environment.

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14

David, Ford, Håkan Håkansson, Lars-Erik Gadde, and Ivan Snehota. The Business Marketing Course: Managing in Complex Networks. Wiley, 2006.

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15

Håkansson, Håkan, Lars-Erik Gadde, Ivan Snehota, and David Ford. Business Marketing Course: Managing in Complex Networks. Wiley & Sons, Incorporated, John, 2007.

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16

Håkansson, Håkan, Lars-Erik Gadde, Ivan Snehota, and David Ford. Business Marketing Course: Managing in Complex Networks. Wiley & Sons, Incorporated, John, 2011.

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17

Håkansson, Håkan, Lars-Erik Gadde, Ivan Snehota, and David Ford. Business Marketing Course: Managing in Complex Networks. Wiley & Sons, Incorporated, John, 2014.

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18

Håkansson, Håkan, Lars-Erik Gadde, Ivan Snehota, and David Ford. Business Marketing Course: Managing in Complex Networks. Wiley & Sons, Incorporated, John, 2012.

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19

David, Ford, Pierre Berthon, Håkan Håkansson, et al. The Business Marketing Course: Managing in Complex Networks. Wiley, 2001.

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20

Carroll, Brian. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. McGraw-Hill, 2006.

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21

Carroll, Brian. Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI. McGraw-Hill, 2006.

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22

KratochvÃl, Milan, Milan Kratochvíl, and Charles Carson. Growing Modular: Mass Customization of Complex Products, Services and Software. Springer Berlin / Heidelberg, 2010.

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23

Kratochvíl, Milan, and Charles Carson. Growing Modular: Mass Customization of Complex Products, Services and Software. Springer, 2005.

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24

Kratochvíl, Milan, and Charles Carson. Growing Modular: Mass Customization of Complex Products, Services and Software. Springer London, Limited, 2005.

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25

Managing Exports: Navigating the Complex Rules, Controls, Barriers, and Laws. Wiley, 2003.

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26

Reynolds, Frank. Managing Exports: Navigating the Complex Rules, Controls, Barriers, and Laws. Wiley & Sons, Incorporated, John, 2008.

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27

Innovation Networks Understanding Complex Systems. Springer, 2009.

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28

Virtualʹnai͡a revoli͡ut͡sii͡a: Mif ili realʹnostʹ ? : strategicheskoe upravlenie oboronnym kompleksom Rossii v informat͡sionnom obshchestve XXI veka. Izd-vo MAI, 2005.

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29

Windt, Katja. Robust Manufacturing Control: Proceedings of the CIRP Sponsored Conference RoMaC 2012, Bremen, Germany, 18th-20th June 2012. Springer, 2012.

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30

Windt, Katja. Robust Manufacturing Control: Proceedings of the CIRP Sponsored Conference RoMaC 2012, Bremen, Germany, 18th-20th June 2012. Springer Berlin / Heidelberg, 2015.

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31

MacIntosh, Eric W., Gonzalo A. Bravo, and Ming Li, eds. International Sport Management. 2nd ed. Human Kinetics, 2020. http://dx.doi.org/10.5040/9781718220980.

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International Sport Management, Second Edition, takes a comprehensive look at the organization, governance, business activities, and cross-cultural context of modern sport on an international level. As the sport industry continues its global expansion, this second edition serves as an invaluable guide for students whose careers will require an international understanding of the relationships, influences, and responsibilities in sport management. With a diverse editorial team and assembly of contributors from all corners of the globe, this text presents a truly international perspective and mul

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32

Empson, Laura. Leading Discreetly. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780198744788.003.0007.

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Senior management professionals have overall responsibility for business services functions, such as Finance, Human Resources, and Marketing. To perform their role effectively they need to develop a very close working relationship with the senior leadership dyad and engage in a complex range of political activities. To bring about the change they have been tasked with achieving, they must become consummate politicians, displaying a range of political skills, from networking ability and interpersonal influence to social astuteness and apparent sincerity. Through a complex set of political activ

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33

Rao. Globalization and Its Managerial Implications. Praeger, 2000. http://dx.doi.org/10.5040/9798400657962.

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Globalization is a force with a strong, analyzable impact on management practices. Rao and his contributors explore its implications and show how globalization's impacts differ by sector and region of the world. Taking a comprehensive and integrated approach to the managerial implications of globalization, they report research on six groups of critical issues: the environmental, micromanagerial, the exporter-importer interaction, market communications, sectoral management, and regional management. Academicians and executive policy makers concerned with the internationalization of business will

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34

Verzunova, L. V. REPORTS OF THE TSHA ISSUE 293 (PART I). Publishing house of the Russian state agrarian University UN-TA im. K. A. Timiryazeva, 2021. http://dx.doi.org/10.26897/978-5-9675-1834-8-2021-824.

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The collection includes articles based on the reports of scientists of the K. A. Timiryazev RGAU-MSHA, other universities and research institutions at the International Scientific Conference dedicated to the 155th anniversary of the K. A. Timiryazev RGAU-MSHA, which was held on December 2-4, 2020. The collection of materials presents: on topical issues of the world economy and foreign economic activity of management in the agro-industrial complex, mathematics and applications, applied information technologies in agricultural economics and education, on the implementation of national projects a

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35

Mat Zin, Rosliza. Case Studies in Management and Business (Volume 2). Edited by Rosliza Mat Zin. UUM Press, 2015. http://dx.doi.org/10.32890/9789670876290.

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IMBRe is pleased to extend this book which features a compilation of business management case studies.The aims of this second volume of Case Studies in Management and Business remain unchanged from the first volume.Realizing the importance of using case study as one of the student-centered learning approach, this book is designed to enhance learning and teaching activities by providing a collection of teaching cases which could be used both for the undergraduate and postgraduate levels.This book includes relatively wide scope of work includes marketing, business policy, IT and Islamic finance.

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36

Mann, Clarence J., and Klaus Götz, eds. Borderless Business. Praeger, 2006. http://dx.doi.org/10.5040/9798400620799.

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From extending successful brands into exotic new markets to tapping talent in virtual teams to building ultra-complex supplier and distributor networks, today's executives and managers must consider the international implications of every decision they make. Certainly, globalization has its detractors, but for business leaders, the issue is not to debate the merits of globalization but to learn how to thrive in the global marketplace. InBorderless Businessthe authors tackle every major dimension of business—from marketing to human resource management to supply chains to accounting and finance—

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37

Cummings, Jeffrey, Jefferson Kinney, and Howard Fillit, eds. Alzheimer's Disease Drug Development. Cambridge University Press, 2022. http://dx.doi.org/10.1017/9781108975759.

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Alzheimer's Disease (AD) is a growing global public health challenge. The development of new therapies is urgently needed, and a complex ecosystem of organizations has grown to facilitate AD drug discovery and development. Masterfully collating information on the drug development ecosystem, this book emphasizes the contributions of each aspect in the pipeline with a uniform approach to chapters, enabling readers to access relevant information quickly. Topics covered include the use of non-clinical laboratory studies, biomarker development, artificial intelligence, design and management of clin

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38

Pachpande, Sandeep, Asha Pachpande, and J. A. Kulkarni. Indian Business Case Studies Volume I. Oxford University PressOxford, 2022. http://dx.doi.org/10.1093/oso/9780192869371.001.0001.

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Abstract INDIAN BUSINESS CASE STUDIES Volume I is in a sense of a ‘Bouquet’ of business case studies in Indian business including teaching cases, field search (live) case studies and multidisciplinary case studies from HR to strategic business management covering areas such as finance and marketing aspects. The binding article titled Why Focus on Indian Business Case Studies? is a perfect precursor for further reading of the business case studies in case volume I. Case studies on almost all types of businesses starting from family managed businesses to Indian multinationals and small and mediu

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39

Bullis, Douglas. Doing Business in Today's India. Praeger, 1998. http://dx.doi.org/10.5040/9798400642036.

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As the world business climate globalizes and national economies become closely interlinked, India looms as the largest country in the world to embrace the market economy. Bullis maintains that not only will India be changed by international market forces, it will have a significant impact upon the world economy as it emerges as a mass consumer market and an extended, low-cost manufacturing center. But India has problems that pose difficulties for offshore investors. Only with a clear idea of Indian business thinking and the relationship of commerce to India's complex mix of traditional, caste,

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40

Levinson, David, and Gertrud Pfister, eds. Berkshire Encyclopedia of World Sport. Berkshire Publishing Group, 2016. http://dx.doi.org/10.1093/acref/9780190622695.001.0001.

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300 entriesThis renowned encyclopedia provides comprehensive coverage of the culture, history, and business of sports around the world. The third edition brings the study of sports into the 21st century by integrating Berkshire's past work on women's sports and extreme sports into a complete sporting library. It includes over 300 updated and new articles on sports management and marketing, branding, sponsorship, doping scandals, sporting goods, extreme and fantasy sports, and technology, as well as on environmental and economic issues. Every sport imaginable is covered, and articles focus on t

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41

Medforth, Janet, Linda Ball, Angela Walker, Sue Battersby, and Sarah Stables. Artificial feeding. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198754787.003.0029.

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Although breastfeeding is the gold standard not all mothers are able or willing to breastfeed their infants. This chapter endeavours to take a balanced view of the issues associated with artificially feeding an infant. It details the International Code of Marketing of Breast Milk Substitutes with which health professionals should comply. It considers suppression of lactation and the nutritional requirements of formula-fed babies. It provides guidelines for the selecting of an appropriate substitute and identifies the types of cow’s milk infant formulas available and their alternatives, includi

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42

García Corona, Leon F., and Kathleen Wiens, eds. Voices of the Field. Oxford University Press, 2021. http://dx.doi.org/10.1093/oso/9780197526682.001.0001.

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Ethnomusicologists face complex and challenging professional landscapes. Graduate studies in our field do not fully equip ethnomusicologists for work outside of academia. The essays in Voices of the Field: Pathways in Public Ethnomusicology, edited by León F. García Corona and Kathleen Wiens, provide a reflection on the challenges, opportunities, and often overlooked importance of public ethnomusicology. The essays in the book, commissioned for the volume, capture years of experiences of fourteen academics who have simultaneously navigated the academic world and the world outside academia, sha

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43

Endreß, Alexander, and Hubert Wandjo, eds. Musikwirtschaft im Zeitalter der Digitalisierung. Nomos Verlagsgesellschaft mbH & Co. KG, 2021. http://dx.doi.org/10.5771/9783845276939.

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How does one deal with the digitalisation of an industry when practice is overtaking itself so quickly, as the music industry has experienced in the past twenty years? On the one hand, by questioning the causes of change and, on the other hand, by describing and reflecting on practice. Both are done in this book. The music industry is understood as a complex system based on the division of labour, in which artist development, content production, content marketing and rights management go hand in hand. Special attention is therefore paid to these operative fields of action. The practice-oriente

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44

See, Eric S., Christopher M. Bellas, and Sarah A. See, eds. Guns 360. The Rowman & Littlefield Publishing Group, 2022. https://doi.org/10.5040/9798881814854.

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Guns 360 takes a comprehensive and common-sense approach to some of the most difficult issues facing not only the criminal justice system but also society as a whole: firearm possession, regulation, and control. Issues related to firearms cut across all dimensions of society and are a concern to everyone from the members of the general public, law enforcement, academics, politicians, public health agencies, and the media. An interdisciplinary approach is needed to fully understand and appreciate the many facets related to firearms. Firearm related issues cover more than mere ownership and poss

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45

Adaptogens: Education for the Public. Exon Publications, 2025. https://doi.org/10.36255/adaptogens.

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Adaptogens are natural substances, often herbs and roots, believed to help the body manage stress, improve energy levels, and support overall balance. This article provides a complete guide to adaptogens, covering what they are, how they work, and who may benefit from using them. It begins by explaining the historical and scientific background of adaptogens and the criteria they must meet to be considered truly effective. It also describes how adaptogens interact with the body’s stress response systems and highlights well-known examples such as ashwagandha, rhodiola, ginseng, and holy basil, a

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46

Speelman, Elizabeth A., Mark Wagstaff, Scott H. Jordan, and Kathy Haras. Aerial Adventure Environments. Human Kinetics, 2021. https://doi.org/10.5040/9781718243866.

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Aerial Adventure Environments: The Theory and Practice of the Challenge Course, Zip Line, and Canopy Tour Industry provides a comprehensive and practical introduction to the aerial adventure industry. The first of its kind, this text combines the key components of high and low ropes challenge courses, zip lines, canopy tours, and aerial adventure parks into one essential guide for students and existing professionals. Written by leading experts with both practical experience and theoretical knowledge in the field and endorsed by the Association for Challenge Course Technology (ACCT), the Profes

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47

Cohn, Kenneth H., and Douglas E. Hough, eds. The Business of Healthcare. Praeger, 2007. http://dx.doi.org/10.5040/9798216190561.

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The rapid pace of change in the healthcare industry is creating turbulence for just about everyone. For consumers, affordable access to quality healthcare is an issue of primary importance. For employers, health benefits have grown to be an alarmingly large component of their compensation packages. For physicians and other healthcare providers, practice management has become increasingly demanding. Each of this set's three volumes untangles the complexity, provides answers to knotty questions, and points the way toward better healthcare for all. Features include commentary, prescriptions, and

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